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{{Short description|Hamburger restaurant chain in Ontario, Canada}}
{{redirect|Lettieri|the surname|Lettieri (surname)}}
{{Infobox company
{{Infobox company
|name = Hero Certified Burgers
|name = Hero Certified Burgers
|logo = [[File:Hero Certified Burgers logo.png|150px]]
|logo = File:Hero Certified Burgers logo.png
|logo_size = 120px
⚫
|type =
|logo_caption = The Hero Certified Burgers logo
⚫
|parent =
⚫
|image = File:HeroCertifiedBurgersQueenWest.jpg
|slogan = Real. Good.
|image_size = 160px
|foundation = Toronto, Ontario, Canada in 2004
|image_alt = A Hero Certified Burgers storefront in Toronto
|location_city = [[Toronto]], [[Ontario]]
|image_caption = A Hero Certified Burgers storefront in [[Toronto]]
⚫
|location_country = [[Canada]]
⚫
|type =
⚫
|locations = over 55
⚫
|industry = [[Restaurant]]
|key_people = John Lettieri, President and CEO, Christopher Weder <ref name="FH"/>
|key_people = [[John F. Lettieri]] (CEO)
⚫
|num_employees =
|products =
⚫
|industry = [[Restaurants]]
⚫
|num_employees =
|products = [[Hamburgers]], [[sandwiches]], [[french fries]], [[poutine]] and [[milkshakes]]
⚫
|parent =
⚫
|homepage = {{URL|http://www.heroburgers.com}}
|slogan =
|foundation = {{start date and age|2004}}
|location_city =
⚫
|location_country =
⚫
|locations =
⚫
|homepage = {{URL|http://www.heroburgers.com}}
}}
}}
[[File:HeroCertifiedRichmondHill.jpg|thumb|Hero Certified Burgers in Richmond Hill]]
'''Hero Certified Burgers''' is a Canadian restaurant chain [[Franchising|franchise]] that sells hamburgers and other [[quick service restaurant]] fare.<ref name="Toronto Sun 2014"/><ref name="Toronto Sun-2"/> It is based in [[Toronto]], [[Ontario]], Canada, and was founded in 2004.<ref name="Bloomberg 2014"/> It had almost 60 locations as of March 2017,<ref>{{cite web|url=https://montreal.eater.com/2017/3/14/14925182/toronto-hero-certified-burgers-montreal-rue-bishop-street |title=Toronto's Hero Certified Burgers Is Making a Move on Montreal |website=eater.com |date=2017-03-14 |access-date=2017-08-04}}</ref> and opened its first store in the United States in 2015 in [[Elmwood Village, Buffalo]], New York.<ref name="The Christian Science Monitor"/><ref name="Kelly 2015"/><ref name="Toronto Star"/> The Buffalo location closed at the end of 2016.<ref>{{cite web|url=http://www.wkbw.com/news/elmwood-village-sees-two-newer-restaurants-shut-down|title=Elmwood Village sees two newer restaurants shut down|date=3 January 2017|publisher=|access-date=11 August 2017}}</ref><ref>{{cite web|url=http://buffalonews.com/2017/08/10/shops-harborcenter-will-close/|title=Three stores in Shops at HarborCenter will close|first=Samantha|last=Christmann|date=10 August 2017|publisher=|access-date=11 August 2017}}</ref>


⚫
The chain was founded in 2004 by John Lettieri, who opened the first store in [[Hazelton Lanes]] in Yorkville.<ref name=ecofriendly/> Lettieri also owns the restaurant chain Lettieri café, based in Toronto.<ref name=ecofriendly/> The company was the first Canadian franchise to focus on the provision of fast foods using food products from vendors that adhere to [[Sustainable development|sustainable]] practices,<ref name=ecofriendly/> using [[sustainability|sustainably]]-sourced beef.<ref name="Toronto Sun 2014"/> The chain serves [[Cavendish Farms]] branded french fries from [[Prince Edward Island]].
'''Hero Certified Burgers''' is a [[quick service restaurant]] [[franchising|franchise]] [[Restaurant chain|chain]] that operates in Canada, with locations concentrated in [[Southern Ontario]].

==History==
⚫
[[File:HeroCertifiedBurgersQueenWest.jpg|thumb|Hero Certified Burgers in Toronto]]
⚫
The chain was founded in 2004 by John Lettieri, who opened the first store in [[Hazelton Lanes]] in Yorkville, Ontario.<ref name="CBJ1"/><ref name="WAN"/><ref name="Deveau"/> Lettieri also owns the restaurant chain Lettieri café, based in Toronto.<ref name="Deveau"/> The company was the first Canadian franchise to focus on the provision of fast foods using food products from vendors that adhere to [[Sustainable development|sustainable]] practices.<ref name="CBJ"/>

The chain has over 55 locations in Ontario, as well as an upcoming location in [[Buffalo, New York]].<ref>Sanders, Nancy (June 2, 2014). [http://wivb.com/2014/06/02/poutine-and-burgers-coming-to-elmwood-village/ Poutine and burgers coming to Elmwood Village]. ''WIVB-TV''. Retrieved June 2, 2014.</ref> Hero Certified Burgers are partners of [[Maple Leaf Sports & Entertainment]], and the official burger of the [[Toronto Maple Leafs]], [[Toronto Raptors]], and [[Toronto Marlies]].

==Fare==
Fare includes hamburgers and [[veggie burger]]s, poultry and wild Alaskan salmon sandwiches, poutine, Ontario-grown [[Tomato#Hydroponic and greenhouse cultivation|greenhouse tomatoes]] and [[Gluten-free diet|gluten-free]] food options.<ref name="Deveau"/><ref name="Ogilvie"/><ref name="HD"/> Among the gluten-free options, gluten free buns can be purchased for burgers. The company uses french fries, but offers real cheese, such as gorgonzola,<ref>{{cite web | url=http://www.canadianbusiness.com/lifle/taste food wings soon/ | title=Fast food: Invasion of the burger joints | publisher=''[[Canadian Business]]'' | date=November 9, 2012 | accessdate=2 February 2014 | author=Beer, Jeff}}</ref> smoked provolone and brie.

Many Hero Certified Burgers locations have [[Coca-Cola Freestyle]] machines as well.

==Environmental stewardship==
Hero Certified Burgers uses 100% Heritage Angus Beef, which adheres to [[sustainable agriculture]] practices.<ref name="Deveau"/><ref name="CBJ"/> The beef contains no preservatives or additives, cattle are raised in a free range environment and are grass-fed, and no antibiotics or growth hormones are used.<ref name="CBJ"/><ref name="DN"/> The beef is [[seasoned]] during its preparation in restaurants.<ref name="Ogilvie"/> In 2012, Heritage Angus ranchers won the 2012 Canadian National Environmental Stewardship Award (TESA), a national award that "recognizes excellence and sustainable management and conservation practices."<ref name="CBJ"/>

Hero Certified Burgers was the first Canadian chain to use a new type of [[Food packaging|packaging]] for all of their products that is produced from 100% post-industrial/post-consumer recycled paper, and uses 35% to 70% less paper per piece than traditional forms of fast food packaging.<ref name="Deveau"/> The packaging, created by GreenDustries, won a Foodservice Packaging Institute award in 2010.<ref name="Deveau"/><ref>[http://www.fpi.org/shownews.asp?newsid=101 October 20, 2010 - Foodservice Packaging Innovation Award Winners]</ref>

Elements of [[sustainable design]] are utilized in the company's restaurants, such as using LED lighting, non-toxic cleaning products and reclaimed wood.<ref name="Deveau"/>

Hero Certified Burgers also listed a number of food items that are non-GMO some of which include their lettuce and onions.<ref>{{Cite web|title = Hero Certified Burgers {{!}} Non-GMO Promise|url = http://heroburgers.com/menu/non-gmo-promise/|website = heroburgers.com|accessdate = 2015-10-07}}</ref>

==Philanthropy==
In 2010, the company donated $8,000 to the [[The Hospital for Sick Children|Toronto SickKids Foundation]], in a charity drive wherein a hamburger-combination dish was discounted to half-price for three days, and $0.50 from each sale was donated.<ref name="FH"/> From September 28 to October 25, 2015, Hero Certified Burgers donated to the Ontario chapter of the Canadian Breast Cancer Foundation. $1.00 was donated for every pink bun purchased. The buns were coloured with beet juice.<ref>http://heroburgers.com/menu/think-pink/</ref>

==Awards and recognition==
In 2005, Hero Certified Burgers was a finalist in the ARC Awards, nominated for Best New Retail Concept. In 2012, Hero Certified Burgers won the Top Choice Award for Top Burger Shop in the GTA (Greater Toronto Area). In 2013, founder John Lettieri was a finalist in [[Ernst & Young Entrepreneur of the Year Award]].


==See also==
==See also==
*[[List of Canadian restaurant chains]]
* [[List of Canadian restaurant chains]]
* [[List of hamburger restaurants]]
{{portalbar|Companies|Food|Toronto}}
* {{portal-inline|Companies}}
* {{portal-inline|Food}}


==References==
==References==
{{reflist|30em|refs=
{{reflist|refs=
<ref name="Toronto Sun 2014">{{cite news | title=Hero Certified Burgers providing sustainable Canadian food | newspaper=[[Toronto Sun]] | date=March 15, 2014 | url=http://www.torontosun.com/2014/03/15/hero-certified-burgers-providing-sustainable-canadian-food | access-date=July 30, 2017}}</ref>
<ref name="CBJ">{{cite web | url=http://www.cbj.ca/business_in_action/food_beverage/hero_burgers.html | title=Hero Certified Burgers: Where ‘Sustainable’ is the Name of the Game | publisher=''The Canadian Business Journal'' | accessdate=2 February 2014}}</ref>
<ref name="Toronto Sun-2">{{cite news | title=Ford favours Hero Burger in Nathan Phillips Square - News - Toro | newspaper=Toronto Sun | date=April 2, 2013 | url=http://www.torontosun.com/2013/04/02/ford-favours-hero-burger-in-nathan-phillips-square | access-date=July 30, 2017}}</ref>
<ref name="CBJ1">{{cite web | url=http://www.cbj.ca/business_in_action/april_11/hero_burger_champions_of_responsible_food.html | title=Hero Burger: Champions of responsible food | publisher=''[[The Canadian Business Journal]]'' | accessdate=2 February 2014}}</ref>
<ref name="Bloomberg 2014">{{cite web | title=Company Overview of Hero Certified Burgers | website=Bloomberg | date=March 5, 2014 | url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=207360874 | access-date=July 30, 2017}}</ref>
<ref name="WAN">{{cite web | url=http://westannexnews.wordpress.com/2011/01/09/arrivals-departures-lettieri-espresso-bar-at-581-bloor-street-west/ | title=Arrivals & Departures | publisher=West Annex News | date=January 9, 2011 | accessdate=2 February 2014}}</ref>
<ref name="Kelly 2015">{{cite web | last=Kelly | first=Jessica | title=Starters: Hero Burger lands on Elmwood | website=[[The Buffalo News]] | date=October 6, 2015 | url=http://buffalonews.com/2015/10/06/starters-hero-burger-lands-on-elmwood/ | access-date=July 30, 2017}}</ref>
<ref name="Ogilvie">{{cite web | url=http://www.thestar.com/life/health_wellness/nutrition/2013/04/11/hero_certified_burgers_patties_a_better_choice_than_most_fast_food.html | title=Hero Certified Burger’s patties a better choice than most fast food | publisher=''[[Toronto Star]]'' | date=April 11, 2013 | accessdate=2 February 2014 | author=Ogilvie, Megan}}</ref>
<ref name="HD">{{cite web | url=http://www.hortidaily.com/article/3743/Canada-Hero-Certified-Burgers-selects-Ontario-greenhouse-Tomatoes | title=Canada: Hero Certified Burgers selects Ontario greenhouse Tomatoes | publisher=Horti Daily | date=September 18, 2013 | accessdate=2 February 2014}}</ref>
<ref name="Toronto Star">{{cite web|url=https://www.thestar.com/life/health_wellness/nutrition/2013/04/11/hero_certified_burgers_patties_a_better_choice_than_most_fast_food.html|title=Hero Certified Burger's patties a better choice than most fast food |website=[[Toronto Star]]|access-date=30 July 2017|date=April 11, 2013}}</ref>
<ref name="The Christian Science Monitor">{{cite web | author=Hume, Scott | title=Sixteen burger concepts to watch in 2016 | website=[[The Christian Science Monitor]] | url=https://m.csmonitor.com/Business/The-Bite/2015/1221/Sixteen-burger-concepts-to-watch-in-2016 | access-date=July 30, 2017 | date=December 21, 2015}}</ref>
<ref name="Deveau">{{cite web | url=http://www.heroburgers.com/pdf/You%20want%20eco-friendly%20with%20that.pdf | title=You want eco-friendly with that? | publisher=''[[Financial Post]]'' | date=June 28, 2011 | accessdate=2 February 2014 | author=Deveau, Denise}}</ref>
<ref name=ecofriendly>"You want eco-friendly with that?" ''[[Financial Post]]'', June 28, 2011.</ref>|30em
<ref name="FH">{{cite web | url=http://www.foodserviceandhospitality.com/central/ontario-news/2708-hero-certified-burger-and-sick-kids-a-great-combo-.html | title=Hero Certified Burgers and SickKids: A Great Combo | publisher=Foodservice and Hospitality'' magazine | date=February 11, 2011 | accessdate=2 February 2014}}</ref>
<ref name="DN">{{cite web | url=http://www.nydailynews.com/life-style/travel/toronto-called-new-york-north-canada-answer-big-apple-article-1.110603 | title=Toronto is often called New York North, Canada's answer to the Big Apple | publisher=''[[NY Daily News]]'' | date=April 2, 2011 | accessdate=2 February 2014 | author=Ellwood, Mark}}</ref>
}}
}}


==Further reading==
==Further reading==
* {{cite web | last=Abraham | first=Lois | title=Odd-coloured burger buns hint at new trend | website=[[CTV News]] | date=August 4, 2016 | url=http://www.ctvnews.ca/lifestyle/odd-coloured-burger-buns-hint-at-new-trend-1.3015285 | access-date=July 30, 2017}}
* {{cite web | url=http://metronews.ca/news/toronto/573961/hero-burgers-arent-super-enough-for-city-hall-toronto-snubs-chains-bid-to-operate-nathan-phillips-eatery/ | title=Hero burgers aren’t super enough for city hall: Toronto snubs chain’s bid to operate Nathan Phillips eatery | publisher=''Toronto Metro'' | date=February 25, 2013 | accessdate=2 February 2014}}
* {{cite web | url=http://www.torontosun.com/2013/04/02/ford-favours-hero-burger-in-nathan-phillips-square | title=Ford favours Hero Burger in Nathan Phillips Square | publisher=''[[Toronto Sun]]'' | date=April 2, 2013 | accessdate=2 February 2014 | author=Peat, Don}}
* {{cite web | title=Rob Ford rallies councillors to bring Hero Burgers to Nathan Phillips Square | website=[[National Post]] | date=April 4, 2013 | url=http://news.nationalpost.com/2013/04/04/mayor-rob-ford-rallies-councillors-to-bring-hero-burgers-to-nathan-phillips-square/ | ref={{sfnref | National Post | 2013}} | access-date=July 30, 2017}}
* {{cite web | url=http://news.nationalpost.com/2013/04/04/mayor-rob-ford-rallies-councillors-to-bring-hero-burgers-to-nathan-phillips-square/ | title=Mayor Rob Ford rallies councillors to bring Hero Burgers to Nathan Phillips Square | publisher=''[[National Post]]'' | date=April 4, 2013 | accessdate=2 February 2014 | author=Alcoba, Natalie}}
* {{cite web | url=http://www.theglobeandmail.com/news/toronto/burger-meister-ford-wins-debate-to-bring-a-hero-to-city-hall/article10763662/ | title=Burger-meister Ford wins debate to bring a Hero to City Hall | publisher=''[[The Globe and Mail]]'' | date=April 4, 2013 | accessdate=2 February 2014 | author=Church, Elizabeth}}
* {{cite web | url=http://www.fooddigital.com/magazines/14277/Page76 | title=Hero Certified Burgers on the Rise | publisher=Food Digital magazine | accessdate=2 February 2014 | author=Orman, Sasha | pages=76–83}}


==External links==
==External links==
{{Commons category}}
{{Commons category}}
* {{Official website|http://www.heroburgers.com}}
* {{Official website|http://www.heroburgers.com}}
* [http://www.heritageangus.ca Heritage Angus Beef official website]
* {{cite web | url=http://www.restaurantnews.com/restaurant-chain-growth-report-010214/ | title=Restaurant Chain Growth Report 01/02/14 | publisher=Restaurant News | date=January 2, 2014 | accessdate=2 February 2014}}


[[Category:Companies based in Toronto]]
[[Category:Companies based in Toronto]]
[[Category:Fast-food chains of Canada]]
[[Category:Fast-food hamburger restaurants]]
[[Category:Fast-food hamburger restaurants]]

[[Category:Restaurants established in 2004]]
{{Canada-restaurant-stub}}
[[Category:Restaurants in Toronto]]

Latest revision as of 14:04, 10 March 2024

"Lettieri" redirects here. For the surname, see Lettieri (surname).
Hero Certified Burgers
IndustryRestaurant
Founded2004; 20 years ago (2004)
Key people
John F. Lettieri (CEO)
Websitewww.heroburgers.com
Hero Certified Burgers in Richmond Hill

Hero Certified Burgers is a Canadian restaurant chain franchise that sells hamburgers and other quick service restaurant fare.[1][2] It is based in Toronto, Ontario, Canada, and was founded in 2004.[3] It had almost 60 locations as of March 2017,[4] and opened its first store in the United States in 2015 in Elmwood Village, Buffalo, New York.[5][6][7] The Buffalo location closed at the end of 2016.[8][9]

The chain was founded in 2004 by John Lettieri, who opened the first store in Hazelton Lanes in Yorkville.[10] Lettieri also owns the restaurant chain Lettieri café, based in Toronto.[10] The company was the first Canadian franchise to focus on the provision of fast foods using food products from vendors that adhere to sustainable practices,[10] using sustainably-sourced beef.[1] The chain serves Cavendish Farms branded french fries from Prince Edward Island.

See also

[edit]

References

[edit]
  1. ^ a b "Hero Certified Burgers providing sustainable Canadian food". Toronto Sun. March 15, 2014. Retrieved July 30, 2017.
  2. ^ "Ford favours Hero Burger in Nathan Phillips Square - News - Toro". Toronto Sun. April 2, 2013. Retrieved July 30, 2017.
  3. ^ "Company Overview of Hero Certified Burgers". Bloomberg. March 5, 2014. Retrieved July 30, 2017.
  4. ^ "Toronto's Hero Certified Burgers Is Making a Move on Montreal". eater.com. 2017-03-14. Retrieved 2017-08-04.
  5. ^ Hume, Scott (December 21, 2015). "Sixteen burger concepts to watch in 2016". The Christian Science Monitor. Retrieved July 30, 2017.
  6. ^ Kelly, Jessica (October 6, 2015). "Starters: Hero Burger lands on Elmwood". The Buffalo News. Retrieved July 30, 2017.
  7. ^ "Hero Certified Burger's patties a better choice than most fast food". Toronto Star. April 11, 2013. Retrieved 30 July 2017.
  8. ^ "Elmwood Village sees two newer restaurants shut down". 3 January 2017. Retrieved 11 August 2017.
  9. ^ Christmann, Samantha (10 August 2017). "Three stores in Shops at HarborCenter will close". Retrieved 11 August 2017.
  10. ^ a b c "You want eco-friendly with that?" Financial Post, June 28, 2011.

Further reading

[edit]
[edit]
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