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{{multiple issues|
{{AFC submission|||ts=20130404143731|u=2003:62:6E0B:6101:3615:9EFF:FE34:421C|ns=5}}<!--- Important, do not remove this line before article has been created. --->
{{no footnotes|date=July 2014}}
{{primary sources|date=July 2014}}
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{{Infobox company
| name = Primus AB
| logo =
| type =
| industry = Portable Cooking Devices
| fate =
| predecessor =
| successor =
| founded = {{Start date and age|1892}}
| founder = {{unbulletedlist|
* [[Frans Wilhelm Lindqvist]]
* Johan Viktor Svenson}}
| defunct =
| hq_location_city = [[Stockholm]]
| hq_location_country = [[Sweden]]
| area_served =
| key_people =
| products =
| owner = {{ubl|Silva Group {{smaller|(2023–present)}}}}
| num_employees =
| num_employees_year =
| parent =
| website = {{official website|http://www.primus.eu}}
}}
'''Primus AB''' is a manufacturer of portable cooking devices and outdoor stoves based in Stockholm, Sweden. On April 28, 2023, [[Fenix Outdoor]] International AG announced that it had sold Primus AB to [[Silva Group]].<ref>{{Cite web|url=https://www.fenixoutdoor.com/fenix-outdoor-news-2023-primus/|title=Fenix Outdoor has completed its sale of Primus to the Silva Group|work=Fenix Outdoor|access-date=2023-08-28|language=en-US}}</ref>


== '''Primus AB''' ==
== History ==
The firm was founded in 1892 by [[Frans Wilhelm Lindqvist]] and Johan Viktor Svenson.


They were the developers of its initial product, the [[Primus stove]], the first portable and soot-free [[kerosene]] stove. The first units were sold mainly to women who operated street market shops (stallholders) in Stockholm.
==== '''The Brand''' ====


⚫
Explorers then discovered the value in having a portable stove for their expeditions. For example, on [[Salomon August Andrée]]’s 1897 [[North Pole]] expedition, he cooked on a Primus. [[Roald Amundsen]] carried a [[Primus stove]] with him on his venture to the [[South Pole]] in 1911. And in 1953, [[Edmund Hillary|Sir Edmund Hillary]] and [[Tenzing Norgay]] relied on Primus stoves during their first ascent of [[Mount Everest]].
Primus is a Stockholm (Sweden) based manufacturer of portable cooking devices and stoves for expeditions, alpinism, climbing, trekking, camping and other outdoor activities. Founded in 1892 by [[http://en.wikipedia.org/wiki/Frans_Wilhelm_Lindqvist|Frans Wilhelm Lindqvist]] and Johan Viktor Svenson, the brand’s initial product, based on a patented technology, was the very first portable and soot free kerosene stove ever. Thus, Lindqvist and Svenson simply called the product and the brand “[[en.wikipedia.org/wiki/Primus_stove|Primus]]” (Latin for “the first”).
⚫
Today, Primus stoves and lanterns are sold in over 70 countries. The stoves are made in Primus' factory in [[Tartu]], Estonia.


⚫
== Ownership ==
==== '''Historical Milestones''' ====
⚫
Until 2023, Primus AB belonged to Fenix Outdoor International AG, a company listed on the stock exchange in Stockholm that owns the following brands: Brunton (USA), [[Fjällräven]] (Sweden), Hanwag (Germany), Tierra (Sweden), Royal Robin (USA) as well as the retail chains Naturkompaniet (Sweden), Partioaitta (Finland) and Globetrotter (Germany). However, the company was acquired by Grupo Silva in April 2023.


⚫
== Product range ==
⚫
The first stoves were sold mostly to women stallholders standing out in the freezing cold in Stockholm. Shortly after, several explorers discovered the potential of a portable stove for their expeditions: When [[http://en.wikipedia.org/wiki/Salomon_August_Andrée|Salomon August Andrée]] got on his way to the North Pole in 1897 with a hot air balloon, he cooked on a ‘Primus’. [[http://en.wikipedia.org/wiki/Roald_Amundsen|Roald Amundsen]] also carried a Primus stove with him when he reached the South Pole in 1911. And in the year 1953, [[Edmund_Hillary|Sir Edmund Hillary]] and [[Tenzing_Norgay|Tenzing Norgay]] relied on Primus stoves during their first ascent of the Mount Everest.
⚫
Primus offers products for cooking, heating and lighting, although the focus is still on stoves. They make LPG ([[liquified petroleum gas]]) stoves for [[backpacking (wilderness)|backpacking]] and [[camping]], multi-burner camping stoves to high-end multifuel expedition stoves. Primus also produces lanterns, vacuum bottles and accessories such as cutlery, cookware and other camping equipment.


⚫
One of the most successful stoves in the Primus range is the OmniFuel. When introduced in 2001, it was the first stove to burn LPG, [[white gas]], [[kerosene]], [[jet fuel]] and even [[Diesel fuel|diesel]]. It has received awards from specialist outdoor and mountaineering magazines.
Not really a milestone – naming a date for the start is nearly impossible – but still an important and also funny fact: in Russia Lindqvist’s and Svenson’s stoves made the dream of every innovator come true. Primus is the Russian word for an outdoor stove, no matter of which brand name. In Moscow, for example, you can buy a “Primus Primus”…


⚫
In 2007, Primus introduced its first Eta Power stoves. The Greek letter Eta stands for “efficiency” in physics. The Eta series consists of various cooking systems (burner, windshield, pots with heat exchanger) that increase fuel efficiency up to twice that of conventional stoves.
⚫
Today Primus stoves and lanterns are sold in over 70 countries all over world. The outdoor stoves are made in Primus own factory in Tartu, Estonia.


⚫
In 2012, Primus introduced the OmniLite stove, a lighter and more compact version of the OmniFuel, optimized for use with Eta Pots.
⚫
==== '''Ownership''' ====


⚫
== References ==
⚫
The Primus AB is owned by the Fenix Outdoor AB, which is on stock exchange in Stockholm. The Fenix Outdoor AB also owns the brands, Brunton (USA), Fällräven (Sweden), Hanwag (Germany), Tierra (Sweden) as well as the retail chains Naturkompaniet (Sweden) and Partioaitta (Finland).


⚫
{{Reflist}}
⚫
==== '''Product Range''' ====


== External links ==
⚫
Today, Primus offers a wide range of products for cooking, heating and lighting. The focus is still on stoves. The range reaches from LPG (liquid gas cartridges) stoves for backpacking and camping, multiple-burner-stoves for camping to high-end multifuel expedition stoves. To complete the basecamp kitchen Primus also produces lanterns, vacuum bottles and accessories like cutlery, cookware and basic camping equipment.
<!-- Moved URL into company infobox *{{official website|http://www.primus.eu}} -->
⚫
*[http://4-seasons.de/magazinartikel/dauerbrenner-die-primus-story Dauerbrenner: Die Primus-Story]


[[Category:Camping equipment manufacturers]]
⚫
One of the most successful stoves in the Primus range, both in sales and popularity, is the OmniFuel. The OmniFuel was introduced in 2001 and was the first stove in history to burn LPG, white gas, paraffin, kerosene, jet fuel, and even diesel. The OmniFuel is still selling well and considered to be one of the most reliable and best performing expedition stoves. It has received several awards from specialist outdoor and mountaineering magazines all around the world.
[[Category:Manufacturing companies based in Stockholm]]

[[Category:Swedish brands]]
⚫
In 2007, Primus introduced the first Eta Power stoves. The Greek letter Eta stands for “efficiency” in physics. Primus’ Eta-Series consists of various cooking systems (burner, wind-shield, pots with heat exchanger) that increase the efficiency rate up to twice as high compared to conventional stoves.
[[Category:2023 mergers and acquisitions]]

⚫
2012 Primus introduced the OmniLite stove, a lighter and more compact version of the OmniFuel, optimised for the use with Eta Pots.


⚫
== References ==
⚫
{{Reflist}}
⚫
*http://4-seasons.de/magazinartikel/dauerbrenner-die-primus-story
*http://www.primus.eu
*http://www.spiritburner.com
<!--Do not include any categories - these don't need to be added until the article is accepted; They will just get removed by a bot!-->

Latest revision as of 20:05, 15 April 2024

Primus AB
IndustryPortable Cooking Devices
Founded1892; 132 years ago (1892)
Founder
Headquarters
Stockholm
,
Sweden
Owner
  • Silva Group (2023–present)
WebsiteOfficial website

Primus AB is a manufacturer of portable cooking devices and outdoor stoves based in Stockholm, Sweden. On April 28, 2023, Fenix Outdoor International AG announced that it had sold Primus AB to Silva Group.[1]

History

[edit]

The firm was founded in 1892 by Frans Wilhelm Lindqvist and Johan Viktor Svenson.

They were the developers of its initial product, the Primus stove, the first portable and soot-free kerosene stove. The first units were sold mainly to women who operated street market shops (stallholders) in Stockholm.

Explorers then discovered the value in having a portable stove for their expeditions. For example, on Salomon August Andrée’s 1897 North Pole expedition, he cooked on a Primus. Roald Amundsen carried a Primus stove with him on his venture to the South Pole in 1911. And in 1953, Sir Edmund Hillary and Tenzing Norgay relied on Primus stoves during their first ascent of Mount Everest.

Today, Primus stoves and lanterns are sold in over 70 countries. The stoves are made in Primus' factory in Tartu, Estonia.

Ownership

[edit]

Until 2023, Primus AB belonged to Fenix Outdoor International AG, a company listed on the stock exchange in Stockholm that owns the following brands: Brunton (USA), Fjällräven (Sweden), Hanwag (Germany), Tierra (Sweden), Royal Robin (USA) as well as the retail chains Naturkompaniet (Sweden), Partioaitta (Finland) and Globetrotter (Germany). However, the company was acquired by Grupo Silva in April 2023.

Product range

[edit]

Primus offers products for cooking, heating and lighting, although the focus is still on stoves. They make LPG (liquified petroleum gas) stoves for backpacking and camping, multi-burner camping stoves to high-end multifuel expedition stoves. Primus also produces lanterns, vacuum bottles and accessories such as cutlery, cookware and other camping equipment.

One of the most successful stoves in the Primus range is the OmniFuel. When introduced in 2001, it was the first stove to burn LPG, white gas, kerosene, jet fuel and even diesel. It has received awards from specialist outdoor and mountaineering magazines.

In 2007, Primus introduced its first Eta Power stoves. The Greek letter Eta stands for “efficiency” in physics. The Eta series consists of various cooking systems (burner, windshield, pots with heat exchanger) that increase fuel efficiency up to twice that of conventional stoves.

In 2012, Primus introduced the OmniLite stove, a lighter and more compact version of the OmniFuel, optimized for use with Eta Pots.

References

[edit]
  1. ^ "Fenix Outdoor has completed its sale of Primus to the Silva Group". Fenix Outdoor. Retrieved 2023-08-28.
[edit]
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