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Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,^[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.

Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,^[2] marketing effectiveness, marketing strategy, consumerism,^[3] political strategy,^[4] advertising and "no comment."

Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.^[5]

On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.^[6]

Bibliography

2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009)
Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
Gay and Lesbian Guide to New York City (1994; Plume)
Bargain Hunting in Greater New York (1990; Prima Lifestyles)

References

^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
^ Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.
^ Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.
^ Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.
^ Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.
^ ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.

[1] "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.

[2] Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.

[3] Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.

[4] Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.

[5] Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.

[6] ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.

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-'''Richard Laermer''' (born September 16, 1961 in [[Queens]], New York) is the author of eight books and CEO of [[RLM Public Relations]],<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in 1991. He lives in New York, [[Connecticut]], and [[La Quinta, California]].
+'''Richard Laermer''' (born September 16, 1961, in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in January 1991. He has lived in [[New York City]], [[Connecticut]], and [[La Quinta, California]].
-Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[marketing effectiveness]], [[marketing strategy]], [[consumerism]], advertising and "[[no comment]]." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''[[Guardian newspaper|Guardian]]''.<ref>"[http://www.guardian.co.uk/travel/2005/jan/30/observerescapesection4 The guide to the guides" (Guardian)]</ref>
+Laermer's book, ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[public relations]],<ref>{{Cite news |last=Barnett |first=Chris |date=January 22, 2001 |title=Analysis: Profile-PR Man Presses Everyone's Buttons |url=https://www.prweek.com/article/1238552/analysis-profile-pr-man-presses-everyone-s-buttons-though-accused-attaining-press-clients-richard-laermer-achieves-pr-s-highest-goal-he-s-ignored |access-date=February 2, 2024 |work=PR Week}}</ref> [[marketing effectiveness]], [[marketing strategy]], [[consumerism]],<ref>{{Cite news |last=Wood |first=Daniel B. |date=November 22, 2011 |title=Fewer plan to shop on Black Friday 2011, survey finds. What do they know? |url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |access-date=February 2, 2024 |work=Christian Science Monitor}}</ref> political strategy,<ref>{{Cite news |last=Fung |first=Katherine |date=December 14, 2023 |title=Hunter Biden Investigation May Backfire on Republicans |url=https://www.newsweek.com/hunter-biden-investigation-could-backfire-republicans-1852219 |access-date=February 3, 2024 |work=Newsweek}}</ref> [[advertising]] and "[[no comment]]."
+Laermer's ''Native's Guide to New York'' was listed as a "top three NYC travel guide" by [[The Guardian]] in 2005.<ref>{{Cite news |last=Harris |first=Paul |date=January 30, 2005 |title=The guide to the guides |url=https://www.theguardian.com/travel/2005/jan/30/observerescapesection4 |access-date=February 3, 2024 |work=The Guardian}}</ref>
-In 2007, Laermer was inducted into the ''PR News'' Hall of Fame.<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title='&#39;PR News'&#39; Hall of Fame |format=PDF |accessdate=January 21, 2012}}</ref>
+On November 8, 2007, Laermer was inducted into the ''PR News'' Hall of Fame.<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title="PR News" Hall of Fame |accessdate=January 21, 2012}}</ref>
-== Background ==
-Laermer graduated from [[Pace University]] in 1983.
-Prior to founding RLM Public Relations, Laermer was a freelance reporter. He authored articles for the [[Washington Post]], [[New York Times]], [[New York Daily News]], [[Reuters]], [[USA Today]], [[New York magazine]], [[Saturday Review (U.S. magazine)|Saturday Review]], [[New York Observer]], [[Us Magazine]], [[Interview (magazine)|Interview]], [[New York Post]], [[Chief Executive (magazine)|Chief Executive]], and [[Editor & Publisher]].
-Laermer also served as the director of public affairs for [[Columbia Business School]] from 1989 to 1991.
-== Media ==
-Laermer is frequently quoted<ref>"[http://www.csmonitor.com/USA/Society/2010/0610/Gulf-oil-spill-Haiti-Darfur-Hollywood-stars-rush-to-do-their-bit Gulf oil spill, Haiti, Darfur: Hollywood stars rush to do their bit" (Christian Science Monitor)]</ref><ref>"[http://www.msnbc.msn.com/id/37220291/deck/news.mobile.msn.com/m/videos/ BP, Toyota flunk damage control"] MSNBC</ref><ref>"[http://www.forbes.com/2010/04/13/reality-tv-celebrity-fame-forbes-woman-entrepreneurs-business_3.html Reality TV Stars Turned Entrepreneurs"] ''Forbes''</ref><ref>"[http://www.nytimes.com/2009/12/24/fashion/24xmas.html?_r=1&scp=1&sq=laermer&st=cse Saying No, No, No to the Ho-Ho-Ho"] ''New York Times''</ref><ref>"[http://www.stcsig.org/mgt/docs/WhyWontWeReadtheManual.pdf Why Won't We Read the Manual?"] ''Washington Post''</ref><ref>{{cite web|last=Armour |first=Stephanie |url=http://www.usatoday.com/money/workplace/2007-10-17-porn-at-work_N.htm?loc=interstitialskip |title=Technology makes porn easier to access at work |work=USA Today |date=October 18, 2007 |accessdate=January 21, 2012}}</ref><ref>{{cite web|url=http://www.eonline.com/uberblog/b165659_Do_We_Have_Real_Superstars_Anymore_.html |title="Do We Have Real Superstars Anymore?" (E!) |publisher=Eonline.com |date=February 6, 2010 |accessdate=January 21, 2012}}</ref><ref>[http://www.boston.com/news/nation/articles/2010/01/25/a_year_later_questions_still_loom_over_octomom/s) "A year later, questions still loom over Octomom"] Associated Press{{dead link|date=January 2012}}</ref><ref>{{cite web|url=http://www.usmagazine.com/celebritynews/news/tiger-woods-canned-apology-draws-mixed-reactions-2010192?page=2 |title=Tiger Woods' "Canned Apology" Draws Mixed Reactions" |publisher=Us Magazine |date=February 19, 2010 |accessdate=January 21, 2012}}</ref><ref>{{cite web|last=Elliott |first=Stuart |url=http://www.nytimes.com/2009/02/23/business/worldbusiness/23iht-23adcol.20362819.html |title=Tropicana discovers some buyers are passionate about packaging|work=The New York Times |date=December 3, 2009 |accessdate=January 21, 2012}}</ref><ref>{{cite web|author=Columnby Michelle Goodman |url=http://abcnews.go.com/Business/CareerManagement/story?id=7404615&page=1 |title=Why Sucking Up Won't Save Your Job |publisher=Abcnews.go.com |date=April 23, 2009 |accessdate=January 21, 2012}}</ref><ref>{{cite web|last=Moran |first=Gwen |url=http://www.entrepreneur.com/magazine/entrepreneur/2008/december/198494.html |title=Be Your Own Trend Spotter |work=Entrepreneur |date=November 14, 2008 |accessdate=January 21, 2012}}</ref><ref>{{cite web|url=http://www.washingtontimes.com/news/2008/oct/1/bailout-by-any-other-name-sounds-sweeter/ |title='Bailout' by another name sounds sweeter |work=Washington Times |date=October 1, 2008 |accessdate=January 21, 2012}}</ref><ref>{{cite web|author=Posted: 3:30&nbsp;am, August 17, 2008 |url=http://www.nypost.com/p/pagesix/item_SKQ2F8FjsHUGG3TeB7QJrL;jsessionid=8AF055FC41F7B8A4E03A3CEF6638024B |title=J. Lo Takes a Drubbing |work=New York Post |date=August 17, 2008 |accessdate=January 21, 2012}}</ref><ref>{{cite web|last=Young |first=Lauren |url=http://www.businessweek.com/bwdaily/dnflash/content/oct2007/db20071029_531799.htm?chan=top+news_top+news+index_after+work |title=Grown-Ups: Embrace Your Inner Goblin |work=BusinessWeek |date=October 29, 2007 |accessdate=January 21, 2012}}</ref> on topics related to business, image, and communications.
-== Blogs ==
-Laermer co-authors the [http://badpitch.blogspot.com/ Bad Pitch Blog]. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the [[Public Relations Society of America]]. Bad Pitch Blog is ranked No. 359 in the Ad Age Power150.<ref>[[Ad Age]] [http://adage.com/power150/index.php?kwd=bad+pitch+blog&x=0&y=0 Power150]</ref> In May, 2009, it was named one of the "Top 10 Public Relations Blogs"<ref>{{cite web|url=http://navigator.cision.com/Top_10_Public_Relations_Blogs.aspx |title=Cision Navigator, May 7, 2009 |publisher=Navigator.cision.com |accessdate=January 21, 2012}}</ref> by [[Cision]].
-The 2011:Trendspotting blog was named a "Blog I Can't Live Without"<ref>{{cite web|url=http://www.mediaweek.co.uk/news/876806/Blogs-I-cant-live-without---Ross-Taylor-digitaltmw/?DCMP=ILC-SEARCH |title=Blogs I Can't Live Without |work=MediaWeek |date=February 11, 2009 |accessdate=January 21, 2012}}</ref> in the February 11, 2009 edition of Revolution Magazine (MediaWeek).
-Laermer also contributes regularly to the ''[[Huffington Post]]''.
 == Bibliography ==
-* 2011: Trendspotting for the Next Decade (2008; [[McGraw-Hill]])
+* [https://www.amazon.com/2011-Trendspotting-Decade-Richard-Laermer/dp/B003D7JTM2 2011: Trendspotting for the Next Decade] (2008; [[McGraw-Hill]])
-* Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with [[Mark Simmons (author)]] (2007; [[HarperCollins]]) (2009)
+* [https://www.amazon.com/Punk-Marketing-Your-Join-Revolution/dp/0061151114 Punk Marketing: Get Off Your Ass and Join the Revolution], co-authored with Mark Simmons (author) (2007; [[HarperCollins]]) (2009)
-* Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; [[Bloomberg Press]]) (2004)
+* [https://www.amazon.com/Full-Frontal-PR-Building-Business/dp/1576601811 Full Frontal PR: Building Buzz About Your Business, Your Product, or You] (2003; [[Bloomberg Press]]) (2004)
-* Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; [[W. W. Norton & Company]]) (2001) (2000) (1999) (1998)
+* [https://www.amazon.com/Natives-Guide-New-York-Her/dp/0393322882 Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like] (2002; [[W. W. Norton & Company]]) (2001) (2000) (1999) (1998)
-* Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; [[Perigee Books|Perigee Trade]])
+* [https://www.amazon.com/Trendspotting-Think-Forward-Ahead-Future/dp/0399527494 Trendspotting: Think Forward, Get Ahead, Cash in on the Future] (2002; [[Perigee Books|Perigee Trade]])
-* Get on with It: The Gay and Lesbian Guide to Getting Online (1997; [[Crown Publishing Group|Broadway Books]])
+* [https://www.amazon.com/Get-Lesbian-Guide-Getting-Online/dp/0553069349 Get on with It: The Gay and Lesbian Guide to Getting Online] (1997; [[Crown Publishing Group|Broadway Books]])
-* Gay and Lesbian Guide to New York City (1994; [[Plume (publishing)|Plume]])
+* [https://www.amazon.com/Gay-Lesbian-Guide-York-City/dp/0452270227 Gay and Lesbian Guide to New York City] (1994; [[Plume (publishing)|Plume]])
-* Bargain Hunting in Greater New York (1990; [[Crown Publishing Group|Prima Lifestyles]])
+* [https://www.amazon.com/Including-Boroughs-Suburban-Discount-Connecticut/dp/1559580305 Bargain Hunting in Greater New York] (1990; [[Crown Publishing Group|Prima Lifestyles]])
-== Television ==
-In 2005, Laermer co-hosted "Taking Care of Business",<ref>"[http://www.prnewswire.com/news-releases/struggling-small-businesses-undergo-big-changes-in-tlcs-new-series-taking-care-of-business-71378767.html Struggling Small Businesses Undergo Big Changes in TLC's New Series TAKING CARE OF BUSINESS" (PR Newswire)]</ref> a series produced by [[Granada Productions]] that aired on [[TLC (TV channel)|TLC]]. In it, five business experts provided advice to struggling small businesses. The series premiered on October 16, 2005 and aired for 13 weeks.
 == References ==
+{{Reflist}}
-{{reflist|colwidth=30em}}
+*
-== External links ==
-* [http://www.RLMpr.com/ RLM Public Relations]
-* [http://badpitch.blogspot.com/ Bad Pitch Blog]
-* [http://laermer.com/ 2011: Trendspotting for the Next Decade]
-* [http://www.fullfrontalpr.com/ ''Full Frontal PR'']
-* [http://www.punkmarketing.com/ ''Punk Marketing'']
-===Articles by Laermer===
-* [http://www.huffingtonpost.com/richard-laermer ''Huffington Post'' Author Page]
-* [http://www.nytimes.com/2007/07/31/business/31flier.html "In Planned Layovers, Delight in Discovering America" (New York Times)]
-===Articles about Laermer===
-* [http://www.nytimes.com/2009/06/26/travel/escapes/26Greener.html?hpw "When the Grass Is Not Greener" (New York Times)]
-===Reviews of Books by Laermer===
-'''2011: Trendspotting for the Next Decade'''
-* [http://www.channelprosmb.com/article/2406/How-to-Spot-Trends-in-the-Next-Decade/ Channelpro]
-* [http://adage.com/bookstore/post?article_id=130020 Advertising Age]
-* [http://www.markramseymedia.com/2008/6/radio-trendspotting-an-interview-with-marketing-guru-richard-laermer/ Mark Ramsey Media]
-'''Full Frontal PR'''
-* [http://docs.newsbank.com/g/GooglePM/CSTB/lib00224,0F953DA621F5031C.html Chicago Sun-Times]
-* [http://www.prweekus.com/pages/login.aspx?returl=/book-review-full-frontal-pr-knows-how-to-build-buzz/article/47365/&pagetypeid=28&articleid=47365&accesslevel=2&expireddays=0&accessAndPrice=0 PRWeek]
-* [http://marketingmonster.wordpress.com/2006/04/11/book-review-full-frontal-pr/ Marketing Monster]
+{{Authority control}}
-'''Punk Marketing'''
-* [http://goliath.ecnext.com/premium/0199/0199-6484603.html Advertising Age]
+{{DEFAULTSORT:Laermer, Richard}}
+[[Category:Living people]]
 [[Category:American non-fiction writers]]
 [[Category:American chief executives]]
+[[Category:1961 births]]
+[[Category:People from La Quinta, California]]

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