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{{Short description|Web service from Google for webmasters}}
{{no footnotes|date=April 2012}}
{{Distinguish|Google Play Console}}
'''Google Webmaster Tools''' is a no-charge web service by [[Google]] for [[webmaster]]s. It allows webmasters to check indexing status and [[search engine optimization|optimize visibility]] of their websites.
{{Infobox website
| logo = Google Search Console.svg
| name = Google Search Console
| url = {{URL|https://search.google.com/search-console}}
| commercial = yes
| launch_date = {{start date and age|2006|df=yes}}
| type = [[Webmaster]] tools
| owner = [[Google]]
}}


'''Google Search Console''' (formerly Google Webmaster Tools) is a web service by [[Google]] which allows [[webmasters]] to check indexing status, search queries, crawling errors and [[search engine optimization|optimize visibility]] of their websites.<ref>{{Cite web|title=Linking Google Analytics to Webmaster Tools|url=https://developers.google.com/search/blog/2011/02/linking-google-analytics-to-webmaster|access-date=2021-04-08|website=Google Developers|language=en}}</ref>
⚫
It has tools that let the webmasters:


Until 20 May 2015, the service was called Google Webmaster Tools.<ref>{{Cite web|title = Announcing Google Search Console - the new Webmaster Tools|url = http://googlewebmastercentral.blogspot.in/2015/05/announcing-google-search-console-new.html|access-date = 2015-05-21}}</ref> In January 2018, Google introduced a new version of the search console, with changes to the user interface. In September 2019, old Search Console reports, including the home and dashboard pages, were removed.<ref>{{Cite web|title = Saying goodbye to the old Search Console|url = https://webmasters.googleblog.com/2019/09/goodbye-old-search-console.html|access-date = 2019-09-10}}</ref>
* Submit and check a [[sitemap]]
* Check and set the crawl rate, and view statistics about how [[Googlebot]] accesses a particular site
* Generate and check a [[robots.txt]] file. It also helps to discover pages that are blocked in robots.txt by chance.
⚫
* List internal and external pages that link to the site
* See what keyword searches on Google led to the site being listed in the [[Search engine results page|SERPs]], and the click through rates of such listings
* View statistics about how Google indexes the site, and if it found any errors while doing it
⚫
* Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs


==Features==
== Criticism and controversy ==
⚫
The service includes tools that let webmasters
The list of inbound links on Google Webmaster Tools is generally much larger than the list of inbound links that can be discovered using the ''link:somewebsite.com'' search query on Google itself. Google is tight lipped about the discrepancy. The list on Google Webmaster Tools includes [[nofollow]] links that do not convey [[search engine optimization]] authority to the linked site. On the other hand, the list of links generated with a ''link:somewebsite.com'' type query are deemed by Google to be "important" links in a controversial way. Google Webmaster Tools, as well as the Google index, seems to routinely ignore link spam.lll


* Submit and check a [[sitemap]].<ref>{{Cite web|title=SEO Starter Guide: The Basics {{!}} Google Search Central|url=https://developers.google.com/search/docs/beginner/seo-starter-guide|access-date=2021-04-08|website=Google Developers|language=en}}</ref>
== Google Webmaster Tool VS Google Analytics ==
* Check the crawl rate, and view statistics about when [[Googlebot]] accesses a particular site.<ref>{{Cite web |title=Crawl Stats report - Search Console Help |url=https://support.google.com/webmasters/answer/9679690?hl=en |access-date=2023-04-05 |website=support.google.com}}</ref>
Google Webmaster Tool shows traffic for each keyword separately, it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.
* Receive alerts when Google encounters indexing, spam, or other issues on your site.<ref>{{Cite web |title=About Search Console - Search Console Help |url=https://support.google.com/webmasters/answer/9128668?hl=en#:~:text=View%20Google%20Search%20traffic%20data,sites%20link%20to%20your%20website. |access-date=2023-09-02 |website=support.google.com}}</ref>
* Show you which sites link to your website.
* Write and check a [[robots.txt]] file to help discover pages that are blocked in robots.txt accidentally.<ref>{{Cite web|title=How To Use Search Console {{!}} Google Search Central|url=https://developers.google.com/search/docs/beginner/search-console|access-date=2021-04-08|website=Google Developers|language=en}}</ref>
⚫
* List internal and external pages that link to the website.
* Get a list of links which Googlebot had difficulty in crawling, including the error that Googlebot received when accessing the [[URL]]s in question.
⚫
* Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
* Highlight to [[Google Search]] elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).<ref name="boudreaux2013">{{cite web
|url = http://www.techrepublic.com/blog/web-designer/how-to-use-google-data-highlighter-part-1/|title = How to use Google Data Highlighter, part 1|last1 = Boudreaux|first1 = Ryan|date = 2013-06-18|website = [[TechRepublic]]|access-date = 2015-09-04}}</ref>
*View site speed reports from the Chrome User Experience Report.
*Page Experience Report including - Core Web Vitals, and HTTPS.<ref>{{Cite web |title=Page Experience report - Search Console Help |url=https://support.google.com/webmasters/answer/10218333?hl=en |access-date=2023-04-05 |website=support.google.com}}</ref>
*Receive notifications from Google for manual penalties.<ref>{{cite web|last=DeMers|first=Jayson|title=3 Steps to Take When You Suspect an Algorithmic Penalty From Google|url=http://www.searchenginejournal.com/3-steps-take-suspect-algorithmic-penalty-google/86549/|publisher=searchenginejournal.com|access-date=7 March 2014}}</ref><ref>{{cite web|last=Cutts|first=Matt|title=View manual webspam actions in Webmaster Tools|url=http://googlewebmastercentral.blogspot.com/2013/08/manual-actions-viewer.html|access-date=7 March 2014}}</ref>
* Provide access to an [[API]] to add, change and delete listings and list crawl errors.<ref>{{Cite web|title = Webmaster Tools API {{!}} Google Developers|url = https://developers.google.com/webmaster-tools/|website = Google Developers|access-date = 2015-06-02}}</ref>
* Check the security issues if there are any with the website. (Hacked Site or Malware Attacks)
* Add or remove the property owners and associates of the web property.


== Google Search Console Insights ==
Google Analytics shows total traffic of a website such as clicks to your site regardless of where they came from and what search terms were used. It shows whatever search terms brought up your site in the listings. While your keywords might be there too, many will probably be specific terms or long-tail search terms. There are probably even search terms where Google offered your site even though they don't see a perfect match. If Google thinks the searcher meant something else, maybe they displayed your site for that word or term as a suitable match even though that word is not listed in Webmaster Tools as even being on your site.
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and [[Google Analytics]], to provide webmasters and content creators with insights into the performance of their content across Google's services.<ref>{{Cite web |date=2021-06-17 |title=Improve your content with Search Console Insights |url=https://blog.google/web-creators/improve-your-content-search-console-insights/ |access-date=2024-05-07 |website=Google |language=en-us}}</ref>

=== Functionality and integration ===
As an integrated component of Google Search Console, Insights utilizes the data collection capabilities of both Google Search Console and Google Analytics. It offers a unified dashboard that shows how content is discovered by audiences and how it interacts with them. This feature aims to bridge the gap between website performance metrics and user interaction data, facilitating a deeper understanding of content engagement and search performance.<ref>{{Cite web |title=Google Search Console Insights behind the curtains {{!}} Google Search Central Blog |url=https://developers.google.com/search/blog/2021/08/search-console-insights-faq |access-date=2024-05-07 |website=Google for Developers |language=en}}</ref>

=== Development ===
Although Google Search Console Insights offers significant potential, it has remained in beta since its launch. This extended beta phase has prompted concerns among some users regarding the timeline for its final release. The ongoing beta status may contribute to uncertainties about the stability and reliability of its features, which could affect user adoption and trust in its effectiveness.

Google Search Console Insights is regularly updated in response to user feedback and the evolving needs of the webmaster community. These updates are aimed at enhancing the tool's analytical capabilities and the accuracy and relevance of the data it presents, ensuring it remains useful for its intended audience.


==See also==
==See also==
⚫
* [[Bing Webmaster Tools]]
* [[Google Insights for Search]]
* [[Google Insights for Search]]
* [[Google Analytics]]
* [[Google Analytics]]
* [[Schema.org]]
* [[Google Tag Manager]]
* [[Google PageSpeed Tools|Google PageSpeed]]
* [[Google Optimize]]


== References ==
==References==
{{reflist}}
<!--
Blog posts:
http://www.google.com/search?hl=en&q=site:blogspot.com+"webmaster+tools"+Google&btnG=Search
-->
⚫
* {{cite web|url=http://googlewebmastercentral.blogspot.com/ |title=Official Google Webmaster Central Blog |date= 2010-02-16 |work=Webmaster Central Blog |publisher=Google |accessdate=2010-02-16}}
⚫
* {{cite web|url=http://www.google.com/support/forum/p/Webmasters?hl=en |title=Official Google Webmaster Central Help Forum |date= 2010-02-16 |work=Webmaster Central Help Forum |publisher=Google |accessdate=2010-02-16}}


== External links ==
==External links==
* [http://www.google.com/webmasters/tools/ Google Webmaster Tools]
*[https://developers.google.com/search/docs Documentation to Improve SEO | Google Search Central]
*[https://search.google.com/search-console Google Search Console (New version)]
⚫
*{{cite web|url=http://googlewebmastercentral.blogspot.com/ |title=Official Google Webmaster Central Blog |date= 2010-02-16 |work=Webmaster Central Blog |access-date=2010-02-16}}
⚫
*{{cite web|url=http://www.google.com/support/forum/p/Webmasters?hl=en |title=Official Google Webmaster Central Help Forum |date= 2010-02-16 |work=Webmaster Central Help Forum |access-date=2010-02-16}}


⚫
{{Google LLC}}
* [http://googlekeywords.com.au Google Keywords]
{{authority control}}

⚫
{{Google Inc.}}


[[Category:Internet properties established in 2006]]
[[Category:Internet properties established in 2006]]
[[Category:Google services|Webmaster Tools]]
[[Category:Google services|Search Console]]
[[Category:Search engine webmaster tools]]
[[Category:Search engine webmaster tools]]

[[ar:ادوات مشرفي المواقع]]
[[da:Google webmaster tool]]
⚫
[[es:Google Webmaster Tools]]
[[fa:ابزار وبمستری گوگل]]
[[fr:Google Outils pour les webmasters]]
[[zh:谷歌网站管理员工具]]

Latest revision as of 02:52, 20 September 2024

Not to be confused with Google Play Console.
Google Search Console
Type of site
Webmaster tools
OwnerGoogle
URLsearch.google.com/search-console
Commercialyes
Launched2006; 18 years ago (2006)

Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.[1]

Until 20 May 2015, the service was called Google Webmaster Tools.[2] In January 2018, Google introduced a new version of the search console, with changes to the user interface. In September 2019, old Search Console reports, including the home and dashboard pages, were removed.[3]

Features

[edit]

The service includes tools that let webmasters

  • Submit and check a sitemap.[4]
  • Check the crawl rate, and view statistics about when Googlebot accesses a particular site.[5]
  • Receive alerts when Google encounters indexing, spam, or other issues on your site.[6]
  • Show you which sites link to your website.
  • Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.[7]
  • List internal and external pages that link to the website.
  • Get a list of links which Googlebot had difficulty in crawling, including the error that Googlebot received when accessing the URLs in question.
  • Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
  • Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).[8]
  • View site speed reports from the Chrome User Experience Report.
  • Page Experience Report including - Core Web Vitals, and HTTPS.[9]
  • Receive notifications from Google for manual penalties.[10][11]
  • Provide access to an API to add, change and delete listings and list crawl errors.[12]
  • Check the security issues if there are any with the website. (Hacked Site or Malware Attacks)
  • Add or remove the property owners and associates of the web property.

Google Search Console Insights

[edit]

Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.[13]

Functionality and integration

[edit]

As an integrated component of Google Search Console, Insights utilizes the data collection capabilities of both Google Search Console and Google Analytics. It offers a unified dashboard that shows how content is discovered by audiences and how it interacts with them. This feature aims to bridge the gap between website performance metrics and user interaction data, facilitating a deeper understanding of content engagement and search performance.[14]

Development

[edit]

Although Google Search Console Insights offers significant potential, it has remained in beta since its launch. This extended beta phase has prompted concerns among some users regarding the timeline for its final release. The ongoing beta status may contribute to uncertainties about the stability and reliability of its features, which could affect user adoption and trust in its effectiveness.

Google Search Console Insights is regularly updated in response to user feedback and the evolving needs of the webmaster community. These updates are aimed at enhancing the tool's analytical capabilities and the accuracy and relevance of the data it presents, ensuring it remains useful for its intended audience.

See also

[edit]

References

[edit]
  1. ^ "Linking Google Analytics to Webmaster Tools". Google Developers. Retrieved 2021-04-08.
  2. ^ "Announcing Google Search Console - the new Webmaster Tools". Retrieved 2015-05-21.
  3. ^ "Saying goodbye to the old Search Console". Retrieved 2019-09-10.
  4. ^ "SEO Starter Guide: The Basics | Google Search Central". Google Developers. Retrieved 2021-04-08.
  5. ^ "Crawl Stats report - Search Console Help". support.google.com. Retrieved 2023-04-05.
  6. ^ "About Search Console - Search Console Help". support.google.com. Retrieved 2023-09-02.
  7. ^ "How To Use Search Console | Google Search Central". Google Developers. Retrieved 2021-04-08.
  8. ^ Boudreaux, Ryan (2013-06-18). "How to use Google Data Highlighter, part 1". TechRepublic. Retrieved 2015-09-04.
  9. ^ "Page Experience report - Search Console Help". support.google.com. Retrieved 2023-04-05.
  10. ^ DeMers, Jayson. "3 Steps to Take When You Suspect an Algorithmic Penalty From Google". searchenginejournal.com. Retrieved 7 March 2014.
  11. ^ Cutts, Matt. "View manual webspam actions in Webmaster Tools". Retrieved 7 March 2014.
  12. ^ "Webmaster Tools API | Google Developers". Google Developers. Retrieved 2015-06-02.
  13. ^ "Improve your content with Search Console Insights". Google. 2021-06-17. Retrieved 2024-05-07.
  14. ^ "Google Search Console Insights behind the curtains | Google Search Central Blog". Google for Developers. Retrieved 2024-05-07.
[edit]
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