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{{Short description|Defunct free-to-air television channel in the Philippines}}
{{refimprove|date=December 2012}}
{{more citations needed|date=December 2012}}
{{Infobox Network |
{{Use mdy dates|date=October 2022}}
⚫
| network_name = ''Studio 23''
{{Use Philippine English|date=October 2022}}
⚫
| network_logo = [[Image:Studio 23 2012 logo.png|200px]]
{{Infobox broadcasting network
⚫
| country = [[Philippines]]
⚫
| network_name = Studio 23
⚫
| network_type = [[Terrestrial television|Broadcast]] [[UHF]] [[television network]]
⚫
| network_logo = File:Studio 23 2012 logo.png
⚫
| available = Defunct
| logo_size = 200px
⚫
| owner = AMCARA Broadcasting Network (1996–2010)<br>[[ABS-CBN Corporation]] (1998–2014)
⚫
| country = Philippines
⚫
| key_people = Vince Rodriguez (Head)
⚫
| network_type = [[Terrestrial television|Broadcast]] [[UHF]] [[television network]]
| slogan = IbaKabarkada!
⚫
| available = Defunct
⚫
| language = [[Filipino language|Filipino]] (main)<br>[[English language|English]] (secondary)
| launch_date = October 12, 1996
| founded = {{Start date |1996|10|12}}
⚫
| owner = [[AMCARA Broadcasting Network]] (1996–2009)<br />[[ABS-CBN Corporation]] (2009–2014)
⚫
| dissolved = January 16, 2014
⚫
| key_people = Vince Rodriguez (Head)
⚫
| past_names = DWAC-TV, CBS, AMCARA, Studio 23, EEC-23
⚫
| language = Filipino (main)<br />English (secondary)
⚫
| replaced_by = [[ABS-CBN Sports and Action|ABS-CBN Sports+Action]]
| launch_date = {{Start date |1996|10|12}}
| website = [http://www.studio23.tv Studio23.tv]
⚫
| dissolved = {{end date |2014|01|17}}
⚫
| past_names = DWAC-TV<br>AMCARA<br>EEC-23 (1992–1996)
| picture format = [[480i]] ([[SDTV]])
⚫
| replaced_by = [[ABS-CBN Sports and Action|S+A]] (later [[Aliw Channel 23]])
| website = https://web.archive.org/web/20131031132840/www.studio23.tv
}}
}}
'''Studio 23''' (officially '''Studio 23, Inc.''' and previously '''[[AMCARA Broadcasting Network]]''') was a [[Philippines|Filipino]] [[television network]] owned by the [[ABS-CBN Corporation]]. The network is named for its flagship station in [[Metro Manila]], [[DWAC-TV]], which is carried on UHF channel 23. The network is a sister network of the main channel, [[ABS-CBN]], airing programming aimed towards young adults, such as [[North American]] imports and other English-language programming, and original [[Filipino culture|Filipino]] programming aimed at the demographic as well, such as supplemental programming for ABS-CBN programs. This station studios are located at 3/F ABS-CBN Broadcast Center, Sgt. Esguerra Ave., Mother Ignacia St., [[Diliman]], [[Quezon City]].
'''Studio 23''' (officially '''Studio 23, Inc.''' and stylized in all uppercase as '''STUDIO 23''') was a [[Philippines|Filipino]] [[television network]] owned by [[ABS-CBN Corporation]]. The network was named for its flagship station in [[Metro Manila]], [[DWAC-TV]] and carried on UHF channel 23. The network was a sister network of the main channel, [[ABS-CBN]], airing programming aimed towards young adults, such as [[North American]] imports and other English-language programming, and original [[Tagalog language|Tagalog]] programming aimed at the demographic as well, such as supplemental programming for ABS-CBN programs. This station studios were located at 3/F [[ABS-CBN Broadcasting Center]], Sgt. Esguerra Ave., Mother Ignacia St., [[Diliman]], [[Quezon City]].


==History==
==History==
[[Image:Studio 23 logo.svg|thumb|left|100px|The 6th Studio 23 logo used from August 1, 2010 to July 13, 2012]]
[[File:Studio 23 logo.svg|thumb|left|100px|The 6th Studio 23 logo used from August 1, 2010, to July 13, 2012.]]


At a planning session during the mid-1990s, ABS-CBN staff members were plotting out plans for a new UHF channel offering a more "upscale" alternative to the main ABS-CBN. This channel, was Studio 23. In the lead-up to the launch, ABS-CBN acquired the rights to many syndicated [[United States|U.S.]] imports, such as ''[[Wheel of Fortune (U.S. game show)|Wheel of Fortune]]'' and ''[[The Oprah Winfrey Show]]''.
At a planning session during the mid-1990s, ABS-CBN staff members were plotting out plans for a new UHF channel offering a more "upscale" alternative to the main ABS-CBN. In the lead-up to the launch, ABS-CBN acquired the rights to many syndicated American imports, such as ''[[Wheel of Fortune (American game show)|Wheel of Fortune]]'' and ''[[The Oprah Winfrey Show]]''.


The flagship station, [[DWAC-TV]] owned by the [[AMCARA Broadcasting Network]], signed on about a month before the launch of Studio 23, simulcasting [[MTV Southeast Asia|MTV Asia]]. Studio 23 was officially launched on October 12, 1996, but as a timeshare with MTV Asia aired during the daytime, with Studio 23 programming taking over in the primetime hours. The first program aired on launch night was the movie ''[[The Bodyguard (1992 film)|The Bodyguard]]''. Two days later on October 14, 1996, ''News 23'' premiered, Studio 23's news program produced by [[ABS-CBN News & Current Affairs]]. On January 1, 2001, ABS-CBN severed their ties with MTV Asia, and Studio 23 gained total control of DWAC-TV. MTV moved to [[DWNB-TV]] after the change and relaunched as [[MTV Philippines]]. In 2003, Studio 23 had simulcasted with [[DWWX-TV|ABS-CBN Channel 2]] and it lasted within a few months.
The flagship station, [[DWAC-TV]] owned by the [[AMCARA Broadcasting Network]], signed on about a month before the launch of Studio 23, simulcasting [[MTV Southeast Asia|MTV Asia]].


Studio 23 was officially launched on October 12, 1996, but as a timeshare with MTV Asia aired during the daytime, with Studio 23 programming taking over in the primetime hours; Meckoy Quiogue was appointed as managing director of the network.<ref name="Kapitan">{{cite book|last=Rodrigo|first=Raul|title=Kapitan: Geny Lopez and the Making of ABS-CBN|date=2006|publisher=ABS-CBN Publishing|isbn=978-971-816-111-1|page=368|url=https://books.google.com/books?id=SrQVAQAAMAAJ|access-date=March 6, 2024}}</ref> Its strategy was to offer foreign shows to Filipinos at a time when the channel of ABS-CBN was shifting its programming from foreign acquisitions to local programs.<ref name="Kapitan"/> The first program aired on launch night was the film ''[[The Bodyguard (1992 film)|The Bodyguard]]''. Two days later, the news program ''[[News 23]]'' premiered, produced by [[ABS-CBN News and Current Affairs]]. Studio 23 also became the first UHF television network to broadcast in full surround stereo.
⚫
Studio 23's programming has evolved from being "upscale" (as suggested by their previous slogan as the "Premium Network"), to aimed more at the youth and young adult demographics. The network still airs a multitude of US imports, but Studio 23 also airs original programming, such as spinoffs and supplemental programming for shows aired on the main ABS-CBN network, such as [[Pinoy Dream Academy]] and [[Pinoy Big Brother]]. The network has won numerous awards from various groups, such as a silver medal in the Print category at the 2006 [[Promax Awards]]. Its flagship program, the talk show [[Y Speak]], has also won numerous awards and accolades.<ref>[http://alpha.studio23.tv/tabid/65/Default.aspx Studio 23 About Us/History Via www.studio23.tv]</ref> In 2010, The network was rebranded from English back to Taglish/Tagalog used in 2004.


On January 1, 2001, ABS-CBN severed their ties with MTV Asia, and Studio 23 gained total control of DWAC-TV. MTV moved to [[DZRU-TV]] after the change and relaunched as [[MTV Philippines]] and ABS-CBN launched their own music channel, [[Myx]]. Also that day, it launched a new slogan, "Cool TV". Upon the retirement of Quiogue in December 2001, Leo Katigbak was appointed as his replacement.<ref name="Kapitan"/> On February 22, 2003, Studio 23 simulcasted with [[DWWX-TV|ABS-CBN Channel 2]] for four months.
⚫
Studio 23 has announced, on its 17-year broadcast, that it was ceased its commercial operations on the night of Thursday, January 16, 2014 right after its final programs [[Myx]] and [[O Shopping]]. It was replaced with a launching of ABS-CBN's free TV sports channel, [[ABS-CBN Sports and Action|ABS-CBN Sports+Action]] (programming would be 75% sporting events and 25% movies/entertainment/newscast) effective January 18, 2014. <ref>http://www.spin.ph/sports/multi-sport-events/news/studio-23-to-become-an-all-sports-channel-on-free-tv-after-reformatting</ref> <ref>http://m.spin.ph/sports/basketball/news/after-launch-of-sports-channel-abs-cbn-official-says-pba-games-an-enticing-content</ref> <ref>http://www.abs-cbnnews.com/sports/01/16/14/abs-cbn-launches-new-sports-channel</ref>


⚫
Studio 23's programming evolved from being "upscale" (as suggested by their previous slogan as the "Premium Network") to a young adult demographic. The network aired a multitude of US imports, but also aired original programming, such as spinoffs and supplemental programming for shows aired on the main ABS-CBN network, such as ''[[Pinoy Dream Academy]]'' and ''[[Pinoy Big Brother]]''. The network won numerous awards from various groups, such as a silver medal in the Print category at the 2006 [[Promax Awards]]. Its flagship program, the talk show ''[[Y Speak]]'', also won numerous awards and accolades. In 2010, the network was reformatted from [[English language|English]] back to [[Taglish]], first adopted in 2004.
==Slogans==

{| class="wikitable"
⚫
Studio 23 has announced, on its 17-year broadcast, that it has ceased its commercial operations on the dawn of Friday, January 17, 2014, right after its final programs ''[[Myx]]'' and ''[[O Shopping]]'', a video presentation was shown. At the end of it, the station thanked its viewers for the past 17 years on-air. The station officially closed down at around 2am. The following day, an unnamed station aired and used the words "Test Broadcast" on the supposed position of the Studio 23 logo. On the same day, teasers began showing for the replacement channel. Studio 23 was replaced by ABS-CBN's free TV sports channel, [[ABS-CBN Sports and Action|S+A]] (programming would be 70% sporting events and 30% movies/entertainment/newscast) effective January 18, 2014.<ref>{{cite web|url=http://www.spin.ph/sports/multi-sport-events/news/studio-23-to-become-an-all-sports-channel-on-free-tv-after-reformatting|title=Studio 23 to become an all-sports channel on free TV after reformatting|website=Spin|date=January 14, 2014}}</ref><ref>{{cite web|url=http://www.abs-cbnnews.com/sports/01/16/14/abs-cbn-launches-new-sports-channel|title=ABS-CBN launches new sports channel|website=ABS-CBN News|date=January 16, 2014}}</ref>
|-
! Branding
! Slogan
! Years Active
! Description
|-
| Studio 23
| Premium Network <br> We're here to give you primetime
| October 12, 1996 – April 4, 1999
| Studio 23's first slogan
|-
| Studio 23
| This is My Channel!
| April 5, 1999 – January 20, 2001
| Studio 23's second slogan
|-
| Studio 23
| Cool TV
| January 21, 2001 – September 30, 2002
| Studio 23's third slogan
|-
| Studio 23
| Watch U Want!
| October 1, 2002 – May 23, 2004
| Studio 23's fourth slogan
|-
| Studio 23
| KaBarkada Mo!
| May 24, 2004 – January 9, 2009
| Studio 23's fifth slogan for its rebanding as ''Kabarkada''
|-
| Studio 23
| Get It Here!
| January 10, 2009 – July 31, 2010
| Studio 23's sixth slogan
|-
| Studio 23
| IbaKaBarkada!
| August 1, 2010 – January 16, 2014
| Studio 23's seventh and final slogan
|}


==Programs==
==Programs==
{{main|List of programs aired by Studio 23}}
{{Main|List of programs aired by Studio 23}}


==References==
==References==
{{Reflist}}
{{Reflist}}


==Websites==
==External links==
⚫
*{{facebook|s23channel}}
* [http://www.studio23.tv/ Studio 23 Official Site]
*{{Twitter}}
* [http://studio23.multiply.com/ Official Multiply Site]
⚫
* {{facebook|s23channel}}
* {{twitter|s23channel}}
*{{YouTube|user= s23channel}}
*{{YouTube|user= s23channel}}


{{ABS-CBN}}
{{ABS-CBN Corporation}}
{{Television in the Philippines}}
{{Television in the Philippines}}
{{Authority control}}


[[Category:ABS-CBN Corporation]]
[[Category:Studio 23| ]]
[[Category:Studio 23 stations| ]]
[[Category:1996 establishments in the Philippines]]
[[Category:Philippine television networks]]
[[Category:2014 disestablishments in the Philippines]]
[[Category:Defunct television networks]]
[[Category:ABS-CBN Corporation channels]]
[[Category:Television channels and stations established in 1996]]
[[Category:Defunct television networks in the Philippines]]
[[Category:Television channels and stations disestablished in 2014]]
[[Category:Television channels and stations disestablished in 2014]]
[[Category:Television channels and stations established in 1996]]

Latest revision as of 18:38, 12 November 2024

Studio 23
TypeBroadcast UHF television network
Country
Philippines
AvailabilityDefunct
FoundedOctober 12, 1996 (1996-10-12)
OwnerAMCARA Broadcasting Network (1996–2009)
ABS-CBN Corporation (2009–2014)
Key people
Vince Rodriguez (Head)
Launch date
October 12, 1996 (1996-10-12)
DissolvedJanuary 17, 2014 (2014-01-17)
Former names
DWAC-TV
AMCARA
EEC-23 (1992–1996)
Picture format
480i (SDTV)
Official website
https://web.archive.org/web/20131031132840/www.studio23.tv
LanguageFilipino (main)
English (secondary)
Replaced byS+A (later Aliw Channel 23)

Studio 23 (officially Studio 23, Inc. and stylized in all uppercase as STUDIO 23) was a Filipino television network owned by ABS-CBN Corporation. The network was named for its flagship station in Metro Manila, DWAC-TV and carried on UHF channel 23. The network was a sister network of the main channel, ABS-CBN, airing programming aimed towards young adults, such as North American imports and other English-language programming, and original Tagalog programming aimed at the demographic as well, such as supplemental programming for ABS-CBN programs. This station studios were located at 3/F ABS-CBN Broadcasting Center, Sgt. Esguerra Ave., Mother Ignacia St., Diliman, Quezon City.

History

[edit]
The 6th Studio 23 logo used from August 1, 2010, to July 13, 2012.

At a planning session during the mid-1990s, ABS-CBN staff members were plotting out plans for a new UHF channel offering a more "upscale" alternative to the main ABS-CBN. In the lead-up to the launch, ABS-CBN acquired the rights to many syndicated American imports, such as Wheel of Fortune and The Oprah Winfrey Show.

The flagship station, DWAC-TV owned by the AMCARA Broadcasting Network, signed on about a month before the launch of Studio 23, simulcasting MTV Asia.

Studio 23 was officially launched on October 12, 1996, but as a timeshare with MTV Asia aired during the daytime, with Studio 23 programming taking over in the primetime hours; Meckoy Quiogue was appointed as managing director of the network.[1] Its strategy was to offer foreign shows to Filipinos at a time when the channel of ABS-CBN was shifting its programming from foreign acquisitions to local programs.[1] The first program aired on launch night was the film The Bodyguard. Two days later, the news program News 23 premiered, produced by ABS-CBN News and Current Affairs. Studio 23 also became the first UHF television network to broadcast in full surround stereo.

On January 1, 2001, ABS-CBN severed their ties with MTV Asia, and Studio 23 gained total control of DWAC-TV. MTV moved to DZRU-TV after the change and relaunched as MTV Philippines and ABS-CBN launched their own music channel, Myx. Also that day, it launched a new slogan, "Cool TV". Upon the retirement of Quiogue in December 2001, Leo Katigbak was appointed as his replacement.[1] On February 22, 2003, Studio 23 simulcasted with ABS-CBN Channel 2 for four months.

Studio 23's programming evolved from being "upscale" (as suggested by their previous slogan as the "Premium Network") to a young adult demographic. The network aired a multitude of US imports, but also aired original programming, such as spinoffs and supplemental programming for shows aired on the main ABS-CBN network, such as Pinoy Dream Academy and Pinoy Big Brother. The network won numerous awards from various groups, such as a silver medal in the Print category at the 2006 Promax Awards. Its flagship program, the talk show Y Speak, also won numerous awards and accolades. In 2010, the network was reformatted from English back to Taglish, first adopted in 2004.

Studio 23 has announced, on its 17-year broadcast, that it has ceased its commercial operations on the dawn of Friday, January 17, 2014, right after its final programs Myx and O Shopping, a video presentation was shown. At the end of it, the station thanked its viewers for the past 17 years on-air. The station officially closed down at around 2am. The following day, an unnamed station aired and used the words "Test Broadcast" on the supposed position of the Studio 23 logo. On the same day, teasers began showing for the replacement channel. Studio 23 was replaced by ABS-CBN's free TV sports channel, S+A (programming would be 70% sporting events and 30% movies/entertainment/newscast) effective January 18, 2014.[2][3]

Programs

[edit]
Main article: List of programs aired by Studio 23

References

[edit]
  1. ^ a b c Rodrigo, Raul (2006). Kapitan: Geny Lopez and the Making of ABS-CBN. ABS-CBN Publishing. p. 368. ISBN 978-971-816-111-1. Retrieved March 6, 2024.
  2. ^ "Studio 23 to become an all-sports channel on free TV after reformatting". Spin. January 14, 2014.
  3. ^ "ABS-CBN launches new sports channel". ABS-CBN News. January 16, 2014.
[edit]
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