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{{Use mdy dates|date=October 2013}}
{{Use mdy dates|date=October 2013}}
{{neologism|date=July 2017}}
{{notability|date=October 2013}}
{{notability|date=October 2013}}
A '''Moster''', or motion poster, is a high resolution animation of an original [[film poster]] authorized by the movie's [[film studio]]. The concept was developed<ref name="Mosters - 1701 News">{{Cite web |url= http://www.1701news.com/node/505/motion-poster-maker-highlights-star-trek.html|publisher= 1701news.com|title= Mosters|accessdate=December 4, 2013}}</ref> and the term coined by [[GeekNation]].com.<ref name="GEEKNATION’S MOSTERS BRING A NEW KIND OF MOTION TO YOUR MOVIE POSTER">{{Cite web |url= http://iconsoffright.com/2013/10/15/geeknations-mosters-bring-a-new-kind-of-motion-to-your-movie-poster/|publisher= Icons of Fright|title= GEEKNATION'S MOSTERS BRING A NEW KIND OF MOTION TO YOUR MOVIE POSTER|accessdate=October 15, 2013}}</ref><ref name="GeekNation Shares Motion Posters, a/k/a Mosters">{{Cite web |url= http://www.nerdist.com/2013/10/geeknation-shares-motion-posters-aka-mosters/|publisher= Nerdist|title= GeekNation Shares Motion Posters, a/k/a Mosters|accessdate=October 27, 2013}}</ref>
A '''Moster''', or '''motion poster''', is a high resolution animation of an original [[film poster]] authorized by the movie's [[film studio]]. The concept was developed<ref name="Mosters - 1701 News">{{Cite web |url= http://www.1701news.com/node/505/motion-poster-maker-highlights-star-trek.html|publisher= 1701news.com|title= Mosters|accessdate=December 4, 2013}}</ref> and the term coined by [[GeekNation]].com.<ref name="GEEKNATION’S MOSTERS BRING A NEW KIND OF MOTION TO YOUR MOVIE POSTER">{{Cite web |url= http://iconsoffright.com/2013/10/15/geeknations-mosters-bring-a-new-kind-of-motion-to-your-movie-poster/|publisher= Icons of Fright|title= GEEKNATION'S MOSTERS BRING A NEW KIND OF MOTION TO YOUR MOVIE POSTER|accessdate=October 15, 2013}}</ref><ref name="GeekNation Shares Motion Posters, a/k/a Mosters">{{Cite web |url= http://www.nerdist.com/2013/10/geeknation-shares-motion-posters-aka-mosters/|publisher= Nerdist|title= GeekNation Shares Motion Posters, a/k/a Mosters|accessdate=October 27, 2013}}</ref>


A Moster was designed for [[Hard Candy (film)|Hard Candy]], and released on GeekNation.com. It was created by [[Happy Trails Animation]]'s Andy Collen and is designed to tease moviegoers into watching the film.<ref name="DIGITAL MEDIA MOSTERS ARE HERE!">{{Cite web |url= http://www.happytrailsanimation.com/hta_news/digital-media-mosters-here|publisher= Happy Trails Animation|title= DIGITAL MEDIA MOSTERS ARE HERE!|accessdate=September 29, 2013}}</ref> It is based on the movie's poster, featuring [[Ellen Page]]'s character, Hayley Stark, bouncing on a trap. It was commissioned by Hard Candy's studio, Lionsgate.
A Moster was designed for [[Hard Candy (film)|Hard Candy]], and released on GeekNation.com. It was created by [[Happy Trails Animation]]'s Andy Collen and is designed to tease moviegoers into watching the film.<ref name="DIGITAL MEDIA MOSTERS ARE HERE!">{{Cite web |url= http://www.happytrailsanimation.com/hta_news/digital-media-mosters-here|publisher= Happy Trails Animation|title= DIGITAL MEDIA MOSTERS ARE HERE!|accessdate=September 29, 2013}}</ref> It is based on the movie's poster, featuring [[Elliot Page]]'s character, Hayley Stark, bouncing on a trap. It was commissioned by Hard Candy's studio, Lionsgate.


Mosters for ''[[Jaws (film)|Jaws]]'', ''[[Planet Terror]]'', ''[[Hanna (film)|Hanna]]'', ''[[Saw IV]]'' and ''[[Angels & Demons (film)|Angels & Demons]]'' were released later the same day on the site.<ref name="Check Out These Horror Motion Posters From GeekNation">{{Cite web |url= http://www.fearnet.com/news/news-article/check-out-these-horror-motion-posters-geeknation/|publisher= FearNET|title= Check Out These Horror Motion Posters From GeekNation|accessdate=September 29, 2013}}</ref> The site has also added an animated ''[[Star Wars Episode IV: A New Hope]]'' movie poster to the site.{{Cite web |url= http://www.girlgamer.com/zine/article/3022/|publisher= Girl Gamer|title= Motion + Movie Posters = Mosters!|accessdate=October 6, 2013}}</ref><ref name="Cool Art: 'Mosters (Motion Posters)' by GeekNation">{{Cite web |url= http://geekynerfherder.blogspot.co.uk/2013/10/cool-art-mosters-motion-posters-by.html|publisher= The Geeky Nerf Herder|title= Cool Art: 'Mosters (Motion Posters)' by GeekNation|accessdate=October 27, 2013}}</ref>
Mosters for ''[[Jaws (film)|Jaws]]'', ''[[Planet Terror]]'', ''[[Hanna (film)|Hanna]]'', ''[[Saw IV]]'' and ''[[Angels & Demons (film)|Angels & Demons]]'' were released later the same day on the site.<ref name="Check Out These Horror Motion Posters From GeekNation">{{Cite web |url= http://www.fearnet.com/news/news-article/check-out-these-horror-motion-posters-geeknation/|publisher= FearNET|title= Check Out These Horror Motion Posters From GeekNation|accessdate=September 29, 2013}}</ref>


Most Mosters have a resolution of 640 x 426 [[pixels]]. However, in some cases it may have a larger resolution of 1920 x 1280. Some of the animated posters also feature [[Easter egg (media)|Easter eggs]] specific to the movie.{{cn|date=July 2015}}
Most Mosters have a resolution of 640 x 426 [[pixels]]. However, in some cases it may have a larger resolution of 1920 x 1280. Some of the animated posters also feature [[Easter egg (media)|Easter eggs]] specific to the movie.{{cn|date=July 2015}}
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Mosters also must partly or fully use elements of the original movie poster it is based on and can only take place within the poster, it cannot use live action from the movie, must be under 20 seconds and must end with the same still image of the original poster.<ref name="GeekNation’s Guidelines For Mosters">{{Cite web |url= http://geeknation.com/geeknations-guidelines-for-mosters/|publisher= GeekNation.com|title= GeekNation's Guidelines For Mosters|accessdate=September 30, 2013}}</ref> They are also designed to give moviegoers a teaser with regards to the movie<ref name="DIGITAL MEDIA MOSTERS ARE HERE!"/>
Mosters also must partly or fully use elements of the original movie poster it is based on and can only take place within the poster, it cannot use live action from the movie, must be under 20 seconds and must end with the same still image of the original poster.<ref name="GeekNation’s Guidelines For Mosters">{{Cite web |url= http://geeknation.com/geeknations-guidelines-for-mosters/|publisher= GeekNation.com|title= GeekNation's Guidelines For Mosters|accessdate=September 30, 2013}}</ref> They are also designed to give moviegoers a teaser with regards to the movie<ref name="DIGITAL MEDIA MOSTERS ARE HERE!"/>


Other movies that have used motion movie posters as part of their marketing campaigns include ''[[Now You See Me (film)|Now You See Me]]'',<ref name="'Now You See Me' Motion Poster: Get Dizzy With New Look At Heist Thriller (PHOTO)">{{Cite news |url= http://www.huffingtonpost.com/2013/05/03/now-you-see-me-motion-poster_n_3209265.html|publisher= The Huffington Post|title= 'Now You See Me' Motion Poster: Get Dizzy With New Look At Heist Thriller (PHOTO)|accessdate=October 15, 2013|first=Christopher|last=Rosen|date=May 3, 2013}}</ref> ''[[The Wolverine (film)|The Wolverine]]'',<ref name="'Extended Teaser & Two New Motion Posters For ‘The Wolverine’">{{Cite web |url= http://screenrant.com/wolverine-teaser-trailer-motion-poster/|publisher= ScreenRant|title= Extended Teaser & Two New Motion Posters For 'The Wolverine'|accessdate=October 15, 2013}}</ref> the 2013 remake of ''[[Carrie (2013 film)|Carrie]]'',<ref name="'Flashy New Motion Poster Wants You to Keep Calm and 'Carrie' On">{{Cite web |url= http://www.firstshowing.net/2013/flashy-new-motion-poster-wants-you-to-keep-calm-and-carrie-on/|publisher= FirstShowing.Net|title= Flashy New Motion Poster Wants You to Keep Calm and 'Carrie' On|accessdate=October 15, 2013}}</ref> and for the TV series ''[[American Horror Story]]''.<ref name="'AMERICAN HORROR STORY: COVEN’ RELEASES MOST UNCOMFORTABLE TEASERS AND MOTION POSTERS YET?">{{Cite web |url= http://screencrush.com/american-horror-story-season-3-coven-teaser-spellbound/|publisher= Screen Crush|title= 'AMERICAN HORROR STORY: COVEN’ RELEASES MOST UNCOMFORTABLE TEASERS AND MOTION POSTERS YET?|accessdate=October 15, 2013}}</ref>
Other movies that have used motion movie posters as part of their marketing campaigns include the 2010 remake ''[[A Nightmare on Elm Street (2010 film)|A Nightmare on Elm Street]]'', <ref>{{Cite news |url= http://www.traileraddict.com/a-nightmare-on-elm-street/motion-poster|publisher= Trailer Addict|title= A NIGHTMARE ON ELM STREET MOTION POSTER (2010)|accessdate=August 12, 2016}}</ref> ''[[Martha Marcy May Marlene]]'',<ref>{{Cite news |url= http://www.impawards.com/2011/martha_marcy_may_marlene_motion.html|publisher= Internet Movie Poster Awards|title= Martha Marcy May Marlene Motion Poster|accessdate=August 12, 2016}}</ref> ''[[Now You See Me (film)|Now You See Me]]'',<ref name="'Now You See Me' Motion Poster: Get Dizzy With New Look At Heist Thriller (PHOTO)">{{Cite news |url= http://www.huffingtonpost.com/2013/05/03/now-you-see-me-motion-poster_n_3209265.html|publisher= The Huffington Post|title= 'Now You See Me' Motion Poster: Get Dizzy With New Look At Heist Thriller (PHOTO)|accessdate=October 15, 2013|first=Christopher|last=Rosen|date=May 3, 2013}}</ref> ''[[The Wolverine (film)|The Wolverine]]'',<ref name="'Extended Teaser & Two New Motion Posters For ‘The Wolverine’">{{Cite web |url= http://screenrant.com/wolverine-teaser-trailer-motion-poster/|publisher= ScreenRant|title= Extended Teaser & Two New Motion Posters For 'The Wolverine'|accessdate=October 15, 2013}}</ref> the 2013 remake of ''[[Carrie (2013 film)|Carrie]]'',<ref name="'Flashy New Motion Poster Wants You to Keep Calm and 'Carrie' On">{{Cite web |url= http://www.firstshowing.net/2013/flashy-new-motion-poster-wants-you-to-keep-calm-and-carrie-on/|publisher= FirstShowing.Net|title= Flashy New Motion Poster Wants You to Keep Calm and 'Carrie' On|accessdate=October 15, 2013}}</ref> and for the TV series ''[[American Horror Story]]''.<ref name="'AMERICAN HORROR STORY: COVEN’ RELEASES MOST UNCOMFORTABLE TEASERS AND MOTION POSTERS YET?">{{Cite web |url= http://screencrush.com/american-horror-story-season-3-coven-teaser-spellbound/|publisher= Screen Crush|title= 'AMERICAN HORROR STORY: COVEN’ RELEASES MOST UNCOMFORTABLE TEASERS AND MOTION POSTERS YET?|accessdate=October 15, 2013}}</ref>


==References==
==References==
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*[https://web.archive.org/web/20140817013627/http://www.mrwhaite.com/tagged/neon Michael Whaite's collection of neon-inspired motion movie posters] via the [[Wayback Machine]]
*[https://web.archive.org/web/20140817013627/http://www.mrwhaite.com/tagged/neon Michael Whaite's collection of neon-inspired motion movie posters] via the [[Wayback Machine]]


[[Category:Film advertising material]]
[[Category:Film posters]]
[[Category:Film and video terminology]]
[[Category:Film and video terminology]]

Latest revision as of 12:26, 22 March 2022

A Moster, or motion poster, is a high resolution animation of an original film poster authorized by the movie's film studio. The concept was developed[1] and the term coined by GeekNation.com.[2][3]

A Moster was designed for Hard Candy, and released on GeekNation.com. It was created by Happy Trails Animation's Andy Collen and is designed to tease moviegoers into watching the film.[4] It is based on the movie's poster, featuring Elliot Page's character, Hayley Stark, bouncing on a trap. It was commissioned by Hard Candy's studio, Lionsgate.

Mosters for Jaws, Planet Terror, Hanna, Saw IV and Angels & Demons were released later the same day on the site.[5]

Most Mosters have a resolution of 640 x 426 pixels. However, in some cases it may have a larger resolution of 1920 x 1280. Some of the animated posters also feature Easter eggs specific to the movie.[citation needed]

Mosters also must partly or fully use elements of the original movie poster it is based on and can only take place within the poster, it cannot use live action from the movie, must be under 20 seconds and must end with the same still image of the original poster.[6] They are also designed to give moviegoers a teaser with regards to the movie[4]

Other movies that have used motion movie posters as part of their marketing campaigns include the 2010 remake A Nightmare on Elm Street, [7] Martha Marcy May Marlene,[8] Now You See Me,[9] The Wolverine,[10] the 2013 remake of Carrie,[11] and for the TV series American Horror Story.[12]

References

[edit]
  1. ^ "Mosters". 1701news.com. Retrieved December 4, 2013.
  2. ^ "GEEKNATION'S MOSTERS BRING A NEW KIND OF MOTION TO YOUR MOVIE POSTER". Icons of Fright. Retrieved October 15, 2013.
  3. ^ "GeekNation Shares Motion Posters, a/k/a Mosters". Nerdist. Retrieved October 27, 2013.
  4. ^ a b "DIGITAL MEDIA MOSTERS ARE HERE!". Happy Trails Animation. Retrieved September 29, 2013.
  5. ^ "Check Out These Horror Motion Posters From GeekNation". FearNET. Retrieved September 29, 2013.
  6. ^ "GeekNation's Guidelines For Mosters". GeekNation.com. Retrieved September 30, 2013.
  7. ^ "A NIGHTMARE ON ELM STREET MOTION POSTER (2010)". Trailer Addict. Retrieved August 12, 2016.
  8. ^ "Martha Marcy May Marlene Motion Poster". Internet Movie Poster Awards. Retrieved August 12, 2016.
  9. ^ Rosen, Christopher (May 3, 2013). "'Now You See Me' Motion Poster: Get Dizzy With New Look At Heist Thriller (PHOTO)". The Huffington Post. Retrieved October 15, 2013.
  10. ^ "Extended Teaser & Two New Motion Posters For 'The Wolverine'". ScreenRant. Retrieved October 15, 2013.
  11. ^ "Flashy New Motion Poster Wants You to Keep Calm and 'Carrie' On". FirstShowing.Net. Retrieved October 15, 2013.
  12. ^ "'AMERICAN HORROR STORY: COVEN' RELEASES MOST UNCOMFORTABLE TEASERS AND MOTION POSTERS YET?". Screen Crush. Retrieved October 15, 2013.
[edit]
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