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{{Short description|Indian e-commerce company}}
{{Redirect|Snapdeal.com|the village|Snapdeal.com Nagar}}
{{Use Indian English|date=March 2013}}
{{Use Indian English|date=March 2013}}
{{Use dmy dates|date=May 2012}}
{{Use dmy dates|date=October 2020}}
{{Infobox dot-com company
{{Infobox website
| name = Snapdeal
| name = Snapdeal
| logo = File:Snapdeal.png
| logo = Snapdeal_new_official_logo.png
| logo_size = 250px
| type = Private
| company_type = [[Private company|Private]]
| traded_as =
| traded_as =
| foundation = {{Start date|2010}}<ref name=BusinessStandard>{{cite news|last1=Chakraborty|first1=Alokananda|title=Lunch with BS: Sachin Bansal|url=http://www.business-standard.com/article/opinion/lunch-with-bs-kunal-bahl-founder-and-ceo-snapdeal-com-114071801448_1.html|accessdate=16 November 2014|publisher=Business Standard Ltd|date=18 July 2014|ref=1}}</ref>
| foundation = {{start date and age|2010|02|04|df=yes}}<ref name=BusinessStandard>{{cite news|last1=Chakraborty|first1=Alokananda|title=Lunch with BS: Sachin Bansal|url=http://www.business-standard.com/article/opinion/lunch-with-bs-kunal-bahl-founder-and-ceo-snapdeal-com-114071801448_1.html|access-date=16 November 2014|publisher=Business Standard Ltd|date=18 July 2014|ref=1|archive-date=29 November 2014|archive-url=https://web.archive.org/web/20141129060418/http://www.business-standard.com/article/opinion/lunch-with-bs-kunal-bahl-founder-and-ceo-snapdeal-com-114071801448_1.html|url-status=live}}</ref>
| dissolved =
| dissolved =
| location = [[New Delhi]], [[India]]
| area_served = [[India]]
| location = [[New Delhi]], India
| area_served = India
| founder = [[Kunal Bahl]], [[Rohit Bansal]]
| founder = {{plainlist|
| key_people =
*[[Kunal Bahl]]<br>(Chairman & Co-founder)
| industry = [[Internet]]
*[[Rohit Bansal]]<br>(Co-founder)}}
| products =
| services = [[E-commerce]]<br>([[Online shopping]])
| key_people = Himanshu Chakrawarti<br>([[CEO]])
| industry = [[E-commerce]]
| revenue =
| services = [[Online shopping]]
| operating_income =
| revenue = {{decrease}} {{INRConvert|388|c}} (FY23)<ref>{{cite news |title=Snapdeal posts Rs 388 Cr revenue in FY23; losses cut 45%|url=https://entrackr.com/2023/12/snapdeal-posts-rs-388-cr-revenue-in-fy23-losses-cut-45/|work=Entrackr |language=en}}</ref>
| net_income =
| operating_income = {{positive decrease}} {{INRConvert|-282|c}} (FY23)
| assets =
| equity =
| net_income =
| assets =
| owner =
| equity =
| num_employees = 7000000000000
| parent =
| owner =
| native_clients = [[iOS]], [[Android (operating system)|Android]], [[Windows]]
| divisions =
| website_type = [[E-commerce]]
| subsid =
| registration = Required
| company_slogan = Dil Ki Deal!
| num_users =
| website = {{URL|http://www.snapdeal.com}}
| language = [[English language|English]]
| alexa = {{decrease}} 166 ({{as of|2015|08|04|alt=August 2015}})<ref name="alexa">{{cite web|url= http://www.alexa.com/siteinfo/snapdeal.com |title= snapdeal site info Site Info | publisher= [[Alexa Internet]] |accessdate= 2015-08-04 }}</ref><!--Updated monthly by OKBot and Acagastya-->
| commercial = Yes
| intl =no
| current_status = Active
| screenshot =
| background =
| screenshot_size = 250px
| screenshot_alt =
| caption =
| website = {{URL|https://www.snapdeal.com}}
}}
}}


'''Snapdeal''' is an [[online marketplace]], [[New Delhi]], [[India]]. The company was started by Kunal Bahl, a [[Wharton School of the University of Pennsylvania|Wharton]] graduate as part of the dual degree [[Jerome Fisher Program in Management and Technology|M&T]] Engineering and Business program at Penn, and Rohit Bansal, an alumnus of [[Indian Institute of Technology Delhi|IIT Delhi]] in February 2010.<ref>{{cite news|last1=Gooptu|first1=Biswarup|title=Snapdeal co-founder Kunal Bahl: A rising star of India's e-commerce space|url=http://articles.economictimes.indiatimes.com/2014-02-28/news/47774494_1_snapdeal-kunal-bahl-rohit-bansal|accessdate=16 November 2014|work=The Economic Times|date=28 February 2014}}</ref>
'''Snapdeal''' is an Indian [[e-commerce]] company, based in [[New Delhi]], [[India]]. It was founded in February 2010 by [[Kunal Bahl]] and [[Rohit Bansal]].<ref>{{cite news|last1=Gooptu|first1=Biswarup|title=Snapdeal co-founder Kunal Bahl: A rising star of India's e-commerce space|url=http://articles.economictimes.indiatimes.com/2014-02-28/news/47774494_1_snapdeal-kunal-bahl-rohit-bansal|access-date=16 November 2014|work=The Economic Times|date=28 February 2014|archive-url=https://web.archive.org/web/20141218033357/http://articles.economictimes.indiatimes.com/2014-02-28/news/47774494_1_snapdeal-kunal-bahl-rohit-bansal|archive-date=2014-12-18}}</ref>

Snapdeal is one of the top 5 [[online marketplace]]s in India.<ref>{{Cite web |title=Tech in Asia - Connecting Asia's startup ecosystem |url=https://www.techinasia.com/top-ecommerce-sites-india |access-date=2024-01-27 |website=www.techinasia.com |language=en-US}}</ref> Snapdeal targets the value e-commerce segment, which Bahl estimated to be three times larger than the branded goods market.<ref name="auto">{{Cite web |last=Balachandran |first=Manu |date=12 November 2020 |title=How Snapdeal Is Turning Around Its Fortune |url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/how-snapdeal-is-turning-around-its-fortune/64189/1 |access-date=2021-02-05 |website=Forbes India |language=en |archive-date=4 June 2023 |archive-url=https://web.archive.org/web/20230604094740/https://www.forbesindia.com/article/take-one-big-story-of-the-day/how-snapdeal-is-turning-around-its-fortune/64189/1 |url-status=live }}</ref>

Fashion, home and [[general merchandise]] account for a majority of the products sold by over 500,000 sellers on Snapdeal.<ref>{{Cite news |date=10 January 2020 |title=Snapdeal to add another 5000 manufacturer-sellers to its platform in 2020 |work=The Economic Times |url=https://economictimes.indiatimes.com/small-biz/sme-sector/snapdeal-to-add-another-5000-manufacturer-sellers-to-its-platform-in-2020/articleshow/73183554.cms |access-date=2021-02-05 |archive-date=22 November 2022 |archive-url=https://web.archive.org/web/20221122193721/https://economictimes.indiatimes.com/small-biz/sme-sector/snapdeal-to-add-another-5000-manufacturer-sellers-to-its-platform-in-2020/articleshow/73183554.cms |url-status=live }}</ref> Buyers from more than 3,700 towns in India shop on Snapdeal.<ref name="auto1">{{Cite web |last=Tiwary |first=Avanish |date=4 February 2021 |title=India's Snapdeal staged a comeback by diving into small cities {{!}} Tales from India's Towns |url=https://kr-asia.com/once-in-the-big-league-indias-snapdeal-staged-a-comeback-by-diving-into-small-cities-tales-from-indias-towns |access-date=2021-02-05 |website=KrASIA |language=en |archive-date=22 November 2022 |archive-url=https://web.archive.org/web/20221122125420/https://kr-asia.com/once-in-the-big-league-indias-snapdeal-staged-a-comeback-by-diving-into-small-cities-tales-from-indias-towns |url-status=live }}</ref>


==History==
==History==
Snapdeal was started in February 2010 as a daily deals platform but expanded in September 2011 to become an online marketplace.<ref>{{cite web|last1=Agrawal|first1=Shrija|last2=Rai|first2=Anand|title=We should do a billion dollar in gross merchandise value by 2015: Snapdeal’s Kunal Bahl|url=http://techcircle.vccircle.com/2012/11/15/we-should-do-a-billion-dollar-in-gross-merchandise-value-by-2015-snapdeals-kunal-bahl/|website=http://techcircle.vccircle.com/|accessdate=16 November 2014}}</ref> Snapdeal has grown to become one of the largest online marketplace in India<ref>{{cite web|last1=Bhattacharjee|first1=Nivedita|last2=PM|first2=Indulal|title=Japan's SoftBank kicks off $10 billion India online spree, buys stake in Snapdeal|url=http://in.reuters.com/article/2014/10/28/softbank-snapdeal-idINKBN0IH06X20141028|website=Reuters|accessdate=16 November 2014}}</ref> offering an assortment of 10 million products across diverse categories from over 100,000 sellers, shipping to 5,000+<ref>http://www.dailydealmedia.com/snapdeals-in-5000-cities-and-towns-in332-india/</ref> towns and cities in India. In March 2015, Snapdeal brought actor Aamir Khan for the promotion of its website in India.<ref>{{cite web|url=http://indiatoday.intoday.in/story/aamir-khan-signed-as-brand-ambassador-of-sanpdeal/1/424488.html|title=Aamir Khan roped in as brand ambassador for Snapdeal|work=India Today|accessdate=18 March 2015}}</ref>


===Funding===
=== Establishment ===
Snapdeal was founded on 4 February 2010 as a daily deals platform, before expanding to become an [[online marketplace]] in October 2011.<ref>{{cite web |last1=Agrawal |first1=Shrija |last2=Rai |first2=Anand |date=15 November 2012 |title=We should do a billion dollar in gross merchandise value by 2015: Snapdeal's Shyam Bahl |url=http://techcircle.vccircle.com/2012/11/15/we-should-do-a-billion-dollar-in-gross-merchandise-value-by-2015-snapdeals-kunal-bahl/ |access-date=16 November 2014 |website=VCCircle |archive-date=29 November 2014 |archive-url=https://web.archive.org/web/20141129015334/http://techcircle.vccircle.com/2012/11/15/we-should-do-a-billion-dollar-in-gross-merchandise-value-by-2015-snapdeals-kunal-bahl/ |url-status=live }}</ref>
Snapdeal has received 6 rounds of funding:

* Round 1: In January 2011, Snapdeal received a funding of $12 million from Nexus Venture Partners and [[Vani Kola|Indo-US Venture Partners]].
=== Unsuccessful merger with Flipkart ===
* Round 2: In July 2011, the company raised a further $45 million from [[Bessemer Venture Partners]], along with existing investors Nexus Venture Partners and Indo-US Venture Partners.
Reports emerged in Q2 2016 that [[SoftBank Group]] planned to engineer a merger between Snapdeal and [[Flipkart]].<ref>{{Cite news |last=Bidkar |first=Chinmay |date=5 April 2017 |title=SoftBank Aiming for Flipkart-Snapdeal Merger, Rest of the Investors in a Disagreement - TechStory |language=en-US |work=TechStory |url=http://techstory.in/flipkart-snapdeal-merger-0504/ |access-date=2017-08-01 |archive-date=1 August 2017 |archive-url=https://web.archive.org/web/20170801203822/http://techstory.in/flipkart-snapdeal-merger-0504/ |url-status=live }}</ref><ref>{{Cite news |last1=Stacey |first1=Kiran |last2=Massoudi |first2=Arash |last3=Inagaki |first3=Kana |date=2017-04-09 |title=SoftBank pushes for merger of India's Snapdeal and Flipkart |work=Financial Times |url=https://www.ft.com/content/ea144fda-1d21-11e7-a454-ab04428977f9 |access-date=2022-07-30 |archive-date=3 February 2023 |archive-url=https://web.archive.org/web/20230203182854/https://www.ft.com/content/ea144fda-1d21-11e7-a454-ab04428977f9 |url-status=live }}</ref> Discussions took place for months, but concluded in July 2017 after the deal fell through due to lack of consensus among Snapdeal's board members. Disagreements over valuation and proposed special payouts to early investors, Nexus Venture Partners and [[Kalaari Capital]], were among the reasons cited.<ref>{{Cite web |last=Pitchiah |first=Vijayakumar |date=2017-06-13 |title=SoftBank steers Flipkart-Snapdeal merger talks to broad agreement |url=https://www.vccircle.com/softbank-steers-flipkart-snapdeal-merger-talks-to-broad-agreement |access-date=2021-02-05 |website=VCCircle |language=en-US |archive-date=1 June 2023 |archive-url=https://web.archive.org/web/20230601053159/https://www.vccircle.com/softbank-steers-flipkart-snapdeal-merger-talks-to-broad-agreement |url-status=live }}</ref><ref>{{Cite news |last=Gooptu |first=Biswarup |date=1 August 2017 |title=How Kunal Bahl sold the idea of Snapdeal 2.0 and what's in store |work=The Economic Times |url=https://economictimes.indiatimes.com/small-biz/startups/how-kunal-bahl-sold-the-idea-of-snapdeal-2-0-and-whats-in-store/articleshow/59852818.cms |access-date=25 March 2018 |archive-date=26 March 2018 |archive-url=https://web.archive.org/web/20180326064148/https://economictimes.indiatimes.com/small-biz/startups/how-kunal-bahl-sold-the-idea-of-snapdeal-2-0-and-whats-in-store/articleshow/59852818.cms |url-status=live }}</ref>
* Round 3: Snapdeal then raised a 3rd round of funding worth $50 million from [[eBay]] and received participation from existing investors – i.e. [[Bessemer Venture Partners]], Nexus Venture and IndoUS Venture Partners.<ref>http://www.nextbigwhat.com/ebay-invests-in-snapdeal-297/</ref>

* Round 4: Snapdeal received its 4th round of funding of $133 million on Feb-2014. The 4th round of funding was led by [[eBay]] with all the current institutional investors, including Kalaari Capital, Nexus Venture Partners, [[Bessemer Venture Partners]], [[Intel Capital]] and Saama Capital all participating.<ref name="The Times Of India">{{cite news| url=http://economictimes.indiatimes.com/articleshow/31060409.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst | work=The Times Of India | title=eBay increases stake in Snapdeal, invests $134 million | date=27 February 2014}}</ref>
=== Snapdeal 2.0 ===
* Round 5: Snapdeal received its 5th round of funding of $105 million in May-2014. The 5th round included investments by [[BlackRock|Blackrock]], [[Temasek Holdings]], PremjiInvest and others.<ref>http://www.vccircle.com/news/technology/2014/05/21/snapdeal-raises-100m-fresh-funding-blackrock-temasek-premjiinvest-others</ref> The round valued SnapDeal at $1,000,000,000.<ref>{{cite web|author= PrivCo|url=http://www.privco.com/private-company/jasper-infotech-pvt-ltd/funding/jasper-infotech-pvt-ltd-receives-venture-capital-investment-from-temasek-holdings-pte-ltd-blackrock-kelso-capital-m-may-21st-2014|title= SnapDeal Receives Venture Capital Investment From Temasek Holdings Pte Ltd., BlackRock Kelso Capital, Myriad Group AG, And Others.|date= May 2014}}</ref>
Following the unsuccessful plan to merge with Flipkart, Snapdeal pursued a new strategy it called ''Snapdeal 2.0''. The initiative saw the sale of non-core businesses, [[Freecharge]] and Vulcan Express, to dedicate more resources to Snapdeal's e-commerce marketplace, which is its core business.<ref>{{Cite web |title=Axis Bank Buys Freecharge From Snapdeal For Rs 385 Crore In All-cash Deal |url=https://www.moneycontrol.com/news/business/startup/axis-bank-buys-freecharge-from-snapdeal-for-rs-385-crore-2337463.html |access-date=2021-02-05 |website=Moneycontrol |archive-date=9 November 2020 |archive-url=https://web.archive.org/web/20201109025832/https://www.moneycontrol.com/news/business/startup/axis-bank-buys-freecharge-from-snapdeal-for-rs-385-crore-2337463.html |url-status=live }}</ref><ref>{{Cite news |last=Gooptu |first=Biswarup |title=Future Supply Chain Solutions buys Vulcan Express for Rs 35 crore |work=The Economic Times |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/future-supply-chain-solutions-buys-vulcan-express-for-rs-35-crore/articleshow/62662135.cms |access-date=2021-02-05 |archive-date=15 August 2023 |archive-url=https://web.archive.org/web/20230815080148/https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/future-supply-chain-solutions-buys-vulcan-express-for-rs-35-crore/articleshow/62662135.cms |url-status=live }}</ref>
* Round 6: Snapdeal received its 6th round of funding in Oct-2014 from [[Softbank]] with investments worth $627 million in fresh capital.This makes SoftBank the largest investor in Snapdeal.<ref>[http://www.affairscloud.com/japans-softbank-to-invest-10b-in-india/ "SoftBank becomes largest investor in Snapdeal"], Affairscloud" , 28 October 2014.</ref>

The strategy yielded strong results. From 2017 to 2021, Snapdeal's revenue grew by 74%<ref>{{Cite web |date=2023-12-29 |title=Snapdeal India's inside story from unicorn to zero to hero - ET Edge Insights |url=https://etinsights.et-edge.com/snapdeal-india-from-zero-to-hero-a-triumph/ |access-date=2024-05-03 |language=en-US}}</ref> at its peak, while losses were cut by nearly 95%.<ref>{{Cite web |title=How Snapdeal Is Turning Around Its Fortune |url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/how-snapdeal-is-turning-around-its-fortune/64189/1 |access-date=2024-02-05 |website=Forbes India |language=en}}</ref> Between the financial years in 2018 and 2020, the number of unique customers on Snapdeal's platform also tripled to 27 million. More than 90% of Snapdeal's orders came from non-metro users.<ref name="auto" /><ref>{{Cite web |last=Bhattacharya |first=Ananya |title=Snapdeal's comeback strategy seems to be paying off |url=https://qz.com/india/1733893/snapdeals-comeback-strategy-seems-to-be-paying-off/ |access-date=2021-02-05 |website=Quartz India |date=23 October 2019 |language=en |archive-date=6 December 2022 |archive-url=https://web.archive.org/web/20221206224236/https://qz.com/india/1733893/snapdeals-comeback-strategy-seems-to-be-paying-off |url-status=live }}</ref>

Under ''Snapdeal 2.0'', the company built an asset-light operating model designed specifically to serve the value e-commerce segment, including decentralised logistics and minimal inventory, keeping operating costs low.<ref name=":1">{{Cite web |last=Srivastava |first=Moulishree |date=2021-12-22 |title=SoftBank-backed Snapdeal aims to raise USD 165 million from IPO, eyes international expansion |url=https://kr-asia.com/softbank-backed-snapdeal-aims-to-raise-usd-165-million-from-ipo-eyes-international-expansion |access-date=2022-07-30 |website=KrASIA |language=en |archive-date=26 November 2022 |archive-url=https://web.archive.org/web/20221126233448/https://kr-asia.com/softbank-backed-snapdeal-aims-to-raise-usd-165-million-from-ipo-eyes-international-expansion |url-status=live }}</ref>

Part of the strategy's success is derived from recreating the bustling and diverse experiences of India's bazaars online. To sell products to non-metro buyers, Snapdeal identified a need to engage and entertain, just like in physical bricks-and-mortar settings. In February 2021, Bahl shared in an interview with ''KrASIA'' that "Snapdeal's engagement with this new and a large part of our existing user base is built on three key themes of video, voice, and vernacular. All these initiatives are built around the central idea of how we can help our users discover and transact better, rather than a traditional approach of how we can sell better."<ref name="auto1" />

Snapdeal's focus on the value e-commerce segment has led Indian [[Fast-moving consumer goods|FMCG]] companies such as [[Godrej Group|Godrej]] and [[Himalaya Wellness Company|Himalaya]] to use its platform to sell their brand products. The companies have made arrangements to sell their products directly on the platform through authorised dealers. Other brands such as The Man Company, Mamaearth, and Ustraa have also partnered with Snapdeal to reach customers from non-metro regions.<ref>{{Cite news |title=Marico, Godrej and Himalaya list value-selection on Snapdeal to widen reach in non-metros |work=The Economic Times |url=https://economictimes.indiatimes.com/tech/technology/marico-godrej-and-himalaya-list-value-selection-on-snapdeal-to-widen-reach-in-non-metros/articleshow/80290017.cms |access-date=2021-02-05 |archive-date=12 April 2021 |archive-url=https://web.archive.org/web/20210412052214/https://economictimes.indiatimes.com/tech/technology/marico-godrej-and-himalaya-list-value-selection-on-snapdeal-to-widen-reach-in-non-metros/articleshow/80290017.cms |url-status=live }}</ref>

In 2021, Snapdeal also announced that it intends to enter the offline retail space in smaller Indian cities.<ref>{{Cite web |last=Srivastava |first=Moulishree |date=2021-12-08 |title=SoftBank-backed Snapdeal to venture into offline retail ahead of IPO |url=https://kr-asia.com/softbank-backed-snapdeal-to-venture-into-offline-retail-ahead-of-ipo |url-status=live |archive-url=https://web.archive.org/web/20230201125458/https://kr-asia.com/softbank-backed-snapdeal-to-venture-into-offline-retail-ahead-of-ipo |archive-date=1 February 2023 |access-date=2022-08-05 |website=KrASIA |language=en}}</ref>

In July 2022, the company introduced a formalized group structure under the name AceVector Group, consolidating all three ventures: Snapdeal, Unicommerce and Stellaro Brands.<ref>{{Cite web |title=Will Snapdeal, a veteran of multiple pivots, finally get it right by focussing on value commerce? |url=https://www.businesstoday.in/interactive/photo-essay/will-snapdeal-a-veteran-of-multiple-pivots-finally-get-it-right-by-focussing-on-value-commerce-131-22-12-2023 |website=Business Today}}</ref>

=== Miscellaneous ===

==== Diwali campaign with Aamir Khan ====
In March 2015, Snapdeal engaged actor [[Aamir Khan]] to promote its website in India with its Diwali campaign, "Dil Ki Deal.<ref>{{cite web |title=Aamir Khan roped in as brand ambassador for Snapdeal |url=http://indiatoday.intoday.in/story/aamir-khan-signed-as-brand-ambassador-of-snapdeal/1/424488.html |access-date=18 March 2015 |work=India Today |date=18 March 2015 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304124952/http://indiatoday.intoday.in/story/aamir-khan-signed-as-brand-ambassador-of-snapdeal/1/424488.html |url-status=live }}</ref> Towards the end, the year-long campaign stirred controversy due to comments made by Khan in his personal capacity.<ref>{{Cite news |last=Reddy |first=Sujata |title=Snapdeal releases official statement on Aamir Khan controversy |work=The Economic Times |url=https://economictimes.indiatimes.com/magazines/panache/snapdeal-releases-official-statement-on-aamir-khan-controversy/articleshow/49919825.cms |access-date=2021-02-05 |archive-date=2 April 2020 |archive-url=https://web.archive.org/web/20200402173211/https://economictimes.indiatimes.com/magazines/panache/snapdeal-releases-official-statement-on-aamir-khan-controversy/articleshow/49919825.cms |url-status=live }}</ref>

==== Reported sales of counterfeit products ====
In January 2021, the [[Office of the United States Trade Representative|Office of the United States Trade Representative (USTR)]] released a 2020 report that identified Snapdeal as a marketplace where counterfeit products are sold. Snapdeal also sent a notice to the USTR asking for the statements made in the report to be retracted, and for a corrigendum to be issued.<ref>{{Cite news |title=Snapdeal writes letter to USTR protesting inclusion in Notorious Markets list |work=The Economic Times |url=https://economictimes.indiatimes.com/tech/tech-bytes/snapdeal-writes-to-ustr-to-after-inclusion-in-notorious-markets-list-for-the-second-time/articleshow/80588254.cms?from=mdr |access-date=2021-02-05 |archive-date=15 August 2023 |archive-url=https://web.archive.org/web/20230815080152/https://economictimes.indiatimes.com/tech/tech-bytes/snapdeal-writes-to-ustr-to-after-inclusion-in-notorious-markets-list-for-the-second-time/articleshow/80588254.cms?from=mdr |url-status=live }}</ref> It was subsequently dropped from the 2021 USTR notorious markets report, released in 2022.<ref name="nmreport2021">{{cite web |title=2021 Review of Notorious Markets for Counterfeiting and Piracy |url=https://ustr.gov/sites/default/files/IssueAreas/IP/2021%20Notorious%20Markets%20List.pdf |website=Office of the United States Trade Representative |access-date=February 28, 2022 |archive-url=https://web.archive.org/web/20220219010617/https://ustr.gov/sites/default/files/IssueAreas/IP/2021%20Notorious%20Markets%20List.pdf |archive-date=February 19, 2022 |date=February 17, 2022|url-status=live}}</ref> Snapdeal is a member of the [[International Trademark Association]] (INTA), which has over 7200 members from 187 countries that pledge to protect [[intellectual property]] on online marketplaces.<ref>{{Cite web |title=Snapdeal joins International Trademark Association - ET Retail |url=https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/snapdeal-joins-international-trademark-association/72135331 |website=ETRetail.com |access-date=15 August 2023 |archive-date=28 August 2022 |archive-url=https://web.archive.org/web/20220828065542/https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/snapdeal-joins-international-trademark-association/72135331 |url-status=live }}</ref>

==== Open Network for Digital Commerce ====
In March 2023, [[Fortune India]] reported on Snapdeal's integration with the government-led [[Open Network for Digital Commerce]] (ONDC), focusing on India's non-metro regions. The company generates over 86% of its business from these areas.

== Funding and acquisitions ==

=== Fundraising ===
Snapdeal has completed multiple rounds of funding.

It received its first investment in January 2011, amounting to US$12 million from Nexus Venture Partners and [[Vani Kola|Indo-US Venture Partners]]. Another round was done in July 2011 for funds amounting to US$45 million, from [[Bessemer Venture Partners]] and existing investors. A third round of funding worth US$50 million was completed the same year, from [[eBay]] and existing investors.<ref>{{cite web |date=1 April 2013 |title=Exclusive: Snapdeal raises $50 Million from eBay and existing investors |url=http://www.nextbigwhat.com/ebay-invests-in-snapdeal-297/ |website=NextBigWhat |access-date=25 August 2013 |archive-date=26 August 2013 |archive-url=https://web.archive.org/web/20130826204859/http://www.nextbigwhat.com/ebay-invests-in-snapdeal-297/ |url-status=live }}</ref>

In February 2014, Snapdeal raised US$133 million in a round led by eBay together with Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, [[Intel Capital]] and Saama Capital.<ref name="The Times of India">{{cite news |last=Gooptu |first=Biswarup |date=27 February 2014 |title=eBay increases stake in Snapdeal, invests $134 million |work=The Times of India |url=http://economictimes.indiatimes.com/articleshow/31060409.cms |access-date=26 February 2014 |archive-date=14 August 2017 |archive-url=https://web.archive.org/web/20170814183424/http://economictimes.indiatimes.com/articleshow/31060409.cms |url-status=live }}</ref> The following month, it raised an additional US$105 million from [[BlackRock]], [[Temasek Holdings]], PremjiInvest and others.<ref>{{cite web |last=K. Abudheen |first=Sainul |date=21 May 2014 |title=Snapdeal raises $100M in fresh funding from BlackRock, Temasek, PremjiInvest, others |url=http://www.vccircle.com/news/technology/2014/05/21/snapdeal-raises-100m-fresh-funding-blackrock-temasek-premjiinvest-others |website=VCCircle |access-date=21 May 2014 |archive-date=13 March 2017 |archive-url=https://web.archive.org/web/20170313010114/http://www.vccircle.com/news/technology/2014/05/21/snapdeal-raises-100m-fresh-funding-blackrock-temasek-premjiinvest-others |url-status=dead }}</ref> SoftBank also invested US$647 million in October 2014, making it the largest shareholder in Snapdeal.<ref>[http://www.affairscloud.com/japans-softbank-to-invest-10b-in-india/ "SoftBank becomes largest investor in Snapdeal"] {{webarchive|url=https://archive.today/20141028202504/http://www.affairscloud.com/japans-softbank-to-invest-10b-in-india/|date=28 October 2014}}, Affairscloud, 28 October 2014.</ref>

In August 2015, [[Alibaba Group]], [[Foxconn]] and SoftBank invested US$500 million in Snapdeal.<ref>{{cite web |date=18 August 2015 |title=Snapdeal secures USD 500 Million in an investment round led by Alibaba, Foxconn and SoftBank to power its digital commerce ecosystem - Snapdeal Blog |url=http://blog.snapdeal.com/snapdeal-secures-usd-500-million-in-an-investment-round-led-by-alibaba-foxconn-and-softbank-to-power-its-digital-commerce-ecosystem/ |archive-url=https://web.archive.org/web/20150822224925/http://blog.snapdeal.com/snapdeal-secures-usd-500-million-in-an-investment-round-led-by-alibaba-foxconn-and-softbank-to-power-its-digital-commerce-ecosystem/ |archive-date=2015-08-22}}</ref> In February of the following year, [[Ontario Teachers' Pension Plan]] and Brother Fortune Apparel injected US$200 million in funds into Snapdeal at a valuation of US$6.5 billion.<ref>{{cite news |last1=Gooptu |first1=Biswarup |last2=Chanchani |first2=Madhav |date=15 February 2016 |title=Ontario Teachers' Pension Plan and others lead $200 million funding round in Snapdeal |work=[[The Economic Times]] |url=http://economictimes.indiatimes.com/industry/services/retail/ontario-teachers-pension-plan-and-others-lead-200-million-funding-round-in-snapdeal/articleshow/50985071.cms |access-date=19 August 2017 |archive-date=27 July 2016 |archive-url=https://web.archive.org/web/20160727100546/http://economictimes.indiatimes.com/industry/services/retail/ontario-teachers-pension-plan-and-others-lead-200-million-funding-round-in-snapdeal/articleshow/50985071.cms |url-status=live }}</ref>


In May 2017, Snapdeal raised funding worth [[Indian rupee|₹]]113 [[crore]] from Nexus Venture Partners.<ref>{{cite news |last1=Sen |first1=Anirban |last2=Dalal |first2=Mihir |date=29 May 2017 |title=Snapdeal gets Rs 113 crore from Nexus, founders in surprise funding |publisher=Livemint |url=http://www.livemint.com/Companies/ZaZm6EAFj1EGUg2GaaWkwI/Snapdeal-gets-Rs113-crore-from-Nexus-founders-in-surprise-f.html |access-date=29 May 2017 |archive-date=29 May 2017 |archive-url=https://web.archive.org/web/20170529121747/http://www.livemint.com/Companies/ZaZm6EAFj1EGUg2GaaWkwI/Snapdeal-gets-Rs113-crore-from-Nexus-founders-in-surprise-f.html |url-status=live }}</ref><ref>{{cite news |date=29 May 2017 |title=Struggling Snapdeal gets Rs 113 cr funding |work=[[The Economic Times]] |url=http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/struggling-snapdeal-gets-rs-113-cr-funding/58895979 |access-date=29 May 2017 |archive-date=29 May 2017 |archive-url=https://web.archive.org/web/20170529145519/http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/struggling-snapdeal-gets-rs-113-cr-funding/58895979 |url-status=live }}</ref>
===Acquisitions===
* In June 2011, Snapdeal acquired Bangalore-based group buying site, Grabbon.com.<ref>{{cite web|author= 29 June 2010|url=http://www.financialexpress.com/news/jasper-announces-acquisition-of-grabbon/639905/|title= Jasper announces acquisition of Grabbon|publisher= The Financial Express |date= 29 June 2010}}</ref>
* In April 2012, Snapdeal acquired esportsbuy.com, an online sports goods retailer based out of Delhi.<ref>{{cite news|author= 4 April 2012 |url=http://articles.economictimes.indiatimes.com/2012-04-04/news/31287554_1_kunal-behl-snapdeal-electronics-retailer-letsbuy-com |title=Snapdeal acquires Esportsbuy.com |publisher= Economic Times |date=4 April 2012}}</ref><ref>{{cite web|author= 4 April 2012 |url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3279891.ece|title=Snapdeal buys Esportsbuy.com |publisher= The Hindu Business Line |date=4 April 2012}}</ref>
* In May 2013, Snapdeal acquired Shopo.in, an online marketplace for Indian handicraft products.<ref>{{cite news|author= 1 June 2013 |url=http://articles.timesofindia.indiatimes.com/2013-06-01/internet/39674168_1_kunal-bahl-snapdeal-com-rohit-bansal-snapdeal|title=Snapdeal acquires Shopo.in |publisher= Times of India |date=1 June 2013}}</ref>
* In April 2014, Snapdeal acquired fashion products discovery site, Doozton.com.<ref>{{cite news|author= 11 December 2014 |url=http://economictimes.indiatimes.com/industry/services/retail/snapdeal-acquires-gifting-recommendation-tech-firm-wishpicker/articleshow/45472904.cms |title=Snapdeal acquires Doozton.com |publisher= Economic Times |date=11 December 2014}}</ref>
* In December 2014, Snapdeal acquired gifting recommendation site, Wishpicker.com.<ref>{{cite news|author= 11 December 2014 |url=http://economictimes.indiatimes.com/industry/services/retail/snapdeal-acquires-gifting-recommendation-tech-firm-wishpicker/articleshow/45472904.cms |title=Snapdeal acquires Wishpicker.com |publisher= Economic Times |date=11 December 2014}}</ref>
* In January 2015, Snapdeal acquired a stake in product comparison website Smartprix.com.<ref>{{cite web |url=http://www.vccircle.com/news/technology/2015/01/05/snapdeal-buys-stake-online-product-comparison-site-smartprixcom |title= Snapdeal buys stake in product comparison site Smartprix.com |publisher= VC Circle |accessdate=2014-01-06}}</ref>


In December 2022, [[Reuters]] reported that Snapdeal had cancelled its $152 million [[Initial public offering|IPO]] due to unfavourable market conditions. The decision followed challenges in the tech stock market, influencing Snapdeal's reassessment and potential deferral of its IPO plans amidst a broader trend of declining valuations in the tech sector.<ref>{{Cite web |last1=Sriram |first1=M. |last2=Kalra |first2=Aditya |date=2022-12-09 |title=Exclusive: India's Snapdeal to shelve $152 million IPO amid tech stocks rout |url=https://www.reuters.com/world/india/indias-snapdeal-shelve-152-million-ipo-amid-tech-stocks-rout-2022-12-09/ |access-date=2024-01-06 |website=Reuters}}</ref>
* In February 2015, Snapdeal acquired luxury fashion products discovery site, [[Exclusively.in]].<ref>[http://techcrunch.com/2015/02/18/india-snapdeal-exclusively/"], Business-standard", 18 February 2015.</ref>


=== Acquisitions ===
* In March 2015, Snapdeal acquired 20% stake in Gojavas.com.<ref>{{cite web |url=http://www.livemint.com/Companies/hRdi97MKny49BsO0SAoLpL/Snapdeal-acquires-20-stake-in-GoJavas.html?utm_source=copy |title= Snapdeal acquired 20% stake in Gojavas.com |publisher= LiveMint |accessdate=2015-03-18}}</ref>
In June 2010, Snapdeal's holding company Jasper Infotech acquired [[Bengaluru]]-based group buying website Grabbon.com for an undisclosed amount.<ref name="argawal">Shrija Argawal, [https://in.reuters.com/article/idINIndia-49749620100629 "SnapDeal owners acquire Grabbon; to expand & differentiate,"] {{Webarchive|url=https://web.archive.org/web/20180726234318/https://in.reuters.com/article/idINIndia-49749620100629 |date=26 July 2018 }} ''[[Reuters]]'', 29 June 2010.</ref>
* In March 2015, Snapdeal acquired ecommerce management software and fulfillment solution provider, [[Unicommerce.com]] .<ref>{{cite web |url=http://www.livemint.com/Companies/55xDQzzGjGEJv0vkKZgD7M/Snapdeal-buys-ecommerce-management-firm-Unicommerce.html |title= Snapdeal buys e-commerce management firm Unicommerce |publisher= LiveMint |accessdate=2015-03-31}}</ref>


In April 2012, [[Delhi]]-based online sports goods retailer eSportsBuy.com was acquired.<ref>{{Cite news |last=Chatterjee |first=Paramita |title=Snapdeal acquires Esportsbuy.com |work=The Economic Times |url=https://economictimes.indiatimes.com/tech/internet/snapdeal-acquires-esportsbuy-com/articleshow/12527468.cms |access-date=2022-07-30 |archive-date=9 August 2023 |archive-url=https://web.archive.org/web/20230809180140/https://economictimes.indiatimes.com/tech/internet/snapdeal-acquires-esportsbuy-com/articleshow/12527468.cms |url-status=live }}</ref> This was followed by the acquisition of Shopo.in in 2013, which is a customer-to-customer (C2C) e-commerce platform.<ref>{{cite news|url=https://timesofindia.indiatimes.com/tech/tech-news/internet/Snapdeal-acquires-Shopo/articleshow/20376318.cms|archive-url=https://web.archive.org/web/20130617054355/http://articles.timesofindia.indiatimes.com/2013-06-01/internet/39674168_1_kunal-bahl-snapdeal-com-rohit-bansal-snapdeal|url-status=live|archive-date=17 June 2013|title=Snapdeal acquires Shopo.in |newspaper= [[The Times of India]] |date=1 June 2013}}</ref>
* In March 2015, Snapdeal entered into the financial services marketplace by acquiring a majority stake of RupeePower which provides a digital platform for financial products to customers. Mr. Tejasvi Mohanram, the founder of RupeePower would continue to be the MD&CEO of the company. <ref>{{cite web |url=http://articles.economictimes.indiatimes.com/2015-04-01/news/60720280_1_kunal-bahl-snapdeal-marketplace-capital-assist
|title= Snapdeal acquires majority stake of RupeePower |publisher= articles.economictimes.indiatimes.com |accessdate=2015-04-01}}</ref><ref>{{cite web |url=http://www.moneycontrol.com/news/business/snapdeal-acquires-majority-stakerupeepower_1345224.html |title= Snapdeal acquires majority stake of RupeePower |publisher= MoneyControl |accessdate=2015-03-31}} </ref><ref>{{cite web |url=http://timesofindia.indiatimes.com/tech/tech-news/Snapdeal-acquires-RupeePower/articleshow/46758631.cms|title= Snapdeal acquires majority stake of RupeePower |publisher= The Times Of India |accessdate=2015-03-31}} </ref>


In 2014, Snapdeal acquired Doozton, a fashion product discovery technology platform, and Wishpicker, a technology platform that uses [[machine learning]] to deliver recommendations for gift purchases.<ref name="pani">Priyanka Pani, [https://www.thehindubusinessline.com/companies/snapdealcom-buys-fashion-products-discovery-platform-dooztoncom/article23170628.ece "Snapdeal.com buys fashion products discovery platform Doozton.com,"] {{Webarchive|url=https://web.archive.org/web/20230815080151/https://www.thehindubusinessline.com/companies/snapdealcom-buys-fashion-products-discovery-platform-dooztoncom/article64225986.ece |date=15 August 2023 }} ''[[Business Line|The Hindu Business Line]]'', 16 April 2014.</ref> Both deals were completed for undisclosed amounts.<ref name="wish">[https://economictimes.indiatimes.com/industry/services/retail/snapdeal-acquires-gifting-recommendation-tech-firm-wishpicker/articleshow/45472904.cms "Snapdeal acquires gifting recommendation tech firm Wishpicker,"] {{Webarchive|url=https://web.archive.org/web/20180727024303/https://economictimes.indiatimes.com/industry/services/retail/snapdeal-acquires-gifting-recommendation-tech-firm-wishpicker/articleshow/45472904.cms |date=27 July 2018 }} ''[[The Economic Times]]'', 11 December 2014.</ref><ref name="shu">{{Cite web |last=Shu |first=Catherine |date=12 December 2014 |title=Snapdeal, One Of India's Leading E-commerce Sites, Acquires Wishpicker To Deliver Better Product Recommendations |url=https://techcrunch.com/2014/12/11/snapdeal-wishpicker/ |access-date=2022-07-30 |website=TechCrunch |language=en-US}}</ref>
* In April 2015, Snapdeal acquired mobile-payments company FreeCharge.com.<ref>{{cite web |url=http://www.wsj.com/articles/indias-snapdeal-buys-freecharge-1428479332 |title= India’s Snapdeal Buys FreeCharge |publisher= The Wall Street Journal |accessdate=2015-04-08}}</ref>


Snapdeal made multiple acquisitions in 2015, acquiring a stake in product comparison website Smartprix in January, before acquiring a discovery site for luxury fashion products, Exclusively.in.<ref>{{Cite web |last=Lunden |first=Ingrid |date=18 February 2015 |title=India's Snapdeal Buys Exclusively.In To Add Luxury Goods To Its Online Marketplace |url=https://techcrunch.com/2015/02/18/india-snapdeal-exclusively/ |access-date=2022-07-30 |website=TechCrunch |language=en-US}}</ref> Two months later, it acquired a 20% stake in logistics service company GoJavas as well as e-commerce solution provider Unicommerce, and financial transaction platform RupeePower.<ref>{{cite web |last=Verma |first=Shrutika |date=18 March 2015 |title=Snapdeal acquired 20% stake in Gojavas.com |url=http://www.livemint.com/Companies/hRdi97MKny49BsO0SAoLpL/Snapdeal-acquires-20-stake-in-GoJavas.html |access-date=2015-03-18 |website=Livemint |publisher= |archive-date=2 April 2015 |archive-url=https://web.archive.org/web/20150402165238/http://www.livemint.com/Companies/hRdi97MKny49BsO0SAoLpL/Snapdeal-acquires-20-stake-in-GoJavas.html |url-status=live }}</ref><ref>{{cite web |last1=Verma |first1=Shrutika |last2=Dalal |first2=Mihir |date=31 March 2015 |title=Snapdeal buys e-commerce management firm Unicommerce |url=http://www.livemint.com/Companies/55xDQzzGjGEJv0vkKZgD7M/Snapdeal-buys-ecommerce-management-firm-Unicommerce.html |access-date=2015-03-31 |website=Livemint |publisher= |archive-date=20 July 2015 |archive-url=https://web.archive.org/web/20150720093431/http://www.livemint.com/Companies/55xDQzzGjGEJv0vkKZgD7M/Snapdeal-buys-ecommerce-management-firm-Unicommerce.html |url-status=live }}</ref><ref>{{Cite web |last=Lunden |first=Ingrid |date=31 March 2015 |title=Snapdeal Acquires RupeePower, Will Add Loans, Other Financing To Its Marketplace |url=https://techcrunch.com/2015/03/31/snapdeal-acquires-rupeepower-will-add-loans-other-financing-to-its-marketplace/ |access-date=2022-07-30 |website=TechCrunch |language=en-US}}</ref> In April 2015, [[mobile payment]]s company [[Freecharge]] was acquired by Snapdeal.<ref>{{cite news |url= https://www.wsj.com/articles/indias-snapdeal-buys-freecharge-1428479332 |title= India's Snapdeal Buys FreeCharge |work= The Wall Street Journal |date= 8 April 2015 |access-date= 2015-04-08 |last1= Thoppil |first1= Dhanya Ann |archive-date= 31 December 2016 |archive-url= https://web.archive.org/web/20161231122637/http://www.wsj.com/articles/indias-snapdeal-buys-freecharge-1428479332 |url-status= live }}</ref> Programmatic display advertising platform Reduce Data was also acquired in September of the same year.<ref>{{cite news|title = Snapdeal acquires Silicon Valley startup Reduce Data - The Economic Times|newspaper = The Economic Times|url = http://economictimes.indiatimes.com/small-biz/startups/snapdeal-acquires-silicon-valley-startup-reduce-data/articleshow/48772270.cms|access-date = 2015-09-02|last1 = Gooptu|first1 = Biswarup|archive-date = 5 September 2015|archive-url = https://web.archive.org/web/20150905015620/http://economictimes.indiatimes.com/small-biz/startups/snapdeal-acquires-silicon-valley-startup-reduce-data/articleshow/48772270.cms|url-status = live}}</ref>
==Business results==
In the year 2012-13 Snapdeal had said that it expected revenues of about {{INRConvert|600|c}}. Betting big on the growth of mobile commerce, Kunal Bahl, the CEO, said at the time that 15-20 per cent of the sales on Snapdeal came through m-commerce. Snapdeal.com expected the total sale of products traded on its platform to cross {{INRConvert|2000|c}} in the fiscal year 2013-14 helped by its robust growth in the past two years and the growing popularity of e-commerce in India.<ref>{{cite news| url=http://articles.economictimes.indiatimes.com/2013-03-31/news/38163357_1_snapdeal-ceo-kunal-bahl-internet-and-mobile-association | work=The Times Of India | title=Snapdeal expects its online sales to cross Rs 2,000 cr in FY14 | date=31 March 2013}}</ref> In June 2014, Snapdeal announced that it had achieved the milestone of 1000 sellers on its platform getting sales of over Rs 1 crore.<ref>{{cite news| url=http://www.indianweb2.com/2014/06/snapdeal-crosses-milestone-1000-sellers-getting-sales-rs-1-crore/ | work=IndianWeb2 | title=Snapdeal crosses milestone of 1,000 sellers getting sales of over Rs 1 crore | date=16 June 2014}}</ref> Snapdeal is the fastest growing e-commerce company in India with gross sales over 3 billion dollars annually


In August 2016, logistics firm Pigeon Express acquired a 51% stake in GoJavas with Snapdeal holding 49% stake in the firm.<ref>{{Cite web |date=16 March 2017 |title=Pigeon Express in talks to buy out Snapdeal's GoJavas stake |url=http://www.livemint.com/Companies/Ua2ult2aTB5cWOI5HJqhbK/Pigeon-Express-in-talks-to-buy-out-Snapdeals-GoJavas-stake.html |access-date=2017-05-04 |website=Livemint |archive-date=7 May 2017 |archive-url=https://web.archive.org/web/20170507013617/http://www.livemint.com/Companies/Ua2ult2aTB5cWOI5HJqhbK/Pigeon-Express-in-talks-to-buy-out-Snapdeals-GoJavas-stake.html |url-status=live }}</ref> In March 2017, Snapdeal sold its stake in GoJavas to Pigeon Express.<ref>{{Cite web |last=Alam |first=Tausif |date=2017-10-07 |title=Gojavas sends Rs 300-crore legal notice to Snapdeal and its co-founders |url=https://entrackr.com/2017/10/snapdeal-gojavas-quickdel/ |access-date=2024-01-07 |website=Entrackr |language=en-US}}</ref>
==Awards and recognition==
* eRetailer of the Year & Best Advertising campaign of the year - Indian eRetail awards 2012 organized by Franchise India in Feb,2012.<ref name="Saturday, February 25, 2012">{{cite web|author= Saturday, 25 February 2012 |url=http://www.indiaprwire.com/pressrelease/electronic-commerce/20120225113063.htm|title= Snapdeal.com awarded eRetailer of the year; Also wins Best Advertising campaign of the year award |publisher= India PR Wire|date=25 February 2012}}</ref>
* Winner of Red Herring Asia Awards 2011.<ref>{{cite web|url=http://www.redherring.com/red-herring-asia/2011-red-herring-top-100-asia/|title= 2011 RED HERRING TOP 100 ASIA |publisher= RED HERRING}}</ref>
* E-commerce site of the year at WAT awards that took place in Jan 2012, Mumbai.<ref>{{cite web|author= 21 January 2012 |url=http://www.watblog.com/2012/01/21/and-the-winners-of-wat-awards-2012-are%E2%80%A6%E2%80%A6congratulations-to-all/|title= And The Winners Of WAT Awards 2012 Are……Congratulations To All! |publisher= WAT Blog.com|date= 21 January 2012}}</ref>
* Voted amongst the Buziest brands of India in afaqs's annual buzz-making poll.<ref>{{cite web|author= 27 February 2012 |url=http://www.afaqs.com/news/story.html?sid=33113_7th+Edition+of+Indias+Buzziest+Brands|title= 7th Edition of India's Buzziest Brands|publisher= Afaqs |date= 27 February 2012}}</ref>


== Collaborations ==
==Trivia==
* In June 2011, Shiv Nagar, a village located in [[Muzaffarnagar district]] in [[Uttar Pradesh]], [[India]], became [[Snapdeal.com Nagar|SnapDeal.com Nagar]] (nagar means town), after Snapdeal had installed 15 hand pumps for drinking water. The villagers voted to name their hamlet after Snapdeal to express their gratitude.<ref>{{cite web|title=Indian village named for a god now honors SnapDeal.com|url=http://edition.cnn.com/2011/WORLD/asiapcf/06/17/india.village.name/|website=www.cnn.com|publisher=Cable News Network|accessdate=24 October 2014}}</ref><ref>{{cite web|title=Snapdeal adopts village in Uttar Pradesh and residents renames village to Snapdeal.com|url=http://articles.economictimes.indiatimes.com/2011-06-14/news/29657008_1_csr-village-residents|website=economictimes.indiatimes.com|publisher=Bennett, Coleman & Co. Ltd.|accessdate=24 October 2014}}</ref>


* In Sep 14, Croma entered into strategic partnership with Snapdeal to sell electronic goods online.<ref>{{Cite web |date=2014-09-16 |title=Croma, Snapdeal.com tie-up to sell electronic goods online |url=https://www.hindustantimes.com/business/croma-snapdeal-com-tie-up-to-sell-electronic-goods-online/story-Yty40Ur5Skf893QUtXmJ1N.html |access-date=2024-05-03 |website=Hindustan Times |language=en}}</ref>
==Criticism==
* In Mar 16, [[JLL (company)|JLL]] India's residential services collaborated with Snapdeal to provide brokerage-free buyer services in primary property sales.<ref>{{Cite web |date=2016-03-22 |title=JLL India's residential services partners with Snapdeal to market residential properties online |url=https://www.businesstoday.in/personal-finance/real-estate/story/jll-indias-residential-services-partners-with-snapdeal-to-market-residential-properties-online-57754-2016-03-22 |access-date=2024-05-03 |website=Business Today |language=en}}</ref>
* In Jan 18, [[The Pantaloons|Pantaloons]] partners Snapdeal to enhance online portfolio.<ref>{{Cite web |date=2016-03-28 |title=Pantaloons partners Snapdeal to boost online presence |url=https://www.thehindubusinessline.com/companies/pantaloons-partners-snapdeal-to-boost-online-presence/article8406140.ece |access-date=2024-05-03 |website=BusinessLine |language=en}}</ref>
* In Feb 22, Snapdeal partners with GoKwik to enhance shopping experience.<ref>{{Cite web |last=www.ETRetail.com |title=Snapdeal partners with GoKwik to enhance shopping experience - ET Retail |url=https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/snapdeal-partners-with-gokwik-to-enhance-shopping-experience/89432504 |access-date=2024-05-03 |website=ETRetail.com |language=en}}</ref>
* In Sep 23, Snapdeal partnered with [[Agoda]] to give consumers travel choices.<ref>{{Cite web |last=Team |first=Start-Up |date=2023-09-22 |title=Agoda Announces Partnership With Snapdeal To Give Consumers Travel Choices |url=https://startup.outlookindia.com/sector/e-commerce/agoda-announces-partnership-with-snapdeal-to-give-consumers-travel-choices-news-9471 |access-date=2024-05-03 |website=startup.outlookindia.com/ |language=en}}</ref>


== See also ==
* Snapdeal has been criticized for failing to deliver big discounts and speedy deliveries on its '''Savings Day sale''' held on 11 November 2014.<ref>[http://firstbiz.firstpost.com/corporate/snapdeal-amazon-sales-flop-apple-samsung-lg-may-be-partially-responsible-107966.html Snapdeal, Amazon sales flop: Samsung, LG, Sony may be partly responsible]</ref>
* [[E-commerce in India]]
* [[Online shopping]]
* [[Retail]]
{{Portal bar|Companies|Internet|Business and Economics}}


==References==
==References==
{{Reflist|35em}}
{{Reflist}}


==External links==
==External links==
* {{Official website|http://www.snapdeal.com/}}
* {{Official website|https://www.snapdeal.com/}}


{{SoftBank}}
{{SoftBank}}


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Latest revision as of 15:21, 4 January 2025

"Snapdeal.com" redirects here. For the village, see Snapdeal.com Nagar.

Snapdeal
Type of businessPrivate
Type of site
E-commerce
Available inEnglish
Founded4 February 2010; 14 years ago (2010-02-04)[1]
HeadquartersNew Delhi, India
Area servedIndia
Founder(s)
Key peopleHimanshu Chakrawarti
(CEO)
IndustryE-commerce
ServicesOnline shopping
RevenueDecrease ₹388 crore (US$45 million) (FY23)[2]
Operating incomePositive decrease ₹−282 crore (US$−33 million) (FY23)
URLwww.snapdeal.com
CommercialYes
RegistrationRequired
Current statusActive
Native client(s) oniOS, Android, Windows

Snapdeal is an Indian e-commerce company, based in New Delhi, India. It was founded in February 2010 by Kunal Bahl and Rohit Bansal.[3]

Snapdeal is one of the top 5 online marketplaces in India.[4] Snapdeal targets the value e-commerce segment, which Bahl estimated to be three times larger than the branded goods market.[5]

Fashion, home and general merchandise account for a majority of the products sold by over 500,000 sellers on Snapdeal.[6] Buyers from more than 3,700 towns in India shop on Snapdeal.[7]

History

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Establishment

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Snapdeal was founded on 4 February 2010 as a daily deals platform, before expanding to become an online marketplace in October 2011.[8]

Unsuccessful merger with Flipkart

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Reports emerged in Q2 2016 that SoftBank Group planned to engineer a merger between Snapdeal and Flipkart.[9][10] Discussions took place for months, but concluded in July 2017 after the deal fell through due to lack of consensus among Snapdeal's board members. Disagreements over valuation and proposed special payouts to early investors, Nexus Venture Partners and Kalaari Capital, were among the reasons cited.[11][12]

Snapdeal 2.0

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Following the unsuccessful plan to merge with Flipkart, Snapdeal pursued a new strategy it called Snapdeal 2.0. The initiative saw the sale of non-core businesses, Freecharge and Vulcan Express, to dedicate more resources to Snapdeal's e-commerce marketplace, which is its core business.[13][14]

The strategy yielded strong results. From 2017 to 2021, Snapdeal's revenue grew by 74%[15] at its peak, while losses were cut by nearly 95%.[16] Between the financial years in 2018 and 2020, the number of unique customers on Snapdeal's platform also tripled to 27 million. More than 90% of Snapdeal's orders came from non-metro users.[5][17]

Under Snapdeal 2.0, the company built an asset-light operating model designed specifically to serve the value e-commerce segment, including decentralised logistics and minimal inventory, keeping operating costs low.[18]

Part of the strategy's success is derived from recreating the bustling and diverse experiences of India's bazaars online. To sell products to non-metro buyers, Snapdeal identified a need to engage and entertain, just like in physical bricks-and-mortar settings. In February 2021, Bahl shared in an interview with KrASIA that "Snapdeal's engagement with this new and a large part of our existing user base is built on three key themes of video, voice, and vernacular. All these initiatives are built around the central idea of how we can help our users discover and transact better, rather than a traditional approach of how we can sell better."[7]

Snapdeal's focus on the value e-commerce segment has led Indian FMCG companies such as Godrej and Himalaya to use its platform to sell their brand products. The companies have made arrangements to sell their products directly on the platform through authorised dealers. Other brands such as The Man Company, Mamaearth, and Ustraa have also partnered with Snapdeal to reach customers from non-metro regions.[19]

In 2021, Snapdeal also announced that it intends to enter the offline retail space in smaller Indian cities.[20]

In July 2022, the company introduced a formalized group structure under the name AceVector Group, consolidating all three ventures: Snapdeal, Unicommerce and Stellaro Brands.[21]

Miscellaneous

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Diwali campaign with Aamir Khan

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In March 2015, Snapdeal engaged actor Aamir Khan to promote its website in India with its Diwali campaign, "Dil Ki Deal.[22] Towards the end, the year-long campaign stirred controversy due to comments made by Khan in his personal capacity.[23]

Reported sales of counterfeit products

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In January 2021, the Office of the United States Trade Representative (USTR) released a 2020 report that identified Snapdeal as a marketplace where counterfeit products are sold. Snapdeal also sent a notice to the USTR asking for the statements made in the report to be retracted, and for a corrigendum to be issued.[24] It was subsequently dropped from the 2021 USTR notorious markets report, released in 2022.[25] Snapdeal is a member of the International Trademark Association (INTA), which has over 7200 members from 187 countries that pledge to protect intellectual property on online marketplaces.[26]

Open Network for Digital Commerce

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In March 2023, Fortune India reported on Snapdeal's integration with the government-led Open Network for Digital Commerce (ONDC), focusing on India's non-metro regions. The company generates over 86% of its business from these areas.

Funding and acquisitions

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Fundraising

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Snapdeal has completed multiple rounds of funding.

It received its first investment in January 2011, amounting to US$12 million from Nexus Venture Partners and Indo-US Venture Partners. Another round was done in July 2011 for funds amounting to US$45 million, from Bessemer Venture Partners and existing investors. A third round of funding worth US$50 million was completed the same year, from eBay and existing investors.[27]

In February 2014, Snapdeal raised US$133 million in a round led by eBay together with Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital.[28] The following month, it raised an additional US$105 million from BlackRock, Temasek Holdings, PremjiInvest and others.[29] SoftBank also invested US$647 million in October 2014, making it the largest shareholder in Snapdeal.[30]

In August 2015, Alibaba Group, Foxconn and SoftBank invested US$500 million in Snapdeal.[31] In February of the following year, Ontario Teachers' Pension Plan and Brother Fortune Apparel injected US$200 million in funds into Snapdeal at a valuation of US$6.5 billion.[32]

In May 2017, Snapdeal raised funding worth ₹113 crore from Nexus Venture Partners.[33][34]

In December 2022, Reuters reported that Snapdeal had cancelled its $152 million IPO due to unfavourable market conditions. The decision followed challenges in the tech stock market, influencing Snapdeal's reassessment and potential deferral of its IPO plans amidst a broader trend of declining valuations in the tech sector.[35]

Acquisitions

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In June 2010, Snapdeal's holding company Jasper Infotech acquired Bengaluru-based group buying website Grabbon.com for an undisclosed amount.[36]

In April 2012, Delhi-based online sports goods retailer eSportsBuy.com was acquired.[37] This was followed by the acquisition of Shopo.in in 2013, which is a customer-to-customer (C2C) e-commerce platform.[38]

In 2014, Snapdeal acquired Doozton, a fashion product discovery technology platform, and Wishpicker, a technology platform that uses machine learning to deliver recommendations for gift purchases.[39] Both deals were completed for undisclosed amounts.[40][41]

Snapdeal made multiple acquisitions in 2015, acquiring a stake in product comparison website Smartprix in January, before acquiring a discovery site for luxury fashion products, Exclusively.in.[42] Two months later, it acquired a 20% stake in logistics service company GoJavas as well as e-commerce solution provider Unicommerce, and financial transaction platform RupeePower.[43][44][45] In April 2015, mobile payments company Freecharge was acquired by Snapdeal.[46] Programmatic display advertising platform Reduce Data was also acquired in September of the same year.[47]

In August 2016, logistics firm Pigeon Express acquired a 51% stake in GoJavas with Snapdeal holding 49% stake in the firm.[48] In March 2017, Snapdeal sold its stake in GoJavas to Pigeon Express.[49]

Collaborations

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  • In Sep 14, Croma entered into strategic partnership with Snapdeal to sell electronic goods online.[50]
  • In Mar 16, JLL India's residential services collaborated with Snapdeal to provide brokerage-free buyer services in primary property sales.[51]
  • In Jan 18, Pantaloons partners Snapdeal to enhance online portfolio.[52]
  • In Feb 22, Snapdeal partners with GoKwik to enhance shopping experience.[53]
  • In Sep 23, Snapdeal partnered with Agoda to give consumers travel choices.[54]

See also

[edit]

References

[edit]
  1. ^ Chakraborty, Alokananda (18 July 2014). "Lunch with BS: Sachin Bansal". Business Standard Ltd. Archived from the original on 29 November 2014. Retrieved 16 November 2014.
  2. ^ "Snapdeal posts Rs 388 Cr revenue in FY23; losses cut 45%". Entrackr.
  3. ^ Gooptu, Biswarup (28 February 2014). "Snapdeal co-founder Kunal Bahl: A rising star of India's e-commerce space". The Economic Times. Archived from the original on 18 December 2014. Retrieved 16 November 2014.
  4. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 27 January 2024.
  5. ^ a b Balachandran, Manu (12 November 2020). "How Snapdeal Is Turning Around Its Fortune". Forbes India. Archived from the original on 4 June 2023. Retrieved 5 February 2021.
  6. ^ "Snapdeal to add another 5000 manufacturer-sellers to its platform in 2020". The Economic Times. 10 January 2020. Archived from the original on 22 November 2022. Retrieved 5 February 2021.
  7. ^ a b Tiwary, Avanish (4 February 2021). "India's Snapdeal staged a comeback by diving into small cities | Tales from India's Towns". KrASIA. Archived from the original on 22 November 2022. Retrieved 5 February 2021.
  8. ^ Agrawal, Shrija; Rai, Anand (15 November 2012). "We should do a billion dollar in gross merchandise value by 2015: Snapdeal's Shyam Bahl". VCCircle. Archived from the original on 29 November 2014. Retrieved 16 November 2014.
  9. ^ Bidkar, Chinmay (5 April 2017). "SoftBank Aiming for Flipkart-Snapdeal Merger, Rest of the Investors in a Disagreement - TechStory". TechStory. Archived from the original on 1 August 2017. Retrieved 1 August 2017.
  10. ^ Stacey, Kiran; Massoudi, Arash; Inagaki, Kana (9 April 2017). "SoftBank pushes for merger of India's Snapdeal and Flipkart". Financial Times. Archived from the original on 3 February 2023. Retrieved 30 July 2022.
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  14. ^ Gooptu, Biswarup. "Future Supply Chain Solutions buys Vulcan Express for Rs 35 crore". The Economic Times. Archived from the original on 15 August 2023. Retrieved 5 February 2021.
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  21. ^ "Will Snapdeal, a veteran of multiple pivots, finally get it right by focussing on value commerce?". Business Today.
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  23. ^ Reddy, Sujata. "Snapdeal releases official statement on Aamir Khan controversy". The Economic Times. Archived from the original on 2 April 2020. Retrieved 5 February 2021.
  24. ^ "Snapdeal writes letter to USTR protesting inclusion in Notorious Markets list". The Economic Times. Archived from the original on 15 August 2023. Retrieved 5 February 2021.
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  32. ^ Gooptu, Biswarup; Chanchani, Madhav (15 February 2016). "Ontario Teachers' Pension Plan and others lead $200 million funding round in Snapdeal". The Economic Times. Archived from the original on 27 July 2016. Retrieved 19 August 2017.
  33. ^ Sen, Anirban; Dalal, Mihir (29 May 2017). "Snapdeal gets Rs 113 crore from Nexus, founders in surprise funding". Livemint. Archived from the original on 29 May 2017. Retrieved 29 May 2017.
  34. ^ "Struggling Snapdeal gets Rs 113 cr funding". The Economic Times. 29 May 2017. Archived from the original on 29 May 2017. Retrieved 29 May 2017.
  35. ^ Sriram, M.; Kalra, Aditya (9 December 2022). "Exclusive: India's Snapdeal to shelve $152 million IPO amid tech stocks rout". Reuters. Retrieved 6 January 2024.
  36. ^ Shrija Argawal, "SnapDeal owners acquire Grabbon; to expand & differentiate," Archived 26 July 2018 at the Wayback Machine Reuters, 29 June 2010.
  37. ^ Chatterjee, Paramita. "Snapdeal acquires Esportsbuy.com". The Economic Times. Archived from the original on 9 August 2023. Retrieved 30 July 2022.
  38. ^ "Snapdeal acquires Shopo.in". The Times of India. 1 June 2013. Archived from the original on 17 June 2013.
  39. ^ Priyanka Pani, "Snapdeal.com buys fashion products discovery platform Doozton.com," Archived 15 August 2023 at the Wayback Machine The Hindu Business Line, 16 April 2014.
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  41. ^ Shu, Catherine (12 December 2014). "Snapdeal, One Of India's Leading E-commerce Sites, Acquires Wishpicker To Deliver Better Product Recommendations". TechCrunch. Retrieved 30 July 2022.
  42. ^ Lunden, Ingrid (18 February 2015). "India's Snapdeal Buys Exclusively.In To Add Luxury Goods To Its Online Marketplace". TechCrunch. Retrieved 30 July 2022.
  43. ^ Verma, Shrutika (18 March 2015). "Snapdeal acquired 20% stake in Gojavas.com". Livemint. Archived from the original on 2 April 2015. Retrieved 18 March 2015.
  44. ^ Verma, Shrutika; Dalal, Mihir (31 March 2015). "Snapdeal buys e-commerce management firm Unicommerce". Livemint. Archived from the original on 20 July 2015. Retrieved 31 March 2015.
  45. ^ Lunden, Ingrid (31 March 2015). "Snapdeal Acquires RupeePower, Will Add Loans, Other Financing To Its Marketplace". TechCrunch. Retrieved 30 July 2022.
  46. ^ Thoppil, Dhanya Ann (8 April 2015). "India's Snapdeal Buys FreeCharge". The Wall Street Journal. Archived from the original on 31 December 2016. Retrieved 8 April 2015.
  47. ^ Gooptu, Biswarup. "Snapdeal acquires Silicon Valley startup Reduce Data - The Economic Times". The Economic Times. Archived from the original on 5 September 2015. Retrieved 2 September 2015.
  48. ^ "Pigeon Express in talks to buy out Snapdeal's GoJavas stake". Livemint. 16 March 2017. Archived from the original on 7 May 2017. Retrieved 4 May 2017.
  49. ^ Alam, Tausif (7 October 2017). "Gojavas sends Rs 300-crore legal notice to Snapdeal and its co-founders". Entrackr. Retrieved 7 January 2024.
  50. ^ "Croma, Snapdeal.com tie-up to sell electronic goods online". Hindustan Times. 16 September 2014. Retrieved 3 May 2024.
  51. ^ "JLL India's residential services partners with Snapdeal to market residential properties online". Business Today. 22 March 2016. Retrieved 3 May 2024.
  52. ^ "Pantaloons partners Snapdeal to boost online presence". BusinessLine. 28 March 2016. Retrieved 3 May 2024.
  53. ^ www.ETRetail.com. "Snapdeal partners with GoKwik to enhance shopping experience - ET Retail". ETRetail.com. Retrieved 3 May 2024.
  54. ^ Team, Start-Up (22 September 2023). "Agoda Announces Partnership With Snapdeal To Give Consumers Travel Choices". startup.outlookindia.com/. Retrieved 3 May 2024.
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