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{{Use mdy dates|date=May 2014}}
{{Use dmy dates|date=July 2017}}
{{COI |date=November 2024}}
{{Infobox person
{{Infobox person
|name = Perry Haydn Taylor
| name = Perry Haydn Taylor
|image = Perry_Haydn_Taylor.jpg|thumb
| image = Perry_Haydn_Taylor.jpg
|imagesize = 250px
| image_size = 250px
|caption= Perry Haydn Taylor, in 2001
| caption = Haydn Taylor in 2001
|birth_date = {{birth date and age|1966|7|26}}
| birth_date = {{birth date and age|df=yes|1966|6|21}}
|death_date =
| death_date =
|death_place =
| death_place =
|occupation = Creative director, designer and entrepreneur
| occupation = Founder and Chief stoker of Big Fish
|years_active = 1966–present
| years_active = 1994–present
|spouse = Vik Haydn Taylor
| spouse = Vik Haydn Taylor
|children = 3 Daughters: [[Helvetica]] Haydn Taylor, Perpetua Haydn Taylor, Clarendon Haydn Taylor <ref name= sunday>{{cite web|author= Katrina Burrough |url= http://www.thesundaytimes.co.uk/sto/style/homes_and_gardens/Improve/article460107.ece |title=We're reverting to type |publisher= The Sunday Times |date=28 November 2010 | accessdate=2014-05-07}}</ref>
| children = 3 daughters: Chalkboard, Papyrus and Impact<ref name= sunday>{{cite web|author= Katrina Burrough |url= http://www.thesundaytimes.co.uk/sto/style/homes_and_gardens/Improve/article460107.ece |archive-url= https://web.archive.org/web/20140508030544/http://www.thesundaytimes.co.uk/sto/style/homes_and_gardens/Improve/article460107.ece |url-status= dead |archive-date= 8 May 2014 |title=We're reverting to type |publisher= The Sunday Times |date=28 November 2010 | accessdate=7 May 2014}}</ref>
|website = http://www.bigfish.co.uk| Company website
| website = http://www.bigfish.co.uk
}}
}}


'''Perry Haydn Taylor''', (born 1966) is an English creative director, designer and entrepreneur, who lives in [[Somerset]] and works in [[London]].<ref name= aboutme>{{cite web|author= Perry Haydn Taylor |url= http://about.me/perryhaydntaylor |title=Perry Haydn Taylor |publisher= About me | accessdate=2014-04-09}}</ref>
'''Perry Haydn Taylor''' (born 1966) is an English creative director{{huh|date=May 2024}}, designer and entrepreneur, who lives in [[Somerset]] and works in [[London]].<ref name= aboutme>{{cite web|author= Perry Haydn Taylor |url= http://about.me/perryhaydntaylor |title=Perry Haydn Taylor |publisher= About me | accessdate=9 April 2014}}{{Primary source inline|date=November 2024}}</ref> He is the founder of big fish a branding design and marketing consultancy.


==Career==
He has won multiple awards for his design and branding work.<ref name=BFaward>{{ cite web|author= big fish |url= http://www.bigfish.co.uk/what-we-do/awards-recognition| title= Awards & recognition| publisher= big fish |accessdate=2014-04-09}}</ref> He is the founder and creative director of big fish design, a brand, design and marketing consultancy. Founded in 1994,<ref name=aboutme/> their clients include [[Yeo Valley Organic]], Dorset Cereals, [[Sipsmith]],<ref name=clients>{{cite web| author= big fish |url=http://www.bigfish.co.uk/clients/| title= Clients| publisher= big fish | accessdate=2014-04-10}}</ref>
Haydn Taylor founded Big Fish in 1994,<ref name=aboutme/> and its clients have included British brands such as [[Yeo Valley Organic]], [[Dorset Cereals]], and [[Sipsmith]].<ref name=clients>{{cite web| author= Big Fish |url=http://www.bigfish.co.uk/clients/| title= Clients| publisher= Big Fish | accessdate=10 April 2014}}{{Primary source inline|date=November 2024}}</ref>
[[Harrods]], the [[BBC]] and [[Coca-Cola]].<ref name=Paper>{{cite web| author= The Fedrigoni group
|url=http://www.paperideas.it/paperzine/news/3559#.U0VJyUJdVNw| title= Perry Haydn Taylor| publisher= PAPER iDEAS | accessdate=2014-04-09}}</ref>


Perry Haydn Taylor co-owns Chesil Smokery and T.G Green and is consultant Creative Director for both [[Gü]] and [[Boden (clothing)]].<ref name=Link>{{cite web| author= Perry Haydn Taylor |url=https://www.linkedin.com/pub/perry-haydn-taylor/9/66/137| title= Perry Haydn Taylor | publisher= LinkedIn | accessdate=2014-04-09}}</ref> He is also a shareholder and advisor for [[Boden (clothing)]].<ref name=Link/> He has invested in and helped to start [[Biscuiteers]], [[Cornishware]], Katherine Hooker, Tom&Co, Chesil Smokery, Alma de Cuba, Grub Pies, Posh Paraphernalia, Mr. Bunbury, Swamis and The Groovy Love Foundation.<ref name=BFperry>{{ cite web|author= big fish |url=http://www.bigfish.co.uk/perry-haydn-taylor-founder-creative-director/| title= PERRY HAYDN TAYLOR | publisher= big fish |accessdate=2014-04-09}}</ref>
Haydn Taylor was consultant Creative Director for both [[Gü]] and Boden. He is also a shareholder and advisor for Boden.<ref name="Link">{{cite web |author=Perry Haydn Taylor |title=Perry Haydn Taylor |url=https://www.linkedin.com/pub/perry-haydn-taylor/9/66/137 |accessdate=9 April 2014 |publisher=LinkedIn}}{{Primary source inline|date=November 2024}}</ref> He has invested in and helped to start Sofa.com, [[Biscuiteers]], [[Cornishware]], The Coconut Collaborative, Katherine Hooker, Tom&Co, Chesil Smokery, Alma de Cuba, Tiba Tempeh, GrowUp Vertical Farms, Howdah Snacks and Pooky, a decorative lighting brand.<ref name=BFperry>{{ cite web|author= Big Fish |url=http://www.bigfish.co.uk/perry-haydn-taylor-founder-creative-director/| title= PERRY HAYDN TAYLOR | publisher= Big Fish |accessdate=9 April 2014}}{{Primary source inline|date=November 2024}}</ref> He has helped to launch [[Richard E. Grant]]'s perfume JACK.<ref>{{Cite web|url=http://www.richard-e-grant.com/archives/richard-e-grant-signature-scent/|title=Richard e. Grant: My Signature in Scent|date=27 March 2014}}{{Primary source inline|date=November 2024}}</ref>


He was part of the startup team for [[sofa.com]], branding and designing the website at big fish. He cites it as "the most challenging and most successful digital project I've ever worked on". <ref name=Good>{{cite web |author= Guest Edits |url= http://www.thegoodwebguide.co.uk/guest-editor/perry-haydn-taylor/16110| title= Perry Haydn Taylor | publisher= The Good Web Guide | date= 9 October 2013| accessdate=2014-04-09}}</ref>
He was part of the startup team for Sofa.com, branding and designing the website at big fish. He cites it as "the most challenging and most successful digital project I've ever worked on".<ref name=Good>{{cite news |author= Guest Edits |url= http://www.thegoodwebguide.co.uk/guest-editor/perry-haydn-taylor/16110| title= Perry Haydn Taylor | publisher= The Good Web Guide | date= 9 October 2013| accessdate=9 April 2014}}{{Dead link|date=November 2024}}</ref>


Between 1998 and 2003 [[Lauren Child]] worked for big fish, whilst creating her early works, and includes Perry Haydn Taylor in the dedications of her books. <ref name="LC">{{cite news|last=Bedell|first= Geraldine|title=Child at heart|url=http://www.theguardian.com/books/2009/jun/21/lauren-child-childrens-author-inverview|accessdate=7 May 2014|newspaper=The Guardian| date=21 June 2009}}</ref>
Between 1998 and 2003 [[Lauren Child]] worked for big fish whilst creating her early works, and includes Taylor in the dedications of her books.<ref name="LC">{{cite news|last=Bedell|first= Geraldine|title=Child at heart|url=https://www.theguardian.com/books/2009/jun/21/lauren-child-childrens-author-inverview|accessdate=7 May 2014|newspaper=The Guardian| date=21 June 2009}}</ref>


He has three daughters, each named after a different [[typeface]].<ref name=BFperry/>
He has three daughters, each named after a different [[typeface]]: [[Perpetua (typeface)|Perpetua]], [[Helvetica]] and [[Clarendon (typeface)|Clarendon]].<ref name=BFperry/>


⚫
== Awards and recognition ==


* [[Pentawards]]: [[Clipper Teas]]<ref name="BFaward">{{cite web |author=Big Fish |title=Awards & recognition |url=http://www.bigfish.co.uk/what-we-do/awards-recognition |accessdate=9 April 2014 |publisher=Big Fish}}{{Primary source inline|date=November 2024}}</ref>
⚫
== Awards and recognition==
⚫
* ''[[Design Week]]'' Award: [[Gü]]<ref name=BFaward/>
⚫
* ''[[Design Week]]'' commendation: [[Dorset Cereals]]<ref name=BFaward/>


⚫
In 2009, Haydn Taylor was a member of the jury for the [[Design and Art Direction]] (D&AD) design awards.<ref name="D&AD">{{cite web |author= |date=20 October 2008 |title=2009 D&AD design entry fee cut, juries announced |url=http://m.bizcommunity.com//Article.aspx?l=196&c=13&i=29477 |accessdate=14 May 2014 |publisher=Biz community}}</ref>
* Gold Design Effectiveness Award- Dorset Cereals
* Natural & Organic Award- Best New Packaging
* Dieline Award- branding and packaging Steve's Leaves
* [[Pentawards]]- [[clipper tea]]
⚫
* [[Design Week]] Award- [[Gü]]
⚫
* [[Design Week]] commendation- Dorset Cereals <ref name=BFaward/>

Three of his brands have appeared in [[Sunday Times Fast Track 100]].

⚫
In 2009, Perry Haydn Taylor was a member of the jury for the [[D&AD]] design awards. <ref name=D&AD>{{ cite web|author= Biz community |url=http://m.bizcommunity.com//Article.aspx?l=196&c=13&i=29477| title= 2009 D&AD design entry fee cut, juries announced | publisher= Biz community | date=20 October 2008 |accessdate=2014-05-14}}</ref>

== Sale of brands==
Perry Haydn Taylor has also helped to establish brands that have sold at the following prices

{| class="wikitable" style="text-align:left font-size:75%;margin-left: 6px;
|+Sale price
|-
!align="left"| [[Gü]]
|align="center"| £33m
|-
!align=" left "| Dorset Cereals
|align="center"| £47m
|-
!align=" left "| [[Clipper]]
|align="center"| £35m
|-
!align=" left "| [[Tyrrells (crisps)]]
|align="center"| £100m
|-
|style="font-size:smaller" colspan=2 align=left|source: <ref name=Good/>
|}


== References ==
== References ==
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{{Use British English|date=May 2014}}
{{Use British English|date=May 2014}}


{{Persondata
| NAME = Haydn Taylor, Perry
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION =
| DATE OF BIRTH = July 26, 1966
| PLACE OF BIRTH =
| DATE OF DEATH =
| PLACE OF DEATH =
}}
{{DEFAULTSORT:Haydn Taylor, Perry}}
{{DEFAULTSORT:Haydn Taylor, Perry}}
[[Category:1966 births]]
[[Category:1966 births]]

Latest revision as of 08:42, 22 December 2024

Perry Haydn Taylor
Haydn Taylor in 2001
Born (1966-06-21) 21 June 1966 (age 58)
Occupation(s)Founder and Chief stoker of Big Fish
Years active1994–present
SpouseVik Haydn Taylor
Children3 daughters: Chalkboard, Papyrus and Impact[1]
Websitehttp://www.bigfish.co.uk

Perry Haydn Taylor (born 1966) is an English creative director[clarification needed], designer and entrepreneur, who lives in Somerset and works in London.[2] He is the founder of big fish a branding design and marketing consultancy.

Career

[edit]

Haydn Taylor founded Big Fish in 1994,[2] and its clients have included British brands such as Yeo Valley Organic, Dorset Cereals, and Sipsmith.[3]

Haydn Taylor was consultant Creative Director for both Gü and Boden. He is also a shareholder and advisor for Boden.[4] He has invested in and helped to start Sofa.com, Biscuiteers, Cornishware, The Coconut Collaborative, Katherine Hooker, Tom&Co, Chesil Smokery, Alma de Cuba, Tiba Tempeh, GrowUp Vertical Farms, Howdah Snacks and Pooky, a decorative lighting brand.[5] He has helped to launch Richard E. Grant's perfume JACK.[6]

He was part of the startup team for Sofa.com, branding and designing the website at big fish. He cites it as "the most challenging and most successful digital project I've ever worked on".[7]

Between 1998 and 2003 Lauren Child worked for big fish whilst creating her early works, and includes Taylor in the dedications of her books.[8]

He has three daughters, each named after a different typeface: Perpetua, Helvetica and Clarendon.[5]

Awards and recognition

[edit]

In 2009, Haydn Taylor was a member of the jury for the Design and Art Direction (D&AD) design awards.[10]

References

[edit]
  1. ^ Katrina Burrough (28 November 2010). "We're reverting to type". The Sunday Times. Archived from the original on 8 May 2014. Retrieved 7 May 2014.
  2. ^ a b Perry Haydn Taylor. "Perry Haydn Taylor". About me. Retrieved 9 April 2014.[non-primary source needed]
  3. ^ Big Fish. "Clients". Big Fish. Retrieved 10 April 2014.[non-primary source needed]
  4. ^ a b Big Fish. "PERRY HAYDN TAYLOR". Big Fish. Retrieved 9 April 2014.[non-primary source needed]
  5. ^ "Richard e. Grant: My Signature in Scent". 27 March 2014.[non-primary source needed]
  6. ^ Guest Edits (9 October 2013). "Perry Haydn Taylor". The Good Web Guide. Retrieved 9 April 2014.[dead link‍]
  7. ^ Bedell, Geraldine (21 June 2009). "Child at heart". The Guardian. Retrieved 7 May 2014.
  8. ^ a b c Big Fish. "Awards & recognition". Big Fish. Retrieved 9 April 2014.[non-primary source needed]
  9. ^ "2009 D&AD design entry fee cut, juries announced". Biz community. 20 October 2008. Retrieved 14 May 2014.
[edit]

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