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{{Short description|Cheese flavored snack made in the US}}
'''Cheez Doodles''' are a [[cheese]]-flavored [[Cheese puffs|cheese puff]] produced by [[Wise Foods]] which are similar to [[Frito-Lay|Frito-Lay's]] [[Cheetos]]. They debuted several years after Frito-Lay's snack in the 1950s. Originally developed and manufactured by King Kone Corp. of the Bronx (owned and operated by [[Morrie Yohai]]),<ref>{{cite web|last=Hevesi |first=Dennis |url=http://www.nytimes.com/2010/08/03/business/03yohai.html?src=busln |title=Morrie Yohai, 90, the Man Behind Cheez Doodles, Is Dead |publisher=Nytimes.com |date=2010-08-02 |accessdate=2011-10-17}}</ref> it became the prevalent cheese puff snack on the East Coast. In the mid-1960s the company (now known as Old London Foods) was acquired by [[Borden Food Corporation|Borden]] and assigned to the Wise potato chip division. Cheez Doodles remain one of the strongest brands marketed by Wise, which is no longer part of Borden.


{{infobox brand
⚫
[[File:Cheez Doodles.jpg|thumb|right|A large bag of Cheez Doodles.]]
| name = Cheez Doodles
| logo =
| image = Cheez Doodles packaging.jpg
| caption = A large bag of Cheez Doodles.
| type = [[cheese puff]]
| currentowner = [[Wise Foods]]
| origin = United States
| introduced = {{Start date|1964}}
| discontinued =
| markets = North America
| previousowners = {{ubl|[[King Kone Corp.]]|[[Borden, Inc.]]}}
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{URL|cheezdoodles.com}}
}}
'''Cheez Doodles''' are a [[cheese puff]] produced by [[Wise Foods]]. Originally developed and manufactured in 1964 by [[King Kone Corp.]] of [[the Bronx]], [[New York City|New York]],<ref name=":0">{{Cite news |last=Hevesi |first=Dennis |date=2010-08-02 |title=Morrie Yohai, 90, the Man Behind Cheez Doodles, Is Dead |work=New York Times |url=https://www.nytimes.com/2010/08/03/business/03yohai.html?src=busln |accessdate=2011-10-17 |archive-date=2013-12-20 |archive-url=https://web.archive.org/web/20131220211315/http://www.nytimes.com/2010/08/03/business/03yohai.html?src=busln |url-status=live }}</ref> it became the prevalent cheese puff snack on the [[East Coast of the United States|East Coast]].


== Description ==
Like Cheetos, Cheez Doodles were produced in many varieties. Currently available and past varieties include:
Cheez Doodles are a cheese-flavored baked cheese puff made of [[food extrusion|extruded]] [[cornmeal]] and are similar to [[Frito-Lay]]'s [[Cheetos]] and [[Herr's Snacks|Herr Foods]] Cheese Curls. The snack was created by [[Morrie Yohai]] and is produced by Pennsylvania-based snack foods producer Wise Foods.<ref name="Fernandez 2010">{{Cite news |last=Fernandez |first=Manny |date=2010-08-04 |title=Cheese Whatevers, City Has Them by the Handful |language=en-US |work=New York Times |url=https://www.nytimes.com/2010/08/04/nyregion/04cheez.html |access-date=2022-02-21 |archive-date=2021-01-25 |archive-url=https://web.archive.org/web/20210125025148/http://www.nytimes.com/2010/08/04/nyregion/04cheez.html |url-status=live }}</ref>


== History ==
⚫
* '''Cheez Doodles Puffed''' - the baked snack version
Originally developed and manufactured by King Kone Corp. of the Bronx, Cheez Doodles were developed by the company's owner and operator, Morrie Yohai (1920–2010). King Kone had been founded in the 1920s and manufactured ice cream cones, cheese crackers, popcorn, and [[Melba toast]].<ref>{{Cite news |date=2010-08-04 |title=Cheez Doodles snack inventor Morrie Yohai dies in US |url=https://www.bbc.com/news/world-us-canada-10875503 |access-date=2024-07-05 |work=BBC News |language=en-GB}}</ref> In the early 1960s, the company had a machine which could be used to produce three-inch lengths of extruded cornmeal. These were then baked with orange [[cheddar cheese]] powder and other flavorings to produce a new snack food.<ref name=":0" /> According to Yohai, the name "Cheez Doodles" came to him while he and other employees were sitting around a table sampling alternatives for the cheese flavoring of the new snack.<ref>{{Cite news |last=Barrios |first=Jennifer |date=2010-08-01 |title=Cheez Doodle co-creator dead at 90 |language=en |work=[[Newsday]] |url=https://www.newsday.com/long-island/obituaries/morrie-yohai-90-helped-create-cheez-doodle-1.2162894 |access-date=2022-02-21 |archive-date=2022-02-21 |archive-url=https://web.archive.org/web/20220221232928/https://www.newsday.com/long-island/obituaries/morrie-yohai-90-helped-create-cheez-doodle-1.2162894 |url-status=live }}</ref>
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* '''Cheez Doodles Puffed White Cheddar''' - white cheddar puffed rather than yellow cheddar
⚫
* '''Cheez Doodles Puffed Balls''' - round puffed baked snacks
⚫
* '''Cheez Doodles Hot 'n Honey Cheese Flavored''' - puffed with honey and cheddar flavoring
* '''Cheez Doodles Honey BBQ & Cheese Flavored''' - puffed with barbecue sauce flavoring in addition to the cheddar (discontinued)
⚫
* '''Cheez Doodles Jalapeño Cheddar Poppers''' - puffed yellow cheddar with jalapeño flavoring (but no green coloring)
* '''Cheez Doodles Mac -n- Cheese''' - elbow pasta-shaped puffed snacks (discontinued)
* '''Star Spangled Doodles''' - puffed white cheddar with specks of red and blue (discontinued)
⚫
* '''Croc-o-Doodles''' - [[crocodile]]-shaped puffed snacks
⚫
* '''Cheez Doodles Crunchy''' - the hard, crunchy fried version
* '''Cheez Doodles White Cheddar Crunchy''' - white cheddar hard, crunchy rather than yellow cheddar (discontinued)
⚫
* '''Cheez Doodles Crunchy, Reduced Fat''' - lower fat version of the hard, crunchy
* '''Cheez Doodles Crunchy Hot & Tangy''' - mildly hot and tangy hard, crunchy irregular shaped crunchy snacks (discontinued)
* '''Cheez Doodles Crunchy Jalapeño Cheddar''' - partially cheddar covered hard, crunchy snacks with green specks (discontinued)
⚫
* '''Cheez Doodle-O's''' - circle-shaped hard, crunchy snacks
* '''Cheez Doodle Heads''' - face-shaped hard, crunchy snacks (discontinued)
* '''Cheez Doodles Cheese Flavored Potato Chips''' - potato chips with Cheez Doodle flavoring (discontinued)


In the mid-1960s, the company (by then known as Old London Foods)<ref>{{Cite web |date=1960-05-29 |title=A Product Name Brands Producer; King Kone Corp. Becomes Old London Foods, Inc., in an Unusual Shift |url=https://www.nytimes.com/1960/05/29/archives/a-product-name-brands-producer-king-kone-corp-becomes-old-london.html |access-date=2022-02-21 |website=New York Times |language=en-US |archive-date=2018-07-23 |archive-url=https://web.archive.org/web/20180723214216/https://www.nytimes.com/1960/05/29/archives/a-product-name-brands-producer-king-kone-corp-becomes-old-london.html |url-status=live }}</ref> was acquired by [[Borden Food Corporation|Borden]] and assigned to its Wise potato chip division.<ref name=":0" /> In 1997, [[KKR & Co. L.P.|KKR & Co.]] acquired a majority interest in Borden; in 2002, Palladium Equity Partners purchased Wise Foods.<ref>{{Cite news |last=McKay |first=Betsy |date=2000-09-06 |title=Palladium Affiliate Agrees to Buy Wise Holdings for $96 Million |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/SB968197399766487502 |access-date=2022-02-21 |archive-date=2022-02-21 |archive-url=https://web.archive.org/web/20220221234530/https://www.wsj.com/articles/SB968197399766487502 |url-status=live }}</ref>
Wise recently made their Crunchy Cheez Doodles "cheezier," more akin to [[Cheetos]]' flavor.{{Citation needed|date=June 2011}}


Today, Wise Foods is owned by [[Arca Continental]], the second-largest [[Coca-Cola]] bottler in Central and North America, who bought Wise in 2012.<ref>{{Cite web |last=Williams |first=Trevor |date=2017-09-21 |title=A Wise Move: Coke, Snacks and a Mexican Merger in Atlanta |url=https://www.globalatlanta.com/wise-move-coke-snacks-mexican-merger-atlanta/ |access-date=2022-02-21 |website=Global Atlanta |language=en-US |archive-date=2022-02-21 |archive-url=https://web.archive.org/web/20220221235625/https://www.globalatlanta.com/wise-move-coke-snacks-mexican-merger-atlanta/ |url-status=live }}</ref> Cheez Doodles remain one of the strongest brands marketed by Wise with 15 million pounds of the product produced in 2010.<ref name="Fernandez 2010" />
They have recently entered pop culture as the preferred snack of ESPN NBA analyst [[Stephen A. Smith]],<ref>{{cite web|url=http://deadspin.com/sports/espn/heckling-stephen-a-without-mercy-184275.php |title=ESPN: Heckling Stephen A. Without Mercy |publisher=Deadspin.com |date=2006-06-29 |accessdate=2011-10-17}}</ref> and are the favorite food of [[Lincoln Peirce]]'s comic character ''[[Big Nate]]''.


== Varieties ==
Cheez Doodles were also featured in two episodes of the HBO series [[How to Make It in America]]'s first season.<ref>{{cite web|url=http://www.hbo.com/how-to-make-it-in-america/episodes/1/05-big-in-japan/synopsis/synopsis.html |title=How To Make It In America: S 1 EP 05 Big In Japan: Synopsis |publisher=HBO |date= |accessdate=2011-10-17}}</ref>


{{More citations needed section|date=February 2022}}
They are referred to in the 1991 video game [[Monkey Island 2: LeChuck's Revenge]], as the food given to the pet lizard of the Scabb Island hotel keeper. Lead character Guybrush remarks 'Cheez Doodles, one of my favorites' when you observe them and pick some up.


⚫
[[File:Cheez Doodles.jpg|thumb|right|Close-up of Cheez Doodles]]
Cheez Doodles were briefly featured in the [[Grojband]] episode "Inn Err Face."


Cheez Doodles are produced in many varieties. Varieties available {{as of|2022|02|lc=y}} were:<ref>{{Cite web |title=Wise Cheezdoodles |url=http://www.cheezdoodles.com/ |access-date=2022-02-22 |website=Wise Cheezdoodles |archive-date=2022-02-22 |archive-url=https://web.archive.org/web/20220222001244/http://www.cheezdoodles.com/ |url-status=live }}</ref>
They also play a prominent role in [[George R. R. Martin]]’s 1987 story "The Pear-Shaped Man" (published in [[Dreamsongs: A RRetrospective]]).<ref>{{cite web|url=http://www.goodreads.com/book/show/9307574-the-pear-shaped-man |title=The Pear Shaped Man (Pulphouse Short Story Paperbacks #37) |publisher=goodreads |date= |accessdate=2016-01-19}}</ref>
* '''Cheez Doodles Baked Puffs''' – original variety
⚫
== References ==
⚫
* '''Cheez Doodles Baked Puffs [[White cheddar|White Cheddar]]''' – white cheddar puffed rather than yellow cheddar
⚫
* '''Cheez Doodles Baked Puffs Hot & Honey''' – honey and cheddar flavored
* '''Cheez Doodles Baked Puffs Honey BBQ''' – honey [[barbecue sauce]] flavored
* '''Cheez Doodles Baked Puffs Extra Cheesy''' – additional yellow cheddar cheese flavoring
⚫
* '''Cheez Doodles Extra Crunchy''' – hard, crunchy fried variety
⚫
* '''Cheez Doodles Baked Puffed Balls''' – spherical puff variety
⚫
* '''Cheez Doodles Baked Puffed Balls [[Jalapeño]] Poppers''' – spherical puffs with yellow cheddar with jalapeño flavoring


Formerly available varieties included:{{cn|date=February 2022}}
⚫
<references/>
⚫
* '''Croc-o-Doodles''' – [[crocodile]]-shaped puffed snacks
⚫
* '''Cheez Doodles Crunchy''' – hard, crunchy fried variety
⚫
* '''Cheez Doodles Crunchy, Reduced Fat''' – lower fat version of the hard, crunchy variety
⚫
* '''Cheez Doodle-O's''' – circle-shaped hard, crunchy snacks


== In popular culture ==
⚫
[[Category:Brand name snack foods]]
In the comic strip ''[[Big Nate]]'', Cheez Doodles are protagonist Nate Wright's favorite snack food.<ref>{{Cite web |date=2016-03-05 |title=An Ode to Cheez Doodles |url=https://www.gocomics.com/blog/857/an-ode-to-cheez-doodles |access-date=2022-02-21 |website=GoComics |language=en |archive-date=2022-02-21 |archive-url=https://web.archive.org/web/20220221235618/https://www.gocomics.com/blog/857/an-ode-to-cheez-doodles |url-status=live }}</ref>


Cheez Doodles are prominently featured in [[George R. R. Martin]]'s short story, ''[[The Pear-shaped Man]]''.<ref>{{Cite web |date=2019-10-01 |title=October's Library: A Short Story a Day for the Halloween Month |url=https://www.dailykos.com/story/2019/10/1/1888971/-October-s-Library-A-Short-Story-a-Day-for-the-Halloween-Month |access-date=2022-02-21 |website=Daily Kos |archive-date=2023-07-15 |archive-url=https://web.archive.org/web/20230715054631/https://www.dailykos.com/stories/2019/10/1/1888971/-October-s-Library-A-Short-Story-a-Day-for-the-Halloween-Month |url-status=live }}</ref>
{{food-product-stub}}

⚫
== References ==
⚫
<references />
== External links ==
* [https://cheezdoodles.com Official website]
* [https://www.daysoftheyear.com/days/cheese-doodle-day/ Cheese Doodles day 5th of March (Scandinavia)]
{{Big Nate}}
⚫
[[Category:Brand name snack foods]]
[[Category:Products introduced in 1948]]
[[Category:American snack foods]]

Latest revision as of 09:56, 10 September 2024

Cheez Doodles
A large bag of Cheez Doodles.
Product typecheese puff
OwnerWise Foods
CountryUnited States
Introduced1964 (1964)
MarketsNorth America
Previous owners
Websitecheezdoodles.com

Cheez Doodles are a cheese puff produced by Wise Foods. Originally developed and manufactured in 1964 by King Kone Corp. of the Bronx, New York,[1] it became the prevalent cheese puff snack on the East Coast.

Description

[edit]

Cheez Doodles are a cheese-flavored baked cheese puff made of extruded cornmeal and are similar to Frito-Lay's Cheetos and Herr Foods Cheese Curls. The snack was created by Morrie Yohai and is produced by Pennsylvania-based snack foods producer Wise Foods.[2]

History

[edit]

Originally developed and manufactured by King Kone Corp. of the Bronx, Cheez Doodles were developed by the company's owner and operator, Morrie Yohai (1920–2010). King Kone had been founded in the 1920s and manufactured ice cream cones, cheese crackers, popcorn, and Melba toast.[3] In the early 1960s, the company had a machine which could be used to produce three-inch lengths of extruded cornmeal. These were then baked with orange cheddar cheese powder and other flavorings to produce a new snack food.[1] According to Yohai, the name "Cheez Doodles" came to him while he and other employees were sitting around a table sampling alternatives for the cheese flavoring of the new snack.[4]

In the mid-1960s, the company (by then known as Old London Foods)[5] was acquired by Borden and assigned to its Wise potato chip division.[1] In 1997, KKR & Co. acquired a majority interest in Borden; in 2002, Palladium Equity Partners purchased Wise Foods.[6]

Today, Wise Foods is owned by Arca Continental, the second-largest Coca-Cola bottler in Central and North America, who bought Wise in 2012.[7] Cheez Doodles remain one of the strongest brands marketed by Wise with 15 million pounds of the product produced in 2010.[2]

Varieties

[edit]
Close-up of Cheez Doodles

Cheez Doodles are produced in many varieties. Varieties available as of February 2022 were:[8]

  • Cheez Doodles Baked Puffs – original variety
  • Cheez Doodles Baked Puffs White Cheddar – white cheddar puffed rather than yellow cheddar
  • Cheez Doodles Baked Puffs Hot & Honey – honey and cheddar flavored
  • Cheez Doodles Baked Puffs Honey BBQ – honey barbecue sauce flavored
  • Cheez Doodles Baked Puffs Extra Cheesy – additional yellow cheddar cheese flavoring
  • Cheez Doodles Extra Crunchy – hard, crunchy fried variety
  • Cheez Doodles Baked Puffed Balls – spherical puff variety
  • Cheez Doodles Baked Puffed Balls Jalapeño Poppers – spherical puffs with yellow cheddar with jalapeño flavoring

Formerly available varieties included:[citation needed]

  • Croc-o-Doodles – crocodile-shaped puffed snacks
  • Cheez Doodles Crunchy – hard, crunchy fried variety
  • Cheez Doodles Crunchy, Reduced Fat – lower fat version of the hard, crunchy variety
  • Cheez Doodle-O's – circle-shaped hard, crunchy snacks
[edit]

In the comic strip Big Nate, Cheez Doodles are protagonist Nate Wright's favorite snack food.[9]

Cheez Doodles are prominently featured in George R. R. Martin's short story, The Pear-shaped Man.[10]

References

[edit]
  1. ^ a b c Hevesi, Dennis (2010-08-02). "Morrie Yohai, 90, the Man Behind Cheez Doodles, Is Dead". New York Times. Archived from the original on 2013-12-20. Retrieved 2011-10-17.
  2. ^ a b Fernandez, Manny (2010-08-04). "Cheese Whatevers, City Has Them by the Handful". New York Times. Archived from the original on 2021-01-25. Retrieved 2022-02-21.
  3. ^ "Cheez Doodles snack inventor Morrie Yohai dies in US". BBC News. 2010-08-04. Retrieved 2024-07-05.
  4. ^ Barrios, Jennifer (2010-08-01). "Cheez Doodle co-creator dead at 90". Newsday. Archived from the original on 2022-02-21. Retrieved 2022-02-21.
  5. ^ "A Product Name Brands Producer; King Kone Corp. Becomes Old London Foods, Inc., in an Unusual Shift". New York Times. 1960-05-29. Archived from the original on 2018-07-23. Retrieved 2022-02-21.
  6. ^ McKay, Betsy (2000-09-06). "Palladium Affiliate Agrees to Buy Wise Holdings for $96 Million". Wall Street Journal. Archived from the original on 2022-02-21. Retrieved 2022-02-21.
  7. ^ Williams, Trevor (2017-09-21). "A Wise Move: Coke, Snacks and a Mexican Merger in Atlanta". Global Atlanta. Archived from the original on 2022-02-21. Retrieved 2022-02-21.
  8. ^ "Wise Cheezdoodles". Wise Cheezdoodles. Archived from the original on 2022-02-22. Retrieved 2022-02-22.
  9. ^ "An Ode to Cheez Doodles". GoComics. 2016-03-05. Archived from the original on 2022-02-21. Retrieved 2022-02-21.
  10. ^ "October's Library: A Short Story a Day for the Halloween Month". Daily Kos. 2019-10-01. Archived from the original on 2023-07-15. Retrieved 2022-02-21.
[edit]
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