Jump to content

Ice Bucket Challenge: Difference between revisions

From Wikipedia, the free encyclopedia
Content deleted Content added
No edit summary
GreenC bot (talk | contribs)
Reformat 2 archive links. Wayback Medic 2.5 per WP:USURPURL and JUDI batch #20
 
(366 intermediate revisions by more than 100 users not shown)
Line 1: Line 1:
{{Short description|2014 viral internet meme and fundraiser}}
{{For|the book by Casey Sherman and Dave Wedge|Ice Bucket Challenge: Pete Frates and the Fight Against ALS}}
{{Use mdy dates|date=June 2020}}
[[File:Doing the ALS Ice Bucket Challenge (14927191426).jpg|thumb|A person performing the ALS Ice Bucket Challenge]]
[[File:Doing the ALS Ice Bucket Challenge (14927191426).jpg|thumb|A person performing the ALS Ice Bucket Challenge]]
The '''Ice Bucket Challenge''' is the cure for ALS, sometimes called the '''ALS Ice Bucket Challenge''', is an activity involving the dumping of a bucket of ice and water over a person's head, either by another person or self-administered, to promote awareness of the disease [[amyotrophic lateral sclerosis]] (ALS, also known as [[motor neurone disease]] and in the US as [[Lou Gehrig's]] Disease) and encourage donations to research. It [[Viral video|went viral]] on [[social media]] during July–August 2014.<ref name="van der Linden 2017 0041">{{cite journal|last=van der Linden|first=Sander|year=2017|title=The Nature of Viral Altruism and How to Make it Stick|journal=Nature Human Behaviour|volume=1|pages=0041|doi=10.1038/s41562-016-0041}}</ref><ref>{{cite web|author=Lost Coast of New Zealand|url=http://tvnz.co.nz/national-news/charities-benefit-viral-ice-challenge-6023429|title=Charities benefit from viral ice challenge|publisher=TVNZ|date=2014-07-09|accessdate=2014-08-17}}</ref><ref>{{cite web|url=https://www.cancersocietyauckland.org.nz/newsandmedia|title=News|publisher=Cancer Society Auckland|accessdate=2014-08-17}}</ref> In the [[United States|US]], many people participated for the [[ALS Association]], and in the [[United Kingdom|UK]], many people participated for the [[Motor Neurone Disease Association]],<ref name="MND Association">{{cite web|author=MND Association|url=http://www.mndassociation.org/news-and-events/Latest+News/the-mnd-ice-bucket-challenge|title=The MND Ice Bucket Challenge &#124; Latest News|publisher=MND Association|accessdate=2014-08-18}}</ref> although some individuals opted to donate their money from the Ice Bucket Challenge to other organizations.<ref>{{cite web|url=http://www.kcrg.com/subject/news/catholic-organizations-encourage-ice-bucket-donations-to-iowa-city-area-research-institute-20140827 |title=Catholic organizations encourage ice bucket donations to Iowa City-area research institute |last=Jordan |first=Erin |date=27 August 2014 |publisher=[[KCRG-TV]] |accessdate=28 August 2014 |quote=An Iowa City-area research institute has received donations from around the world as Catholic organizations encourage members to route their Ice Bucket Challenge gifts to an organization that doesn’t do research on embryonic stem cells. The John Paul II Medical Research Institute, founded in 2008 by Dr. Alan Moy, an Iowa City pulmonologist, has gotten “hundreds of thousands” of dollars in donations from people who want to support research on Amyotrophic Lateral Sclerosis (ALS), but don’t want the research done with human embryos, said CEO Jay Kamath. |deadurl=yes |archiveurl=https://web.archive.org/web/20140829160541/http://www.kcrg.com/subject/news/catholic-organizations-encourage-ice-bucket-donations-to-iowa-city-area-research-institute-20140827 |archivedate=29 August 2014 |df= }}</ref>


The '''Ice Bucket Challenge''', sometimes called the '''ALS Ice Bucket Challenge''', was an activity involving the pouring of a bucket of ice water over a person's head, either by another person or self-administered, to promote awareness of the disease [[amyotrophic lateral sclerosis]] (ALS, also known as [[motor neuron disease]] or [[Lou Gehrig]]'s disease) and encourage donations to research. The challenge was co-founded by [[Patrick Quinn (ALS activist)|Pat Quinn]] and [[Pete Frates (ALS activist)|Pete Frates]];<ref>{{Cite magazine|title=Co-Founder of ALS Ice Bucket Challenge, Which Raised $200 Million for Research, Dies at 37|url=https://time.com/5914760/pat-quinn-als-ice-bucket-challenge-dies/|archive-url=https://web.archive.org/web/20201123024839/https://time.com/5914760/pat-quinn-als-ice-bucket-challenge-dies/|url-status=dead|archive-date=November 23, 2020|access-date=2020-11-23|magazine=Time}}</ref> it [[Viral video|went viral]] on [[social media]] during July–August 2014.<ref>{{Cite web |url=http://tvnz.co.nz/national-news/charities-benefit-viral-ice-challenge-6023429 |title=Charities benefit from viral ice challenge |last=Lost Coast of New Zealand |date=July 9, 2014 |website=[[TVNZ]] |publisher=TVNZ |archive-url=https://web.archive.org/web/20140709202923/http://tvnz.co.nz/national-news/charities-benefit-viral-ice-challenge-6023429 |archive-date=July 9, 2014 |access-date=August 2, 2018}}</ref><ref>{{Cite web |url=https://www.cancersocietyauckland.org.nz/newsandmedia |title=News |publisher=Cancer Society Auckland |archive-url=https://web.archive.org/web/20140819082259/https://www.cancersocietyauckland.org.nz/newsandmedia |archive-date=August 19, 2014 |access-date=August 2, 2018}}</ref> In the United States, many people participated for the [[ALS Association]], and in the United Kingdom, many people participated for the [[Motor Neurone Disease Association]],<ref>{{Cite news|url=https://www.theguardian.com/science/2016/jul/27/how-the-ice-bucket-challenge-led-to-an-als-research-breakthrough|title=How the ice bucket challenge led to an ALS research breakthrough|last1=Sample|first1=Ian|date=July 27, 2016|work=The Guardian|access-date=November 7, 2017|last2=Woolf|first2=Nicky|language=en-GB|issn=0261-3077|archive-date=November 8, 2017|archive-url=https://web.archive.org/web/20171108035419/https://www.theguardian.com/science/2016/jul/27/how-the-ice-bucket-challenge-led-to-an-als-research-breakthrough|url-status=live}}</ref> although some individuals opted to donate their money from the Ice Bucket Challenge to other organizations.<ref>{{cite web|url=https://www.kcrg.com/subject/news/catholic-organizations-encourage-ice-bucket-donations-to-iowa-city-area-research-institute-20140827 |title=Catholic organizations encourage ice bucket donations to Iowa City-area research institute |last=Jordan |first=Erin |date=August 27, 2014 |publisher=[[KCRG-TV]] |access-date=August 28, 2014 |quote=An Iowa City-area research institute has received donations from around the world as Catholic organizations encourage members to route their Ice Bucket Challenge gifts to an organization that doesn't do research on embryonic stem cells. The John Paul II Medical Research Institute, founded in 2008 by Dr. Alan Moy, an Iowa City pulmonologist, has gotten "hundreds of thousands" of dollars in donations from people who want to support research on Amyotrophic Lateral Sclerosis (ALS), but don't want the research done with human embryos, said CEO Jay Kamath. |url-status=dead |archive-url=https://web.archive.org/web/20140829160541/http://www.kcrg.com/subject/news/catholic-organizations-encourage-ice-bucket-donations-to-iowa-city-area-research-institute-20140827 |archive-date=August 29, 2014 }}</ref>
The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation.<ref name=nj>{{cite web|url=http://www.nj.com/politics/index.ssf/2014/08/chris_christie_gets_in_on_ice_bucket_challenge_dares_cory_booker.html|title=Governor Chris Christie gets in on 'Ice Bucket Challenge', dares Cory Booker|work=Nj.com|date=August 13, 2014|accessdate=August 13, 2014|author=Arco, Matt}}</ref>


The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation.<ref name=nj>{{cite web|url=http://www.nj.com/politics/index.ssf/2014/08/chris_christie_gets_in_on_ice_bucket_challenge_dares_cory_booker.html|title=Governor Chris Christie gets in on 'Ice Bucket Challenge', dares Cory Booker|work=Nj.com|date=August 13, 2014|access-date=August 13, 2014|author=Arco, Matt|archive-date=June 15, 2018|archive-url=https://web.archive.org/web/20180615040127/http://www.nj.com/politics/index.ssf/2014/08/chris_christie_gets_in_on_ice_bucket_challenge_dares_cory_booker.html|url-status=live}}</ref>
On August 1, 2015, a group of ALS organizations in the United States, including the ALS Association, [[Les Turner ALS Foundation]], and [[ALS Therapy Development Institute]], re-introduced the Ice Bucket Challenge for 2015 to raise further funds with the intention of establishing it as an annual occurrence.<ref name=everyaug>{{cite web|url=http://www.twcnews.com/nys/buffalo/news/2015/08/1/buffalo-als-walk-ice-bucket.html|title=Buffalo Welcomes Return of Ice Bucket Challenge at ALS Walk|date=1 August 2015|work=TWC News|accessdate=6 October 2015}}</ref> Accordingly, people performed the challenge again in summer 2016.<ref name="adammarshall" /><ref name="abc2016" /><ref name="torontosun16" /><ref name="buffalo2016" />


On August 1, 2015, a group of ALS organizations in the United States, including the [[ALS Association]], [[Les Turner ALS Foundation]], and [[ALS Therapy Development Institute]], re-introduced the Ice Bucket Challenge for 2015 to raise further funds with the intention of establishing it as an annual occurrence. It failed to raise the same viral attention as the 2014 event, which raised over $115M<ref>{{Cite web |title=Ice Bucket Challenge dramatically accelerated the fight against ALS |url=https://www.als.org/stories-news/ice-bucket-challenge-dramatically-accelerated-fight-against-als |access-date=2023-03-15 |website=The ALS Association |language=en}}</ref> worldwide for the disease.<ref name=everyaug>{{cite web|url=http://www.twcnews.com/nys/buffalo/news/2015/08/1/buffalo-als-walk-ice-bucket.html|title=Buffalo Welcomes Return of Ice Bucket Challenge at ALS Walk|date=August 1, 2015|work=TWC News|access-date=October 6, 2015|archive-date=October 7, 2015|archive-url=https://web.archive.org/web/20151007091122/http://www.twcnews.com/nys/buffalo/news/2015/08/1/buffalo-als-walk-ice-bucket.html|url-status=live}}</ref> However some people—including celebrities and various government officials around the world—have followed through with the intention of a yearly event by continuing to perform the challenge again each subsequent summer.<ref name="abc2016" /><ref name="torontosun16" /><ref name="buffalo2016" /><ref name="boston" /><ref name=Skorea /><ref name=5thboston /><ref name="quinnmemorialibc21" />
==History==


===Origins===
==History==
===Predecessors===
[[File:Atlanta Falcons Take the Ice Bucket Challenge.ogv|thumb|left|[[Atlanta Falcons]] players, coaches, and staff take the Ice Bucket Challenge]]
From 1991 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the [[Northern United States]] and [[Northern Norway]]. The task usually involved the option of either donating money to cancer research or having to jump into cold water. In Norway the penalty for refusal could also be having to purchase alcoholic drinks for others.<ref>{{cite web|author=Perez, Iris|url=http://www.myfoxtwincities.com/story/25487940/dnr-dont-rise--cold-water-challenge|title=DNR: Don't rise 'Cold Water Challenge'|work=[[KMSP-TV|MyFox Twin Cities]]|publisher=[[Fox Television Stations]]|date=June 25, 2014|access-date=August 17, 2014|url-status=dead|archive-url=https://web.archive.org/web/20140819085635/http://www.myfoxtwincities.com/story/25487940/dnr-dont-rise--cold-water-challenge|archive-date=August 19, 2014}}</ref> According to the ''[[Wall Street Journal]]'', the Ice Bucket Challenge was begun by professional golfers as means to support various pet charities.<ref>{{cite news|last=Reddy|first=Sumathi|date=August 14, 2014|title=How the Ice-Bucket Challenge Got Its Start|url=https://www.wsj.com/articles/how-the-ice-bucket-challenge-got-its-start-1408049557|newspaper=Wall Street Journal|access-date=September 30, 2014|archive-date=December 19, 2014|archive-url=https://web.archive.org/web/20141219014055/http://www.wsj.com/articles/how-the-ice-bucket-challenge-got-its-start-1408049557|url-status=live}}</ref><ref>{{cite news|last=Reddy|first=Sumathi|date=August 18, 2014|title=Ice-bucket challenge a social media hit with even Zuckerberg joining in|url=http://www.theaustralian.com.au//business/wall-street-journal/icebucket-challenge-a-social-media-hit-with-even-zuckerberg-joining-in/story-fnay3ubk-1227027976210?nk=04bba152cf0bc837985017ba9d014572|newspaper=The Australian Business Journal (The Wall Street Journal)|access-date=September 30, 2014}}</ref>
The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources.<ref name="tfn">{{cite news|last=Martin|first=Graham|date=26 August 2014|title=Cold war: charity defends itself against ice-bucket challenge criticism|url=http://thirdforcenews.org.uk/funding-and-finance/news/cold-war-charity-defends-itself-against-ice-bucket-criticism|newspaper=Third Force News|location=|accessdate=30 September 2014}}</ref> The most commonly accepted origin credits [[Pete Frates]], a [[Boston College Eagles baseball#Annual ALS Awareness Game|Boston College]] alumnus who was diagnosed with ALS in March 2012.<ref>{{cite news|last=Goldberg|first=Eleanor|date=15 August 2014|title=Meet The Guy Who Made ALS 'Ice Bucket Challenge' Go Viral|url=http://www.huffingtonpost.com/2014/08/15/pete-frates-ice-bucket-challenge-_n_5683074.html|newspaper=Huffington Post|location=|accessdate=14 September 2014}}</ref><ref>{{cite news|last=Gallo|first=Carmine|date=5 September 2014|title=How Pete Frates Found His Calling And Launched The Ice Bucket Challenge|url=http://www.forbes.com/sites/carminegallo/2014/09/05/how-pete-frates-found-his-calling-and-launched-the-ice-bucket-challenge/|newspaper=Forbes|location=|accessdate=14 September 2014}}</ref> Pat Quinn, a friend of Frates who was diagnosed with ALS in 2013, is also credited with creating the challenge.<ref name="slate"/><ref name=usatoday168>{{cite news|last=Cary|first=Billy|date=16 August 2014|title=Reaction overwhelms Ice Bucket Challenge creator|url=http://www.usatoday.com/story/news/nation/2014/08/18/ice-bucket-challenge-creator/14265219/|newspaper=USA Today|location=|accessdate=30 September 2014}}</ref> Another friend of Frates, Corey Griffin, has been credited as a "co-founder" of the challenge.<ref name="bost_Core">{{Cite news | title = Corey Griffin, 27; left his mark in everything from friendship to philanthropy – The Boston Globe | last = Marquard | first = Bryan | work = [[Boston Globe]] | date = 20 August 2014 | accessdate = 2015-08-14 | url = https://www.bostonglobe.com/metro/obituaries/2014/08/19/corey-griffin-left-his-mark-everything-from-friendship-philanthropy/ahbexfXQNqgIbaWTJ3nEtN/story.html | quote = }}</ref>


One version of the challenge, which took place in [[Salem, Indiana]], as early as May 15, 2014, involved dousing participants with cold water and then donating to a charity, for example a local child diagnosed with an inoperable brain tumor.<ref>{{cite web |url=http://raycomgroup.worldnow.com/story/25530813/people-take-the-plunge-to-support-7-year-old-with-brain-tumor?clienttype=generic&mobilecgbypass |title=People take the plunge to support 7-year-old with brain tumor |date=May 15, 2014 |access-date=August 24, 2014 |first=Janelle |last=MacDonald |archive-url=https://web.archive.org/web/20140826120604/http://raycomgroup.worldnow.com/story/25530813/people-take-the-plunge-to-support-7-year-old-with-brain-tumor?clienttype=generic&mobilecgbypass |archive-date=August 26, 2014 |url-status=dead }}</ref> In another version, the Auckland Division of the Cancer Society of New Zealand was the beneficiary.<ref>{{cite web|url=https://www.cancersocietyauckland.org.nz/newsandmedia|title=The Ice Water Challenge|publisher=Cancersocietyauckland.org.nz|access-date=August 18, 2014|archive-date=March 17, 2015|archive-url=https://web.archive.org/web/20150317224327/https://www.cancersocietyauckland.org.nz/newsandmedia|url-status=dead}}</ref> As with similar challenges, it was usually filmed so footage can be shared online.<ref>{{cite press release|author=<!--Staff writer(s); no by-line.-->|title=Gobal Ice Bucket Challenge helps change lives|url=http://www.scoop.co.nz/stories/CU1408/S00515/gobal-ice-bucket-challenge-helps-change-lives.htm|publisher=Scoop- New Zealand News|agency=Motor Neuron Disease Association NZ|date=August 28, 2014|access-date=September 30, 2014|archive-date=October 10, 2014|archive-url=https://web.archive.org/web/20141010094525/http://www.scoop.co.nz/stories/CU1408/S00515/gobal-ice-bucket-challenge-helps-change-lives.htm|url-status=live}}</ref><ref>{{cite web|url=http://everydayhero.co.nz/event/icebucketchallenge|title=Ice Bucket Challenge|author=<!--Staff writer(s); no by-line.-->|year=2014|website=Everydayhero.co.nz|publisher=Auckland Northland Cancer Society|access-date=September 30, 2014|archive-date=October 6, 2014|archive-url=https://web.archive.org/web/20141006101824/http://everydayhero.co.nz/event/icebucketchallenge|url-status=live}}</ref>
From mid-2013 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the [[Northern United States]]. The task usually involved the option of either donating money to cancer research or having to jump into cold water.<ref>{{cite web|author=Perez, Iris|url=http://www.myfoxtwincities.com/story/25487940/dnr-dont-rise--cold-water-challenge|title=DNR: Don't rise 'Cold Water Challenge'|work=[[KMSP-TV|MyFox Twin Cities]]|publisher=[[Fox Television Stations]]|date=2014-06-25|accessdate=2014-08-17}}</ref> According to the ''[[Wall Street Journal]]'', the Ice Bucket Challenge was begun by professional golfers as means to support various pet charities.<ref>{{cite news|last=Reddy|first=Sumathi|date=14 August 2014|title=How the Ice-Bucket Challenge Got Its Start|url=https://www.wsj.com/articles/how-the-ice-bucket-challenge-got-its-start-1408049557|newspaper=Wall Street Journal|location=|accessdate=30 September 2014}}</ref><ref>{{cite news|last=Reddy|first=Sumathi|date=18 August 2014|title=Ice-bucket challenge a social media hit with even Zuckerberg joining in|url=http://www.theaustralian.com.au//business/wall-street-journal/icebucket-challenge-a-social-media-hit-with-even-zuckerberg-joining-in/story-fnay3ubk-1227027976210?nk=04bba152cf0bc837985017ba9d014572|newspaper=The Australian Business Journal (The Wall Street Journal)|location=|accessdate=30 September 2014}}</ref>


The [[National Fallen Firefighters Foundation]] popularized the "Cold Water Challenge" in early 2014 to raise funds as an unsanctioned spin-off of the [[polar bear plunge|polar plunge]] most widely used by [[Special Olympics]] as a fundraiser.<ref>{{cite web|url=http://www.dispatch.com/content/stories/local/2014/08/16/chilly-challenge.html|title='Ice bucket challenge' charity fundraiser gains momentum|publisher=Dispatch.com|access-date=August 18, 2014|archive-date=August 18, 2014|archive-url=https://web.archive.org/web/20140818041746/http://www.dispatch.com/content/stories/local/2014/08/16/chilly-challenge.html|url-status=live}}</ref>
One version of the challenge, which took place in [[Salem, Indiana]], as early as May 15, 2014, involved dousing participants with cold water and then donating to a charity, for example a local child diagnosed with an inoperable brain tumor.<ref>{{cite web |url=http://raycomgroup.worldnow.com/story/25530813/people-take-the-plunge-to-support-7-year-old-with-brain-tumor?clienttype=generic&mobilecgbypass |title=People take the plunge to support 7-year-old with brain tumor |date=May 15, 2014 |accessdate=August 24, 2014 |first=Janelle |last=MacDonald}}</ref> In another version, the Auckland Division of the Cancer Society of New Zealand was the beneficiary.<ref>{{cite web|url=https://www.cancersocietyauckland.org.nz/newsandmedia|title=The Ice Water Challenge|publisher=Cancersocietyauckland.org.nz|accessdate=2014-08-18}}</ref> As with similar challenges, it was usually filmed so footage can be shared online.<ref>{{cite press release|author=<!--Staff writer(s); no by-line.-->|title=Gobal Ice Bucket Challenge helps change lives|url=http://www.scoop.co.nz/stories/CU1408/S00515/gobal-ice-bucket-challenge-helps-change-lives.htm|location=|publisher=Scoop- New Zealand News|agency=Motor Neuron Disease Association NZ|date=28 August 2014|accessdate=2014-09-30}}</ref><ref>{{cite web|url=http://everydayhero.co.nz/event/icebucketchallenge|title=Ice Bucket Challenge|author=<!--Staff writer(s); no by-line.--> |year=2014|website=Everydayhero.co.nz|publisher=Auckland Northland Cancer Society|accessdate=30 September 2014}}</ref>


On May 20, 2014, the [[Washington Township, Gloucester County, New Jersey|Washington Township, New Jersey]], fire department posted a video on [[YouTube]] participating in the "Cold Water Challenge" with fire hoses. Participating members of the department were subsequently punished for using fire department equipment without permission.<ref>{{cite news|url=http://www.nj.com/washington-township-times/index.ssf/2014/06/cold_water_challenge_video_lan.html|title='Cold water challenge' video lands Washington Township firefighters in hot water after video posted online|work=nj.com|access-date=August 18, 2014|archive-date=August 22, 2014|archive-url=https://web.archive.org/web/20140822012726/http://www.nj.com/washington-township-times/index.ssf/2014/06/cold_water_challenge_video_lan.html|url-status=live}}</ref>
The [[National Fallen Firefighters Foundation]] popularized the "Cold Water Challenge" in early 2014 to raise funds as an unsanctioned spin-off of the [[polar bear plunge|polar plunge]] most widely used by [[Special Olympics]] as a fundraiser.<ref>{{cite web|url=http://www.dispatch.com/content/stories/local/2014/08/16/chilly-challenge.html|title='Ice bucket challenge' charity fundraiser gains momentum|publisher=Dispatch.com|accessdate=2014-08-18}}</ref>


Soon after, the challenge was brought to mainstream audiences when television anchor [[Matt Lauer]] did what was called "the Ice Bucket Challenge" on July 15, 2014, on [[NBC]]'s ''[[Today (U.S. TV program)|The Today Show]]'' at [[Greg Norman]]'s challenge. Lauer was raising money for the Hospice of Palm Beach County.<ref name="LauerIceBucket">{{cite news |title=Matt Lauer takes the 'ice bucket challenge' |url=https://www.today.com/news/matt-lauer-follows-through-ice-bucket-challenge-calls-out-brian-1D79925253 |access-date=December 10, 2019 |work=[[The Today Show]] |date=July 15, 2014 |archive-date=December 10, 2019 |archive-url=https://web.archive.org/web/20191210050644/https://www.today.com/news/matt-lauer-follows-through-ice-bucket-challenge-calls-out-brian-1D79925253 |url-status=live }}</ref><ref name="mashable">{{cite web|author=Kelly, Samantha Murphy|title=Ice Bucket Challenge Wasn't Originally About ALS|url=http://mashable.com/2014/08/15/ice-bucket-challenge-not-als/|website=[[Mashable]]|access-date=August 21, 2014|date=August 16, 2014|archive-date=August 16, 2014|archive-url=https://web.archive.org/web/20140816161828/http://mashable.com/2014/08/15/ice-bucket-challenge-not-als/|url-status=live}}</ref><ref name="syracuse">{{cite web|last1=Herbert|first1=Geoff|title=Who started the Ice Bucket Challenge? ALS Association's viral fundraiser has NY roots|url=http://www.syracuse.com/news/index.ssf/2014/08/als_ice_bucket_challenges_start_new_york.html|website=The Post-Standard|access-date=August 21, 2014|date=August 18, 2014|archive-date=August 20, 2014|archive-url=https://web.archive.org/web/20140820221253/http://www.syracuse.com/news/index.ssf/2014/08/als_ice_bucket_challenges_start_new_york.html|url-status=live}}</ref>
On May 20, 2014, the [[Washington Township, Gloucester County, New Jersey|Washington Township, New Jersey]], fire department posted a video on [[YouTube]] participating in the "Cold Water Challenge" with fire hoses. Participating members of the department were subsequently punished for using fire department equipment without permission.<ref>{{cite web|url=http://www.nj.com/washington-township-times/index.ssf/2014/06/cold_water_challenge_video_lan.html|title='Cold water challenge' video lands Washington Township firefighters in hot water after video posted online|publisher=nj.com|accessdate=2014-08-18}}</ref>


===Shifting focus to ALS===
===Shifting focus to ALS===
[[File:Atlanta Falcons Take the Ice Bucket Challenge.ogv|thumb|[[Atlanta Falcons]] players, coaches, and staff take the Ice Bucket Challenge.]]
The challenge first received increased media attention in the [[United States]] on June 30, 2014, when personalities of the [[Golf Channel]] program ''Morning Drive'', televised the social-media phenomenon, and performed a live, on-air Ice Bucket Challenge.<ref>{{cite web|url=http://www.golfchannel.com/media/gary-williams-takes-ice-bucket-challenge|title=Gary Williams Takes Ice Bucket Challenge|work=Golfchannel.com|publisher=[[NBC Sports Group]]|accessdate=2014-08-18}}</ref>


In the Summer 2015 edition of the ALS Association's internet magazine "Visions" (page 5) says that "It all started in Florida with a golfer named Chris Kennedy. When Kennedy took the challenge in mid-July last year, the then little-known stunt was not tied to a specific charity. Kennedy thought taking the challenge might bring some cheer to a family member with ALS, Anthony Senerchia." Next, Kennedy nominated Senerchia's wife. Soon, news of the stunt traveled to [[Patrick Quinn (ALS activist)|Pat Quinn]], of Yonkers, NY, according to "Visions".<ref>{{Cite web|url=https://issuu.com/alsassociation/docs/vision_summer_2015|title=Vision summer 2015|website=Issuu|date=August 11, 2015 |language=en|access-date=September 3, 2019|archive-date=September 19, 2015|archive-url=https://web.archive.org/web/20150919110624/http://issuu.com/alsassociation/docs/vision_summer_2015|url-status=live}}</ref> Within two weeks, word then reached Quinn's friend Pete Frates and he took the challenge, making him the fourth person to complete the challenge for ALS. During a Boston TV interview on September 2, 2019, Frates' father implied that his family knew so much about the disease, that "he felt like he was the Nostradamus of ALS".<ref>{{Cite web|url=https://www.boston25news.com/sports/sell-out-crowd-supports-pete-frates-golf-classic-1/980701210|title=Sell-Out Crowd supports Pete Frates Golf Classic|website=boston25news.com|date=August 31, 2019|access-date=September 3, 2019|archive-date=December 10, 2019|archive-url=https://web.archive.org/web/20191210000451/https://www.boston25news.com/sports/sell-out-crowd-supports-pete-frates-golf-classic-1/980701210|url-status=live}}</ref>
Soon after, the challenge was brought to mainstream audiences when television anchor [[Matt Lauer]] did the Ice Bucket Challenge on July 15, 2014, on [[NBC]]'s ''[[Today (U.S. TV program)|The Today Show]]'' at [[Greg Norman]]'s challenge.<ref name="mashable">{{cite web|author= Kelly, Samantha Murphy|title=Ice Bucket Challenge Wasn't Originally About ALS|url=http://mashable.com/2014/08/15/ice-bucket-challenge-not-als/|website=[[Mashable]]|accessdate=August 21, 2014|date=August 16, 2014}}</ref><ref name="syracuse">{{cite web|last1=Herbert|first1=Geoff|title=Who started the Ice Bucket Challenge? ALS Association's viral fundraiser has NY roots|url=http://www.syracuse.com/news/index.ssf/2014/08/als_ice_bucket_challenges_start_new_york.html|website=The Post-Standard|accessdate=August 21, 2014|date=August 18, 2014}}</ref>
The challenge first received increased media attention in the [[United States]] on June 30, 2014, when personalities of the [[Golf Channel]] program ''Morning Drive'' televised the social-media phenomenon, and performed a live, on-air Ice Bucket Challenge.<ref>{{cite web|url=http://www.golfchannel.com/media/gary-williams-takes-ice-bucket-challenge|title=Gary Williams Takes Ice Bucket Challenge|work=Golfchannel.com|publisher=[[NBC Sports Group]]|access-date=August 18, 2014|archive-url=https://web.archive.org/web/20140806153829/http://www.golfchannel.com/media/gary-williams-takes-ice-bucket-challenge/|archive-date=August 6, 2014|url-status=dead}}</ref>


On the same day, golfer Chris Kennedy did the challenge, then challenged his cousin Jeanette Senerchia of [[Pelham, New York]], whose husband, Anthony, had ALS for 11 years.<ref name="slate"/> Kennedy's challenge was the first documented instance of the challenge being connected with ALS.<ref name="slate">{{cite web|title=Who Invented the Ice Bucket Challenge?: A search for the fundraising phenomenon's cold, soaked patient zero|author=Levin, Josh |work=Slate|date=August 22, 2014|url=http://www.slate.com/articles/technology/technology/2014/08/who_invented_the_ice_bucket_challenge_a_slate_investigation.single.html}}</ref> At this time, the challenge was not connected directly with ALS.<ref name="timeorigins"/> Participants would donate to a charity of their choice.<ref name="timeorigins">{{cite magazine|last=Sifferlin|first=Alexandra|date=18 August 2014|title=Here’s How the ALS Ice Bucket Challenge Actually Started|url=http://time.com/3136507/als-ice-bucket-challenge-started/|magazine=Time Magazine|location=|publisher=Time Inc.|accessdate=24 September 2014}}</ref>
On the same day, golfer Chris Kennedy did the challenge, then challenged his cousin Jeanette Senerchia of [[Pelham, New York]], whose husband, Anthony, had ALS for 11 years.<ref name="slate"/> Kennedy's challenge was the first documented instance of the challenge being connected with ALS.<ref name="slate">{{cite web|title=Who Invented the Ice Bucket Challenge?: A search for the fundraising phenomenon's cold, soaked patient zero|author=Levin, Josh|work=Slate|date=August 22, 2014|url=http://www.slate.com/articles/technology/technology/2014/08/who_invented_the_ice_bucket_challenge_a_slate_investigation.single.html|access-date=August 23, 2014|archive-date=September 27, 2018|archive-url=https://web.archive.org/web/20180927011457/http://www.slate.com/articles/technology/technology/2014/08/who_invented_the_ice_bucket_challenge_a_slate_investigation.single.html|url-status=live}}</ref> At this time, the challenge was not connected directly with ALS.<ref name="timeorigins"/> Participants would donate to a charity of their choice.<ref name="timeorigins">{{cite magazine|last=Sifferlin|first=Alexandra|date=August 18, 2014|title=Here's How the ALS Ice Bucket Challenge Actually Started|url=https://time.com/3136507/als-ice-bucket-challenge-started/|magazine=Time Magazine|publisher=Time Inc.|access-date=September 24, 2014|archive-date=September 24, 2014|archive-url=https://web.archive.org/web/20140924070322/http://time.com/3136507/als-ice-bucket-challenge-started/|url-status=live}}</ref>


[[File:John Maino performs the ALS Ice Bucket Challenge.jpg|thumb|[[Green Bay, Wisconsin|Green Bay]] local radio and TV personality John Maino performs the ALS Ice Bucket Challenge]]
[[File:John Maino performs the ALS Ice Bucket Challenge.jpg|thumb|left|[[Green Bay, Wisconsin|Green Bay]] local radio and TV personality John Maino performs the ALS Ice Bucket Challenge.]]
Pat Quinn, who was friends on Facebook with the Senerchias, encouraged his friends to take the challenge, and soon after, Pete Frates began posting about the challenge on [[Twitter]].<ref>{{cite web|url=http://www.mtv.com/news/1900335/ice-bucket-challenge-origin|title=Who Invented The Ice Bucket Challenge?|work=mtv.com|date=August 15, 2014|accessdate=August 17, 2014|author=Kaufman, Gil}}</ref> Frates was awarded the [[Stephen Heywood|Stephen Heywood Patients Today Award]] in 2012 for his fundraising and advocacy work.<ref>{{cite web|url=https://www.youtube.com/watch?v=xHdVDZMEhi4|title=Peter Frates (2012 Stephen Heywood Patients Today Honoree)|date=November 19, 2012|accessdate=August 22, 2014|author=ALSTDI}}</ref> Frates' [[Boston College]] and sporting connections became an initial focus of the challenge and strengthened its focus on ALS.<ref>{{cite web|url=http://www.bostonglobe.com/metro/2014/08/15/stricken-with-als-pete-frates-closely-linked-ice-bucket-challenge-shows-will-live/m2Abeu4SIGROfg0aBlCTCM/story.html?p1=Article_Related|title=Stricken with ALS, Pete Frates shows the will to live|work=[[Boston Globe]]|date=August 15, 2014|accessdate=August 22, 2014|author=English, Bella}}</ref> Both Quinn and Frates did the challenge in support of the [[ALS Therapy Development Institute]].


Pat Quinn, who was friends on Facebook with the Senerchias, encouraged his friends to take the challenge, and soon after, Pete Frates began posting about the challenge on [[Twitter]].<ref>{{cite web|url=http://www.mtv.com/news/1900335/ice-bucket-challenge-origin|title=Who Invented The Ice Bucket Challenge?|work=mtv.com|date=August 15, 2014|access-date=August 17, 2014|author=Kaufman, Gil|archive-date=August 18, 2014|archive-url=https://web.archive.org/web/20140818205811/http://www.mtv.com/news/1900335/ice-bucket-challenge-origin/|url-status=dead}}</ref> Frates was awarded the [[Stephen Heywood|Stephen Heywood Patients Today Award]] in 2012 for his fundraising and advocacy work.<ref>{{cite web|url=https://www.youtube.com/watch?v=xHdVDZMEhi4|title=Peter Frates (2012 Stephen Heywood Patients Today Honoree)|date=November 19, 2012|access-date=August 22, 2014|author=ALSTDI|website=[[YouTube]]|archive-date=August 23, 2014|archive-url=https://web.archive.org/web/20140823122041/https://www.youtube.com/watch?v=xHdVDZMEhi4|url-status=live}}</ref> Frates' [[Boston College]] and sporting connections became an initial focus of the challenge and strengthened its focus on ALS.<ref>{{cite web|url=https://www.bostonglobe.com/metro/2014/08/15/stricken-with-als-pete-frates-closely-linked-ice-bucket-challenge-shows-will-live/m2Abeu4SIGROfg0aBlCTCM/story.html?p1=Article_Related|title=Stricken with ALS, Pete Frates shows the will to live|work=[[Boston Globe]]|date=August 15, 2014|access-date=August 22, 2014|author=English, Bella|archive-date=August 22, 2014|archive-url=https://web.archive.org/web/20140822094019/http://www.bostonglobe.com/metro/2014/08/15/stricken-with-als-pete-frates-closely-linked-ice-bucket-challenge-shows-will-live/m2Abeu4SIGROfg0aBlCTCM/story.html?p1=Article_Related|url-status=live}}</ref> Both Quinn and Frates did the challenge in support of the [[ALS Therapy Development Institute]]. After its initial start with Pete Frates, a [[minor league baseball]] player diagnosed with the disease in 2012, the movement went viral in the Boston area which showed a much higher number of posts than any other area of the United States.<ref>{{cite web|last1=Robinson|first1=Meyer|title=Why Did the Ice Bucket Challenge Go Big? Boston|url=https://www.theatlantic.com/technology/archive/2014/08/boston-made-the-ice-bucket-challenge-go-big-facebook-says/377159/|website=The Atlantic|date=August 15, 2014|access-date=September 23, 2017|archive-date=November 30, 2020|archive-url=https://web.archive.org/web/20201130101125/https://www.theatlantic.com/technology/archive/2014/08/boston-made-the-ice-bucket-challenge-go-big-facebook-says/377159/|url-status=live}}</ref>
In his video, [[Stephen Hawking]] declined to perform the challenge due to [[pneumonia]] the year before; however, his three children took the challenge for him.<ref>{{cite news | url=http://time.com/3206976/als-ice-bucket-challenge-stephen-hawking-video/ | title=Watch Stephen Hawking Do the Ice Bucket Challenge | work=Time | date=28 August 2014 | accessdate=19 February 2015 | author=Linshi, Jack}}</ref>


The President of the United States, [[Barack Obama]], was challenged by [[Ethel Kennedy]] but declined, opting to contribute to the campaign with a donation of $100.<ref name=cbslocal>{{cite web|url=http://washington.cbslocal.com/2014/08/13/obama-rejects-als-ice-bucket-challenge-will-donate-to-charity-instead|title=Obama Rejects ALS Ice Bucket Challenge, Will Donate to Charity Instead|work=[[CBS DC]]|date=August 13, 2014|accessdate=August 13, 2014}}</ref> [[Justin Bieber]]<ref name="justin bieber">{{cite web|url=https://www.youtube.com/watch?v=v0Zxf8AHMn0|website=Youtube.com|title=Justin Bieber Ice Bucket Challenge ALS – Justin Bieber Nominates Obama, Ellen & Chris D'Elia}}</ref> (who was criticized for not properly doing the challenge),<ref>{{cite web|url=http://guardianlv.com/2014/08/ice-bucket-challenge-done-wrong-by-justin-bieber/|title=
In his video, [[Stephen Hawking]] declined to perform the challenge due to [[pneumonia]] the year before; however, his three children took the challenge for him.<ref>{{cite news | url=https://time.com/3206976/als-ice-bucket-challenge-stephen-hawking-video/ | title=Watch Stephen Hawking Do the Ice Bucket Challenge | magazine=Time | date=August 28, 2014 | access-date=February 19, 2015 | author=Linshi, Jack | archive-date=February 23, 2015 | archive-url=https://web.archive.org/web/20150223003214/http://time.com/3206976/als-ice-bucket-challenge-stephen-hawking-video/ | url-status=live }}</ref>

Ice Bucket Challenge Done Wrong by Justin Bieber|work=Guardian Liberty Voice|date=August 19, 2014|accessdate=August 30, 2014}}</ref> [[LeBron James]],<ref>{{cite web|url=http://www.foxsports.com/nba/story/lebron-james-president-barack-obama-ice-bucket-challenge-als-081714|publisher=Fox Sports|title=King vs. president? LeBron takes Ice Bucket Challenge, tags Obama|date=August 17, 2014}}</ref> and [["Weird Al" Yankovic]]<ref name="weirdal">{{cite web|url=https://www.youtube.com/watch?v=1nYjEF6e_n8|website=Youtube.com|title=Ice Bucket Challenge|author="Weird Al" Yankovic}}</ref> also challenged President Obama after completing the Ice Bucket Challenge. Former President [[George W. Bush]] completed the challenge and nominated fellow former President [[Bill Clinton]].<ref>{{cite web|url=https://www.facebook.com/photo.php?v=770491572993237|website=Facebook.com|author=George W. Bush|title=George W. Bush's Ice Bucket Challenge video on Facebook}}</ref> The Prime Minister of the United Kingdom, [[David Cameron]], was challenged by both [[Alex Salmond]]<ref>{{cite web|url=http://www.bbc.co.uk/news/uk-scotland-28918393|website=bbc.co.uk|title=Salmond and Sturgeon complete ice bucket challenge|accessdate=August 24, 2014|date=August 24, 2014|publisher=BBC News}}</ref> and [[Russell Brand]],<ref>{{cite web|url=http://www.itv.com/news/2014-08-22/russell-brand-nominates-pm-to-do-ice-bucket-challenge|website=itv.co.uk|title=ITV News – Russell Brand nominates PM to do Ice Bucket Challenge|accessdate=August 24, 2014|date=August 22, 2014}}</ref> but also declined in favor of a donation.<ref>{{cite web | url=http://www.bbc.com/news/uk-scotland-28918393 | title=Salmond and Sturgeon complete ice bucket challenge |publisher=BBC News | date=24 August 2014 | accessdate=2 September 2014}}</ref>
The President of the United States, [[Barack Obama]], was challenged by [[Ethel Kennedy]] as well as by businessman and future successor to the Presidency [[Donald Trump]] but declined, opting to contribute to the campaign with a donation of $100.<ref name=cbslocal>{{cite web|url=http://washington.cbslocal.com/2014/08/13/obama-rejects-als-ice-bucket-challenge-will-donate-to-charity-instead|title=Obama Rejects ALS Ice Bucket Challenge, Will Donate to Charity Instead|work=[[CBS DC]]|date=August 13, 2014|access-date=August 13, 2014|archive-date=August 14, 2014|archive-url=https://web.archive.org/web/20140814021205/http://washington.cbslocal.com/2014/08/13/obama-rejects-als-ice-bucket-challenge-will-donate-to-charity-instead/|url-status=live}}</ref> [[Justin Bieber]]<ref name="justin bieber">{{cite web|url=https://www.youtube.com/watch?v=v0Zxf8AHMn0|website=Youtube.com|title=Justin Bieber Ice Bucket Challenge ALS – Justin Bieber Nominates Obama, Ellen & Chris D'Elia|access-date=August 17, 2014|archive-date=April 25, 2019|archive-url=https://web.archive.org/web/20190425123942/https://www.youtube.com/watch?v=v0Zxf8AHMn0|url-status=live}}</ref> [[LeBron James]],<ref>{{cite web|url=http://www.foxsports.com/nba/story/lebron-james-president-barack-obama-ice-bucket-challenge-als-081714|work=[[Fox Sports]]|title=King vs. president? LeBron takes Ice Bucket Challenge, tags Obama|date=August 17, 2014|access-date=August 17, 2014|archive-date=March 6, 2019|archive-url=https://web.archive.org/web/20190306235323/https://www.foxsports.com/nba/story/lebron-james-president-barack-obama-ice-bucket-challenge-als-081714|url-status=live}}</ref> and [["Weird Al" Yankovic]]<ref name="weirdal">{{cite web|url=https://www.youtube.com/watch?v=1nYjEF6e_n8|website=Youtube.com|title=Ice Bucket Challenge|author="Weird Al" Yankovic|date=August 16, 2014 |access-date=August 17, 2014|archive-date=March 4, 2019|archive-url=https://web.archive.org/web/20190304080343/https://www.youtube.com/watch?v=1nYjEF6e_n8|url-status=live}}</ref> also challenged President Obama after completing the Ice Bucket Challenge. [[Hirohiko Araki]], creator of the manga series ''[[JoJo's Bizarre Adventure]]'', created a YouTube channel and uploaded only one video, which was an Ice Bucket Challenge video.<ref>{{cite web|url=https://www.youtube.com/watch?v=HQACHFw7u3g|website=Youtube.com|author=Hirohiko Araki|title=漫画家 荒木飛呂彦 ALSの為のチャリティ|date=August 22, 2014 |access-date=July 2, 2019|archive-date=June 27, 2019|archive-url=https://web.archive.org/web/20190627085117/https://www.youtube.com/watch?v=HQACHFw7u3g|url-status=live}}</ref> Former President [[George W. Bush]] completed the challenge and nominated fellow former President [[Bill Clinton]].<ref>{{cite web|url=https://www.facebook.com/photo.php?v=770491572993237|website=Facebook.com|author=George W. Bush|title=George W. Bush's Ice Bucket Challenge video on Facebook|access-date=August 21, 2014|archive-date=February 13, 2015|archive-url=https://web.archive.org/web/20150213003225/https://www.facebook.com/photo.php?v=770491572993237|url-status=live}}</ref> The Prime Minister of the United Kingdom, [[David Cameron]], was challenged by both [[Alex Salmond]]<ref>{{cite web|url=https://www.bbc.co.uk/news/uk-scotland-28918393|website=bbc.co.uk|title=Salmond and Sturgeon complete ice bucket challenge|access-date=August 24, 2014|date=August 24, 2014|publisher=BBC News|archive-date=August 24, 2014|archive-url=https://web.archive.org/web/20140824173836/http://www.bbc.co.uk/news/uk-scotland-28918393|url-status=live}}</ref> and [[Russell Brand]],<ref>{{cite web|url=http://www.itv.com/news/2014-08-22/russell-brand-nominates-pm-to-do-ice-bucket-challenge|website=itv.co.uk|title=ITV News – Russell Brand nominates PM to do Ice Bucket Challenge|access-date=August 24, 2014|date=August 22, 2014|archive-date=August 24, 2014|archive-url=https://web.archive.org/web/20140824170927/http://www.itv.com/news/2014-08-22/russell-brand-nominates-pm-to-do-ice-bucket-challenge/|url-status=live}}</ref> but also declined in favor of a donation.<ref>{{cite news | url=https://www.bbc.com/news/uk-scotland-28918393 | title=Salmond and Sturgeon complete ice bucket challenge | work=BBC News | date=August 24, 2014 | access-date=September 2, 2014 | archive-date=August 31, 2014 | archive-url=https://web.archive.org/web/20140831231644/http://www.bbc.com/news/uk-scotland-28918393 | url-status=live }}</ref>

Peter Frates died on December 9, 2019, at his home in [[Beverly, Massachusetts]], at the age of 34.<ref>{{Cite web|url=https://www.bc.edu/bc-web/bcnews/campus-community/alumni/frates-family-statement.html|title=Statement from the Frates family on the death of Pete Frates|website=www.bc.edu|date=December 9, 2019|access-date=December 9, 2019|archive-date=December 9, 2019|archive-url=https://web.archive.org/web/20191209195716/https://www.bc.edu/bc-web/bcnews/campus-community/alumni/frates-family-statement.html|url-status=live}}</ref>


===The Challenge's success===
===The Challenge's success===
The Ice Bucket Challenge was a successful campaign.<ref name="van der Linden 2017 0041"/> Its combination of competitiveness, social media pressure, online narcissism, and low barriers to entry led to more than 2.4 million tagged videos circulating [[Facebook]].<ref name="van der Linden 2017 0041"/><ref>Adeyeri, Eb (August 27, 2014). [https://www.theguardian.com/media-network/media-network-blog/2014/aug/27/ice-bucket-challenge-lessons-marketing "Ice bucket challenge: what are the lessons for marketers?"]. ''[[The Guardian]]''.</ref> Even though 40–50% of the new donors were likely to make one-time gifts only,{{citation needed|date=December 2014}} the Challenge instigated large numbers of people, videos, and donations. The challenge also benefited from a unique balance of mass interest and individual identification.<ref>Stenovec, Timothy (August 19, 2014). [http://www.huffingtonpost.com/2014/08/19/ice-bucket-challenge_n_5692307.html "The Reasons The Ice Bucket Challenge Went Viral"]. ''[[The Huffington Post]]''.</ref> In using social media as its platform, it accessed many people worldwide; in having its participants individually identify potential candidates – calling them out by “tagging” them – it felt personal. Furthermore, the videos were often entertaining. The average participants kept their videos under a minute,{{Citation needed|date=December 2014}} requiring limited commitment from any viewers. Another concept the Challenge benefited from was its ripple effect, inspiring features for articles, such as ''[[The Guardian]]''{{'}}s "10 More of the Best Celebrity Takes on the Ice Bucket Challenge."<ref>Cresci, Elena (August 21, 2014). [https://www.theguardian.com/society/2014/aug/21/10-more-of-the-best-celebrity-takes-on-the-ice-bucket-challenge-als "10 more of the best celebrity takes on the ice bucket challenge"]. ''The Guardian''.</ref> Despite its marketing success, critics suggested that the ease of repeating the challenge's spiel do not increase awareness of what the disease actually does and who it is so harmful to.
The Ice Bucket Challenge raised over $220M worldwide.<ref>{{Cite web|url=http://web.alsa.org/site/DocServer/Vision_Winter_2015.pdf?docID=122341&_ga=2.43202924.855738741.1567482896-1424647728.1558037434|title=Visions, Winter 2015|last=NewHouse|first=Barbara|date=2015|access-date=September 3, 2019|archive-date=January 26, 2021|archive-url=https://web.archive.org/web/20210126114250/http://web.alsa.org/site/DocServer/Vision_Winter_2015.pdf?docID=122341&_ga=2.43202924.855738741.1567482896-1424647728.1558037434|url-status=live}}</ref> Its combination of competitiveness, social media pressure, online narcissism, and low barriers to entry led to more than 2.4 million tagged videos circulating [[Facebook]].<ref>Adeyeri, Eb (August 27, 2014). [https://www.theguardian.com/media-network/media-network-blog/2014/aug/27/ice-bucket-challenge-lessons-marketing "Ice bucket challenge: what are the lessons for marketers?"] {{Webarchive|url=https://web.archive.org/web/20170202082950/https://www.theguardian.com/media-network/media-network-blog/2014/aug/27/ice-bucket-challenge-lessons-marketing |date=February 2, 2017 }}. ''[[The Guardian]]''.</ref> Even though 40–50% of the new donors were likely to make one-time gifts only,<ref>{{Cite news|url=https://clairification.com/2014/08/20/create-ice-bucket-type-challenge-nonprofit-formula-success/|title=How to Create an Ice Bucket-type Challenge for Your Nonprofit: A Formula for Success – Clairification|date=August 20, 2014|work=Clairification|access-date=August 27, 2018|language=en-US|archive-date=August 28, 2018|archive-url=https://web.archive.org/web/20180828041314/https://clairification.com/2014/08/20/create-ice-bucket-type-challenge-nonprofit-formula-success/|url-status=live}}</ref> the Challenge instigated large numbers of people, videos, and donations. The challenge also benefited from a unique balance of mass interest and individual identification.<ref>Stenovec, Timothy (August 19, 2014). [https://www.huffingtonpost.com/2014/08/19/ice-bucket-challenge_n_5692307.html "The Reasons The Ice Bucket Challenge Went Viral"] {{Webarchive|url=https://web.archive.org/web/20170925192454/http://www.huffingtonpost.com/2014/08/19/ice-bucket-challenge_n_5692307.html |date=September 25, 2017 }}. ''[[The Huffington Post]]''.</ref> In using social media as its platform, it accessed many people worldwide; in having its participants individually identify potential candidates – calling them out by "tagging" them – it felt personal. Furthermore, the videos were often entertaining. The average participants kept their videos under a minute,{{Citation needed|date=December 2014}} requiring limited commitment from any viewers. Another concept the Challenge benefited from was its ripple effect, inspiring features for articles, such as ''[[The Guardian]]''{{'}}s "10 More of the Best Celebrity Takes on the Ice Bucket Challenge."<ref>Cresci, Elena (August 21, 2014). [https://www.theguardian.com/society/2014/aug/21/10-more-of-the-best-celebrity-takes-on-the-ice-bucket-challenge-als "10 more of the best celebrity takes on the ice bucket challenge"] {{Webarchive|url=https://web.archive.org/web/20170202082928/https://www.theguardian.com/society/2014/aug/21/10-more-of-the-best-celebrity-takes-on-the-ice-bucket-challenge-als |date=February 2, 2017 }}. ''The Guardian''.</ref> Despite its marketing success, critics suggested that the ease of repeating the challenge's spiel do not increase awareness of what the disease actually does and who it is so harmful to.


The success of the challenge prompted the [[Muscular Dystrophy Association]], which also raises funds to combat ALS, to discontinue its long-running annual telethon, the ''[[MDA Show of Strength]]'', after the 2014 edition, stating that the Ice Bucket Challenge prompted the MDA to reevaluate how it can connect with the public.<ref>[http://www.mda.org/media/press-releases/mda-telethon-ends-historic-run-urgent-fight-families-continues "MDA Telethon Ends Historic Run, Urgent Fight for Families Continues,"] {{webarchive|url=https://web.archive.org/web/20150503211311/http://www.mda.org/media/press-releases/mda-telethon-ends-historic-run-urgent-fight-families-continues |date=2015-05-03 }} press release from Muscular Dystrophy Association (5/1/2015)</ref>
The success of the challenge prompted the [[Muscular Dystrophy Association]], which also raises funds to combat ALS, to discontinue its long-running annual telethon, the ''[[MDA Show of Strength]]'', after the 2014 edition, stating that the Ice Bucket Challenge prompted the MDA to reevaluate how it can connect with the public.<ref>[http://www.mda.org/media/press-releases/mda-telethon-ends-historic-run-urgent-fight-families-continues "MDA Telethon Ends Historic Run, Urgent Fight for Families Continues,"] {{webarchive|url=https://web.archive.org/web/20150503211311/http://www.mda.org/media/press-releases/mda-telethon-ends-historic-run-urgent-fight-families-continues |date=May 3, 2015 }} press release from Muscular Dystrophy Association (5/1/2015)</ref>


In 2017, Frates published a book about the Ice Bucket Challenge detailing his own experience with ALS as well as his involvement in the social movement. Half of the proceeds will go to the Frates family.<ref>{{Cite web|url=https://www.necn.com/news/local/massachusetts/new-book-on-pete-frates-and-the-ice-bucket-challenge/20109/|title=New Book Published Pete Frates and The Ice Bucket Challenge|date=September 5, 2017 |access-date=November 24, 2020|archive-date=January 26, 2021|archive-url=https://web.archive.org/web/20210126150438/https://www.necn.com/news/local/massachusetts/new-book-on-pete-frates-and-the-ice-bucket-challenge/20109/|url-status=live}}</ref>
===Revivals===


===Revivals===
====2015====
====2015====
On August 1, 2015, a group of ALS organizations in the United States, including the ALS Association, relaunched the Ice Bucket Challenge for 2015. The group said they intended to rerun the campaign "this August, and every August, until there's a cure (for ALS)."<ref name=everyaug /> "We have to finish what started last summer: every August until there's a cure," said Barb Newhouse, President and CEO of the ALS Association.<ref name=mlb>{{cite web|url=http://www.prnewswire.com/news-releases/the-als-ice-bucket-challenge-is-back-this-august-300121752.html|title=The ALS Ice Bucket Challenge Is Back This August|author=The ALS Association|date=30 July 2015|work=prnewswire.com|accessdate=6 October 2015}}</ref>
On August 1, 2015, a group of ALS organizations in the United States, including the ALS Association, relaunched the Ice Bucket Challenge for 2015. The group said they intended to rerun the campaign "this August, and every August, until there's a cure (for ALS)."<ref name=everyaug /> "We have to finish what started last summer: every August until there's a cure," said Barb Newhouse, President and CEO of the ALS Association.<ref name=mlb>{{cite web|url=http://www.prnewswire.com/news-releases/the-als-ice-bucket-challenge-is-back-this-august-300121752.html|title=The ALS Ice Bucket Challenge Is Back This August|author=The ALS Association|date=July 30, 2015|work=prnewswire.com|access-date=October 6, 2015|archive-date=October 5, 2015|archive-url=https://web.archive.org/web/20151005182406/http://www.prnewswire.com/news-releases/the-als-ice-bucket-challenge-is-back-this-august-300121752.html|url-status=live}}</ref>


The 2015 campaign received the support of [[Major League Baseball]], with each club due to organise its own branch of the Challenge and then nominate another franchise, along with two other local organizations or personalities, to participate in the Challenge. "We are so thrilled and grateful to have every Major League Baseball team supporting us this year" commented Frates.<ref name=mlb />
The 2015 campaign received the support of [[Major League Baseball]], with each club due to organise its own branch of the Challenge and then nominate another franchise, along with two other local organizations or personalities, to participate in the Challenge. "We are so thrilled and grateful to have every Major League Baseball team supporting us this year," commented Frates.<ref name=mlb />


Celebrity participants in the 2015 challenge included [[Massachusetts]] governor [[Charlie Baker]] who took the challenge while wearing a "Free Brady" T-shirt (calling for the lifting of the suspension given to [[Tom Brady]] of the [[New England Patriots]] over [[Deflategate]]),<ref name=bleacher>{{cite web|url=http://bleacherreport.com/articles/2544786-massachusetts-gov-wears-free-brady-shirt-while-doing-als-ice-bucket-challenge|title=Massachusetts Gov. Wears 'Free Brady' Shirt While Doing ALS Ice Bucket Challenge|author=Katie Richcreek|work=Bleacher Report|accessdate=6 October 2015}}</ref> Bieber once again,<ref name=bieber2015>{{cite web|url=http://www.justinbieberzone.com/2015/08/justin-bieber-ice-bucket-challenge-round-2-2015-video|title=Justin Bieber ALS Ice Bucket Challenge Round #2 – 2015 [VIDEO]|work=justinbieberzone.com|accessdate=6 October 2015}}</ref> actor [[Hugh Jackman]] (belatedly in early September 2015)<ref>{{cite web|url=http://www.dailymail.co.uk/tvshowbiz/article-3224746/Hugh-Jackman-gets-soaked-good-cause-kicks-2015-ASL-Ice-Bucket-Challenge.html|title=Hugh Jackman kicks off the 2015 ALS Ice Bucket Challenge in new video – Daily Mail Online|work=Mail Online|accessdate=6 October 2015}}</ref> and actress [[Renee Zellweger]] who, in response to criticisms of the challenge for wasting water in drought conditions, used water from a drinking trough in a horse stables while standing in the trough to ensure every last drop was recycled back into its original source.<ref name=renee2015>{{cite web|url=http://www.people.com/article/renee-zellweger-als-ice-bucket-challenge-video|title=Renee Zellweger Films ALS Ice Bucket Challenge Video : People.com|work=PEOPLE.com|accessdate=6 October 2015}}</ref> President [[Barack Obama]] also received another nomination, this time by former [[New Orleans Saints]] player [[Steve Gleason]] (himself diagnosed with ALS).<ref name=gleasonfox>{{cite web|url=http://www.foxsports.com/nfl/story/president-barack-obama-steve-gleason-2015-als-ice-bucket-challenge-080815|title=Steve Gleason has challenged President Barack Obama to the Ice Bucket Challenge|author=Fox Sports|work=FOX Sports|accessdate=6 October 2015}}</ref> Republican presidential candidate [[Donald Trump]], despite having done the challenge in 2014, emphatically turned down his 2015 nomination from [[Boston]] mayor [[Marty Walsh (politician)|Marty Walsh]], labelling Walsh "a clown" and suggesting that Boston "get a new mayor."<ref name=Trump>{{cite web|url=http://www.boston.com/news/2015/08/14/donald-trump-response-marty-walsh-ice-bucket-challenge-clown/tHd41qtiClWGXHHcrqg4AJ/story.html|title=Donald Trump’s response to Marty Walsh’s Ice Bucket challenge: ‘He’s a clown’|work=Boston.com|accessdate=6 October 2015}}</ref>
Celebrity participants in the 2015 challenge included [[Massachusetts]] governor [[Charlie Baker]] who took the challenge while wearing a "Free Brady" T-shirt (calling for the lifting of the suspension given to [[Tom Brady]] of the [[New England Patriots]] over [[Deflategate]]),<ref name=bleacher>{{cite web|url=http://bleacherreport.com/articles/2544786-massachusetts-gov-wears-free-brady-shirt-while-doing-als-ice-bucket-challenge|title=Massachusetts Gov. Wears 'Free Brady' Shirt While Doing ALS Ice Bucket Challenge|author=Katie Richcreek|work=Bleacher Report|access-date=October 6, 2015|archive-date=October 6, 2015|archive-url=https://web.archive.org/web/20151006183316/http://bleacherreport.com/articles/2544786-massachusetts-gov-wears-free-brady-shirt-while-doing-als-ice-bucket-challenge|url-status=live}}</ref> Bieber once again,<ref name=bieber2015>{{cite web|url=http://www.justinbieberzone.com/2015/08/justin-bieber-ice-bucket-challenge-round-2-2015-video|title=Justin Bieber ALS Ice Bucket Challenge Round #2 – 2015 [VIDEO]|work=justinbieberzone.com|access-date=October 6, 2015|archive-url=https://web.archive.org/web/20151007121240/http://www.justinbieberzone.com/2015/08/justin-bieber-ice-bucket-challenge-round-2-2015-video/|archive-date=October 7, 2015|url-status=dead}}</ref> actor [[Hugh Jackman]] (belatedly in early September 2015){{citation needed|date=May 2020}} and actress [[Renee Zellweger]] who, in response to criticisms of the challenge for wasting water in drought conditions, used water from a drinking trough in a horse stables while standing in the trough to ensure every last drop was recycled back into its original source.<ref name=renee2015>{{cite web|url=http://www.people.com/article/renee-zellweger-als-ice-bucket-challenge-video|title=Renee Zellweger Films ALS Ice Bucket Challenge Video : People.com|work=PEOPLE.com|access-date=October 6, 2015|archive-date=October 6, 2015|archive-url=https://web.archive.org/web/20151006194653/http://www.people.com/article/renee-zellweger-als-ice-bucket-challenge-video|url-status=live}}</ref> President [[Barack Obama]] also received another nomination, this time by former [[New Orleans Saints]] player [[Steve Gleason]] (himself diagnosed with ALS).<ref name=gleasonfox>{{cite web|url=http://www.foxsports.com/nfl/story/president-barack-obama-steve-gleason-2015-als-ice-bucket-challenge-080815|title=Steve Gleason has challenged President Barack Obama to the Ice Bucket Challenge|author=Fox Sports|work=FOX Sports|access-date=October 6, 2015|archive-date=October 13, 2015|archive-url=https://web.archive.org/web/20151013093813/http://www.foxsports.com/nfl/story/president-barack-obama-steve-gleason-2015-als-ice-bucket-challenge-080815|url-status=live}}</ref> Republican presidential candidate [[Donald Trump]], despite having done the challenge in 2014, turned down his 2015 nomination from [[Boston]] mayor [[Marty Walsh]], labelling Walsh "a clown" and suggesting that Boston "get a new mayor."<ref name=Trump>{{cite web|url=https://www.boston.com/news/2015/08/14/donald-trump-response-marty-walsh-ice-bucket-challenge-clown/tHd41qtiClWGXHHcrqg4AJ/story.html|title=Donald Trump's response to Marty Walsh's Ice Bucket challenge: 'He's a clown'|work=Boston.com|access-date=October 6, 2015|archive-date=October 7, 2015|archive-url=https://web.archive.org/web/20151007040633/http://www.boston.com/news/2015/08/14/donald-trump-response-marty-walsh-ice-bucket-challenge-clown/tHd41qtiClWGXHHcrqg4AJ/story.html|url-status=live}}</ref>


In the UK, the [[Motor Neurone Disease Association|MND Association]] declined to revive the challenge. "We felt we raised a significant amount of money and awareness last summer. While people might be keen to do it again, we wouldn't say please do it again," said Chris James, the Association's director of external affairs.<ref name=bbchealth33640896>{{cite web|url=http://www.bbc.co.uk/news/health-33640896|title=Ice bucket challenge: What's happened since?|work=BBC News|accessdate=6 October 2015}}</ref> Instead, the Association ran a "Last Summer" campaign commemorating the efforts of the public with the challenge, including the testimonies of ALS sufferers.<ref name=michaelsmith /> Despite the reluctance of the MND Association, the cast of [[soap opera]] ''[[Hollyoaks]]'' nonetheless performed the challenge, nominating the cast of another soap, ''[[Casualty (TV series)|Casualty]]''.<ref>{{cite web|url=http://metro.co.uk/2015/08/14/the-cast-of-hollyoaks-do-the-mnd-ice-bucket-challenge-and-nominate-casualty-next-5342910/|title=As Hollyoaks tackle MND plot the cast take on the ice bucket challenge – Metro News|work=Metro|accessdate=6 October 2015}}</ref> [[Eddie Redmayne]], having been nominated by Zellweger, also accepted the challenge for a second year, filming his video in London and nominating [[Charlie Cox]],<ref name=redmayne>[http://www.belfasttelegraph.co.uk/video-news/video-eddie-redmaynes-2015-ice-bucket-challenge-31463927.html ]{{dead link|date=March 2016}}</ref> who did his 2015 challenge in New York.<ref name="charliecox2015">{{cite web|url=http://www.cosmicbooknews.com/content/watch-charlie-coxs-ice-bucket-challenge-nominates-punisher-coulson|title=Watch: Charlie Cox's Ice Bucket Challenge; Nominates Punisher & Coulson|work=Cosmic Book News|accessdate=6 October 2015}}</ref> An attempt at the world record for the largest number of people simultaneously performing the challenge took place 6 September 2015 in [[Tewkesbury]] as part of a fundraiser for child bereavement charity Winton's Wish.<ref name=tewkes1>{{cite web|url=http://www.gloucestershireecho.co.uk/People-needed-ice-bucket-challenge-world-record/story-27666013-detail/story.html|title=People needed for ice bucket challenge world record attempt in Tewkesbury|work=Gloucestershire Echo|accessdate=6 October 2015}}</ref> In the event, the world record of 428 remained untouched but a new UK record of 248 people was set.<ref name=tewkes2>{{cite web|url=http://www.gloucestershireecho.co.uk/20k-raised-Tewkesbury-soap-stars-bikes-Ice-Bucket/story-27750975-detail/story.html|title=£20k raised in Tewkesbury as soap stars take to bikes – and Ice Bucket Challenge record broken|work=Gloucestershire Echo|accessdate=6 October 2015}}</ref> TV presenter [[Eamonn Holmes]] performed the challenge in early October on [[This Morning (TV programme)|This Morning]]<ref>{{cite web|last=Pietras |first=Emma |url=http://www.mirror.co.uk/3am/celebrity-news/eamonn-holmes-completes-ice-bucket-6560050 |title=Eamonn Holmes completes Ice Bucket Challenge promise with Sir Ian McKellen's help - Mirror Online |website=Mirror.co.uk |date=2015-10-02 |accessdate=2016-03-11}}</ref> after announcing he would do so while hosting the [[Pride of Britain Awards]] a few days earlier.<ref>{{cite web|last=Pietras |first=Emma |url=http://www.mirror.co.uk/3am/celebrity-news/eamonn-holmes-vows-ice-bucket-6536092 |title=Eamonn Holmes vows to do Ice Bucket Challenge after being inspired by Pride of Britain winner - Mirror Online |website=Mirror.co.uk |date= |accessdate=2016-03-11}}</ref>
In the UK, the [[Motor Neurone Disease Association|MND Association]] declined to revive the challenge. "We felt we raised a significant amount of money and awareness last summer. While people might be keen to do it again, we wouldn't say please do it again," said Chris James, the Association's director of external affairs.<ref name=bbchealth33640896>{{cite news|url=https://www.bbc.co.uk/news/health-33640896|title=Ice bucket challenge: What's happened since?|work=BBC News|date=August 2, 2015|access-date=October 6, 2015|archive-date=October 8, 2015|archive-url=https://web.archive.org/web/20151008175036/http://www.bbc.co.uk/news/health-33640896|url-status=live}}</ref> Instead, the Association ran a "Last Summer" campaign commemorating the efforts of the public with the challenge, including the testimonies of those with ALS.<ref name=michaelsmith /> Despite the reluctance of the MND Association, the cast of [[soap opera]] ''[[Hollyoaks]]'' nonetheless performed the challenge, nominating the cast of another soap, ''[[Casualty (TV series)|Casualty]]''.<ref>{{cite web|url=http://metro.co.uk/2015/08/14/the-cast-of-hollyoaks-do-the-mnd-ice-bucket-challenge-and-nominate-casualty-next-5342910/|title=As Hollyoaks tackle MND plot the cast take on the ice bucket challenge – Metro News|work=Metro|date=August 14, 2015|access-date=October 6, 2015|archive-date=October 6, 2015|archive-url=https://web.archive.org/web/20151006191447/http://metro.co.uk/2015/08/14/the-cast-of-hollyoaks-do-the-mnd-ice-bucket-challenge-and-nominate-casualty-next-5342910/|url-status=live}}</ref> [[Eddie Redmayne]], having been nominated by Zellweger, also accepted the challenge for a second year, filming his video in London and nominating [[Charlie Cox]],<ref name="redmayne">http://www.belfasttelegraph.co.uk/video-news/video-eddie-redmaynes-2015-ice-bucket-challenge-31463927.html {{dead link|date=March 2016}}</ref> who did his 2015 challenge in New York.<ref name="charliecox2015">{{cite web|url=http://www.cosmicbooknews.com/content/watch-charlie-coxs-ice-bucket-challenge-nominates-punisher-coulson|title=Watch: Charlie Cox's Ice Bucket Challenge; Nominates Punisher & Coulson|work=Cosmic Book News|date=September 14, 2015 |access-date=October 6, 2015|archive-date=October 7, 2015|archive-url=https://web.archive.org/web/20151007132342/http://www.cosmicbooknews.com/content/watch-charlie-coxs-ice-bucket-challenge-nominates-punisher-coulson|url-status=live}}</ref> An attempt at the world record for the largest number of people simultaneously performing the challenge took place September 6, 2015, in [[Tewkesbury]] as part of a fundraiser for child bereavement charity Winton's Wish.<ref name=tewkes1>{{cite web|url=http://www.gloucestershireecho.co.uk/People-needed-ice-bucket-challenge-world-record/story-27666013-detail/story.html|title=People needed for ice bucket challenge world record attempt in Tewkesbury|work=Gloucestershire Echo|access-date=October 6, 2015|archive-url=https://web.archive.org/web/20150924023049/http://www.gloucestershireecho.co.uk/People-needed-ice-bucket-challenge-world-record/story-27666013-detail/story.html|archive-date=September 24, 2015|url-status=dead}}</ref> In the event, the world record of 428 remained untouched but a new UK record of 248 people was set.<ref name=tewkes2>{{cite web|url=http://www.gloucestershireecho.co.uk/20k-raised-Tewkesbury-soap-stars-bikes-Ice-Bucket/story-27750975-detail/story.html|title=£20k raised in Tewkesbury as soap stars take to bikes – and Ice Bucket Challenge record broken|work=Gloucestershire Echo|access-date=October 6, 2015|archive-url=https://web.archive.org/web/20151006194403/http://www.gloucestershireecho.co.uk/20k-raised-Tewkesbury-soap-stars-bikes-Ice-Bucket/story-27750975-detail/story.html|archive-date=October 6, 2015|url-status=dead}}</ref> TV presenter [[Eamonn Holmes]] performed the challenge in early October on [[This Morning (TV programme)|This Morning]]<ref>{{cite web |last=Pietras |first=Emma |url=https://www.mirror.co.uk/3am/celebrity-news/eamonn-holmes-completes-ice-bucket-6560050 |title=Eamonn Holmes completes Ice Bucket Challenge promise with Sir Ian McKellen's help Mirror Online |website=Mirror.co.uk |date=October 2, 2015 |access-date=March 11, 2016 |archive-date=March 15, 2016 |archive-url=https://web.archive.org/web/20160315065053/http://www.mirror.co.uk/3am/celebrity-news/eamonn-holmes-completes-ice-bucket-6560050 |url-status=live }}</ref> after announcing he would do so while hosting the [[Pride of Britain Awards]] a few days earlier.<ref>{{cite web |last=Pietras |first=Emma |url=https://www.mirror.co.uk/3am/celebrity-news/eamonn-holmes-vows-ice-bucket-6536092 |title=Eamonn Holmes vows to do Ice Bucket Challenge after being inspired by Pride of Britain winner Mirror Online |website=Mirror.co.uk |date=September 28, 2015 |access-date=March 11, 2016 |archive-date=March 3, 2016 |archive-url=https://web.archive.org/web/20160303180406/http://www.mirror.co.uk/3am/celebrity-news/eamonn-holmes-vows-ice-bucket-6536092 |url-status=live }}</ref>


By early October, it was reported that the 2015 challenge had raised $500,000 as compared with the $115 million raised by the 2014 challenge.<ref name= totalraissed1>{{cite web|url=http://host.madison.com/wsj/news/local/ask/catching-up/catching-up-als-challenge-this-year-was-only-drop-in/article_5119a6d2-edf8-5bac-aa46-e16f0c0a3b64.html |title=Catching Up: ALS challenge this year was only 'drop in the bucket' &#124; Just Ask Us |website=Host.madison.com |date=2015-09-28 |accessdate=2016-03-11}}</ref> The final figure was reported by the ALS Association in mid-October as being $1,000,000, with a survey by health analysts [[Treato (Company)|Treato]] showing that only 14% of donors from 2014 donated again in 2015.<ref>{{cite web|last=Edwards |first=Joseph |url=http://www.wrex.com/story/30279384/2015/10/16/donations-drop-for-2015-als-ice-bucket-challenge |title=Donations drop for 2015 ALS Ice Bucket Challenge - WREX.com – Rockford’s News Leader |website=Wrex.com |date=2015-10-16 |accessdate=2016-03-11}}</ref><ref>{{cite web|url=https://treato.com/articles/Analyzing_the_Effect_of_the_ALS_Ice_Bucket_Challenge_on_Health_Consumers_Conversations |title=Analyzing the Effect of the ALS Ice Bucket Challenge on Health Consumers’ Conversations |website=Treato.com |date=2015-07-16 |accessdate=2016-03-11}}</ref>
By early October, it was reported that the 2015 challenge had raised $500,000 as compared with the $115 million raised by the 2014 challenge.<ref name= totalraissed1>{{cite web |url=http://host.madison.com/wsj/news/local/ask/catching-up/catching-up-als-challenge-this-year-was-only-drop-in/article_5119a6d2-edf8-5bac-aa46-e16f0c0a3b64.html |title=Catching Up: ALS challenge this year was only 'drop in the bucket' &#124; Just Ask Us |website=Host.madison.com |date=September 28, 2015 |access-date=March 11, 2016 |archive-date=May 17, 2016 |archive-url=https://web.archive.org/web/20160517092552/http://host.madison.com/wsj/news/local/ask/catching-up/catching-up-als-challenge-this-year-was-only-drop-in/article_5119a6d2-edf8-5bac-aa46-e16f0c0a3b64.html |url-status=live }}</ref> The final figure was reported by the ALS Association in mid-October as being $1,000,000, with a survey by health analysts [[Treato (Company)|Treato]] showing that only 14% of donors from 2014 donated again in 2015.<ref>{{cite web |last=Edwards |first=Joseph |url=http://www.wrex.com/story/30279384/2015/10/16/donations-drop-for-2015-als-ice-bucket-challenge |title=Donations drop for 2015 ALS Ice Bucket Challenge WREX.com – Rockford's News Leader |website=Wrex.com |date=October 16, 2015 |access-date=March 11, 2016 |archive-date=March 12, 2016 |archive-url=https://web.archive.org/web/20160312073517/http://www.wrex.com/story/30279384/2015/10/16/donations-drop-for-2015-als-ice-bucket-challenge |url-status=live }}</ref><ref>{{cite web |url=https://treato.com/articles/Analyzing_the_Effect_of_the_ALS_Ice_Bucket_Challenge_on_Health_Consumers_Conversations |title=Analyzing the Effect of the ALS Ice Bucket Challenge on Health Consumers' Conversations |website=Treato.com |date=July 16, 2015 |access-date=March 11, 2016 |archive-url=https://web.archive.org/web/20160313033613/https://treato.com/articles/Analyzing_the_Effect_of_the_ALS_Ice_Bucket_Challenge_on_Health_Consumers_Conversations/ |archive-date=March 13, 2016 |url-status=dead }}</ref>


====2016====
====2016–2019====
[[Deputy Prime Minister of Australia|Australian Deputy Prime Minister]] [[Barnaby Joyce]] performed the challenge in 2016, nominating his colleague [[Michael McCormack (Australian politician)|Michael McCormack]], the [[Minister for Small Business (Australia)|Minister for Small Business]] and in charge of the controversial [[Census in Australia#2016|2016 Census]].<ref name="adammarshall">http://www.armidaleexpress.com.au/story/4090137/barnabys-icy-blast/</ref><ref name="abc2016">http://www.abc.net.au/news/2016-08-11/census-minister-nominated-for-ice-bucket-challenge-by-joyce/7720822</ref><ref>http://www.abc.net.au/news/2016-08-11/barnaby-joyce-completes-ice-bucket-challenge/7720828</ref> Fellow Australian MP [[Adam Marshall]] also performed the challenge.<ref name="adammarshall" /> A new variant on the challenge this year, the "What's In Your Bucket?" challenge, featured the replacement of the ice cubes with other substances, including tomato ketchup, spaghetti, pickles, beer, baby powder, coffee, and sand.<ref name="torontosun16">http://www.torontosun.com/2016/07/28/whats-in-your-bucket</ref><ref>http://www.businesswire.com/news/financialpost/20160802006430/en/Klick-Dumps-Buckets-Beer-Ketchup-Pickles-Fun</ref><ref>http://www.marketingmag.ca/advertising/klick-puts-a-different-spin-on-the-als-ice-bucket-challenge-180340</ref> A further attempt on the world record for the largest mass Ice Bucket Challenge in Buffalo, New York drew 650 participants, 71 short of the existing record of 721.<ref name="buffalo2016">http://www.buffalorising.com/2016/08/an-inspired-attempt-to-break-the-als-ice-bucket-challenge-record/</ref>
[[Deputy Prime Minister of Australia|Australian Deputy Prime Minister]] [[Barnaby Joyce]] performed the challenge in 2016, nominating his colleague [[Michael McCormack (Australian politician)|Michael McCormack]], the [[Minister for Small Business (Australia)|Minister for Small Business]].<ref name="adammarshall">{{cite web|url=http://www.armidaleexpress.com.au/story/4090137/barnabys-icy-blast/|title=Barnaby's&nbsp;icy blast|first=Matt|last=Bedford|date=August 11, 2016|access-date=January 4, 2018|archive-date=January 5, 2018|archive-url=https://web.archive.org/web/20180105180330/http://www.armidaleexpress.com.au/story/4090137/barnabys-icy-blast/|url-status=live}}</ref><ref name="abc2016">{{cite web|url=http://www.abc.net.au/news/2016-08-11/census-minister-nominated-for-ice-bucket-challenge-by-joyce/7720822|title=Deputy PM nominates census minister for ice bucketing|website=[[Australian Broadcasting Corporation]]|date=August 11, 2016|access-date=January 4, 2018|archive-date=March 25, 2018|archive-url=https://web.archive.org/web/20180325175626/http://www.abc.net.au/news/2016-08-11/census-minister-nominated-for-ice-bucket-challenge-by-joyce/7720822|url-status=live}}</ref><ref>{{cite web|url=http://www.abc.net.au/news/2016-08-11/barnaby-joyce-completes-ice-bucket-challenge/7720828|title=Barnaby Joyce completes the ice bucket challenge|website=[[Australian Broadcasting Corporation]]|date=August 11, 2016|access-date=January 4, 2018|archive-date=November 30, 2016|archive-url=https://web.archive.org/web/20161130130800/http://www.abc.net.au/news/2016-08-11/barnaby-joyce-completes-ice-bucket-challenge/7720828|url-status=live}}</ref> Fellow Australian MP [[Adam Marshall]] also performed the challenge.<ref name="adammarshall" /> A new variant on the challenge this year, the "What's In Your Bucket?" challenge, featured the replacement of the ice cubes with other substances, including tomato ketchup, spaghetti, pickles, beer, baby powder, coffee, and sand.<ref name="torontosun16">{{cite web|url=http://www.torontosun.com/2016/07/28/whats-in-your-bucket|title=What's in your bucket?|date=July 28, 2016|access-date=January 4, 2018|archive-date=September 13, 2017|archive-url=https://web.archive.org/web/20170913061753/http://www.torontosun.com/2016/07/28/whats-in-your-bucket|url-status=live}}</ref><ref>{{cite web|url=http://www.businesswire.com/news/financialpost/20160802006430/en/Klick-Dumps-Buckets-Beer-Ketchup-Pickles-Fun|title=Klick Dumps Buckets of Beer, Ketchup, and Pickles in Fun, New Twist to ALS Ice Bucket Challenge – Business Wire|website=businesswire.com|date=August 2, 2016|access-date=January 4, 2018|archive-date=January 5, 2018|archive-url=https://web.archive.org/web/20180105233549/https://www.businesswire.com/news/financialpost/20160802006430/en/Klick-Dumps-Buckets-Beer-Ketchup-Pickles-Fun|url-status=live}}</ref><ref>{{cite web|url=http://www.marketingmag.ca/advertising/klick-puts-a-different-spin-on-the-als-ice-bucket-challenge-180340|title=Klick puts a different spin on the ALS Ice Bucket Challenge|website=marketingmag.ca|access-date=January 4, 2018|archive-date=January 5, 2018|archive-url=https://web.archive.org/web/20180105233541/http://marketingmag.ca/advertising/klick-puts-a-different-spin-on-the-als-ice-bucket-challenge-180340/|url-status=live}}</ref> A further attempt on the world record for the largest mass Ice Bucket Challenge in Buffalo, New York drew 650 participants, 71 short of the existing record of 721.<ref name="buffalo2016">{{cite web|url=http://www.buffalorising.com/2016/08/an-inspired-attempt-to-break-the-als-ice-bucket-challenge-record/|title=An Inspired Attempt to Break the ALS Ice Bucket Challenge Record|date=August 1, 2016|access-date=January 4, 2018|archive-date=January 5, 2018|archive-url=https://web.archive.org/web/20180105070222/http://www.buffalorising.com/2016/08/an-inspired-attempt-to-break-the-als-ice-bucket-challenge-record/|url-status=live}}</ref>

[[Charlie Baker]], governor of Massachusetts, formalized the annual challenge by signing a bill declaring the first week of August each year to be Ice Bucket Challenge Week.<ref name="boston">{{cite web|url=https://www.boston.com/news/politics/2017/08/01/charlie-baker-signs-bill-to-establish-ice-bucket-challenge-week|title=Charlie Baker signs bill to establish 'Ice Bucket Challenge Week'|date=August 1, 2017|access-date=January 4, 2018|archive-date=August 1, 2017|archive-url=https://web.archive.org/web/20170801212141/https://www.boston.com/news/politics/2017/08/01/charlie-baker-signs-bill-to-establish-ice-bucket-challenge-week|url-status=live}}</ref> MND South Australia held an Ice Bucket Challenge campaign in February (during the Southern hemispheric summer)<ref>{{cite web|url=https://ibc2017.everydayhero.com/au/we-ll-freeze-for-mnd|title=Help We'll freeze for MND make a difference|website=ibc2017.everydayhero.com|access-date=January 4, 2018|archive-date=September 14, 2017|archive-url=https://web.archive.org/web/20170914172519/https://ibc2017.everydayhero.com/au/we-ll-freeze-for-mnd|url-status=live}}</ref><ref>{{cite web|url=https://everydayhero.com.au/events/event_has_finished/22013|title=2017 Ice Bucket Challenge|website=everydayhero.com.au|access-date=January 4, 2018|archive-date=September 14, 2017|archive-url=https://web.archive.org/web/20170914174900/https://everydayhero.com.au/events/event_has_finished/22013|url-status=live}}</ref> Pete Frates' family joined with the [[Beverly, Massachusetts|Beverly]] Police Department to hold an Ice Bucket Challenge event on August 27 in which family members and officers took part.<ref name="police">{{cite web|url=http://www.fox25boston.com/news/police-plan-ice-bucket-challenge-with-frates-family/598483220|title=Police plan Ice Bucket Challenge with Frates family|last=EndPlay|date=August 26, 2017|access-date=January 4, 2018|archive-date=September 14, 2017|archive-url=https://web.archive.org/web/20170914172455/http://www.fox25boston.com/news/police-plan-ice-bucket-challenge-with-frates-family/598483220|url-status=live}}</ref> In 2016, the Motor Neurone Disease New Zealand Association Inc (later to become the [[Motor Neurone Disease New Zealand Charitable Trust]]) promoted the ice-bucket challenge which raised NZ$35,000.<ref>{{Cite web |last=Catherall |first=Sarah |date=28 July 2016 |title=Ice bucket challenge credited with a medical breakthrough |url=https://www.stuff.co.nz/life-style/well-good/inspire-me/82577273/ice-bucket-challenge-credited-with-a-medical-breakthrough |access-date=4 June 2023 |website=stuff.co.nz}}</ref>

In June 2018 in [[Seoul]], [[South Korea]] the Challenge raised funds to build Korea's first dedicated hospital for ALS patients.<ref name=Skorea>{{Cite web|url=https://www.soompi.com/2018/06/03/watch-apinks-jung-eun-ji-iu-participate-2018-ice-bucket-challenge/|title=Watch: Apink's Jung Eun Ji And IU Participate In 2018 Ice Bucket Challenge {{!}} Soompi|website=soompi.com|date=June 3, 2018 |language=en-US|access-date=June 6, 2018|archive-date=June 12, 2018|archive-url=https://web.archive.org/web/20180612135929/https://www.soompi.com/2018/06/03/watch-apinks-jung-eun-ji-iu-participate-2018-ice-bucket-challenge/|url-status=live}}</ref> The [[Empire City Casino]] in [[Yonkers]] announced it would hold a Challenge event for the fifth year running.<ref>{{Cite web|url=https://bronx.news12.com/yonkers-prepares-for-5th-als-ice-bucket-challenge-38623179|title=Yonkers prepares for 5th ALS Ice Bucket Challenge|website=News 12 – The Bronx|access-date=November 24, 2020|archive-date=November 24, 2020|archive-url=https://web.archive.org/web/20201124095154/https://bronx.news12.com/yonkers-prepares-for-5th-als-ice-bucket-challenge-38623179|url-status=live}}</ref> Political participants this year included Massachusetts State Senator [[Joan Lovely]].<ref>{{Cite web|url=https://www.salemnews.com/news/local_news/six-years-and-counting-frates-keeps-up-the-battle/article_275e1655-3536-5334-b2c0-6b45e9de0268.html|title=Six years and counting: Frates keeps up the battle|first=Buck Anderson Staff|last=Writer|website=Salem News|date=August 19, 2018 |access-date=November 24, 2020|archive-date=December 31, 2020|archive-url=https://web.archive.org/web/20201231144708/https://www.salemnews.com/news/local_news/six-years-and-counting-frates-keeps-up-the-battle/article_275e1655-3536-5334-b2c0-6b45e9de0268.html|url-status=live}}</ref>

A fifth anniversary commemorative mass Ice Bucket Challenge was held at [[Copley Square]] in Boston, Massachusetts, with Frates and state governor [[Charlie Baker]] in attendance.<ref name=5thboston>{{Cite web|url=https://boston.cbslocal.com/2019/07/15/ice-bucket-challenge-als-anniversary-boston-pete-frates/|title=Crowd Gets Drenched To Mark 5th Anniversary Of Ice Bucket Challenge|date=July 15, 2019|access-date=September 1, 2019|archive-date=August 14, 2019|archive-url=https://web.archive.org/web/20190814221208/https://boston.cbslocal.com/2019/07/15/ice-bucket-challenge-als-anniversary-boston-pete-frates/|url-status=live}}</ref> ALS Canada's staff's annual commemorative performance of the Ice Bucket Challenge also reached its fifth year <ref>{{Cite web|url=https://www.youtube.com/watch?v=h3ek8Wyyhj8|title=Fifth Annual ALS Canada Ice Bucket Challenge – ALS Canada|website=[[YouTube]]|date=August 2019 |access-date=September 1, 2019|archive-date=May 1, 2020|archive-url=https://web.archive.org/web/20200501122856/https://www.youtube.com/watch?v=h3ek8Wyyhj8&gl=US&hl=en|url-status=live}}</ref> to end the Ice Bucket Challenge.

==== 2020 onwards====
The 2021 and 2022 annual Yonkers Ice Bucket Challenge events were dedicated to the memory of Pat Quinn.<ref name="quinnmemorialibc21">{{cite web | url=http://yonkerstimes.com/2021-ice-bucket-challenge-set-for-august-1-in-memory-of-pat-quinn/ | title=2021 Ice Bucket Challenge, Set for August 1, in Memory of Pat Quinn | date=July 15, 2021 | access-date=August 31, 2021 | archive-date=August 31, 2021 | archive-url=https://web.archive.org/web/20210831113128/http://yonkerstimes.com/2021-ice-bucket-challenge-set-for-august-1-in-memory-of-pat-quinn/ | url-status=live }}</ref><ref name=2022A>{{cite web | url=https://pechanga.net/ice-bucket-challenge-returns-to-empire-city-casino-july-in-memory-o-p19374-247.htm | title=2022 Ice Bucket Challenge Returns to Empire City Casino July 31 in Memory of Pat Quinn | date=July 7, 2022 | access-date=October 14, 2022 | archive-date=October 14, 2022 | archive-url=https://web.archive.org/web/20221014112248/https://pechanga.net/ice-bucket-challenge-returns-to-empire-city-casino-july-in-memory-o-p19374-247.htm | url-status=live }}</ref> with the latter held on July 31<ref name=2022A /> (in spite of the "Every August ..." slogan). By this point the Empire City Casino had held an Ice Bucket Challenge event every year since 2015 except 2020 on account of the [[COVID-19 pandemic]].<ref name=2022A />


==Rules==
==Rules==
[[File:ALS Ice Bucket Challenge.webm|thumb|Governor of South Carolina [[Nikki Haley]] does the ALS Ice Bucket Challenge]]
[[File:ALS Ice Bucket Challenge.webm|thumb|Governor of South Carolina [[Nikki Haley]] does the ALS Ice Bucket Challenge.]]
[[File:Matt Damon Takes the ALSA Ice Bucket Challenge!.webm|thumb|[[Matt Damon]] did the challenge with toilet water to also promote access to safe drinking water and sanitation]]
[[File:Matt Damon Takes the ALSA Ice Bucket Challenge!.webm|thumb|[[Matt Damon]] did the challenge with toilet water to also promote access to safe drinking water and sanitation.]]
Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage.<ref name="christianpost"/> First, they are to announce their acceptance of the challenge, followed by pouring ice into a bucket of water.<ref name="columchron"/> Then, the bucket is to be lifted and poured over the participant's head.<ref name="columchron">{{cite news|last=Shuttlesworth|first=Chris|date=2 September 2014|title=ALS ice bucket challenge continues to pour|url=http://www.columbiachronicle.com/health_and_tech/health/article_bc54a572-3007-11e4-8819-0017a43b2370.html|newspaper=The Columbia Chronicle|location=|accessdate=14 September 2014}}</ref>
Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage.<ref name="christianpost"/> First, they are to announce their acceptance of the challenge, followed by pouring ice into a bucket of water.<ref name="columchron"/> Then, the bucket is to be lifted and poured over the participant's head.<ref name="columchron">{{cite news|last=Shuttlesworth|first=Chris|date=September 2, 2014|title=ALS ice bucket challenge continues to pour|url=http://www.columbiachronicle.com/health_and_tech/health/article_bc54a572-3007-11e4-8819-0017a43b2370.html|newspaper=The Columbia Chronicle|access-date=September 14, 2014|archive-date=October 19, 2017|archive-url=https://web.archive.org/web/20171019174551/http://www.columbiachronicle.com/health_and_tech/health/article_bc54a572-3007-11e4-8819-0017a43b2370.html|url-status=live}}</ref>
Then the participant can nominate a minimum of three other people to participate in the challenge.<ref name="nytimes.com"/>
Then the participant can nominate a minimum of three other people to participate in the challenge.<ref name="nytimes.com"/>


Whether people choose to donate, perform the challenge, or do both varies.<ref name="christianpost">{{cite news|last=Donguines|first=Arvin|date=28 August 2014|title=Ice Bucket Challenge Rules Explained: How Challenge Helps ALS, Lou Gehrig's Disease Charities?|url=http://www.christianpost.com/news/ice-bucket-challenge-rules-explained-how-does-it-help-als-charities-125361/#!|newspaper=Christian Post|location=|accessdate=14 September 2014}}</ref><ref>{{cite news|last=Hongo|first=Jun|date=11 September 2014|title=Sony’s Hirai Takes Ice-Bucket Challenge, Doesn’t Nominate Others|url=http://blogs.wsj.com/japanrealtime/2014/09/11/sonys-hirai-takes-ice-bucket-challenge-doesnt-nominate-others/|newspaper=Wall Street Journal|location=New York City|accessdate=14 September 2014}}</ref>
Whether people choose to donate, perform the challenge, or do both varies.<ref name="christianpost">{{cite news|last=Donguines|first=Arvin|date=August 28, 2014|title=Ice Bucket Challenge Rules Explained: How Challenge Helps ALS, Lou Gehrig's Disease Charities?|url=http://www.christianpost.com/news/ice-bucket-challenge-rules-explained-how-does-it-help-als-charities-125361/#!|newspaper=Christian Post|access-date=September 14, 2014|archive-date=September 15, 2014|archive-url=https://web.archive.org/web/20140915025208/http://www.christianpost.com/news/ice-bucket-challenge-rules-explained-how-does-it-help-als-charities-125361/#!|url-status=live}}</ref><ref>{{cite news|last=Hongo|first=Jun|date=September 11, 2014|title=Sony's Hirai Takes Ice-Bucket Challenge, Doesn't Nominate Others|url=https://blogs.wsj.com/japanrealtime/2014/09/11/sonys-hirai-takes-ice-bucket-challenge-doesnt-nominate-others/|newspaper=Wall Street Journal|location=New York City|access-date=September 14, 2014|archive-date=September 15, 2014|archive-url=https://web.archive.org/web/20140915004323/http://blogs.wsj.com/japanrealtime/2014/09/11/sonys-hirai-takes-ice-bucket-challenge-doesnt-nominate-others/|url-status=live}}</ref>


In one version of the challenge, the participant was expected to donate $10 if they poured the ice water over their head or donate $100 if they did not.<ref name=cbsphilly>{{cite web|url=http://philadelphia.cbslocal.com/2014/08/12/health-local-als-researchers-take-ice-bucket-challenge|title=Health: Local ALS Researchers Take Ice Bucket Challenge|work=[[CBS Philadelphia]]|date=August 12, 2014|accessdate=August 17, 2014}}</ref> In a UK version, people who performed the challenge donated £3 and those who did not perform it paid £10.<ref>{{cite web|url=http://www.dailymail.co.uk/femail/article-2734216/Ice-bucket-craze-raising-millions-charity-giving-celebs-splash-PR.html|title=Ice bucket craze is raising millions for charity and giving celebs splash of PR – Daily Mail Online|work=Mail Online|accessdate=3 August 2015}}</ref> In another version, dumping the ice water over the participant's head was done in lieu of any donation, which led to some criticisms of the challenge being a form of "[[slacktivism]]".<ref name=huffpo>{{cite web|url=http://www.huffingtonpost.com/ben-kosinski/icebucketchallenge-why-yo_b_5656649.html|title=#IceBucketChallenge: Why You're Not Really Helping|work=[[The Huffington Post]]|date=August 7, 2014|accessdate=August 17, 2014}}</ref> Many participants donated $100 in addition to doing the challenge.<ref>{{cite news |url=https://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html?_r=2 |title=‘Ice Bucket Challenge’ Has Raised Millions for ALS Association |first=Emily |last=Steel |publisher=''The New York Times''}}</ref>
In one version of the challenge, the participant was expected to donate $10 if they poured the ice water over their head or donate $100 if they did not.<ref name=cbsphilly>{{cite web|url=http://philadelphia.cbslocal.com/2014/08/12/health-local-als-researchers-take-ice-bucket-challenge|title=Health: Local ALS Researchers Take Ice Bucket Challenge|work=[[CBS Philadelphia]]|date=August 12, 2014|access-date=August 17, 2014|archive-date=August 22, 2014|archive-url=https://web.archive.org/web/20140822191013/http://philadelphia.cbslocal.com/2014/08/12/health-local-als-researchers-take-ice-bucket-challenge/|url-status=live}}</ref> In another version, dumping the ice water over the participant's head was done in lieu of any donation, which led to some criticisms of the challenge being a form of "[[slacktivism]]".<ref name=huffpo>{{cite web|url=https://www.huffingtonpost.com/ben-kosinski/icebucketchallenge-why-yo_b_5656649.html|title=#IceBucketChallenge: Why You're Not Really Helping|work=[[The Huffington Post]]|date=August 7, 2014|access-date=August 17, 2014|archive-date=August 15, 2014|archive-url=https://web.archive.org/web/20140815104146/http://www.huffingtonpost.com/ben-kosinski/icebucketchallenge-why-yo_b_5656649.html|url-status=live}}</ref> Many participants donated $100 in addition to doing the challenge.<ref>{{cite news |url=https://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html |title='Ice Bucket Challenge' Has Raised Millions for ALS Association |first=Emily |last=Steel |newspaper=The New York Times |date=August 18, 2014 |access-date=March 2, 2017 |archive-date=December 15, 2016 |archive-url=https://web.archive.org/web/20161215171207/https://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html |url-status=live }}</ref>


==Impact==
==Impact==

===Awareness===
===Awareness===
In mid-2014, the Ice Bucket Challenge went viral on social media, particularly in the United States, with people, celebrities, politicians and athletes posting videos of themselves online and on TV participating in the event.<ref name=nj/><ref name="cbslocal"/> According to ''[[The New York Times]]'', people shared more than 1.2 million videos on [[Facebook]] between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on Twitter between July 29 and August 17.<ref name="nytimes.com">{{cite news|last1=Steel|first1=Emily|title='Ice Bucket Challenge' Has Raised Millions for ALS Association|url=https://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html?_r=1|website=[[The New York Times]]|accessdate=August 21, 2014|date=August 17, 2014}}</ref> [[Mashable]] called the phenomenon "the [[Harlem Shake (meme)|Harlem Shake]] of the summer".<ref name="mashable"/>
In mid-2014, the Ice Bucket Challenge went viral on social media, particularly in the [[United States]], with people, celebrities, politicians and athletes posting videos of themselves online and on TV participating in the event.<ref name=nj/><ref name="cbslocal"/> According to ''[[The New York Times]]'', people shared more than 1.2 million videos on [[Facebook]] between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on [[Twitter]] between July 29 and August 17.<ref name="nytimes.com">{{cite news|last1=Steel|first1=Emily|title='Ice Bucket Challenge' Has Raised Millions for ALS Association|url=https://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html|website=[[The New York Times]]|access-date=August 21, 2014|date=August 17, 2014|archive-date=August 21, 2014|archive-url=https://web.archive.org/web/20140821060409/http://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html|url-status=live}}</ref> At its peak, the challenge generated more than 70,000 tweets per day with hashtags such as ''#IceBucketChallenge'', ''#ALSIceBucketChallenge'', and ''#StrikeOutALS''.<ref>{{Cite news|url=https://www.bostonglobe.com/business/2014/08/15/facebook-million-icebucketchallenge-videos-posted/24D8bnxFlrMce5BRTixAEM/story.html|title=Facebook: 1.2 million #IceBucketChallenge videos posted – The Boston Globe|work=BostonGlobe.com|access-date=November 2, 2017|archive-date=July 10, 2022|archive-url=https://web.archive.org/web/20220710041434/https://www.bostonglobe.com/business/2014/08/15/facebook-million-icebucketchallenge-videos-posted/24D8bnxFlrMce5BRTixAEM/story.html|url-status=live}}</ref> [[Mashable]] called the phenomenon "the [[Harlem Shake (meme)|Harlem Shake]] of the summer".<ref name="mashable"/>


Prior to the challenge, public awareness of the disease [[amyotrophic lateral sclerosis]] (ALS) was relatively limited; the ALS Association stated that prior to the challenge going viral only half of Americans had heard of the disease,<ref name="nytimes.com"/> often referred to as "Lou Gehrig's disease", after the famous baseball player [[Lou Gehrig]], who publicly revealed his diagnosis in 1939.<ref>{{cite web|url=http://www.alsa.org/about-als/|title=What is ALS?|publisher=ALS Association}}</ref> After the Ice Bucket Challenge went viral on social media, public awareness and charitable donations to ALS charities soared. Hits to the [[English Wikipedia]]'s article on [[amyotrophic lateral sclerosis]] grew from an average of 163,300 views per month to 2.89 million views in August 2014, and similar increases occurred in the [[Spanish Wikipedia|Spanish]] and [[German Wikipedia|German]] Wikipedias.<ref>{{cite web|url=http://www.forbes.com/sites/niallmccarthy/2014/09/08/ice-bucket-challenge-als-wikipedia-page-views-increase-18-fold-infographic/|title=Ice Bucket Challenge: ALS Wikipedia Page Views Increase 18-Fold|publisher=''Forbes'' |first=Niall |last=McCarthy|accessdate=18 September 2014}}</ref>
Prior to the challenge, public awareness of the disease [[amyotrophic lateral sclerosis]] (ALS) was relatively limited; the [[ALS Association]] stated that prior to the challenge going viral only half of Americans had heard of the disease,<ref name="nytimes.com"/> often referred to as "Lou Gehrig's disease", after baseball player [[Lou Gehrig]], who publicly revealed his diagnosis in 1939.<ref>{{cite web|url=http://www.alsa.org/about-als/|title=What is ALS?|publisher=ALS Association|access-date=August 26, 2014|archive-date=August 26, 2014|archive-url=https://web.archive.org/web/20140826125428/http://www.alsa.org/about-als/|url-status=live}}</ref> After the Ice Bucket Challenge went viral on social media, public awareness and charitable donations to ALS charities soared. Hits to the [[English Wikipedia]]'s article on [[amyotrophic lateral sclerosis]] grew from an average of 163,300 views per month to 2.89 million views in August 2014, and similar increases occurred in the [[Spanish Wikipedia|Spanish]] and [[German Wikipedia|German]] Wikipedias.<ref>{{cite magazine|url=https://www.forbes.com/sites/niallmccarthy/2014/09/08/ice-bucket-challenge-als-wikipedia-page-views-increase-18-fold-infographic/|title=Ice Bucket Challenge: ALS Wikipedia Page Views Increase 18-Fold|magazine=Forbes|first=Niall|last=McCarthy|access-date=September 18, 2014|archive-date=September 19, 2014|archive-url=https://web.archive.org/web/20140919030751/http://www.forbes.com/sites/niallmccarthy/2014/09/08/ice-bucket-challenge-als-wikipedia-page-views-increase-18-fold-infographic/|url-status=live}}</ref>


===Donations===
===Donations===
Within weeks of the challenge going viral, ''[[The New York Times]]'' reported that the ALS Association had received $41.8 million in donations from more than 739,000 new donors from July 29 until August 21, more than double the $19.4 million the association received during the year that ended January 31, 2013.<ref>{{cite news|last1=Steel|first1=Emily|title='Ice Bucket Challenge' Donations for A.L.S. Research Top $41 Million|url=https://www.nytimes.com/2014/08/22/business/media/ice-bucket-challenge-donations-for-als-top-41-million.html?partner=rss&emc=rss&smid=tw-nytimes&_r=0|website=[[The New York Times]]|accessdate=August 22, 2014|date=August 21, 2014}}</ref> On August 29, the ALS Association announced that their total donations since July 29 had exceeded $100 million.<ref name="ALS0829">{{cite web |title=The ALS Association Expresses Sincere Gratitude to Over Three Million Donors |url=http://www.alsa.org/news/media/press-releases/ice-bucket-challenge-082914.html |accessdate=September 1, 2014 |publisher=The ALS Association |date=August 29, 2014 }}</ref> The ALS Association is just one of several ALS-related charities that have benefited from the challenge:
Within weeks of the challenge going viral, ''[[The New York Times]]'' reported that the ALS Association had received $41.8 million in donations from more than 739,000 new donors from July 29 until August 21, more than double the $19.4 million the association received during the year that ended January 31, 2013.<ref>{{cite news|last1=Steel|first1=Emily|title='Ice Bucket Challenge' Donations for A.L.S. Research Top $41 Million|url=https://www.nytimes.com/2014/08/22/business/media/ice-bucket-challenge-donations-for-als-top-41-million.html|website=[[The New York Times]]|access-date=August 22, 2014|date=August 21, 2014|archive-date=August 22, 2014|archive-url=https://web.archive.org/web/20140822024107/http://www.nytimes.com/2014/08/22/business/media/ice-bucket-challenge-donations-for-als-top-41-million.html|url-status=live}}</ref> On August 29, the [[ALS Association]] announced that their total donations since July 29 had exceeded $100 million.<ref name="ALS0829">{{cite web |title=The ALS Association Expresses Sincere Gratitude to Over Three Million Donors |url=http://www.alsa.org/news/media/press-releases/ice-bucket-challenge-082914.html |access-date=September 1, 2014 |publisher=The ALS Association |date=August 29, 2014 |archive-date=September 6, 2014 |archive-url=https://web.archive.org/web/20140906041123/http://www.alsa.org/news/media/press-releases/ice-bucket-challenge-082914.html |url-status=dead }}</ref> The ALS Association is just one of several ALS-related charities that have benefited from the challenge:


{| class="wikitable"
{| class="wikitable"
|-
|-
! Organization !! Additional funding <br>reported
! Organization !! Additional funding <br />reported
|-
|-
| [[ALS Association]] || <center>$100m<ref name="ALS0829"/>
| [[ALS Association]] || <div class="center">$220m<ref name="ALS0829"/></div>
|-
|-
| [[ALS Society of Canada]] || <center>$26m<ref>{{cite web|url=http://als.ca/en/news/awareness/als-societies-across-canada-commit-10-million-als-research-and-announce-new|title=ALS SOCIETIES ACROSS CANADA COMMIT $10 MILLION TO ALS RESEARCH AND ANNOUNCE NEW PARTNERSHIP WITH BRAIN CANADA FOR MATCHING RESEARCH FUNDING|work=als.ca|accessdate=3 August 2015}}</ref>
| [[ALS Society of Canada]] || <div class="center">$26m<ref>{{cite web|url=http://als.ca/en/news/awareness/als-societies-across-canada-commit-10-million-als-research-and-announce-new|title=ALS SOCIETIES ACROSS CANADA COMMIT $10 MILLION TO ALS RESEARCH AND ANNOUNCE NEW PARTNERSHIP WITH BRAIN CANADA FOR MATCHING RESEARCH FUNDING|work=als.ca|access-date=August 3, 2015|url-status=dead|archive-url=https://web.archive.org/web/20150414061552/http://als.ca/en/news/awareness/als-societies-across-canada-commit-10-million-als-research-and-announce-new|archive-date=April 14, 2015}}</ref></div>
|-
|-
| [[Motor Neurone Disease Association]] || <center>£7m<ref>[http://www.mndassociation.org/OneStopCMS/Core/TemplateHandler.aspx?NRMODE=Published&NRNODEGUID=%7bD4A23CD1-23B7-47A3-BBD4-531D3BD3919E%7d&NRORIGINALURL=%2fnews-and-events%2fLatest%2bNews%2fthank-you&NRCACHEHINT=NoModifyGuest Thank you for your Ice Bucket Challenge donations]</ref>
| [[Motor Neurone Disease Association]] || <div class="center">£7m<ref>{{cite web|url=http://www.mndassociation.org/OneStopCMS/Core/TemplateHandler.aspx?NRMODE=Published&NRNODEGUID=%7BD4A23CD1-23B7-47A3-BBD4-531D3BD3919E%7D&NRORIGINALURL=/news-and-events/Latest+News/thank-you&NRCACHEHINT=NoModifyGuest|website=MND Association|access-date=January 4, 2018|archive-url=https://web.archive.org/web/20140908044502/http://www.mndassociation.org/OneStopCMS/Core/TemplateHandler.aspx?NRMODE=Published&NRNODEGUID=%7bD4A23CD1-23B7-47A3-BBD4-531D3BD3919E%7d&NRORIGINALURL=%2fnews-and-events%2fLatest%2bNews%2fthank-you&NRCACHEHINT=NoModifyGuest|archive-date=September 8, 2014|url-status=dead|title=Thank you for your Ice Bucket Challenge donations &#124; Latest News &#124; MND Association }}</ref></div>
|-
|-
| [[ALS Therapy Development Institute]] || <center>$4m<ref>{{cite web|url=http://www.als.net/Media/5465/News/|title=News: Putting the Ice Bucket Challenge Funding to Work Quickly to End ALS – ALS Therapy Development Institute|work=ALS Therapy Development Institute|accessdate=19 September 2014}}</ref>
| [[ALS Therapy Development Institute]] || <div class="center">$4m<ref>{{cite web|url=http://www.als.net/Media/5465/News/|title=News: Putting the Ice Bucket Challenge Funding to Work Quickly to End ALS – ALS Therapy Development Institute|work=ALS Therapy Development Institute|access-date=September 19, 2014|archive-date=September 3, 2014|archive-url=https://web.archive.org/web/20140903173535/http://www.als.net/Media/5465/News/|url-status=live}}</ref></div>
|-
|-
| ALS Foundation [[Netherlands]] || <center>€1m<ref name="ALS Foundation Netherlands">{{cite web|url=http://www.als.nl/door-magische-grens-van-e-1-000-000/|title=Door magische grens van € 1.000.000|date=29 August 2014|publisher=Stichting ALS Nederland|language=Dutch|trans_title=Passed the magical € 1.000.000 threshold|accessdate=30 August 2014}}</ref>
| ALS Foundation [[Netherlands]] || <div class="center">€1m<ref name="ALS Foundation Netherlands">{{cite web|url=http://www.als.nl/door-magische-grens-van-e-1-000-000/|title=Door magische grens van € 1.000.000|date=August 29, 2014|publisher=Stichting ALS Nederland|language=nl|trans-title=Passed the magical € 1.000.000 threshold|access-date=August 30, 2014|archive-date=September 3, 2014|archive-url=https://web.archive.org/web/20140903030513/http://www.als.nl/door-magische-grens-van-e-1-000-000/|url-status=live}}</ref></div>
|-
|-
| [[Project ALS]] || <center>$500k<ref>{{cite web|url=https://twitter.com/ProjectALSorg/status/505511587265146880|title=Project ALS|publisher=Twitter}}</ref>
| [[Project ALS]] || <div class="center">$500k<ref>{{cite web|url=https://twitter.com/ProjectALSorg/status/505511587265146880|title=Project ALS|publisher=Twitter|access-date=August 30, 2014|archive-date=January 22, 2023|archive-url=https://web.archive.org/web/20230122154706/https://twitter.com/ProjectALSorg/status/505511587265146880|url-status=live}}</ref></div>
|}
|}


While the Ice Bucket Challenge raised much in donations, studies show that the majority of participants did not actually donate.<ref>{{cite news|last=Steel|first=Emily|date=17 August 2014|title=‘Ice Bucket Challenge’ Has Raised Millions for ALS Association|url=https://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html?_r=2|newspaper=The New York Times|location=New York City|accessdate=15 September 2014}}</ref><ref name="bbcresult">{{cite news|last=Townsend|first=Lucy|date=2 September 2014|title=How much has the ice bucket challenge achieved?|url=http://www.bbc.com/news/magazine-29013707|newspaper=BBC News Magazine|location=London|accessdate=15 September 2014}}</ref> In the UK, one in every six people participated, but only ten percent of the participants donated, according to the [[Charities Aid Foundation]].<ref>{{cite news|last=Baton|first=Callum|date=12 September 2014|title=Ice bucket challenge: One in six Britons took part – but only 10% donated |url=http://www.independent.co.uk/news/uk/home-news/ice-bucket-challenge-one-in-six-britons-took-part--but-only-10-donated-9729991.html|newspaper=The Independent|location=Independent Print Limited|accessdate=15 September 2014}}</ref> The percentage was higher in the US, but the majority still did not donate.<ref>{{cite news |last=Shi|first=Winston|date=3 September 2014|title=Why the ALS ice bucket challenge is in decline – and why it’s here to stay|url=http://www.stanforddaily.com/2014/09/03/why-the-als-ice-bucket-challenge-is-in-decline-and-why-its-here-to-stay/|newspaper=The Stanford Daily|location=Stanford, CA|accessdate=15 September 2014}}</ref>
While the Ice Bucket Challenge raised much in donations, studies show that the majority of participants did not actually donate.<ref>{{cite news|last=Steel|first=Emily|date=August 17, 2014|title='Ice Bucket Challenge' Has Raised Millions for ALS Association|url=https://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html|newspaper=The New York Times|location=New York City|access-date=September 15, 2014|archive-date=September 8, 2014|archive-url=https://web.archive.org/web/20140908101848/http://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html|url-status=live}}</ref><ref name="bbcresult">{{cite news|last=Townsend|first=Lucy|date=September 2, 2014|title=How much has the ice bucket challenge achieved?|url=https://www.bbc.com/news/magazine-29013707|newspaper=BBC News Magazine|location=London|access-date=September 15, 2014|archive-date=September 14, 2014|archive-url=https://web.archive.org/web/20140914133022/http://www.bbc.com/news/magazine-29013707|url-status=live}}</ref> In the [[UK]], one in every six people participated, but only ten percent of the participants donated, according to the [[Charities Aid Foundation]].<ref>{{cite news|last=Baton|first=Callum|date=September 12, 2014|title=Ice bucket challenge: One in six Britons took part – but only 10% donated|url=https://www.independent.co.uk/news/uk/home-news/ice-bucket-challenge-one-in-six-britons-took-part--but-only-10-donated-9729991.html|newspaper=The Independent|location=Independent Print Limited|access-date=September 15, 2014|archive-date=September 14, 2014|archive-url=https://web.archive.org/web/20140914154626/http://www.independent.co.uk/news/uk/home-news/ice-bucket-challenge-one-in-six-britons-took-part--but-only-10-donated-9729991.html|url-status=live}}</ref> The percentage was higher in the U.S., but the majority still did not donate.<ref>{{cite news|last=Shi|first=Winston|date=September 3, 2014|title=Why the ALS ice bucket challenge is in decline – and why it's here to stay|url=http://www.stanforddaily.com/2014/09/03/why-the-als-ice-bucket-challenge-is-in-decline-and-why-its-here-to-stay/|newspaper=The Stanford Daily|location=Stanford, CA|access-date=September 15, 2014|archive-date=September 16, 2014|archive-url=https://web.archive.org/web/20140916034134/http://www.stanforddaily.com/2014/09/03/why-the-als-ice-bucket-challenge-is-in-decline-and-why-its-here-to-stay/|url-status=live}}</ref>


In July 2015, the ''[[Huffington Post]]'' reported on the [[ALS Association]]'s summary of how the funds raised through the Ice Bucket Challenge were distributed.<ref>{{cite web|url=http://www.alsa.org/fight-als/ice-bucket-challenge-spending.html|title = ALS Ice Bucket Challenge Commitments|publisher = [[ALS Association]]|accessdate = July 18, 2015}}</ref><ref>{{cite web|url=http://www.huffingtonpost.com/entry/ice-bucket-challenge-als-research-impact_55a699a7e4b0c5f0322c0ae5|title = Here's The Actual Impact All Those Buckets Of Ice Had On ALS Research|last = Erbentraut|first = Joseph|date = July 16, 2015|accessdate = July 18, 2015|publisher = ''[[Huffington Post]]''}}</ref> By percentage, 67% of all funds (about $77 million) went to research, 20% to patient and community services, 9% to public and professional education, 2% to additional fundraising, and 2% to external processing fees.<ref name="ALSA stats">{{cite web|title=Putting your dollars to work|url=http://www.alsa.org/fight-als/ibc-progress.html?referrer=https://www.google.com/|website=ALSA|publisher=The ALSA Association|accessdate=26 August 2016}}</ref>
In July 2015, the ''[[Huffington Post]]'' reported on the [[ALS Association]]'s summary of how the funds raised through the Ice Bucket Challenge were distributed.<ref>{{cite web|url = http://www.alsa.org/fight-als/ice-bucket-challenge-spending.html|title = ALS Ice Bucket Challenge Commitments|publisher = [[ALS Association]]|access-date = July 18, 2015|archive-date = July 18, 2015|archive-url = https://web.archive.org/web/20150718045252/http://www.alsa.org/fight-als/ice-bucket-challenge-spending.html|url-status = live}}</ref><ref>{{cite news|url = https://www.huffingtonpost.com/entry/ice-bucket-challenge-als-research-impact_55a699a7e4b0c5f0322c0ae5|title = Here's The Actual Impact All Those Buckets Of Ice Had On ALS Research|last = Erbentraut|first = Joseph|date = July 16, 2015|access-date = July 18, 2015|work = [[Huffington Post]]|archive-date = July 18, 2015|archive-url = https://web.archive.org/web/20150718050645/http://www.huffingtonpost.com/entry/ice-bucket-challenge-als-research-impact_55a699a7e4b0c5f0322c0ae5|url-status = live}}</ref> By percentage, 67% of all funds (about $77 million) went to research, 20% to patient and community services, 9% to public and professional education, 2% to additional fundraising, and 2% to external processing fees.<ref name="ALSA stats">{{cite web|title=Putting your dollars to work|url=http://www.alsa.org/fight-als/ibc-progress.html?referrer=https%3A%2F%2Fwww.google.com%2F|website=ALSA|publisher=The ALSA Association|access-date=August 26, 2016|archive-date=August 28, 2016|archive-url=https://web.archive.org/web/20160828014136/http://www.alsa.org/fight-als/ibc-progress.html?referrer=https%3A%2F%2Fwww.google.com%2F|url-status=live}}</ref>


===Research===
===Research===
On July 25, 2016, the ALS Association announced that, thanks in part to donations from the Ice Bucket Challenge, the [[University of Massachusetts Medical School]] has identified a third gene that is a cause for the disease.<ref>{{cite web | author=Fawzy, Farida | year=2016 | title= Ice Bucket Challenge's 2nd anniversary celebrates its gene discovery| work= | publisher=[[CNN]]| url=http://www.cnn.com/2016/07/27/health/als-ice-bucket-challenge-funds-breakthrough/index.html| accessdate= 1 August 2016}}</ref> [[Project MinE]], a global [[DNA sequencing|gene sequencing]] effort to identify genetic drivers of ALS, received $1 million from the challenge, allowing them to broaden the scope of their research to include new sources in new parts of the world. Having identified the link between the gene, [[NEK1]], and ALS will allow for a new targeted gene for therapy development, as well as focused drug development.<ref>{{cite web | author= | year=2016 | title=
On July 25, 2016, the ALS Association announced that, thanks in part to donations from the Ice Bucket Challenge, the [[University of Massachusetts Medical School]] has identified a third gene that is a cause for the disease.<ref>{{cite web | author=Fawzy, Farida | year=2016 | title=Ice Bucket Challenge's 2nd anniversary celebrates its gene discovery | publisher=[[CNN]] | url=http://www.cnn.com/2016/07/27/health/als-ice-bucket-challenge-funds-breakthrough/index.html | access-date=August 1, 2016 | archive-date=July 31, 2016 | archive-url=https://web.archive.org/web/20160731215045/http://www.cnn.com/2016/07/27/health/als-ice-bucket-challenge-funds-breakthrough/index.html | url-status=live }}</ref> [[Project MinE]], a global [[DNA sequencing|gene sequencing]] effort to identify genetic drivers of ALS, received $1 million from the challenge, allowing them to broaden the scope of their research to include new sources in new parts of the world. Having identified the link between the gene, [[NEK1]], and ALS will allow for a new targeted gene for therapy development, as well as focused drug development.<ref>{{cite web| year=2016| title=ALS Ice Bucket Challenge Donations Lead to Significant Gene Discovery| publisher=[[ALS Association]]| url=http://www.alsa.org/news/media/press-releases/significant-gene-discovery-072516.html| access-date=August 1, 2016| archive-date=July 28, 2016| archive-url=https://web.archive.org/web/20160728133337/http://www.alsa.org/news/media/press-releases/significant-gene-discovery-072516.html| url-status=dead}}</ref>
ALS Ice Bucket Challenge Donations Lead to Significant Gene Discovery| work= | publisher=[[ALS Association]]| url=http://www.alsa.org/news/media/press-releases/significant-gene-discovery-072516.html| accessdate= 1 August 2016}}</ref>


===Influences===
===Influences===
Several other challenges have been created and publicised as a result of the publicity of the Ice Bucket Challenge. The My Tree Challenge is an activity launched in [[Kerala]] which consists of planting a tree sapling and challenging others to do so.<ref>{{cite web|last1=Prakash|first1=Asha|title=Mammootty takes up Fahadh’s Tree challenge, challenges Shah RuKh, Vijay and Suriya|url=http://timesofindia.indiatimes.com/Entertainment/Malayalam/Movies/News/Mammootty-takes-up-Fahadhs-Tree-challenge-challenges-Shah-RuKh-Vijay-and-Suriya/articleshow/41349174.cms|website=Times of India|publisher=Times of India|accessdate=31 August 2014}}</ref> The My Tree Challenge was preceded by a Book List Challenge, started by Facebook users, where users post a list of books that they have read and liked the most.<ref>{{cite news|last=Shorewal|first=Aditi|title=The Book List Challenge on Facebook: Which Are Your Top 10?|url=http://www.ndtv.com/article/offbeat/the-book-list-challenge-on-facebook-which-are-your-top-10-584532|newspaper=NDTV|location=|date=31 August 2014|accessdate=27 September 2014}}</ref> The [[Rice Bucket Challenge]], that started in India in late August 2014 and later spread to other South Asian nations, was also partly a response to the Ice Bucket Challenge's wastefulness of water.<ref name="qz-rbc">{{cite web|url=http://qz.com/254910/india-adapts-the-ice-bucket-challenge-to-suit-local-conditions-meet-the-rice-bucket-challenge/|title = The story behind India’s rice bucket challenge|last = Madhok|first = Diksha|date = August 25, 2014|accessdate = September 13, 2014|publisher = ''[[Quartz (publication)|Quartz]]''}}</ref><ref name="huffpo-rbc">{{cite web|url = http://www.huffingtonpost.com/2014/08/26/india-rice-bucket-challenge_n_5710481.html|title = 'Rice Bucket Challenge' Reminds World How Scarce Clean Water Is In India|last = Rao|first = Mallika|date = August 26, 2014|accessdate = September 13, 2014|publisher = ''[[Huffington Post]]''}}</ref> The "Pie In The Eye Challenge" challenges the nominated person to receive a [[Pieing|pie in the face]].<ref name="dailyrecord.co.uk">Jolly, Lynn (September 9, 2014). [http://www.dailyrecord.co.uk/news/local-news/msp-hugh-hap-pie-help-charitys-4189480 "MSP Hugh is hap-pie to help charity's challenge"]. ''[[Daily Record (Scotland)|Daily Record]]''.</ref><ref>Reynolds, Jason (August 31, 2014). [http://www.t-g.com/story/2114393.html "New fundraiser: Here's pie in your eye"]. ''Shelbyville Times-Gazette''.</ref> The Milk Bucket Challenge in which milk is poured over the nominated person, was organised in August 2015 by English dairy farmers to raise awareness of their financial plight.<ref name=milk>{{cite web|url=http://www.itv.com/news/2015-08-17/farmers-take-part-in-milk-bucket-challenge-amid-dairy-crisis/|title=Farmers take part in 'Milk Bucket Challenge' amid dairy crisis|work=ITV News|accessdate=6 October 2015}}</ref> The Rubble Bucket Challenge, started by Jordanian comedian Mohammed Darwaza, involves dumping a bucket of sand and rocks over one's head.<ref>{{cite news|last=Gander|first=Kashmira|date=25 August 2014|title=Rubble Bucket Challenge: Ice Bucket Challenge adapted in solidarity with Gazans whose homes have been destroyed in conflict |url=http://www.independent.co.uk/news/world/middle-east/rubble-bucket-challenge-launched-in-solidarity-with-people-in-gaza-whose-homes-have-been-destroyed-during-israel-conflict-9689809.html|newspaper=|location=|accessdate=24 September 2014}}</ref> This challenge was further popularised by Palestinian journalist Aymal al Aloul, and aims to increase awareness of Gazans who have lost their homes in the ongoing conflict with Israel.<ref>{{cite news|last=|first=|date=|title=New Ice Bucket Challenge? Gazans Launch 'Rubble Bucket Challenge'|url=http://www.nbcnews.com/storyline/middle-east-unrest/new-ice-bucket-challenge-gazans-launch-rubble-bucket-challenge-n188191|newspaper=NBC News|location=|accessdate=24 September 2014}}</ref> The Love Bucket Challenge, started by Kerala newspaper [[Malayala Manorama]] encourages people to fill a bucket with items to donate to orphanages.<ref>{{cite web|url=https://www.facebook.com/manoramaonline?ref=stream|title=Manorama Online|author=<!--Staff writer(s); no by-line.--> |date=September 2014|website=Facebook.com|publisher=Malayala Manorama News|accessdate=27 September 2014}}</ref>{{Better source|date=September 2014}} The Kaapi Challenge uses [[coffee]], and is a challenge done primarily by the [[Chennai Super Kings]] to commemorate the 375th anniversary of the city of [[Chennai]].<ref>{{cite news|last=कुमार सिन्हा|first=संदीप|date=21 September 2014|title=आपने चेन्नई सुपर किंग्स का KAAPI चैलेंज लिया क्या?|trans_title=Chennai super kings has come up with its kaapi challenge|url=http://aajtak.intoday.in/story/chennai-super-kings-has-come-up-with-its-kaapi-challenge-1-780887.html|language=Hindi|newspaper=Aajtak Today |location=Tamil Nadu|accessdate=27 September 2014}}</ref><ref>{{cite news|last=|first=|date=26 September 2014|title=Must Watch: CSK players' superb dance moves|url=http://www.abplive.in/sports/2014/09/26/article407473.ece/Must-Watch-CSK-players-superb-dance-moves#.VCclShbCcxw|newspaper=ABP News Bureau|location=New Delhi|accessdate=27 September 2014}}</ref>
The Ice Bucket Challenge serves as a strong example of the effectiveness of digital media, showcasing its ability to spread information and awareness about various topics. The digital sphere allows for similar challenges to go viral through hashtags, infographics, and fundraisers. The success of the Ice Bucket Challenge has sparked other social media challenges to be publicized, reaching a wide and diverse audience. The My Tree Challenge is an activity launched in [[Kerala]] which consists of planting a tree sapling and challenging others to do so.<ref>{{cite news|last1=Prakash|first1=Asha|title=Mammootty takes up Fahadh's Tree challenge, challenges Shah RuKh, Vijay and Suriya|url=http://timesofindia.indiatimes.com/Entertainment/Malayalam/Movies/News/Mammootty-takes-up-Fahadhs-Tree-challenge-challenges-Shah-RuKh-Vijay-and-Suriya/articleshow/41349174.cms|website=Times of India|publisher=Times of India|access-date=August 31, 2014|archive-date=September 2, 2014|archive-url=https://web.archive.org/web/20140902005249/http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/Mammootty-takes-up-Fahadhs-Tree-challenge-challenges-Shah-RuKh-Vijay-and-Suriya/articleshow/41349174.cms|url-status=live}}</ref> The My Tree Challenge was preceded by a Book List Challenge, started by Facebook users, where users post a list of books that they have read and liked the most.<ref>{{cite news|last=Shorewal|first=Aditi|title=The Book List Challenge on Facebook: Which Are Your Top 10?|url=http://www.ndtv.com/article/offbeat/the-book-list-challenge-on-facebook-which-are-your-top-10-584532|newspaper=NDTV|date=August 31, 2014|access-date=September 27, 2014|archive-date=September 29, 2014|archive-url=https://web.archive.org/web/20140929010321/http://www.ndtv.com/article/offbeat/the-book-list-challenge-on-facebook-which-are-your-top-10-584532|url-status=live}}</ref> The [[Rice Bucket Challenge]], that started in India in late August 2014 and later spread to other South Asian nations, was also partly a response to the Ice Bucket Challenge's wastefulness of water.<ref name="qz-rbc">{{cite news|url = http://qz.com/254910/india-adapts-the-ice-bucket-challenge-to-suit-local-conditions-meet-the-rice-bucket-challenge/|title = The story behind India's rice bucket challenge|last = Madhok|first = Diksha|date = August 25, 2014|access-date = September 13, 2014|work = [[Quartz (publication)|Quartz]]|archive-date = September 14, 2014|archive-url = https://web.archive.org/web/20140914092113/http://qz.com/254910/india-adapts-the-ice-bucket-challenge-to-suit-local-conditions-meet-the-rice-bucket-challenge/|url-status = live}}</ref><ref name="huffpo-rbc">{{cite news|url = https://www.huffingtonpost.com/2014/08/26/india-rice-bucket-challenge_n_5710481.html|title = 'Rice Bucket Challenge' Reminds World How Scarce Clean Water Is In India|last = Rao|first = Mallika|date = August 26, 2014|access-date = September 13, 2014|work = [[Huffington Post]]|archive-date = September 4, 2014|archive-url = https://web.archive.org/web/20140904043932/http://www.huffingtonpost.com/2014/08/26/india-rice-bucket-challenge_n_5710481.html|url-status = live}}</ref> The "Pie In The Eye Challenge" challenges the nominated person to receive a [[Pieing|pie in the face]].<ref name="dailyrecord.co.uk">Jolly, Lynn (September 9, 2014). [http://www.dailyrecord.co.uk/news/local-news/msp-hugh-hap-pie-help-charitys-4189480 "MSP Hugh is hap-pie to help charity's challenge"] {{Webarchive|url=https://web.archive.org/web/20141104161405/http://www.dailyrecord.co.uk/news/local-news/msp-hugh-hap-pie-help-charitys-4189480 |date=November 4, 2014 }}. ''[[Daily Record (Scotland)|Daily Record]]''.</ref><ref>Reynolds, Jason (August 31, 2014). [http://www.t-g.com/story/2114393.html "New fundraiser: Here's pie in your eye"] {{Webarchive|url=https://web.archive.org/web/20141216215743/http://www.t-g.com/story/2114393.html |date=December 16, 2014 }}. ''Shelbyville Times-Gazette''.</ref> One particular occurrence of this, the late 2016 Waitress Pie Challenge, was initiated by the cast of the musical [[Waitress (musical)|Waitress]] to raise awareness of breast cancer.<ref>{{cite web|url=http://newyork.cbslocal.com/2016/10/05/komen-waitress-pie-challenge-breast-cancer-awareness/|title=Sara Bareilles Accepts 'Waitress' Pie Challenge, Gets Pie'd In The Face For Breast Cancer Awareness|date=October 5, 2016|access-date=January 4, 2018|archive-date=January 5, 2018|archive-url=https://web.archive.org/web/20180105012011/http://newyork.cbslocal.com/2016/10/05/komen-waitress-pie-challenge-breast-cancer-awareness/|url-status=live}}</ref> The Milk Bucket Challenge in which milk is poured over the nominated person, was organised in August 2015 by English dairy farmers to raise awareness of their financial plight.<ref name=milk>{{cite web|url=http://www.itv.com/news/2015-08-17/farmers-take-part-in-milk-bucket-challenge-amid-dairy-crisis/|title=Farmers take part in 'Milk Bucket Challenge' amid dairy crisis|work=ITV News|date=August 17, 2015|access-date=October 6, 2015|archive-date=October 7, 2015|archive-url=https://web.archive.org/web/20151007031823/http://www.itv.com/news/2015-08-17/farmers-take-part-in-milk-bucket-challenge-amid-dairy-crisis/|url-status=live}}</ref> The Rubble Bucket Challenge, started by Jordanian comedian Mohammed Darwaza, involves dumping a bucket of sand and rocks over one's head.<ref>{{cite news|last=Gander|first=Kashmira|date=August 25, 2014|title=Rubble Bucket Challenge: Ice Bucket Challenge adapted in solidarity with Gazans whose homes have been destroyed in conflict|url=https://www.independent.co.uk/news/world/middle-east/rubble-bucket-challenge-launched-in-solidarity-with-people-in-gaza-whose-homes-have-been-destroyed-during-israel-conflict-9689809.html|access-date=September 24, 2014|archive-date=September 25, 2015|archive-url=https://web.archive.org/web/20150925194135/http://www.independent.co.uk/news/world/middle-east/rubble-bucket-challenge-launched-in-solidarity-with-people-in-gaza-whose-homes-have-been-destroyed-during-israel-conflict-9689809.html|url-status=live}}</ref> This challenge was further popularized by Palestinian journalist Aymal al Aloul, and aims to increase awareness of Gazans who have lost their homes in the ongoing conflict with Israel.<ref>{{cite news|title=New Ice Bucket Challenge? Gazans Launch 'Rubble Bucket Challenge'|url=https://www.nbcnews.com/storyline/middle-east-unrest/new-ice-bucket-challenge-gazans-launch-rubble-bucket-challenge-n188191|newspaper=NBC News|access-date=September 24, 2014|archive-date=December 15, 2020|archive-url=https://web.archive.org/web/20201215093717/https://www.nbcnews.com/storyline/middle-east-unrest/new-ice-bucket-challenge-gazans-launch-rubble-bucket-challenge-n188191|url-status=live}}</ref> The Love Bucket Challenge, started by Kerala newspaper [[Malayala Manorama]] encourages people to fill a bucket with items to donate to orphanages.<ref>{{Cite news|url=https://www.thenewsminute.com/article/radhika-kumaraswamy-play-titular-role-period-flick-damayanti-87346|title=Radhika Kumaraswamy to play titular role in period flick 'Damayanti'|date=August 27, 2018|work=The News Minute|access-date=August 27, 2018|archive-date=August 28, 2018|archive-url=https://web.archive.org/web/20180828035740/https://www.thenewsminute.com/article/radhika-kumaraswamy-play-titular-role-period-flick-damayanti-87346|url-status=live}}</ref> The Kaapi Challenge uses [[coffee]], and is a challenge done primarily by the [[Chennai Super Kings]] to commemorate the 375th anniversary of the city of [[Chennai]].<ref>{{cite news|last=कुमार सिन्हा|first=संदीप|date=September 21, 2014|title=आपने चेन्नई सुपर किंग्स का KAAPI चैलेंज लिया क्या?|trans-title=Chennai super kings has come up with its kaapi challenge|url=http://aajtak.intoday.in/story/chennai-super-kings-has-come-up-with-its-kaapi-challenge-1-780887.html|language=hi|newspaper=Aajtak Today|location=Tamil Nadu|access-date=September 27, 2014|archive-date=September 24, 2014|archive-url=https://web.archive.org/web/20140924002941/http://aajtak.intoday.in/story/chennai-super-kings-has-come-up-with-its-kaapi-challenge-1-780887.html|url-status=live}}</ref><ref>{{cite news|date=September 26, 2014|title=Must Watch: CSK players' superb dance moves|url=http://www.abplive.in/sports/2014/09/26/article407473.ece/Must-Watch-CSK-players-superb-dance-moves|newspaper=ABP News Bureau|location=New Delhi|access-date=September 27, 2014|archive-date=September 27, 2014|archive-url=https://web.archive.org/web/20140927220657/http://www.abplive.in/sports/2014/09/26/article407473.ece/Must-Watch-CSK-players-superb-dance-moves|url-status=live}}</ref>


==Criticism==
==Criticism==
A number of criticisms arose relating to the campaign, accusing it of being self-congratulatory,<ref name="tfn">{{cite news|url=http://thirdforcenews.org.uk/funding-and-finance/news/cold-war-charity-defends-itself-against-ice-bucket-criticism|title=Cold war: charity defends itself against ice-bucket challenge criticism|last=Martin|first=Graham|date=August 26, 2014|newspaper=Third Force News|access-date=September 30, 2014|archive-date=October 6, 2014|archive-url=https://web.archive.org/web/20141006075256/http://thirdforcenews.org.uk/funding-and-finance/news/cold-war-charity-defends-itself-against-ice-bucket-criticism|url-status=live}}</ref><ref>{{cite web|last1=Hogan|first1=Michael|title=The celebrity ice-bucket challenge leaves me cold|url=https://www.telegraph.co.uk/men/the-filter/11045083/Celebrity-ice-bucket-challenge-why-it-leaves-me-cold.html|work=The Telegraph|date=August 14, 2014|access-date=August 20, 2014|archive-date=August 20, 2014|archive-url=https://web.archive.org/web/20140820150824/http://www.telegraph.co.uk/men/the-filter/11045083/Celebrity-ice-bucket-challenge-why-it-leaves-me-cold.html|url-status=live}}</ref> focusing primarily on fun rather than donating money to charity, and substituting a trivial activity for more genuine involvement in charitable activities.<ref name=vice>{{cite web|url = https://www.vice.com/read/dumping-a-bucket-of-ice-on-your-head-does-not-make-you-a-philanthropist-813|last = Pardes|first = Arielle|title = Dumping a bucket of ice on your head does not make you a philanthropist|publisher = [[Vice (magazine)|Vice]]|date = August 13, 2014|website = VICE|access-date = September 1, 2017|archive-date = October 12, 2016|archive-url = https://web.archive.org/web/20161012235800/http://www.vice.com/read/dumping-a-bucket-of-ice-on-your-head-does-not-make-you-a-philanthropist-813|url-status = live}}</ref> Writing in ''[[The Daily Telegraph]]'', Willard Foxton described the challenge as "a middle-class [[wet T-shirt contest]] for armchair clicktivists",<ref>{{cite web|last=Foxton|first=Willard|url=http://blogs.telegraph.co.uk/technology/willardfoxton2/100014135/the-ice-bucket-challenge-a-middle-class-wet-t-shirt-contest-for-armchair-clicktivists|archive-url=https://web.archive.org/web/20140825082935/http://blogs.telegraph.co.uk/technology/willardfoxton2/100014135/the-ice-bucket-challenge-a-middle-class-wet-t-shirt-contest-for-armchair-clicktivists/|url-status=dead|archive-date=August 25, 2014|title=The Ice Bucket Challenge – a middle-class wet-T-shirt contest for armchair clicktivists|publisher=Blogs.telegraph.co.uk|access-date=August 23, 2014}}</ref> and the ''[[London Evening Standard|Evening Standard Magazine]]'' said that "it has become less about raising funds and all about showing off your star-pulling power".<ref name="esm">{{cite news|title=Get Over It|newspaper=[[London Evening Standard|Evening Standard Magazine]]|page=3|date=August 29, 2014}}</ref>


On August 28, 2014, it was reported that the ALS Association had filed an application to trademark the term "ice bucket challenge",<ref name="F20140828">{{cite web|url=http://fortune.com/2014/08/28/als-association-trademark-ice-bucket-challenge/|title=ALS Association looks to trademark the term 'ice bucket challenge'|work=Fortune|access-date=September 19, 2014|archive-date=September 3, 2014|archive-url=https://web.archive.org/web/20140903091425/http://fortune.com/2014/08/28/als-association-trademark-ice-bucket-challenge/|url-status=live}}</ref><ref name="MW20140829">Vizard, Sarah (August 29, 2014). [http://www.marketingweek.co.uk/sectors/charities/not-for-profit/public-sector/als-association-tries-to-trademark-ice-bucket-challenge/4011502.article "ALS Association tries to trademark 'ice bucket challenge{{' "}}] {{Webarchive|url=https://web.archive.org/web/20140903152553/http://www.marketingweek.co.uk/sectors/charities/not-for-profit/public-sector/als-association-tries-to-trademark-ice-bucket-challenge/4011502.article |date=September 3, 2014 }}. ''Marketing Week''</ref> but the application was retracted amid criticism a day later.<ref name="F20140829">{{cite web|url=http://fortune.com/2014/08/29/als-trademark-ice-bucket-challenge/|title=''Not so fast: ALS Association pulls trademark application for term "ice bucket challenge"''|work=Fortune|access-date=September 19, 2014|archive-date=September 17, 2014|archive-url=https://web.archive.org/web/20140917000101/http://fortune.com/2014/08/29/als-trademark-ice-bucket-challenge/|url-status=live}}</ref>
A number of criticisms arose relating to the campaign, accusing it of being self-congratulatory,<ref name="tfn"/><ref>{{cite web|last1=Hogan|first1=Michael|title=The celebrity ice-bucket challenge leaves me cold|url=http://www.telegraph.co.uk/men/the-filter/11045083/Celebrity-ice-bucket-challenge-why-it-leaves-me-cold.html|work=The Telegraph|date=August 14, 2014|accessdate=August 20, 2014}}</ref> focusing primarily on fun rather than donating money to charity, and substituting a trivial activity for more genuine involvement in charitable activities.<ref name=vice>{{cite web|url = http://www.vice.com/read/dumping-a-bucket-of-ice-on-your-head-does-not-make-you-a-philanthropist-813|last = Pardes|first = Arielle|title = Dumping a bucket of ice on your head does not make you a philanthropist|publisher = ''[[Vice (magazine)|Vice]]''|date = August 13, 2014|accessdate = |website =VICE}}</ref> Writing in ''[[The Daily Telegraph]]'', Willard Foxton described the challenge as "a middle-class [[wet T-shirt contest]] for armchair clicktivists",<ref>{{cite web|last=Foxton|first=Willard|url=http://blogs.telegraph.co.uk/technology/willardfoxton2/100014135/the-ice-bucket-challenge-a-middle-class-wet-t-shirt-contest-for-armchair-clicktivists|title=The Ice Bucket Challenge – a middle-class wet-T-shirt contest for armchair clicktivists|publisher=Blogs.telegraph.co.uk|accessdate=August 23, 2014}}</ref> and the ''[[London Evening Standard|Evening Standard Magazine]]'' said that "it has become less about raising funds and all about showing off your star-pulling power".<ref name="esm">{{cite journal|title=Get Over It|publisher=[[London Evening Standard|Evening Standard Magazine]]|page=3|date=29 August 2014}}</ref>

On August 28, 2014, it was reported that the ALS Association had filed an application to trademark the term "ice bucket challenge",<ref name="F20140828">{{cite web|url=http://fortune.com/2014/08/28/als-association-trademark-ice-bucket-challenge/|title=ALS Association looks to trademark the term 'ice bucket challenge'|work=Fortune|accessdate=19 September 2014}}</ref><ref name="MW20140829">Vizard, Sarah (August 29, 2014). [http://www.marketingweek.co.uk/sectors/charities/not-for-profit/public-sector/als-association-tries-to-trademark-ice-bucket-challenge/4011502.article "ALS Association tries to trademark 'ice bucket challenge'"]. ''Marketing Week''</ref> but the application was retracted amid criticism a day later.<ref name="F20140829">{{cite web|url=http://fortune.com/2014/08/29/als-trademark-ice-bucket-challenge/|title=''Not so fast: ALS Association pulls trademark application for term "ice bucket challenge"''|work=Fortune|accessdate=19 September 2014}}</ref>


===Importance of the cause===
===Importance of the cause===
[[William MacAskill]], Vice-President of [[Giving What We Can]], an organization that advocates for people to engage in more [[effective altruism]], was critical of the Ice Bucket Challenge, citing two chief objections.<ref name=quartz/> First, he argued that the Ice Bucket Challenge resulted in "funding cannibalism": "for every $1 we raise, 50¢ would have been donated anyway".<ref name=quartz/> Relatedly, MacAskill argued that the challenge encouraged [[moral licensing]], whereby people who engage in one act they consider good may feel more licensed to engage in bad behavior.<ref name=quartz>{{cite web|url=http://qz.com/249649/the-cold-hard-truth-about-the-ice-bucket-challenge/|last = MacAskill|first = William|title=Comment: The cold, hard truth about the ice bucket challenge|date = August 15, 2014|accessdate = September 7, 2014|publisher = ''[[Quartz (publication)|Quartz]]''}}</ref><ref>{{cite web|author=MacAskill, William|url=http://www.sbs.com.au/news/article/2014/08/18/comment-cold-hard-truth-about-ice-bucket-challenge|title=Comment: The cold, hard truth about the ice bucket challenge|publisher=Sbs.com.au|date=August 18, 2014|accessdate=2014-08-20}}</ref> MacAskill's piece met with considerable critical pushback, and he published a follow-up a few days later suggesting an Ice Bucket Challenge for causes he considered more important and cost-effective to support. Citing research from [[GiveWell]], MacAskill gave the example of donating to the [[Against Malaria Foundation]] to end [[malaria]].<ref>{{cite web|url=http://qz.com/250845/this-week-lets-dump-a-few-ice-buckets-to-wipe-out-malaria-too/|title = This week, let’s dump a few ice buckets to wipe out malaria too|last = MacAskill|first = William|date = August 18, 2014|accessdate = September 7, 2014|publisher = ''[[Quartz (publication)|Quartz]]''}}</ref> MacAskill's pieces were cited in ''[[Forbes]]'',<ref>{{cite web|url=http://www.forbes.com/sites/dandiamond/2014/08/18/ok-the-ice-bucket-challenge-worked-now-where-will-the-dollars-go/|title = OK, The ALS Ice Bucket Challenge Worked. Now Where Will The Dollars Go?|last = Diamond|first = Dan|date = August 18, 2014|accessdate = September 7, 2014}}</ref> ''Nonprofit Quarterly'',<ref name=npq>{{cite web|url=https://nonprofitquarterly.org/philanthropy/24686-throwing-cold-water-on-ice-bucket-philanthropy.html|title = Throwing Cold Water on Ice Bucket Philanthropy|last = Cohen|first = Rick|date = August 19, 2014|accessdate = September 7, 2014|publisher = ''Nonprofit Quarterly''}}</ref> and ''[[Boston Review]]''.<ref>{{cite web|url=http://www.bostonreview.net/blog/andrew-mayersohn-als-ice-bucket-challenge-empathy-viral-activism|title = Empathy vs. Rationality: The Ice Bucket Challenge|last = Mayersohn|first = Andrew|date = September 4, 2014|accessdate = September 7, 2014|publisher = ''[[Boston Review]]''}}</ref>
[[William MacAskill]], vice-president of [[Giving What We Can]], an organization that advocates for people to engage in more [[effective altruism]], was critical of the Ice Bucket Challenge, citing two chief objections.<ref name=quartz/> First, he claimed that the Ice Bucket Challenge resulted in "funding cannibalism": "for every $1 we raise, 50¢ would have been donated anyway".<ref name=quartz/> Relatedly, MacAskill claimed that the challenge encouraged [[moral licensing]], whereby people who engage in one act they consider good may feel more licensed to engage in bad behavior.<ref name=quartz>{{cite news|url = http://qz.com/249649/the-cold-hard-truth-about-the-ice-bucket-challenge/|last = MacAskill|first = William|title = Comment: The cold, hard truth about the ice bucket challenge|date = August 15, 2014|access-date = September 7, 2014|work = [[Quartz (publication)|Quartz]]|archive-date = September 7, 2014|archive-url = https://web.archive.org/web/20140907043558/http://qz.com/249649/the-cold-hard-truth-about-the-ice-bucket-challenge/|url-status = live}}</ref><ref>{{cite web|author=MacAskill, William|url=http://www.sbs.com.au/news/article/2014/08/18/comment-cold-hard-truth-about-ice-bucket-challenge|title=Comment: The cold, hard truth about the ice bucket challenge|publisher=Sbs.com.au|date=August 18, 2014|access-date=August 20, 2014|archive-date=August 20, 2014|archive-url=https://web.archive.org/web/20140820004033/http://www.sbs.com.au/news/article/2014/08/18/comment-cold-hard-truth-about-ice-bucket-challenge|url-status=live}}</ref> MacAskill's piece was met with considerable critical push-back, and he published a follow-up a few days later suggesting an Ice Bucket Challenge for causes he considered more important and cost-effective to support. Citing research from [[GiveWell]], MacAskill gave the example of donating to the [[Against Malaria Foundation]] to end [[malaria]].<ref>{{cite news|url = http://qz.com/250845/this-week-lets-dump-a-few-ice-buckets-to-wipe-out-malaria-too/|title = This week, let's dump a few ice buckets to wipe out malaria too|last = MacAskill|first = William|date = August 18, 2014|access-date = September 7, 2014|work = [[Quartz (publication)|Quartz]]|archive-date = September 2, 2014|archive-url = https://web.archive.org/web/20140902072214/http://qz.com/250845/this-week-lets-dump-a-few-ice-buckets-to-wipe-out-malaria-too/|url-status = live}}</ref> MacAskill's pieces were cited in ''Nonprofit Quarterly'',<ref name=npq>{{cite magazine|url = https://nonprofitquarterly.org/philanthropy/24686-throwing-cold-water-on-ice-bucket-philanthropy.html|title = Throwing Cold Water on Ice Bucket Philanthropy|last = Cohen|first = Rick|date = August 19, 2014|access-date = September 7, 2014|magazine = Nonprofit Quarterly|archive-date = September 8, 2014|archive-url = https://web.archive.org/web/20140908090636/https://nonprofitquarterly.org/philanthropy/24686-throwing-cold-water-on-ice-bucket-philanthropy.html|url-status = live}}</ref> and ''[[Boston Review]]''.<ref>{{cite magazine|url = https://www.bostonreview.net/blog/andrew-mayersohn-als-ice-bucket-challenge-empathy-viral-activism|title = Empathy vs. Rationality: The Ice Bucket Challenge|last = Mayersohn|first = Andrew|date = September 4, 2014|access-date = September 7, 2014|magazine = [[Boston Review]]|archive-date = September 6, 2014|archive-url = https://web.archive.org/web/20140906154056/http://www.bostonreview.net/blog/andrew-mayersohn-als-ice-bucket-challenge-empathy-viral-activism|url-status = live}}</ref>


Julia Belluz at [[Vox Media|Vox.com]] wrote a piece with similar criticisms, linking to MacAskill's piece. Belluz noted that funding for diseases was often not proportional to the number of deaths caused by the diseases. She also noted that donating to developing world health causes could provide much greater [[Health economics|healthcare value]] than donating for the treatment of rare diseases, an observation that is common in the [[effective altruism]] movement.<ref>{{cite web|url=http://www.vox.com/2014/8/20/6040435/als-ice-bucket-challenge-and-why-we-give-to-charity-donate|title = The truth about the Ice Bucket Challenge: Viral memes shouldn't dictate our charitable giving|last = Belluz|first = Julia|publisher = [[Vox Media#Vox.com|Vox.com]]|date = August 20, 2014|accessdate = September 6, 2014}}</ref>
[[Julia Belluz]] at [[Vox Media|Vox.com]] wrote a piece with similar criticisms, linking to MacAskill's piece. Belluz noted that funding for diseases was often not proportional to the number of deaths caused by the diseases. She also noted that donating to developing world health causes could provide much greater [[Health economics|healthcare value]] than donating for the treatment of rare diseases, an observation that is common in the [[effective altruism]] movement.<ref>{{cite web|url = https://www.vox.com/2014/8/20/6040435/als-ice-bucket-challenge-and-why-we-give-to-charity-donate|title = The truth about the Ice Bucket Challenge: Viral memes shouldn't dictate our charitable giving|last = Belluz|first = Julia|author-link = Julia Belluz|publisher = [[Vox Media#Vox|Vox.com]]|date = August 20, 2014|access-date = September 6, 2014|archive-date = September 5, 2014|archive-url = https://web.archive.org/web/20140905173607/http://www.vox.com/2014/8/20/6040435/als-ice-bucket-challenge-and-why-we-give-to-charity-donate|url-status = live}}</ref>


In the [[BBC]]'s ''More or Less'' podcast, economist [[Tim Harford]] discussed the Ice Bucket Challenge and how to select the best charities, referencing work by [[GiveWell]].<ref>{{cite web|url=http://downloads.bbc.co.uk/podcasts/radio4/moreorless/moreorless_20140905-1730a.mp3|title = To ice or not to ice?|last = Harford|first = Tim|authorlink = Tim Harford|date = September 5, 2014|accessdate = September 7, 2014|publisher = [[British Broadcasting Corporation]]}}</ref> He himself participated in the Ice Bucket Challenge, donating to the [[Schistosomiasis Control Initiative]].<ref>{{cite web|url=http://timharford.com/2014/09/in-which-i-take-the-ice-bucket-challenge-the-nerdy-way/|title = In which I take the ice-bucket challenge the nerdy way...|last = Harford|first = Tim|date = September 5, 2014|accessdate = September 7, 2014}}</ref> Ben Carter and Keith Moore wrote an article for the [[BBC News]] drawing on the arguments made in the podcast.<ref>{{cite web|url=http://www.bbc.com/news/magazine-29087531|title = Icy logic: Choosing a charity with your head and your heart|date = September 6, 2014|accessdate = September 12, 2014|publisher = [[British Broadcasting Corporation]]|last = Carter|first = Ben|last2 = Moore|first2 = Keith}}</ref>
In the [[BBC]]'s ''More or Less'' podcast, economist [[Tim Harford]] discussed the Ice Bucket Challenge and how to select the best charities, referencing work by [[GiveWell]].<ref>{{cite web|url = http://downloads.bbc.co.uk/podcasts/radio4/moreorless/moreorless_20140905-1730a.mp3|title = To ice or not to ice?|last = Harford|first = Tim|author-link = Tim Harford|date = September 5, 2014|access-date = September 7, 2014|publisher = [[British Broadcasting Corporation]]|archive-date = September 8, 2014|archive-url = https://web.archive.org/web/20140908065904/http://downloads.bbc.co.uk/podcasts/radio4/moreorless/moreorless_20140905-1730a.mp3|url-status = live}}</ref> He himself participated in the Ice Bucket Challenge, donating to the [[Schistosomiasis Control Initiative]].<ref>{{cite web|url = http://timharford.com/2014/09/in-which-i-take-the-ice-bucket-challenge-the-nerdy-way/|title = In which I take the ice-bucket challenge the nerdy way…|last = Harford|first = Tim|date = September 5, 2014|access-date = September 7, 2014|archive-date = September 8, 2014|archive-url = https://web.archive.org/web/20140908063539/http://timharford.com/2014/09/in-which-i-take-the-ice-bucket-challenge-the-nerdy-way/|url-status = live}}</ref> Ben Carter and Keith Moore wrote an article for the [[BBC News]] drawing on the arguments made in the podcast.<ref>{{cite web|url = https://www.bbc.com/news/magazine-29087531|title = Icy logic: Choosing a charity with your head and your heart|date = September 6, 2014|access-date = September 12, 2014|publisher = [[British Broadcasting Corporation]]|last1 = Carter|first1 = Ben|last2 = Moore|first2 = Keith|archive-date = September 13, 2014|archive-url = https://web.archive.org/web/20140913155332/http://www.bbc.com/news/magazine-29087531|url-status = live}}</ref>


===Use of donated funds===
===Use of donated funds===
Retired [[Professional wrestling|professional wrestler]] [[Lance Storm]] declined the challenge despite being nominated twice, and posted a note on his official website stating that most of the money that is donated goes towards promotional and advertising of the ALS Association while the remaining amount (at most 25% of what is donated) "is going into the pockets of Big Pharma", which is already doing ALS research and is therefore inflating their already-high profits. Storm went on to comment that it would be better to actually help someone with ALS and donate money directly to ALS patients.<ref>{{cite web|url=http://www.stormwrestling.com/083114.html|title=ALSA Ice Bucket Challenge|publisher=|accessdate=19 September 2014}}</ref><ref>{{cite web|url=http://www.wrestlingnewssource.com/news/35898/Lance-Storm-Shares-His-Thoughts-On-The-ALS-Ice/|title=Lance Storm Shares His Thoughts On The ALS Ice Bucket Challenge|publisher=|accessdate=19 September 2014}}</ref> The ALS Association responded to similar criticisms by saying that 79% of their annual budget went toward programs in the past year.<ref>{{cite web |url=http://www.alsa.org/news/archive/debunks-article.html |title=The ALS Association Debunks Fake News Article that Went Viral |date=August 30, 2014}}</ref>
Retired [[Professional wrestling|professional wrestler]] [[Lance Storm]] declined the challenge despite being nominated twice, and posted a note on his official website stating that most of the money that is donated goes towards promotional and advertising of the ALS Association while the remaining amount (at most 25% of what is donated) "is going into the pockets of Big Pharma", which is already doing ALS research and is therefore inflating their already-high profits. Storm went on to comment that it would be better to actually help someone with ALS and donate money directly to ALS patients.<ref>{{cite web|url=http://www.stormwrestling.com/083114.html|title=ALSA Ice Bucket Challenge|access-date=September 19, 2014|archive-date=September 4, 2014|archive-url=https://web.archive.org/web/20140904142006/http://www.stormwrestling.com/083114.html|url-status=live}}</ref><ref>{{cite web|url=http://www.wrestlingnewssource.com/news/35898/Lance-Storm-Shares-His-Thoughts-On-The-ALS-Ice/|title=Lance Storm Shares His Thoughts On The ALS Ice Bucket Challenge|date=September 2, 2014|access-date=September 19, 2014|archive-date=September 7, 2014|archive-url=https://web.archive.org/web/20140907205123/http://www.wrestlingnewssource.com/news/35898/Lance-Storm-Shares-His-Thoughts-On-The-ALS-Ice/|url-status=live}}</ref> The ALS Association responded to similar criticisms by saying that 79% of their annual budget went toward programs in the past year.<ref>{{cite web |url=http://www.alsa.org/news/archive/debunks-article.html |title=The ALS Association Debunks Fake News Article that Went Viral |date=August 30, 2014 |access-date=September 4, 2014 |archive-date=October 3, 2014 |archive-url=https://web.archive.org/web/20141003094732/http://www.alsa.org/news/archive/debunks-article.html |url-status=dead }}</ref>


Members of the [[pro-life movement]], such as [[Lila Rose]] of [[Live Action (organization)|Live Action]], criticised donations to the ALS Association, because it uses [[embryonic stem cell]]s in its ALS research.<ref>{{cite web|url=http://www.worldmag.com/2014/08/critics_throw_cold_water_on_the_ice_bucket_challenge|title=Critics throw cold water on the Ice Bucket Challenge|publisher=worldmag.com|first=Courtney|last=Crandell}}</ref> Related organisations such as the [[Family Research Council]] suggested that people participating in the Ice Bucket Challenge instead donate money to Midwest Stem Cell Therapy Center, [[Mayo Clinic]], and the [[John Paul II Medical Research Institute]], all three of which run [[clinical trial]]s with [[adult stem cell]]s, rather than embryonic ones.<ref>{{cite web|url=http://dailysignal.com/2014/08/23/pro-lifers-gone-cold-als-ice-bucket-challenge/|title=Why Some Pro-Lifers Go Cold on ALS Ice Bucket Challenge|last=Harkness|first=Kelsey|date=23 August 2014|work=The Daily Signal|accessdate=25 August 2014}}</ref><ref>{{cite web|url=http://www.frcblog.com/2014/08/send-your-ice-bucket-challenge-donation-ethical-research/|title=Send Your Ice Bucket Challenge Donation to Ethical, Successful Adult Stem Cell Research|last=Prentice|first=David|date=21 August 2014|publisher=[[Family Research Council]]|accessdate=25 August 2014}}</ref> The [[Archdiocese of Cincinnati]], with its 113 [[Christian school|schools]] also recommended individuals participating in the Ice Bucket Challenge to donate to such groups, but not to the ALS Association "saying the group's funding of embryonic stem cell research is 'in direct conflict with Catholic teaching'."<ref>{{cite web|url=http://www.newsobserver.com/2014/08/21/4086135_ohio-catholic-diocese-discourages.html?sp=/99/102/114/&rh=1|title=Ohio diocese discourages ALS ice bucket challenge|last=Myers|first=Amanda Lee|date=21 August 2014|work=News Observer|accessdate=25 August 2014|location=Cincinnati}}</ref>
Members of the [[pro-life movement]], such as [[Lila Rose]] of [[Live Action (organization)|Live Action]], criticised donations to the ALS Association, because it uses [[embryonic stem cell]]s in its ALS research.<ref>{{cite web|url=http://www.worldmag.com/2014/08/critics_throw_cold_water_on_the_ice_bucket_challenge|title=Critics throw cold water on the Ice Bucket Challenge|publisher=worldmag.com|first=Courtney|last=Crandell|access-date=August 22, 2014|archive-date=August 25, 2014|archive-url=https://web.archive.org/web/20140825002003/http://www.worldmag.com/2014/08/critics_throw_cold_water_on_the_ice_bucket_challenge|url-status=live}}</ref> Related organisations such as the [[Family Research Council]] suggested that people participating in the Ice Bucket Challenge instead donate money to Midwest Stem Cell Therapy Center, [[Mayo Clinic]], and the [[John Paul II Medical Research Institute]], all three of which run [[clinical trial]]s with [[adult stem cell]]s, rather than embryonic ones.<ref>{{cite web|url=http://www.frcblog.com/2014/08/send-your-ice-bucket-challenge-donation-ethical-research/|title=Send Your Ice Bucket Challenge Donation to Ethical, Successful Adult Stem Cell Research|last=Prentice|first=David|date=August 21, 2014|publisher=[[Family Research Council]]|access-date=August 25, 2014|archive-date=August 25, 2014|archive-url=https://web.archive.org/web/20140825144703/http://www.frcblog.com/2014/08/send-your-ice-bucket-challenge-donation-ethical-research/|url-status=usurped}}</ref> The [[Archdiocese of Cincinnati]], with its 113 [[Christian school|schools]] also recommended individuals participating in the Ice Bucket Challenge to donate to such groups, but not to the ALS Association "saying the group's funding of embryonic stem cell research is 'in direct conflict with Catholic teaching'."<ref>{{cite web|url=http://www.newsobserver.com/2014/08/21/4086135_ohio-catholic-diocese-discourages.html?sp=/99/102/114/&rh=1|title=Ohio diocese discourages ALS ice bucket challenge|last=Myers|first=Amanda Lee|date=August 21, 2014|work=News Observer|access-date=August 25, 2014|location=Cincinnati|url-status=dead|archive-url=https://web.archive.org/web/20140825144831/http://www.newsobserver.com/2014/08/21/4086135_ohio-catholic-diocese-discourages.html?sp=%2F99%2F102%2F114%2F&rh=1|archive-date=August 25, 2014}}</ref>


[[PETA]] criticized the ALS Association’s Ice Bucket Challenge, saying that money raised through the fundraiser would be used to fund “archaic and painful tests on animals.<ref name="PETA challenges"/> [[Russell Simmons]],<ref name="PETA challenges">{{cite news|last1=Bedard|first1=Paul|title=PETA challenges ALS 'ice bucket challenge' over animal testing|url=http://www.washingtonexaminer.com/peta-challenges-als-ice-bucket-challenge-over-animal-testing/article/2552632|accessdate=29 January 2015|publisher=Washington Examiner|date=29 August 2014}}</ref> [[Pamela Anderson]],<ref name="Pamela Anderson Declines">{{cite news|last1=Nudd|first1=Tim|title=Pamela Anderson Declines Ice Bucket Challenge, Citing ALS Animal Testing|url=http://www.people.com/article/pamela-anderson-ice-bucket-challenge|accessdate=29 January 2015|publisher=People|date=22 August 2014}}</ref> and [[Grimes (musician)|Grimes]],<ref>{{cite web | url=http://www.stereogum.com/1700952/grimes-rejects-ice-bucket-challenge-because-als-association-tests-on-animals/news/ | title=Grimes Rejects Ice Bucket Challenge Because ALS Association Tests On Animals | publisher=Stereogum | date=24 August 2014 | accessdate=29 January 2015 | first=James | last=Rettig | archiveurl=https://web.archive.org/web/20150129184253/http://www.stereogum.com/1700952/grimes-rejects-ice-bucket-challenge-because-als-association-tests-on-animals/news/ | archivedate=29 January 2015 |deadurl=no}}</ref><ref>{{cite news|last1=Peters|first1=Mitchell|title=Grimes Declines Ice Bucket Challenge Over ALS Association's Animal Testing Policy|url=http://www.billboard.com/articles/news/6229174/grimes-declines-ice-bucket-challenge-over-als-associations-animal-testing|accessdate=29 January 2015|publisher=Billboard|date=24 August 2014}}</ref> among other celebrities, also criticized the ALS Association’s fundraiser for its support of animal testing. Anderson wrote on her [[Facebook]] page, “Trying to cure human diseases by relying on outdated and ineffective animal experiments isn't only cruel – it's a grave disservice to people who desperately need cures.<ref name="Pamela Anderson Declines"/>
[[PETA]] criticized the ALS Association's Ice Bucket Challenge, saying that money raised through the fundraiser would be used to fund "archaic and painful tests on animals."<ref name="PETA challenges"/> [[Russell Simmons]],<ref name="PETA challenges">{{cite magazine|last1=Bedard|first1=Paul|title=PETA challenges ALS 'ice bucket challenge' over animal testing|url=http://www.washingtonexaminer.com/peta-challenges-als-ice-bucket-challenge-over-animal-testing/article/2552632|access-date=January 29, 2015|magazine=Washington Examiner|date=August 29, 2014|archive-date=January 29, 2015|archive-url=https://web.archive.org/web/20150129222918/http://www.washingtonexaminer.com/peta-challenges-als-ice-bucket-challenge-over-animal-testing/article/2552632|url-status=live}}</ref> [[Pamela Anderson]],<ref name="Pamela Anderson Declines">{{cite magazine|last1=Nudd|first1=Tim|title=Pamela Anderson Declines Ice Bucket Challenge, Citing ALS Animal Testing|url=http://www.people.com/article/pamela-anderson-ice-bucket-challenge|access-date=January 29, 2015|magazine=People|date=August 22, 2014|archive-date=January 29, 2015|archive-url=https://web.archive.org/web/20150129232959/http://www.people.com/article/pamela-anderson-ice-bucket-challenge|url-status=live}}</ref> and [[Grimes (musician)|Grimes]],<ref>{{cite web | url=https://www.stereogum.com/1700952/grimes-rejects-ice-bucket-challenge-because-als-association-tests-on-animals/news/ | title=Grimes Rejects Ice Bucket Challenge Because ALS Association Tests On Animals | website=Stereogum | date=August 24, 2014 | access-date=January 29, 2015 | first=James | last=Rettig | archive-url=https://web.archive.org/web/20150129184253/http://www.stereogum.com/1700952/grimes-rejects-ice-bucket-challenge-because-als-association-tests-on-animals/news/ | archive-date=January 29, 2015 |url-status=live}}</ref><ref>{{cite magazine|last1=Peters|first1=Mitchell|title=Grimes Declines Ice Bucket Challenge Over ALS Association's Animal Testing Policy|url=https://www.billboard.com/articles/news/6229174/grimes-declines-ice-bucket-challenge-over-als-associations-animal-testing|access-date=January 29, 2015|magazine=Billboard|date=August 24, 2014|archive-date=April 10, 2015|archive-url=https://web.archive.org/web/20150410045337/http://www.billboard.com/articles/news/6229174/grimes-declines-ice-bucket-challenge-over-als-associations-animal-testing|url-status=live}}</ref> among other celebrities, also criticized the ALS Association's fundraiser for its support of animal testing. Anderson wrote on her [[Facebook]] page, "Trying to cure human diseases by relying on outdated and ineffective animal experiments isn't only cruel – it's a grave disservice to people who desperately need cures."<ref name="Pamela Anderson Declines"/>


===Focus on the stunt rather than donations===
===Focus on the stunt rather than donations===
American stunt performer and TV personality [[Steve-O]] questioned the campaign, suggesting that celebrities' videos generally forgot to share donation information for ALS charities, and that the initial $15 million in funds was insignificant, given the star power of the celebrities participating. He noted that, of the videos he viewed, only [[Charlie Sheen]] and [[Bill Gates]] mentioned that the point is to donate money.<ref>{{cite news|title=Steve-O takes aim at stars over ice bucket challenge|url=http://entertainment.ca.msn.com/celebs/steve-o-takes-aim-at-stars-over-ice-bucket-challenge-1|accessdate=August 19, 2014|work=MSN|publisher=Microsoft|date=August 19, 2014 |archiveurl=https://web.archive.org/web/20140820224752/http://entertainment.ca.msn.com/celebs/steve-o-takes-aim-at-stars-over-ice-bucket-challenge-1 |archivedate=2014-08-20}}</ref> A similar criticism was made by Jacob Davidson in ''[[Time Magazine]]''<ref>{{cite web|url=https://time.com/3107510/ice-bucket-challenge-als-we-need-to-do-better/|title = We Need To Do Better Than the Ice Bucket Challenge|last = Davidson|first = Jacob|date = August 13, 2014|accessdate = September 7, 2014|publisher = ''[[Time Magazine]]''}}</ref> and by Arielle Pardes in ''[[Vice (magazine)|Vice]]''.<ref name=vice/>
American stunt performer and TV personality [[Steve-O]] questioned the campaign, suggesting that celebrities' videos generally did not share donation information for ALS charities, and that the initial $15 million in funds was insignificant, given the star power of the celebrities participating. He noted that, of the videos he viewed, only [[Charlie Sheen]] and [[Bill Gates]] mentioned that the point is to donate money.<ref>{{cite news|title=Steve-O takes aim at stars over ice bucket challenge|url=http://entertainment.ca.msn.com/celebs/steve-o-takes-aim-at-stars-over-ice-bucket-challenge-1|access-date=August 19, 2014|work=MSN|publisher=Microsoft|date=August 19, 2014 |archive-url=https://web.archive.org/web/20140820224752/http://entertainment.ca.msn.com/celebs/steve-o-takes-aim-at-stars-over-ice-bucket-challenge-1 |archive-date=August 20, 2014}}</ref> A similar criticism was made by Jacob Davidson in ''[[Time Magazine]]''<ref>{{cite magazine|url = https://time.com/3107510/ice-bucket-challenge-als-we-need-to-do-better/|title = We Need To Do Better Than the Ice Bucket Challenge|last = Davidson|first = Jacob|date = August 13, 2014|access-date = September 7, 2014|magazine = [[Time Magazine]]|archive-date = September 8, 2014|archive-url = https://web.archive.org/web/20140908023811/http://time.com/3107510/ice-bucket-challenge-als-we-need-to-do-better/|url-status = live}}</ref> and by Arielle Pardes in ''[[Vice (magazine)|Vice]]''.<ref name=vice/>


===Health risks===
===Health risks===
On August 22, 2014, Dr. Brian O'Neill, a physician at the [[Detroit Medical Center]], warned that the challenge may have adverse health effects on participants, including potentially inducing a [[vagal response]] which might, for example, lead to unconsciousness in people taking blood pressure medications.<ref>{{cite web|url=http://detroit.cbslocal.com/2014/08/22/doctor-explains-potential-dangers-of-als-ice-bucket-challenge|title=Doctor Explains Potential Dangers of ALS "Ice Bucket Challenge"|work=[[CBS Detroit]]|date=August 23, 2014|accessdate=August 23, 2014}}</ref> A number of participants have sustained injuries,<ref>{{cite web|author=Jernigan, Joy|url=http://www.today.com/health/ouch-ice-bucket-fails-leave-some-bruised-battered-or-worse-1D80088361|title=Ouch! Ice Bucket Challenge leaves some bruised and battered – or worse – Health|publisher=TODAY.com|accessdate=August 23, 2014}}</ref> and at least one death has been linked to the challenge,<ref name=KentuckyAccident>{{cite news|last1=Bittenbender|first1=Steve|title=Kentucky firefighter dies after ice bucket challenge accident|url=http://www.reuters.com/article/2014/09/20/us-usa-kentucky-icebucket-idUSKBN0HF0KN20140920|accessdate=20 September 2014|agency=Reuters|date=20 September 2014}}</ref> with another thought to be from a variation on the challenge, jumping feet first into water.<ref name=Telegraph>{{cite news|last1=Philipson|first1=Alice|title=Teenager dies 'after taking ice bucket challenge'|url=http://www.telegraph.co.uk/news/uknews/scotland/11054784/Teenager-dies-after-taking-ice-bucket-challenge.html|accessdate=25 August 2014|work=The Telegraph|date=25 Aug 2014}}</ref>
On August 22, 2014, Dr. Brian O'Neill, a physician at the [[Detroit Medical Center]], warned that the challenge may have adverse health effects on participants, including potentially inducing a [[vagal response]] which might, for example, lead to unconsciousness in people taking blood pressure medications.<ref>{{cite web|url=http://detroit.cbslocal.com/2014/08/22/doctor-explains-potential-dangers-of-als-ice-bucket-challenge|title=Doctor Explains Potential Dangers of ALS "Ice Bucket Challenge"|work=[[CBS Detroit]]|date=August 23, 2014|access-date=August 23, 2014|archive-date=August 23, 2014|archive-url=https://web.archive.org/web/20140823020708/http://detroit.cbslocal.com/2014/08/22/doctor-explains-potential-dangers-of-als-ice-bucket-challenge/|url-status=live}}</ref> A number of participants have sustained injuries,<ref>{{cite web|author=Jernigan, Joy|url=http://www.today.com/health/ouch-ice-bucket-fails-leave-some-bruised-battered-or-worse-1D80088361|title=Ouch! Ice Bucket Challenge leaves some bruised and battered – or worse – Health|date=August 21, 2014 |publisher=TODAY.com|access-date=August 23, 2014|archive-date=August 22, 2014|archive-url=https://web.archive.org/web/20140822213144/http://www.today.com/health/ouch-ice-bucket-fails-leave-some-bruised-battered-or-worse-1D80088361|url-status=live}}</ref> and at least one death has been indirectly linked to the challenge, as a result of injuries sustained unrelated to the dumping of ice water,<ref name=KentuckyAccident>{{cite news|last1=Bittenbender|first1=Steve|title=Kentucky firefighter dies after ice bucket challenge accident|url=https://www.reuters.com/article/us-usa-kentucky-icebucket-idUSKBN0HF0KN20140920|access-date=September 20, 2014|work=Reuters|date=September 20, 2014|archive-date=January 31, 2016|archive-url=https://web.archive.org/web/20160131143008/http://www.reuters.com/article/us-usa-kentucky-icebucket-idUSKBN0HF0KN20140920|url-status=live}}</ref> with another death thought to be caused by a variation on the challenge, jumping feet first into ice water.<ref>{{cite web|url=http://www.telegraph.co.uk/news/uknews/scotland/11054784/Teenager-dies-after-taking-ice-bucket-challenge.html|title=Teenager dies 'after taking ice bucket challenge'|url-status=dead|archiveurl=https://archive.today/20140825233708/http://www.telegraph.co.uk/news/uknews/scotland/11054784/Teenager-dies-after-taking-ice-bucket-challenge.html|archivedate=2014-08-25|accessdate=2021-02-09}}</ref>


==="Michael's Story" poster===
==="Michael's Story" poster===
"Michael's Story" was a campaign poster from the UK MND Association's summer 2015 "Last Summer" first anniversary campaign which featured Michael Smith. He had not taken part in the Ice Bucket Challenge and was subsequently diagnosed with motor neurone disease. This caused controversy, with some critics saying that the poster was implying that Smith had deserved his illness for his previous non-participation. The claims were strongly refuted by the Association and by Smith himself.<ref name=michaelsmith>{{cite news|url=http://www.independent.co.uk/news/uk/home-news/motor-neurone-disease-charitys-poster-criticised-for-its-threatening-tone-10290395.html|title=Motor neurone disease charity's poster criticised for its 'threatening|author=Kunal Dutta|date=1 June 2015|work=The Independent|accessdate=6 October 2015}}</ref>
"Michael's Story" was a campaign poster from the UK MND Association's summer 2015 "Last Summer" first anniversary campaign which featured Michael Smith. He had not taken part in the Ice Bucket Challenge and was subsequently diagnosed with motor neurone disease. This caused controversy, with some critics saying that the poster was implying that Smith had deserved his illness for his previous non-participation. The claims were strongly refuted by the Association and by Smith himself.<ref name=michaelsmith>{{cite news|url=https://www.independent.co.uk/news/uk/home-news/motor-neurone-disease-charitys-poster-criticised-for-its-threatening-tone-10290395.html|title=Motor neurone disease charity's poster criticised for its 'threatening|author=Kunal Dutta|date=June 1, 2015|work=The Independent|access-date=October 6, 2015|archive-date=October 6, 2015|archive-url=https://web.archive.org/web/20151006220544/http://www.independent.co.uk/news/uk/home-news/motor-neurone-disease-charitys-poster-criticised-for-its-threatening-tone-10290395.html|url-status=live}}</ref>

=== Waste of water ===
[[File:California Drought Status Oct 21 2014.png|thumb|Drought in California in 2014]]
Meteorologist [[Jason Samenow]] estimated that during the peak of the movement's popularity in 2014, the equivalent of {{convert|5,000,000|USgal}} of water would have been used for the challenge. This calculation assumes that the average of one {{convert|4|USgal|adj=on}} bucket of water was used per video for the 1.2 million challenge videos<ref>{{Cite news|url=https://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html|title='Ice Bucket Challenge' Has Raised Millions for ALS Association|last=Steel|first=Emily|date=August 17, 2014|work=The New York Times|access-date=November 26, 2017|language=en-US|issn=0362-4331|archive-date=December 4, 2017|archive-url=https://web.archive.org/web/20171204072139/https://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html|url-status=live}}</ref> which were posted during that time.<ref>{{Cite news|url=https://www.washingtonpost.com/news/capital-weather-gang/wp/2014/08/18/how-much-water-has-been-used-in-the-ice-bucket-challenge/|title=How much water has been used in the Ice Bucket Challenge?|newspaper=Washington Post|access-date=November 26, 2017|archive-date=December 1, 2017|archive-url=https://web.archive.org/web/20171201050700/https://www.washingtonpost.com/news/capital-weather-gang/wp/2014/08/18/how-much-water-has-been-used-in-the-ice-bucket-challenge/|url-status=live}}</ref>

In January 2014, Governor [[Jerry Brown]] declared [[California]] to be in a [[Droughts in California|drought state of emergency]].<ref>{{Cite web|url=https://www.gov.ca.gov/news.php?id=18368|title=Office of Governor Edmund G. Brown Jr. – Newsroom|last=Governor|first=Office of the|website=gov.ca.gov|language=en|access-date=September 23, 2017|archive-url=https://web.archive.org/web/20170909213956/https://www.gov.ca.gov/news.php?id=18368|archive-date=September 9, 2017|url-status=dead}}</ref> This state of emergency was still in place as the Ice Bucket Challenge became most popular, and many local news stations in California took to criticizing the Challenge's unnecessary waste of water.<ref>{{Cite news|url=https://lbpost.com/news/2000004218-ice-bucket-challenge|title=A Drop In the Ice Bucket: Good for the Cause, Bad for the Drought|work=Long Beach Post|access-date=September 23, 2017|language=en-gb|archive-url=https://web.archive.org/web/20170923145115/https://lbpost.com/news/2000004218-ice-bucket-challenge|archive-date=September 23, 2017|url-status=dead}}</ref><ref>{{Cite news|url=https://www.theatlantic.com/national/archive/2014/08/the-california-drought-versus-the-ice-bucket-challenge/378776/|title=The California Drought Versus the Ice Bucket Challenge|last=Li|first=Shirley|work=The Atlantic|access-date=September 23, 2017|language=en-US|archive-date=September 23, 2017|archive-url=https://web.archive.org/web/20170923095905/https://www.theatlantic.com/national/archive/2014/08/the-california-drought-versus-the-ice-bucket-challenge/378776/|url-status=live}}</ref><ref>{{Cite news|url=https://www.latimes.com/local/lanow/la-me-ln-ice-bucket-challenge-water-drought-20140819-story.html|title=Ice Bucket Challenge stirs controversy in drought-plagued California|last=Stevens|first=Matt|date=August 20, 2014|work=Los Angeles Times|access-date=September 23, 2017|language=en-US|issn=0458-3035|archive-date=September 23, 2017|archive-url=https://web.archive.org/web/20170923145010/http://www.latimes.com/local/lanow/la-me-ln-ice-bucket-challenge-water-drought-20140819-story.html|url-status=live}}</ref> Also at the time in [[China]], various regions (including the important crop-producing [[Henan]] province) experienced months of extreme drought during the summer of 2014.{{Citation needed|date=October 2020}} On August 22, 2014, citizens of Henan stood together to protest the challenge, with signs that said "Henan, please say 'NO' to Ice Bucket Challenge."<ref>{{Cite news|url=http://shanghaiist.com/2014/08/24/residents_in_drought-striken_henan.php|title=LOOK: Residents in drought-stricken Henan protest Ice Bucket Challenge, dub it 'wasteful'|work=Shanghaiist|access-date=October 17, 2017|language=en-US|archive-date=November 5, 2017|archive-url=https://web.archive.org/web/20171105200032/http://shanghaiist.com/2014/08/24/residents_in_drought-striken_henan.php|url-status=live}}</ref><ref>{{Cite web|url=http://news.qq.com/a/20140822/069750.htm#p=4|title=组图:河南久旱地区民众抗议冰桶挑战_新闻_腾讯网|website=news.qq.com|language=zh-CN|access-date=October 17, 2017|archive-date=October 17, 2017|archive-url=https://web.archive.org/web/20171017145840/http://news.qq.com/a/20140822/069750.htm#p=4|url-status=live}}</ref>

To prevent wasting drinkable water, many performed the ALS Ice Bucket Challenge by using natural water sources. [[Carole King]] performed the challenge using creek water that was immediately returned to the creek,<ref>{{Citation|last=TheCaroleKing|title=Carole King Takes the ALS Ice Bucket Challenge|date=August 18, 2014|url=https://www.youtube.com/watch?v=bxJ2uiZ9bzE|access-date=October 18, 2017|archive-date=May 19, 2018|archive-url=https://web.archive.org/web/20180519115127/https://www.youtube.com/watch?v=bxJ2uiZ9bzE&feature=youtu.be|url-status=live}}</ref> and the Killer Clown, a YouTube personality, performed the challenge using rainwater.<ref>{{Citation|last=DM Pranks' Killer Clowns|title=Killer Clown ALS Ice Bucket Challenge! #IceBucketChallenge #strikeoutals|date=August 23, 2014|url=https://www.youtube.com/watch?v=M1aWL8PyPNg|access-date=October 18, 2017|archive-date=May 19, 2018|archive-url=https://web.archive.org/web/20180519115143/https://www.youtube.com/watch?v=M1aWL8PyPNg|url-status=live}}</ref> In response to the criticisms in California, some Californians performed the challenge by using dirt instead of water.<ref>{{Citation|last=C Dub|title=Dirt Bucket Challenge!!!|date=August 20, 2014|url=https://www.youtube.com/watch?v=sQ17lxFMg2g|access-date=October 18, 2017|archive-date=May 19, 2018|archive-url=https://web.archive.org/web/20180519115200/https://www.youtube.com/watch?v=sQ17lxFMg2g|url-status=live}}</ref>

Some ALS organizations, such as the ALS Therapy Development Institute, has published guidelines for the Ice Bucket Challenge to minimize water usage through alternatives, like "filling the bucket with socks."<ref>{{cite web|url=https://www.als.net/icebucketchallenge/#water-conservation|website=ALS Therapy Development Institute|title=ALS Therapy Development Institute|access-date=November 28, 2017|archive-date=December 1, 2017|archive-url=https://web.archive.org/web/20171201034111/https://www.als.net/icebucketchallenge/#water-conservation|url-status=live}}</ref>


==See also==
==See also==
*[[Winter swimming]]
* [[Book bucket challenge]]
* [[Mannequin Challenge]]
* [[Winter swimming]]


==References==
==References==
{{Reflist|colwidth=30em}}
{{Reflist}}


==External links==
==External links==
{{Commons category|Ice Bucket Challenge}}
{{Commons category|Ice Bucket Challenge}}
* [https://www.youtube.com/watch?v=P-cKyJ-28Pw Video: Interview Pat Quinn on subject “Hype”, for MOTI Museum]
* [https://www.youtube.com/watch?v=P-cKyJ-28Pw Video: Interview Pat Quinn on subject "Hype", for MOTI Museum]
* [http://www.alsa.org/fight-als/ice-bucket-challenge.html ALS Association page]
* [http://www.alsa.org/fight-als/ice-bucket-challenge.html ALS Association page]
* [http://ibc.qex.cz Ice Bucket Challenge: Celebrity Participants and Nominees graph]
* [http://ibc.qex.cz Ice Bucket Challenge: Celebrity Participants and Nominees graph]
Line 148: Line 172:
{{Amyotrophic lateral sclerosis}}
{{Amyotrophic lateral sclerosis}}
{{Challenges}}
{{Challenges}}
{{Authority control}}


[[Category:2010s fads and trends]]
[[Category:2010s fads and trends]]
[[Category:2014 introductions]]
[[Category:Projects established in 2014]]
[[Category:Challenges]]
[[Category:Internet challenges]]
[[Category:Health-related fundraisers]]
[[Category:Health-related fundraisers]]
[[Category:Internet memes]]
[[Category:Internet memes introduced in 2014]]
[[Category:Viral videos]]
[[Category:Viral videos]]
[[Category:Articles containing video clips]]
[[Category:Articles containing video clips]]
[[Category:Amyotrophic lateral sclerosis]]
[[Category:Amyotrophic lateral sclerosis]]
[[Category:Ice]]
[[Category:Internet memes]]
[[Category:Webby Award winners]]
[[Category:2014 in Internet culture]]

Latest revision as of 18:41, 21 December 2024

A person performing the ALS Ice Bucket Challenge

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, was an activity involving the pouring of a bucket of ice water over a person's head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as motor neuron disease or Lou Gehrig's disease) and encourage donations to research. The challenge was co-founded by Pat Quinn and Pete Frates;[1] it went viral on social media during July–August 2014.[2][3] In the United States, many people participated for the ALS Association, and in the United Kingdom, many people participated for the Motor Neurone Disease Association,[4] although some individuals opted to donate their money from the Ice Bucket Challenge to other organizations.[5]

The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation.[6]

On August 1, 2015, a group of ALS organizations in the United States, including the ALS Association, Les Turner ALS Foundation, and ALS Therapy Development Institute, re-introduced the Ice Bucket Challenge for 2015 to raise further funds with the intention of establishing it as an annual occurrence. It failed to raise the same viral attention as the 2014 event, which raised over $115M[7] worldwide for the disease.[8] However some people—including celebrities and various government officials around the world—have followed through with the intention of a yearly event by continuing to perform the challenge again each subsequent summer.[9][10][11][12][13][14][15]

History

[edit]

Predecessors

[edit]

From 1991 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the Northern United States and Northern Norway. The task usually involved the option of either donating money to cancer research or having to jump into cold water. In Norway the penalty for refusal could also be having to purchase alcoholic drinks for others.[16] According to the Wall Street Journal, the Ice Bucket Challenge was begun by professional golfers as means to support various pet charities.[17][18]

One version of the challenge, which took place in Salem, Indiana, as early as May 15, 2014, involved dousing participants with cold water and then donating to a charity, for example a local child diagnosed with an inoperable brain tumor.[19] In another version, the Auckland Division of the Cancer Society of New Zealand was the beneficiary.[20] As with similar challenges, it was usually filmed so footage can be shared online.[21][22]

The National Fallen Firefighters Foundation popularized the "Cold Water Challenge" in early 2014 to raise funds as an unsanctioned spin-off of the polar plunge most widely used by Special Olympics as a fundraiser.[23]

On May 20, 2014, the Washington Township, New Jersey, fire department posted a video on YouTube participating in the "Cold Water Challenge" with fire hoses. Participating members of the department were subsequently punished for using fire department equipment without permission.[24]

Soon after, the challenge was brought to mainstream audiences when television anchor Matt Lauer did what was called "the Ice Bucket Challenge" on July 15, 2014, on NBC's The Today Show at Greg Norman's challenge. Lauer was raising money for the Hospice of Palm Beach County.[25][26][27]

Shifting focus to ALS

[edit]
Atlanta Falcons players, coaches, and staff take the Ice Bucket Challenge.

In the Summer 2015 edition of the ALS Association's internet magazine "Visions" (page 5) says that "It all started in Florida with a golfer named Chris Kennedy. When Kennedy took the challenge in mid-July last year, the then little-known stunt was not tied to a specific charity. Kennedy thought taking the challenge might bring some cheer to a family member with ALS, Anthony Senerchia." Next, Kennedy nominated Senerchia's wife. Soon, news of the stunt traveled to Pat Quinn, of Yonkers, NY, according to "Visions".[28] Within two weeks, word then reached Quinn's friend Pete Frates and he took the challenge, making him the fourth person to complete the challenge for ALS. During a Boston TV interview on September 2, 2019, Frates' father implied that his family knew so much about the disease, that "he felt like he was the Nostradamus of ALS".[29] The challenge first received increased media attention in the United States on June 30, 2014, when personalities of the Golf Channel program Morning Drive televised the social-media phenomenon, and performed a live, on-air Ice Bucket Challenge.[30]

On the same day, golfer Chris Kennedy did the challenge, then challenged his cousin Jeanette Senerchia of Pelham, New York, whose husband, Anthony, had ALS for 11 years.[31] Kennedy's challenge was the first documented instance of the challenge being connected with ALS.[31] At this time, the challenge was not connected directly with ALS.[32] Participants would donate to a charity of their choice.[32]

Green Bay local radio and TV personality John Maino performs the ALS Ice Bucket Challenge.

Pat Quinn, who was friends on Facebook with the Senerchias, encouraged his friends to take the challenge, and soon after, Pete Frates began posting about the challenge on Twitter.[33] Frates was awarded the Stephen Heywood Patients Today Award in 2012 for his fundraising and advocacy work.[34] Frates' Boston College and sporting connections became an initial focus of the challenge and strengthened its focus on ALS.[35] Both Quinn and Frates did the challenge in support of the ALS Therapy Development Institute. After its initial start with Pete Frates, a minor league baseball player diagnosed with the disease in 2012, the movement went viral in the Boston area which showed a much higher number of posts than any other area of the United States.[36]

In his video, Stephen Hawking declined to perform the challenge due to pneumonia the year before; however, his three children took the challenge for him.[37]

The President of the United States, Barack Obama, was challenged by Ethel Kennedy as well as by businessman and future successor to the Presidency Donald Trump but declined, opting to contribute to the campaign with a donation of $100.[38] Justin Bieber[39] LeBron James,[40] and "Weird Al" Yankovic[41] also challenged President Obama after completing the Ice Bucket Challenge. Hirohiko Araki, creator of the manga series JoJo's Bizarre Adventure, created a YouTube channel and uploaded only one video, which was an Ice Bucket Challenge video.[42] Former President George W. Bush completed the challenge and nominated fellow former President Bill Clinton.[43] The Prime Minister of the United Kingdom, David Cameron, was challenged by both Alex Salmond[44] and Russell Brand,[45] but also declined in favor of a donation.[46]

Peter Frates died on December 9, 2019, at his home in Beverly, Massachusetts, at the age of 34.[47]

The Challenge's success

[edit]

The Ice Bucket Challenge raised over $220M worldwide.[48] Its combination of competitiveness, social media pressure, online narcissism, and low barriers to entry led to more than 2.4 million tagged videos circulating Facebook.[49] Even though 40–50% of the new donors were likely to make one-time gifts only,[50] the Challenge instigated large numbers of people, videos, and donations. The challenge also benefited from a unique balance of mass interest and individual identification.[51] In using social media as its platform, it accessed many people worldwide; in having its participants individually identify potential candidates – calling them out by "tagging" them – it felt personal. Furthermore, the videos were often entertaining. The average participants kept their videos under a minute,[citation needed] requiring limited commitment from any viewers. Another concept the Challenge benefited from was its ripple effect, inspiring features for articles, such as The Guardian's "10 More of the Best Celebrity Takes on the Ice Bucket Challenge."[52] Despite its marketing success, critics suggested that the ease of repeating the challenge's spiel do not increase awareness of what the disease actually does and who it is so harmful to.

The success of the challenge prompted the Muscular Dystrophy Association, which also raises funds to combat ALS, to discontinue its long-running annual telethon, the MDA Show of Strength, after the 2014 edition, stating that the Ice Bucket Challenge prompted the MDA to reevaluate how it can connect with the public.[53]

In 2017, Frates published a book about the Ice Bucket Challenge detailing his own experience with ALS as well as his involvement in the social movement. Half of the proceeds will go to the Frates family.[54]

Revivals

[edit]

2015

[edit]

On August 1, 2015, a group of ALS organizations in the United States, including the ALS Association, relaunched the Ice Bucket Challenge for 2015. The group said they intended to rerun the campaign "this August, and every August, until there's a cure (for ALS)."[8] "We have to finish what started last summer: every August until there's a cure," said Barb Newhouse, President and CEO of the ALS Association.[55]

The 2015 campaign received the support of Major League Baseball, with each club due to organise its own branch of the Challenge and then nominate another franchise, along with two other local organizations or personalities, to participate in the Challenge. "We are so thrilled and grateful to have every Major League Baseball team supporting us this year," commented Frates.[55]

Celebrity participants in the 2015 challenge included Massachusetts governor Charlie Baker who took the challenge while wearing a "Free Brady" T-shirt (calling for the lifting of the suspension given to Tom Brady of the New England Patriots over Deflategate),[56] Bieber once again,[57] actor Hugh Jackman (belatedly in early September 2015)[citation needed] and actress Renee Zellweger who, in response to criticisms of the challenge for wasting water in drought conditions, used water from a drinking trough in a horse stables while standing in the trough to ensure every last drop was recycled back into its original source.[58] President Barack Obama also received another nomination, this time by former New Orleans Saints player Steve Gleason (himself diagnosed with ALS).[59] Republican presidential candidate Donald Trump, despite having done the challenge in 2014, turned down his 2015 nomination from Boston mayor Marty Walsh, labelling Walsh "a clown" and suggesting that Boston "get a new mayor."[60]

In the UK, the MND Association declined to revive the challenge. "We felt we raised a significant amount of money and awareness last summer. While people might be keen to do it again, we wouldn't say please do it again," said Chris James, the Association's director of external affairs.[61] Instead, the Association ran a "Last Summer" campaign commemorating the efforts of the public with the challenge, including the testimonies of those with ALS.[62] Despite the reluctance of the MND Association, the cast of soap opera Hollyoaks nonetheless performed the challenge, nominating the cast of another soap, Casualty.[63] Eddie Redmayne, having been nominated by Zellweger, also accepted the challenge for a second year, filming his video in London and nominating Charlie Cox,[64] who did his 2015 challenge in New York.[65] An attempt at the world record for the largest number of people simultaneously performing the challenge took place September 6, 2015, in Tewkesbury as part of a fundraiser for child bereavement charity Winton's Wish.[66] In the event, the world record of 428 remained untouched but a new UK record of 248 people was set.[67] TV presenter Eamonn Holmes performed the challenge in early October on This Morning[68] after announcing he would do so while hosting the Pride of Britain Awards a few days earlier.[69]

By early October, it was reported that the 2015 challenge had raised $500,000 as compared with the $115 million raised by the 2014 challenge.[70] The final figure was reported by the ALS Association in mid-October as being $1,000,000, with a survey by health analysts Treato showing that only 14% of donors from 2014 donated again in 2015.[71][72]

2016–2019

[edit]

Australian Deputy Prime Minister Barnaby Joyce performed the challenge in 2016, nominating his colleague Michael McCormack, the Minister for Small Business.[73][9][74] Fellow Australian MP Adam Marshall also performed the challenge.[73] A new variant on the challenge this year, the "What's In Your Bucket?" challenge, featured the replacement of the ice cubes with other substances, including tomato ketchup, spaghetti, pickles, beer, baby powder, coffee, and sand.[10][75][76] A further attempt on the world record for the largest mass Ice Bucket Challenge in Buffalo, New York drew 650 participants, 71 short of the existing record of 721.[11]

Charlie Baker, governor of Massachusetts, formalized the annual challenge by signing a bill declaring the first week of August each year to be Ice Bucket Challenge Week.[12] MND South Australia held an Ice Bucket Challenge campaign in February (during the Southern hemispheric summer)[77][78] Pete Frates' family joined with the Beverly Police Department to hold an Ice Bucket Challenge event on August 27 in which family members and officers took part.[79] In 2016, the Motor Neurone Disease New Zealand Association Inc (later to become the Motor Neurone Disease New Zealand Charitable Trust) promoted the ice-bucket challenge which raised NZ$35,000.[80]

In June 2018 in Seoul, South Korea the Challenge raised funds to build Korea's first dedicated hospital for ALS patients.[13] The Empire City Casino in Yonkers announced it would hold a Challenge event for the fifth year running.[81] Political participants this year included Massachusetts State Senator Joan Lovely.[82]

A fifth anniversary commemorative mass Ice Bucket Challenge was held at Copley Square in Boston, Massachusetts, with Frates and state governor Charlie Baker in attendance.[14] ALS Canada's staff's annual commemorative performance of the Ice Bucket Challenge also reached its fifth year [83] to end the Ice Bucket Challenge.

2020 onwards

[edit]

The 2021 and 2022 annual Yonkers Ice Bucket Challenge events were dedicated to the memory of Pat Quinn.[15][84] with the latter held on July 31[84] (in spite of the "Every August ..." slogan). By this point the Empire City Casino had held an Ice Bucket Challenge event every year since 2015 except 2020 on account of the COVID-19 pandemic.[84]

Rules

[edit]
Governor of South Carolina Nikki Haley does the ALS Ice Bucket Challenge.
Matt Damon did the challenge with toilet water to also promote access to safe drinking water and sanitation.

Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage.[85] First, they are to announce their acceptance of the challenge, followed by pouring ice into a bucket of water.[86] Then, the bucket is to be lifted and poured over the participant's head.[86] Then the participant can nominate a minimum of three other people to participate in the challenge.[87]

Whether people choose to donate, perform the challenge, or do both varies.[85][88]

In one version of the challenge, the participant was expected to donate $10 if they poured the ice water over their head or donate $100 if they did not.[89] In another version, dumping the ice water over the participant's head was done in lieu of any donation, which led to some criticisms of the challenge being a form of "slacktivism".[90] Many participants donated $100 in addition to doing the challenge.[91]

Impact

[edit]

Awareness

[edit]

In mid-2014, the Ice Bucket Challenge went viral on social media, particularly in the United States, with people, celebrities, politicians and athletes posting videos of themselves online and on TV participating in the event.[6][38] According to The New York Times, people shared more than 1.2 million videos on Facebook between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on Twitter between July 29 and August 17.[87] At its peak, the challenge generated more than 70,000 tweets per day with hashtags such as #IceBucketChallenge, #ALSIceBucketChallenge, and #StrikeOutALS.[92] Mashable called the phenomenon "the Harlem Shake of the summer".[26]

Prior to the challenge, public awareness of the disease amyotrophic lateral sclerosis (ALS) was relatively limited; the ALS Association stated that prior to the challenge going viral only half of Americans had heard of the disease,[87] often referred to as "Lou Gehrig's disease", after baseball player Lou Gehrig, who publicly revealed his diagnosis in 1939.[93] After the Ice Bucket Challenge went viral on social media, public awareness and charitable donations to ALS charities soared. Hits to the English Wikipedia's article on amyotrophic lateral sclerosis grew from an average of 163,300 views per month to 2.89 million views in August 2014, and similar increases occurred in the Spanish and German Wikipedias.[94]

Donations

[edit]

Within weeks of the challenge going viral, The New York Times reported that the ALS Association had received $41.8 million in donations from more than 739,000 new donors from July 29 until August 21, more than double the $19.4 million the association received during the year that ended January 31, 2013.[95] On August 29, the ALS Association announced that their total donations since July 29 had exceeded $100 million.[96] The ALS Association is just one of several ALS-related charities that have benefited from the challenge:

Organization Additional funding
reported
ALS Association
$220m[96]
ALS Society of Canada
$26m[97]
Motor Neurone Disease Association
£7m[98]
ALS Therapy Development Institute
$4m[99]
ALS Foundation Netherlands
€1m[100]
Project ALS
$500k[101]

While the Ice Bucket Challenge raised much in donations, studies show that the majority of participants did not actually donate.[102][103] In the UK, one in every six people participated, but only ten percent of the participants donated, according to the Charities Aid Foundation.[104] The percentage was higher in the U.S., but the majority still did not donate.[105]

In July 2015, the Huffington Post reported on the ALS Association's summary of how the funds raised through the Ice Bucket Challenge were distributed.[106][107] By percentage, 67% of all funds (about $77 million) went to research, 20% to patient and community services, 9% to public and professional education, 2% to additional fundraising, and 2% to external processing fees.[108]

Research

[edit]

On July 25, 2016, the ALS Association announced that, thanks in part to donations from the Ice Bucket Challenge, the University of Massachusetts Medical School has identified a third gene that is a cause for the disease.[109] Project MinE, a global gene sequencing effort to identify genetic drivers of ALS, received $1 million from the challenge, allowing them to broaden the scope of their research to include new sources in new parts of the world. Having identified the link between the gene, NEK1, and ALS will allow for a new targeted gene for therapy development, as well as focused drug development.[110]

Influences

[edit]

The Ice Bucket Challenge serves as a strong example of the effectiveness of digital media, showcasing its ability to spread information and awareness about various topics. The digital sphere allows for similar challenges to go viral through hashtags, infographics, and fundraisers. The success of the Ice Bucket Challenge has sparked other social media challenges to be publicized, reaching a wide and diverse audience. The My Tree Challenge is an activity launched in Kerala which consists of planting a tree sapling and challenging others to do so.[111] The My Tree Challenge was preceded by a Book List Challenge, started by Facebook users, where users post a list of books that they have read and liked the most.[112] The Rice Bucket Challenge, that started in India in late August 2014 and later spread to other South Asian nations, was also partly a response to the Ice Bucket Challenge's wastefulness of water.[113][114] The "Pie In The Eye Challenge" challenges the nominated person to receive a pie in the face.[115][116] One particular occurrence of this, the late 2016 Waitress Pie Challenge, was initiated by the cast of the musical Waitress to raise awareness of breast cancer.[117] The Milk Bucket Challenge in which milk is poured over the nominated person, was organised in August 2015 by English dairy farmers to raise awareness of their financial plight.[118] The Rubble Bucket Challenge, started by Jordanian comedian Mohammed Darwaza, involves dumping a bucket of sand and rocks over one's head.[119] This challenge was further popularized by Palestinian journalist Aymal al Aloul, and aims to increase awareness of Gazans who have lost their homes in the ongoing conflict with Israel.[120] The Love Bucket Challenge, started by Kerala newspaper Malayala Manorama encourages people to fill a bucket with items to donate to orphanages.[121] The Kaapi Challenge uses coffee, and is a challenge done primarily by the Chennai Super Kings to commemorate the 375th anniversary of the city of Chennai.[122][123]

Criticism

[edit]

A number of criticisms arose relating to the campaign, accusing it of being self-congratulatory,[124][125] focusing primarily on fun rather than donating money to charity, and substituting a trivial activity for more genuine involvement in charitable activities.[126] Writing in The Daily Telegraph, Willard Foxton described the challenge as "a middle-class wet T-shirt contest for armchair clicktivists",[127] and the Evening Standard Magazine said that "it has become less about raising funds and all about showing off your star-pulling power".[128]

On August 28, 2014, it was reported that the ALS Association had filed an application to trademark the term "ice bucket challenge",[129][130] but the application was retracted amid criticism a day later.[131]

Importance of the cause

[edit]

William MacAskill, vice-president of Giving What We Can, an organization that advocates for people to engage in more effective altruism, was critical of the Ice Bucket Challenge, citing two chief objections.[132] First, he claimed that the Ice Bucket Challenge resulted in "funding cannibalism": "for every $1 we raise, 50¢ would have been donated anyway".[132] Relatedly, MacAskill claimed that the challenge encouraged moral licensing, whereby people who engage in one act they consider good may feel more licensed to engage in bad behavior.[132][133] MacAskill's piece was met with considerable critical push-back, and he published a follow-up a few days later suggesting an Ice Bucket Challenge for causes he considered more important and cost-effective to support. Citing research from GiveWell, MacAskill gave the example of donating to the Against Malaria Foundation to end malaria.[134] MacAskill's pieces were cited in Nonprofit Quarterly,[135] and Boston Review.[136]

Julia Belluz at Vox.com wrote a piece with similar criticisms, linking to MacAskill's piece. Belluz noted that funding for diseases was often not proportional to the number of deaths caused by the diseases. She also noted that donating to developing world health causes could provide much greater healthcare value than donating for the treatment of rare diseases, an observation that is common in the effective altruism movement.[137]

In the BBC's More or Less podcast, economist Tim Harford discussed the Ice Bucket Challenge and how to select the best charities, referencing work by GiveWell.[138] He himself participated in the Ice Bucket Challenge, donating to the Schistosomiasis Control Initiative.[139] Ben Carter and Keith Moore wrote an article for the BBC News drawing on the arguments made in the podcast.[140]

Use of donated funds

[edit]

Retired professional wrestler Lance Storm declined the challenge despite being nominated twice, and posted a note on his official website stating that most of the money that is donated goes towards promotional and advertising of the ALS Association while the remaining amount (at most 25% of what is donated) "is going into the pockets of Big Pharma", which is already doing ALS research and is therefore inflating their already-high profits. Storm went on to comment that it would be better to actually help someone with ALS and donate money directly to ALS patients.[141][142] The ALS Association responded to similar criticisms by saying that 79% of their annual budget went toward programs in the past year.[143]

Members of the pro-life movement, such as Lila Rose of Live Action, criticised donations to the ALS Association, because it uses embryonic stem cells in its ALS research.[144] Related organisations such as the Family Research Council suggested that people participating in the Ice Bucket Challenge instead donate money to Midwest Stem Cell Therapy Center, Mayo Clinic, and the John Paul II Medical Research Institute, all three of which run clinical trials with adult stem cells, rather than embryonic ones.[145] The Archdiocese of Cincinnati, with its 113 schools also recommended individuals participating in the Ice Bucket Challenge to donate to such groups, but not to the ALS Association "saying the group's funding of embryonic stem cell research is 'in direct conflict with Catholic teaching'."[146]

PETA criticized the ALS Association's Ice Bucket Challenge, saying that money raised through the fundraiser would be used to fund "archaic and painful tests on animals."[147] Russell Simmons,[147] Pamela Anderson,[148] and Grimes,[149][150] among other celebrities, also criticized the ALS Association's fundraiser for its support of animal testing. Anderson wrote on her Facebook page, "Trying to cure human diseases by relying on outdated and ineffective animal experiments isn't only cruel – it's a grave disservice to people who desperately need cures."[148]

Focus on the stunt rather than donations

[edit]

American stunt performer and TV personality Steve-O questioned the campaign, suggesting that celebrities' videos generally did not share donation information for ALS charities, and that the initial $15 million in funds was insignificant, given the star power of the celebrities participating. He noted that, of the videos he viewed, only Charlie Sheen and Bill Gates mentioned that the point is to donate money.[151] A similar criticism was made by Jacob Davidson in Time Magazine[152] and by Arielle Pardes in Vice.[126]

Health risks

[edit]

On August 22, 2014, Dr. Brian O'Neill, a physician at the Detroit Medical Center, warned that the challenge may have adverse health effects on participants, including potentially inducing a vagal response which might, for example, lead to unconsciousness in people taking blood pressure medications.[153] A number of participants have sustained injuries,[154] and at least one death has been indirectly linked to the challenge, as a result of injuries sustained unrelated to the dumping of ice water,[155] with another death thought to be caused by a variation on the challenge, jumping feet first into ice water.[156]

"Michael's Story" poster

[edit]

"Michael's Story" was a campaign poster from the UK MND Association's summer 2015 "Last Summer" first anniversary campaign which featured Michael Smith. He had not taken part in the Ice Bucket Challenge and was subsequently diagnosed with motor neurone disease. This caused controversy, with some critics saying that the poster was implying that Smith had deserved his illness for his previous non-participation. The claims were strongly refuted by the Association and by Smith himself.[62]

Waste of water

[edit]
Drought in California in 2014

Meteorologist Jason Samenow estimated that during the peak of the movement's popularity in 2014, the equivalent of 5,000,000 US gallons (19,000,000 L; 4,200,000 imp gal) of water would have been used for the challenge. This calculation assumes that the average of one 4-US-gallon (15 L; 3.3 imp gal) bucket of water was used per video for the 1.2 million challenge videos[157] which were posted during that time.[158]

In January 2014, Governor Jerry Brown declared California to be in a drought state of emergency.[159] This state of emergency was still in place as the Ice Bucket Challenge became most popular, and many local news stations in California took to criticizing the Challenge's unnecessary waste of water.[160][161][162] Also at the time in China, various regions (including the important crop-producing Henan province) experienced months of extreme drought during the summer of 2014.[citation needed] On August 22, 2014, citizens of Henan stood together to protest the challenge, with signs that said "Henan, please say 'NO' to Ice Bucket Challenge."[163][164]

To prevent wasting drinkable water, many performed the ALS Ice Bucket Challenge by using natural water sources. Carole King performed the challenge using creek water that was immediately returned to the creek,[165] and the Killer Clown, a YouTube personality, performed the challenge using rainwater.[166] In response to the criticisms in California, some Californians performed the challenge by using dirt instead of water.[167]

Some ALS organizations, such as the ALS Therapy Development Institute, has published guidelines for the Ice Bucket Challenge to minimize water usage through alternatives, like "filling the bucket with socks."[168]

See also

[edit]

References

[edit]
  1. ^ "Co-Founder of ALS Ice Bucket Challenge, Which Raised $200 Million for Research, Dies at 37". Time. Archived from the original on November 23, 2020. Retrieved November 23, 2020.
  2. ^ Lost Coast of New Zealand (July 9, 2014). "Charities benefit from viral ice challenge". TVNZ. TVNZ. Archived from the original on July 9, 2014. Retrieved August 2, 2018.
  3. ^ "News". Cancer Society Auckland. Archived from the original on August 19, 2014. Retrieved August 2, 2018.
  4. ^ Sample, Ian; Woolf, Nicky (July 27, 2016). "How the ice bucket challenge led to an ALS research breakthrough". The Guardian. ISSN 0261-3077. Archived from the original on November 8, 2017. Retrieved November 7, 2017.
  5. ^ Jordan, Erin (August 27, 2014). "Catholic organizations encourage ice bucket donations to Iowa City-area research institute". KCRG-TV. Archived from the original on August 29, 2014. Retrieved August 28, 2014. An Iowa City-area research institute has received donations from around the world as Catholic organizations encourage members to route their Ice Bucket Challenge gifts to an organization that doesn't do research on embryonic stem cells. The John Paul II Medical Research Institute, founded in 2008 by Dr. Alan Moy, an Iowa City pulmonologist, has gotten "hundreds of thousands" of dollars in donations from people who want to support research on Amyotrophic Lateral Sclerosis (ALS), but don't want the research done with human embryos, said CEO Jay Kamath.
  6. ^ a b Arco, Matt (August 13, 2014). "Governor Chris Christie gets in on 'Ice Bucket Challenge', dares Cory Booker". Nj.com. Archived from the original on June 15, 2018. Retrieved August 13, 2014.
  7. ^ "Ice Bucket Challenge dramatically accelerated the fight against ALS". The ALS Association. Retrieved March 15, 2023.
  8. ^ a b "Buffalo Welcomes Return of Ice Bucket Challenge at ALS Walk". TWC News. August 1, 2015. Archived from the original on October 7, 2015. Retrieved October 6, 2015.
  9. ^ a b "Deputy PM nominates census minister for ice bucketing". Australian Broadcasting Corporation. August 11, 2016. Archived from the original on March 25, 2018. Retrieved January 4, 2018.
  10. ^ a b "What's in your bucket?". July 28, 2016. Archived from the original on September 13, 2017. Retrieved January 4, 2018.
  11. ^ a b "An Inspired Attempt to Break the ALS Ice Bucket Challenge Record". August 1, 2016. Archived from the original on January 5, 2018. Retrieved January 4, 2018.
  12. ^ a b "Charlie Baker signs bill to establish 'Ice Bucket Challenge Week'". August 1, 2017. Archived from the original on August 1, 2017. Retrieved January 4, 2018.
  13. ^ a b "Watch: Apink's Jung Eun Ji And IU Participate In 2018 Ice Bucket Challenge | Soompi". soompi.com. June 3, 2018. Archived from the original on June 12, 2018. Retrieved June 6, 2018.
  14. ^ a b "Crowd Gets Drenched To Mark 5th Anniversary Of Ice Bucket Challenge". July 15, 2019. Archived from the original on August 14, 2019. Retrieved September 1, 2019.
  15. ^ a b "2021 Ice Bucket Challenge, Set for August 1, in Memory of Pat Quinn". July 15, 2021. Archived from the original on August 31, 2021. Retrieved August 31, 2021.
  16. ^ Perez, Iris (June 25, 2014). "DNR: Don't rise 'Cold Water Challenge'". MyFox Twin Cities. Fox Television Stations. Archived from the original on August 19, 2014. Retrieved August 17, 2014.
  17. ^ Reddy, Sumathi (August 14, 2014). "How the Ice-Bucket Challenge Got Its Start". Wall Street Journal. Archived from the original on December 19, 2014. Retrieved September 30, 2014.
  18. ^ Reddy, Sumathi (August 18, 2014). "Ice-bucket challenge a social media hit with even Zuckerberg joining in". The Australian Business Journal (The Wall Street Journal). Retrieved September 30, 2014.
  19. ^ MacDonald, Janelle (May 15, 2014). "People take the plunge to support 7-year-old with brain tumor". Archived from the original on August 26, 2014. Retrieved August 24, 2014.
  20. ^ "The Ice Water Challenge". Cancersocietyauckland.org.nz. Archived from the original on March 17, 2015. Retrieved August 18, 2014.
  21. ^ "Gobal Ice Bucket Challenge helps change lives" (Press release). Scoop- New Zealand News. Motor Neuron Disease Association NZ. August 28, 2014. Archived from the original on October 10, 2014. Retrieved September 30, 2014.
  22. ^ "Ice Bucket Challenge". Everydayhero.co.nz. Auckland Northland Cancer Society. 2014. Archived from the original on October 6, 2014. Retrieved September 30, 2014.
  23. ^ "'Ice bucket challenge' charity fundraiser gains momentum". Dispatch.com. Archived from the original on August 18, 2014. Retrieved August 18, 2014.
  24. ^ "'Cold water challenge' video lands Washington Township firefighters in hot water after video posted online". nj.com. Archived from the original on August 22, 2014. Retrieved August 18, 2014.
  25. ^ "Matt Lauer takes the 'ice bucket challenge'". The Today Show. July 15, 2014. Archived from the original on December 10, 2019. Retrieved December 10, 2019.
  26. ^ a b Kelly, Samantha Murphy (August 16, 2014). "Ice Bucket Challenge Wasn't Originally About ALS". Mashable. Archived from the original on August 16, 2014. Retrieved August 21, 2014.
  27. ^ Herbert, Geoff (August 18, 2014). "Who started the Ice Bucket Challenge? ALS Association's viral fundraiser has NY roots". The Post-Standard. Archived from the original on August 20, 2014. Retrieved August 21, 2014.
  28. ^ "Vision summer 2015". Issuu. August 11, 2015. Archived from the original on September 19, 2015. Retrieved September 3, 2019.
  29. ^ "Sell-Out Crowd supports Pete Frates Golf Classic". boston25news.com. August 31, 2019. Archived from the original on December 10, 2019. Retrieved September 3, 2019.
  30. ^ "Gary Williams Takes Ice Bucket Challenge". Golfchannel.com. NBC Sports Group. Archived from the original on August 6, 2014. Retrieved August 18, 2014.
  31. ^ a b Levin, Josh (August 22, 2014). "Who Invented the Ice Bucket Challenge?: A search for the fundraising phenomenon's cold, soaked patient zero". Slate. Archived from the original on September 27, 2018. Retrieved August 23, 2014.
  32. ^ a b Sifferlin, Alexandra (August 18, 2014). "Here's How the ALS Ice Bucket Challenge Actually Started". Time Magazine. Time Inc. Archived from the original on September 24, 2014. Retrieved September 24, 2014.
  33. ^ Kaufman, Gil (August 15, 2014). "Who Invented The Ice Bucket Challenge?". mtv.com. Archived from the original on August 18, 2014. Retrieved August 17, 2014.
  34. ^ ALSTDI (November 19, 2012). "Peter Frates (2012 Stephen Heywood Patients Today Honoree)". YouTube. Archived from the original on August 23, 2014. Retrieved August 22, 2014.
  35. ^ English, Bella (August 15, 2014). "Stricken with ALS, Pete Frates shows the will to live". Boston Globe. Archived from the original on August 22, 2014. Retrieved August 22, 2014.
  36. ^ Robinson, Meyer (August 15, 2014). "Why Did the Ice Bucket Challenge Go Big? Boston". The Atlantic. Archived from the original on November 30, 2020. Retrieved September 23, 2017.
  37. ^ Linshi, Jack (August 28, 2014). "Watch Stephen Hawking Do the Ice Bucket Challenge". Time. Archived from the original on February 23, 2015. Retrieved February 19, 2015.
  38. ^ a b "Obama Rejects ALS Ice Bucket Challenge, Will Donate to Charity Instead". CBS DC. August 13, 2014. Archived from the original on August 14, 2014. Retrieved August 13, 2014.
  39. ^ "Justin Bieber Ice Bucket Challenge ALS – Justin Bieber Nominates Obama, Ellen & Chris D'Elia". Youtube.com. Archived from the original on April 25, 2019. Retrieved August 17, 2014.
  40. ^ "King vs. president? LeBron takes Ice Bucket Challenge, tags Obama". Fox Sports. August 17, 2014. Archived from the original on March 6, 2019. Retrieved August 17, 2014.
  41. ^ "Weird Al" Yankovic (August 16, 2014). "Ice Bucket Challenge". Youtube.com. Archived from the original on March 4, 2019. Retrieved August 17, 2014.
  42. ^ Hirohiko Araki (August 22, 2014). "漫画家 荒木飛呂彦 ALSの為のチャリティ". Youtube.com. Archived from the original on June 27, 2019. Retrieved July 2, 2019.
  43. ^ George W. Bush. "George W. Bush's Ice Bucket Challenge video on Facebook". Facebook.com. Archived from the original on February 13, 2015. Retrieved August 21, 2014.
  44. ^ "Salmond and Sturgeon complete ice bucket challenge". bbc.co.uk. BBC News. August 24, 2014. Archived from the original on August 24, 2014. Retrieved August 24, 2014.
  45. ^ "ITV News – Russell Brand nominates PM to do Ice Bucket Challenge". itv.co.uk. August 22, 2014. Archived from the original on August 24, 2014. Retrieved August 24, 2014.
  46. ^ "Salmond and Sturgeon complete ice bucket challenge". BBC News. August 24, 2014. Archived from the original on August 31, 2014. Retrieved September 2, 2014.
  47. ^ "Statement from the Frates family on the death of Pete Frates". www.bc.edu. December 9, 2019. Archived from the original on December 9, 2019. Retrieved December 9, 2019.
  48. ^ NewHouse, Barbara (2015). "Visions, Winter 2015" (PDF). Archived (PDF) from the original on January 26, 2021. Retrieved September 3, 2019.
  49. ^ Adeyeri, Eb (August 27, 2014). "Ice bucket challenge: what are the lessons for marketers?" Archived February 2, 2017, at the Wayback Machine. The Guardian.
  50. ^ "How to Create an Ice Bucket-type Challenge for Your Nonprofit: A Formula for Success – Clairification". Clairification. August 20, 2014. Archived from the original on August 28, 2018. Retrieved August 27, 2018.
  51. ^ Stenovec, Timothy (August 19, 2014). "The Reasons The Ice Bucket Challenge Went Viral" Archived September 25, 2017, at the Wayback Machine. The Huffington Post.
  52. ^ Cresci, Elena (August 21, 2014). "10 more of the best celebrity takes on the ice bucket challenge" Archived February 2, 2017, at the Wayback Machine. The Guardian.
  53. ^ "MDA Telethon Ends Historic Run, Urgent Fight for Families Continues," Archived May 3, 2015, at the Wayback Machine press release from Muscular Dystrophy Association (5/1/2015)
  54. ^ "New Book Published Pete Frates and The Ice Bucket Challenge". September 5, 2017. Archived from the original on January 26, 2021. Retrieved November 24, 2020.
  55. ^ a b The ALS Association (July 30, 2015). "The ALS Ice Bucket Challenge Is Back This August". prnewswire.com. Archived from the original on October 5, 2015. Retrieved October 6, 2015.
  56. ^ Katie Richcreek. "Massachusetts Gov. Wears 'Free Brady' Shirt While Doing ALS Ice Bucket Challenge". Bleacher Report. Archived from the original on October 6, 2015. Retrieved October 6, 2015.
  57. ^ "Justin Bieber ALS Ice Bucket Challenge Round #2 – 2015 [VIDEO]". justinbieberzone.com. Archived from the original on October 7, 2015. Retrieved October 6, 2015.
  58. ^ "Renee Zellweger Films ALS Ice Bucket Challenge Video : People.com". PEOPLE.com. Archived from the original on October 6, 2015. Retrieved October 6, 2015.
  59. ^ Fox Sports. "Steve Gleason has challenged President Barack Obama to the Ice Bucket Challenge". FOX Sports. Archived from the original on October 13, 2015. Retrieved October 6, 2015.
  60. ^ "Donald Trump's response to Marty Walsh's Ice Bucket challenge: 'He's a clown'". Boston.com. Archived from the original on October 7, 2015. Retrieved October 6, 2015.
  61. ^ "Ice bucket challenge: What's happened since?". BBC News. August 2, 2015. Archived from the original on October 8, 2015. Retrieved October 6, 2015.
  62. ^ a b Kunal Dutta (June 1, 2015). "Motor neurone disease charity's poster criticised for its 'threatening". The Independent. Archived from the original on October 6, 2015. Retrieved October 6, 2015.
  63. ^ "As Hollyoaks tackle MND plot the cast take on the ice bucket challenge – Metro News". Metro. August 14, 2015. Archived from the original on October 6, 2015. Retrieved October 6, 2015.
  64. ^ http://www.belfasttelegraph.co.uk/video-news/video-eddie-redmaynes-2015-ice-bucket-challenge-31463927.html [dead link]
  65. ^ "Watch: Charlie Cox's Ice Bucket Challenge; Nominates Punisher & Coulson". Cosmic Book News. September 14, 2015. Archived from the original on October 7, 2015. Retrieved October 6, 2015.
  66. ^ "People needed for ice bucket challenge world record attempt in Tewkesbury". Gloucestershire Echo. Archived from the original on September 24, 2015. Retrieved October 6, 2015.
  67. ^ "£20k raised in Tewkesbury as soap stars take to bikes – and Ice Bucket Challenge record broken". Gloucestershire Echo. Archived from the original on October 6, 2015. Retrieved October 6, 2015.
  68. ^ Pietras, Emma (October 2, 2015). "Eamonn Holmes completes Ice Bucket Challenge promise with Sir Ian McKellen's help – Mirror Online". Mirror.co.uk. Archived from the original on March 15, 2016. Retrieved March 11, 2016.
  69. ^ Pietras, Emma (September 28, 2015). "Eamonn Holmes vows to do Ice Bucket Challenge after being inspired by Pride of Britain winner – Mirror Online". Mirror.co.uk. Archived from the original on March 3, 2016. Retrieved March 11, 2016.
  70. ^ "Catching Up: ALS challenge this year was only 'drop in the bucket' | Just Ask Us". Host.madison.com. September 28, 2015. Archived from the original on May 17, 2016. Retrieved March 11, 2016.
  71. ^ Edwards, Joseph (October 16, 2015). "Donations drop for 2015 ALS Ice Bucket Challenge – WREX.com – Rockford's News Leader". Wrex.com. Archived from the original on March 12, 2016. Retrieved March 11, 2016.
  72. ^ "Analyzing the Effect of the ALS Ice Bucket Challenge on Health Consumers' Conversations". Treato.com. July 16, 2015. Archived from the original on March 13, 2016. Retrieved March 11, 2016.
  73. ^ a b Bedford, Matt (August 11, 2016). "Barnaby's icy blast". Archived from the original on January 5, 2018. Retrieved January 4, 2018.
  74. ^ "Barnaby Joyce completes the ice bucket challenge". Australian Broadcasting Corporation. August 11, 2016. Archived from the original on November 30, 2016. Retrieved January 4, 2018.
  75. ^ "Klick Dumps Buckets of Beer, Ketchup, and Pickles in Fun, New Twist to ALS Ice Bucket Challenge – Business Wire". businesswire.com. August 2, 2016. Archived from the original on January 5, 2018. Retrieved January 4, 2018.
  76. ^ "Klick puts a different spin on the ALS Ice Bucket Challenge". marketingmag.ca. Archived from the original on January 5, 2018. Retrieved January 4, 2018.
  77. ^ "Help We'll freeze for MND make a difference". ibc2017.everydayhero.com. Archived from the original on September 14, 2017. Retrieved January 4, 2018.
  78. ^ "2017 Ice Bucket Challenge". everydayhero.com.au. Archived from the original on September 14, 2017. Retrieved January 4, 2018.
  79. ^ EndPlay (August 26, 2017). "Police plan Ice Bucket Challenge with Frates family". Archived from the original on September 14, 2017. Retrieved January 4, 2018.
  80. ^ Catherall, Sarah (July 28, 2016). "Ice bucket challenge credited with a medical breakthrough". stuff.co.nz. Retrieved June 4, 2023.
  81. ^ "Yonkers prepares for 5th ALS Ice Bucket Challenge". News 12 – The Bronx. Archived from the original on November 24, 2020. Retrieved November 24, 2020.
  82. ^ Writer, Buck Anderson Staff (August 19, 2018). "Six years and counting: Frates keeps up the battle". Salem News. Archived from the original on December 31, 2020. Retrieved November 24, 2020.
  83. ^ "Fifth Annual ALS Canada Ice Bucket Challenge – ALS Canada". YouTube. August 2019. Archived from the original on May 1, 2020. Retrieved September 1, 2019.
  84. ^ a b c "2022 Ice Bucket Challenge Returns to Empire City Casino July 31 in Memory of Pat Quinn". July 7, 2022. Archived from the original on October 14, 2022. Retrieved October 14, 2022.
  85. ^ a b Donguines, Arvin (August 28, 2014). "Ice Bucket Challenge Rules Explained: How Challenge Helps ALS, Lou Gehrig's Disease Charities?". Christian Post. Archived from the original on September 15, 2014. Retrieved September 14, 2014.
  86. ^ a b Shuttlesworth, Chris (September 2, 2014). "ALS ice bucket challenge continues to pour". The Columbia Chronicle. Archived from the original on October 19, 2017. Retrieved September 14, 2014.
  87. ^ a b c Steel, Emily (August 17, 2014). "'Ice Bucket Challenge' Has Raised Millions for ALS Association". The New York Times. Archived from the original on August 21, 2014. Retrieved August 21, 2014.
  88. ^ Hongo, Jun (September 11, 2014). "Sony's Hirai Takes Ice-Bucket Challenge, Doesn't Nominate Others". Wall Street Journal. New York City. Archived from the original on September 15, 2014. Retrieved September 14, 2014.
  89. ^ "Health: Local ALS Researchers Take Ice Bucket Challenge". CBS Philadelphia. August 12, 2014. Archived from the original on August 22, 2014. Retrieved August 17, 2014.
  90. ^ "#IceBucketChallenge: Why You're Not Really Helping". The Huffington Post. August 7, 2014. Archived from the original on August 15, 2014. Retrieved August 17, 2014.
  91. ^ Steel, Emily (August 18, 2014). "'Ice Bucket Challenge' Has Raised Millions for ALS Association". The New York Times. Archived from the original on December 15, 2016. Retrieved March 2, 2017.
  92. ^ "Facebook: 1.2 million #IceBucketChallenge videos posted – The Boston Globe". BostonGlobe.com. Archived from the original on July 10, 2022. Retrieved November 2, 2017.
  93. ^ "What is ALS?". ALS Association. Archived from the original on August 26, 2014. Retrieved August 26, 2014.
  94. ^ McCarthy, Niall. "Ice Bucket Challenge: ALS Wikipedia Page Views Increase 18-Fold". Forbes. Archived from the original on September 19, 2014. Retrieved September 18, 2014.
  95. ^ Steel, Emily (August 21, 2014). "'Ice Bucket Challenge' Donations for A.L.S. Research Top $41 Million". The New York Times. Archived from the original on August 22, 2014. Retrieved August 22, 2014.
  96. ^ a b "The ALS Association Expresses Sincere Gratitude to Over Three Million Donors". The ALS Association. August 29, 2014. Archived from the original on September 6, 2014. Retrieved September 1, 2014.
  97. ^ "ALS SOCIETIES ACROSS CANADA COMMIT $10 MILLION TO ALS RESEARCH AND ANNOUNCE NEW PARTNERSHIP WITH BRAIN CANADA FOR MATCHING RESEARCH FUNDING". als.ca. Archived from the original on April 14, 2015. Retrieved August 3, 2015.
  98. ^ "Thank you for your Ice Bucket Challenge donations | Latest News | MND Association". MND Association. Archived from the original on September 8, 2014. Retrieved January 4, 2018.
  99. ^ "News: Putting the Ice Bucket Challenge Funding to Work Quickly to End ALS – ALS Therapy Development Institute". ALS Therapy Development Institute. Archived from the original on September 3, 2014. Retrieved September 19, 2014.
  100. ^ "Door magische grens van € 1.000.000" [Passed the magical € 1.000.000 threshold] (in Dutch). Stichting ALS Nederland. August 29, 2014. Archived from the original on September 3, 2014. Retrieved August 30, 2014.
  101. ^ "Project ALS". Twitter. Archived from the original on January 22, 2023. Retrieved August 30, 2014.
  102. ^ Steel, Emily (August 17, 2014). "'Ice Bucket Challenge' Has Raised Millions for ALS Association". The New York Times. New York City. Archived from the original on September 8, 2014. Retrieved September 15, 2014.
  103. ^ Townsend, Lucy (September 2, 2014). "How much has the ice bucket challenge achieved?". BBC News Magazine. London. Archived from the original on September 14, 2014. Retrieved September 15, 2014.
  104. ^ Baton, Callum (September 12, 2014). "Ice bucket challenge: One in six Britons took part – but only 10% donated". The Independent. Independent Print Limited. Archived from the original on September 14, 2014. Retrieved September 15, 2014.
  105. ^ Shi, Winston (September 3, 2014). "Why the ALS ice bucket challenge is in decline – and why it's here to stay". The Stanford Daily. Stanford, CA. Archived from the original on September 16, 2014. Retrieved September 15, 2014.
  106. ^ "ALS Ice Bucket Challenge Commitments". ALS Association. Archived from the original on July 18, 2015. Retrieved July 18, 2015.
  107. ^ Erbentraut, Joseph (July 16, 2015). "Here's The Actual Impact All Those Buckets Of Ice Had On ALS Research". Huffington Post. Archived from the original on July 18, 2015. Retrieved July 18, 2015.
  108. ^ "Putting your dollars to work". ALSA. The ALSA Association. Archived from the original on August 28, 2016. Retrieved August 26, 2016.
  109. ^ Fawzy, Farida (2016). "Ice Bucket Challenge's 2nd anniversary celebrates its gene discovery". CNN. Archived from the original on July 31, 2016. Retrieved August 1, 2016.
  110. ^ "ALS Ice Bucket Challenge Donations Lead to Significant Gene Discovery". ALS Association. 2016. Archived from the original on July 28, 2016. Retrieved August 1, 2016.
  111. ^ Prakash, Asha. "Mammootty takes up Fahadh's Tree challenge, challenges Shah RuKh, Vijay and Suriya". Times of India. Times of India. Archived from the original on September 2, 2014. Retrieved August 31, 2014.
  112. ^ Shorewal, Aditi (August 31, 2014). "The Book List Challenge on Facebook: Which Are Your Top 10?". NDTV. Archived from the original on September 29, 2014. Retrieved September 27, 2014.
  113. ^ Madhok, Diksha (August 25, 2014). "The story behind India's rice bucket challenge". Quartz. Archived from the original on September 14, 2014. Retrieved September 13, 2014.
  114. ^ Rao, Mallika (August 26, 2014). "'Rice Bucket Challenge' Reminds World How Scarce Clean Water Is In India". Huffington Post. Archived from the original on September 4, 2014. Retrieved September 13, 2014.
  115. ^ Jolly, Lynn (September 9, 2014). "MSP Hugh is hap-pie to help charity's challenge" Archived November 4, 2014, at the Wayback Machine. Daily Record.
  116. ^ Reynolds, Jason (August 31, 2014). "New fundraiser: Here's pie in your eye" Archived December 16, 2014, at the Wayback Machine. Shelbyville Times-Gazette.
  117. ^ "Sara Bareilles Accepts 'Waitress' Pie Challenge, Gets Pie'd In The Face For Breast Cancer Awareness". October 5, 2016. Archived from the original on January 5, 2018. Retrieved January 4, 2018.
  118. ^ "Farmers take part in 'Milk Bucket Challenge' amid dairy crisis". ITV News. August 17, 2015. Archived from the original on October 7, 2015. Retrieved October 6, 2015.
  119. ^ Gander, Kashmira (August 25, 2014). "Rubble Bucket Challenge: Ice Bucket Challenge adapted in solidarity with Gazans whose homes have been destroyed in conflict". Archived from the original on September 25, 2015. Retrieved September 24, 2014.
  120. ^ "New Ice Bucket Challenge? Gazans Launch 'Rubble Bucket Challenge'". NBC News. Archived from the original on December 15, 2020. Retrieved September 24, 2014.
  121. ^ "Radhika Kumaraswamy to play titular role in period flick 'Damayanti'". The News Minute. August 27, 2018. Archived from the original on August 28, 2018. Retrieved August 27, 2018.
  122. ^ कुमार सिन्हा, संदीप (September 21, 2014). "आपने चेन्नई सुपर किंग्स का KAAPI चैलेंज लिया क्या?" [Chennai super kings has come up with its kaapi challenge]. Aajtak Today (in Hindi). Tamil Nadu. Archived from the original on September 24, 2014. Retrieved September 27, 2014.
  123. ^ "Must Watch: CSK players' superb dance moves". ABP News Bureau. New Delhi. September 26, 2014. Archived from the original on September 27, 2014. Retrieved September 27, 2014.
  124. ^ Martin, Graham (August 26, 2014). "Cold war: charity defends itself against ice-bucket challenge criticism". Third Force News. Archived from the original on October 6, 2014. Retrieved September 30, 2014.
  125. ^ Hogan, Michael (August 14, 2014). "The celebrity ice-bucket challenge leaves me cold". The Telegraph. Archived from the original on August 20, 2014. Retrieved August 20, 2014.
  126. ^ a b Pardes, Arielle (August 13, 2014). "Dumping a bucket of ice on your head does not make you a philanthropist". VICE. Vice. Archived from the original on October 12, 2016. Retrieved September 1, 2017.
  127. ^ Foxton, Willard. "The Ice Bucket Challenge – a middle-class wet-T-shirt contest for armchair clicktivists". Blogs.telegraph.co.uk. Archived from the original on August 25, 2014. Retrieved August 23, 2014.
  128. ^ "Get Over It". Evening Standard Magazine. August 29, 2014. p. 3.
  129. ^ "ALS Association looks to trademark the term 'ice bucket challenge'". Fortune. Archived from the original on September 3, 2014. Retrieved September 19, 2014.
  130. ^ Vizard, Sarah (August 29, 2014). "ALS Association tries to trademark 'ice bucket challenge'" Archived September 3, 2014, at the Wayback Machine. Marketing Week
  131. ^ "Not so fast: ALS Association pulls trademark application for term "ice bucket challenge"". Fortune. Archived from the original on September 17, 2014. Retrieved September 19, 2014.
  132. ^ a b c MacAskill, William (August 15, 2014). "Comment: The cold, hard truth about the ice bucket challenge". Quartz. Archived from the original on September 7, 2014. Retrieved September 7, 2014.
  133. ^ MacAskill, William (August 18, 2014). "Comment: The cold, hard truth about the ice bucket challenge". Sbs.com.au. Archived from the original on August 20, 2014. Retrieved August 20, 2014.
  134. ^ MacAskill, William (August 18, 2014). "This week, let's dump a few ice buckets to wipe out malaria too". Quartz. Archived from the original on September 2, 2014. Retrieved September 7, 2014.
  135. ^ Cohen, Rick (August 19, 2014). "Throwing Cold Water on Ice Bucket Philanthropy". Nonprofit Quarterly. Archived from the original on September 8, 2014. Retrieved September 7, 2014.
  136. ^ Mayersohn, Andrew (September 4, 2014). "Empathy vs. Rationality: The Ice Bucket Challenge". Boston Review. Archived from the original on September 6, 2014. Retrieved September 7, 2014.
  137. ^ Belluz, Julia (August 20, 2014). "The truth about the Ice Bucket Challenge: Viral memes shouldn't dictate our charitable giving". Vox.com. Archived from the original on September 5, 2014. Retrieved September 6, 2014.
  138. ^ Harford, Tim (September 5, 2014). "To ice or not to ice?". British Broadcasting Corporation. Archived from the original on September 8, 2014. Retrieved September 7, 2014.
  139. ^ Harford, Tim (September 5, 2014). "In which I take the ice-bucket challenge the nerdy way…". Archived from the original on September 8, 2014. Retrieved September 7, 2014.
  140. ^ Carter, Ben; Moore, Keith (September 6, 2014). "Icy logic: Choosing a charity with your head and your heart". British Broadcasting Corporation. Archived from the original on September 13, 2014. Retrieved September 12, 2014.
  141. ^ "ALSA Ice Bucket Challenge". Archived from the original on September 4, 2014. Retrieved September 19, 2014.
  142. ^ "Lance Storm Shares His Thoughts On The ALS Ice Bucket Challenge". September 2, 2014. Archived from the original on September 7, 2014. Retrieved September 19, 2014.
  143. ^ "The ALS Association Debunks Fake News Article that Went Viral". August 30, 2014. Archived from the original on October 3, 2014. Retrieved September 4, 2014.
  144. ^ Crandell, Courtney. "Critics throw cold water on the Ice Bucket Challenge". worldmag.com. Archived from the original on August 25, 2014. Retrieved August 22, 2014.
  145. ^ Prentice, David (August 21, 2014). "Send Your Ice Bucket Challenge Donation to Ethical, Successful Adult Stem Cell Research". Family Research Council. Archived from the original on August 25, 2014. Retrieved August 25, 2014.
  146. ^ Myers, Amanda Lee (August 21, 2014). "Ohio diocese discourages ALS ice bucket challenge". News Observer. Cincinnati. Archived from the original on August 25, 2014. Retrieved August 25, 2014.
  147. ^ a b Bedard, Paul (August 29, 2014). "PETA challenges ALS 'ice bucket challenge' over animal testing". Washington Examiner. Archived from the original on January 29, 2015. Retrieved January 29, 2015.
  148. ^ a b Nudd, Tim (August 22, 2014). "Pamela Anderson Declines Ice Bucket Challenge, Citing ALS Animal Testing". People. Archived from the original on January 29, 2015. Retrieved January 29, 2015.
  149. ^ Rettig, James (August 24, 2014). "Grimes Rejects Ice Bucket Challenge Because ALS Association Tests On Animals". Stereogum. Archived from the original on January 29, 2015. Retrieved January 29, 2015.
  150. ^ Peters, Mitchell (August 24, 2014). "Grimes Declines Ice Bucket Challenge Over ALS Association's Animal Testing Policy". Billboard. Archived from the original on April 10, 2015. Retrieved January 29, 2015.
  151. ^ "Steve-O takes aim at stars over ice bucket challenge". MSN. Microsoft. August 19, 2014. Archived from the original on August 20, 2014. Retrieved August 19, 2014.
  152. ^ Davidson, Jacob (August 13, 2014). "We Need To Do Better Than the Ice Bucket Challenge". Time Magazine. Archived from the original on September 8, 2014. Retrieved September 7, 2014.
  153. ^ "Doctor Explains Potential Dangers of ALS "Ice Bucket Challenge"". CBS Detroit. August 23, 2014. Archived from the original on August 23, 2014. Retrieved August 23, 2014.
  154. ^ Jernigan, Joy (August 21, 2014). "Ouch! Ice Bucket Challenge leaves some bruised and battered – or worse – Health". TODAY.com. Archived from the original on August 22, 2014. Retrieved August 23, 2014.
  155. ^ Bittenbender, Steve (September 20, 2014). "Kentucky firefighter dies after ice bucket challenge accident". Reuters. Archived from the original on January 31, 2016. Retrieved September 20, 2014.
  156. ^ "Teenager dies 'after taking ice bucket challenge'". Archived from the original on August 25, 2014. Retrieved February 9, 2021.
  157. ^ Steel, Emily (August 17, 2014). "'Ice Bucket Challenge' Has Raised Millions for ALS Association". The New York Times. ISSN 0362-4331. Archived from the original on December 4, 2017. Retrieved November 26, 2017.
  158. ^ "How much water has been used in the Ice Bucket Challenge?". Washington Post. Archived from the original on December 1, 2017. Retrieved November 26, 2017.
  159. ^ Governor, Office of the. "Office of Governor Edmund G. Brown Jr. – Newsroom". gov.ca.gov. Archived from the original on September 9, 2017. Retrieved September 23, 2017.
  160. ^ "A Drop In the Ice Bucket: Good for the Cause, Bad for the Drought". Long Beach Post. Archived from the original on September 23, 2017. Retrieved September 23, 2017.
  161. ^ Li, Shirley. "The California Drought Versus the Ice Bucket Challenge". The Atlantic. Archived from the original on September 23, 2017. Retrieved September 23, 2017.
  162. ^ Stevens, Matt (August 20, 2014). "Ice Bucket Challenge stirs controversy in drought-plagued California". Los Angeles Times. ISSN 0458-3035. Archived from the original on September 23, 2017. Retrieved September 23, 2017.
  163. ^ "LOOK: Residents in drought-stricken Henan protest Ice Bucket Challenge, dub it 'wasteful'". Shanghaiist. Archived from the original on November 5, 2017. Retrieved October 17, 2017.
  164. ^ "组图:河南久旱地区民众抗议冰桶挑战_新闻_腾讯网". news.qq.com (in Chinese (China)). Archived from the original on October 17, 2017. Retrieved October 17, 2017.
  165. ^ TheCaroleKing (August 18, 2014), Carole King Takes the ALS Ice Bucket Challenge, archived from the original on May 19, 2018, retrieved October 18, 2017
  166. ^ DM Pranks' Killer Clowns (August 23, 2014), Killer Clown ALS Ice Bucket Challenge! #IceBucketChallenge #strikeoutals, archived from the original on May 19, 2018, retrieved October 18, 2017
  167. ^ C Dub (August 20, 2014), Dirt Bucket Challenge!!!, archived from the original on May 19, 2018, retrieved October 18, 2017
  168. ^ "ALS Therapy Development Institute". ALS Therapy Development Institute. Archived from the original on December 1, 2017. Retrieved November 28, 2017.
[edit]