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{{Short description|British multinational branded venture capital conglomerate}}
{{Multiple issues|
{{more citations|section|date=May 2021}}
{{incomplete|several other ventures and brands listed on easy.com|date=October 2022}}
{{outdated|date=May 2024}}
}}
{{Use British English|date=November 2012}}
{{Use British English|date=November 2012}}
{{Use dmy dates|date=November 2012}}
{{Use dmy dates|date=July 2022}}

{{Infobox company
{{Infobox company
| name = EasyGroup Holdings Limited
| name = EasyGroup Ltd
| logo = EasyGroup.svg
| logo = EasyGroup Logo.gif
| logo_size = 250px
| logo_size = 125px
| former_name = {{Plainlist|
| type = [[Privately held company|Privately held]]
* Gregshot Limited (2000)
| foundation = 1998
* {{nowrap|Easygroup IP Licensing Limited (2000-2014)<ref name="CompaniesHouse">{{Cite web |date=2000-08-25 |title=EASYGROUP LTD overview - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/company/04060333 |access-date=2024-01-14 |website=[[Companies House]] |language=en}}</ref>}}
| location = [[Kensington]], [[City of Westminster]], [[London]], [[United Kingdom]]
}}
| type = [[Privately held company|Private]]
| foundation = {{start date and age|1998}}
| location = [[London]], [[United Kingdom]]
| key_people =
| key_people =
| industry = [[Brand licensing]]
| industry = [[Conglomerate (company)|Conglomerate]]
| products = various
| products = [[Airlines]] <br> [[Car rental|Car Hire]] <br> [[Bus service]] <br> [[Internet]] <br> [[Hotels]] <br> [[Estate Agency|Lettings Agency]]
| revenue =
| revenue =
| operating_income =
| operating_income =
| net_income =
| net_income =
| num_employees =
| num_employees =
| owner = [[Stelios Haji-Ioannou]]
| owner = [[Stelios Haji-Ioannou|Sir Stelios Haji-Ioannou]]
| parent =
| parent =
| subsid =EasyGroup IP Licensing Ltd
| subsid = EasyGroup IP Licensing Ltd
| homepage = {{Official URL}}
| homepage = {{URL|https://easy.com}}
| footnotes =
| footnotes =
}}
}}


'''EasyGroup Ltd''' (styled as '''easyGroup,''' or simply '''easy''') is a British [[multinational corporation|multinational]] [[venture capital]] [[conglomerate (company)|conglomerate]] founded in 1998. It is headquartered in [[London]], United Kingdom and privately owned by [[Stelios Haji-Ioannou]].
'''EasyGroup''' (styled as '''easyGroup''', incorporated as EasyGroup Holdings Ltd), founded in 1998, is the [[holding company]] controlling the "easy" group of companies. It is privately owned by [[Sir Stelios Haji-Ioannou]]. Through its wholly owned subsidiary EasyGroup IP Licensing Ltd, the company licences the Easy brand to other businesses. Since 2012 Easygroup has also licensed the [[Fastjet]] brand to the low-cost African airline.


==Corporate affairs==
The company was established to expand the "easy" brand following the successful launch of [[EasyJet]] in 1995. The first use of "easy" after EasyJet was to [[EasyInternetcafé]] established in June 1999.<ref>{{cite web|title=Witness Statement of Sir Stelios Haji-Ioannou|url=http://www.easy.com/PDFs/EZJ/Stelios_%20redacted%20witness%20statement%20FINAL.PDF|work=HIGH COURT OF JUSTICE CHANCERY DIVISION|accessdate=26 February 2014|date=16 March 2010}}</ref> This was followed in 2000 with the establishment of EasyRentacar, later renamed EasyCar.
[[File:Airbus A320 G-UZLB of EasyJet 6.jpg|thumb|An [[easyJet]] aircraft]]
[[File:Arriva 0310 on easyBus.JPG|thumb|A [[easyBus]] minibus]]
[[File:Easyhotel Glasgow - geograph.org.uk - 3907564.jpg|thumb|[[easyHotel]] in [[Glasgow]]]]
===Overview===
The company was established to expand the "easy" brand following the launch of [[EasyJet]] in 1995. The first use of "easy" after EasyJet was the [[EasyInternetcafé]] established in June 1999,<ref>{{cite web|title=Witness Statement of Sir Stelios Haji-Ioannou|url=http://www.easy.com/PDFs/EZJ/Stelios_%20redacted%20witness%20statement%20FINAL.PDF|work=High Court of Justice Chancery Division|access-date=26 February 2014|date=16 March 2010|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304061435/http://www.easy.com/PDFs/EZJ/Stelios_%20redacted%20witness%20statement%20FINAL.PDF|url-status=dead}}</ref> followed by EasyRentacar in 2000 which was renamed to [[EasyCar]] in 2000.<ref>{{cite news|first=Nirmaylia Kumar|last=Brian Rogers|title=www.easyRentacar.com|date=1 January 2000|url=https://store.hbr.org/product/www-easyrentacar-com/IMD104|work=IMD}}</ref> The group is registered in the [[Cayman Islands]],<ref>{{cite web|title=EasyJet case turns spotlight on Stelios|url=http://www.ft.com/cms/s/0/c6e4c992-80b9-11df-be5a-00144feabdc0.html#axzz2up6TbA8Z|work=[[Financial Times]]|access-date=2 March 2014|date=26 June 2010}}</ref> but operates from its office in [[Kensington]], [[London]].


easyGroup is the [[holding company]] controlling the "easy" family of brands. Through its wholly owned subsidiary EasyGroup IP Licensing Ltd, the company licences the Easy brand to other businesses. The easyGroup of companies have a complex structure that contains elements of a generic [[Conglomerate (company)|conglomerate]] and a [[keiretsu]], and sometimes it simply licences its brand. easyGroup publishes brand guidelines for all Easy companies to follow.<ref>{{cite web|title=EasyGroup Brand Manual|url=http://media.smashingmagazine.com/wp-content/uploads/2010/07/easy_jet.pdf|work=EasyGroup |publisher=[[Smashing Magazine]]|access-date=2 March 2014|page=12|date=June 2010|archive-url=https://web.archive.org/web/20130616071228/http://media.smashingmagazine.com/wp-content/uploads/2010/07/easy_jet.pdf|archive-date=16 June 2013|url-status=dead}}</ref>
All "easy" branded companies offer a [[no-frills]] service and use the [[yield management]] system to set prices. In the last few years the company has recruited franchise partners to expand its activities. The group is registered in the Cayman Islands,<ref>{{cite web|title=EasyJet case turns spotlight on Stelios|url=http://www.ft.com/cms/s/0/c6e4c992-80b9-11df-be5a-00144feabdc0.html#axzz2up6TbA8Z|work=Financial Times|accessdate=2 March 2014|date=26 June 2010}}</ref> but operates from its office in [[Kensington]], [[London]].


The easyGroup logo is known for its distinctive orange colour, [[Pantone]] 021.<ref>{{cite web|last=Walker|first=Duncan|title=Can you 'own' a colour?|url=http://news.bbc.co.uk/1/hi/magazine/3555398.stm|work=BBC News|access-date=2 March 2014|date=11 August 2004}}</ref>
== EasyGroup brands ==
EasyGroup publishes brand guidelines for all Easy companies to follow, together with the company's brand values:<ref>{{cite web|title=EasyGroup Brand Manual|url=http://media.smashingmagazine.com/wp-content/uploads/2010/07/easy_jet.pdf|work=EasyGroup|accessdate=2 March 2014|page=12|date=June 2010}}</ref>
# great value
# taking on the big boys
# for the many not the few
# relentless innovation
# keep it simple,
# entrepreneurial
# making a difference in people's lives
# honest, open, caring and fun


===EasyJet===
===Legal action===
In 2002, Easyart.com (now [[King and McGaw]]) faced legal allegations from easyGroup over its use of the easy name, accusing Easyart of "passing off" on easyGroup's good name.<ref>{{cite web|url=http://www.thesundaytimes.co.uk/sto/business/article1037306.ece|archive-url=https://web.archive.org/web/20150529133228/http://www.thesundaytimes.co.uk/sto/business/article1037306.ece|url-status=dead|archive-date=29 May 2015|title=How I Made It: Gyr King, founder of King & McGaw|website=[[The Sunday Times]]|date=13 May 2012}} {{subscription required}}</ref> Before commencing legal action easyGroup's lawyers bombarded Easyart.com with threatening letters, despite having accepted £2,000 worth of advertising from the art company in its EasyInternet cafes not long after it launched. "This was a David and Goliath fight. It is a good day for smaller companies who stand up to bullying tactics from large corporations. We hope this gives hope to many other companies out there who are trading legitimately under the 'Easy' name and who have been threatened by this man", said Mr Matthews.<ref>{{cite web|url=https://www.theregister.co.uk/2002/11/12/easyart_com_to_face_stelios/|title=Easyart.com to face Stelios in 'easy' court action|website=[[The Register]]|date=12 November 2002}}</ref><ref>{{Cite news|last=Gibson|first=Owen|url=https://www.theguardian.com/media/2003/may/09/newmedia|title=EasyGroup drops action against Easyart.com|date=9 May 2003|work=The Guardian|access-date=28 March 2020|issn=0261-3077}}</ref>
{{Main|EasyJet}}
EasyJet is a [[low-cost airline]] which began flying on 10 November 1995. It is one of the two largest budget airlines in Europe, alongside its sometimes bitter rival [[Ryanair]]. It was the first company owned by EasyGroup to use the "easy" prefix. EasyJet Airline Company Limited is a separate company which licenses the "easyJet" name from easyGroup.


In 2005, easyGroup threatened legal action against a Welsh company which had been trading as EasyMobile since 2003, two years before the launch of easyGroup's easyMobile business which is not currently running.<ref name="Register-Richemont">{{cite news|url=https://www.theregister.co.uk/2005/11/18/stelios_richemont|title=Posh Richemont latest to sue Stelios|publisher=The Register|date=18 November 2005|access-date=27 March 2013}}</ref> In 2006, easyGroup dropped action against London businessman Karl Kahn after it emerged that his EasyPizza business predated easyGroup's business of the same name by several years.<ref>{{cite news|url=https://www.theregister.co.uk/2006/06/20/stelios_loses_easypizza/|title=Hard cheese for Stelios in EasyPizza case|publisher=The Register|date=20 June 2006|access-date=27 March 2013}}</ref>
===Fastjet===
{{Main|Fastjet}}
Fastjet is a low cost airline established in 2012 that operates in Africa, following a similar business model to EasyJet. It is the first non-Easy brand-name licensed by EasyGroup.


In 2008, a restaurant in Northampton agreed to stop calling itself "easyCurry" after threats of legal action from easyGroup.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/england/northamptonshire/7520855.stm|title=Easy name curry house climbs down|publisher=BBC|date=23 July 2008|access-date=27 March 2013}}</ref> As of 2009, differences had emerged at [[easyJet]] concerning travel-associated "extras" such as hotel bookings under the "easyJethotels" brand, and car hire under "easyJetcarhire". EasyGroup contended that it licensed the "easyJet" brand primarily for airline use, and that using the brand for hotel and car hire interfered with other EasyGroup businesses.<ref>{{cite news | first=David | last=Robertson | title=Stelios takes easyJet to court over branding | date= 16 August 2008 | work= [[The Times]]| url = http://business.timesonline.co.uk/tol/business/industry_sectors/transport/article4543396.ece | archive-url = https://web.archive.org/web/20090107164856/http://business.timesonline.co.uk/tol/business/industry_sectors/transport/article4543396.ece | url-status = dead | archive-date = 7 January 2009 | access-date = 6 September 2009 | location=London}}</ref>
=== EasyCar ===
In April 2000 the company set-up the [[car rental]] company easyRentaCar (later renamed easyCar), with the only rental car available being the [[Mercedes-Benz A-Class]]. The new easyCar company now {{when|date=June 2016}} operates as an international car rental broker via the Internet.


In 2011, the Edmonton-based company Eezy Drive received a letter from easyGroup's lawyer Clarke Willmott, asking the owner Zeeshan Haniffa to stop using the name of his driving school, Ezee Drive Driving School, accusing him of "intellectual property infringement" and giving him seven days to destroy £1,000-worth of signs, leaflets and posters using the name, and hand over website domain names within two weeks.<ref>{{Cite web|url=https://www.enfieldindependent.co.uk/news/9264054.easyjet-firm-accused-of-bullying-edmonton-driving-instructor-over-ezee-drive-name/|title=EasyJet firm accused of 'bullying' Edmonton driving instructor over Ezee Drive name|website=Enfield Independent|date=21 September 2011 |access-date=28 March 2020}}</ref><ref>{{Cite news|last=Osborne|first=Alistair|url=https://www.telegraph.co.uk/finance/newsbysector/transport/8775166/EasyJet-founder-Sir-Stelios-Haji-Ioannou-bullying-driving-instructor-into-closing-Ezee-business.html|title=EasyJet founder Sir Stelios Haji-Ioannou 'bullying' driving instructor into closing 'Ezee' business|journal=Daily Telegraph|date=20 September 2011|access-date=28 March 2020|issn=0307-1235}}</ref> In 2012, a Northwich-based gym called Easy Exercise was challenged that it could not use the Easy name, with easyGroup citing "The easy name is synonymous with quality, value for money services and we have a duty to protect the public from its unauthorised use."<ref>{{cite web|title=Winnington company forced to rebrand after easyGroup High Court threat|url=http://www.northwichguardian.co.uk/news/9571780.Winnington_company_forced_to_rebrand_after_easyGroup_High_Court_threat/|work=Northwich Guardian|access-date=2 March 2014|date=7 March 2012}}</ref>
easyCar Club was launched by easyCar in February 2014 as a peer-to-peer rental scheme that allows members to rent under-used private cars from one another.<ref>{{cite web|last=Brignall|first=Miles|title=EasyCar Club: would you dare rent your vehicle to a neighbour?|url=https://www.theguardian.com/money/2014/feb/08/easycar-club-rent-peer-to-peer-neighbour-car|work=The Guardian|accessdate=26 February 2014|date=8 February 2014}}</ref> It was trialled in London during 2013.<ref>{{cite web|last=Shannon|first=Laura|title='I let other drivers rent my car so motoring doesn't cost me a penny': Can you start sharing to slash bills? |url=http://www.thisismoney.co.uk/money/cars/article-2550054/Neighbour-drive-car-help-pay-running-costs.html|work=This Is Money|accessdate=26 February 2014|date=4 February 2014}}</ref>


In September 2018, easyGroup was taking legal action against [[Netflix]] over its comedy series ''[[Easy (TV series)|Easy]]'', claiming its use of the name breaches its European trademarks. Netflix said in a statement that "viewers can tell the difference between a show they watch and a plane they fly in".<ref>{{Cite news|last=correspondent|first=Rebecca Smithers Consumer affairs|url=https://www.theguardian.com/business/2018/sep/30/netflix-sued-by-easyjet-founder-in-trademark-dispute|title=Netflix sued by easyJet founder in trademark dispute|date=30 September 2018|work=The Guardian|access-date=28 March 2020|issn=0261-3077}}</ref> In a ruling in 2021, ''EasyGroup Ltd v Easylife Ltd'' (formerly Easylife Group Ltd), and another [2021] EWHC 2150, Dr Jonathan Cornthwaite of the long-established legal firm Wedlake Bell said "This case was brought in attempt to prevent a retailing business called Easylife Ltd and its director from (among other things) using various brands incorporating the word 'easy'. However, the claimant not only lost its cases for trade mark infringement and passing off, but also suffered the revocation of various of its UK trade marks on the grounds of non-use."<ref>{{Cite news|url=https://uk.practicallaw.thomsonreuters.com/w-032-1145?transitionType=Default&contextData=(sc.Default)&firstPage=true|title=Ruling on validity and infringement of easyGroup trade marks (High Court)|date=2 August 2021|work=Thomson Reuters|access-date=13 May 2022}}</ref><ref>{{Cite news|last=Cornthwaite|first=Jonathan|url=https://wedlakebell.com/suing-for-infringement-of-a-descriptive-trademark-isnt-easy-easygroup-v-easylife/ |title=Suing for Infringement of a Descriptive Trademark Isn't Easy (''Easygroup v Easylife'')|date=1 September 2021|work=Wedlake Bell|access-date=13 May 2022}}</ref>
=== EasyBus ===
[[File:Easyjet bus box office at London Stansted Airport.jpg|thumb|Box office for the Easyjet shuttle bus to London City at London Stansted Airport]]
{{Main|EasyBus}}
EasyBus began operating on 30 July 2004. The company currently offers a low-cost express minibus service between Central London and three London airports: Gatwick, Stansted and Luton. Journeys can be booked via the EasyBus website, or customers can purchase, usually at higher prices, from the EasyBus airport sales desks, or by paying the driver if joining in London. Online bookings offer guaranteed seats on specific services.


In February 2022, easyGroup filed a lawsuit against the charity shopping website easyfundraising for "brand theft".<ref>{{Cite news|last=Yeomans|first=Jo|url=https://www.thetimes.co.uk/article/easygroups-sir-stelios-haji-ioannou-targets-easyfundraising-over-brand-theft-rwrws8nfk|title=EasyGroup's Sir Stelios Haji-Ioannou targets Easyfundraising over 'brand theft'|date=20 February 2022|work=The Sunday Times|access-date=16 April 2022}}</ref> In April 2022, [[Stelios Haji-Ioannou]] was described as a "deeply unimpressive witness" who gave answers "that were defensive to the point of implausibility" by a High Court judge who oversaw a trademark disagreement involving EASYOFFICE, owned by a company called Nuclei. The judge, Mrs Justice Bacon, found in favour of Nuclei and said four easyGroup trademarks should be revoked on the "grounds of lack of genuine use".<ref>{{Cite news|last=Farmer|first=Brian|url=https://www.standard.co.uk/news/uk/bacon-easyjet-justice-high-court-lawyers-b994234.html|title=Airline founder Sir Stelios Haji-Ioannou 'deeply unimpressive witness' – judge|date=13 April 2022|work=Evening Standard|access-date=16 April 2022}}</ref>
=== EasyPizza ===
{{Main|EasyPizza}}
A delivery-only pizza company launched in 2004. EasyPizza ceased to operate their independent franchised stores in December 2009, and teamed up with [[Just Eat]], who operate as a third party to local pizza takeaway and delivery companies.


In September 2024, a judgement in the [[High Court of Justice]] by The Honourable Mr Justice Fancourt ruled that Easyfundraising successfully defended against easyGroup's injunction to stop trading under 'easyfundraising',<ref>{{Citation |title=easyGroup Ltd v Easyfundraising Ltd & Ors [2024] EWHC 2323 (Ch) |date=11 September 2024 |url=https://www.bailii.org/ew/cases/EWHC/Ch/2024/2323.html |access-date=2024-09-12}}</ref> stating "….the average consumer would be unlikely to be confused merely on account of use of the word “easy”, even if the services could be regarded as having some degree of similarity."
=== EasyHotel ===
{{main|EasyHotel}}
[[File:EasyHotel London South Kensington room.JPG|thumb|Typical EasyHotel room]]
EasyHotel is a "no frills super budget" hotel operator which started with one hotel in 2005, and now has 20 hotels in various locations in [[London]] (Victoria, Old St, South Kensington, Paddington and Heathrow) as well as [[Luton]], [[Amsterdam]], [[Rotterdam]], [[Basel]], [[Zurich]], [[Budapest]], [[Sofia]], [[Porto]], [[Berlin]], [[Larnaca]], [[Dubai]], [[Edinburgh]], [[Budapest]], [[The Hague]] and [[Glasgow]].<ref>{{cite news|author=Unknown |url=http://news.scotsman.com/news/Easyjet-to-enter-Edinburgh-hotel.6450388.jp |title=Easyjet to enter Edinburgh hotel market - Scotsman.com News |work=The Scotsman |date= 31 July 2010|accessdate=2010-08-17}}</ref> Rooms contain either a double bed or twin single beds, are [[en-suite]] and one wall panel is orange in colour with corporate logos on the wall and doors. Toiletries (except soap/shampoo) are not supplied and the use of the TV and the housekeeping facility is additional. Reservations must be made online, with the less expensive stays given the further in advance of booking.


==Subsidiaries and investments==
===EasyOffice===
===Current properties===
EasyOffice was established by EasyGroup in 2007, and runs low-cost [[serviced office]] space in [[Croydon]].
As of 2024, easyGroup lists over 200 ''easy'' branded business ventures and websites in a wide range of sectors,<ref>[https://easy.com/explore-easy/ easy.com - Explore easy] retrieved 5 May 2024</ref> including [[easyJet]] and [[easyBus]].


===Formerly owned companies===
===EasyProperty===
Amongst the ventures formerly owned by easyGroup which are still in operation under new full or partial ownership are hotel chain [[easyHotel]], financial intermediary services brand [[easyMoney]] and African low-cost airline [[Fastjet]].
EasyProperty was launched by EasyGroup in 2014, and offers low cost [[letting]] agency services to landlords across England and Wales. Property owners can list their properties for free on easyProperty, and access the major property portals, Rightmove, Zoopla, Primelocation etc. for a small charge. Other services offered include photography, floorplans, EPCs, Property Management, Tenancy Agreements and Deposit Protection.


=== EasyGym ===
===Defunct ventures===
Examples for former easyGroup brands and business ventures that since ceased operations for various reasons are [[easyInternetcafé]], [[easyCinema]], [[easyCoach]], [[easyCruise]] (which ceased operations after it had been sold to [[Hellenic Seaways]]),<ref>{{cite news | title=EasyCruise Sold to Hellenic Seaways | date= 18 August 2009 | publisher= Cruise Industry News| url = http://www.cruiseindustrynews.com/cruise-news/3093-81809-easycruise-sold-to-hellenic-seaways.html | access-date = 5 September 2009}}</ref> [[easyFoodstore]]<ref>{{Cite web |last=Marius |first=Callum |date=2022-11-20 |title=Hidden easyJet rudder makes it look like a plane is hidden in Wembley |url=https://www.mylondon.news/news/nostalgia/looks-like-hidden-easyjet-plane-25518732 |access-date=2023-09-16 |website=MyLondon |language=en}}</ref> and [[easyPizza]].
[[File:EasyGym, North End Road, Fulham, London 01.jpg|thumb|EasyGym, [[North End Road, Fulham]], London]]
EasyGroup announced the launch of a chain of no frill gyms called '''EasyGym''' in May 2011, with the first two branches in Slough and Wood Green.<ref>{{cite news|title=EasyGym to open up to 10 centres a year|url=http://www.independent.co.uk/news/business/news/easygym-to-open-up-to-10-centres-a-year-2290384.html|work=The Independent|accessdate=12 April 2012|date=29 May 2011}}</ref> EasyGym now owns ten gyms across the UK including their flagship in Central London on Oxford Street.<ref>{{cite web|title=The shopping workout! 30-minute exercise routine that builds crucial bag-carrying (and credit card-swiping) muscles|url=http://www.dailymail.co.uk/femail/article-2347265/The-shopping-workout-Gym-routine-Londons-Oxford-Street-shopaholics--easyGym-budget-gym-easyJet.html|work=The Daily Mail|accessdate=12 April 2012|date=24 June 2013}}</ref>

===EasyFoodstore ===
EasyFoodstore is a new concept of [[Discount store|discount]] supermarket, which has no brands, and only about 100 items such as tinned goods, pasta and rice and cleaning products.<ref>{{cite web|url=http://www.london24.com/news/business/stelios_plans_to_set_up_easyjet_style_no_brands_food_store_1_2321729|title=Stelios plans to set up easyJet-style ‘no brands’ food store - Business|publisher=London24|date=6 August 2013}}</ref><ref>{{cite web|url=https://www.theguardian.com/business/2014/may/26/easyjet-founder-stelios-budget-foodstore-fails-checkout|title=EasyFoodstore only having 100 items in stock|publication-date=26 May 2014}}</ref>

First announced in 2013, opened in London in February 2016, located next to easyBus House (the headquarters of easyBus Ltd). The supermarket charges just 25p for essential food items. Just days after opening its doors it was forced to shut temporarily after running out of stock.<ref>{{cite web|url=http://www.independent.co.uk/news/business/easyfoodstore-forced-to-shut-after-budget-supermarket-runs-out-of-stock-a6852611.html|title=EasyFoodstore forced to close after budget supermarket runs out of stock|publication-date=4 February 2016}}</ref>

=== Other businesses ===
* '''Easy.com''' – A free e-mail service began in November 2000. This site also acts as the easyGroup main portal.
* '''EasyVan''' – Like EasyCar, EasyVan.com operates with outside suppliers to provide van rental across the UK. EasyVan provide van hire from more than 120 locations throughout the United Kingdom.

==Dormant businesses==

===EasyInternetcafé===
{{main|EasyInternetcafé}}
Launched in 1999 as easyEverything, the EasyInternetcafé chain was launched in 1998 to offer access to the internet on the high street. The flagship branch in London's [[Oxford Street]] was closed in 2004, and the chain closed in 2009. The business lost {{GBP}}96 million in its first five years of operation.<ref>{{cite web|last1=Keers|first1=Helena|title=Stelios pulls the plug in Oxford St|url=http://www.telegraph.co.uk/finance/2887205/Stelios-pulls-the-plug-in-Oxford-St.html|website=Daily Telegraph|accessdate=4 January 2015|date=5 June 2004}}</ref>

=== EasyValue===
EasyValue was an internet shopping comparison site that began trading in November 2000.<ref>{{cite web|last=Vickers|first=Amy|title=EasyGroup launches best-buy site|url=https://www.theguardian.com/media/2000/nov/21/newmedia2|work=The Guardian|accessdate=2 March 2014|date=21 November 2000}}</ref> In 2002 EasyValue was challenged by [[Ryanair]] for displaying its flights without their permission.<ref>{{cite web|title=EasyValue's website data riles Ryanair|url=http://www.telegraph.co.uk/finance/2761907/EasyValues-website-data-riles-Ryanair.html|work=Daily Telegraph|accessdate=26 February 2014|date=7 May 2002}}</ref>

=== EasyMoney ===
On 21 August 2001 the [[credit card]] company EasyMoney was set up with Accucard (now part of [[Lloyds TSB]]), which was expanded on 14 February 2005 with the announcement that unbundled car insurance products provided by [[Zurich Financial Services|Zurich]] would be sold later in the year at EasyMoney insurance. In April 2006, EasyGroup linked with [[Moneysupermarket.com]] to provide a financial product comparison website.<ref>{{cite web|author=Gavin Richardson |url=http://www.easy.com/archive/13.04.06EM.html |title=news : easyMoney expands |publisher=easy.com |date=13 April 2006 |accessdate=2010-08-17}}</ref> This coincided with the withdrawal of the EasyMoney credit card.

=== EasyCinema ===
On 23 May 2003 the [[film|cinema]] company, EasyCinema at [[The Point, Milton Keynes]] was opened at a former [[United Cinemas International|UCI site]], offering screenings from 20p if booked well in advance. The cinema initially struggled as major distributors were not prepared to release new films to the company using the yield-management model. First run films later became available, but at fixed prices. The cinema also relented on not serving [[popcorn]] and drinks, which previously went unsold to save on staffing costs.<ref>{{cite news| url=http://news.bbc.co.uk/1/hi/uk/3051075.stm | publisher=BBC News | title=Cinema Paradiso it ain't | date=23 May 2003 | accessdate=1 May 2010 | first=Jonathan | last=Duffy}}</ref>
Towards the end of its life, the cinema site also housed an [[EasyInternetcafé]] and was a pick-up point for EasyPizza. However, following a dispute over unpaid rent with the landlord, [[Odeon Cinemas|Odeon]],<ref>{{cite news| url=http://news.bbc.co.uk/1/hi/entertainment/5029824.stm | publisher=BBC News | title='No frills' Easycinema shuts down | date=30 May 2006 | accessdate=1 May 2010}}</ref> which resulted in eviction, the EasyCinema closed in May 2006 and reopened as an Odeon cinema. The closure of the Milton Keynes EasyCinema appears to have curtailed the desired expansion into London's West End.<ref>{{cite news| url=http://film.guardian.co.uk/news/story/0,12589,1535356,00.html | work=The Guardian | location=London | title=EasyCinema eyes West End debut | first=Owen | last=Gibson | date=25 July 2005 | accessdate=1 May 2010}}</ref><ref>{{cite news| url=http://business.guardian.co.uk/story/0,,1784970,00.html | work=The Guardian | location=London | title=Rent rise brings down curtain on easyCinema | first=Andrew | last=Clark | date=29 May 2006 | accessdate=1 May 2010}}</ref>
In March 2005 saw the commencement of EasyCinema Online [[DVD]] Rental (stylised as easyCinema), first announced in November 2004. This is a partnership with [[LOVEFiLM]], the company operating rental services for several other retail brands. However, unlike many [[online DVD rental]] services, there is no monthly subscription but the user purchases rental credits. On 1 August 2012 the easyCinema website and branding ceased and became wholly branded as [[LOVEFiLM]].

=== Easy4Men===
On 9 December 2004 the men's toiletries range Easy4Men was launched together with [[Boots the Chemist|Boots]]. Originally conceived to challenge [[Global Gillette|Gillette]], the product line did not include a razor.<ref>{{cite web|author=Gavin Richardson |url=http://www.easy.com/archive/09.12.04E4M.html |title=news : easy4men has launched |publisher=easy.com |date=9 December 2004 |accessdate=2010-08-17}}</ref> After disappointing sales, the partnership with Boots was dissolved in 2006.<ref>{{cite news| url=http://business.guardian.co.uk/story/0,,1767730,00.html | work=The Guardian | location=London | title=The Big Easy enters choppy waters | first=Jane | last=Martinson | date=5 May 2006 | accessdate=1 May 2010}}</ref> As of 2011, it is no longer in operation.<ref>{{cite web|last=Starmer-Smith|first=Charles|title=Launching a new airline won't be easy for Sir Stelios|url=http://www.telegraph.co.uk/travel/travelnews/8796537/Launching-a-new-airline-wont-be-easy-for-Sir-Stelios.html|work=The Telegraph|accessdate=21 May 2012|date=29 September 2011}}</ref>

=== EasyMusic ===
EasyMusic began operation on 22 December 2004 in conjunction with Wippit. It sold copyrighted music downloads offered from 25p, although the minimum transaction value is £1 and there are charges for using credit cards and SMS payment methods. The service stopped selling downloads in January 2008, but began to sells CDs in conjunction with [[Cdwow|CDwow]].

=== EasyCruise ===
A no frills cruise ship called [[EasyCruise]] was launched on Friday 6 May 2005, targeting the 18-40 age-group, rather than the traditional retired market. The first vessel was known as ''[[EasyCruiseOne]]''. Expansion of the EasyCruise fleet was announced in 2006.<ref>{{cite web|author=Gavin Richardson |url=http://www.easy.com/archive/08.05.06ECR.html |title=news : letter of intent signed between easyCruise and Neorion Holdings for the construction of up to 4 new cruiseships in Greece |publisher=easy.com |date=8 May 2006 |accessdate=2010-08-17}}</ref> A franchise operation using a converted river freighter ''[[EasyCruiseTwo]]'' operated from 2006 until 17 August 2007. EasyCruise was sold to [[Hellenic Seaways]] in August 2009 for £9 million.<ref>{{cite news | title=EasyCruise Sold to Hellenic Seaways | date= 18 August 2009 | publisher= Cruise Industry News| url = http://www.cruiseindustrynews.com/cruise-news/3093-81809-easycruise-sold-to-hellenic-seaways.html | accessdate = 2009-09-05 }}</ref>

=== EasyMobile ===
EasyMobile was a [[mobile virtual network operator]], launched in March 2005<ref>{{cite news|title=Easymobile and Fresh cut prices|url=http://news.bbc.co.uk/1/hi/business/4359371.stm|work=BBC News|accessdate=26 February 2014|date=17 March 2005}}</ref> (not to be confused with EasyMobile, which was founded in 2003 by [[Karl Kahn]]) as a pay as you go service in partnership with [[TDC A/S|TDC]]. The service closed on 13 December 2006.<ref>{{cite news| url=http://news.bbc.co.uk/1/hi/business/6145628.stm | publisher=BBC News | title=Easymobile to close down service | date=13 November 2006 | accessdate=1 May 2010}}</ref> Rival mobile service, [[Orange SA|Orange]], attempted to sue EasyGroup as it claimed the use of the orange EasyMobile logo breached its trademark and could confuse customers.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/4336563.stm |title=Business &#124; Easygroup launches mobile service |publisher=BBC News |date=10 March 2005 |accessdate=2010-08-17}}</ref> The EasyMobile service was also launched in the Netherlands, but this service closed at short notice at the end of July 2006.<ref>{{cite web|title=EasyMobile.nl flops|url=http://www.theregister.co.uk/2006/07/06/easymobile_nl_gone/|work=The Register|accessdate=2 March 2014|date=6 July 2006}}</ref>

==Legal action==
In the past EasyGroup has threatened legal action against several businesses using "easy" as part of their name. In 2002, Easyart.com (now [[King and McGaw]]) faced legal allegations from EasyGroup over its use of the easy name, accusing Easyart of "passing off" on easyGroup's good name.<ref>{{cite web|url=http://www.thesundaytimes.co.uk/sto/business/article1037306.ece|title=How I Made It: Gyr King, founder of King & McGaw|publication-date=13 May 2012}} {{subscription}}</ref> Easyart won the court battle when EasyGroup discontinued its legal action, saying it had "bigger targets to go after".<ref>{{cite web|url=http://www.theregister.co.uk/2002/11/12/easyart_com_to_face_stelios/|title=Easyart.com to face Stelios in ‘easy’ court action|publication-date=12 Nov 2002}}</ref>

In 2005, EasyGroup threatened legal action against a Welsh company which had been trading as EasyMobile since 2003, two years before the launch of EasyGroup's EasyMobile business.<ref name="Register-Richemont">{{cite news|url=http://www.theregister.co.uk/2005/11/18/stelios_richemont|title=Posh Richemont latest to sue Stelios|publisher=The Register|date=2005-11-18|accessdate=2013-03-27}}</ref> EasyGroup dropped action against London businessman Karl Kahn after it emerged that his EasyPizza business predated EasyGroup's business of the same name by several years.<ref>{{cite news|url=http://www.theregister.co.uk/2006/06/20/stelios_loses_easypizza/|title=Hard cheese for Stelios in EasyPizza case|publisher=The Register|date=2006-06-20|accessdate=2013-03-27}}</ref> In 2008, a restaurant in Northampton agreed to stop calling itself "easyCurry" after threats of legal action from EasyGroup.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/england/northamptonshire/7520855.stm|title=Easy name curry house climbs down|publisher=BBC|date=2008-07-23|accessdate=2013-03-27}}</ref>

In 2012, a Northwich-based gym called Easy Exercise was challenged that it could not use the Easy name, with EasyGroup citing "The easy name is synonymous with quality, value for money services and we have a duty to protect the public from its unauthorised use."<ref>{{cite web|title=Winnington company forced to rebrand after easyGroup High Court threat|url=http://www.northwichguardian.co.uk/news/9571780.Winnington_company_forced_to_rebrand_after_easyGroup_High_Court_threat/|work=Northwich Guardian|accessdate=2 March 2014|date=7 March 2012}}</ref>

In July 2010, Sir Stelios criticised the previous chief executive of easyJet's (Andy Harrison) handling of airline punctuality. In a statement he said: "I have been receiving many unsolicited complaints from members of the public and even easyJet pilots about the degree that the airline is short of crew to operate the flights it sold to its customers. Unless Mike Rake [the chairman] and Carolyn McCall [the new chief executive] do something to improve the situation for the sake of the travelling public, I am left with no option but to terminate the brand licence." Other differences have emerged concerning travel-associated "extras" such as hotel bookings under the "easyJethotels" brand, and car hire under "easyJetcarhire". EasyGroup contended that it licensed the "easyJet" brand primarily for airline use, and that using the brand for hotel and car hire interfered with other easyGroup businesses.<ref>{{cite news | first=David | last=Robertson | title=Stelios takes easyJet to court over branding | date= 16 August 2008 | work= The Times| url = http://business.timesonline.co.uk/tol/business/industry_sectors/transport/article4543396.ece | accessdate = 2009-09-06 | location=London}}</ref>

==Logo==
[[File:EasyJet logo.svg|thumb|right|The easyJet logo showing the EasyGroup's standard typeface and colour]]
The EasyGroup logo is known for its distinctive orange colour,<ref>{{cite web|last=Walker|first=Duncan|title=Can you 'own' a colour?|url=http://news.bbc.co.uk/1/hi/magazine/3555398.stm|work=BBC News|accessdate=2 March 2014|date=11 August 2004}}</ref> [[Pantone]] 021. The logo adopts the [[Cooper Black]] font, with lower case used for the "easy" part of the business name.


==References==
==References==
{{reflist|30em}}
{{reflist}}


==External links==
==External links==
{{Commons category inline|EasyGroup}}
{{Portal|London|Companies}}
* {{Official website|https://easy.com}}
{{Commons category|EasyGroup}}
* {{official website}}
* [http://www.easyjet.com/ easyJet]
* [http://www.easycar.com/ easyCar]
* [http://www.easyhotel.com/ easyHotel]
* [http://www.easybus.com/ easyBus]
* [http://www.easyvan.com/ easyVan]
* [http://www.easygym.com/ easyGym]
* [http://www.easyfoodstore.com/ easyFoodStore]
* [http://www.easyoffice.co.uk/ easyOffice]

''' Press reports '''
* [http://business.guardian.co.uk/story/0,,1767730,00.html The Big Easy enters choppy waters], ''The Guardian'', 5 May 2006
* [http://news.bbc.co.uk/1/hi/entertainment/5029824.stm 'No frills' EasyCinema shuts down, BBC, 30 May 2006]
* [https://www.theguardian.com/uk_news/story/0,,1535332,00.html "EasyCinema eyes West End debut"], ''The Guardian'', 25 July 2005
* [http://travel.timesonline.co.uk/article/0,,10295-1685452,00.html "Stelios completes 10 years over easy"] ''The Times'' (UK), 9 July 2005
* [http://observer.guardian.co.uk/uk_news/story/0,6903,1479117,00.html "What's Orange and Floats? That's easy..."] EasyCruise article, ''The Observer'' (UK), 8 May 2005
* [http://www.timesonline.co.uk/article/0,,2100-1601781_1,00.html "Here comes Stelios ... Just when you thought it was safe to go to the Riviera"], ''The Sunday Times'' (UK), 8 May 2005


{{Portalbar|London|Companies}}
{{EasyGroup}}
{{EasyGroup}}
{{UK Hotels}}


{{DEFAULTSORT:Easygroup}}
{{DEFAULTSORT:Easygroup}}
[[Category:Brands]]
[[Category:EasyGroup]]
[[Category:EasyGroup| ]]
[[Category:British companies established in 1998]]
[[Category:Hotel and leisure companies of the United Kingdom]]
[[Category:Holding companies established in 1998]]
[[Category:Transport operators of the United Kingdom]]
[[Category:Holding companies of the United Kingdom]]
[[Category:Travel and holiday companies of the United Kingdom]]
[[Category:Internet companies of the United Kingdom]]
[[Category:Conglomerate companies of the United Kingdom]]
[[Category:Conglomerate companies of the United Kingdom]]
[[Category:Companies based in London]]

Latest revision as of 09:15, 9 October 2024

EasyGroup Ltd
Formerly
  • Gregshot Limited (2000)
  • Easygroup IP Licensing Limited (2000-2014)[1]
Company typePrivate
IndustryConglomerate
Founded1998; 27 years ago (1998)
HeadquartersLondon, United Kingdom
Productsvarious
OwnerSir Stelios Haji-Ioannou
SubsidiariesEasyGroup IP Licensing Ltd
Websiteeasy.com

EasyGroup Ltd (styled as easyGroup, or simply easy) is a British multinational venture capital conglomerate founded in 1998. It is headquartered in London, United Kingdom and privately owned by Stelios Haji-Ioannou.

Corporate affairs

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An easyJet aircraft
A easyBus minibus
easyHotel in Glasgow

Overview

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The company was established to expand the "easy" brand following the launch of EasyJet in 1995. The first use of "easy" after EasyJet was the EasyInternetcafé established in June 1999,[2] followed by EasyRentacar in 2000 which was renamed to EasyCar in 2000.[3] The group is registered in the Cayman Islands,[4] but operates from its office in Kensington, London.

easyGroup is the holding company controlling the "easy" family of brands. Through its wholly owned subsidiary EasyGroup IP Licensing Ltd, the company licences the Easy brand to other businesses. The easyGroup of companies have a complex structure that contains elements of a generic conglomerate and a keiretsu, and sometimes it simply licences its brand. easyGroup publishes brand guidelines for all Easy companies to follow.[5]

The easyGroup logo is known for its distinctive orange colour, Pantone 021.[6]

[edit]

In 2002, Easyart.com (now King and McGaw) faced legal allegations from easyGroup over its use of the easy name, accusing Easyart of "passing off" on easyGroup's good name.[7] Before commencing legal action easyGroup's lawyers bombarded Easyart.com with threatening letters, despite having accepted £2,000 worth of advertising from the art company in its EasyInternet cafes not long after it launched. "This was a David and Goliath fight. It is a good day for smaller companies who stand up to bullying tactics from large corporations. We hope this gives hope to many other companies out there who are trading legitimately under the 'Easy' name and who have been threatened by this man", said Mr Matthews.[8][9]

In 2005, easyGroup threatened legal action against a Welsh company which had been trading as EasyMobile since 2003, two years before the launch of easyGroup's easyMobile business which is not currently running.[10] In 2006, easyGroup dropped action against London businessman Karl Kahn after it emerged that his EasyPizza business predated easyGroup's business of the same name by several years.[11]

In 2008, a restaurant in Northampton agreed to stop calling itself "easyCurry" after threats of legal action from easyGroup.[12] As of 2009, differences had emerged at easyJet concerning travel-associated "extras" such as hotel bookings under the "easyJethotels" brand, and car hire under "easyJetcarhire". EasyGroup contended that it licensed the "easyJet" brand primarily for airline use, and that using the brand for hotel and car hire interfered with other EasyGroup businesses.[13]

In 2011, the Edmonton-based company Eezy Drive received a letter from easyGroup's lawyer Clarke Willmott, asking the owner Zeeshan Haniffa to stop using the name of his driving school, Ezee Drive Driving School, accusing him of "intellectual property infringement" and giving him seven days to destroy £1,000-worth of signs, leaflets and posters using the name, and hand over website domain names within two weeks.[14][15] In 2012, a Northwich-based gym called Easy Exercise was challenged that it could not use the Easy name, with easyGroup citing "The easy name is synonymous with quality, value for money services and we have a duty to protect the public from its unauthorised use."[16]

In September 2018, easyGroup was taking legal action against Netflix over its comedy series Easy, claiming its use of the name breaches its European trademarks. Netflix said in a statement that "viewers can tell the difference between a show they watch and a plane they fly in".[17] In a ruling in 2021, EasyGroup Ltd v Easylife Ltd (formerly Easylife Group Ltd), and another [2021] EWHC 2150, Dr Jonathan Cornthwaite of the long-established legal firm Wedlake Bell said "This case was brought in attempt to prevent a retailing business called Easylife Ltd and its director from (among other things) using various brands incorporating the word 'easy'. However, the claimant not only lost its cases for trade mark infringement and passing off, but also suffered the revocation of various of its UK trade marks on the grounds of non-use."[18][19]

In February 2022, easyGroup filed a lawsuit against the charity shopping website easyfundraising for "brand theft".[20] In April 2022, Stelios Haji-Ioannou was described as a "deeply unimpressive witness" who gave answers "that were defensive to the point of implausibility" by a High Court judge who oversaw a trademark disagreement involving EASYOFFICE, owned by a company called Nuclei. The judge, Mrs Justice Bacon, found in favour of Nuclei and said four easyGroup trademarks should be revoked on the "grounds of lack of genuine use".[21]

In September 2024, a judgement in the High Court of Justice by The Honourable Mr Justice Fancourt ruled that Easyfundraising successfully defended against easyGroup's injunction to stop trading under 'easyfundraising',[22] stating "….the average consumer would be unlikely to be confused merely on account of use of the word “easy”, even if the services could be regarded as having some degree of similarity."

Subsidiaries and investments

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Current properties

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As of 2024, easyGroup lists over 200 easy branded business ventures and websites in a wide range of sectors,[23] including easyJet and easyBus.

Formerly owned companies

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Amongst the ventures formerly owned by easyGroup which are still in operation under new full or partial ownership are hotel chain easyHotel, financial intermediary services brand easyMoney and African low-cost airline Fastjet.

Defunct ventures

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Examples for former easyGroup brands and business ventures that since ceased operations for various reasons are easyInternetcafé, easyCinema, easyCoach, easyCruise (which ceased operations after it had been sold to Hellenic Seaways),[24] easyFoodstore[25] and easyPizza.

References

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  1. ^ "EASYGROUP LTD overview - Find and update company information - GOV.UK". Companies House. 25 August 2000. Retrieved 14 January 2024.
  2. ^ "Witness Statement of Sir Stelios Haji-Ioannou" (PDF). High Court of Justice Chancery Division. 16 March 2010. Archived from the original (PDF) on 4 March 2016. Retrieved 26 February 2014.
  3. ^ Brian Rogers, Nirmaylia Kumar (1 January 2000). "www.easyRentacar.com". IMD.
  4. ^ "EasyJet case turns spotlight on Stelios". Financial Times. 26 June 2010. Retrieved 2 March 2014.
  5. ^ "EasyGroup Brand Manual" (PDF). EasyGroup. Smashing Magazine. June 2010. p. 12. Archived from the original (PDF) on 16 June 2013. Retrieved 2 March 2014.
  6. ^ Walker, Duncan (11 August 2004). "Can you 'own' a colour?". BBC News. Retrieved 2 March 2014.
  7. ^ "How I Made It: Gyr King, founder of King & McGaw". The Sunday Times. 13 May 2012. Archived from the original on 29 May 2015. (subscription required)
  8. ^ "Easyart.com to face Stelios in 'easy' court action". The Register. 12 November 2002.
  9. ^ Gibson, Owen (9 May 2003). "EasyGroup drops action against Easyart.com". The Guardian. ISSN 0261-3077. Retrieved 28 March 2020.
  10. ^ "Posh Richemont latest to sue Stelios". The Register. 18 November 2005. Retrieved 27 March 2013.
  11. ^ "Hard cheese for Stelios in EasyPizza case". The Register. 20 June 2006. Retrieved 27 March 2013.
  12. ^ "Easy name curry house climbs down". BBC. 23 July 2008. Retrieved 27 March 2013.
  13. ^ Robertson, David (16 August 2008). "Stelios takes easyJet to court over branding". The Times. London. Archived from the original on 7 January 2009. Retrieved 6 September 2009.
  14. ^ "EasyJet firm accused of 'bullying' Edmonton driving instructor over Ezee Drive name". Enfield Independent. 21 September 2011. Retrieved 28 March 2020.
  15. ^ Osborne, Alistair (20 September 2011). "EasyJet founder Sir Stelios Haji-Ioannou 'bullying' driving instructor into closing 'Ezee' business". Daily Telegraph. ISSN 0307-1235. Retrieved 28 March 2020.
  16. ^ "Winnington company forced to rebrand after easyGroup High Court threat". Northwich Guardian. 7 March 2012. Retrieved 2 March 2014.
  17. ^ correspondent, Rebecca Smithers Consumer affairs (30 September 2018). "Netflix sued by easyJet founder in trademark dispute". The Guardian. ISSN 0261-3077. Retrieved 28 March 2020. {{cite news}}: |last= has generic name (help)
  18. ^ "Ruling on validity and infringement of easyGroup trade marks (High Court)". Thomson Reuters. 2 August 2021. Retrieved 13 May 2022.
  19. ^ Cornthwaite, Jonathan (1 September 2021). "Suing for Infringement of a Descriptive Trademark Isn't Easy (Easygroup v Easylife)". Wedlake Bell. Retrieved 13 May 2022.
  20. ^ Yeomans, Jo (20 February 2022). "EasyGroup's Sir Stelios Haji-Ioannou targets Easyfundraising over 'brand theft'". The Sunday Times. Retrieved 16 April 2022.
  21. ^ Farmer, Brian (13 April 2022). "Airline founder Sir Stelios Haji-Ioannou 'deeply unimpressive witness' – judge". Evening Standard. Retrieved 16 April 2022.
  22. ^ easyGroup Ltd v Easyfundraising Ltd & Ors [2024] EWHC 2323 (Ch), 11 September 2024, retrieved 12 September 2024
  23. ^ easy.com - Explore easy retrieved 5 May 2024
  24. ^ "EasyCruise Sold to Hellenic Seaways". Cruise Industry News. 18 August 2009. Retrieved 5 September 2009.
  25. ^ Marius, Callum (20 November 2022). "Hidden easyJet rudder makes it look like a plane is hidden in Wembley". MyLondon. Retrieved 16 September 2023.
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Media related to EasyGroup at Wikimedia Commons

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