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{{Short description|Radio station in Metro Manila, Philippines}}
{{for|the defunct radio station with the same callsign that operated under the brand '''96.3 WRocK''' between 1988 and 2008|WRocK Online}}
{{For multi|the defunct radio station with the same callsign that operated under the brand '''96.3 WRocK''' between 1988 and 2008|WRocK Online|the Cebu station that currently uses the brand name '''96.3 WRocK'''|DYRK}}
{{Infobox Radio station | name = DWRK (96.3 Easy Rock)
{{Use mdy dates|date=December 2022}}
| image = [[File:Easy Rock Logo.jpg|200px]]
{{Use Philippine English|date=December 2022}}
| city = [[Pasay City]]
{{Infobox radio station
| area = [[Metro Manila]], surrounding areas
| branding = 96.3 Easy Rock
| name = Easy Rock Manila
| callsign = DWRK
| slogan = "Less Talk, Just the Rite Rock" (2008–2009)<BR>"Just the Rite Rock" (2009-present)
| logo = New modernized logo of 96.3 Easy Rock - Vectorized via InkScape.svg
| airdate = October 2008 (as 96.3 WRocK)<br>May 18, 2009 (as 96.3 Easy Rock)
| logo_size = 250px
| frequency = 96.3&nbsp;MHz
| logo_caption = 96.3 Easy Rock logo since November 2021
| format = [[Adult contemporary music|Soft Adult Contemporary]]
| power = 25,000 [[watt]]s
| city = [[Pasay]]
| area = [[Mega Manila]] and surrounding areas
| erp = 50,000 [[watt]]s
| branding = 96.3 Easy Rock
| class =
| airdate = 1972
| callsign_meaning = '''WR'''oc'''K''' (former branding)
| frequency = 96.3 [[MHz]] ([[HD Radio]]) ([[FM Stereo]])
| owner = [[Manila Broadcasting Company]]
| subchannels =
| licensee = ''[[Cebu Broadcasting Company]]''
| format = [[Adult contemporary music#Soft adult contemporary|Soft AC]]
| former_callsigns = DWBC-FM (1970s-1980)
| language = [[English language|English]]
| webcast = [http://eradioportal.com/index.php?p=2&aid=1&sid=150 96.3 Easy Rock live streaming on e-Radio Portal]
| licensing_authority = [[National Telecommunications Commission (Philippines)|NTC]]
| website = [http://www.easyrock.com.ph www.easyrock.com.ph]
| power = 25,000 [[watt]]s
| sister_stations = [[DZRH]], [[DZMB|90.7 Love Radio]], [[DWYS|Yes! FM 101.1]]
| erp = 75,000 [[watt]]s
| callsign_meaning = '''WR'''oc'''K''' (former branding)
| network = [[Easy Rock]]
| owner = [[MBC Media Group]]<ref name="NTCListOfStations-2011"/><ref name="NTCListOfStations-2016"/>
| former_callsigns = DWBC-FM (1972–1980)
| former_names = {{ubl|Real Radio (1980–1988)|WRocK (1988–2009)}}
| class = A/B/C
| website = [http://www.easyrock.com.ph Easy Rock]
| webcast = [http://www.easyrock.com.ph/listen-live/ Listen Live]
| sister_stations = [[DZRH-TV]], [[DZRH]], [[DZMB|90.7 Love Radio]], [[DWYS|101.1 Yes FM]]
| coordinates =
}}
}}


'''DWRK''' (96.3 [[FM broadcasting|FM]]), broadcasting as '''96.3 Easy Rock''', is a music [[FM broadcasting|FM]] [[radio station]] of [[Easy Rock Network]] owned by [[Cebu Broadcasting Company]] (an affiliate of [[Manila Broadcasting Company]]) in the [[Philippines]]. The station is currently broadcasting from Star City Complex, [[Pasay City]] and its transmitter is located atop the [[BSA Twin Towers]] in [[Mandaluyong City]], sharing the same site with [[DZMB|90.7 Love Radio]] & [[DWYS|101.1 Yes FM]]. The main format of the station is [[Soft Rock]] music.
'''DWRK''' (96.3 [[FM broadcasting|FM]]), broadcasting as '''96.3 Easy Rock''', is a [[radio station]] owned and operated by [[MBC Media Group]].<ref name="NTCListOfStations-2011">{{cite web|url=https://psa.gov.ph/sites/default/files/2011PY_Communications.pdf|title=2011 Philippine Yearbook (Page 18)}}</ref><ref name="NTCListOfStations-2016">{{cite web|title=NTC FM Stations via FOI website|url=http://storage.googleapis.com/request-attachments/AV4y9qh3QvqYRdiDILKyN9nVIEnGnFovM9uuKB8iRaRW7PRrO633PGaXjSEULkqvEmjorBtVejJ00OBQf6uq5cH0nMZNFTt12UrY/FM%20STATIONS_2019.pdf|website=foi.gov.ph|date=August 17, 2019}}</ref> It serves as the flagship station of [[Easy Rock Network]]. The station's studio is located at the First floor, MBC Building, [[Star City (amusement park)|Star City]], Vicente Sotto St., [[Cultural Center of the Philippines|CCP Complex]], [[Roxas Boulevard]], [[Pasay]], and its transmitter facilities are located at the [[BSA Twin Towers]], Bank Drive, [[Ortigas Center]], [[Mandaluyong]], sharing the same site with sister stations [[DZMB|90.7 Love Radio]] and [[DWYS|101.1 Yes! FM]].


==History==
==History==
===DWBC/RK 96 Real Radio===
===1980–1988: Real Radio===
ACWS-United Broadcasting Network established DWBC-FM in the mid 1970s, as a simulcast of 940 KHz. In 1980, RK 96 was launched (it also changed its callsign to DWRK). Headed by Mike Pedero (who established NU 107 in 1987), it played Adult Contemporary music, competing with 99.5 RT, Magic 89.9, 101.1 Kiss FM, and other AC stations before reformatting in 1988.
[[ACWS-United Broadcasting Network]] established the station in 1972 as a simulcast of [[DWBC-AM|940 kHz]]. On February 4, 1980, It became an originating station as '''RK96 Real Radio''' and changed its callsign to DWRK. Headed by Mike Pedero, it aired a Lite Rock format. Back then, its studios were located at the FEMS Tower 1 in [[San Andres, Manila|San Andres]], [[Manila]].


In 1986, Mike Pedero left the station after six years and transferred to [[DWJM|Citylite 88.3]] (now Jam 88.3). Al Torres is one of the notable DJs who worked with the station.
===96.3 WRocK===
The station underwent rebranding and reformat as '''96.3 WRocK''' with a Lite Rock format in 1988. The new format plays also love songs along with its lite rock songs. During the 1990s, it had a copyright infringement with [[103.5 K-Lite]] with its use of the stinger "it's the true light rock" and "light rock with a kick". They also owned Ultravision 25 (now [[Net 25]], owned by [[Eagle Broadcasting Corporation]]).


===1988–2009: WRocK===
During the 2000s until its acquisition by MBC, it hosted events and played music that inspired a generation up to October 26, 2008 when its DJ's aired the final edition of "Lite Rock Favorites of the Week" with DJs Cherry and Dylan Thomas.<ref>[http://pakshet101.wordpress.com/2008/11/02/goodbye-963-wrock-thanks-for-the-memories/]</ref>
On October 15, 1988, the station rebranded as '''96.3 WRocK''' and switched to a Soft AC format, adding love songs to its lite rock playlist. During the 1990s, it had a [[copyright infringement]] with [[DWKX|103.5 K-Lite]] with its use of the stinger "it's the true light rock" and "light rock with a kick".<ref>{{cite web|url=https://news.google.com/newspapers?id=SJMmAAAAIBAJ&sjid=MAsEAAAAIBAJ&pg=3649%2C2519886|title=WRocK's 4th Anniversary|pages=14|date=October 15, 1992|newspaper=[[Manila Standard]]|publisher=Philippine Manila Standard Publishing|accessdate=January 17, 2023|via=Google News}}</ref> During the 2000s, it began hosting events headlined by DJs Cherry Bayle (now with [[DWFM|Radyo5]]) and Dylan Thomas.<ref>[http://pakshet101.wordpress.com/2008/11/02/goodbye-963-wrock-thanks-for-the-memories/ Goodbye, 96.3 WRocK. Thanks for the Memories]</ref><ref>[http://kulang-sa-tulog.blogspot.com/2008/03/fm-radios-963-wrock-heart-of-lite-rock.html FM Radio’s “96.3 WRock the Heart of Lite Rock”]</ref>


On October 6, 2008, it has been announced that the Elizalde Group of Companies' Manila Broadcasting Company has purchased WRocK from the Hodreal's ACWS-UBN, for PhP229.6 million. Except for the acquisition price, further terms were not disclosed. However, radio guidelines dictate that an entity could declare no more than one station under its direct ownership; hence as MBC is the declared owner of 90.7 Love Radio, it could not be the declared owner of 96.3. As such, the frequency was assigned to MBC affiliate Cebu Broadcasting Company.<ref>[http://www.manilatimes.net/national/2008/oct/07/yehey/business/20081007bus12.html Elizaldes’ Manila Broadcasting acquires 96.3 Wrock]</ref>
On October 6, 2008, the [[Manila Broadcasting Company]] acquired the station from ACWS-UBN for {{Philippine peso|229.6 million|link=yes}}. Except for the acquisition price, further terms were not disclosed.<ref>[http://www.manilatimes.net/national/2008/oct/07/yehey/business/20081007bus12.html Elizaldes’ Manila Broadcasting acquires 96.3 Wrock] {{webarchive|url=https://web.archive.org/web/20081009181730/http://www.manilatimes.net/national/2008/oct/07/yehey/business/20081007bus12.html |date=October 9, 2008 }}</ref>


===96.3 Easy Rock===
===2009–present: Easy Rock===
On October 26, 2008, WRocK signed off permanently on its frequency, but revived as an [[WRocK Online|online station]]. After that, MBC scrapped all programs associated with WRocK, and even ACWS-UBN. The new "WRocK" played automated music and some liners from its new DJs. MBC tried its best to maintain DWRK's upscale and niche-market on-air identity and programming format as 96.3 WRocK from October 2008 to May 17, 2009, unlike many other stations which reformatted after being sold. On December 2008, its studios moved to the Star City Complex, Pasay next to its new sister stations.
On October 26, 2008, the original WRocK transferred its operations [[WRocK Online|online]]. Despite the move, MBC opted to retain the branding for the meantime. This was MBC's first venture into class upscale market. In December 2008, after a few weeks of automation, the station introduced a new set of DJs.


On May 18, 2009, DWRK rebranded as '''96.3 Easy Rock''', ending 20 years of broadcasting under the WRocK brand to reflect the change. This was MBC's first venture into class A,B & C market. Furthermore, on June 2012, Easy Rock made a lot of changes on its playlist, to make it quite similar to [[DZMB|Love Radio]]'s playlist.
On May 18, 2009, DWRK rebranded as '''Easy Rock''', ending almost 21 years of broadcasting under the WRocK brand to reflect the change. Most of its programming was similar to the one of WRock.<ref name="EasyRock">{{Cite web |url=http://www.mbcsales.com.ph/content/view/25/1/ |title=The Birth of the Easy Rock network |access-date=July 30, 2009 |archive-date=December 21, 2012 |archive-url=https://archive.today/20121221071409/http://www.mbcsales.com.ph/content/view/25/1/ |url-status=dead }}</ref><ref>[https://manilastandard.net/mobile/article/132396 Is she the one?]</ref>


On October 2, 2019, the main studios of 96.3 Easy Rock at the MBC Building, [[Cultural Center of the Philippines Complex|CCP Complex]] in [[Pasay]], along with its sister MBC Manila radio stations, were affected by a [[Star City fire|major fire]] that originated in the nearby [[Star City (amusement park)|Star City theme park]]. In interim, Easy Rock broadcast from its backup studio in [[BSA Twin Towers]] in [[Mandaluyong]], where its transmitter is located.<ref>[https://www.gmanetwork.com/news/news/metro/710107/fire-hits-part-of-star-city/story Fire hits Star City compound]</ref>
==DJs==
===Current===
*Samantha
*Chloe
*Justin Taylor
*Kim


On November 15, 2021, after a two-year hiatus, the MBC stations returned to the newly renovated MBC Building inside the Star City complex, which was still under rehabilitation and reconstruction. At the same day, MBC relaunched its new corporate slogan, ''Sama-Sama Tayo, Pilipino!'' (lit. ''We are all together, Filipinos!'') along with the new logos of all MBC radio stations.<ref>{{cite news |url=https://dzrh.com.ph/post/mbc-jumsptarts-re-branding-campaign-with-new-station-logos |title=MBC jumsptarts re-branding campaign with new station logos |publisher=DZRH |date=November 15, 2021 |access-date=November 15, 2021}}</ref>
===Previous===
*Paul Phoenix (from [[DWRX|Monster Radio RX 93.1]] & [[DWKX|103.5 K-Lite]])
*Andre Jordan (now with [[Tag 91.1]])
*Denise ✝


==Programs==
==Theme music==
From 1988 until May 17, 2009, the jingles were resings from [[KQBT|K-Lite 93.7]]'s jingle package from Century 21 Programming (now [[TM Studios]]). It also had versions recorded by various local artists, including [[Sharon Cuneta]], [[Regine Velasquez]], [[Martin Nievera]], [[The Company (vocal group)|The CompanY]], [[Kuh Ledesma]], [[Lea Salonga]], [[Bituin Escalante]], [[Christian Bautista]], [[Jose Mari Chan]], [[South Border (band)|South Border]], [[Nina Girado|Nina]] etc. as part of its "Why does this singer have lite rock on his/her radio?" campaign.<ref>{{cite web | url=https://www.pinoyexchange.com/discussion/333994/radio-memories/p40 | title=Radio memories... - Page 40 — Music and Radio }}</ref> Since 2010, it has been exclusively heard on the surviving WRocK station, [[DYRK]] in Cebu.
*Remember Someone Today (Mon, 12 MN to 6 PM)
*Remember Someone Tonight (Mon, 6 PM to 12 MN)
*All Day Easy (Tue to Thu and Sat, 6 AM to 6 PM)
*Lite All Nite (Tue to Thu and Sat, 12 MN to 6 AM and 6 PM to 12 MN)
*Friday Classics (Fridays, all-day)
*Sunday Difference (Sundays, all-day) (automated music)


On May 18, 2009, along with the rebrand, it used the ''Delilah'' jingle package from ReelWorld, since it ironically has the same tune as that of K-Lite's.<ref>[https://radioonlinenow.com/2009/05/27/96-3-easy-rock-gets-jingles-from-reelworld/ 96.3 Easy Rock Gets Jingles from ReelWorld]</ref> Acapella versions of their jingles were used during their Monday program ''Remember Someone Today'' from October 2012 to February 2020.
===Segments===
*Hot Lites
*Pop-up Tunes
*Celebrity 360
*Soundtrack
*Newscast
*TUTS
*Chloe's Inbox
*Samsimi Question of the Day


On December 3, 2021, a few weeks after relaunching its logo, its jingle package was also revamped after 12 years, this time using the Easy Radio jingle package from ReelWorld while keeping the iconic melody of the station. ReelWorld also produced jingles for its sister stations Love Radio and Yes FM.
==Easy Rock stations==
{{main|Easy Rock Network}}


==HD Radio operations==
Easy Rock is also broadcast to 7 provincial stations in the Philippines.<ref name="EasyRock">[http://www.mbcsales.com.ph/content/view/25/1/ The Birth of the Easy Rock network], [[Manila Broadcasting Company]], retrieved 30 July 2009</ref>
<!-- PLEASE DO NOT REMOVE INFORMATION BEYOND THIS AREA.-->
==Slogans==
At present, 96.3 Easy Rock is also heard via digital [[HD Radio]] via the HD1 channel. The HD2 channel carries the simulcast of [[Radyo Natin Nationwide]], a [[community radio|hometown]]-formatted national radio station owned by MBC affiliate Radyo Natin Network. The HD3 channel carries a simulcast of sister AM station [[DZRH]].
{| class="wikitable"
|-
! Branding
! Slogan
! Years Active
|-
|96.3 WRocK
|The Heart of Lite Rock
|October 15, 1988-March 2008
|-
|96.3 WRocK
|It's the True Light Rock
|1992-1998
|-
|96.3 WRocK
|Light Rock with a Kick
|1992-1998
|-
|96.3 WRocK
|Less talk, more lite rock
|April 2008-October 2008
|-
|96.3 WRocK
|Less talk, just the rite rock
|October 2008-May 17, 2009
|-
|96.3 Easy Rock
|Just the Rite Rock
|May 18, 2009-present
|-
|96.3 Easy Rock
|Remember Someone Today
|May 18, 2009-present
|-
|96.3 Easy Rock
|The #1 At-work radio station
|2012-present
|-
|}
==See also==
*[[Manila Broadcasting Company]] - Parent Company of Cebu Broadcasting Company.


==References==
==References==
Line 120: Line 69:


==External links==
==External links==
*{{official website|http://www.easyrock.com.ph/}}
*{{Official website|http://www.easyrock.com.ph/}}
*{{Facebook|easyrockmanila|96.3 Easy Rock}}
*{{Twitter|easyrockmanila|96.3 Easy Rock}}


{{Manila Broadcasting Company}}
{{Manila Broadcasting Company}}
{{Metro Manila Radio}}
{{Metro Manila Radio}}


[[Category:Soft adult contemporary radio stations in the Philippines]]
[[Category:Easy Rock Network stations]]
[[Category:Radio stations in Metro Manila]]
[[Category:Radio stations established in 1972]]
[[Category:1972 establishments in the Philippines]]
[[Category:2008 mergers and acquisitions]]
{{coord missing|Metro Manila}}
{{coord missing|Metro Manila}}

[[Category:Adult contemporary radio stations in the Philippines]]
[[Category:Manila Broadcasting Company]]
[[Category:Radio stations in Metro Manila]]
[[Category:Radio stations established in 2008]]

Latest revision as of 14:36, 7 December 2024

For the defunct radio station with the same callsign that operated under the brand 96.3 WRocK between 1988 and 2008, see WRocK Online. For the Cebu station that currently uses the brand name 96.3 WRocK, see DYRK.

Easy Rock Manila (DWRK)
96.3 Easy Rock logo since November 2021
Broadcast areaMega Manila and surrounding areas
Frequency96.3 MHz (HD Radio) (FM Stereo)
Branding96.3 Easy Rock
Programming
Language(s)English
FormatSoft AC
NetworkEasy Rock
Ownership
OwnerMBC Media Group[1][2]
DZRH-TV, DZRH, 90.7 Love Radio, 101.1 Yes FM
History
First air date
1972
Former call signs
DWBC-FM (1972–1980)
Former names
  • Real Radio (1980–1988)
  • WRocK (1988–2009)
Call sign meaning
WRocK (former branding)
Technical information
Licensing authority
NTC
ClassA/B/C
Power25,000 watts
ERP75,000 watts
Links
WebcastListen Live
WebsiteEasy Rock

DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a radio station owned and operated by MBC Media Group.[1][2] It serves as the flagship station of Easy Rock Network. The station's studio is located at the First floor, MBC Building, Star City, Vicente Sotto St., CCP Complex, Roxas Boulevard, Pasay, and its transmitter facilities are located at the BSA Twin Towers, Bank Drive, Ortigas Center, Mandaluyong, sharing the same site with sister stations 90.7 Love Radio and 101.1 Yes! FM.

History

[edit]

1980–1988: Real Radio

[edit]

ACWS-United Broadcasting Network established the station in 1972 as a simulcast of 940 kHz. On February 4, 1980, It became an originating station as RK96 Real Radio and changed its callsign to DWRK. Headed by Mike Pedero, it aired a Lite Rock format. Back then, its studios were located at the FEMS Tower 1 in San Andres, Manila.

In 1986, Mike Pedero left the station after six years and transferred to Citylite 88.3 (now Jam 88.3). Al Torres is one of the notable DJs who worked with the station.

1988–2009: WRocK

[edit]

On October 15, 1988, the station rebranded as 96.3 WRocK and switched to a Soft AC format, adding love songs to its lite rock playlist. During the 1990s, it had a copyright infringement with 103.5 K-Lite with its use of the stinger "it's the true light rock" and "light rock with a kick".[3] During the 2000s, it began hosting events headlined by DJs Cherry Bayle (now with Radyo5) and Dylan Thomas.[4][5]

On October 6, 2008, the Manila Broadcasting Company acquired the station from ACWS-UBN for ₱229.6 million. Except for the acquisition price, further terms were not disclosed.[6]

2009–present: Easy Rock

[edit]

On October 26, 2008, the original WRocK transferred its operations online. Despite the move, MBC opted to retain the branding for the meantime. This was MBC's first venture into class upscale market. In December 2008, after a few weeks of automation, the station introduced a new set of DJs.

On May 18, 2009, DWRK rebranded as Easy Rock, ending almost 21 years of broadcasting under the WRocK brand to reflect the change. Most of its programming was similar to the one of WRock.[7][8]

On October 2, 2019, the main studios of 96.3 Easy Rock at the MBC Building, CCP Complex in Pasay, along with its sister MBC Manila radio stations, were affected by a major fire that originated in the nearby Star City theme park. In interim, Easy Rock broadcast from its backup studio in BSA Twin Towers in Mandaluyong, where its transmitter is located.[9]

On November 15, 2021, after a two-year hiatus, the MBC stations returned to the newly renovated MBC Building inside the Star City complex, which was still under rehabilitation and reconstruction. At the same day, MBC relaunched its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. We are all together, Filipinos!) along with the new logos of all MBC radio stations.[10]

Theme music

[edit]

From 1988 until May 17, 2009, the jingles were resings from K-Lite 93.7's jingle package from Century 21 Programming (now TM Studios). It also had versions recorded by various local artists, including Sharon Cuneta, Regine Velasquez, Martin Nievera, The CompanY, Kuh Ledesma, Lea Salonga, Bituin Escalante, Christian Bautista, Jose Mari Chan, South Border, Nina etc. as part of its "Why does this singer have lite rock on his/her radio?" campaign.[11] Since 2010, it has been exclusively heard on the surviving WRocK station, DYRK in Cebu.

On May 18, 2009, along with the rebrand, it used the Delilah jingle package from ReelWorld, since it ironically has the same tune as that of K-Lite's.[12] Acapella versions of their jingles were used during their Monday program Remember Someone Today from October 2012 to February 2020.

On December 3, 2021, a few weeks after relaunching its logo, its jingle package was also revamped after 12 years, this time using the Easy Radio jingle package from ReelWorld while keeping the iconic melody of the station. ReelWorld also produced jingles for its sister stations Love Radio and Yes FM.

HD Radio operations

[edit]

At present, 96.3 Easy Rock is also heard via digital HD Radio via the HD1 channel. The HD2 channel carries the simulcast of Radyo Natin Nationwide, a hometown-formatted national radio station owned by MBC affiliate Radyo Natin Network. The HD3 channel carries a simulcast of sister AM station DZRH.

References

[edit]
  1. ^ a b "2011 Philippine Yearbook (Page 18)" (PDF).
  2. ^ a b "NTC FM Stations via FOI website" (PDF). foi.gov.ph. August 17, 2019.
  3. ^ "WRocK's 4th Anniversary". Manila Standard. Philippine Manila Standard Publishing. October 15, 1992. p. 14. Retrieved January 17, 2023 – via Google News.
  4. ^ Goodbye, 96.3 WRocK. Thanks for the Memories
  5. ^ FM Radio’s “96.3 WRock the Heart of Lite Rock”
  6. ^ Elizaldes’ Manila Broadcasting acquires 96.3 Wrock Archived October 9, 2008, at the Wayback Machine
  7. ^ "The Birth of the Easy Rock network". Archived from the original on December 21, 2012. Retrieved July 30, 2009.
  8. ^ Is she the one?
  9. ^ Fire hits Star City compound
  10. ^ "MBC jumsptarts re-branding campaign with new station logos". DZRH. November 15, 2021. Retrieved November 15, 2021.
  11. ^ "Radio memories... - Page 40 — Music and Radio".
  12. ^ 96.3 Easy Rock Gets Jingles from ReelWorld
[edit]

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