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{{Short description|American clothing, real estate and aviation company}}
{{about|the company|the three-player tennis game|Types of tennis match}}
{{about|the company|the three-player tennis game|Types of tennis match}}
{{More citations needed|date=March 2017}}
{{Infobox company
{{Infobox company
|name = Jordache Enterprises, Inc.
|name = Jordache Enterprises, Inc.
|logo = [[Image:Jordachelogo.png]]
|logo = Jordachelogo.png
|type = Private<ref name="idch"/>
|type = Private<ref name="idch"/>
|genre =
|genre =
|foundation = 1969 (incorporated 1978)<ref name="idch"/>
|foundation = {{start date and age|1969}} (as Jordache Jeans Inc.)<br>{{start date|1978}} (incorporated)<ref name="idch"/>
|founder = [[Joseph Nakash|Joseph "Joe" Nakash]]<br> Abraham "Avi" Nakash<br> Raphael "Ralph" Nakash<ref name="idch"/>
|founders = [[Joseph Nakash|Joseph "Joe" Nakash]]<br> Abraham "Avi" Nakash<br> Raphael "Ralph" Nakash<ref name="idch"/>
|location_city =
|location_city = [[New York City]],<ref name="idch"/> [[New York (state)|New York]]
|location_country = [[United States|USA]]
|location_country = [[United States|U.S.]]
|location = [[New York City]]<ref name="idch"/>
|location =
|origins =
|origins =
|key_people =
|key_people =
|area_served = Worldwide, with significant [[United States]] and [[Israel]] involvement
|area_served = Worldwide, with significant United States and [[Israel]] involvement
|industry = Clothing, real estate, agriculture, maritime, aviation
|industry = Clothing, real estate, agriculture, maritime, and aviation
|products =
|products =
|services =
|services =
|revenue = $413 million (2016 sales est.)<ref name="idch"/>
|revenue = ~$413 million (2016)<ref name="idch"/>
|operating_income =
|operating_income =
|net_income =
|net_income =
|parent =
|parent =
|divisions =
|divisions =
|subsid = Major subsidiaries:<nowiki></nowiki>
|subsid = Major subsidiaries:
*Jordache clothing
*Jordache clothing
*Jordache real estate
*Jordache real estate
Line 31: Line 33:
*MG Aviation
*MG Aviation
*[[Arkia Israel Airlines]]
*[[Arkia Israel Airlines]]
*[[Israeli Network]] (US operations)
*[[Israeli Network]] (U.S. operations)
|owner = Nakash family
|owner = Nakash (Naccache) family
|slogan =
|slogan =
|homepage = [http://www.jordache.com Jordache (clothing line)]<br>[http://www.jordachecorporate.com Jordache (corporate page)]
|homepage = [http://www.jordache.com Jordache (clothing line)]<br>[http://www.jordachecorporate.com Jordache (corporate page)]
Line 38: Line 40:
|footnotes =
|footnotes =
}}
}}
'''Jordache Enterprises, Inc.''' is an American [[clothing]] company that [[manufacture]]s (or contracts for the manufacture of) [[apparel]] including [[shirt]]s, [[jeans]], and [[outerwear]].<ref name="idch">[http://www.fundinguniverse.com/company-histories/Jordache-Enterprises-Inc-Company-History.html "Jordache Enterprises, Inc."] International Directory of Company Histories, vol. 23. Saint James Press, 1998.</ref> The brand is known for its [[designer jeans]] that were popular in the late [[1970s in fashion|1970s]] and early [[1980s in fashion|1980s]]. Since the 2000s, Jordache has also diversified into real estate in the United States and other ventures in [[Israel]]. The brand name Jordache is a contraction of Joe, Ralph, David, and Avi Naccache (Nakash).
'''Jordache Enterprises, Inc.''' ({{IPAc-en|ˈ|dʒ|ɔːr|d|æ|ʃ}}) is an American [[clothing]] company that markets [[apparel]], including [[shirt]]s, [[jeans]], and [[outerwear]].<ref name="idch">[http://www.fundinguniverse.com/company-histories/Jordache-Enterprises-Inc-Company-History.html "Jordache Enterprises, Inc."] International Directory of Company Histories, vol. 23. Saint James Press, 1998, {{ISBN|9781558623644}}</ref> The brand is known for its [[designer jeans]] that were popular in the late [[1970s in fashion|1970s]] and early [[1980s in fashion|1980s]]. Since the 2000s, Jordache has also diversified into real estate in the United States and other ventures in [[Israel]]. The brand name Jordache is a contraction of Joe, Ralph, and Avi Nakash.

==History==
==History==
Jordache originated in 1978, when brothers [[Joseph Nakash|Joe]], Ralph, and Avi Nakash opened a denim store in [[New York City]].<ref name="idch" /><ref>https://www.npr.org/2012/08/01/157699850/what-ever-happened-to-jordache-jeans {{Bare URL inline|date=August 2024}}</ref> Inspired by European fashions, the brothers had developed a collection. Business expanded over the years, until a fire destroyed their inventory during the [[New York City blackout of 1977]]. <ref name="idch" /> In 1978, they officially began to manufacture and distribute denim under their own label, known as Jordache, <ref name="idch" /> with form-fitting silhouettes for both men and women, a horse-head logo and back pocket stitching.


⚫
To differentiate their brand, the brothers invested one quarter of their annual sales volume ($300,000 of their own money and $250,000 in loans) into an aggressive 1979 [[ad campaign]].<ref name="idch" /> Jordache produced a television commercial starring an apparently [[Toplessness|topless]] woman in tight Jordache jeans riding a horse through surf.<ref name="idch" /><ref name="time">{{cite web|url=http://www.time.com/time/magazine/article/0,9171,920629,00.html |archive-url=https://web.archive.org/web/20070224151451/http://www.time.com/time/magazine/article/0,9171,920629,00.html |url-status=dead |archive-date=February 24, 2007 |title=Business: Topless Jeans Make the Scene |publisher=TIME |date=1979-09-10 |access-date=2017-03-31}}</ref> The ad was rejected by all three major United States television networks, but independent New York stations aired it, and Jordache increased significantly in popularity.<ref name="idch" /><ref name="time"/> Later, an additional one million dollars was spent on advertising, including full-color advertisements in magazines circulated nationally in the United States.<ref name="idch" /> One promotional gimmick that did not work out was the Jordache blimp, a poorly designed airship that crashed on October 8, 1980, at [[Lakehurst, New Jersey]], on its maiden flight. It was ''en route'' to a promotional gala and crashed 43 years after the ''[[Hindenburg disaster|Hindenburg]]'' airship disaster in the same city.<ref>Associated Press, "''Blimp Crashes Near Zeppelin Crash Site''", Anderson Independent, Anderson, South Carolina, Thursday, October 9, 1980, page 4A</ref>
Jordache originated in 1969, when brothers Joe, Ralph and Avi Nakash (Naccache) opened a store in [[New York City]] that sold brand-name jeans at a discount.<ref name="idch"/> Within a few years, their business had expanded to a four-store [[chain store|chain]].<ref name="idch"/> However, the brothers' largest store was looted and set ablaze during the [[New York City blackout of 1977]].<ref name="idch"/> in 1978, after they collected $1,200,000 from their insurance policy, they incorporated their business and started to manufacture.<ref name="idch"/> They had long been interested in the European denim market, where jeans were more body-conscious and fashion-forward.<ref name="idch"/>


⚫
In the [[1980s in fashion|1980s]], the company expanded its reach with expansive [[licensing]] that generated up to $300 million per year of wholesale income.<ref name="idch" /> In 1989, the company had 100 licensees, manufacturing products as varied as children's socks, women's outerwear, jewelry, dresses, luggage, and umbrellas.<ref name="idch" />
⚫
The Nakashes' timing was right. At this moment, consumer taste in jeans was shifting from established brands such as [[Levi's]] to designer jeans such as [[Gloria Vanderbilt]] and [[Calvin Klein]].<ref name="idch"/> However, Jordache jeans themselves were barely distinguishable from other designer jeans on the market.<ref name="idch"/> To differentiate their brand, the brothers invested one quarter of their annual sales volume ($300,000 of their own money and $250,000 in loans) into an aggressive 1979 [[ad campaign]].<ref name="idch"/> Jordache produced a television commercial starring an apparently [[Toplessness|topless]] woman in tight Jordache jeans riding a horse through surf.<ref name="idch"/><ref name="time">[http://www.time.com/time/magazine/article/0,9171,920629,00.html Topless Jeans Make the Scene - TIME<!-- Bot generated title -->]</ref> The ad was rejected by all three major US television networks, but independent New York stations aired it, and Jordache increased significantly in popularity.<ref name="idch"/><ref name="time"/> Later, an additional one million dollars was spent on advertising, including full-color ads in United States nationally circulated magazines.<ref name="idch"/> One promotional gimmick that did not work out was the Jordache blimp, a poorly designed airship that crashed on October 8, 1980 at [[Lakehurst, New Jersey]] on its maiden flight. It was ''en route'' to a promotional gala and crashed 43 years after the ''[[Hindenburg disaster|Hindenburg]]'' airship disaster in the same city.<ref>Associated Press, "''Blimp Crashes Near Zeppelin Crash Site''", Anderson Independent, Anderson, South Carolina, Thursday, October 9, 1980, page 4A</ref>


==Operations==
⚫
In the [[1980s in fashion|1980s]], the company expanded its reach with expansive [[licensing]] that generated up to $300 million per year of wholesale income.<ref name="idch"/> In 1989, the company had 100 licensees, manufacturing products as varied as children's socks, women's outerwear, jewelry, dresses, luggage, and umbrellas.<ref name="idch"/>
Today, Jordache Enterprises is a privately held conglomerate. The company designs and manufactures a wide variety of denim, apparel and accessories. In 2018, Jordache unveiled a premium denim collection in celebration of the brand's 40th anniversary.<ref>{{Cite web|title=Jordache Unveils Premium Denim Collection for 40th Anniversary|url=https://sourcingjournal.com/denim/denim-brands/jordache-40th-anniversary-126283/|last=Hall|first=Christopher|date=2018-10-31|website=Sourcing Journal|language=en-US|access-date=2020-05-12}}</ref>


⚫
The brands owned by Jordache Enterprises include: Jordache, [[Earl Jeans]], [[KIKIT Jeans]], [[Maurice Sasson]], [[Fubu]] Ladies, [[Airport (brand)|Airport]], [[Blue Star (brand)|Blue Star]], and [[Gasoline (brand)|Gasoline]]. Jordache is an official licensee of the [[U.S. Polo Assn.]] brand.<ref>{{cite web|url=http://jordachecorporate.com/2006/brandsjordache.shtml |title=Jordache Enterprises |accessdate=2007-04-12 |url-status=dead |archiveurl=https://web.archive.org/web/20070312181913/http://www.jordachecorporate.com/2006/brandsjordache.shtml |archivedate=2007-03-12 }}</ref> Jordache Enterprises also manufactures private label denim for companies worldwide.
In the [[1990s in fashion|1990s]], this strategy appeared to have backfired, and Jordache products slid in popularity. The company's jeans "lost their cachet, appealing mainly to inner-city youth and blue-collar workers, and typically selling at discount stores."<ref name="idch"/> When Jordache designer diapers were manufactured by a licensee in 1994, they "seemed to symbolize Jordache's descent in the marketplace to mass-merchandise stores and discount outlets."<ref name="idch"/>


⚫
Through the initial proceeds from the Jordache label, the Nakash brothers have expanded into Jordache Enterprises, Inc., with interests in real estate, hospitality, aviation, high-tech cryptography, maritime ventures, and agriculture. Among its more notable holdings beyond its namesake brand are real estate holdings in [[New York City]], The Setai Miami in [[Miami]], hotels throughout [[Europe]] and [[Israel]], part of the [[Strip House]] restaurant chain, management of the [[Port of Eilat]] following its privatization, [[Arkia]], Israel's second largest airline, and MG Aviation, an aircraft leasing firm with aircraft under lease to [[Norwegian Air Shuttle]] and eventually Arkia.<ref>{{cite web|url=http://jordachecorporate.com/2006/company.shtml |title=Jordache Enterprises |accessdate=2007-04-12 |url-status=dead |archiveurl=https://web.archive.org/web/20070312212924/http://jordachecorporate.com/2006/company.shtml |archivedate=2007-03-12 }}</ref> Jordache Enterprises has two separate boards—one comprising six Nakashes and an outside board with 10 non-family members. Each male member of the second generation is highly specialized and has a nominal responsibility.{{citation needed|date=April 2021}}
==Jordache today==


⚫
==See also==
Although Jordache's popularity had declined in the late 1990s, it continues to manufacture jeans&mdash;among other clothing and brands. In 2004, Jordache Enterprises launched the premier Jordache Vintage line to commemorate its 35th anniversary.<ref>[http://www.wireimage.com/GalleryListing.asp?navtyp=gls=1=13=71=81638&nbc1=1 WireImage: Listings<!-- Bot generated title -->]</ref>


* [[Gitano_Group_Inc.|Gitano Group Inc]]
⚫
Today, the company designs and manufactures a wide variety of denim, apparel and accessories, some distributed internationally. The brands owned by Jordache Enterprises include Jordache, [[Earl Jeans]], [[KIKIT Jeans]], [[Maurice Sasson]], [[Fubu]] Ladies, [[Airport (brand)|Airport]], [[Blue Star (brand)|Blue Star]], and [[Gasoline (brand)|Gasoline]]. Jordache is also an official licensee of the [[U.S. Polo Assn.]] brand.<ref>[http://jordachecorporate.com/2006/brandsjordache.shtml Jordache Enterprises<!-- Bot generated title -->]</ref> Jordache Enterprises also manufactures private label denim for well-known companies, including [[Gap (clothing retailer)|Gap]], [[Tommy Hilfiger]], [[Levi's]] and [[Abercrombie & Fitch]], among others.{{Citation needed|date=April 2007}}
* [[Charles_Dayan_(real_estate_developer)|Bounjour Jeans]]

⚫
* [[Sasson Jeans]]
⚫
Through the initial proceeds from the Jordache label, the Nakash brothers have expanded their interest into real estate, aviation, high-tech cryptography, maritime ventures, aviation, and food. Among its more notable holdings besides the namesake brand are real estate holdings in [[New York City]], [[Miami]], [[Florida]], hotels throughout [[Europe]] and [[Israel]], part of the [[Strip House]] restaurant chain, management of the [[Port of Eilat]] following its privatization, [[Arkia]], Israel's second largest airline, and MG Aviation, an aircraft leasing firm with aircraft currently under lease to [[Norwegian Air Shuttle]] and eventually Arkia.<ref>[http://jordachecorporate.com/2006/company.shtml Jordache Enterprises<!-- Bot generated title -->]</ref> Jordache Enterprises has two separate boards—one comprising six Nakashes and an outside board with 10 non-family members. Each male member of the second generation is highly specialized and has a nominal responsibility. The Nakash women have no formal responsibilities.
* [[Guess_(clothing)|Guess Jeans]]

Spokesmodels for Jordache have included [[Brooke Shields]],<ref>http://www.instyle.com/fashion/sexiest-jeans-ever</ref> [[Brittany Murphy]], [[Elizabeth Hurley]], [[Katrina Bowden]], [[Heidi Klum]] and currently, [[Sarah Jessica Parker]].<ref>http://wwd.com/fashion-news/denim/sarah-jessica-parker-jordache-jeans-10146388/</ref>

==In popular culture==
Jordache jeans are mentioned in [[Frank Zappa]]'s 1981 song "You Are What You Is" from [[You Are What You Is|the album of the same name]].

Joe Nakash was referenced in the [[Hot Water (American Dad!)|''American Dad'' episode "Hot Water"]].

[[Tommy Davidson]] did a comedy skit about Jordache Jeans in [[Shaquille O'Neal]]'s All Star Comedy Jam in 2009.

[[Gilda Radner]] spoofed the brand in a ''[[Saturday Night Live]]'' sketch advertising "Jewess Jeans."

In ''[[King of the Hill]]'', [[Hank Hill]] sold a pair of Jordache shoes to [[Buck Strickland]] before getting hired at Strickland Propane.

In [[Girly Edition|''The Simpsons'' episode "Girly Edition"]], Bart anchoring a segment for Kid's News mentions Jordache being on American flags hand-made by veterans.

In 1988, German noise band [[Einstürzende Neubauten]] recorded a jingle for Jordache (a short reworking an older track called "Abfackeln!"). The jingle was never used by the company, but it is included on the compilation album [[Strategies Against Architecture II]].

In June 2015 on an episode of ''[[The Real Housewives of New York City]]'' Carol Raziwell mentions Jordache jeans and being the fit model for them in the 1980s.

[[Lena Dunham]] plays their 2000-2001 president in ''[[7 Days in Hell]]''.

Fred Toucher, host of the "[[Toucher and Rich|Toucher and Rich Show]]" on 98.5 The Sportshub in Boston, has taken to calling himself "The Jordache Kid".

The Descendents' 1982 song 'I wanna be a bear' references the brands' jeans.

In the "[[Aqua Teen Hunger Force]]" episode "Super Model", Master Shake comments 'Contact Jordache and tell them I'm on my way!", after having hot rod modifications installed onto his body in an attempt to secure a blue jeans modeling gig.

⚫
==See also==
* [[List of airship accidents]]


==References==
==References==
{{reflist|2}}
{{Reflist}}

==External links==
*[http://www.jordache.com Jordache Apparel Site]
*[http://www.jordachecorporate.com Jordache Enterprises Corporate Portfolio Site]


{{Clothing}}
{{Clothing|state=collapsed}}


⚫
[[Category:Jeans by brand]]
[[Category:Clothing brands of the United States]]
[[Category:Clothing companies based in New York City]]
⚫
[[Category:American companies established in 1969]]
[[Category:Clothing companies established in 1969]]
[[Category:1969 establishments in New York City]]
[[Category:1970s fashion]]
[[Category:1970s fashion]]
[[Category:1980s fashion]]
[[Category:1980s fashion]]
[[Category:1990s fashion]]
[[Category:1990s fashion]]
⚫
[[Category:Jeans]]
⚫
[[Category:Companies established in 1969]]
⚫
[[Category:1980s fads and trends]]

Latest revision as of 17:54, 22 December 2024

This article is about the company. For the three-player tennis game, see Types of tennis match.
Jordache Enterprises, Inc.
Company typePrivate[1]
IndustryClothing, real estate, agriculture, maritime, and aviation
Founded1969; 55 years ago (1969) (as Jordache Jeans Inc.)
1978 (1978) (incorporated)[1]
FoundersJoseph "Joe" Nakash
Abraham "Avi" Nakash
Raphael "Ralph" Nakash[1]
Headquarters
New York City,[1] New York
,
U.S.
Area served
Worldwide, with significant United States and Israel involvement
Revenue~$413 million (2016)[1]
OwnerNakash (Naccache) family
SubsidiariesMajor subsidiaries:
WebsiteJordache (clothing line)
Jordache (corporate page)

Jordache Enterprises, Inc. (/ˈdʒɔːrdæʃ/) is an American clothing company that markets apparel, including shirts, jeans, and outerwear.[1] The brand is known for its designer jeans that were popular in the late 1970s and early 1980s. Since the 2000s, Jordache has also diversified into real estate in the United States and other ventures in Israel. The brand name Jordache is a contraction of Joe, Ralph, and Avi Nakash.

History

[edit]

Jordache originated in 1978, when brothers Joe, Ralph, and Avi Nakash opened a denim store in New York City.[1][2] Inspired by European fashions, the brothers had developed a collection. Business expanded over the years, until a fire destroyed their inventory during the New York City blackout of 1977. [1] In 1978, they officially began to manufacture and distribute denim under their own label, known as Jordache, [1] with form-fitting silhouettes for both men and women, a horse-head logo and back pocket stitching.

To differentiate their brand, the brothers invested one quarter of their annual sales volume ($300,000 of their own money and $250,000 in loans) into an aggressive 1979 ad campaign.[1] Jordache produced a television commercial starring an apparently topless woman in tight Jordache jeans riding a horse through surf.[1][3] The ad was rejected by all three major United States television networks, but independent New York stations aired it, and Jordache increased significantly in popularity.[1][3] Later, an additional one million dollars was spent on advertising, including full-color advertisements in magazines circulated nationally in the United States.[1] One promotional gimmick that did not work out was the Jordache blimp, a poorly designed airship that crashed on October 8, 1980, at Lakehurst, New Jersey, on its maiden flight. It was en route to a promotional gala and crashed 43 years after the Hindenburg airship disaster in the same city.[4]

In the 1980s, the company expanded its reach with expansive licensing that generated up to $300 million per year of wholesale income.[1] In 1989, the company had 100 licensees, manufacturing products as varied as children's socks, women's outerwear, jewelry, dresses, luggage, and umbrellas.[1]

Operations

[edit]

Today, Jordache Enterprises is a privately held conglomerate. The company designs and manufactures a wide variety of denim, apparel and accessories. In 2018, Jordache unveiled a premium denim collection in celebration of the brand's 40th anniversary.[5]

The brands owned by Jordache Enterprises include: Jordache, Earl Jeans, KIKIT Jeans, Maurice Sasson, Fubu Ladies, Airport, Blue Star, and Gasoline. Jordache is an official licensee of the U.S. Polo Assn. brand.[6] Jordache Enterprises also manufactures private label denim for companies worldwide.

Through the initial proceeds from the Jordache label, the Nakash brothers have expanded into Jordache Enterprises, Inc., with interests in real estate, hospitality, aviation, high-tech cryptography, maritime ventures, and agriculture. Among its more notable holdings beyond its namesake brand are real estate holdings in New York City, The Setai Miami in Miami, hotels throughout Europe and Israel, part of the Strip House restaurant chain, management of the Port of Eilat following its privatization, Arkia, Israel's second largest airline, and MG Aviation, an aircraft leasing firm with aircraft under lease to Norwegian Air Shuttle and eventually Arkia.[7] Jordache Enterprises has two separate boards—one comprising six Nakashes and an outside board with 10 non-family members. Each male member of the second generation is highly specialized and has a nominal responsibility.[citation needed]

See also

[edit]

References

[edit]
  1. ^ a b c d e f g h i j k l m n o "Jordache Enterprises, Inc." International Directory of Company Histories, vol. 23. Saint James Press, 1998, ISBN 9781558623644
  2. ^ https://www.npr.org/2012/08/01/157699850/what-ever-happened-to-jordache-jeans [bare URL]
  3. ^ a b "Business: Topless Jeans Make the Scene". TIME. 1979-09-10. Archived from the original on February 24, 2007. Retrieved 2017-03-31.
  4. ^ Associated Press, "Blimp Crashes Near Zeppelin Crash Site", Anderson Independent, Anderson, South Carolina, Thursday, October 9, 1980, page 4A
  5. ^ Hall, Christopher (2018-10-31). "Jordache Unveils Premium Denim Collection for 40th Anniversary". Sourcing Journal. Retrieved 2020-05-12.
  6. ^ "Jordache Enterprises". Archived from the original on 2007-03-12. Retrieved 2007-04-12.
  7. ^ "Jordache Enterprises". Archived from the original on 2007-03-12. Retrieved 2007-04-12.
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