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{{Short description|Distribution of television content via the public internet}}{{Redirect-distinguish-text|Internet television|[[IPTV]], a specific type of internet-based streaming television}}{{Redirect|Web TV|the Microsoft online service formerly called WebTV|MSN TV}}
{{Use British (Oxford) English|date=June 2014}}
{{Use Oxford spelling|date=September 2019}}
{{refimprove|date=January 2011|reason=many statements lack attribution or bare URLs}}
'''Streaming television''' is the [[digital distribution]] of [[television]] content, such as [[television show|television serie]]s and [[film]]s, [[Streaming media|streamed]] over the Internet.<ref name="Supan">{{cite web|last1=Supan |first1=Joe |title=What you need to stream TV: A beginner's guide |url=https://www.allconnect.com/blog/beginners-guide-to-tv-streaming |website=Allconnect |date=June 22, 2023 |archive-url=https://web.archive.org/web/20240120101034/https://www.allconnect.com/blog/beginners-guide-to-tv-streaming |archive-date=January 20, 2024 |url-status=live}}</ref> Standing in contrast to dedicated [[terrestrial television]] delivered by [[Broadcast television systems|over-the-air]] aerial systems, [[cable television]], and/or [[satellite television]] systems,<ref name="century">{{cite web|title=What is streaming TV? |url=https://www.centurylink.com/home/help/television/streaming-tv/what-is-streaming-tv.html |website=[[CenturyLink]] |date=2020 |access-date=2 April 2024 |archive-url=https://web.archive.org/web/20240325025601/https://www.centurylink.com/home/help/television/streaming-tv/what-is-streaming-tv.html |archive-date=March 25, 2024 |url-status=live}}</ref> streaming television is provided as [[over-the-top media service|over-the-top media]] (OTT),<ref name="TravSonic">{{cite web|title=What is OTT? Understanding the streaming platforms such as Netflix, Amazon, and Apple TV |url=https://www.travsonic.com/what-is-ott-for-streaming/ |website=TravSonic |date=February 29, 2024 |access-date=29 April 2024 |archive-url=https://web.archive.org/web/20240613002903/https://www.travsonic.com/what-is-ott-for-streaming/ |archive-date=June 13, 2024 |url-status=live}}</ref> or as [[Internet Protocol television]] (IPTV). In the United States, streaming television has become "the dominant form of TV viewing."<ref name="Nielsen2024">{{cite web|title=Need to Know: What's the difference between OTT, CTV and streaming? |url=https://www.nielsen.com/insights/2024/whats-the-difference-ott-vs-ctv/ |website=[[Nielsen Corporation]] |date=February 2024 |access-date=29 April 2024 |archive-url=https://web.archive.org/web/20240404231959/https://www.nielsen.com/insights/2024/whats-the-difference-ott-vs-ctv/ |archive-date=April 4, 2024 |url-status=live}}</ref>
'''Internet television''' (or '''online television''') is the [[digital distribution]] of [[television]] content via the public [[Internet]] (which also carries other types of data), as opposed to dedicated [[terrestrial television]], [[cable television]], and [[satellite television]] systems which only carry video. It is also sometimes called '''web television''', though this phrase is also used to describe the [[web television|genre of TV shows broadcast only online]].


==Basic elements==
== History ==
{{See also|Streaming media}}
Internet television is a type of [[over-the-top content]]. The system that transmits content to the consumer has several elements:
Up until the 1990s, it was not thought possible that a [[television show]] could be squeezed into the limited [[Telecommunications|telecommunication]] [[bandwidth (signal processing)|bandwidth]] of a [[copper]] [[telephone cable]] to provide a streaming service of acceptable quality, as the required bandwidth of a [[digital television]] signal was (in the mid-1990s perceived to be) around 200{{nbsp}}[[Data-rate units|Mbit/s]], which was 2,000 times greater than the bandwidth of a speech signal over a copper [[Telephone line|telephone wire]].<ref name="Lea">{{cite book |last1=Lea |first1=William |title=Video on demand: Research Paper 94/68 |date=1994 |publisher=[[House of Commons Library]] |url=https://researchbriefings.parliament.uk/ResearchBriefing/Summary/RP94-68 |access-date=20 September 2019}}</ref> By the year 2000, a television broadcast could be compressed to 2{{nbsp}}Mbit/s, but most consumers still had little opportunity to obtain greater than 1{{nbsp}}Mbit/s connection speeds.<ref>{{cite news |last1=Hogan |first1=Hank |title=Full-Stream Ahead for Multimedia Content? |url=https://archive.org/details/multichannel-news-international-march-2000/page/n31/mode/2up |access-date=11 May 2024 |work=Multichannel News International |publisher=Cahners |date=1 March 2000 |page=32}}</ref>
* '''Content provider'''. This might be:
** An independent service, such as [[Netflix]] or [[Amazon Video]], [[Google Play Movies]], [[WhereverTV]], [[myTV (Arabic)]], [[Viewster]], or [[Qello]] (which specializes in concerts).
** A service owned by a traditional terrestrial, cable, or satellite provider, such as [[Sling TV]] (owned by [[Dish Network]])
** A service owned by a traditional film or [[television network]], [[television channel]], or content conglomerate, such as [[CBSN]], [[CNNGo]], [[HBO Now]], [[Now TV (UK)]] (owned by Sky), or [[Hulu]] (a joint venture)
** A peer-to-peer [[video hosting service]] such as [[YouTube]], [[Vimeo]], or [[Crunchyroll]]
** Combination services like [[TV UOL]] which combines a Brazilian Internet-only TV station with user-uploaded content, or [[Crackle (company)|Crackle]], which combines content owned by [[Sony Pictures]] with user uploaded content
** Audio-only services like [[Spotify]], though not "Internet television" per se, are sometimes accessible through video-capable devices in the same way
** Complete listings: [[List of Internet television providers]], [[List of video hosting services]]
* The '''public [[Internet]]''', used for transmission from the streaming servers to the consumer
* A '''receiver''', which must have an Internet connection (typically by [[Wifi]] or [[Ethernet]]) and could be:
** A [[web browser]] running on a personal computer (typically controlled by [[computer mouse]] and [[Computer keyboard|keyboard]]) or mobile device, such as [[Firefox]], [[Google Chrome]], or [[Internet Explorer]]
** A [[mobile app]] running on a [[smartphone]] or [[tablet computer]]
** A dedicated [[digital media player]], typically with [[remote control]]. These can take the form of a small box, or even a stick that plugs directly into an HDMI port. Examples include [[Roku]], [[Amazon Fire]], [[Apple TV]], [[Google TV]], [[Boxee]], and [[WD TV]]. Sometimes these boxes allow streaming of content from the local network or storage drive, typically providing an indirect connection between a television and computer or USB stick
** A [[SmartTV]] which has Internet capability and built-in software accessed with the remote control
** A [[DVD player]], [[Blu-ray]] player with Internet capabilities in addition to its primary function of playing content from physical discs
** A [[set-top box]] or [[digital video recorder]] provided by the cable or satellite company or an independent party like [[TiVo]], which has Internet capabilities in addition to its primary function of receiving and recording programming from the non-Internet cable or satellite connection
* A '''display device''', which could be:
** A [[television set]] or [[video projector]] linked to the receiver with a [[List of video connectors|video connector]] (typically [[HDMI]])
** A [[computer monitor]]
** The built-in display of a smartphone or tablet


Streaming services started as a result of two major technological developments: [[Moving Picture Experts Group|MPEG]] ([[Motion compensation|motion-compensated]] [[Discrete cosine transform|DCT]]) [[Data compression|video compression]] and [[ADSL|asymmetric digital subscriber line]] (ADSL) [[data communication]].<ref name="Lea"/>
Not all receivers can access all content providers. Most have web sites that allow viewing of content in a web browser, but sometimes this is not done due to [[digital rights management]] concerns. While a web browser has access to any web site, some consumers find it inconvenient to control with mouse and keyboard, inconvenient to connect a computer to their television, or confusing. Many providers have mobile apps dedicated to receive only their own content. Manufacturers of SmartTVs, boxes, sticks, and players must decide which providers to support, typically based either on popularity, common corporate ownership, or receiving payment from the provider.


The first worldwide live-streaming event was a radio live broadcast of a baseball game between the Seattle Mariners and the New York Yankees streamed by ESPN SportsZone on September 5, 1995. During the mid-2000s, the streaming media was based on UDP, whereas the basis of the majority of the Internet was [[HTTP]] and content delivery networks (CDNs). In 2007, HTTP-based adaptive streaming was introduced by Move Networks. This new technology would be a significant change for the industry. One year later the introduction of HTTP-based adaptive streaming, many companies such as [[Microsoft]] and [[Netflix]] developed their streaming technology. In 2009, [[Apple Inc.|Apple]] launched [[HTTP Live Streaming]] (HLS), and [[Adobe Inc.|Adobe]], in 2010, [[Adaptive bitrate streaming|HTTP Dynamic Streaming]] (HDS). In addition, HTTP-based adaptive streaming was chosen for important streaming events such as [[Stade Roland Garros|Roland Garros]], [[Wimbledon Championships|Wimbledon]], Vancouver and London Olympic Games, and many others and on premium on-demand services (Netflix, Amazon Instant Video, etc.). The increase in streaming services required a new standardization, therefore in 2012, with the contributions of Apple, Netflix, Microsoft, and other companies, [[Dynamic Adaptive Streaming over HTTP|Dynamic Adaptive Streaming]], known as MPEG-DASH, was published as the new HTTP-based adaptive streaming standard.<ref>{{cite news |last1=Zambelli |first1=Alex |title=A history of media streaming and the future of connected TV |url=https://www.theguardian.com/media-network/media-network-blog/2013/mar/01/history-streaming-future-connected-tv |work=The Guardian |date=1 March 2013 }}</ref>
==Comparison with IPTV==
{{main|IPTV}}
As described above, "Internet television" is "over-the-top technology" (OTT). It is delivered through the open, unmanaged Internet, with the "last-mile" telecom company acting only as the [[Internet service provider]]. Both OTT and IPTV use the [[Internet protocol suite]] over a [[packet-switched network]] to transmit data, but IPTV operates in a closed system - a dedicated, managed network controlled by the local cable, satellite, telephone, or fiber company.<ref>{{cite web|last=Narang|first=Nitin|title= Concept Series : What is the Difference between OTT and IPTV|url=http://www.mediaentertainmentinfo.com/2013/04/2-concept-series-what-is-the-difference-between-ott-and-iptv.html/|work=Researcher on TV technology|publisher=Media Entertainment Info|accessdate=4 September 2013}}</ref>


The mid-2000s were the beginning of television programs becoming available via the [[Internet]]. In 2003, TVonline Station was founded in Greece, making it the world's first television station to produce and broadcast content exclusively over the internet.<ref>[https://www.youtube.com/watch?v=_bIgHAwsgIg TV News "Crete TV"], ''[[YouTube]]'', August 20, 2014.</ref><ref>[https://www.telework.ro/ro/televiziunea-pe-internet-2/ "Telework"], ''[[Telework]]'', August 6, 2013.</ref> The [[online video platform]] site [[YouTube]] was launched in early 2005, allowing users to share illegally posted television programs.<ref name=":0">{{cite journal |last1=Waterman |first1=David |last2=Sherman |first2=Ryland |last3=Wook Ji |first3=Sung |title=The economics of online television: Industry development, aggregation, and 'TV Everywhere' |journal=Telecommunications Policy |date=October 2013 |volume=37 |issue=9 |pages=725–736 |doi=10.1016/j.telpol.2013.07.005 }}</ref> YouTube co-founder [[Jawed Karim]] said the inspiration for YouTube first came from [[Janet Jackson]]'s role in the 2004 [[Super Bowl XXXVIII halftime show controversy|Super Bowl incident]], when her breast was exposed during her performance, and later from the [[2004 Indian Ocean earthquake and tsunami|2004 Indian Ocean tsunami]]. Karim could not easily find video clips of either event online, which led to the idea of a video sharing site.<ref>{{cite web |first=Jim |last=Hopkins |title=Surprise! There's a third YouTube co-founder |url=http://usatoday30.usatoday.com/tech/news/2006-10-11-youtube-karim_x.htm |website=[[USA Today]] |publisher=[[Gannett Company]] |date=October 11, 2006 |access-date=March 26, 2017}}</ref>
In its simplest form, IPTV simply replaces traditional [[circuit switched]] analog or [[digital television]] channels with digital channels which happen to use packet-switched transmission. In both the old and new systems, subscribers have [[set-top box]]es or other [[customer-premises equipment]] that talks directly over company-owned or dedicated leased lines with central-office servers. Packets never travel over the public Internet, so the television provider can guarantee enough local bandwidth for each customer's needs.


Apple's [[iTunes]] service also began offering select television programs and series in 2005, available for download after direct payment.<ref name=":0"/> A few years later, television networks and other independent services began creating sites where shows and programs could be streamed online. [[Amazon Prime Video]] began in the United States as Amazon Unbox in 2006, but did not launch worldwide until 2016.<ref>[https://web.archive.org/web/20170305012150/http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2229623 "Amazon - Press Room - Press Release"].{{dead link|date=December 2023}} ''phx.corporate-ir.net''. Retrieved 2017-12-05.</ref> Netflix, a website originally created for DVD rentals and sales, began providing streaming content in 2007.<ref>[https://media.netflix.com/en/about-netflix "About Netflix"]. ''Netflix Media Center''. Retrieved 2017-12-05.</ref> In 2008 [[Hulu]], owned by NBC and Fox, was launched, followed by tv.com in 2009, owned by CBS. The first generation [[Apple TV]] was released in 2007 and in 2008 the first generation [[Roku]] streaming device was announced.<ref>[http://www.roughlydrafted.com/RD/Home/21133BEF-61B4-40C1-A976-5C1360E60694.html "How Apple's iTV Media Strategy Works"]. ''www.roughlydrafted.com''. Retrieved 2017-12-05.</ref><ref>[https://hothardware.com/news/inside-the-tech-of-the-netflix-player-with-roku1 "Inside The Tech Of The Netflix Player With Roku | HotHardware"]. ''HotHardware''. HotHardware. Retrieved 2017-12-05.</ref> Digital media players also began to become available to the public during this time. These digital media players have continued to be updated and new generations released.<ref>{{cite news |last1=Zickuhr |first1=Kathryn |title=Generations and their gadgets |url=https://www.pewresearch.org/internet/2011/02/03/generations-and-their-gadgets/ |work=Pew Research Center: Internet, Science & Tech |date=3 February 2011 }}</ref>
The Internet Protocol is a cheap, standardized way to provide two-way communication and also address different data to different customers. This supports DVR-like features for [[time shifting]] television, for example to catch up on a TV show that was broadcast hours or days ago, or to replay the current TV show from its beginning. It also supports [[video on demand]] - browsing a catalog of videos (such as movies or syndicated television shows) which might be unrelated to the company's scheduled broadcasts.

[[Smart TV]]s took over the television market after 2010 and continue to partner with new providers to bring streaming video to even more users.<ref>{{Cite web|last=Johnson|first=James|date=2019-10-10|title=OTT TV: What It Is and How It's Shaping The Video Industry|url=https://www.uscreen.tv/blog/ott-tv/|access-date=2019-11-01|website=Uscreen|language=en-US}}</ref> As of 2015, smart TVs are the only type of middle to high-end television being produced. Amazon's version of a digital media player, [[Amazon Fire TV]], was not offered to the public until 2014.<ref>Horn, Leslie. [https://gizmodo.com/amazons-fire-tv-everything-you-need-to-know-1556889628 "Fire TV: Everything You Need to Know About Amazon's $100 Streaming Box"]. ''Gizmodo''. Retrieved 2017-12-05.</ref>

Access to television programming has evolved from computer and television access to include mobile devices such as [[smartphone]]s and [[tablet computer]]s. Corresponding [[Mobile app|apps]] for mobile devices started to become available via app stores in 2008, but they grew in popularity in the 2010s with the rapid deployment of [[LTE (telecommunication)|LTE]] [[cellular network|cellular networks]].<ref>{{Cite web|last=Vora|first=Rutam|title=In 4G era, app, video streaming experience key for brand loyalty: Report|url=https://www.thehindubusinessline.com/info-tech/in-4g-era-app-video-streaming-experience-key-for-brand-loyalty-report/article9035994.ece|access-date=2021-11-23|website=@businessline|date=26 August 2016 |language=en}}</ref><ref>{{Cite web|title=Data traffic grew by 60 times in past 5 years – 99% of the data usage came from 4G in 2020|url=https://www.businessinsider.in/tech/news/data-traffic-grew-by-60-times-in-past-5-years-99-of-the-data-usage-came-from-4g-in-2020/articleshow/80843169.cms|access-date=2021-11-23|website=Business Insider}}</ref> These apps enable users to [[Streaming media|stream]] television content on mobile devices that support them.

In 2008, the [[International Academy of Web Television]], headquartered in Los Angeles, formed in order to organize and support television actors, authors, executives, and producers in [[web series]] and streaming television. The organization also administers the selection of winners for the [[Streamy Awards]]. In 2009, the [[Los Angeles Web Series Festival]] was founded. Several other festivals and award shows have been dedicated solely to web content, including the [[Indie Series Awards]] and the [[Vancouver Web Series Festival]]. In 2013, in response to the shifting of the soap opera ''[[All My Children]]'' from broadcast to streaming television, a new category for "Fantastic web-only series" in the [[Daytime Emmy Awards]] was created.<ref>{{cite web | url=http://www.broadcastingcable.com/news/news-articles/natas-hopes-make-40th-daytime-emmys-winner/113943 | title=NATAS Hopes to Make 40th Daytime Emmys a Winner | website=broadcastingcable.com | date=December 24, 2012 | access-date=2015-09-22 | url-status=live | archive-url=https://web.archive.org/web/20150923172949/http://www.broadcastingcable.com/news/news-articles/natas-hopes-make-40th-daytime-emmys-winner/113943 | archive-date=2015-09-23 }}</ref> Later that year, Netflix made history by earning the first [[Primetime Emmy Awards|Primetime Emmy Award]] nominations for a streaming television series, for ''[[Arrested Development]]'', ''[[Hemlock Grove (TV series)|Hemlock Grove]]'', and ''[[House of Cards (American TV series)|House of Cards]]'', at the [[65th Primetime Emmy Awards]].<ref>{{cite news|url=http://artsbeat.blogs.nytimes.com/2013/07/18/watching-for-the-2013-primetime-emmy-nominations/|title=Netflix Does Well in 2013 Primetime Emmy Nominations|access-date=2013-07-18|date=2013-07-18|work=[[The New York Times]]|author=Stelter, Brian|url-status=live|archive-url=https://web.archive.org/web/20130719190706/http://artsbeat.blogs.nytimes.com/2013/07/18/watching-for-the-2013-primetime-emmy-nominations/|archive-date=2013-07-19}}</ref> Hulu earned the first Emmy win for Outstanding Drama Series, for ''[[The Handmaid's Tale (TV series)|The Handmaid's Tale]]'' at the [[69th Primetime Emmy Awards]].

Traditional cable and satellite television providers began to offer services such as [[Sling TV]], owned by Dish Network, which was unveiled in January 2015.<ref>Joshua Brustein (January 5, 2015). [https://web.archive.org/web/20150106181233/http://www.businessweek.com/articles/2015-01-05/dish-sling-tv-service-takes-on-cable-television "Dish's New Sling TV Service Could Free You From Cable"]. ''[[Bloomberg Businessweek]]''. [[Bloomberg LP]]. Retrieved January 12, 2015.</ref> [[DirecTV]], another satellite television provider launched their own streaming service, [[DirecTV Stream]], in 2016.<ref>Spangler, Todd (2016-11-18). [https://variety.com/2016/digital/news/att-directv-now-launch-nov-28-1201921813/ "AT&T Sets DirecTV Now Launch Event for Nov. 28"]. ''Variety''. Retrieved 2017-12-05.</ref><ref>{{Cite news|url=https://www.cnet.com/news/lg-to-show-off-webos-2-0-smart-tv-at-ces-2015/|title=LG to show off webOS 2.0 smart TV at CES 2015|work=CNET|access-date=2017-12-05|language=en}}</ref> [[Sky UK|Sky]] launched a similar streaming service in the UK called [[Now (Sky)|Now]].

In 2013, [[Video on demand]] website Netflix earned the first [[Primetime Emmy Awards|Primetime Emmy Award]] nominations for original streaming television at the [[65th Primetime Emmy Awards]]. Three of its series, ''[[House of Cards (American TV series)|House of Cards]]'', ''[[Arrested Development]]'', and ''[[Hemlock Grove (TV series)|Hemlock Grove]]'', earned nominations that year.<ref>{{cite web|url=http://artsbeat.blogs.nytimes.com/2013/07/18/watching-for-the-2013-primetime-emmy-nominations/|title=Netflix Does Well in 2013 Primetime Emmy Nominations|access-date=2013-07-18|date=2013-07-18|work=[[The New York Times]]|author=Stelter, Brian}}</ref> On July 13, 2015, cable company [[Comcast]] announced an [[HBO]] plus [[Broadcast television systems|broadcast TV]] package at a price discounted from basic [[broadband]] plus [[Cable television in the United States|basic cable]].<ref>{{cite web|url=https://variety.com/2015/digital/news/comcast-hbo-basic-tv-internet-bundle-1201538854/|title=Comcast Aims at 'Cord-Nevers' with $15 HBO, Basic TV Internet-Streaming Bundle|first=Todd|last=Spangler|date=13 July 2015|website=variety.com|url-status=live|archive-url=https://web.archive.org/web/20171001082945/http://variety.com/2015/digital/news/comcast-hbo-basic-tv-internet-bundle-1201538854/|archive-date=1 October 2017}}</ref>

In 2017, YouTube launched [[YouTube TV]], a streaming service that allows users to watch live television programs from popular cable or network channels, and record shows to stream anywhere, anytime.<ref>[https://tv.youtube.com/ "YouTube TV - Watch & DVR Live Sports, Shows & News"]. ''YouTube TV - Watch & DVR Live Sports, Shows & News''. Retrieved 2017-12-05.</ref> {{As of|2017}}, 28% of US adults cite streaming services as their main means for watching television, and 61% of those ages 18 to 29 cite it as their main method.<ref>[http://www.pewresearch.org/fact-tank/2017/09/13/about-6-in-10-young-adults-in-u-s-primarily-use-online-streaming-to-watch-tv/ "About 6 in 10 young adults in U.S. primarily use online streaming to watch TV"]. ''Pew Research Center''. 2017-09-13. Retrieved 2017-12-05.</ref> {{As of|2024}}, Netflix is the world's largest streaming TV network and also the world's largest Internet media and entertainment company with 269 million paid subscribers, and by revenue and market cap.<ref>{{Cite news|date=2018-01-22|title=Netflix's Growth Is in the Eye of the Beholder|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/opinion/articles/2018-01-22/netflix-earnings-growth-is-in-the-eye-of-the-beholder|access-date=2020-09-08}}</ref><ref>{{cite web|url=https://www.cnbc.com/2018/01/22/netflix-earnings-q4-2017.html|title=Netflix jumps more than 8% after adding more subscribers than expected|first=Anita|last=Balakrishnan|website=[[CNBC]]|date=22 January 2018}}</ref> In 2020, the [[COVID-19 pandemic]] had a strong impact in the television streaming business with the lifestyle changes such as staying at home and lockdowns.<ref>{{cite web|last1= Fosty|first1=Vincent|last2=Houben|first2=Tim|date=March 2020|title=Online media streaming will benefit from the coronavirus pandemic|quote=... if it does not last too long!|website=[[Deloitte]] Belgium|url=https://www2.deloitte.com/be/en/pages/technology-media-and-telecommunications/articles/online-media-streaming.html}}</ref><ref>{{cite magazine|last=Dayal|first=Tanvi|date=July 23, 2022|title=How The Pandemic Boosted Business For Streaming Services|magazine=Jumpstart|url=https://www.jumpstartmag.com/how-the-pandemic-boosted-business-for-streaming-services/}}</ref><ref>{{cite web|date=April 2020|title=Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19|website=[[Nielsen Media Research]]|url=https://www.nielsen.com/insights/2020/streaming-consumption-rises-in-u-s-markets-with-early-stay-at-home-orders-during-covid-19/}}</ref><ref>{{cite web|last=Lovejoy|first=Ben|date=June 21, 2022|title=Video streaming services see end of pandemic boom|website=[[9to5mac.com]]|url=https://9to5mac.com/2022/06/21/video-streaming-services-2/}}</ref><ref>{{cite news|last=Rajan|first=Amol|author-link=Amol Rajan|date=August 5, 2020|title=TV watching and online streaming surge during lockdown|work=[[BBC News]]|url=https://www.bbc.com/news/entertainment-arts-53637305}}</ref><ref>{{cite news|last1=Levin|first1=Gary|last2=Lawler|first2=Kelly|last3=Keveney|first3=Bill|last4=Jensen|first4=Erin|date=March 11, 2021|title=How pandemic changed TV, and how much of it will last|newspaper=[[USA Today]]|url=https://www.usatoday.com/story/entertainment/tv/2021/03/10/how-pandemic-changed-tv-and-how-much-last/6826073002/}}</ref>

==Technology==
The [[Hybrid Broadcast Broadband TV]] (HbbTV) consortium of industry companies (such as [[SES (company)|SES]], [[Humax]], [[Philips]], and ANT Software) is currently promoting and establishing an open European standard for hybrid set-top boxes for the reception of broadcast and broadband digital television and multimedia applications with a single-user interface.<ref>{{cite press release|publisher=HbbTV Consortium |date=August 27, 2009 |url=http://www.hbbtv.org/news/HBBTV_PR_Final.pdf |title=New European Initiative Merges Television with the Power of the Internet |url-status=dead |archive-url=https://web.archive.org/web/20091007125549/http://www.hbbtv.org/news/HBBTV_PR_Final.pdf |archive-date=October 7, 2009 }}</ref>

BBC iPlayer originally incorporated [[peer-to-peer]] streaming, moved towards centralized distribution for their video streaming services. BBC executive Anthony Rose cited network performance as an important factor in the decision, as well as consumers being unhappy with their own network bandwidth being used for transmitting content to other viewers.<ref>{{Cite web|url=http://crave.cnet.co.uk/software/0,39029471,49302215,00.htm|title=iPlayer uncovered: What powers the BBC's epic creation?|date=November 18, 2009|access-date=December 2, 2009|archive-date=February 9, 2010|archive-url=https://web.archive.org/web/20100209074033/http://crave.cnet.co.uk/software/0,39029471,49302215,00.htm|url-status=dead}} CNet interview with iPlayer boss Anthony Rose, mostly on iPlayer 3.0</ref> Samsung TV has also announced their plans to provide [[Streaming media|streaming]] options including 3D Video on Demand through their Explore 3D service.<ref>[http://www.twice.com/article/468711-Samsung_To_Do_3D_VOD_Streaming.php Samsung To Do 3D VOD Streaming], May 24, 2011</ref>

===Access control===
Some streaming services incorporate [[digital rights management]]. The [[World Wide Web Consortium|W3C]] made the controversial decision to adopt [[Encrypted Media Extensions]] due in large part to motivations to provide [[copy protection]] for streaming content. [[Sky Go]] has software that is provided by [[Microsoft]] to prevent content being copied.<ref>{{cite news |last1=Gibbs |first1=Samuel |title=Microsoft Surface Go review: tablet that's better for work than play |url=https://www.theguardian.com/technology/2018/sep/06/microsoft-surface-go-review-tablet-thats-better-for-work-than-play |access-date=28 November 2018 |work=the Guardian |date=6 September 2018 |language=en}}</ref>

Additionally, BBC iPlayer makes use of a parental control system giving users the option to "lock" content, requiring a password to access it.<ref>{{Cite web |title=How do I use the parental guidance lock on the TV app? {{!}} iPlayer help |url=https://www.bbc.co.uk/iplayer/help/questions/parental-controls/pg-tv |access-date=2022-07-03 |website=www.bbc.co.uk}}</ref> The goal of these systems is to enable parents to keep children from viewing sexually themed, violent, or otherwise age-inappropriate material.{{cn|date=September 2023}} Flagging systems can be used to warn a user that content may be certified or that it is intended for viewing post-[[Watershed (broadcasting)|watershed]].{{cn|date=September 2023}} Honour systems are also used where users are asked for their dates of birth or age to verify if they are able to view certain content.{{cn|date=September 2023}}

===IPTV===
{{Main|IPTV}}
[[Internet Protocol television|IPTV]] delivers television content using signals based on the [[Internet Protocol]] (IP), through managed private network infrastructure entirely owned by a single telecom or [[Internet service provider]] (ISP). This stands in contrast to delivering content over unmanaged public networks - a practice known as [[Over-the-top media service|over-the-top]] content delivery. Both IPTV and [[Over-the-top media service|OTT]] use the Internet protocol over a [[Packet switching|packet-switched network]] to transmit data, but IPTV operates in a closed system—a dedicated, managed network controlled by the local cable, satellite, telephone, or fiber-optic company.<ref>{{cite web|last=Narang|first=Nitin|title=Concept Series : What is the Difference between OTT and IPTV|url=http://www.mediaentertainmentinfo.com/2013/04/2-concept-series-what-is-the-difference-between-ott-and-iptv.html/|work=Researcher on TV technology|publisher=Media Entertainment Info|access-date=4 September 2013|archive-date=15 May 2016|archive-url=https://web.archive.org/web/20160515010204/http://www.mediaentertainmentinfo.com/2013/04/2-concept-series-what-is-the-difference-between-ott-and-iptv.html|url-status=dead}}</ref> In its simplest form, IPTV simply replaces traditional [[Circuit switching|circuit switched]] analog or [[digital television]] channels with digital channels which happen to use packet-switched transmission. In both the old and new systems, subscribers have [[set-top box]]es or other [[customer-premises equipment]] that communicates directly over company-owned or dedicated leased lines with central-office servers. Packets never travel over the public Internet, so the television provider can guarantee enough local bandwidth for each customer's needs.

The Internet protocol is a cheap, standardized way to enable two-way communication and simultaneously provide different data (e.g., TV-show files, email, Web browsing) to different customers. This supports DVR-like features for [[time shifting]] television: for example, to catch up on a TV show that was broadcast hours or days ago, or to replay the current TV show from its beginning. It also supports [[video on demand]]—browsing a catalog of videos (such as movies or television shows) which might be unrelated to the company's scheduled broadcasts.


IPTV has an ongoing standardization process (for example, at the [[European Telecommunications Standards Institute]]).
IPTV has an ongoing standardization process (for example, at the [[European Telecommunications Standards Institute]]).


===Comparison tables===
{|class=wikitable
{|class=wikitable
|-
|-
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|-
|-
!Receiver
!Receiver
|Local telecom provides (set-top box)
|Local telecom provides (set-top box)
|Purchased by consumer (box, stick, TV, computer, or mobile)
|Purchased by consumer (box, stick, TV, computer, or mobile)
|-
|-
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|Screen provided by consumer
|Screen provided by consumer
|Screen provided by consumer
|Screen provided by consumer
|}

{| border="1" cellpadding="1" cellspacing="0" style="font-size: 85%; border: gray solid 1px; border-collapse: collapse; text-align: center; width: 100%;" class="wikitable sortable"
|-
!
! OTT (Over the Top Technology)
! IPTV (Internet Protocol Television)
|-
| Examples
| Popular [[Video on demand]] services like [[Sky Go]], [[FilmOn.TV]], [[YouTube]], [[Netflix]], [[Amazon.com|Amazon]], [[Yupptv|YuppTV]], [[Lovefilm]], [[BBC iPlayer]], [[Hulu]], [[MyTV (Arabic)|myTV]], [http://www.TipstR.TV TipstR.TV], [[Now TV (UK)|Now TV]], [http://documentaryaddict.com Documentary Addict], [[DittoTv]], [[WhereverTV]], [http://www.hotstar.com Hotstar], [[Emagine]]
| Service Example includes U-verse (AT&T), [[PrismTV]] (Century Link)
|-
| Protocol{{citation needed|date=June 2015}}
| Delivered using HTTP (TCP), a connected transport protocol. Emerging trends using adaptive streaming technologies like HLS (Apple), Smooth Streaming ([[Microsoft]]) and HDS (Adobe). Delivered content over UDP in combination with FEC ([[Octoshape]])
| Traditional IPTV uses TS (transport stream) transmission technology. Delivers content over UDP in combination with FEC ([[Octoshape]]), connectionless protocol
|-
| Content Catalog{{citation needed|date=June 2015}}
| Widely used for freemium and economical VOD delivery models
| Used primarily for premium content and real time content delivery like broadcasting TV
|-
| Routing Topology{{citation needed|date=June 2015}}
| Unicast (Based on HTTP) or Simulated Multicast (UDP/TCP)
| Multicast, Unicast burst during channel change leading multicast join
|-
|-
!Examples
| Major Players{{citation needed|date=June 2015}}
| [[U-verse TV]], [[Bell Fibe TV]], [[Verizon Fios]] ([[Internet Protocol television|IPTV]] service now discontinued)
| Huawei OTT solutions, Accenture, Piksel, OVP (Kaltura, Brightcove, Ooyala, Mobibase), CDN Players (Akamai, Level 3, Limelight, Octoshape, Tata Communications) and Content Aggregators
| [[Video on demand]] services like [[Three Angels Broadcasting Network|3ABN+]], [[Disney+]], [[Catchplay]], [[Disney+ Hotstar]], [[MeWatch]], [[iWantTFC]], [[Vidio]], [[Sky Go]], [[YouTube]], [[Netflix]], [[Amazon Prime Video]], [[Max (streaming service)|Max]], [[Discovery+]], [[Peacock (streaming service)|Peacock]], [[Paramount+]], [[JioCinema|JioVoot]], [[BET+]], [[YuppTV]], [[Crunchyroll]], [[BBC iPlayer]], [[Hulu]], [[SonyLIV]], [[MyTV (Arabic)|myTV]], [[Now (Sky)|NOW]], [[Noggin (brand)|Noggin]], [[Viu (streaming service)|Viu]], [[ZEE5]], [[MX Player]].
| TSP and IPTV Platform vendors - Huawei, Accenture, Piksel, Microsoft Mediaroom (Ericsson), Alu, Cisco,ZTE
|-
| Key Challenges{{citation needed|date=June 2015}}
| Low quality, Non Premium Content No Live Broadcast, Unicast model
| Expensive, Competition from Cable/ DTH industry, Bandwidth and Infrastructure
|-
| Key Benefits{{citation needed|date=June 2015}}
| Low cost, Flexibility of content consumption across devices
| Interactive Service, Quality of Service and Quality of Experience
|}
|}


==Streaming quality==
==Technologies used for Internet television==
The [[Hybrid Broadcast Broadband TV]] (HbbTV) consortium of industry companies (such as [[SES S.A.|SES]], [[Humax]], [[Philips]], and ANT Software) is currently promoting and establishing an open European standard (called HbbTV) for hybrid set-top boxes for the reception of broadcast and broadband digital television and multimedia applications with a single-user interface.<ref>{{cite press release |publisher=HbbTV Consortium |date=August 27, 2009 |url=http://www.hbbtv.org/news/HBBTV_PR_Final.pdf |title=New European Initiative Merges Television with the Power of the Internet}}</ref>


Streaming quality is the quality of image and audio transmission from the servers of the distributor to the user's screen. Also, Streaming resolution helps to measure the size of the streaming quality of video pixels. High-definition video (720p+) and later standards require higher bandwidth and faster connection speeds than previous standards, because they carry higher spatial resolution image content. In addition, transmission packet loss and latency caused by network impairments and insufficient bandwidth degrade replay quality. Decoding errors may manifest themselves with video breakup and macro blocks. The generally accepted download rate for streaming high-definition (1080p) video encoded in [[Advanced Video Coding|AVC]] is 6000&nbsp;kbit/s, whereas [[Ultra-high-definition television|UHD]] requires upwards of 16,000&nbsp;kbit/s.<ref>{{cite web |title=Video Quality on Hulu |url=https://help.hulu.com/s/article/video-quality |website=Hulu |publisher=Disney}}</ref>
Current providers of Internet television use various technologies to provide a service such as [[peer-to-peer]] (P2P) technologies, [[Video on demand|VoD]] systems, and live streaming. BBC iPlayer makes use of the [[Adobe Flash Player]] to provide streaming-video clips and other software provided by Adobe for its download service. [[CNBC]], [[Bloomberg Television]] and [[Showtime (TV network)|Showtime]] use live-streaming services from [[BitGravity]] to stream live television to paid subscribers using the HTTP protocol. DRM ([[digital rights management]]) software is also incorporated into many Internet television services. [[Sky Go]] has software that is provided by [[Microsoft]] to prevent content being copied. Internet television is also cross platform, the [[Sky Go|Sky Player]] service has been expanded to the [[Xbox 360]] on October 27{{when|date=January 2011}} and to [[Windows Media Center]] and then to [[Windows]] 7 PCs on November 19{{when|date=January 2011}}. The BBC iPlayer is also available through Virgin Media's on-demand service and other platforms such as FetchTV and games consoles including the [[Wii]] and the [[PlayStation 3]]. Other Internet-television platforms include mobile platforms such as the [[iPhone]] and [[iPod Touch]], [[Nokia N96]], [[Sony Ericsson C905]] and many other mobile devices.<ref>{{cite web|url=http://www.bbc.co.uk/iplayer/where_to_get_iplayer |title=Info page detailing all platforms iPlayer works with |publisher=Bbc.co.uk |date=2010-05-15 |accessdate=2011-01-02}}</ref>


For users who do not have the bandwidth to stream HD/4K video or even SD video, most streaming platforms make use of an adaptive bitrate stream so that if the user's bandwidth suddenly drops, the platform will lower its streaming bitrate to compensate. Most modern television streaming platforms offer a wide range of both manual and automatic bitrate settings which are based on initial connection tests during the first few seconds of a video loading, and can be changed on the fly. This is valid for both Live and Catch-up content. Additionally, platforms can also offer content in standards such as [[Evolution-Data Optimized|HDR]] or [[Dolby Vision]] or at higher [[Frame rate|framerates]] which can require additional costs or subscription tiers to access.
Samsung TV has also announced their plans to provide streaming options including 3D Video on Demand through their Explore 3D service.<ref>[http://www.twice.com/article/468711-Samsung_To_Do_3D_VOD_Streaming.php Samsung To Do 3D VOD Streaming], May 24, 2011</ref>


==Stream quality==
==Usage==
Internet television is common in most US households as of the mid-2010s. In a 2013 study by [[eMarketer]], about one in four new televisions being sold is a [[smart TV]].<ref>{{cite web|url=http://www.emarketer.com/Article/Connected-TVs-Reach-One-Four-Homes/1009581|title=Connected TVs Reach One in Four Homes|date=January 3, 2013|access-date=July 8, 2022|archive-url=https://web.archive.org/web/20130119113944/http://www.emarketer.com/Article/Connected-TVs-Reach-One-Four-Homes/1009581|archive-date=January 19, 2013}}</ref> Within the same decade, rapid deployment of [[LTE (telecommunication)|LTE]] [[cellular network]] and general availability of [[smartphone]]s have increased popularity of the streaming services, and the corresponding apps on [[mobile device]]s.<ref>{{Cite web|last=Vora|first=Rutam|title=In 4G era, app, video streaming experience key for brand loyalty: Report|url=https://www.thehindubusinessline.com/info-tech/in-4g-era-app-video-streaming-experience-key-for-brand-loyalty-report/article9035994.ece|access-date=2021-11-25|website=@businessline|date=26 August 2016 |language=en}}</ref> On August 18, 2022, Nielsen reported that for the first time, streaming viewership has surpassed cable.
Stream quality refers to the quality of the image and audio transferred from the servers of the distributor to the user's home screen.


Considering the popularity of smart TVs, smartphones, and devices such as the Roku and Chromecast, much of the US public can watch television via the Internet. Internet-only channels are now established enough to feature some Emmy-nominated shows, such as [[Netflix]]'s ''[[House of Cards (American TV series)|House of Cards]]''.<ref>{{cite web | url=http://www.nydailynews.com/entertainment/tv-movies/house-cards-season-2-sees-surge-viewers-netflix-article-1.1617972 | title='House of Cards' season 2 sees surge of Netflix viewers over first season | work=NY Daily News | date=February 18, 2014 | access-date=July 2, 2016 | author=Dominguez, Robert}}</ref> Many networks also distribute their shows the next day to streaming providers such as [[Hulu]]<ref>{{cite web|url=http://www.hulu.com|title=Watch TV and movies on Xbox, PS3, Apple TV, and more - Hulu|work=Hulu}}</ref> Some networks may use a proprietary system, such as the [[BBC]] utilizes their [[BBC iPlayer]] format. This has resulted in bandwidth demands increasing to the point of causing issues for some networks. It was reported in February 2014 that [[Verizon Fios]] is having issues coping with the demand placed on their network infrastructure. Until long-term bandwidth issues are worked out and regulation such at net neutrality Internet Televisions push to HDTV may start to hinder growth.<ref>{{cite news|url=http://www.extremetech.com/computing/177073-why-netflix-streaming-is-getting-slower-and-probably-wont-get-better-any-time-soon|title=Why Netflix streaming is getting slower, and probably won't get better any time soon|work=ExtremeTech|date=23 February 2014 |last1=Anthony |first1=Sebastian }}</ref>
Higher-quality video such as video in high definition (720p+) requires higher bandwidth and faster connection speeds. The generally accepted kbit/s download rate needed to stream high-definition video that has been encoded with [[H.264]] is 3500 kbit/s, whereas standard-definition television can range from 500 to 1500 kbit/s depending on the resolution on screen.


[[Aereo]] was launched in March 2012 in New York City (and subsequently stopped from broadcasting in June 2014). It streamed network TV only to New York customers over the Internet. Broadcasters filed lawsuits against Aereo, because Aereo captured broadcast signals and streamed the content to Aereo's customers without paying broadcasters. In mid-July 2012, a federal judge sided with the Aereo start-up. Aereo planned to expand to every major metropolitan area by the end of 2013.<ref>{{cite web |url=https://www.huffingtonpost.com/2012/07/20/aereo-broadcasters-streams-networks-tv_n_1690173.html |title=Aereo Threatens Broadcasters By Streaming Network TV Online |website=[[HuffPost]] |date=July 20, 2012}}</ref> The Supreme Court ruled against Aereo June 24, 2014.<ref>{{cite news|date=June 25, 2014|work=CNNMoney| title=Supreme Court rules against Aereo| author=Stelter, Brian |url=https://money.cnn.com/2014/06/25/media/aereo-supreme-court-ruling/}}</ref>
In the UK, the BBC iPlayer deals with the largest amount of traffic yet it offers HD content along with SD content. As more people get broadband connections which can deal with streaming HD video over the Internet, the BBC iPlayer has tried to keep up with demand and pace. However, as streaming HD video takes around 1.5 gb of data per hour of video the BBC has had to invest a lot of money collected from License Fee payers to implement this on such a large scale.<ref>[http://www.bbc.co.uk/blogs/bbcinternet/2009/04/bbc_iplayer_goes_hd_adds_highe.html BBC iPlayer goes HD, adds higher quality streams, releases iPlayer Desktop out of Labs], BBC Internet Blog, 20/04/2009</ref>


Some have noted that as opposed to broadcast television, with demographics of mostly "unspokenly straight" white viewers, cable, and with streaming services, dollars from subscription can "level the playing field," giving viewers from marginalized communities, and representation of their communities, "equal power."<ref name="abbwhi2021">{{cite web|last=White|first=Abbey|url=https://www.insider.com/lgbtq-characters-kids-cartoons-tv-paywall-2021-6?amp=&s=03|title=Kids' cartoons have more LGBTQ representation than ever before — but only if you pay for it|date=June 21, 2021|website=[[Insider (website)|Insider]]|url-status=live|archive-url=https://archive.today/20210623225408/https://www.insider.com/lgbtq-characters-kids-cartoons-tv-paywall-2021-6|archive-date=June 23, 2021}}</ref>
For users which do not have the bandwidth to stream HD video or even high-SD video which requires 1500 kbit/s, the BBC iPlayer offers lower bitrate streams which in turn lead to lower video quality. This makes use of an adaptive bitrate stream so that if the user's bandwidth suddenly drops, iPlayer will lower its streaming rate to compensate.


==Market competitors==
This diagnostic tool offered on the BBC iPlayer site measures a user's streaming capabilities and bandwidth for free.<ref>{{cite web|url=http://www.bbc.co.uk/iplayer/diagnostics |title=BBC web page which runs a diagnostic of Internet download speeds for streaming remotely |publisher=Bbc.co.uk |date= |accessdate=2011-01-02}}</ref>
Many providers of Internet television services exist—including conventional television stations that have taken advantage of the Internet as a way to continue showing television shows after they have been broadcast, often advertised as "on-demand" and "catch-up" services. Today, almost every major broadcaster around the world is operating an Internet television platform.<ref>[http://www.international-television.org/itve/ Internet television platforms around the world] International TV Explorer</ref> Examples include the BBC, which introduced the [[BBC iPlayer]] on 25 June 2008 as an extension to its "RadioPlayer" and already existing streamed video-clip content, and Channel 4 that launched 4oD ("4 on Demand") (now All 4) in November 2006 allowing users to watch recently shown content. Most Internet television services allow users to view content free of charge; however, some content is for a fee. In the UK, the term '''catch up TV''' was most commonly used to refer to these sort of services at the time.<ref>{{Cite news |date=2013-06-14 |title=Online and catch-up TV added to official ratings |url=https://www.bbc.com/news/entertainment-arts-22903701 |access-date=2024-07-01 |work=BBC News |language=en-GB}}</ref>


Since 2012, around 200 over-the-top (OTT) platforms providing streamed and downloadable content have emerged.<ref>{{Cite web|url=https://www.parksassociates.com/blog/article/pr-11092017|title=Parks Associates Announces 2017 Top 10 U.S. Subscription OTT Video Services|website=www.parksassociates.com|language=en|access-date=2018-11-07}}</ref> Investment by [[Netflix]] in new original content for its OTT platform reached $13bn in 2018.<ref>{{Cite news|url=http://fortune.com/2018/07/08/netflix-original-programming-13-billion/|title=Netflix Is Expected to Spend up to $13 Billion on Original Programming This Year|work=Fortune|access-date=2018-11-07|language=en}}</ref>
In last few years [[Channel 4]] have started serving HD contents on its wide range of On Demand platform such as iOS App, Android App and Channel4.com website.


== Streaming platforms ==
Although competitors in the UK such as [[Demand Five]] have not yet offered HD streaming, the technology to support it is fairly new and widespread HD streaming is not an impossibility. The availability of [[Channel 4]] and [[Five (TV channel)|Five]] content on [[YouTube]] is predicted to prove incredibly popular as series such as ''[[Skins (TV series)|Skins]]'', ''[[Green Wing]]'', ''[[The X Factor (UK)|The X Factor]]'' and others become available in a simple, straightforward format on a website which already attracts millions of people every day.
=== Amazon Prime Video ===
[[File:Prime Video logo (2024).svg|thumb|Logo used since 2024]]
[[Amazon Prime Video]] was originally launched in the year 2006. Upon its initial release, the popular streaming service was referred to as Amazon Unbox. Amazon Prime Video was created due to the development of [[Amazon Prime]], which is a paid service that includes free shipping of different types of goods. Amazon Prime Video is available in approximately 200 countries around the world. Each year, Amazon invests in the production of films and TV series that are streamed as Amazon originals.<ref>{{Cite web |author1=David Bloom |date=2021-03-17 |title=Amazon Prime Video: Everything You Need to Know About the Most Powerful Empire in Video Streaming |url=https://www.nexttv.com/news/amazon-prime-video-everything-need-know |access-date=2022-12-09 |website=NextTV |language=en}}</ref>


==Usage==
=== Apple TV+ ===
[[File:Apple TV Plus Logo.svg|thumb|Logo used since 2019]]
Internet television is common in most US households as of the mid 2010s. About one in four new televisions being sold is now a smart TV.<ref>http://www.emarketer.com/Article/Connected-TVs-Reach-One-Four-Homes/1009581</ref> Considering the vast popularity of [[smart TV]]s and devices such as the Roku and Chromecast, much of the US public can watch television via the internet. Internet-only channels are now established enough to feature some Emmy-nominated shows, such as [[Netflix]]'s ''[[House of Cards (U.S. TV series)|House of Cards]]''.<ref>http://www.nydailynews.com/entertainment/tv-movies/house-cards-season-2-sees-surge-viewers-netflix-article-1.1617972</ref>
[[Apple TV+]] is a streaming service owned by Apple Inc. Apple TV+<ref>{{cite journal |title=The TV game: how will Apple, Netflix, Hulu and Time Warner play?: Behind the scenes at the most complex show on earth |journal=Strategic Direction |date=21 June 2011 |volume=27 |issue=8 |pages=5–7 |doi=10.1108/02580541111146795 }}</ref> is a streaming subscription platform that launched November 1, 2019. The service offers original content exclusively made by Apple, being seen as Apple Originals. This streaming platform solely releases content that can only be found on Apple TV+, there is no third-party content found on the platform whereas several other streaming services have third-party content. The AppleTV+ name derives from the Apple TV media player that was released in 2007.<ref>{{Cite web |title=Apple, Disney Enter Streaming Market |website=[[NPR]] |url=https://www.npr.org/2019/11/01/775305643/apple-disney-enter-streaming-market}}</ref>


=== Disney+ ===
Many networks also distribute their shows the next day to streaming providers such as [[Hulu]]<ref>http://www.hulu.com</ref> Some networks may use a proprietary system, such as the [[BBC]] utilizes their [[iPlayer]] format. This has resulted in bandwidth demand's increasing to the point of causing issues for some networks. It was reported in February 2014 that [[FIOS|Verizon]] is having issues coping with the demand placed on their network infrastructure. Until long term bandwidth issues are worked out and regulation such at net neutrality Internet Televisions push to HDTV may start to hinder growth <ref>http://www.extremetech.com/computing/177073-why-netflix-streaming-is-getting-slower-and-probably-wont-get-better-any-time-soon</ref>
[[File:Disney+ 2024.svg|thumb|Logo used since 2024]]
[[Disney+]] is an American subscription streaming service owned and operated by the [[Disney Entertainment]] division of [[The Walt Disney Company]].<ref name=":3">{{Cite web|last=Nunan|first=Tom|title=5 Reasons Why Disney+ Is Breaking Records While Making History|url=https://www.forbes.com/sites/tomnunan/2020/08/05/5-reasons-why-disney-plus-is-breaking-records-while-making-history/|access-date=December 12, 2020|website=Forbes}}</ref> Released on November 12, 2019, the service primarily distributes films and television series produced by [[Walt Disney Studios (division)|The Walt Disney Studios]] and [[Walt Disney Television]], with dedicated content hubs for the brands [[The Walt Disney Company]], [[Pixar]], [[Marvel Entertainment|Marvel]], ''[[Star Wars]]'', and [[National Geographic Partners|National Geographic]], as well as [[Star (Disney+)|Star]] in some regions. [[List of Disney+ original films|Original films]] and [[List of Disney+ original programming|television series]] are also distributed on Disney+.


=== Hulu ===
Before 2006, most services used [[peer-to-peer]] (P2P) networking, in which users downloaded an application and data would be shared between the users rather than the service provider giving the now more commonly used streaming method. Now most service providers have moved away from the P2P systems and are now using the [[streaming media]]. The old P2P service was selected because the existing infrastructure could not handle the bandwidth necessary for centralized streaming distribution. Some consumers didn't like their upload bandwidth being consumed by their video player, which partially motivated the roll-out of centralized streaming distribution.<ref>[http://crave.cnet.co.uk/software/0,39029471,49302215,00.htm iPlayer uncovered: What powers the BBC's epic creation?], 08/05/2009 CNet interview with iPlayer boss Anthony Rose, mostly on iPlayer 3.0</ref>
[[File:Hulu logo (2018).svg|thumb|Logo used since 2018]]
Launched in 2007, [[Hulu]] is only available to viewers in the United States because of licensing restrictions. Hulu is one of the only streaming services that provides streaming for current on-air television shows a few days after their original broadcast on cable television, but with limited availability. Hulu originally had both a free and paid plan. The free plan was accessible only via computer and there was a limited amount of content for users, whereas the paid plan could be accessed via computers, mobile devices, and connected televisions. In 2019, The [[Walt Disney Animation Studios|Walt Disney Company]] became the major owner of Hulu.<ref>{{Cite web |title=Hulu {{!}} Definition, History, & Facts {{!}} Britannica |url=https://www.britannica.com/topic/Hulu |access-date=2022-12-09 |website=www.britannica.com |language=en}}</ref> The platform has bundle deals where customers can subscribe to both Hulu and Disney +.


=== Max ===
Launched in March 2012 in New York City (and subsequently stopped from broadcasting in June 2014), [[Aereo]] streamed network TV only to New York customers over the Internet. Broadcasters filed lawsuits against Aereo, because Aereo captured broadcast signals and streamed the content to Aereo's customers without paying broadcasters. In mid-July 2012, a federal judge sided with the Aereo start-up. Aereo planned to expand to every major metropolitan area by the end of 2013.<ref>{{cite web |url=http://www.huffingtonpost.com/2012/07/20/aereo-broadcasters-streams-networks-tv_n_1690173.html |title=Aereo Threatens Broadcasters By Streaming Network TV Online |date=July 20, 2012}}</ref> The Supreme Court ruled against Aero June 24, 2014.<ref>{{cite news|date=June 25, 2014|work=CNNMoney| title=Supreme Court rules against Aereo| author=Stelter, Brian |url=http://money.cnn.com/2014/06/25/media/aereo-supreme-court-ruling/}}</ref>
[[File:Max Original 2023.svg|thumb|Logo used since 2023]]
[[Max (streaming service)|Max]] is a streaming service released by Warner Bros. Discovery. The platform was released on May 27, 2020 in the United States, and within the first five months of launching, had amassed 8 million subscribers across the country. It offers classic Warner Bros. films and self-produced programs, and has won the right to exclusively air Ghibli Studios films in the United States. It is not until 45 days after the theatrical release from 2022 that the release is taking place on the platform and reached 70 million subscribers in December 2021. In September 2022, 92 million households were counted as subscribers, but since this was announced, including subscribers to the HBO channel, it is expected that the actual population of [[Max (streaming service)|Max]] alone will be much smaller.<ref>{{Cite web |date=2023-01-13 |title=What is HBO Max? Everything you need to know |url=https://www.androidauthority.com/what-is-hbo-max-1152711/ |access-date=2023-04-14 |website=Android Authority |language=en}}</ref>


==Market competitors==
=== Netflix ===
[[File:Netflix 2015 logo.svg|thumb|Logo used since 2014]]
Many providers of Internet television services exist including conventional television stations that have taken advantage of the Internet as a way to continue showing television shows after they have been broadcast often advertised as "on-demand" and "catch-up" services. Today, almost every major broadcaster around the world is operating an Internet television platform.<ref>[http://www.international-television.org/itve/ Internet television platforms around the world] International TV Explorer</ref> Examples include the BBC, which introduced the [[BBC iPlayer]] on 25 June 2008 as an extension to its "RadioPlayer" and already existing streamed video-clip content, and Channel 4 that launched 4oD ("4 on Demand") (now All 4) in November 2006 allowing users to watch recently shown content. Most Internet television services allow users to view content free of charge; however, some content is for a fee.
[[Netflix]], founded by Reed Hastings and Marc Randolph, is a media streaming and video rental in 1997. Two years later, Netflix was offering the audience the possibility of an online subscription service. Subscribers could select movies and TV shows on Netflix's website and receive the chosen titles via DVDs in prepaid return envelopes. In 2007, Netflix's subscribers could watch some movies and TV shows online, directly from their homes.<ref>{{cite journal |last1=Jenner |first1=Mareike |title=Is this TVIV? On Netflix, TVIII and binge-watching |journal=New Media & Society |date=February 2016 |volume=18 |issue=2 |pages=257–273 |doi=10.1177/1461444814541523 |s2cid=206728191 }}</ref> In 2010, Netflix launched an only-streaming plan with unlimited streaming services without DVDs. Starting from the United States, the only-streaming plan reached several countries; by 2016 more than 190 countries could use this service.<ref>{{Cite web |title=Netflix {{!}} Founders, History, Shows, & Facts |url=https://www.britannica.com/topic/Netflix-Inc |access-date=2022-12-09 |website=www.britannica.com |language=en}}</ref> In 2011, Netflix began to negotiate the production of original programming, starting with the series ''[[House of Cards (American TV series)|House of Cards]]''.<ref name=Andreeva2011>{{cite web|last1=Andreeva |first1=Nellie |title=Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series 'House Of Cards' |url=https://deadline.com/2011/03/netflix-to-enter-original-programming-with-mega-deal-for-david-fincher-kevin-spacey-drama-series-house-of-cards-114184/ |website=[[Deadline Hollywood]] |date=March 15, 2011}}</ref>

==Control==
Controlling content on the Internet presents a challenge for most providers; to try to ensure that a user is allowed to view content such as content with age certificates, providers use methods such as parental controls that allows restrictions to be placed upon the use and access of certificated material. The BBC iPlayer makes use of a parental control system giving parents the option to "lock" content, meaning that a password would have to be used to access it. Flagging systems can be used to warn a user that content may be certified or that it is intended for viewing post-[[Watershed (television)|watershed]]. Honour systems are also used where users are asked for their dates of birth or age to verify if they are able to view certain content.

==Archives==
An archive is a collection of information and media much like a library or interactive-storage facility. It is a necessity for an on-demand media service to maintain archives so that users can watch content that has already been aired on standard-broadcast television. However, these archives can vary from a few weeks to months to years, depending on the curator and the type of content.


=== Paramount+ ===
For example, the BBC iPlayer's shows are in general available for up to seven days after their original broadcast.<ref>[http://iplayerhelp.external.bbc.co.uk/help/prog_availability/how_long BBC iPlayer Help] BBC iPlayer</ref> This so-called "seven-day catch-up" model seems to become an industry standard for Internet television services in many countries around the world.<ref>[http://www.international-television.org/itve/ International TV Explorer] International Television Expert Group</ref> However, some shows may only be available for shorter periods. Others, such as the BBC's Panorama, may be available for an extended period because of the show's documentary nature or its popularity.
[[File:Paramount Plus.svg|thumb|Logo used since 2021]]
[[Paramount+]] is a streaming service that is owned by the Paramount Global Media Company. The streaming service was launched on October 28, 2014, and was known as CBS All Access originally.<ref>{{cite journal |last1=Broe |first1=Dennis |title=Post Corona Film and Television: Stream It, Skip It, or Revolutionize It? |journal=Framework |date=2020 |volume=61 |issue=2 |pages=202–216 |doi=10.13110/framework.61.2.0202 |s2cid=229355965 |id={{Project MUSE|776051}} }}</ref> At the time of the release, the platform focused primarily on streaming programs from local CBS stations as well as complete access to all CBS network content. In 2016 the streaming service created original content that could only be found by using the platform. As the network continued to expand with its content, the service decided to rebrand themselves and took the name Paramount+, taking its name from Paramount Pictures film studio. The network since expanded to Latin America, Europe and Australia.<ref>{{cite news |id={{ProQuest|2496746405}} |last1=Anderson |first1=Hayley |title=Paramount Plus: What shows can you watch on Paramount Plus? |work=Express |date=4 March 2021 }}</ref>


=== Peacock ===
In contrast, All 4, Channel 4's on-demand service<ref>{{cite web|url=http://www.channel4.com/ |title=Channel 4's home page for Channel 4 content on demand |publisher=Channel4.com |date= |accessdate=2016-02-16}}</ref> offers many of its television shows that were originally aired years ago. An example of this is the comedy ''The IT Crowd'' where users can view the full series on the Internet player. The same is true for other hit Channel 4 comedies such as ''The Inbetweeners'' and ''Black Books''.
[[File:NBCUniversal Peacock Logo.svg|thumb|Logo used since 2020]]
[[Peacock (streaming service)|Peacock]] is a streaming service owned and operated by Peacock TV,<ref>{{cite journal |last1=Kweon |first1=Heaji J. |last2=Kweon |first2=Sang Hee |title=Pricing Strategy within the U.S. Streaming Services Market: A Focus on Netflix's Price Plans |journal=International Journal of Contents |date=2021 |volume=17 |issue=2 |pages=1–8 |doi=10.5392/IJOC.2021.17.2.001 |s2cid=237263555 }}</ref> which is a subsidiary of NBC Universal Television and Streaming. The streaming service gets its name from the NBC logo based on its colors. The platform had launched on July 15, 2020. The streaming service primarily features content that can be found on NBC networking channels as well as other third-party sources. Additionally, Peacock now offers original content that cannot be found on any other streaming platform. In December 2022, Peacock reached 20 million paid subscribers. In March 2023, the platform had 22 million paid subscribers.


=== YouTube ===
The benefit of large archives, is that they bring in far more users who, in turn, watch more media, leading to a wider audience base and more advertising revenue. Large archives will also mean the user will spend more time on that website rather than a competitors, leading to starvation of demand for the competitors.
[[File:YouTube 2024.svg|thumb|Logo used since 2024]]
The domain name of [[YouTube]] was bought and activated by Chad Hurley, Steve Chen, and Jawed Karim in the beginning of 2005. YouTube launched later that year as an online video sharing and social media platform. The video platform became popular among the audience thanks to a short video, called [[Lazy Sunday (The Lonely Island song)|Lazy Sunday]], uploaded by [[Saturday Night Live]] in December 2005. The SNL's video was not broadcast on TV, therefore people looked for it on [[Google]] by typing "SNL rap video," "Lazy Sunday SNL," or "Chronicles of Narnia SNL." The first result of searches was a link video on YouTube, which was the beginning of sharing videos on YouTube. Because of its popularity, YouTube had some issues caused by its bandwidth expenses. In 2006, Google bought Youtube, and after some months the video platform was the second-largest engine search in the world.<ref>{{cite news |last1=Lamare |first1=Amy |title=How streaming started: YouTube, Netflix, and Hulu's quick ascent |url=https://www.businessofbusiness.com/articles/a-brief-history-of-video-streaming-by-the-numbers/ |work=The Business of Business |date=31 July 2018 }}</ref>


== Binge-watching ==
Having an extensive archive, however, can bring problems along with benefits. Large archives are expensive to maintain, server farms and mass storage is needed along with ample bandwidth to transmit it all. Vast archives can be hard to catalogue and sort so that it is accessible to users.
In the 1990s, the practice of watching entire seasons in a short amount of time emerged with the introduction of the DVD box. Media-marathoning consists of watching at least one season of a TV show in a week or less, watching three or more films from the same series in a week or less, or reading three or more books from the same series in a month or less. The term "binge-watching" arrived with streaming TV, when Netflix launched its first original production, House of Cards, and started marketing this process of watching TV series episode after episode in 2013. [[COVID-19 pandemic|COVID-19]] gave another connotation to binge-watching, which was considered a negative activity.<ref>{{cite journal |last1=Horeck |first1=Tanya |title='Netflix and Heal': The Shifting Meanings of Binge-Watching during the COVID-19 Crisis |journal=Film Quarterly |date=September 2021 |volume=75 |issue=1 |pages=35–40 |doi=10.1525/fq.2021.75.1.35 |s2cid=239698912 }}</ref>


==Broadcasting rights==
==Broadcasting rights==
Broadcasting rights (also called Streaming rights in this case)<ref>{{Cite web|url=https://www.hollywoodreporter.com/news/netflix-nabs-streaming-rights-to-sonys-feature-beginning-in-2022|title = Netflix Nabs Post-PVOD Streaming Rights to Sony's Feature Films in Multiyear Deal|website = [[The Hollywood Reporter]]|date = 8 April 2021}}</ref> vary from country to country and even within provinces of countries. These rights govern the distribution of copyrighted content and media and allow the sole distribution of that content at any one time. An example of content only being aired in certain countries is BBC iPlayer. The BBC checks a user's IP address to make sure that only users located in the UK can stream content from the BBC. The BBC only allows free use of their product for users within the UK as those users have paid for a television license that funds part of the BBC. This IP address check is not foolproof as the user may be accessing the BBC website through a [[Virtual private network|VPN]] or [[proxy server]]. Broadcasting rights can also be restricted to allowing a broadcaster rights to distribute that content for a limited time. Channel 4's online service All 4 can only stream shows created in the US by companies such as [[HBO]] for thirty days after they are aired on one of the Channel 4 group channels. This is to boost DVD sales for the companies who produce that media.
Broadcasting rights vary from country to country and even within provinces of countries. These rights govern the distribution of copyrighted content and media and allow the sole distribution of that content at any one time.


Some companies pay very large amounts for broadcasting rights with sports and US sitcoms usually fetching the highest price from UK-based broadcasters. A trend among major content producers in North America {{when|date=September 2016}} is the use of the "[[TV Everywhere]]" system. Especially for live content, the TV Everywhere system restricts viewership of a video feed to select [[Internet service provider]]s, usually cable television companies that pay a [[retransmission consent]] or subscription fee to the content producer. This often has the negative effect of making the availability of content dependent upon the provider, with the consumer having little or no choice on whether they receive the product.
An example of content only being aired in certain countries is BBC iPlayer. The BBC checks a user's IP address to make sure that only users located in the UK can stream content from the BBC. The BBC only allows free use of their product for users within the UK as those users have paid for a television license that funds part of the BBC. This IP address check is not foolproof as the user may be accessing the BBC website through a [[VPN]] or [[proxy server]].

Broadcasting rights can also be restricted to allowing a broadcaster rights to distribute that content for a limited time. Channel 4's online service All 4 can only stream shows created in the US by companies such as [[HBO]] for thirty days after they are aired on one of the Channel 4 group channels. This is to boost DVD sales for the companies who produce that media.

Some companies pay very large amounts for broadcasting rights with sports and US sitcoms usually fetching the highest price from UK-based broadcasters.

An increasing trend among major content producers in North America is the use of the [[TV Everywhere]] system. Especially for live content, the TV Everywhere system restricts viewership of a video feed to select [[Internet service provider]]s, usually cable television companies that pay a [[retransmission consent]] or subscription fee to the content producer. This often has the negative effect of making the availability of content dependent upon the provider, with the consumer having little or no choice on whether they receive the product.


==Profits and costs==
==Profits and costs==
With the advent of broadband internet Connections multiple streaming providers have come onto the market in the last couple of years. The main providers are Netflix, Hulu and Amazon. Some of these providers such as Hulu adverstise and charge a monthly fee. Other such as netflix and amazon charge a monthly fee and have no commercials. Netflix is the largest provider with over 43 million members and growing. The rise of internet TV has resulted in Cable Companies losing customer to a new kind of customer called "Cord Cutters" these cord cutters are forming communities and proving a solid alternative to cable and satellite television. Most of the cable cutters are younger and have opted to not sign up for traditional cable service.
With the advent of broadband Internet connections, multiple streaming providers have come onto the market in the last couple of years. The main providers are Netflix, Hulu and Amazon. Some of these providers such as Hulu advertise and charge a monthly fee. Other such as [[Netflix]] and Amazon charge users a monthly fee and have no commercials. Netflix is the largest provider with more than 217 million subscribers.<ref>{{Cite web|url=https://www.statista.com/statistics/250934/quarterly-number-of-netflix-streaming-subscribers-worldwide/|title=Netflix subscribers count (Worldwide)|website=Statista|language=en|access-date=2021-12-01}}</ref> The rise of internet TV has resulted in cable companies losing customers to a new kind of customer called "cord cutters". [[Cord-cutting|Cord cutter]]s are consumers who are cancelling their cable TV or satellite TV subscriptions and choosing instead to [[streaming media|stream]] TV series, films and other content via the [[Internet]]. Cord cutters are forming communities. With the increasing availability of [[Online video platform]] (e.g., [[YouTube]]) and streaming services, there is an alternative to cable and satellite television subscriptions. Cord cutters tend to be younger people.


==Overview of platforms and availability==
==Overview of platforms and availability==
{| class="wikitable"
{| class="sortable wikitable"
|-
|-
! Service !! Supporting company/companies !! Regional availability !! Website-based !! Windows application !! Mac application !! [[Linux]] application !! [[iOS]] application !! [[Android (operating system)|Android]] application !! Console application !! TV set application !! Set Top Box application !! Free
! Service !! Supporting company/companies !! Regional availability !! Website-based !! Windows application !! Mac application !! [[Linux]] application !! [[iOS]] application !! [[Android (operating system)|Android]] application !! Console application !! TV set application !! Set Top Box application !! Free
*
*
|-
|-
! [[WhereverTV]]
! [[APSFL]] IPTV
| SAYT-TV2 || Andhra Pradesh, India || {{No}}|| {{No}} || {{No}} || || {{No}}|| [[APSFL]] Android Player || {{No}} || {{No}} || [[APSFL]] IPTV and video on Demand|| {{Yes}}
| WhereverTV, Al-Iraqiya, Al Jazeera – English, Al Maghribia, Al Mayadeen, Al Qurann Al Kareem TV, Al Sunnah Al Nabawiyah TV, Alalam News, Canal Algerie, ERT World, GO TelecomTV, iFilm-Arabic, Jordan TV, Mega Cosmos, 2M Maroc, Oman TV, Qatar TV, Reelkandi.tv, RIK Sat, Saudi Arabia TV 1, Skai TV, Star International, Sudan TV, Syria Drama, Syria Satellite Channel, TV Tunisia 1, Yemen TV || North America, South America, Europe, Australia, Worldwide/International || {{Yes}}|| {{Yes}} || {{Yes}} || {{No}} || {{yes}} || {{Yes}} || {{yes}} || Samsung, Sony, Panasonic, Philips, Vizio || Google TV, AppleTV (via Airplay), Boxee, Roku, etc.|| {{no}}
|-

|-
|-
! [[BBC iPlayer]]
! [[BBC iPlayer]]
| [[BBC]] || UK || {{Yes}}|| {{Yes}} || {{Yes}} || {{Yes}} || {{Yes}}|| {{Yes}}<ref>{{cite web|url=https://market.android.com/details?id=bbc.iplayer.android |title=BBC iPlayer&nbsp;– Apps op Android Market |publisher=Market.android.com |date= |accessdate=2012-01-14}}</ref> ||Wii, PS3, Xbox 360 || Samsung, Sony, Panasonic, Philips ||Virgin Media On Demand, Freesat, Roku|| {{Yes}}
| [[BBC]] || UK || {{Yes}}|| {{Yes}} || {{Yes}} || {{Yes}} || {{Yes}}|| {{Yes}}<ref>{{Cite web |title=BBC iPlayer&nbsp;– Apps op Android Market |url=https://market.android.com/details?id=bbc.iplayer.android |access-date=January 14, 2012 |publisher=Market.android.com}}</ref> ||Wii, PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S || Android TV, Samsung, LG, Sony, Panasonic, Philips || Virgin Media On Demand, Freesat, Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
! [[Citytv]]
| [[Citytv]] Rogers Communications Inc. || Canada || Yes. Website<ref>{{Cite web |title=City TV |url=https://www.citytv.com/livestream/|website=City TV}}</ref>||.||.||.|| .|| . || . || . || . || Yes. Free until February 5, 2024.
|-
|-
![[NBC]]
![[NBC]]
| NBC || ||{{Yes}}||{{No}}||{{No}}||{{No}}|| {{Yes}}|| {{Yes}}<ref>http://www.nbc.com/nbc-app</ref> ||PS3, Xbox 360|| || || {{Yes}}<ref>http://www.nbc.com/</ref>
| [[NBCUniversal]] (Comcast) || US ||{{Yes}}||{{No}}||{{No}}||{{No}}|| {{Yes}}|| {{Yes}}<ref>{{Cite web |title=NBC Apps - NBC.com |url=https://www.nbc.com/apps |website=NBC}}</ref> ||PS3, Xbox 360, Xbox One, Xbox Series X/S || Android TV, Samsung, Vizio || Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
![[American Broadcasting Company|ABC]]
| [[Walt Disney Television]] (The Walt Disney Company) || US ||{{Yes}}||{{No}}||{{No}}||{{No}}|| {{Yes}}|| {{Yes}} ||PS4, PS5, Xbox One, Xbox Series X/S || Android TV, Samsung, Vizio || Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
![[Fox Broadcasting Company|FOX Now]]
| [[Fox Corporation]] || US ||{{Yes}}||{{No}}||{{No}}||{{No}}|| {{Yes}}|| {{Yes}} ||PS4, PS5, Xbox One, Xbox Series X/S || Android TV, Samsung, Vizio || Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
![[The CW]]
| The CW Network || US ||{{Yes}}||{{No}}||{{No}}||{{No}}|| {{Yes}}|| {{Yes}} ||PS4, PS5, Xbox One, Xbox Series X/S || Android TV, Samsung, Vizio || Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
![[CBS]]
| [[Paramount Streaming]]<br>(Paramount Global)|| US ||{{Yes}}||{{No}}||{{No}}||{{No}}|| {{Yes}}|| {{Yes}} ||PS4, PS5, Xbox One, Xbox Series X/S || Android TV, Samsung, Vizio || Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
! [[Jio TV]]
| [[LYF]] || India || {{No}}|| {{No}} || {{No}} || {{No}} || {{Yes}}|| {{Yes}} || {{No}} || {{No}} || [[Jio]] on Demand|| {{Yes}}
|-
|-
! [[Tivibu]]
! [[Tivibu]]
Line 178: Line 179:
|-
|-
! [[Sky Go]]
! [[Sky Go]]
| Sky || UK & Ireland || {{Yes}}|| {{Yes}} || {{Yes}} || || {{Yes}} || {{Yes}} || Xbox 360 || |||| {{No}}
| [[Sky UK]] (Comcast) || UK & Ireland || {{Yes}}|| {{Yes}} || {{Yes}} || || {{Yes}} || {{Yes}} || PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S || Android TV, Samsung, LG, Sony, Panasonic, Philips || Amazon Fire TV, Apple TV, Chromecast || {{No}}
|-
|-
! [[ITV Hub]]
! [[Eros Now]]
| ITV || UK || {{Yes}}|| {{Yes}} || {{Yes}} || {{Yes}} || {{Yes}}|| {{Yes}} || PS3 || ||Virgin Media On Demand|| {{Yes}}
| [[Eros International|Eros]] || India || {{Yes}}|| {{Yes}} || {{Yes}} || || {{Yes}}|| [[Eros]] Android Player || {{No}} || {{Yes}} || [[Bollywood]] on Demand, Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
! [[ITVX]]
| [[ITV (TV network)|ITV]] || UK || {{Yes}}|| {{Yes}} || {{Yes}} || {{Yes}} || {{Yes}}|| {{Yes}} || PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S || Android TV || Virgin Media On Demand, Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
! [[STV Player]]
| [[STV (TV channel)|STV]] || UK || {{Yes}}|| {{Yes}} || {{Yes}} || {{Yes}} || {{Yes}}|| {{Yes}} || PS3 || Android TV || Amazon Fire TV, Apple TV, Chromecast, Now TV, Roku, Sky Glass, Virgin Media On Demand || {{Yes}}
|-
|-
! [[ABC iview]]
! [[ABC iview]]
| [[Australian Broadcasting Corporation]] || Australia|| {{Yes}}|| || || || iPad || || PS3, Xbox 360 || Samsung, Sony |||| {{Yes}}
| [[Australian Broadcasting Corporation|ABC]] || Australia|| {{Yes}}|| {{No}} || {{No}} || {{No}} || {{Yes}} || {{Yes}} || PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S || Android TV, Samsung, LG, Sony, Panasonic, Philips || Apple TV, Chromecast, Amazon Fire TV || {{Yes}}
|-
|-
! [[All 4]]
! [[SBS On Demand]]
| Channel 4 || UK & Ireland || {{Yes}}|| {{Yes}} || {{Yes}} || ||{{Yes}} ||{{Yes}} || PS3, Xbox 360 || ||Virgin Media On Demand|| {{Yes}}
| [[Special Broadcasting Service|SBS]] || Australia|| {{Yes}}|| {{No}} || {{No}} || {{No}} || {{Yes}} || {{Yes}} || PS3, PS4, Xbox 360 || Android TV, Samsung, LG, Sony, Panasonic, Philips || Apple TV, Chromecast, Amazon Fire TV || {{Yes}}
|-
|-
! [[7plus]]
! [[SeeSaw (Internet television)|SeeSaw]]
| [[Arqiva]] || UK || {{Yes}}|| {{Yes}} || {{Yes}} || || || || || || || {{No}}
| [[Seven West Media]] || Australia|| {{Yes}}|| {{No}} || {{No}} || {{No}} || {{Yes}} || {{Yes}} || PS4, PS5 || Android TV, Samsung, LG, Panasonic, Philips || Apple TV, Chromecast, Amazon Fire TV || {{Yes}}
|-
|-
![[Hulu]]
! [[9Now]]
| FOX, NBC Universal, ABC,... || US & [[Japan]] ||{{Yes}}||{{Yes}}||{{Yes}}||{{Yes}}|| {{Yes}}|| ||PS3, Xbox 360|| Samsung, Vizio || Roku|| {{No}}<ref>http://www.hulu.com/plus</ref>
| [[Nine Entertainment]] || Australia|| {{Yes}}|| {{No}} || {{No}} || {{No}} || {{Yes}} || {{Yes}} || PS4 || Android TV, Samsung, LG, Panasonic, Philips || Apple TV, Chromecast, Amazon Fire TV, Roku || {{Yes}}
|-
! [[10Play]]
| [[Paramount Networks UK & Australia]]<br>(Paramount Global) || Australia|| {{Yes}}|| {{No}} || {{No}} || {{No}} || {{Yes}} || {{Yes}} || Xbox 360, Xbox One, Xbox Series X/S || Android TV, Samsung, LG, Panasonic, Philips || Apple TV, Chromecast, Amazon Fire TV || {{Yes}}
|-
! [[Foxtel Now]]
| [[Foxtel]] || Australia|| {{Yes}}|| {{No}} || {{No}} || {{No}} || {{Yes}} || {{Yes}} || PS4 and PS5 || Android TV, Samsung, LG, Sony, Hisense || Apple TV and Chromecast || {{No}}
|-
! [[Channel 4 (VoD service)|Channel 4]]
| [[Channel 4]] || UK & Ireland || {{Yes}}|| {{Yes}} || {{Yes}} || ||{{Yes}} ||{{Yes}} || PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S || Android TV || Virgin Media On Demand, Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
|-
! [[RTÉ Player]]
! [[RTÉ Player]]
| [[RTÉ]] || Ireland || {{Yes}}|| || || || {{Yes}}|| {{Yes}} || || || || {{Yes}}
| [[RTÉ]] || Ireland || {{Yes}}|| || || || {{Yes}}|| {{Yes}} || || Android TV || Apple TV and Chromecast || {{Yes}}
|-
|-
! [[TG4|TG4 Beo]]
! [[TG4|TG4 Beo]]
| [[TG4]] || Ireland and Worldwide/International || {{Yes}} || || || || || || || || || {{Yes}}
| [[TG4]] || Ireland and Worldwide/International || {{Yes}} || || || || || || || Android TV || Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
|-
! [[TV3 (Ireland)|TV3 Catch Up]]
! [[Virgin Media Player]]
| TV3 || Ireland || {{Yes}}|| || || || {{Yes}}|| || || |||| {{Yes}}
| [[Virgin Media Ireland]] || Ireland || {{Yes}}|| || || || {{Yes}}|| {{Yes}} || || Android TV || Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
|-
! [[Global Video]]
! [[Global Television Network#Global Video|Global Video]]
| [[Global TV|Global]] || Canada || {{Yes}} || || || || {{Yes}} || || || || || {{No}}
| [[Global Television Network|Global]] || Canada || {{Yes}} || || || || {{Yes}} || {{Yes}} || || Android TV || Amazon Fire TV, Roku, Apple TV, Chromecast || {{No}}

|-
|-
! [[Global Video]]
! [[CBC Gem]]
| SBNTV1, The Sumlin Broadcasting Network, Classic Soul Channel.....|| US ||{{Yes}}||{{Yes}}||{{Yes}}||{{Yes}}|| {{Yes}}|| ||PS3, Xbox 360|| Samsung, Vizio || || {{Yes}}
| [[Canadian Broadcasting Corporation|CBC]] || Canada || {{Yes}}<ref>{{Cite web |title= CBC GEM |url=https://gem.cbc.ca/live|website=CBC GEM}}</ref> || || || || {{Yes}} || {{Yes}} || || Android TV || Amazon Fire TV, Roku, Apple TV, Chromecast || {{Yes}}
|-
|-
! [[MyTV (Arabic)|myTV]]
! [[MyTV (Arabic)|myTV]]
| [[OSN]], [[Rotana Group]], SNA Corp.....|| North America, Canada, South America, New Zealand, Australia|| {{No}}|| {{Not yet}} || {{Not yet}} || {{No}} || {{Yes}} || {{Yes}} || {{Not yet}} || Samsung Smart TV, LG Smart TV, Google TV || Western Digital, Boxee Box, Netgear NTV 300, Google TV devices, Samsung and Android tablets|| {{No}}
| [[OSN]], [[Rotana Group]], SNA Corp || Americas, Australasia || {{No}}|| {{Not yet}} || {{Not yet}} || {{No}} || {{Yes}} || {{Yes}} || {{Not yet}} || Samsung Smart TV, LG Smart TV, Google TV || Western Digital, Boxee Box, Netgear NTV 300, Google TV devices, Samsung and Android tablets|| {{No}}
|-
! [[PTCL Smart TV|PTCL Smart TV App]]
| [[Ptcl|PTCL]] || Pakistan || {{Yes}} || {{Yes}} || {{No}} || {{No}} || {{Yes}} || {{Yes}} || {{No}} || None || Standalone PTCL Smart Settop Box || {{No}}
|-
! [[My5]]
| [[Channel 5 (British TV channel)|Channel 5]], [[Paramount Global]] || UK || {{Yes}} || {{No}} || {{No}} || {{Yes}} || {{Yes}} || {{Yes}} || None || Samsung Smart TV, LG Smart TV, Google TV || Amazon Fire TV, Apple TV, Chromecast, Now TV, Roku, Sky Glass, Virgin Media On Demand || {{No}}
|-
|-
! [[PTCL_Smart_TV|PTCL Smart TV App]]
| [[Ptcl | PTCL]] || Pakistan || {{Yes}} || {{Yes}} || {{No}} || {{No}} || {{Yes}} || {{Yes}} || {{No}} || None || Standalone PTCL Smart Settop Box || {{No}}
|}
|}


==See also==
==See also==
{{Portal bar|Internet|Television}}
{{colbegin|3}}
{{div col|colwidth=22em}}
* [[Comparison of streaming media systems]]
* [[The Business of Television]]
* [[Comparison of streaming media software]]
* [[Comparison of video hosting services]]
* [[Comparison of video hosting services]]
* [[Content delivery network]]
* [[Content delivery network]]
Line 226: Line 247:
* [[Interactive television]]
* [[Interactive television]]
* [[Internet radio]]
* [[Internet radio]]
* [[Home theatre PC]]
* [[Internet Protocol television]]
* [[Home theater PC]]
* [[List of free television software]]
* [[List of free television software]]
* [[List of Internet television providers]]
* [[List of streaming media systems]]
* [[List of streaming media systems]]
* [[List of streaming media services]]
* [[Livestreamed news]]
* [[Media psychology]]
* [[Multicast]]
* [[Multicast]]
* [[P2PTV]]
* [[P2PTV]]
Line 236: Line 260:
* [[Smart TV]]
* [[Smart TV]]
* [[Software as a service]]
* [[Software as a service]]
* [[Television network]]
* [[Television broadcasting]]
* [[Video advertising]]
* [[Video advertising]]
* [[Web series]]
* [[Web-to-TV]]
* [[Web-to-TV]]
* [[Webcast]]
* [[Webcast]]
* ''[[WPIX, Inc. v. ivi, Inc.]]''
* ''[[WPIX, Inc. v. ivi, Inc.]]''
{{colend}}
{{div col end}}


==References==
==References==
{{reflist|2}}
{{Reflist}}


==External links==
==External links==
{{Wiktionary|web television}}
<!--
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This section is for further analysis or information on Internet television in general. Please do not add individual sites, such as YouTube.
This section is for further analysis or information on Streaming, internet, or web television in general. Please do not add individual sites, such as YouTube.
-->
-->
* [http://www.theregister.co.uk/2006/05/05/iptv_future/ IPTV future] ''The Register'' 2006-05-05
* {{cite news |last1=Cameron |first1=Alex |title=IPTV/VoD: The open fourth platform |url=https://www.theregister.com/2006/05/05/iptv_future/ |work=The Register |agency=Digital TX Ltd |date=5 May 2006 }}
* [http://www.nytimes.com/2006/03/12/business/yourmoney/12sliver.html?ex=1299819600en=b93a73a9426aeb16ei=5088partner=rssnytemc=rss&pagewanted=all As Internet TV Aims at Niche Audiences, the Slivercast Is Born] ''New York Times'' 2006-03-12
* {{cite news |last1=Hansell |first1=Saul |title=As Internet TV Aims at Niche Audiences, the Slivercast Is Born |url=https://www.nytimes.com/2006/03/12/business/yourmoney/as-internet-tv-aims-at-niche-audiences-the-slivercast-is.html |work=The New York Times |date=12 March 2006 }}
* [http://www.guardian.co.uk/technology/2008/sep/11/internet.socialnetworking TV's future stars will come from the web]''The Guardian'' 2008-09-11
* {{cite news |last1=Keegan |first1=Victor |title=TV's future stars will come from the web |url=https://www.theguardian.com/technology/2008/sep/11/internet.socialnetworking |work=The Guardian |date=10 September 2008 }}

* [http://www.telegraph.co.uk/culture/tvandradio/3666961/Your-top-web-TV.html Your top web TV]''The Telegraph'' 2007-08-03
* [http://www.internettvbox.tv/internet-tv/ Internet tv for entertainment]
{{Clear}}
{{Home theater PC (application software)}}
{{Home theater PC (application software)}}
{{Media player (application software)}}
{{Media player (application software)}}
{{Broadcasting}}
{{Broadcasting}}
{{Wireless video}}
{{Authority control}}


{{DEFAULTSORT:Internet Television}}
[[Category:Digital television]]
[[Category:Digital television]]
[[Category:Film and video technology]]
[[Category:Internet broadcasting]]
[[Category:Internet broadcasting]]
[[Category:Internet television| ]]
[[Category:Streaming television| ]]
[[Category:Internet television channels| ]]
[[Category:Internet television channels]]
[[Category:Multimedia]]
[[Category:Peercasting]]
[[Category:Streaming media systems]]
[[Category:Streaming media systems]]
[[Category:Television technology]]
[[Category:Television technology]]
[[Category:Video hosting]]
[[Category:Video hosting]]
[[Category:Video on demand services]]
[[Category:Video on demand]]
[[Category:New media]]

Latest revision as of 08:12, 6 January 2025

Streaming television is the digital distribution of television content, such as television series and films, streamed over the Internet.[1] Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems,[2] streaming television is provided as over-the-top media (OTT),[3] or as Internet Protocol television (IPTV). In the United States, streaming television has become "the dominant form of TV viewing."[4]

History

[edit]

Up until the 1990s, it was not thought possible that a television show could be squeezed into the limited telecommunication bandwidth of a copper telephone cable to provide a streaming service of acceptable quality, as the required bandwidth of a digital television signal was (in the mid-1990s perceived to be) around 200 Mbit/s, which was 2,000 times greater than the bandwidth of a speech signal over a copper telephone wire.[5] By the year 2000, a television broadcast could be compressed to 2 Mbit/s, but most consumers still had little opportunity to obtain greater than 1 Mbit/s connection speeds.[6]

Streaming services started as a result of two major technological developments: MPEG (motion-compensated DCT) video compression and asymmetric digital subscriber line (ADSL) data communication.[5]

The first worldwide live-streaming event was a radio live broadcast of a baseball game between the Seattle Mariners and the New York Yankees streamed by ESPN SportsZone on September 5, 1995. During the mid-2000s, the streaming media was based on UDP, whereas the basis of the majority of the Internet was HTTP and content delivery networks (CDNs). In 2007, HTTP-based adaptive streaming was introduced by Move Networks. This new technology would be a significant change for the industry. One year later the introduction of HTTP-based adaptive streaming, many companies such as Microsoft and Netflix developed their streaming technology. In 2009, Apple launched HTTP Live Streaming (HLS), and Adobe, in 2010, HTTP Dynamic Streaming (HDS). In addition, HTTP-based adaptive streaming was chosen for important streaming events such as Roland Garros, Wimbledon, Vancouver and London Olympic Games, and many others and on premium on-demand services (Netflix, Amazon Instant Video, etc.). The increase in streaming services required a new standardization, therefore in 2012, with the contributions of Apple, Netflix, Microsoft, and other companies, Dynamic Adaptive Streaming, known as MPEG-DASH, was published as the new HTTP-based adaptive streaming standard.[7]

The mid-2000s were the beginning of television programs becoming available via the Internet. In 2003, TVonline Station was founded in Greece, making it the world's first television station to produce and broadcast content exclusively over the internet.[8][9] The online video platform site YouTube was launched in early 2005, allowing users to share illegally posted television programs.[10] YouTube co-founder Jawed Karim said the inspiration for YouTube first came from Janet Jackson's role in the 2004 Super Bowl incident, when her breast was exposed during her performance, and later from the 2004 Indian Ocean tsunami. Karim could not easily find video clips of either event online, which led to the idea of a video sharing site.[11]

Apple's iTunes service also began offering select television programs and series in 2005, available for download after direct payment.[10] A few years later, television networks and other independent services began creating sites where shows and programs could be streamed online. Amazon Prime Video began in the United States as Amazon Unbox in 2006, but did not launch worldwide until 2016.[12] Netflix, a website originally created for DVD rentals and sales, began providing streaming content in 2007.[13] In 2008 Hulu, owned by NBC and Fox, was launched, followed by tv.com in 2009, owned by CBS. The first generation Apple TV was released in 2007 and in 2008 the first generation Roku streaming device was announced.[14][15] Digital media players also began to become available to the public during this time. These digital media players have continued to be updated and new generations released.[16]

Smart TVs took over the television market after 2010 and continue to partner with new providers to bring streaming video to even more users.[17] As of 2015, smart TVs are the only type of middle to high-end television being produced. Amazon's version of a digital media player, Amazon Fire TV, was not offered to the public until 2014.[18]

Access to television programming has evolved from computer and television access to include mobile devices such as smartphones and tablet computers. Corresponding apps for mobile devices started to become available via app stores in 2008, but they grew in popularity in the 2010s with the rapid deployment of LTE cellular networks.[19][20] These apps enable users to stream television content on mobile devices that support them.

In 2008, the International Academy of Web Television, headquartered in Los Angeles, formed in order to organize and support television actors, authors, executives, and producers in web series and streaming television. The organization also administers the selection of winners for the Streamy Awards. In 2009, the Los Angeles Web Series Festival was founded. Several other festivals and award shows have been dedicated solely to web content, including the Indie Series Awards and the Vancouver Web Series Festival. In 2013, in response to the shifting of the soap opera All My Children from broadcast to streaming television, a new category for "Fantastic web-only series" in the Daytime Emmy Awards was created.[21] Later that year, Netflix made history by earning the first Primetime Emmy Award nominations for a streaming television series, for Arrested Development, Hemlock Grove, and House of Cards, at the 65th Primetime Emmy Awards.[22] Hulu earned the first Emmy win for Outstanding Drama Series, for The Handmaid's Tale at the 69th Primetime Emmy Awards.

Traditional cable and satellite television providers began to offer services such as Sling TV, owned by Dish Network, which was unveiled in January 2015.[23] DirecTV, another satellite television provider launched their own streaming service, DirecTV Stream, in 2016.[24][25] Sky launched a similar streaming service in the UK called Now.

In 2013, Video on demand website Netflix earned the first Primetime Emmy Award nominations for original streaming television at the 65th Primetime Emmy Awards. Three of its series, House of Cards, Arrested Development, and Hemlock Grove, earned nominations that year.[26] On July 13, 2015, cable company Comcast announced an HBO plus broadcast TV package at a price discounted from basic broadband plus basic cable.[27]

In 2017, YouTube launched YouTube TV, a streaming service that allows users to watch live television programs from popular cable or network channels, and record shows to stream anywhere, anytime.[28] As of 2017, 28% of US adults cite streaming services as their main means for watching television, and 61% of those ages 18 to 29 cite it as their main method.[29] As of 2024, Netflix is the world's largest streaming TV network and also the world's largest Internet media and entertainment company with 269 million paid subscribers, and by revenue and market cap.[30][31] In 2020, the COVID-19 pandemic had a strong impact in the television streaming business with the lifestyle changes such as staying at home and lockdowns.[32][33][34][35][36][37]

Technology

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The Hybrid Broadcast Broadband TV (HbbTV) consortium of industry companies (such as SES, Humax, Philips, and ANT Software) is currently promoting and establishing an open European standard for hybrid set-top boxes for the reception of broadcast and broadband digital television and multimedia applications with a single-user interface.[38]

BBC iPlayer originally incorporated peer-to-peer streaming, moved towards centralized distribution for their video streaming services. BBC executive Anthony Rose cited network performance as an important factor in the decision, as well as consumers being unhappy with their own network bandwidth being used for transmitting content to other viewers.[39] Samsung TV has also announced their plans to provide streaming options including 3D Video on Demand through their Explore 3D service.[40]

Access control

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Some streaming services incorporate digital rights management. The W3C made the controversial decision to adopt Encrypted Media Extensions due in large part to motivations to provide copy protection for streaming content. Sky Go has software that is provided by Microsoft to prevent content being copied.[41]

Additionally, BBC iPlayer makes use of a parental control system giving users the option to "lock" content, requiring a password to access it.[42] The goal of these systems is to enable parents to keep children from viewing sexually themed, violent, or otherwise age-inappropriate material.[citation needed] Flagging systems can be used to warn a user that content may be certified or that it is intended for viewing post-watershed.[citation needed] Honour systems are also used where users are asked for their dates of birth or age to verify if they are able to view certain content.[citation needed]

IPTV

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IPTV delivers television content using signals based on the Internet Protocol (IP), through managed private network infrastructure entirely owned by a single telecom or Internet service provider (ISP). This stands in contrast to delivering content over unmanaged public networks - a practice known as over-the-top content delivery. Both IPTV and OTT use the Internet protocol over a packet-switched network to transmit data, but IPTV operates in a closed system—a dedicated, managed network controlled by the local cable, satellite, telephone, or fiber-optic company.[43] In its simplest form, IPTV simply replaces traditional circuit switched analog or digital television channels with digital channels which happen to use packet-switched transmission. In both the old and new systems, subscribers have set-top boxes or other customer-premises equipment that communicates directly over company-owned or dedicated leased lines with central-office servers. Packets never travel over the public Internet, so the television provider can guarantee enough local bandwidth for each customer's needs.

The Internet protocol is a cheap, standardized way to enable two-way communication and simultaneously provide different data (e.g., TV-show files, email, Web browsing) to different customers. This supports DVR-like features for time shifting television: for example, to catch up on a TV show that was broadcast hours or days ago, or to replay the current TV show from its beginning. It also supports video on demand—browsing a catalog of videos (such as movies or television shows) which might be unrelated to the company's scheduled broadcasts.

IPTV has an ongoing standardization process (for example, at the European Telecommunications Standards Institute).

IPTV Over-the-top technology
Content provider Local telecom Studio, channel, or independent service
Transmission network Local telecom - dedicated owned or leased network Public Internet + local telecom
Receiver Local telecom provides (set-top box) Purchased by consumer (box, stick, TV, computer, or mobile)
Display device Screen provided by consumer Screen provided by consumer
Examples U-verse TV, Bell Fibe TV, Verizon Fios (IPTV service now discontinued) Video on demand services like 3ABN+, Disney+, Catchplay, Disney+ Hotstar, MeWatch, iWantTFC, Vidio, Sky Go, YouTube, Netflix, Amazon Prime Video, Max, Discovery+, Peacock, Paramount+, JioVoot, BET+, YuppTV, Crunchyroll, BBC iPlayer, Hulu, SonyLIV, myTV, NOW, Noggin, Viu, ZEE5, MX Player.

Streaming quality

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Streaming quality is the quality of image and audio transmission from the servers of the distributor to the user's screen. Also, Streaming resolution helps to measure the size of the streaming quality of video pixels. High-definition video (720p+) and later standards require higher bandwidth and faster connection speeds than previous standards, because they carry higher spatial resolution image content. In addition, transmission packet loss and latency caused by network impairments and insufficient bandwidth degrade replay quality. Decoding errors may manifest themselves with video breakup and macro blocks. The generally accepted download rate for streaming high-definition (1080p) video encoded in AVC is 6000 kbit/s, whereas UHD requires upwards of 16,000 kbit/s.[44]

For users who do not have the bandwidth to stream HD/4K video or even SD video, most streaming platforms make use of an adaptive bitrate stream so that if the user's bandwidth suddenly drops, the platform will lower its streaming bitrate to compensate. Most modern television streaming platforms offer a wide range of both manual and automatic bitrate settings which are based on initial connection tests during the first few seconds of a video loading, and can be changed on the fly. This is valid for both Live and Catch-up content. Additionally, platforms can also offer content in standards such as HDR or Dolby Vision or at higher framerates which can require additional costs or subscription tiers to access.

Usage

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Internet television is common in most US households as of the mid-2010s. In a 2013 study by eMarketer, about one in four new televisions being sold is a smart TV.[45] Within the same decade, rapid deployment of LTE cellular network and general availability of smartphones have increased popularity of the streaming services, and the corresponding apps on mobile devices.[46] On August 18, 2022, Nielsen reported that for the first time, streaming viewership has surpassed cable.

Considering the popularity of smart TVs, smartphones, and devices such as the Roku and Chromecast, much of the US public can watch television via the Internet. Internet-only channels are now established enough to feature some Emmy-nominated shows, such as Netflix's House of Cards.[47] Many networks also distribute their shows the next day to streaming providers such as Hulu[48] Some networks may use a proprietary system, such as the BBC utilizes their BBC iPlayer format. This has resulted in bandwidth demands increasing to the point of causing issues for some networks. It was reported in February 2014 that Verizon Fios is having issues coping with the demand placed on their network infrastructure. Until long-term bandwidth issues are worked out and regulation such at net neutrality Internet Televisions push to HDTV may start to hinder growth.[49]

Aereo was launched in March 2012 in New York City (and subsequently stopped from broadcasting in June 2014). It streamed network TV only to New York customers over the Internet. Broadcasters filed lawsuits against Aereo, because Aereo captured broadcast signals and streamed the content to Aereo's customers without paying broadcasters. In mid-July 2012, a federal judge sided with the Aereo start-up. Aereo planned to expand to every major metropolitan area by the end of 2013.[50] The Supreme Court ruled against Aereo June 24, 2014.[51]

Some have noted that as opposed to broadcast television, with demographics of mostly "unspokenly straight" white viewers, cable, and with streaming services, dollars from subscription can "level the playing field," giving viewers from marginalized communities, and representation of their communities, "equal power."[52]

Market competitors

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Many providers of Internet television services exist—including conventional television stations that have taken advantage of the Internet as a way to continue showing television shows after they have been broadcast, often advertised as "on-demand" and "catch-up" services. Today, almost every major broadcaster around the world is operating an Internet television platform.[53] Examples include the BBC, which introduced the BBC iPlayer on 25 June 2008 as an extension to its "RadioPlayer" and already existing streamed video-clip content, and Channel 4 that launched 4oD ("4 on Demand") (now All 4) in November 2006 allowing users to watch recently shown content. Most Internet television services allow users to view content free of charge; however, some content is for a fee. In the UK, the term catch up TV was most commonly used to refer to these sort of services at the time.[54]

Since 2012, around 200 over-the-top (OTT) platforms providing streamed and downloadable content have emerged.[55] Investment by Netflix in new original content for its OTT platform reached $13bn in 2018.[56]

Streaming platforms

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Amazon Prime Video

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Logo used since 2024

Amazon Prime Video was originally launched in the year 2006. Upon its initial release, the popular streaming service was referred to as Amazon Unbox. Amazon Prime Video was created due to the development of Amazon Prime, which is a paid service that includes free shipping of different types of goods. Amazon Prime Video is available in approximately 200 countries around the world. Each year, Amazon invests in the production of films and TV series that are streamed as Amazon originals.[57]

Apple TV+

[edit]
Logo used since 2019

Apple TV+ is a streaming service owned by Apple Inc. Apple TV+[58] is a streaming subscription platform that launched November 1, 2019. The service offers original content exclusively made by Apple, being seen as Apple Originals. This streaming platform solely releases content that can only be found on Apple TV+, there is no third-party content found on the platform whereas several other streaming services have third-party content. The AppleTV+ name derives from the Apple TV media player that was released in 2007.[59]

Disney+

[edit]
Logo used since 2024

Disney+ is an American subscription streaming service owned and operated by the Disney Entertainment division of The Walt Disney Company.[60] Released on November 12, 2019, the service primarily distributes films and television series produced by The Walt Disney Studios and Walt Disney Television, with dedicated content hubs for the brands The Walt Disney Company, Pixar, Marvel, Star Wars, and National Geographic, as well as Star in some regions. Original films and television series are also distributed on Disney+.

Hulu

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Logo used since 2018

Launched in 2007, Hulu is only available to viewers in the United States because of licensing restrictions. Hulu is one of the only streaming services that provides streaming for current on-air television shows a few days after their original broadcast on cable television, but with limited availability. Hulu originally had both a free and paid plan. The free plan was accessible only via computer and there was a limited amount of content for users, whereas the paid plan could be accessed via computers, mobile devices, and connected televisions. In 2019, The Walt Disney Company became the major owner of Hulu.[61] The platform has bundle deals where customers can subscribe to both Hulu and Disney +.

Max

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Logo used since 2023

Max is a streaming service released by Warner Bros. Discovery. The platform was released on May 27, 2020 in the United States, and within the first five months of launching, had amassed 8 million subscribers across the country. It offers classic Warner Bros. films and self-produced programs, and has won the right to exclusively air Ghibli Studios films in the United States. It is not until 45 days after the theatrical release from 2022 that the release is taking place on the platform and reached 70 million subscribers in December 2021. In September 2022, 92 million households were counted as subscribers, but since this was announced, including subscribers to the HBO channel, it is expected that the actual population of Max alone will be much smaller.[62]

Netflix

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Logo used since 2014

Netflix, founded by Reed Hastings and Marc Randolph, is a media streaming and video rental in 1997. Two years later, Netflix was offering the audience the possibility of an online subscription service. Subscribers could select movies and TV shows on Netflix's website and receive the chosen titles via DVDs in prepaid return envelopes. In 2007, Netflix's subscribers could watch some movies and TV shows online, directly from their homes.[63] In 2010, Netflix launched an only-streaming plan with unlimited streaming services without DVDs. Starting from the United States, the only-streaming plan reached several countries; by 2016 more than 190 countries could use this service.[64] In 2011, Netflix began to negotiate the production of original programming, starting with the series House of Cards.[65]

Paramount+

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Logo used since 2021

Paramount+ is a streaming service that is owned by the Paramount Global Media Company. The streaming service was launched on October 28, 2014, and was known as CBS All Access originally.[66] At the time of the release, the platform focused primarily on streaming programs from local CBS stations as well as complete access to all CBS network content. In 2016 the streaming service created original content that could only be found by using the platform. As the network continued to expand with its content, the service decided to rebrand themselves and took the name Paramount+, taking its name from Paramount Pictures film studio. The network since expanded to Latin America, Europe and Australia.[67]

Peacock

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Logo used since 2020

Peacock is a streaming service owned and operated by Peacock TV,[68] which is a subsidiary of NBC Universal Television and Streaming. The streaming service gets its name from the NBC logo based on its colors. The platform had launched on July 15, 2020. The streaming service primarily features content that can be found on NBC networking channels as well as other third-party sources. Additionally, Peacock now offers original content that cannot be found on any other streaming platform. In December 2022, Peacock reached 20 million paid subscribers. In March 2023, the platform had 22 million paid subscribers.

YouTube

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Logo used since 2024

The domain name of YouTube was bought and activated by Chad Hurley, Steve Chen, and Jawed Karim in the beginning of 2005. YouTube launched later that year as an online video sharing and social media platform. The video platform became popular among the audience thanks to a short video, called Lazy Sunday, uploaded by Saturday Night Live in December 2005. The SNL's video was not broadcast on TV, therefore people looked for it on Google by typing "SNL rap video," "Lazy Sunday SNL," or "Chronicles of Narnia SNL." The first result of searches was a link video on YouTube, which was the beginning of sharing videos on YouTube. Because of its popularity, YouTube had some issues caused by its bandwidth expenses. In 2006, Google bought Youtube, and after some months the video platform was the second-largest engine search in the world.[69]

Binge-watching

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In the 1990s, the practice of watching entire seasons in a short amount of time emerged with the introduction of the DVD box. Media-marathoning consists of watching at least one season of a TV show in a week or less, watching three or more films from the same series in a week or less, or reading three or more books from the same series in a month or less. The term "binge-watching" arrived with streaming TV, when Netflix launched its first original production, House of Cards, and started marketing this process of watching TV series episode after episode in 2013. COVID-19 gave another connotation to binge-watching, which was considered a negative activity.[70]

Broadcasting rights

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Broadcasting rights (also called Streaming rights in this case)[71] vary from country to country and even within provinces of countries. These rights govern the distribution of copyrighted content and media and allow the sole distribution of that content at any one time. An example of content only being aired in certain countries is BBC iPlayer. The BBC checks a user's IP address to make sure that only users located in the UK can stream content from the BBC. The BBC only allows free use of their product for users within the UK as those users have paid for a television license that funds part of the BBC. This IP address check is not foolproof as the user may be accessing the BBC website through a VPN or proxy server. Broadcasting rights can also be restricted to allowing a broadcaster rights to distribute that content for a limited time. Channel 4's online service All 4 can only stream shows created in the US by companies such as HBO for thirty days after they are aired on one of the Channel 4 group channels. This is to boost DVD sales for the companies who produce that media.

Some companies pay very large amounts for broadcasting rights with sports and US sitcoms usually fetching the highest price from UK-based broadcasters. A trend among major content producers in North America [when?] is the use of the "TV Everywhere" system. Especially for live content, the TV Everywhere system restricts viewership of a video feed to select Internet service providers, usually cable television companies that pay a retransmission consent or subscription fee to the content producer. This often has the negative effect of making the availability of content dependent upon the provider, with the consumer having little or no choice on whether they receive the product.

Profits and costs

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With the advent of broadband Internet connections, multiple streaming providers have come onto the market in the last couple of years. The main providers are Netflix, Hulu and Amazon. Some of these providers such as Hulu advertise and charge a monthly fee. Other such as Netflix and Amazon charge users a monthly fee and have no commercials. Netflix is the largest provider with more than 217 million subscribers.[72] The rise of internet TV has resulted in cable companies losing customers to a new kind of customer called "cord cutters". Cord cutters are consumers who are cancelling their cable TV or satellite TV subscriptions and choosing instead to stream TV series, films and other content via the Internet. Cord cutters are forming communities. With the increasing availability of Online video platform (e.g., YouTube) and streaming services, there is an alternative to cable and satellite television subscriptions. Cord cutters tend to be younger people.

Overview of platforms and availability

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Service Supporting company/companies Regional availability Website-based Windows application Mac application Linux application iOS application Android application Console application TV set application Set Top Box application Free
APSFL IPTV SAYT-TV2 Andhra Pradesh, India No No No No APSFL Android Player No No APSFL IPTV and video on Demand Yes
BBC iPlayer BBC UK Yes Yes Yes Yes Yes Yes[73] Wii, PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S Android TV, Samsung, LG, Sony, Panasonic, Philips Virgin Media On Demand, Freesat, Amazon Fire TV, Roku, Apple TV, Chromecast Yes
Citytv Citytv Rogers Communications Inc. Canada Yes. Website[74] . . . . . . . . Yes. Free until February 5, 2024.
NBC NBCUniversal (Comcast) US Yes No No No Yes Yes[75] PS3, Xbox 360, Xbox One, Xbox Series X/S Android TV, Samsung, Vizio Amazon Fire TV, Roku, Apple TV, Chromecast Yes
ABC Walt Disney Television (The Walt Disney Company) US Yes No No No Yes Yes PS4, PS5, Xbox One, Xbox Series X/S Android TV, Samsung, Vizio Amazon Fire TV, Roku, Apple TV, Chromecast Yes
FOX Now Fox Corporation US Yes No No No Yes Yes PS4, PS5, Xbox One, Xbox Series X/S Android TV, Samsung, Vizio Amazon Fire TV, Roku, Apple TV, Chromecast Yes
The CW The CW Network US Yes No No No Yes Yes PS4, PS5, Xbox One, Xbox Series X/S Android TV, Samsung, Vizio Amazon Fire TV, Roku, Apple TV, Chromecast Yes
CBS Paramount Streaming
(Paramount Global)
US Yes No No No Yes Yes PS4, PS5, Xbox One, Xbox Series X/S Android TV, Samsung, Vizio Amazon Fire TV, Roku, Apple TV, Chromecast Yes
Jio TV LYF India No No No No Yes Yes No No Jio on Demand Yes
Tivibu Argela TR Yes Yes Yes Yes Argela Android Player Pending None Ttnet on Demand No
Sky Go Sky UK (Comcast) UK & Ireland Yes Yes Yes Yes Yes PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S Android TV, Samsung, LG, Sony, Panasonic, Philips Amazon Fire TV, Apple TV, Chromecast No
Eros Now Eros India Yes Yes Yes Yes Eros Android Player No Yes Bollywood on Demand, Amazon Fire TV, Roku, Apple TV, Chromecast Yes
ITVX ITV UK Yes Yes Yes Yes Yes Yes PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S Android TV Virgin Media On Demand, Amazon Fire TV, Roku, Apple TV, Chromecast Yes
STV Player STV UK Yes Yes Yes Yes Yes Yes PS3 Android TV Amazon Fire TV, Apple TV, Chromecast, Now TV, Roku, Sky Glass, Virgin Media On Demand Yes
ABC iview ABC Australia Yes No No No Yes Yes PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S Android TV, Samsung, LG, Sony, Panasonic, Philips Apple TV, Chromecast, Amazon Fire TV Yes
SBS On Demand SBS Australia Yes No No No Yes Yes PS3, PS4, Xbox 360 Android TV, Samsung, LG, Sony, Panasonic, Philips Apple TV, Chromecast, Amazon Fire TV Yes
7plus Seven West Media Australia Yes No No No Yes Yes PS4, PS5 Android TV, Samsung, LG, Panasonic, Philips Apple TV, Chromecast, Amazon Fire TV Yes
9Now Nine Entertainment Australia Yes No No No Yes Yes PS4 Android TV, Samsung, LG, Panasonic, Philips Apple TV, Chromecast, Amazon Fire TV, Roku Yes
10Play Paramount Networks UK & Australia
(Paramount Global)
Australia Yes No No No Yes Yes Xbox 360, Xbox One, Xbox Series X/S Android TV, Samsung, LG, Panasonic, Philips Apple TV, Chromecast, Amazon Fire TV Yes
Foxtel Now Foxtel Australia Yes No No No Yes Yes PS4 and PS5 Android TV, Samsung, LG, Sony, Hisense Apple TV and Chromecast No
Channel 4 Channel 4 UK & Ireland Yes Yes Yes Yes Yes PS3, PS4, PS5, Xbox 360, Xbox One, Xbox Series X/S Android TV Virgin Media On Demand, Amazon Fire TV, Roku, Apple TV, Chromecast Yes
RTÉ Player RTÉ Ireland Yes Yes Yes Android TV Apple TV and Chromecast Yes
TG4 Beo TG4 Ireland and Worldwide/International Yes Android TV Amazon Fire TV, Roku, Apple TV, Chromecast Yes
Virgin Media Player Virgin Media Ireland Ireland Yes Yes Yes Android TV Amazon Fire TV, Roku, Apple TV, Chromecast Yes
Global Video Global Canada Yes Yes Yes Android TV Amazon Fire TV, Roku, Apple TV, Chromecast No
CBC Gem CBC Canada Yes[76] Yes Yes Android TV Amazon Fire TV, Roku, Apple TV, Chromecast Yes
myTV OSN, Rotana Group, SNA Corp Americas, Australasia No Not yet Not yet No Yes Yes Not yet Samsung Smart TV, LG Smart TV, Google TV Western Digital, Boxee Box, Netgear NTV 300, Google TV devices, Samsung and Android tablets No
PTCL Smart TV App PTCL Pakistan Yes Yes No No Yes Yes No None Standalone PTCL Smart Settop Box No
My5 Channel 5, Paramount Global UK Yes No No Yes Yes Yes None Samsung Smart TV, LG Smart TV, Google TV Amazon Fire TV, Apple TV, Chromecast, Now TV, Roku, Sky Glass, Virgin Media On Demand No

See also

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References

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