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{{Short description|Canadian model and television commercial actress}}
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{{Use mdy dates|date=May 2020}}
{{Infobox model
{{Infobox model
| name = Carly Foulkes
| name = Carly Marie Foulkes
| image =
| image =
| image_size =
| image_size =
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| alt =
| alt =
| birth_name =
| birth_name =
| birth_date = {{Birth date and age|1988|08|04}}
| birth_date =
| birth_place = [[Toronto]], [[Ontario]], [[Canada]]<ref name="latimes"/>
| birth_place = [[Toronto]], [[Ontario]], Canada<ref name="latimes"/>
| death_date = <!-- {{death date and age|YYYY|MM|DD|1988|08|04}} -->
| death_date =
| death_place =
| death_place =
| other_names =
| other_names =
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| height = {{height|ft=5|in=9}}<ref name="sutherland"/>
| height = {{height|ft=5|in=9}}<ref name="sutherland"/>
| eye_color = Brown<ref name="sutherland"/>
| eye_color = Brown<ref name="sutherland"/>
| hair color = Brown
| hair_color = Brown
| measurements = 34A"-23"-34.5" (86-58-88 cm)<ref name="sutherland"/>
| weight =
| dress_size = 2–4<ref name=CFFMD/>
| collar =
| suit =
| shoe_size = 8.5<ref name="sutherland"/>
| agency = Modelwerk, Sutherland Models
| agency = Modelwerk, Sutherland Models
| spouse = <!-- {{marriage|name|start|end}} -->
| spouse = <!-- {{marriage|name|start|end}} -->
| relatives =
| relatives =
| website =
}}
}}


'''Carly Foulkes''' (born August 4, 1988), also known colloquially as '''The T-Mobile Girl''', is a Canadian model and actress who became known for appearing in a series of [[T-Mobile]] [[T-Mobile myTouch 4G|myTouch 4G]] television commercials, in which she often wore pink/magenta and white [[Sundress|summer dresses]]. She continued as spokeswoman in other T-Mobile ads. Foulkes has been cast as "Retro Girl" in the upcoming [[FX Network|FX]] TV series ''[[Powers (FX TV series)|Powers]]''.
'''Carly Marie Foulkes''' is a Canadian model and actress who became known for appearing in a series of [[T-Mobile myTouch 4G]] television commercials, in which she often wore pink/magenta-and-white [[Sundress|summer dresses]]. She continued as spokesperson in other T-Mobile ads in which she was depicted as a pink-and-black leather-clad [[biker girl]]. She served as the T-Mobile spokesperson primarily from fall 2010 until spring 2013, with occasional appearances since then.


==Career==
==Career==
=== Modeling ===
=== Modeling ===
Foulkes began modeling in the Toronto area at age 13. After high school, she moved to New York to model for agents. Subsequently, she found modelling work in Singapore and Europe. After returning to New York to model, she began to pursue acting.<ref name=T4GCFiMTaPF/> She appeared on the April 2009 cover of Mexican ''[[Elle (magazine)|Elle]]'' magazine and in advertisements for [[Rugby Ralph Lauren]],<ref name="latimes"/> [[Abercrombie & Fitch]], [[Macy's]], and [[Tommy Hilfiger Corporation|Tommy Hilfiger]].<ref name="creators"/> She is represented by Modelwerk and Sutherland Models.<ref name=CFFMD/> A ''[[Los Angeles Times]]'' writer described her look as [[Anne Hathaway]] meets [[Kim Basinger]] and noted that, as of early 2011, she was still often confused with fellow Canadian [[Jessica Paré]].<ref name="latimes"/>
In 2001, at age 13, Foulkes began modeling in the Toronto area. After high school, she moved to New York City to model for agents. Subsequently, she found modeling work in Singapore and Europe. After returning to New York to model, she began to pursue acting.<ref name=T4GCFiMTaPF/>


Foulkes appeared on the April 2009 cover of Mexican ''[[Elle (magazine)|Elle]]'' magazine and in advertisements for [[Rugby Ralph Lauren]],<ref name="latimes"/> [[Abercrombie & Fitch]], [[Macy's]], and [[Tommy Hilfiger Corporation|Tommy Hilfiger]].<ref name="creators"/> She is represented by Modelwerk and Sutherland Models.<ref name=CFFMD/>
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=== T-Mobile television ads ===
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After struggling for several years as an aspiring model/actress, Foulkes became the [[T-Mobile USA|T-Mobile]] 4G spokesperson in fall 2010 despite not using the American English pronounciation of "mobile" in her audition, but rather pronouncing the word as rhyming with "smile", an accepted [[Canadian English#Phonemic incidence|Canadian English]] pronunciation.<ref name=ICIMT/> Her advertising campaign was at first noted for similarities to the 2006&ndash;2010 [[Justin Long]]/[[John Hodgman]] "[[Get a Mac]]" ads. Foulkes derides the [[iPhone 4]] and its exclusive provider at the time, [[AT&T]], the same way the [[Apple Inc.]] derided [[Windows]]-based personal computers.<ref name="cbs101105"/><ref name="dt101103c"/> As T-Mobile spokesperson, her most immediate predecessor was [[Catherine Zeta-Jones]].<ref name=ICIMT/> Her [[T-Mobile USA]] ads ran on major United States networks and multiple websites.<ref name="pc101103"/> Although she was originally only expected to perform in two or three commercials, {{asof|2011|December|lc=on}} she has produced a dozen commercials with more anticipated.<ref>{{cite web|url=http://www.papermag.com/arts_and_style/2011/12/carly-foulkes.php|title=Pretty in Pink|accessdate=2011-12-09|date=2011-12-08|work=[[Paper (magazine)|Paper]]|author=Thompson, Elizabeth}}</ref>


As of early 2011, a ''[[Los Angeles Times]]'' writer described her look as [[Anne Hathaway]] meets [[Kim Basinger]], noting that she was still often confused with fellow Canadian [[Jessica Paré]].<ref name="latimes"/>
⚫
Foulkes has been described as a "picture-perfect brunette".<ref name="bh110502"/> Since becoming the T-Mobile girl she is known for the pink summer dresses that she wears in most of the ads. She has been styled by Debra LeClair, a stylist at T-Mobile.<ref name=T4GCFiMTaPF/> In August 2011, [[Sprint Nextel]]'s Virgin Mobile prepaid service referred to T-Mobile and Foulkes with [[caricature]] ads featuring a brunette in a pink dress.<ref name="pcm110809"/><ref name="cnet110808"/> Two months earlier, [[Cricket Wireless]] used negative [[attack marketing]] against T-Mobile without referring to Foulkes.<ref name="tm0110610"/><ref name="mb110610"/> Although dresses in the earlier commercials were frequently described as pink, more recent commercials are noted for the use of [[magenta]] dresses.<ref name=ICIMT/><ref>{{cite web|url=http://www.techmobilenews.com/index.php/2011/video-shows-off-new-magenta-dress-chosen-by-t-mobile-fans-for-actress-carly-foulkes/|title=Video shows off new magenta dress chosen by T-Mobile fans for actress Carly Foulkes|accessdate=2011-11-21|date=2011-11-04|work=Tech Mobile News}}</ref> T-mobile has a [[color trademark]] for the color magenta<ref>{{cite web|url=http://gizmodo.com/319824/t+mobile-owns-magenta|title=T-Mobile Owns Magenta|accessdate=2011-11-20|date=2007-11-07|work=[[Gizmodo]]|author=Wilson, Mark}}</ref> and markets itself using its corporate colors.<ref>{{cite web|url=http://www.tmonews.com/2011/11/its-tmobiles-magenta-saturday-sale-are-you-shopping/|title=It’s T-Mobile’s “Magenta Saturday” Sale, Are You Shopping?|accessdate=2011-11-20|date=2011-11-19|work=TMoNews}}</ref><ref>{{cite web|url=http://www.marketwatch.com/story/t-mobile-to-hold-magenta-saturday-sale-with-smartphones-and-tablets-for-as-little-as-0-4999-net-down-2011-11-15|title=T-Mobile to Hold "Magenta Saturday" Sale With Smartphones and Tablets for as Little as $0--$49.99 Net Down: On Nov. 19, T-Mobile will help holiday shoppers escape the dark lines of Black Friday and help them step up to data and the smartphone revolution with minimal upfront cost. |accessdate=2011-11-20|date=2011-11-15|work=[[Market Watch]]}}</ref>


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=== T-Mobile television ads ===
⚫
One of her more notable commercials was a 2011 holiday season production. On November 30, 2011, T-mobile announced a surprise event at the [[Woodfield Mall]].<ref>{{cite web|url=http://twitter.com/#!/TMobile/status/141988669841096704|title=@TMobile status|author=T-Mobile USA|accessdate=2011-12-10|date=2011-11-30|publisher=[[Twitter]]}}</ref> On December 1, 2011 veteran ''[[Glee (TV series)|Glee]]'' director [[Alfonso Gomez-Rejon]] directed about six surprise singing and dancing mall performances of "[[Home for the Holidays (song)|Home for the Holidays]]" by Foulkes and 100 Chicago-area women in magenta dresses. The performances were later edited into a [[music video]] with the hope that it would go [[viral video|viral]].<ref>{{cite web|url=http://www.geekwire.com/2011/video-tmobile-stages-holiday-musical-middle-mall|title=Video: T-Mobile stages holiday musical in middle of a mall|accessdate=2011-12-10|date=2011-12-07|work=[[Geekwire]]|author=Bishop, Todd}}</ref><ref>{{cite web|url=http://www.mediapost.com/publications/article/163696/magenta-meets-new-directions-for-t-mobile.html|title=Magenta Meets New Directions For T-Mobile|accessdate=2011-12-10|date=2011-12-08|work=[[Media Post News]]|author=Baar, Aaron}}</ref> The full video that has been posted on [[YouTube]] has a run time of 3:48 and it was presented in a 60-second national television commercial starting on December 12. The video was produced by [[Ridley Scott|Ridley]] and [[Tony Scott]]'s [[RSA Films]].<ref>{{cite web|url=https://www.dailyherald.com/article/20111209/submitted/712099766/|title=Schaumburg High School students in T-Mobile ad|accessdate=2011-12-10|date=2011-12-09|work=[[Daily Herald (Arlington Heights)|Daily Herald]]|author=McGlynn, Tim}}</ref> The [[musical director]] was [[Paul Mirkovich]].<ref>{{cite web|url=http://www.casttv.com/video/ofatawl/t-mobile-s-home-for-the-holidays-surprise-video|title=T-Mobile's Home For The Holidays Surprise|accessdate=2011-12-10|date=2011-12-05|publisher=[[CastTV]]}}</ref>
⚫
Foulkes became the [[T-Mobile USA|T-Mobile]] 4G spokesperson in fall 2010, despite not using the usual American English pronunciation of "mobile" (MOH-b'l) in her summer 2009 audition, but rather pronouncing the word as rhyming with "smile", an accepted pronunciation more common in [[Canadian English#Phonemic incidence|Canadian English]].<ref name=ICIMT/> Her advertising campaign was at first noted for similarities to the 2006&ndash;2010 [[Justin Long]]/[[John Hodgman]] "[[Get a Mac]]" ads. Foulkes derides the [[iPhone 4]] and its exclusive provider at the time, [[AT&T]], the same way the [[Apple Inc.]] derided [[Windows]]-based personal computers.<ref name="cbs101105"/><ref name="dt101103c"/> As a T-Mobile spokesperson, her most immediate predecessor was [[Catherine Zeta-Jones]].<ref name=ICIMT/> Her [[T-Mobile USA]] ads ran on major United States networks and multiple web sites.<ref name="pc101103"/>


Although Foulkes was originally only expected to perform in two or three commercials, {{asof|2011|December|lc=on}}, she has produced a dozen commercials with more anticipated.<ref>{{cite web|url=http://www.papermag.com/arts_and_style/2011/12/carly-foulkes.php |title=Pretty in Pink |access-date=December 9, 2011 |date=December 8, 2011 |work=[[Paper (magazine)|Paper]] |last=Thompson |first=Elizabeth |archive-url=https://web.archive.org/web/20120118051207/http://www.papermag.com/arts_and_style/2011/12/carly-foulkes.php |archive-date=January 18, 2012 }}</ref>
⚫
On April 17, 2012,<ref>{{cite web|url=https://twitter.com/#!/TMobile/status/192388719716745219|title=@TMobile status|accessdate=2012-04-28|date=2012-04-17|author=T-Mobile USA}}</ref><ref name=WtTGIRGaM>{{cite web|url=http://www.wired.com/gadgetlab/2012/04/why-the-t-mobile-girl-is-really-getting-a-makeover-reading-between-the-lines/|title=Why the ‘T-Mobile Girl’ Is Really Getting a Makeover — Reading Between the Lines|accessdate=2012-04-28|date=2012-04-18|author=Chang, Alexandra|work=[[Wired (magazine)|Wired]]}}</ref> T-Mobile launched a rebranded ad campaign that included broadcast and cable TV, [[Hulu]], YouTube and mobile as well as print.<ref>{{cite web|url=http://adage.com/article/news/t-mobile-talks-tough-comeback-vowing-mr-nice-girl/234138/|title=T-Mobile Talks Tough for Its Comeback, Vowing 'No More Mr. Nice Girl': Struggling Carrier Embarks on Big-Budget Rebrand, Makes Over Spokeswoman|accessdate=2012-04-28|date=2012-04-16|author=Patel, Kanur|work=[[Advertising Age]]}}</ref> In the refreshed ad campaign Foulkes starred in a commercial, entitled "Alter Ego", in which she discards her usual pink dresses and high heels for a black-and-pink biker outfit and boots before embarking on a motorcycle ride.<ref name=TGCDPDFSLS>{{cite web|url=http://www.ibtimes.com/articles/330027/20120418/tmobile-girl-carly-foulkes-rebrand-leather-video.htm |title=T-Mobile Girl Carly Ditches Pink Dresses For Sexy Leather Suit: Reasons For The Makeover [VIDEO]|accessdate=2012-04-28|date=2012-04-18|author=Alexander, Anila|work=[[International Business Times]]}}</ref> The commercials are perceived as a departure from previous female-friendly Foulkes ads.<ref name=WtTGIRGaM/><ref name=TGCDPDFSLS/> The commercial is planned to run until the Fall when the complete relaunch of the T-Mobile ad campaign is scheduled.<ref name=CTGGNL/> In announcing the ad to the media, T-Mobile said:


⚫
Foulkes has been described as a "picture-perfect brunette".<ref name="bh110502"/> Since becoming the T-Mobile girl, she is known for the pink summer dresses that she wears in most of the ads. She has been styled by Debra LeClair, a stylist at T-Mobile.<ref name=T4GCFiMTaPF/> In August 2011, [[Sprint Nextel]]'s Virgin Mobile prepaid service referred to T-Mobile and Foulkes with [[caricature]] ads featuring a brunette in a pink dress.<ref name="pcm110809"/><ref name="cnet110808"/> Two months earlier, [[Cricket Wireless]] used negative [[attack marketing]] against T-Mobile without referring to Foulkes.<ref name="tm0110610"/><ref name="mb110610"/> Although dresses in the earlier commercials were frequently described as pink, more recent commercials are noted for the use of [[magenta]] dresses.<ref name=ICIMT/><ref>{{cite web|url=http://www.techmobilenews.com/index.php/2011/video-shows-off-new-magenta-dress-chosen-by-t-mobile-fans-for-actress-carly-foulkes/|title=Video shows off new magenta dress chosen by T-Mobile fans for actress Carly Foulkes|access-date=November 21, 2011|date=November 4, 2011|work=Tech Mobile News|archive-url=https://web.archive.org/web/20111206234008/http://www.techmobilenews.com/index.php/2011/video-shows-off-new-magenta-dress-chosen-by-t-mobile-fans-for-actress-carly-foulkes/|archive-date=December 6, 2011}}</ref> T-mobile has a [[color trademark]] for the color magenta<ref>{{cite web|url=https://gizmodo.com/319824/t+mobile-owns-magenta|title=T-Mobile Owns Magenta|access-date=November 20, 2011|date=November 7, 2007|work=[[Gizmodo]]|author=Wilson, Mark}}</ref> and markets itself using its corporate colors.<ref>{{cite web|url=http://www.tmonews.com/2011/11/its-tmobiles-magenta-saturday-sale-are-you-shopping/|title=It's T-Mobile's "Magenta Saturday" Sale, Are You Shopping?|access-date=November 20, 2011|date=November 19, 2011|work=TMoNews}}</ref><ref>{{cite web|url=http://www.marketwatch.com/story/t-mobile-to-hold-magenta-saturday-sale-with-smartphones-and-tablets-for-as-little-as-0-4999-net-down-2011-11-15|title=T-Mobile to Hold "Magenta Saturday" Sale With Smartphones and Tablets for as Little as $0--$49.99 Net Down: On 19 Nov., T-Mobile will help holiday shoppers escape the dark lines of Black Friday and help them step up to data and the smartphone revolution with minimal upfront cost. |access-date=November 20, 2011|date=November 15, 2011|work=[[Market Watch]]}}</ref>
⚫
{{cquote|With this new ad, there is a distinctive departure from our existing campaign as Carly’s magenta summer dresses are replaced by motorcycle leathers and a 1000 cc [[Ducati]] superbike, which symbolizes the speed and capabilities of our 4G network. Entitled 'Alter Ego', the ad is a metaphor for what T-Mobile is all about – challenging the status quo and taking bold steps in the marketplace as a challenger brand.<ref name=CTGGNL>{{cite web|url=http://www.huffingtonpost.com/2012/04/17/carly-tmobile-girl-new-look_n_1431089.html|title=Carly, T-Mobile Girl, Gets New Look: Leather Makeover Debuts In New Commercials (VIDEO)|accessdate=2012-04-28|date=2012-04-17|work=[[The Huffington Post]]|author=Gilber, Jason}}</ref>}}


⚫
One of her more notable commercials was a 2011 holiday season production. On November 30, 2011, T-mobile announced a surprise event at the [[Woodfield Mall]].<ref>{{cite web|url=https://www.twitter.com/TMobile/status/141988669841096704|title=@TMobile status|author=T-Mobile USA|access-date=December 10, 2011|date=November 30, 2011|publisher=[[Twitter]]}}</ref> On December 1, 2011, veteran ''[[Glee (TV series)|Glee]]'' director [[Alfonso Gomez-Rejon]] directed about six surprise singing and dancing mall performances of "[[Home for the Holidays (song)|Home for the Holidays]]" by Foulkes and 100 Chicago-area women in magenta dresses. The performances were later edited into a [[music video]] with the hope that it would go [[viral video|viral]].<ref>{{cite web|url=http://www.geekwire.com/2011/video-tmobile-stages-holiday-musical-middle-mall|title=Video: T-Mobile stages holiday musical in middle of a mall|access-date=December 10, 2011|date=December 7, 2011|work=[[Geekwire]]|author=Bishop, Todd}}</ref><ref>{{cite web|url=http://www.mediapost.com/publications/article/163696/magenta-meets-new-directions-for-t-mobile.html|title=Magenta Meets New Directions For T-Mobile|access-date=December 10, 2011|date=December 8, 2011|work=[[Media Post News]]|author=Baar, Aaron}}</ref> The full video was posted on [[YouTube]] with a run time of 3:48, and it was presented in a 60-second national television commercial starting on December 12, 2011. The video was produced by [[Ridley Scott|Ridley]] and [[Tony Scott]]'s [[RSA Films]].<ref>{{cite web|url=https://www.dailyherald.com/article/20111209/submitted/712099766/|title=Schaumburg High School students in T-Mobile ad|access-date=December 10, 2011|date=December 9, 2011|work=[[Daily Herald (Arlington Heights)|Daily Herald]]|author=McGlynn, Tim}}</ref> The [[musical director]] was [[Paul Mirkovich]].<ref>{{cite web|url=http://www.casttv.com/video/ofatawl/t-mobile-s-home-for-the-holidays-surprise-video|title=T-Mobile's Home for the Holidays Surprise|access-date=December 10, 2011|date=December 5, 2011|publisher=[[CastTV]]}}</ref>

⚫
On April 17, 2012,<ref>{{cite web|url=https://twitter.com/TMobile/status/192388719716745219|title=@TMobile status |access-date=April 28, 2012|date=April 17, 2012|author=T-Mobile USA}}</ref><ref name=WtTGIRGaM>{{cite magazine| url=https://www.wired.com/gadgetlab/2012/04/why-the-t-mobile-girl-is-really-getting-a-makeover-reading-between-the-lines/|title=Why the 'T-Mobile Girl' Is Really Getting a Makeover – Reading Between the Lines|access-date=April 28, 2012|date=April 18, 2012|author=Chang, Alexandra|magazine=[[Wired (magazine)|Wired]]}}</ref> T-Mobile launched a rebranded ad campaign that included broadcast and cable TV, [[Hulu]], YouTube, and mobile, as well as print.<ref>{{cite web|url=http://adage.com/article/news/t-mobile-talks-tough-comeback-vowing-mr-nice-girl/234138/|title=T-Mobile Talks Tough for Its Comeback, Vowing 'No More Mr. Nice Girl': Struggling Carrier Embarks on Big-Budget Rebrand, Makes Over Spokeswoman|access-date=April 28, 2012|date=April 16, 2012|author=Patel, Kanur|work=[[Advertising Age]]}}</ref> In the refreshed ad campaign Foulkes starred in a commercial, entitled "Alter Ego", in which she discards her usual pink dresses and high heels for a black-and-pink biker outfit and boots before embarking on a motorcycle ride.<ref name=TGCDPDFSLS>{{cite web|url=http://www.ibtimes.com/articles/330027/20120418/tmobile-girl-carly-foulkes-rebrand-leather-video.htm |title=T-Mobile Girl Carly Ditches Pink Dresses For Sexy Leather Suit: Reasons for the Makeover [VIDEO]|access-date=April 28, 2012|date=April 18, 2012|author=Alexander, Anila|work=[[International Business Times]]}}</ref> The commercials are perceived as a departure from previous female-friendly Foulkes ads.<ref name=WtTGIRGaM/><ref name=TGCDPDFSLS/> The commercial was planned to run until Fall 2012, when the complete relaunch of the T-Mobile ad campaign was to have been scheduled.<ref name=CTGGNL/> In announcing the ad to the media, T-Mobile said:
⚫
{{cquote|With this new ad, there is a distinctive departure from our existing campaign as Carly's magenta summer dresses are replaced by motorcycle leathers and a 1000 cc [[Ducati]] superbike, which symbolizes the speed and capabilities of our 4G network. Entitled 'Alter Ego', the ad is a metaphor for what T-Mobile is all about – challenging the status quo and taking bold steps in the marketplace as a challenger brand.<ref name=CTGGNL>{{cite web|url=http://www.huffingtonpost.com/2012/04/17/carly-tmobile-girl-new-look_n_1431089.html|title=Carly, T-Mobile Girl, Gets New Look: Leather Makeover Debuts in New Commercials (VIDEO)|access-date=2012-04-28|date=2012-04-17|work=[[The Huffington Post]]|author=Gilber, Jason}}</ref>}}
She has also been a popular [[sex symbol]] since the ads started.<ref name=T4GCFiMTaPF/> After months of email support, Foulkes was included in the [[SI.com]] feature "Hot Clicks" on May 18, 2011.<ref name="si110518"/> During a rash of servicemen's online request of celebrities as escorts to military balls, Airman Adam Stelmack asked Foulkes to the Air Force Ball on [[Guam]], and she declined by posting a video.<ref name="kuam110801"/><ref name="vid110816"/>
She has also been a popular [[sex symbol]] since the ads started.<ref name=T4GCFiMTaPF/> After months of email support, Foulkes was included in the [[SI.com]] feature "Hot Clicks" on May 18, 2011.<ref name="si110518"/> During a rash of servicemen's online request of celebrities as escorts to military balls, Airman Adam Stelmack asked Foulkes to the Air Force Ball on [[Guam]], and she declined by posting a video.<ref name="kuam110801"/><ref name="vid110816"/>


In March 2013, Foulkes was described as "one of the most recognizable brand spokespeople" by ''[[Business Insider]]'' journalist Laura Stampler even after converting from a pink dress wardrobe to a bad girl/biker chick image.<ref>{{cite web|url=http://www.businessinsider.com/meet-carly-foulkes-the-t-mobile-girl-2013-3|title=Meet Carly Foulkes: T-Mobile's Girl in Pink Turned Biker Babe|access-date=April 2, 2013|date=March 3, 2013|work=[[Business Insider]]|author=Stampler, Laura}}</ref> Later that spring, when T-Mobile prepared for its April rollout of the [[iPhone 5]], it selected an advertising campaign without Foulkes, ending her two and a half-year tenure as spokesperson. Foulkes' last new commercial was posted to [[YouTube]] on February 25, 2013. The new ad campaign featured Cowboys.<ref name=CTDCFTBGIPFNA>{{cite web|url=http://www.businessinsider.com/new-t-mobile-campaign-ditches-carly-foulkes-the-companys-beloved-girl-in-pink-2013-3|title=CONFIRMED: T-Mobile Ditches Carly Foulkes, The Beloved 'Girl in Pink,' From New Ads|access-date=April 2, 2013|date=March 27, 2013|work=Business Insider| last= Edwards| first= Jim}}</ref> T-Mobile debuted its new ad campaign on March 26, 2013, without Foulkes.<ref name=CFTGLLSBF>{{cite web|url= http://www.huffingtonpost.com/2013/03/27/carly-foulkes-t-mobile-girl-fired_n_2964208.html|title=Carly Foulkes, 'T-Mobile Girl,' Looks Like She's Been Fired|access-date=April 2, 2013| date= March 27, 2013|work=[[Huffington Post]]|author=Gilbert, Jason}}</ref> The company has said that the 'T-Mobile Girl' character has been sidelined for now, but this is believed to be a permanent advertising change.<ref name= CTDCFTBGIPFNA/> An official T-Mobile statement said: "This campaign represents a new direction for the brand -- offering consumers a simple choice. As such, the current campaign will not feature the character of the T-Mobile Girl, but she is still a part of the company's brand family."<ref name=CFTGLLSBF/>
=== Television actress ===

In June 2011, Foulkes was cast as Retro Girl in the [[FX Network]]'s [[Powers (FX TV series)|television adaptation]] of [[Brian Michael Bendis]]' ''[[Powers (comics)|Powers]]'' comic series.<ref name="bf110624"/> Bendis describes Foulkes' role as that of the "[[Diana, Princess of Wales|Princess Di]] of the ''Powers'' world".<ref name="ptv110626"/> The first arc of the series revolves around detectives Christian Walker and Deena Pilgrim understanding the circumstances of the death of Retro Girl, whose first name is Janis, although her last name is not revealed.<ref name="db110626"/> Her case is the first one that the homicide duo attempts to investigate.<ref name="cc110627"/> Retro Girl will be prominent throughout the episodes since her face will appear onscreen in billboards and advertising.<ref name="co110719a"/>
In early July 2013, Foulkes returned to participate in T-Mobile press events.<ref>{{cite web| url=http://phandroid.com/2013/07/10/t-mobile-girl-carly-foulkes-is-back-and-in-lots-of-leather/|title=T-Mobile girl Carly Foulkes back after hiatus (and in lots of leather)|access-date=September 20, 2013|date=July 10, 2013| website= Phandroid.com|author=Chavez, Chris}}</ref> At the same time, she tweeted a six-second [[Vine (app)|Vine]] video hinting that she would be returning to the ad campaign.<ref>{{cite web|url=http://www.businessinsider.com/girl-in-pink-carly-foulkes-hints-she-may-return-to-rescue-t-mobile-from-sales-decline-2013-7|title=Girl-In-Pink Carly Foulkes Hints She May Return To Rescue T-Mobile From Sales Decline|access-date=September 20, 2013|date=July 9, 2013| work= Business Insider|author=Edwards, Jim}}</ref><ref>{{cite tweet| number=354693219390464001 | title= Stay tuned #tmobile #magenta #surprise https://vine.co/v/h7gYehEtrEF| user= FoulkesCarly |date=July 9, 2013|access-date=September 20, 2013| last= Foulkes| first= Carly}}</ref> In September, Foulkes appeared in a T-Mobile public service announcement regarding texting and driving.<ref>{{cite tweet| number= 380853819393196032|user= TmoNews| title= .@FoulkesCarly Carly is back on T-Mobile ya'll!|date=September 20, 2013| access-date=September 20, 2013}}</ref> On October 10, 2013, T-Mobile announced that they had signed a multi-year contract with [[Shakira]] as a corporate spokesperson. Foulkes would not be part of the campaign, but remained under contract with T-Mobile and vaguely remained in the future plans.<ref>{{cite web|url=http://www.geekwire.com/2013/tmobile-shakes-shakira-unveils-celebrity-collaborator/|title=T-Mobile shakes things up with Shakira, unveils new celebrity 'collaborator'|access-date=October 11, 2013|date=October 9, 2013|author=Frank, Blair Hanley|work=[[GeekWire]]}}</ref><ref>{{cite web|url=http://www.fiercewireless.com/story/t-mobile-hitches-brand-shakira-hopes-drawing-latino-market/2013-10-10|title=T-Mobile hitches brand to Shakira in hopes of drawing Latino market|access-date=October 11, 2013|date=October 10, 2013|author=Marek, Sue|work=[[FierceWIreless]]}}</ref>


==Personal life==
==Personal life==
Foulkes' parents are British, although she was raised in Toronto and attended [[Loretto Abbey Catholic Secondary School|Loretto Abbey]].<ref name="tw110503"/> Her mother is Pauline and her sisters are Kimmy and Angie.<ref>{{cite web|url=https://twitter.com/#!/FoulkesPauline/status/169436921553092608|title=@FoulkesPauline status|accessdate=2012-02-14|date=2012-02-14|publisher=[[Twitter]]|author=Foulkes, Pauline}}</ref> She spent summers in England while growing up. {{asof|2011|02}}, she has been in a two and a half year relationship with an actor named Tyler.<ref name=T4GCFiMTaPF/> She claims to be a video game junkie who plays on a [[PlayStation 3]]. She also describes herself as adept at [[skateboard]]ing. Despite the association with pink dresses due to the T-Mobile ad campaign, she claims not to wear pink in her personal wardrobe.<ref name=T4GCFiMTaPF/>
Foulkes's parents are British, although she was raised in Toronto and attended [[Loretto Abbey Catholic Secondary School|Loretto Abbey]].<ref name="tw110503"/> She has two sisters, Kimmy<ref>{{cite tweet| number= 82165630010269699 | user= FoulkesCarly |title= My other sis Kimmy. We always end up wearing the same thing. Always. #itsnotplanned http://yfrog.com/h2aafwbj| date= June 18, 2011| access-date=July 24, 2016}}</ref> and Angie.<ref>{{cite web| url= https://vine.co/v/hiq3F52nnZJ| last= Foulkes| first= Carly| website= Vine.co | title= My sister is really a mister |date=August 26, 2013 }}</ref> She spent summers in England while growing up.{{citation needed|date=August 2017}}


Foulkes is a video game junkie. She also describes herself as adept at [[skateboarding]]. Despite the association with pink dresses due to the T-Mobile ad campaign, Foulkes claims not to wear pink in her personal wardrobe, describing herself in high school as "a little punk-music kid" wearing black leather.<ref name=T4GCFiMTaPF/>
⚫
== References==

When asked about her status as an Internet [[sex symbol]], Foulkes said she does not classify herself as such: "I'm flattered, but it's funny."<ref name=T4GCFiMTaPF/>

⚫
==References==
{{reflist|30em|refs=
{{reflist|30em|refs=
<ref name="bf110624">{{cite web |url=http://www.buzzfocus.com/2011/06/24/bendis-oeming-powers-carly-foulkes-retro-girl/ |title=Bendis Announces Carly Foulkes Cast as Retro Girl in ‘Powers’ |first=Ernie |last=Estrella |work=buzzfocus.com |year=2011 |accessdate=June 26, 2011}}</ref>
<ref name="bh110502">{{cite news |url=http://bostonherald.com/business/media/view.bg?articleid=1334822&position=1 |title=T-Mobile ads still bashing merger partner AT&T |first=Jessica |last=Van Sack |work=[[Boston Herald]] |date=May 2, 2011 |access-date=July 19, 2011}}</ref>
<ref name="bh110502">{{cite news |url=http://bostonherald.com/business/media/view.bg?articleid=1334822&position=1 |title=T-Mobile ads still bashing merger partner AT&T |first=Jessica |last=Van Sack |work=[[Boston Herald]] |date=May 2, 2011 |accessdate=July 19, 2011}}</ref>
<ref name="cbs101105">{{cite news |url=http://www.bnet.com/blog/advertising-business/how-apple-turned-at-t-into-the-red-headed-stepchild-of-wireless/6482?tag=content;drawer-container |title=How Apple Turned AT&T into the Red-Headed Stepchild of Wireless |access-date=July 19, 2011 |date=November 5, 2010 |publisher=CBS Business Network |last=Edwards |first=Jim}}</ref>
<ref name="cbs101105">{{cite news |url=http://www.bnet.com/blog/advertising-business/how-apple-turned-at-t-into-the-red-headed-stepchild-of-wireless/6482?tag=content;drawer-container |title=How Apple Turned AT&T Into the Red-Headed Stepchild of Wireless |accessdate=July 19, 2011 |date=November 5, 2010 |publisher=CBS Business Network |last=Edwards |first=Jim}}</ref>
<ref name=CFFMD>{{cite web |url=http://www.fashionmodeldirectory.com/models/carly_foulkes/ |title=Carly Foulkes |access-date=July 19, 2011 |publisher=[[Fashion Model Directory]]}}</ref>
⚫
<ref name="creators">{{cite news|first1=Marilyn |last1=Beck |first2=Stacy Jenel |last2=Smith |url=http://www.creators.com/lifestylefeatures/fashion-and-entertainment/hollywood-exclusive/ask-stacy-week-of-march-26-2011.html |title=Ask Stacy - Week of March 26, 2011 |publisher=Creators.com |date=March 26, 2011 |access-date=April 21, 2011 |archive-url=https://web.archive.org/web/20110408055457/http://www.creators.com/lifestylefeatures/fashion-and-entertainment/hollywood-exclusive/ask-stacy-week-of-march-26-2011.html |archive-date=April 8, 2011 }}</ref>
<ref name=CFFMD>{{cite web |url=http://www.fashionmodeldirectory.com/models/carly_foulkes/ |title=Carly Foulkes |accessdate=July 19, 2011 |publisher=Fashion Model Directory}}</ref>
<ref name="dt101103c">{{cite news |url=http://www.dailytech.com/TMobile+Takes+ATT+and+iPhone+HeadOn+in+New+Ad/article20056.htm |title=T-Mobile Takes AT&T and iPhone Head-On in New Ad |access-date=July 19, 2011 |date=November 3, 2010 |publisher=DailyTech LLC |last=Kurlyandchik |first=Mark |archive-url=https://web.archive.org/web/20110708221848/http://www.dailytech.com/TMobile+Takes+ATT+and+iPhone+HeadOn+in+New+Ad/article20056.htm |archive-date=July 8, 2011 }}</ref>
⚫
<ref name="creators">{{cite news |first=Marilyn |last=Beck |first2=Stacy Jenel |last2=Smith |url=http://www.creators.com/lifestylefeatures/fashion-and-entertainment/hollywood-exclusive/ask-stacy-week-of-march-26-2011.html |title=Ask Stacy - Week of March 26, 2011 |publisher=Creators.com |date=March 26, 2011 |accessdate=April 21, 2011}}</ref>
<ref name="cc110627">{{cite news |url=http://www.comicscavern.com/news/2011/6/27/carly-foulkes-joins-powers.html |title=Carly Foulkes Joins 'Powers' |accessdate=July 19, 2011 |date=June 27, 2011 |work=Comics Cavern |last=Sager |first=Matt}}</ref>
<ref name="latimes">{{cite news |url=http://latimesblogs.latimes.com/alltherage/2010/11/who-made-t-mobile-mytouch-4g-girls-pink-and-white-dress.html |title=Burning Questions: Just who is T-Mobile's stylish new 4G girl, and who made that pink-and-white dress? |first=Adam |last=Tschorn |work=[[Los Angeles Times]] |date=November 16, 2010 |access-date=July 19, 2011}}</ref>
<ref name="co110719a">{{cite news |url=http://www.craveonline.com/tv/articles/170077-carly-foulkes-is-retro-girl-in-powers |title=Carly Foulkes Is Retro Girl In 'Powers' |accessdate=July 19, 2011 |date=June 26, 2011 |last=Marnell |first=Blair |publisher=Crave Online}}</ref>
<ref name="pc101103">{{cite news |url=http://www.pcworld.com/article/209667/tmobile_gets_tough_with_competitors_over_4g.html |title=T-Mobile Gets Tough With Competitors Over 4G |access-date=July 19, 2011 |date=November 3, 2010 |work=[[PC World (magazine)|PC World]] |last=Mello |first=John P. Jr. |archive-date=January 7, 2011 |archive-url=https://web.archive.org/web/20110107233947/http://www.pcworld.com/article/209667/tmobile_gets_tough_with_competitors_over_4g.html |url-status=dead }}</ref>
<ref name="si110518">{{cite news |url=http://sportsillustrated.cnn.com/2011/extramustard/hotclicks/05/18/carly-foulkes-dirk-nowitzki-scores-48-david-kah-implies-lottery-fixing/index.html |archive-url=https://web.archive.org/web/20110521135905/http://sportsillustrated.cnn.com/2011/extramustard/hotclicks/05/18/carly-foulkes-dirk-nowitzki-scores-48-david-kah-implies-lottery-fixing/index.html |url-status=dead |archive-date=May 21, 2011 |title=Hot Clicks |work=[[Sports Illustrated]] |last=Traina |first=Jimmy |access-date=July 18, 2011 |date=May 18, 2011}}</ref>
<ref name="db110626">{{cite news |url=http://www.dailyblam.com/news/2011/06/26/powers-tv-series-taps-t-mobile-model-cary-foulkes-for-role-of-retro-girl|title=POWERS TV Series Taps T-Mobile Model Carly Foulkes for Role of Retro Girl |accessdate=July 19, 2011 |date=June 26, 2011 |work=The Daily Blam |last=Filipponi |first=Pietro}}</ref>
<ref name="dt101103c">{{cite news |url=http://www.dailytech.com/TMobile+Takes+ATT+and+iPhone+HeadOn+in+New+Ad/article20056.htm |title=T-Mobile Takes AT&T and iPhone Head-On in New Ad |accessdate=July 19, 2011 |date=November 3, 2010 |publisher=DailyTech LLC |last=Kurlyandchik |first=Mark}}</ref>
<ref name="sutherland">{{cite web |url=http://www.sutherlandmodels.com/modelshow.asp?int_id=100415&category=100069 |title=Carly Foulkes |publisher=SutherlandModels.com |year=2011 |access-date=July 19, 2011 |archive-date=October 15, 2012 |archive-url=https://web.archive.org/web/20121015062547/http://www.sutherlandmodels.com/modelshow.asp?int_id=100415&category=100069 }}</ref>
<ref name="latimes">{{cite news |url=http://latimesblogs.latimes.com/alltherage/2010/11/who-made-t-mobile-mytouch-4g-girls-pink-and-white-dress.html |title=Burning Questions: Just who is T-Mobile's stylish new 4G girl, and who made that pink-and-white dress? |first=Adam |last=Tschorn |work=[[Los Angeles Times]] |date=November 16, 2010 |accessdate=July 19, 2011}}</ref>
<ref name="T4GCFiMTaPF">{{Cite web |url=http://www.mydaily.com/2011/02/15/t-mobile-4-g-girl-carly-foulkes-interview/ |title='T-Mobile 4G Girl' Carly Foulkes is More Than a Pretty Face |last=Sole-Smith |first=Virginia |date=February 15, 2011 |website=My Daily |archive-url=https://web.archive.org/web/20110221101346/http://www.mydaily.com/2011/02/15/t-mobile-4-g-girl-carly-foulkes-interview/ |archive-date=February 21, 2011 |access-date=July 18, 2011 }}</ref>
<ref name="tw110503">{{cite tweet |last=Foulkes |first=Carly |title= @cameron_macc I went to Loretto Abbey, in Toronto :) |user= FoulkesCarly |number= 65531616486887424 |date=May 3, 2011 |access-date=June 12, 2011}}</ref>
<ref name="pc101103">{{cite news |url=http://www.pcworld.com/article/209667/tmobile_gets_tough_with_competitors_over_4g.html |title=T-Mobile Gets Tough With Competitors Over 4G |accessdate=July 19, 2011 |date=November 3, 2010 |work=[[PC World (magazine)|PC World]] |last=Mello |first=John P., Jr.}}</ref>
<ref name="ptv110626">{{cite web |url=http://powerstv.com/953/who-is-retro-girl-powers-casts-carly-foulkes/ |title=Who Is Retro Girl? Powers Casts Carly Foulkes |accessdate=July 18, 2011 |date=June 26, 2011 |publisher=Powers TV |last=Byrne |first=Craig}}</ref>
<ref name="tm0110610">{{cite web |url=http://www.tmonews.com/2011/06/cricket-ramps-up-the-t-mobile-attack-marketing/ |title=Cricket Ramps Up The T-Mobile Attack Marketing |access-date=August 11, 2011 |date=June 10, 2011 |work=TmoNews |author=David}}</ref>
<ref name="si110518">{{cite news |url=http://sportsillustrated.cnn.com/2011/extramustard/hotclicks/05/18/carly-foulkes-dirk-nowitzki-scores-48-david-kah-implies-lottery-fixing/index.html |title=Hot Clicks |work=[[Sports Illustrated]] |last=Traina |first=Jimmy |accessdate=July 18, 2011 |date=May 18, 2011}}</ref>
<ref name="mb110610">{{cite web |url=http://www.mediabistro.com/agencyspy/cricket-takes-on-t-mobile-in-the-desert_b19481 |title=Cricket Takes on T-Mobile in the Desert |access-date=August 11, 2011 |date=June 10, 2011 |work=Agency Spy |publisher=[[Mediabistro.com]] |last=Marshall |first=Bob}}</ref>
⚫
<ref name="kuam110801">{{cite news |first=Leah |last=Eclavea |publisher=[[KUAM-TV|KUAM]] News |title=Guam airman asks T-Mobile Girl to Air Force Ball |url=http://www.kuam.com/story/15183286/2011/08/01/guam-airman-asks-t-mobile-girl-to-air-force-ball |date=August 1, 2011 |access-date=August 16, 2011}}</ref>
<ref name="sutherland">{{cite web |url=http://www.sutherlandmodels.com/modelshow.asp?int_id=100415&category=100069 |title=Carly Foulkes |publisher=SutherlandModels.com |year=2011 |accessdate=July 19, 2011}}</ref>
⚫
<ref name="vid110816">{{cite web|first=Carly |publisher=[[Twitvid]] |last=Foulkes |title=@eif_hearted Sorry I took so long: ) |url=http://www.twitvid.com/7YAOF |date=July 29, 2011 |access-date=August 16, 2011 |archive-url=https://web.archive.org/web/20111009085546/http://www.twitvid.com/7YAOF |archive-date=October 9, 2011 }}</ref>
<ref name=T4GCFiMTaPF>{{cite web |url=http://www.mydaily.com/2011/02/15/t-mobile-4-g-girl-carly-foulkes-interview/ |title='T-Mobile 4G Girl' Carly Foulkes is More Than a Pretty Face |accessdate=July 18, 2011 |date=February 15, 2011 |work=My Daily |last=Sole-Smith |first=Virginia}}</ref>
<ref name="tw110503">{{cite web |last=Foulkes |first=Carly |date=May 3, 2011 |accessdate=June 12, 2011 |publisher=Twitter |title=Status update |url=http://twitter.com/#!/FoulkesCarly/status/65531616486887424}}</ref>
<ref name=ICIMT>{{cite web |url=https://www.pcmag.com/article2/0,2817,2375338,00.asp#fbid=TxOdkqyjW6b |title=I, Carly: Interviewing "Miss T-Mobile" |access-date=October 3, 2011 |date=January 6, 2011 |work=[[PC Magazine]] |last=Segan |first=Sascha}}</ref>
<ref name="tm0110610">{{cite web |url=http://www.tmonews.com/2011/06/cricket-ramps-up-the-t-mobile-attack-marketing/ |title=Cricket Ramps Up The T-Mobile Attack Marketing |accessdate=August 11, 2011 |date=June 10, 2011 |work=TmoNews |author=David}}</ref>
<ref name="pcm110809">{{cite web |url=https://www.pcmag.com/article2/0,2817,2390656,00.asp |title=Virgin Mobile Mocks T-Mobile's 'Carly' Spokeswoman |access-date=August 11, 2011 |date=August 9, 2011 |work=[[PC Magazine]] |last=Yin |first=Sara}}</ref>
<ref name="mb110610">{{cite web |url=http://www.mediabistro.com/agencyspy/cricket-takes-on-t-mobile-in-the-desert_b19481 |title=Cricket Takes on T-Mobile in the Desert |accessdate=August 11, 2011 |date=June 10, 2011 |work=Agency Spy |publisher=[[Mediabistro.com]] |last=Marshall |first=Bob}}</ref>
<ref name="cnet110808">{{cite web |url=http://news.cnet.com/8301-1035_3-20089467-94/virgin-mobile-takes-on-t-mobile/ |title=Virgin Mobile takes on T-Mobile |access-date=August 11, 2011 |date=August 8, 2011 |publisher=[[CNET]] |last=Cheng |first=Roger}}</ref>
⚫
<ref name="kuam110801">{{cite news |first=Leah |last=Eclavea |publisher=[[KUAM-TV|KUAM]] News |title=Guam airman asks T-Mobile Girl to Air Force Ball |url=http://www.kuam.com/story/15183286/2011/08/01/guam-airman-asks-t-mobile-girl-to-air-force-ball |date=August 1, 2011 |accessdate=August 16, 2011}}</ref>
⚫
<ref name="vid110816">{{cite web |first=Carly |publisher=[[Twitvid]] |last=Foulkes |title=@eif_hearted Sorry I took so long : ) |url=http://www.twitvid.com/7YAOF |date=July 29, 2011 |accessdate=August 16, 2011}}</ref>
<ref name=ICIMT>{{cite web |url=http://www.pcmag.com/article2/0,2817,2375338,00.asp#fbid=TxOdkqyjW6b |title=I, Carly: Interviewing "Miss T-Mobile" |accessdate=October 3, 2011 |date=January 6, 2011 |work=[[PC Magazine]] |last=Segan |first=Sascha}}</ref>
<ref name="pcm110809">{{cite web |url=http://www.pcmag.com/article2/0,2817,2390656,00.asp |title=Virgin Mobile Mocks T-Mobile's 'Carly' Spokeswoman |accessdate=August 11, 2011 |date=August 9, 2011 |work=[[PC Magazine]] |last=Yin |first=Sara}}</ref>
<ref name="cnet110808">{{cite web |url=http://news.cnet.com/8301-1035_3-20089467-94/virgin-mobile-takes-on-t-mobile/ |title=Virgin Mobile takes on T-Mobile |accessdate=August 11, 2011 |date=August 8, 2011 |publisher=[[CNET]] |last=Cheng |first=Roger}}</ref>
}}
}}


== External links ==
== External links ==
*{{Twitter|FoulkesCarly}}
* {{Twitter}}
*{{IMDb name|4428119}}
* {{IMDb name|4428119}}
* {{Fashionmodel}}
*[http://www.fashionmodeldirectory.com/models/carly_foulkes/ Carly Foulkes] at the [[Fashion Model Directory]]
* [https://www.instagram.com/carlyfoulkes/ Instagram modelling page]

* [https://www.instagram.com/carlyfoulkesphotography Instagram photography site]
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{{Use mdy dates|date=July 2011}}


{{good article}}
{{good article}}


{{authority control}}
{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->

| NAME = Foulkes, Carly
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION = Model and television commercial actress
| DATE OF BIRTH = August 4, 1988
| PLACE OF BIRTH = [[Toronto]], [[Ontario]], [[Canada]]
| DATE OF DEATH =
| PLACE OF DEATH =
}}
{{DEFAULTSORT:Foulkes, Carly}}
{{DEFAULTSORT:Foulkes, Carly}}
[[Category:1988 births]]
[[Category:1988 births]]
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[[Category:Actresses from Toronto]]
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[[Category:Canadian expatriate actresses in the United States]]
⚫
[[Category:Female models from Ontario]]
⚫
[[Category:Canadian film actresses]]
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[[Category:Canadian television actresses]]
[[Category:Living people]]
[[Category:Living people]]
⚫
[[Category:Actors from Toronto]]
⚫
[[Category:Canadian expatriate actors in the United States]]
⚫
[[Category:Canadian female models]]
⚫
[[Category:Canadian film actors]]
⚫
[[Category:Canadian television actors]]

Latest revision as of 21:52, 7 September 2024

Carly Marie Foulkes
Born
Toronto, Ontario, Canada[2]
NationalityCanadian
Occupation(s)Model, television commercial actress
Modeling information
Height5 ft 9 in (1.75 m)[1]
Hair colorBrown
Eye colorBrown[1]
AgencyModelwerk, Sutherland Models

Carly Marie Foulkes is a Canadian model and actress who became known for appearing in a series of T-Mobile myTouch 4G television commercials, in which she often wore pink/magenta-and-white summer dresses. She continued as spokesperson in other T-Mobile ads in which she was depicted as a pink-and-black leather-clad biker girl. She served as the T-Mobile spokesperson primarily from fall 2010 until spring 2013, with occasional appearances since then.

Career

[edit]

Modeling

[edit]

In 2001, at age 13, Foulkes began modeling in the Toronto area. After high school, she moved to New York City to model for agents. Subsequently, she found modeling work in Singapore and Europe. After returning to New York to model, she began to pursue acting.[3]

Foulkes appeared on the April 2009 cover of Mexican Elle magazine and in advertisements for Rugby Ralph Lauren,[2] Abercrombie & Fitch, Macy's, and Tommy Hilfiger.[4] She is represented by Modelwerk and Sutherland Models.[5]

As of early 2011, a Los Angeles Times writer described her look as Anne Hathaway meets Kim Basinger, noting that she was still often confused with fellow Canadian Jessica Paré.[2]

T-Mobile television ads

[edit]

Foulkes became the T-Mobile 4G spokesperson in fall 2010, despite not using the usual American English pronunciation of "mobile" (MOH-b'l) in her summer 2009 audition, but rather pronouncing the word as rhyming with "smile", an accepted pronunciation more common in Canadian English.[6] Her advertising campaign was at first noted for similarities to the 2006–2010 Justin Long/John Hodgman "Get a Mac" ads. Foulkes derides the iPhone 4 and its exclusive provider at the time, AT&T, the same way the Apple Inc. derided Windows-based personal computers.[7][8] As a T-Mobile spokesperson, her most immediate predecessor was Catherine Zeta-Jones.[6] Her T-Mobile USA ads ran on major United States networks and multiple web sites.[9]

Although Foulkes was originally only expected to perform in two or three commercials, as of December 2011, she has produced a dozen commercials with more anticipated.[10]

Foulkes has been described as a "picture-perfect brunette".[11] Since becoming the T-Mobile girl, she is known for the pink summer dresses that she wears in most of the ads. She has been styled by Debra LeClair, a stylist at T-Mobile.[3] In August 2011, Sprint Nextel's Virgin Mobile prepaid service referred to T-Mobile and Foulkes with caricature ads featuring a brunette in a pink dress.[12][13] Two months earlier, Cricket Wireless used negative attack marketing against T-Mobile without referring to Foulkes.[14][15] Although dresses in the earlier commercials were frequently described as pink, more recent commercials are noted for the use of magenta dresses.[6][16] T-mobile has a color trademark for the color magenta[17] and markets itself using its corporate colors.[18][19]

One of her more notable commercials was a 2011 holiday season production. On November 30, 2011, T-mobile announced a surprise event at the Woodfield Mall.[20] On December 1, 2011, veteran Glee director Alfonso Gomez-Rejon directed about six surprise singing and dancing mall performances of "Home for the Holidays" by Foulkes and 100 Chicago-area women in magenta dresses. The performances were later edited into a music video with the hope that it would go viral.[21][22] The full video was posted on YouTube with a run time of 3:48, and it was presented in a 60-second national television commercial starting on December 12, 2011. The video was produced by Ridley and Tony Scott's RSA Films.[23] The musical director was Paul Mirkovich.[24]

On April 17, 2012,[25][26] T-Mobile launched a rebranded ad campaign that included broadcast and cable TV, Hulu, YouTube, and mobile, as well as print.[27] In the refreshed ad campaign Foulkes starred in a commercial, entitled "Alter Ego", in which she discards her usual pink dresses and high heels for a black-and-pink biker outfit and boots before embarking on a motorcycle ride.[28] The commercials are perceived as a departure from previous female-friendly Foulkes ads.[26][28] The commercial was planned to run until Fall 2012, when the complete relaunch of the T-Mobile ad campaign was to have been scheduled.[29] In announcing the ad to the media, T-Mobile said:

With this new ad, there is a distinctive departure from our existing campaign as Carly's magenta summer dresses are replaced by motorcycle leathers and a 1000 cc Ducati superbike, which symbolizes the speed and capabilities of our 4G network. Entitled 'Alter Ego', the ad is a metaphor for what T-Mobile is all about – challenging the status quo and taking bold steps in the marketplace as a challenger brand.[29]

She has also been a popular sex symbol since the ads started.[3] After months of email support, Foulkes was included in the SI.com feature "Hot Clicks" on May 18, 2011.[30] During a rash of servicemen's online request of celebrities as escorts to military balls, Airman Adam Stelmack asked Foulkes to the Air Force Ball on Guam, and she declined by posting a video.[31][32]

In March 2013, Foulkes was described as "one of the most recognizable brand spokespeople" by Business Insider journalist Laura Stampler even after converting from a pink dress wardrobe to a bad girl/biker chick image.[33] Later that spring, when T-Mobile prepared for its April rollout of the iPhone 5, it selected an advertising campaign without Foulkes, ending her two and a half-year tenure as spokesperson. Foulkes' last new commercial was posted to YouTube on February 25, 2013. The new ad campaign featured Cowboys.[34] T-Mobile debuted its new ad campaign on March 26, 2013, without Foulkes.[35] The company has said that the 'T-Mobile Girl' character has been sidelined for now, but this is believed to be a permanent advertising change.[34] An official T-Mobile statement said: "This campaign represents a new direction for the brand -- offering consumers a simple choice. As such, the current campaign will not feature the character of the T-Mobile Girl, but she is still a part of the company's brand family."[35]

In early July 2013, Foulkes returned to participate in T-Mobile press events.[36] At the same time, she tweeted a six-second Vine video hinting that she would be returning to the ad campaign.[37][38] In September, Foulkes appeared in a T-Mobile public service announcement regarding texting and driving.[39] On October 10, 2013, T-Mobile announced that they had signed a multi-year contract with Shakira as a corporate spokesperson. Foulkes would not be part of the campaign, but remained under contract with T-Mobile and vaguely remained in the future plans.[40][41]

Personal life

[edit]

Foulkes's parents are British, although she was raised in Toronto and attended Loretto Abbey.[42] She has two sisters, Kimmy[43] and Angie.[44] She spent summers in England while growing up.[citation needed]

Foulkes is a video game junkie. She also describes herself as adept at skateboarding. Despite the association with pink dresses due to the T-Mobile ad campaign, Foulkes claims not to wear pink in her personal wardrobe, describing herself in high school as "a little punk-music kid" wearing black leather.[3]

When asked about her status as an Internet sex symbol, Foulkes said she does not classify herself as such: "I'm flattered, but it's funny."[3]

References

[edit]
  1. ^ a b "Carly Foulkes". SutherlandModels.com. 2011. Archived from the original on October 15, 2012. Retrieved July 19, 2011.
  2. ^ a b c Tschorn, Adam (November 16, 2010). "Burning Questions: Just who is T-Mobile's stylish new 4G girl, and who made that pink-and-white dress?". Los Angeles Times. Retrieved July 19, 2011.
  3. ^ a b c d e Sole-Smith, Virginia (February 15, 2011). "'T-Mobile 4G Girl' Carly Foulkes is More Than a Pretty Face". My Daily. Archived from the original on February 21, 2011. Retrieved July 18, 2011.
  4. ^ Beck, Marilyn; Smith, Stacy Jenel (March 26, 2011). "Ask Stacy - Week of March 26, 2011". Creators.com. Archived from the original on April 8, 2011. Retrieved April 21, 2011.
  5. ^ "Carly Foulkes". Fashion Model Directory. Retrieved July 19, 2011.
  6. ^ a b c Segan, Sascha (January 6, 2011). "I, Carly: Interviewing "Miss T-Mobile"". PC Magazine. Retrieved October 3, 2011.
  7. ^ Edwards, Jim (November 5, 2010). "How Apple Turned AT&T into the Red-Headed Stepchild of Wireless". CBS Business Network. Retrieved July 19, 2011.
  8. ^ Kurlyandchik, Mark (November 3, 2010). "T-Mobile Takes AT&T and iPhone Head-On in New Ad". DailyTech LLC. Archived from the original on July 8, 2011. Retrieved July 19, 2011.
  9. ^ Mello, John P. Jr. (November 3, 2010). "T-Mobile Gets Tough With Competitors Over 4G". PC World. Archived from the original on January 7, 2011. Retrieved July 19, 2011.
  10. ^ Thompson, Elizabeth (December 8, 2011). "Pretty in Pink". Paper. Archived from the original on January 18, 2012. Retrieved December 9, 2011.
  11. ^ Van Sack, Jessica (May 2, 2011). "T-Mobile ads still bashing merger partner AT&T". Boston Herald. Retrieved July 19, 2011.
  12. ^ Yin, Sara (August 9, 2011). "Virgin Mobile Mocks T-Mobile's 'Carly' Spokeswoman". PC Magazine. Retrieved August 11, 2011.
  13. ^ Cheng, Roger (August 8, 2011). "Virgin Mobile takes on T-Mobile". CNET. Retrieved August 11, 2011.
  14. ^ David (June 10, 2011). "Cricket Ramps Up The T-Mobile Attack Marketing". TmoNews. Retrieved August 11, 2011.
  15. ^ Marshall, Bob (June 10, 2011). "Cricket Takes on T-Mobile in the Desert". Agency Spy. Mediabistro.com. Retrieved August 11, 2011.
  16. ^ "Video shows off new magenta dress chosen by T-Mobile fans for actress Carly Foulkes". Tech Mobile News. November 4, 2011. Archived from the original on December 6, 2011. Retrieved November 21, 2011.
  17. ^ Wilson, Mark (November 7, 2007). "T-Mobile Owns Magenta". Gizmodo. Retrieved November 20, 2011.
  18. ^ "It's T-Mobile's "Magenta Saturday" Sale, Are You Shopping?". TMoNews. November 19, 2011. Retrieved November 20, 2011.
  19. ^ "T-Mobile to Hold "Magenta Saturday" Sale With Smartphones and Tablets for as Little as $0--$49.99 Net Down: On 19 Nov., T-Mobile will help holiday shoppers escape the dark lines of Black Friday and help them step up to data and the smartphone revolution with minimal upfront cost". Market Watch. November 15, 2011. Retrieved November 20, 2011.
  20. ^ T-Mobile USA (November 30, 2011). "@TMobile status". Twitter. Retrieved December 10, 2011.
  21. ^ Bishop, Todd (December 7, 2011). "Video: T-Mobile stages holiday musical in middle of a mall". Geekwire. Retrieved December 10, 2011.
  22. ^ Baar, Aaron (December 8, 2011). "Magenta Meets New Directions For T-Mobile". Media Post News. Retrieved December 10, 2011.
  23. ^ McGlynn, Tim (December 9, 2011). "Schaumburg High School students in T-Mobile ad". Daily Herald. Retrieved December 10, 2011.
  24. ^ "T-Mobile's Home for the Holidays Surprise". CastTV. December 5, 2011. Retrieved December 10, 2011.
  25. ^ T-Mobile USA (April 17, 2012). "@TMobile status". Retrieved April 28, 2012.
  26. ^ a b Chang, Alexandra (April 18, 2012). "Why the 'T-Mobile Girl' Is Really Getting a Makeover – Reading Between the Lines". Wired. Retrieved April 28, 2012.
  27. ^ Patel, Kanur (April 16, 2012). "T-Mobile Talks Tough for Its Comeback, Vowing 'No More Mr. Nice Girl': Struggling Carrier Embarks on Big-Budget Rebrand, Makes Over Spokeswoman". Advertising Age. Retrieved April 28, 2012.
  28. ^ a b Alexander, Anila (April 18, 2012). "T-Mobile Girl Carly Ditches Pink Dresses For Sexy Leather Suit: Reasons for the Makeover [VIDEO]". International Business Times. Retrieved April 28, 2012.
  29. ^ a b Gilber, Jason (April 17, 2012). "Carly, T-Mobile Girl, Gets New Look: Leather Makeover Debuts in New Commercials (VIDEO)". The Huffington Post. Retrieved April 28, 2012.
  30. ^ Traina, Jimmy (May 18, 2011). "Hot Clicks". Sports Illustrated. Archived from the original on May 21, 2011. Retrieved July 18, 2011.
  31. ^ Eclavea, Leah (August 1, 2011). "Guam airman asks T-Mobile Girl to Air Force Ball". KUAM News. Retrieved August 16, 2011.
  32. ^ Foulkes, Carly (July 29, 2011). "@eif_hearted Sorry I took so long: )". Twitvid. Archived from the original on October 9, 2011. Retrieved August 16, 2011.
  33. ^ Stampler, Laura (March 3, 2013). "Meet Carly Foulkes: T-Mobile's Girl in Pink Turned Biker Babe". Business Insider. Retrieved April 2, 2013.
  34. ^ a b Edwards, Jim (March 27, 2013). "CONFIRMED: T-Mobile Ditches Carly Foulkes, The Beloved 'Girl in Pink,' From New Ads". Business Insider. Retrieved April 2, 2013.
  35. ^ a b Gilbert, Jason (March 27, 2013). "Carly Foulkes, 'T-Mobile Girl,' Looks Like She's Been Fired". Huffington Post. Retrieved April 2, 2013.
  36. ^ Chavez, Chris (July 10, 2013). "T-Mobile girl Carly Foulkes back after hiatus (and in lots of leather)". Phandroid.com. Retrieved September 20, 2013.
  37. ^ Edwards, Jim (July 9, 2013). "Girl-In-Pink Carly Foulkes Hints She May Return To Rescue T-Mobile From Sales Decline". Business Insider. Retrieved September 20, 2013.
  38. ^ Foulkes, Carly [@FoulkesCarly] (July 9, 2013). "Stay tuned #tmobile #magenta #surprise https://vine.co/v/h7gYehEtrEF" (Tweet). Retrieved September 20, 2013 – via Twitter.
  39. ^ @TmoNews (September 20, 2013). ".@FoulkesCarly Carly is back on T-Mobile ya'll!" (Tweet). Retrieved September 20, 2013 – via Twitter.
  40. ^ Frank, Blair Hanley (October 9, 2013). "T-Mobile shakes things up with Shakira, unveils new celebrity 'collaborator'". GeekWire. Retrieved October 11, 2013.
  41. ^ Marek, Sue (October 10, 2013). "T-Mobile hitches brand to Shakira in hopes of drawing Latino market". FierceWIreless. Retrieved October 11, 2013.
  42. ^ Foulkes, Carly [@FoulkesCarly] (May 3, 2011). "@cameron_macc I went to Loretto Abbey, in Toronto :)" (Tweet). Retrieved June 12, 2011 – via Twitter.
  43. ^ @FoulkesCarly (June 18, 2011). "My other sis Kimmy. We always end up wearing the same thing. Always. #itsnotplanned http://yfrog.com/h2aafwbj" (Tweet). Retrieved July 24, 2016 – via Twitter.
  44. ^ Foulkes, Carly (August 26, 2013). "My sister is really a mister". Vine.co.
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