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{{short description|American clothing company}}
{{For|the environmental protection and advisory agency in Ottawa, Canada|Rideau Valley Conservation Authority}}
{{Infobox company
{{Infobox company
| name = RVCA
| name = RVCA
| logo =
| logo = RVCA logo.svg
| caption =
| caption =
| type =
| type = [[Subsidiary]]
| traded_as =
| traded_as =
| genre = <!-- Only used with media and publishing companies -->
| genre = <!-- Only used with media and publishing companies -->
| fate =
| fate =
| predecessor =
| predecessor =
| successor =
| successor =
| foundation = <!-- {{Start date|YYYY|MM|DD}} -->
| foundation = {{start date and age|1999}}
| founder =
| founder = PM Tenore and Conan Hayes
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| defunct = <!-- {{Enbumfunjimmy englishd date|YYYY|MM|DD}} -->
| location_city = [[Costa Mesa, California|Costa Mesa]], [[California]]
| location_city = [[Costa Mesa, California|Costa Mesa]], [[California]]
| location_country = United States
| location_country = United States
| locations =
| locations =
| area_served =
| area_served =
⚫
| industry = [[Retail]]
| key_people = PM Tenore and Conan Hayes
⚫
| products = Clothing
⚫
| industry =
| production =
⚫
| products = Clothing
| production =
| services =
| services =
| revenue =
| revenue =
| operating_income =
| operating_income =
| net_income =
| net_income =
| assets =
| assets =
| equity =
| equity =
| owner =
| owner =
| num_employees =
| num_employees =
| parent = [[Billabong (clothing)|Billabong International Limited]]
| parent = [[Authentic Brands Group]]
| divisions =
| divisions =
| subsid =
| subsid =
| homepage = {{URL|http://www.rvca.com}}
| homepage = {{URL|https://www.rvca.com}}
| footnotes =
| footnotes =
| intl =
| intl =
}}
}}

'''RVCA''' (pronounced: roo-kuh) is a clothing company based in [[Costa Mesa, California]].<ref name="ocbj">{{cite journal|last=Gomez|first=Alisha|title=Billabong Strikes Deal for Rvca, Avoids Bidding War for Retailer|journal=[[Orange County Business Journal]]|date=July 19, 2010|volume=33|issue=29|url=http://www.ocbj.com/news/2010/jul/19/billabong-strikes-deal-rvca-avoids-bidding-war-ret/|page=1}}</ref> The logotype for RVCA portrays the letter A without a crossbar. This leaves it looking like a lambda.The 'V' looking character in RVCA's name is a 'U'. The 'U' is written in traditional Roman script, and thus appears as a 'V'. RVCA is sometimes pronounced "err-vick-uh", both purposely and ignorantly, due to this convention. Occasionally, RVCA is written in a different script or appears in art where it is clear that the true name is 'Ruca'. 'Ruca' can be translated as "clothes" in Greek , and it is believed the 'V' as 'U' convention arises from this Greco-Roman connection. However, the closest anglicization of the Greek word for "clothes" (ρούχα) would be roúcha. Ruca is also slang for "chick" or "babe" when referring to an older woman in Spanish.{{Citation needed|date=October 2012}} RVCA is owned by the Australian company [[Billabong (clothing)|Billabong]].
'''RVCA''' is a [[Costa Mesa, California]]–based clothing company owned by [[Authentic Brands Group]].

==Etymology==
The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase [[lambda]] (Λ). The name resembles the Greek ''ρούχα'' (uppercase: ''ΡΟὙΧΑ''), pronounced {{IPA-all|ˈru xa|}}, which means 'clothes' in English. The RVCA logo is based on the two chevrons, the V & the A, representing the brand's ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211205/pcKiQQnSU48 Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20121126042013/http://www.youtube.com/watch?v=pcKiQQnSU48&gl=US&hl=en Wayback Machine]{{cbignore}}: {{cite web| url = https://www.youtube.com/watch?v=pcKiQQnSU48| title = Behind the Brand [RVCA] | website=[[YouTube]]}}{{cbignore}}</ref>


== History ==
== History ==
RVCA was founded by PM Tenore and professional surfer Conan Hayes.<ref>{{cite journal|title=Conan Hayes Launches Ruca|journal=Transworld SURF|date=June 4, 2001|url=http://surf.transworld.net/1000003990/features/conan-hayes-launches-ruca/|accessdate=October 4, 2011}}</ref><ref>{{cite journal|title=Keeping Up with the Hayeses, and the Joneses|journal=[[Surfer (magazine){{!}}Surfer]]|date=July 22, 2010|url=http://www.surfermag.com/features/hayesintrvu/|accessdate=January 24, 2012}}</ref><ref>{{cite journal|last=Yen|first=Yii-Wyn|title=Carving Out A New Market Space|journal=[[Sports Illustrated]]|date=December 6, 2004|url=http://sportsillustrated.cnn.com/vault/article/magazine/MAG1114369/index.htm|accessdate=January 24, 2012}}</ref> [[Billabong (clothing)|Billabong International Limited]] purchased RVCA in July 2010.<ref>{{cite web|title=Company History|url=http://www.billabongbiz.com/phoenix.zhtml?c=154279&p=irol-history|publisher=Billabong|accessdate=10 September 2012}}</ref>
RVCA was founded in 1999 by Pat Tenore and Conan Hayes, a professional [[surfer]] from [[Hawaii]].<ref>{{cite journal|title=Conan Hayes Launches Ruca|journal=Transworld SURF|date=June 4, 2001|url=http://surf.transworld.net/1000003990/features/conan-hayes-launches-ruca/|access-date=October 4, 2011}}</ref><ref>{{cite journal|title=Keeping Up with the Hayeses, and the Joneses|journal=[[Surfer (magazine)|Surfer]]|date=July 22, 2010|url=http://www.surfermag.com/features/hayesintrvu/|access-date=January 24, 2012}}</ref><ref>{{cite journal|last=Yen|first=Yii-Wyn|title=Carving Out A New Market Space|journal=[[Sports Illustrated]]|date=December 6, 2004|url=http://sportsillustrated.cnn.com/vault/article/magazine/MAG1114369/index.htm|archive-url=https://web.archive.org/web/20131104151132/http://sportsillustrated.cnn.com/vault/article/magazine/MAG1114369/index.htm|url-status=dead|archive-date=November 4, 2013|access-date=January 24, 2012}}</ref> [[Billabong (clothing)|Billabong]] purchased RVCA in July 2010,<ref>{{cite web|title=Company History|url=http://www.billabongbiz.com/phoenix.zhtml?c=154279&p=irol-history|publisher=Billabong|access-date=10 September 2012}}</ref> and then Boardriders acquired Billabong in 2018, taking ownership of RVCA, [[Element Skateboards|Element]], Von Zipper, and XCEL.<ref name=":0">{{Cite web|url=https://www.boardriders.com|title=Boardriders Inc. - the World's Leading Boardriding Company|website=Boardriders Inc|access-date=2018-10-08}}</ref>


== Culture ==
== Culture ==
RVCA is closely associated with [[skateboard]], [[surf culture]], [[Brazilian jiu-jitsu|Brazilian jiu jitsu]] (BJJ), and [[Mixed martial arts|MMA]]. The company sponsors a skateboard and surf team. They also sponsor prominent BJJ competitors and prominent MMA fighters. RVCA clothing is found in skateboard/surf shops and numerous other shops.
RVCA is closely associated with skateboard and [[surf culture]]; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops. [[B.J. Penn]], sponsored by RVCA, used to wear his RVCA trunks for major [[UFC]] events, until RVCA was banned from the UFC. After being banned, possibly due to RVCA sponsoring [[Fedor Emelianenko]] Strikeforce/M-1 Global, UFC rival promotions, RVCA once again is an accepted UFC sponsor and sponsored BJ Penn in his fight at UFC 112.

⚫
Because of its art focus, RVCA is also associated with the street [[graffiti]] subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery.

== RVCA Training Center ==
Because of its Brazilian Jiu Jitsu and MMA focus, RVCA founder Pat Tenore (who holds a black belt in Brazilian Jiu Jitsu) built a BJJ/MMA gym known as ''The RVCA Training Center''. The training facility was located in [[Costa Mesa, California]] and the Head Coach was [[Jason Parillo]]. The training center abruptly closed in September 2023.<ref>{{cite web|title=Fight Wiz on X|url=https://twitter.com/FightWizMMA/status/1699655662383624626|access-date=8 November 2023}}</ref>

=== Affiliated people ===
==== MMA ====
{{div col|colwidth=20em}}
* [[B.J. Penn]]
* [[Michael Bisping]]
* [[Cris Cyborg]]
* [[Rafael dos Anjos]]
* [[Rose Namajunas]]
* [[Tito Ortiz]]
* [[Luke Rockhold]]
⚫
* [[Vitor Belfort]]
* [[Marlon Vera]]
* [[Mackenzie Dern]]
* [[Gilbert Burns]]
* [[Sean Strickland]]<ref>{{cite web |last1=Bissell |first1=Tim |title=UFC fighter strikes BJJ champ in grappling session, lashes out over 'dirty move' - Video |url=https://www.bloodyelbow.com/2021/6/17/22538231/ufc-sean-strickland-lashes-out-at-training-partner-accuses-him-of-dirty-move-video-bjj-mma-news |website=Bloody Elbow |language=en |date=17 June 2021}}</ref>
{{div col end}}

==== Brazilian Jiu Jitsu ====
{{div col|colwidth=20em}}
* [[Lucas Leite]]
* [[Marcus Almeida]]
* [[Guilherme Mendes]]
* [[Rafael Mendes]]
* [[Keenan Cornelius]]
* [[Jackson Sousa|Jackson Sousa dos Santos]]
* [[Kade Ruotolo]]
* [[Tye Ruotolo]]
* [[Patrick Chancey]]
{{div col end}}

==== Boxing ====
* [[Seniesa Estrada]]


== Notable sponsored artists and sportspeople ==
⚫
Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as New Image Art Gallery in Los Angeles and the Luggage Store Gallery in San Francisco Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community.
⚫
Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark OBlow, [[Mark Mothersbaugh]], [[Barry McGee]], [[C. R. Stecyk, III]], [[David Choe]], [[Kelsey Brookes]], KRK Ryden, Matt Gordon, Marlon Vera, and [[Tommy Guerrero]]<!--Only include those artists with a Wikipedia article-->.<ref>{{cite web|title=ANP Artists|url=http://www.rvca.com/anp-artists.html|publisher=RVCA|access-date=September 10, 2012}}</ref>


== Sponsored artists ==
=== Surf team ===
{{div col|colwidth=20em}}
⚫
Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are [[Mark Mothersbaugh]], [[Barry McGee]], [[C. R. Stecyk, III]], [[David Choe]], [[Kelsey Brookes]], [[KRK Ryden]], and [[Tommy Guerrero]]<!--Only include those artists with a Wikipedia article-->.<ref>{{cite web|title=ANP Artists|url=http://www.rvca.com/anp-artists.html|publisher=RVCA|accessdate=September 10, 2012}}</ref>
* [[Kala Alexander]]
⚫
* [[Makua Rothman]]
{{div col end}}


== Surf team ==
=== Skate team ===
{{div col|colwidth=20em}}
*[[Matt Archbold]]
⚫
* [[Andrew Reynolds (skateboarder)|Andrew Reynolds]]
⚫
*[[Makua Rothman]]
* [[Curren Caples]]
*[[Daniel Jones (surfer)|Daniel Jones]]
⚫
* [[Kevin Long (skateboarder)|Kevin "Spanky" Long]]
*[[Dino Adrian]]
*[[Ford Archbold]]
* [[Christian Hosoi]]
*[[Kalani David]]
* [[Mark Suciu]]
*[[Alex Knost]]
* [[Evan Mock]]
{{div col end}}
*[[Danny Fuller (surfer)|Danny Fuller]]


== Skate team ==
=== MMA fighters ===
{{div col|colwidth=20em}}
* [[Mackenzie Dern]]
* [[Rose Namajunas]]
⚫
* [[Fedor Emelianenko]]
* [[Aaron Pico]]
* [[Luke Rockhold]]
* [[B.J. Penn]]
* [[Gilbert Burns]]
* [[Marlon Vera]]
{{div col end}}


=== E-Sports ===
⚫
*[[Cory Kennedy (skateboarder)|Cory Kennedy]]
*[[Josh Harmony]]
* [[Summit1g]]
* [[Relentless Gaming]]
⚫
*[[Kevin Long (skateboarder)|Kevin Long]]
*[[Nestor Judkins]]


== MMA fighters ==
=== Chefs ===
*[[BJ Penn]]
* [[Matty Matheson]]
⚫
*[[Vitor Belfort]]
⚫
*[[Fedor Emelianenko]]
*[[Bernard Curtis]]


==References==
==References==
Line 75: Line 128:


==External links==
==External links==
*[http://www.rvca.com RVCA.com]
*[https://www.rvca.com RVCA.com]
*[https://www.boardriders.com Boardriders Inc.]
{{MMA Team List}}


[[Category:Clothing companies of the United States]]
[[Category:Clothing companies of the United States]]
Line 81: Line 136:
[[Category:Swimwear manufacturers]]
[[Category:Swimwear manufacturers]]
[[Category:Surfwear brands]]
[[Category:Surfwear brands]]
[[Category:Clothing companies based in Los Angeles]]
[[Category:Mixed martial arts training facilities]]

Latest revision as of 08:42, 26 October 2024

For the environmental protection and advisory agency in Ottawa, Canada, see Rideau Valley Conservation Authority.
RVCA
Company typeSubsidiary
IndustryRetail
Founded1999; 26 years ago (1999)
FounderPM Tenore and Conan Hayes
Headquarters
Costa Mesa, California
,
United States
ProductsClothing
ParentAuthentic Brands Group
Websitewww.rvca.com

RVCA is a Costa Mesa, California–based clothing company owned by Authentic Brands Group.

Etymology

[edit]

The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda (Λ). The name resembles the Greek ρούχα (uppercase: ΡΟὙΧΑ), pronounced [ˈru xa], which means 'clothes' in English. The RVCA logo is based on the two chevrons, the V & the A, representing the brand's ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore.[1]

History

[edit]

RVCA was founded in 1999 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.[2][3][4] Billabong purchased RVCA in July 2010,[5] and then Boardriders acquired Billabong in 2018, taking ownership of RVCA, Element, Von Zipper, and XCEL.[6]

Culture

[edit]

RVCA is closely associated with skateboard, surf culture, Brazilian jiu jitsu (BJJ), and MMA. The company sponsors a skateboard and surf team. They also sponsor prominent BJJ competitors and prominent MMA fighters. RVCA clothing is found in skateboard/surf shops and numerous other shops.

Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery.

RVCA Training Center

[edit]

Because of its Brazilian Jiu Jitsu and MMA focus, RVCA founder Pat Tenore (who holds a black belt in Brazilian Jiu Jitsu) built a BJJ/MMA gym known as The RVCA Training Center. The training facility was located in Costa Mesa, California and the Head Coach was Jason Parillo. The training center abruptly closed in September 2023.[7]

Affiliated people

[edit]

MMA

[edit]

Brazilian Jiu Jitsu

[edit]

Boxing

[edit]

Notable sponsored artists and sportspeople

[edit]

Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark OBlow, Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, Matt Gordon, Marlon Vera, and Tommy Guerrero.[9]

Surf team

[edit]

Skate team

[edit]

MMA fighters

[edit]

E-Sports

[edit]

Chefs

[edit]

References

[edit]
  1. ^ Archived at Ghostarchive and the Wayback Machine: "Behind the Brand [RVCA]". YouTube.
  2. ^ "Conan Hayes Launches Ruca". Transworld SURF. June 4, 2001. Retrieved October 4, 2011.
  3. ^ "Keeping Up with the Hayeses, and the Joneses". Surfer. July 22, 2010. Retrieved January 24, 2012.
  4. ^ Yen, Yii-Wyn (December 6, 2004). "Carving Out A New Market Space". Sports Illustrated. Archived from the original on November 4, 2013. Retrieved January 24, 2012.
  5. ^ "Company History". Billabong. Retrieved 10 September 2012.
  6. ^ "Boardriders Inc. - the World's Leading Boardriding Company". Boardriders Inc. Retrieved 2018-10-08.
  7. ^ "Fight Wiz on X". Retrieved 8 November 2023.
  8. ^ Bissell, Tim (17 June 2021). "UFC fighter strikes BJJ champ in grappling session, lashes out over 'dirty move' - Video". Bloody Elbow.
  9. ^ "ANP Artists". RVCA. Retrieved September 10, 2012.
[edit]
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