Rock the Post: Difference between revisions
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{{Infobox dot-com company |
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|company_name = Rock The Post |
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|company_logo = [[File:Rock_The_Post_Logo.png]] |
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|company_type = [[Privately held company|Private]] |
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|foundation = |
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|founder = {{Unbulleted list|[[Alejandro Cremades]]|[[Tanya Prive]]}} |
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|location = [[New York City]], New York, U.S. |
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|locations = |
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|area_served = Worldwide |
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|key_people = |
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|industry = Internet |
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|revenue = |
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|operating_income = |
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|net_income = |
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|owner = |
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|num_employees = 8+ (2012) <ref name="crunchbase">{{cite web|url= http://www.crunchbase.com/company/rock-the-post |title= Rock The Post | CrunchBase Profile | publisher= [[Crunchbase]] |accessdate=2012-05-07}}</ref> |
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|parent = |
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|divisions = |
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|subsid = |
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|company_slogan = |
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|url = {{URL|http://www.rockthepost.com|rockthepost.com}} |
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|alexa = {{Steady}} 84,691 ({{as of|2012|5|27|alt=May 2012}})<ref name="alexa">{{cite web|url= http://www.alexa.com/siteinfo/rockthepost.com |title= Rockthepost.com Site Info | publisher= [[Alexa Internet]] |accessdate= 2012-05-14 }}</ref> |
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|website_type = [[Crowdfunding]] |
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|advertising = |
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|registration = Required |
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|num_users = |
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|language = |
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|launch_date = {{Start date|2010|10|23}} |
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|current_status = Active |
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|screenshot = |
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|caption = |
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}} |
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'''Rock The Post''' is a crowdfunding site for entrepreneurs and small businesses<ref name="rtp">{{cite web|url=http://www.rockthepost.com/about-us|title=About us page||date=accessed May 7, 2012}}</ref>. The community invites entrepreneurs with unique projects to receive funding through a network of like-minded individuals. The platform fosters a fertile culture of innovators and a community of entrepreneurs who are making advancements that enhance life. |
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With presence in over 200 countries, Rock The Post was named the third best digital tool for entrepreneurs in 2012 by Forbes.com<ref name="forbes">{{cite web|url=http://www.forbes.com/sites/ilyapozin/2012/03/23/the-10-best-digital-tools-for-entrepreneurs-in-2012/|title=The 10 Best Digital Tools for Entrepreneurs in 2012||date=accessed May 7, 2012}}</ref> and recognized as the third hottest startup to watch in New York City by Business Insider,<ref name="busin">{{cite web|url=http://www.businessinsider.com/the-hottest-10-startups-to-watch-in-nyc-this-year-2012-2|title=The Hottest 10 Startups To Watch In NYC This Year|date=accessed May 7, 2012}}</ref> |
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On October 22, 2012, TIME mentioned Rock The Post as one of the best crowdfunding platforms<ref name="TIME">{{cite web|url=http://business.time.com/2012/10/22/how-to-crowdfund-your-creative-project/slide/how-to-pick-the-right-crowdfunding-site/|title=How to Pick the Right Crowdfunding Site||date=accessed October 22, 2012}}</ref>. |
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== About Rock The Post == |
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Rock The Post was founded by Alejandro Cremades and Tanya Prive, who came up with the idea while on a trip.<ref name="faq">{{cite web|url=http://www.rockthepost.com/faq|title=Faqs|date=accessed May 7, 2012}}</ref> Their goal was to help entrepreneurs, including those without strong business connections, raise funds and gain exposure. |
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The crowdfunding platform focuses aggressively on customer service, with its staff personally assisting each project creator (once approved) in the curation and crafting of their campaign. The team offers one-on-one consulting sessions, weekly, personalized email tips, and a variety of educational info, such as guidelines, webinars, and tutorials to increase the potential for success. The platform charges a 5% fee for successfully funded projects. |
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Rock The Post offers an integrated payments option, so that users can make transactions on the site itself, rather than being directed to a third-party website. |
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As soon as they’re approved, project creators get a call from Rock The Post to ensure they understand and are following the guidelines. The platform also has editing features built-in so that users can personalize their pages (it also includes “team page management”) and receive tips tailored to where the project is in the fundraising process. On top of that, Rock The Post has a feedback rating system so that users can learn more about the background of individual project creators. |
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The goal of Rock The Post is really to only fund the products and ideas that actually have a chance to make a difference in the world, rather than approving any idea that hits their radar. With its “focus on entrepreneurs, not dreamers,” Rock The Post is trying to keep its platform legitimate and help eliminate some of the barriers that typically stand between startups and growth capital<ref name="TechCrunch">{{cite web|url=http://techcrunch.com/2012/10/04/rock-the-post-and-crowdhut-are-trying-to-solve-two-of-crowdfundings-biggest-pain-points/l|title=Rock The Post And CrowdHut Are Trying To Solve Two Of Crowdfunding’s Biggest Pain Points|date=accessed October 4, 2012}}</ref>. |
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Rock The Post received $700,000 in seed money from a group of angel investors in February 2012.<ref name="seed">{{cite web|url=http://www.portfolio.com/views/blogs/entrepreneurship/2012/02/08/rock-the-post-aims-to-fund-startups/|title=Rock the Post Aims to Fund Startups|date=accessed May 7, 2012}}</ref> |
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== Accolades and News Coverage == |
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Rock The Post was ranked as the third best digital tool for entrepreneurs in 2012 by Forbes.com.<ref name="forbes"/> It was also recognized as the third hottest startup to watch in New York City by Business Insider,<ref name="busin">{{cite web|url=http://www.businessinsider.com/the-hottest-10-startups-to-watch-in-nyc-this-year-2012-2|title=The Hottest 10 Startups To Watch In NYC This Year|date=accessed May 7, 2012}}</ref> and the Wall Street Journal's Market Watch named it in an article about how to get involved in crowd funding.<ref name="markw">{{cite web|url=http://www.marketwatch.com/story/how-to-join-the-crowd-funding-craze-2012-04-19?pagenumber=2|title=How to join the crowd funding craze|date=accessed May 7, 2012}}</ref> |
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Alejandro Cremades was also cited in an article by Fast Company stating that money raised through crowdfunding is going towards businesses that are built to last. As the article states, for Rock The Post crowdfunding is not about funding your friends artisanal wrapping paper, it is about saving the U.S. economy<ref name="fastCompany">{{cite web|url=http://www.fastcompany.com/1838550/innovation-agents-alejandro-cremades-rock-the-post-crowdfunding|title=Beyond Kickstarter: Rock The Post's Alejandro Cremades On The Future Of Crowdfunding|date=accessed June 4, 2012}}</ref>. |
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Business Insider stated that one of Rock The Post’s biggest differentiators is its tremendous customer service. From the reporter's point of view, it was surprising how project owners could call to speak with and get counsel from Rock The Post. Business Insider said that the site is yet another promising tool to help American entrepreneurs succeed and get the national economy back on track<ref name="Mashable">{{cite web|url=http://www.businessinsider.com/crowdfunding-comes-to-small-businesses-2012-6/|title=Crowdfunding Comes To Small Businesses|date=accessed June 15, 2012}}</ref>. |
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On an article published on June 18, 2012, Mashable mentioned how the ideal users for Rock The Post are small businesses and entrepreneurs looking to jump-start their startup by gaining the support and feedback of like-minded individuals<ref name="Mashable">{{cite web|url=http://mashable.com/2012/06/18/crowdfunding-platform-business/|title=How to Pick the Best Crowdfunding Platform|date=accessed June 18, 2012}}</ref>. |
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TechCrunch published an article discussing how crowdfunding platform Rock The Post limits its projects to those created by legitimate entrepreneurs and SMBs to reduce risk for backers by providing tons of hands-on help during the funding process to help project creators increase their chances of being funded<ref name="TechCrunch">{{cite web|url=http://techcrunch.com/2012/10/04/rock-the-post-and-crowdhut-are-trying-to-solve-two-of-crowdfundings-biggest-pain-points/l|title=Rock The Post And CrowdHut Are Trying To Solve Two Of Crowdfunding’s Biggest Pain Points|date=accessed October 4, 2012}}</ref>. |
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The same fact that was pointed out by TechCrunch was also cited on an article The Washington Post published mentioning the criticism other crowdfunding platforms had received for funded projects which never came to fruition, mentioning how Rock The Post’s team vets the businesses first to select the ones that seem likely to succeed, looking specifically for a well-thought out and developed idea, a sustainable structure and a concrete plan<ref name="The Washington Post">{{cite web|url=http://www.washingtonpost.com/business/on-small-business/crowdfunding-for-entrepreneurs-who-are-spread-thin/2012/10/10/4bae8f04-12f9-11e2-a16b-2c110031514a_story.html|title=Crowdfunding for entrepreneurs who are spread thin|date=accessed October 10, 2012}}</ref>. |
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As TIME pointed out on an article, raising funds on Rock The Post sets project creators apart from the flood of hobbyists and wannabes elsewhere. TIME mentioned how Rock The Post screens each project rejecting as much as 90% of the submissions received<ref name="TIME">{{cite web|url=http://business.time.com/2012/10/22/how-to-crowdfund-your-creative-project/slide/how-to-pick-the-right-crowdfunding-site/|title=How to Pick the Right Crowdfunding Site||date=accessed October 22, 2012}}</ref> |
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== See also == |
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* [[Comparison of crowd funding services]] |
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== References == |
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{{Reflist}} |
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==External links== |
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* {{Official website|http://www.rockthepost.com}} |
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[[Category:Companies based in New York City]] |
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[[Category:Internet companies]] |
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[[Category:Crowd funding]] |
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Latest revision as of 21:35, 23 November 2017
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