Toronto Fashion Week: Difference between revisions
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'''Toronto Fashion Week''', (also known as '''World MasterCard Fashion Week''', WMCFW, and formerly known as '''LG Fashion Week''') is a semi-annual [[fashion week]] held in [[Toronto]], [[Canada]]. It occurs during the month of March, to showcase fall and winter collections, and again, during the month of October, to showcase spring and summer collections. It is the largest fashion week held in [[Canada]] and the second-largest fashion week in [[North America]], after [[New York]]. The fashion week was founded by the Fashion Design Council of Canada, which is currently operated by Toronto entrepreneur Robin Kay<ref>[http://www.shedoesthecity.com/robin_kay_president_of_the_fashion_design_council_of_canada_fdcc Robin Kay, President of the Fashion Design Council of Canada]</ref><ref>[http://www.torontolife.com/features/many-trials-robin-kay/ Many Trials of Robin Kay, Retrieved 7 September 2012]</ref><ref>[http://www.slice.ca/shows/projectrunwaycanada/profiles/guestjudge10.aspx Prpject Runway Guest Judge]</ref>. Due to its semi-regular name changes, which occur as a result of rotating title sponsorships, the fashion week can most easily be recognized as simply, "Toronto Fashion Week". |
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{{Infobox recurring event |
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| name = Toronto Fashion Week |
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| logo = |
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| image = Bryanna Elkins at Toronto_Fashion Week.jpg |
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| caption = [[Model (person)|Model]] Bryanna Elkins walks the runway modeling fashions by [[Jay Manuel]] at Toronto Fashion Week, September 2011. |
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| genre = Clothing and fashion exhibitions |
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| date = |
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| frequency = Semi-annually |
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| location = [[Toronto]] |
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| country = [[Canada]] |
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| first = 1999 |
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| prev = <!-- [[previous event]] --> |
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| next = <!-- [[next event]] --> |
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| participants = |
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| attendance = |
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| area = |
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| budget = |
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| people = |
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| member = |
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| website = |
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}} |
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'''Toronto Fashion Week''' (TFW), held in February (for fall/winter collections) and September (for spring/summer collections) of each year, is a semi-annual event celebrating fashion, arts and culture where [[Canada|Canadian]] and international [[Fashion design|fashion collections]] are shown to buyers, the press, and the general public. It is the largest fashion week held in Canada and the second largest fashion week in [[North America]], following the well known [[New York Fashion Week]].<ref name=StrategyOnline>{{cite web |url=http://strategyonline.ca/2012/09/28/brands-of-the-year-toronto-fashion-week-puts-canada-on-the-global-catwalk/ |title=Brands of the Year: Toronto Fashion Week puts Canada on the global catwalk |publisher=}}</ref> |
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The event is currently held within Toronto's exclusive luxury retail and brand neighbourhood, [[Yorkville, Toronto|Yorkville]], along Hazelton Avenue and Yorkville Avenue. |
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[[File:Fashion Week Toronto 2010.jpg|thumb|A model walks down the runway at [[LG Fashion Week]] in 2010]] |
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Toronto Fashion Week draws considerable media attention, nationally and internationally. In 2012, it attracted 40,000 guests over 5 days, showcased over 100 designers, and left over 877 million media impressions worldwide.<ref name=StrategyOnline /> It has helped propel Canadian designers and fashion brands, such as [[Joe Fresh]], to international recognition.<ref name=StrategyOnline /> |
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== |
==Origin== |
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Toronto Fashion Week was founded in 1999 by the [[Fashion Design Council of Canada]] under designers [[Fashion Design Council of Canada#Robin Kay|Robin Kay]] and [[Pat McDonagh (fashion designer)|Pat McDonagh]].<ref name=GlobeAndMail>{{cite web |url=https://www.theglobeandmail.com/life/fashion-and-beauty/fashion/off-the-runway-how-torontos-fashion-week-fell-apart/article32354808/ |title=Off the Runway |last=Georgijevic|first=Anya|newspaper=[[The Globe and Mail]]|date=October 13, 2016|access-date=March 8, 2020}}</ref><ref name=Evolution>{{cite web |url=https://kimberlylelliott.files.wordpress.com/2013/04/the-evolution-of-toronto-fashion-week-kimberly-elliott.pdf/ |title=The Evolution of Toronto Fashion Week |publisher=}}</ref> The goal for the event was to prepare Canadian designers for the international stage, bringing together media, industry, buyers and consumers to give Toronto international recognition. The [[City of Toronto government]] and [[Holt Renfrew]] were initial sponsors.<ref name=StrategyOnline /><ref name=GlobeAndMail /> |
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Toronto Fashion Week was previously entitled "LG Fashion Week", while it was title sponsored by [[LG_Electronics|LG]] for three consecutive years<ref>[http://www.torontolife.com/daily/style/business-of-fashion/2012/01/26/fdcc-announces-new-fashion-week-name FDCC Announces New Fashion Week Name]</ref>. In March of 2012, [[MasterCard]] took over as the [[title sponsor]] of the event.<ref>[http://worldmastercardfashionweek.com/wp-content/uploads/2012/02/FDCC-Announces-New-Sponsor-for-Toronto-Fashion-Week.pdf FDCC Announces New Sponsor for Toronto Fashion Week]</ref><ref>[http://withlovegabrielle.com/fashion-design-council-of-canada-celebrates Fashion Design Council of Canada Celebrates]</ref> The fashion week was also sponsored by Beauty by L’Oreal Paris in past years. |
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The event was small initially. Its first show was held at the [[Windsor Arms Hotel]] and showcased six designers and attracted approximately 200 audience members.<ref name=StrategyOnline /> |
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==Ownership history== |
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== Change of ownership == |
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Between 1999 and 2012, Toronto Fashion Week was owned by Robin Kay and the Fashion Design Council of Canada. Its first title sponsor was [[L'Oréal|Beauty by L'Oréal Paris]] in 2002; from 2002 to 2008, the event was thus called '''L'Oréal Fashion Week'''.<ref name=Evolution /> Its title changed to '''LG Fashion Week''' in 2008, after [[LG Electronics|LG (Life's Good) Electronics Canada]] became the event's top sponsor, in conjunction with L'Oréal.<ref name=Evolution /> In early 2012, the event was again renamed to '''World MasterCard Fashion Week''' after taking on [[Mastercard|World MasterCard]] as a new title sponsor.<ref name=Evolution /> |
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On August 8th, 2012, it was discovered that Robin Kay and the Fashion Design Council of Canada sold the Toronto Fashion Week brand to [[IMG_(company)|IMG World]], which is the same organization responsible for operating [[New York Fashion Week|New York City's fashion week]]<ref>[http://www.torontolife.com/daily/style/toronto-fashion-week/2012/08/09/toronto-fashion-week-sold-to-img/ Toronto Fashion Week Sold to IMG]</ref><ref>[http://blogs.canoe.ca/moxy/general/img-buys-toronto-fashion-week/ IMG Buys Toronto Fashion Week]</ref><ref>[http://www.thestar.com/living/fashion/article/1241244--img-s-takeover-of-toronto-fashion-week-should-spur-you-to-buy-canadian-labels IMG's Takeover of Toronto Fashion Week Should Spur You to Buy Canadian Labels]</ref> |
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On August 8, 2012, it was reported that Robin Kay and the Fashion Design Council of Canada sold the Toronto Fashion Week brand to [[IMG (company)|IMG]], the same organisation responsible for operating New York Fashion Week.<ref name=Evolution /> In February 2016, after World MasterCard and L'Oréal withdrew as sponsors, the event's title returned to '''Toronto Fashion Week.'''<ref>{{cite web |url=https://globalnews.ca/news/2495712/big-changes-are-coming-for-toronto-fashion-week/ |title=Big changes are coming for Toronto Fashion Week |publisher=}}</ref> |
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On July 7, 2016, IMG, citing lack of local commercial funding, announced it was closing down Toronto Fashion Week, prompting national media speculation about the demise of the event reflecting global changes in the fashion industry.<ref name=GlobeAndMail /> In December 2016, Peter Freed announced the purchase of Toronto Fashion Week from IMG. Freed, President of Freed Developments, spearheaded the ownership group, composed of several of the country's top executives in real estate, media and finance. The founding sponsors, aside from Freed Developments, included The Hazelton Hotel, Hill & Gertner Capital Corporation and [[Yorkville Village]].<ref>{{cite web |url=https://www.newswire.ca/news-releases/toronto-fashion-week-reimagined-september-2017-632462753.html |title=Toronto Fashion Week® Reimagined: September 2017 |publisher=}}</ref> Under the new ownership, Toronto Fashion Week has been revived, although the event has been contracted from a bi-annual 7-day event to a bi-annual 3-day event. |
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==Other notable events== |
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=== 2004 === |
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Italian fashion label [[Missoni]] celebrated its 50-year anniversary by showcasing a retrospective at the event. Toronto was chosen to commemorate a partnership with [[Milan]] and to endorse trade relations in the area of fashion, after the two cities signed a formal international alliance agreement to strengthen economic and cultural links in 2003.<ref name=StrategyOnline /> |
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=== 2011 === |
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American reality television show [[America's Next Top Model]] featured Toronto Fashion Week after show creator [[Tyra Banks]] sent models to the event for the Mercedes-Benz Start Up Challenge, a national fashion competition launched by [[Mercedes-Benz]] and IMG, then owner of Toronto Fashion Week, to discover Canada's newest design talent.<ref name=TyraBanks>{{cite web |url=https://torontolife.com/style/fashion/toronto-fashion-week-americas-next-top-model/ |title=Tyra Banks knows absolutely nothing about Canada—it seems that way, anyway |publisher=[[Toronto Life]]| last=Naulls|first=Kevin|date=March 29, 2012|access-date=March 8, 2020}}</ref> |
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America's Next Top Model also promoted the line 'Attitude', which had been launched at Toronto Fashion Week in February 2011 by [[Jay Manuel]], Creative Director of America's Next Top Model and host of [[Canada's Next Top Model]], on behalf of [[Sears Canada]].<ref name=TyraBanks /> |
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=== 2017 === |
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Model Rachel Romu attracted national media attention when she became the first model to walk the Toronto Fashion Week runway with a mobility aid, presenting designer Hayley Elsaesser's fashion collection while using a cane.<ref>{{cite web |url=https://fashionmagazine.com/fashion/rachel-romu-hayley-elsaesser/ |title=Meet Rachel Romu, the Model Redefining the Future of Accessibility in Fashion | last=Syeda|first=Maha|website=[[Fashion (magazine)|Fashion]]|date=February 23, 2018|access-date=March 8, 2020}}</ref> |
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==Management== |
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As of 2020, Carolyn Quinn was TFW's Executive Director.<ref>{{cite web|url=https://www.refinery29.com/en-ca/2020/01/9199069/toronto-fashion-week-cancelled|title=Toronto Fashion Week Is Cancelled. Again|last=Newman-Bremang|first=Kathleen|website=[[Refinery29]]|date=January 15, 2020|access-date=March 8, 2020}}</ref> |
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Suzanne Cohon is currently Toronto Fashion Week's Fashion, Arts and Cultural Ambassador. |
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* [[Fashion show]] |
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* [[List of fashion events]] |
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* [[Toronto]] |
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== References == |
== References == |
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== External links == |
== External links == |
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*[http://torontofashionweek.to Toronto Fashion Week Official Site] |
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{{Fashion weeks}} |
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[[Fashion |
[[Category:Fashion events in Canada]] |
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[[Category:Annual events in Toronto]] |
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[[Category:Fashion weeks]] |
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[[Toronto|City of Toronto]] |
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Latest revision as of 12:15, 28 September 2024
| Toronto Fashion Week | |
|---|---|
 Model Bryanna Elkins walks the runway modeling fashions by Jay Manuel at Toronto Fashion Week, September 2011. | |
| Genre | Clothing and fashion exhibitions |
| Frequency | Semi-annually |
| Location(s) | Toronto |
| Country | Canada |
| Inaugurated | 1999 |
| Founder | Robin Kay |
Toronto Fashion Week (TFW), held in February (for fall/winter collections) and September (for spring/summer collections) of each year, is a semi-annual event celebrating fashion, arts and culture where Canadian and international fashion collections are shown to buyers, the press, and the general public. It is the largest fashion week held in Canada and the second largest fashion week in North America, following the well known New York Fashion Week.[1]
The event is currently held within Toronto's exclusive luxury retail and brand neighbourhood, Yorkville, along Hazelton Avenue and Yorkville Avenue.
Toronto Fashion Week draws considerable media attention, nationally and internationally. In 2012, it attracted 40,000 guests over 5 days, showcased over 100 designers, and left over 877 million media impressions worldwide.[1] It has helped propel Canadian designers and fashion brands, such as Joe Fresh, to international recognition.[1]
Origin
[edit]Toronto Fashion Week was founded in 1999 by the Fashion Design Council of Canada under designers Robin Kay and Pat McDonagh.[2][3] The goal for the event was to prepare Canadian designers for the international stage, bringing together media, industry, buyers and consumers to give Toronto international recognition. The City of Toronto government and Holt Renfrew were initial sponsors.[1][2]
The event was small initially. Its first show was held at the Windsor Arms Hotel and showcased six designers and attracted approximately 200 audience members.[1]
Ownership history
[edit]Between 1999 and 2012, Toronto Fashion Week was owned by Robin Kay and the Fashion Design Council of Canada. Its first title sponsor was Beauty by L'Oréal Paris in 2002; from 2002 to 2008, the event was thus called L'Oréal Fashion Week.[3] Its title changed to LG Fashion Week in 2008, after LG (Life's Good) Electronics Canada became the event's top sponsor, in conjunction with L'Oréal.[3] In early 2012, the event was again renamed to World MasterCard Fashion Week after taking on World MasterCard as a new title sponsor.[3]
On August 8, 2012, it was reported that Robin Kay and the Fashion Design Council of Canada sold the Toronto Fashion Week brand to IMG, the same organisation responsible for operating New York Fashion Week.[3] In February 2016, after World MasterCard and L'Oréal withdrew as sponsors, the event's title returned to Toronto Fashion Week.[4]
On July 7, 2016, IMG, citing lack of local commercial funding, announced it was closing down Toronto Fashion Week, prompting national media speculation about the demise of the event reflecting global changes in the fashion industry.[2] In December 2016, Peter Freed announced the purchase of Toronto Fashion Week from IMG. Freed, President of Freed Developments, spearheaded the ownership group, composed of several of the country's top executives in real estate, media and finance. The founding sponsors, aside from Freed Developments, included The Hazelton Hotel, Hill & Gertner Capital Corporation and Yorkville Village.[5] Under the new ownership, Toronto Fashion Week has been revived, although the event has been contracted from a bi-annual 7-day event to a bi-annual 3-day event.
Other notable events
[edit]2004
[edit]Italian fashion label Missoni celebrated its 50-year anniversary by showcasing a retrospective at the event. Toronto was chosen to commemorate a partnership with Milan and to endorse trade relations in the area of fashion, after the two cities signed a formal international alliance agreement to strengthen economic and cultural links in 2003.[1]
2011
[edit]American reality television show America's Next Top Model featured Toronto Fashion Week after show creator Tyra Banks sent models to the event for the Mercedes-Benz Start Up Challenge, a national fashion competition launched by Mercedes-Benz and IMG, then owner of Toronto Fashion Week, to discover Canada's newest design talent.[6]
America's Next Top Model also promoted the line 'Attitude', which had been launched at Toronto Fashion Week in February 2011 by Jay Manuel, Creative Director of America's Next Top Model and host of Canada's Next Top Model, on behalf of Sears Canada.[6]
2017
[edit]Model Rachel Romu attracted national media attention when she became the first model to walk the Toronto Fashion Week runway with a mobility aid, presenting designer Hayley Elsaesser's fashion collection while using a cane.[7]
Management
[edit]As of 2020, Carolyn Quinn was TFW's Executive Director.[8] Suzanne Cohon is currently Toronto Fashion Week's Fashion, Arts and Cultural Ambassador.
See also
[edit]References
[edit]- ^ a b c d e f "Brands of the Year: Toronto Fashion Week puts Canada on the global catwalk".
- ^ a b c Georgijevic, Anya (October 13, 2016). "Off the Runway". The Globe and Mail. Retrieved March 8, 2020.
- ^ a b c d e "The Evolution of Toronto Fashion Week".
- ^ "Big changes are coming for Toronto Fashion Week".
- ^ "Toronto Fashion Week® Reimagined: September 2017".
- ^ a b Naulls, Kevin (March 29, 2012). "Tyra Banks knows absolutely nothing about Canada—it seems that way, anyway". Toronto Life. Retrieved March 8, 2020.
- ^ Syeda, Maha (February 23, 2018). "Meet Rachel Romu, the Model Redefining the Future of Accessibility in Fashion". Fashion. Retrieved March 8, 2020.
- ^ Newman-Bremang, Kathleen (January 15, 2020). "Toronto Fashion Week Is Cancelled. Again". Refinery29. Retrieved March 8, 2020.
