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{{short description|Cartoon character}}
:''This article refers to the doll; for the dessert, see [[shortcake]].
{{About|the American Greetings character and franchise||Strawberry shortcake (disambiguation){{!}}Strawberry shortcake}}

{{Infobox character
[[Image:Strawberry-ShortcakeLife-is-Delicious-Poster-C10314364.jpg|thumb|right|250px|An original Strawberry Shortcake poster]]
| name = Strawberry Shortcake
'''Strawberry Shortcake''' is a female doll made by [[American Greetings]]. She is made to smell like [[strawberries]]. This also includes a [[toy line]] of the character's friends and pets.
| image = Strawberry Shortcake 2003 Logo.png
| caption = The character in her 2003 reboot version.
| first = Greeting cards published by American Greetings
| creator = {{plainlist|
* Barbi Sargent (creator)
* Fran Kariotakis (finished art)
}}
| origin = ''[[The World of Strawberry Shortcake]]''
| full_name = Strawberry Shortcake
| gender = [[Female]]
| voice = [[Russi Taylor]] (all 6 1980s animated specials) <br /> Sarah Heinke ([[Strawberry Shortcake (2003 TV series)|2003 series]] and ''[[Strawberry Shortcake: The Sweet Dreams Movie|The Sweet Dreams Movie]]'') <br /> [[Anna Cummer]] (''[[Strawberry Shortcake's Berry Bitty Adventures]]'' and ''[[The Strawberry Shortcake Movie: Sky's the Limit|Sky's the Limit]]'') <br /> [[Tracey Moore (actress)|Tracey Moore]] (''Strawberry Shortcake's Berry Bitty Adventures'', singing voice) <br /> [[Alyson Leigh Rosenfeld]] ([[WildBrain Spark]] series) <br /> Ana Sani (''[[Strawberry Shortcake: Berry in the Big City]]'')
| relatives = Apple Dumplin' ([[sister]]) <br /> Custard ([[cat]]) <br /> Pupcake ([[dog]]) <br /> Aunt Praline ([[aunt]]) <br /> Granberry Jam ([[grandmother]]) <br /> Strawberry Cobbler ([[mother]]) <br /> Pineapple Cobbler ([[brother]])
}}
'''Strawberry Shortcake''' is a cartoon character used in [[greeting cards]] published by [[American Greetings]]. Strawberry Shortcake's character was originally conceived as a mascot for a line of fruit-flavored candy before evolving into the modern character. The line was later expanded to include [[doll]]s, clothing, [[poster]]s, and other products featuring the character, as well as an extended cast of friends and pets. In addition, the franchise has spawned television specials, animated television series and films. The franchise is currently owned by the Canadian children's television company [[WildBrain]]<ref name="CBC2017May">{{cite news|title=Charlie Brown and Strawberry Shortcake sold for $345M US to Halifax company|url=http://www.cbc.ca/news/business/peanuts-sold-dhx-media-halifax-strawberry-shortcake-children-tv-shows-1.4107903|access-date=11 May 2017|publisher=[[CBC News]]|date=10 May 2017}}</ref><ref name="variety-dhxiconix">{{cite web|title=DHX Media Acquires 'Peanuts' in $345 Million Purchase of Iconix |url=https://variety.com/2017/tv/global/dhx-media-acquires-peanuts-in-345-million-purchase-of-iconix-1202422001/ |website=Variety |date=10 May 2017 |access-date=10 May 2017}}</ref> through the holding company Shortcake IP Holdings LLC.


==History==
==History==
===Conception and creation===
The original design of Strawberry Shortcake and her cat [[Custard]] was done in 1977 by [[Muriel Fahrion]] during her time as a greeting card illustrator at American Greetings' Juvenile & Humorous card department. After the idea was presented to Bernie Loomis of [[General Mills]] and became a licensing entity, Fahrion designed a subsequent thirty-two characters for Those Characters From Cleveland (American Greetings' toy & licensing design division).
[[File:Strawberry-ShortcakeLife-is-Delicious-Poster-C10314364.jpg|thumb|120px|left|An original ''Strawberry Shortcake'' poster.]]
The character of Strawberry Shortcake was originally created by Barbi Sargent, who was then working as a freelance artist for [[American Greetings]]. The character first appeared on a Laurel Valentine's Day Greeting card in 1972–1973. At the time, the character was simply called ''Girl with a Daisy'' or ''Strawberry Girl'' and was depicted holding a [[Bellis perennis|daisy]] while wearing an orange bonnet with a [[strawberry]] print on it. Rex Conners, American Greetings' staff art director, knew this card was very popular and determined that this was due to the strawberry motif.<ref name=people>{{Cite web | url=https://people.com/archive/whos-red-and-sweet-and-filthy-rich-strawberry-shortcake-toylands-newest-tyke-coon-vol-17-no-18/ | title = Who's Red and Sweet and Filthy Rich? Strawberry Shortcake, Toyland's Newest Tyke-Coon | date=May 10, 1982 | first1=Tony | last1=Chiu | first2=Joyce | last2=Wansley | publisher=[[People magazine]] | archive-url=https://web.archive.org/web/20190706022630/https://people.com/archive/whos-red-and-sweet-and-filthy-rich-strawberry-shortcake-toylands-newest-tyke-coon-vol-17-no-18/ | archive-date=July 6, 2019 | url-status=live}}</ref> He requested Sargent to create four cards with a "strawberryish" outfit for the ''Mega Test Market''. Sargent completed the assignment in early July 1977, sending American Greetings four full-color ''leader cards'' depicting the Strawberry Shortcake character in full color ("Leader cards" are used by American Greetings for consumer test purposes). These tests marked the first time that the public saw Strawberry Shortcake in her new design, which received a positive reception.


In the late 1970s, further Strawberry Shortcake concept art was drawn by [[Muriel Fahrion]], an illustrator working in [[American Greetings]]' Juvenile & Humorous card department.<ref name=people /> Fahrion then designed a subsequent 32 characters for Those Characters From Cleveland (American Greetings' toy and licensing design division). Later characters that were added to the line were designed by Cindy Mayer Patton and Janet Jones. Artwork for the series was done by a number of different freelancers, though the majority was painted by artist Frances Kariotakis. Lynn Edwards served as the editor of the line, helping to develop the characters and storyline.
Cindy Moyer Patton and Janet Jones designed other later characters of the classic Strawberry Shortcake line. Lyn Edwards was the editor of the line and along with brainstorm group developed the personality profiles and the story line and philosophy. The first doll was a rag doll directed by Muriel Fahrion and created by Susan Trentel, Fahrion's sister.


The Strawberry Shortcake line of characters each had their own fruity or dessert-themed name with clothing to match, and they each had a dessert or fruit named pet. Like the Strawberry Shortcake doll, all the other characters' dolls also had hair scented to match their dessert theme. The characters lived and played in a magical world known as Strawberryland.
The Strawberry Shortcake line of characters each had their own fruit or dessert-themed name with clothing to match, and they each had a fruit or dessert-named pet. Like the Strawberry Shortcake doll, all the other characters' dolls had hair scented to match their theme. The characters lived and played in a magical world known as Strawberryland.


===Merchandise===
During the 1980s, Strawberry Shortcake became a huge [[fad]]. At the time, there were several related products, such as [[sticker]] albums, clothes, a [[videogame]] for the [[Atari 2600]] [http://www.mobygames.com/game/atari-2600/strawberry-shortcake-musical-match-ups], and several other products. Several videos and DVDs were made featuring the characters.
The Strawberry Shortcake Bicycle was introduced in 1983; production ended in 1990. Over the bike's seven-year model run, it is estimated over 1 million of the Strawberry Shortcake Bicycles were sold, making the bike one of the most popular children's character themed bikes ever produced. [[List of 1980s Strawberry Shortcake specials|Several TV specials]] were made featuring the characters, one each year between 1980 and 1985, by which time the characters' popularity had diminished. [[Kenner]] produced no new dolls or toys thereafter.


In May 1983, following a court case, copyrights to Strawberry Shortcake were granted to Barbi Sargent from American Greetings Corporation.<ref>{{Cite web|url=https://law.justia.com/cases/federal/district-courts/FSupp/588/912/1679804/|title=Sargent v. American Greetings Corp., 588 F. Supp. 912 (N.D. Ohio 1984)|website=Justia Law}}</ref> Later on, Sargent returned the copyrights to American Greetings so that they could continue with the success of the Strawberry Shortcake franchise.
The Strawberry Shortcake line was relaunched in 1991 and again 2002 with a revamped look done by a different designer.


American Greetings manufactured Strawberry Shortcake Christmas ornaments, which are included in the [[Clara Johnson Scroggins]] collection, one of the world's largest ornaments collections.<ref>{{cite news |last1=Kelly |first1=Katy |title="Holly Jolly Hang-Ups: Ornaments Aplenty Light Up Her Life" |work=USA Today |date=24 Dec 1992}}</ref>
In 1991, [[THQ]] started producing dolls of Strawberry Shortcake and friends, along with their pets. All of the dolls got a makeover, with new clothes, hair, and eyes. Videos and computer games have also been produced, along with clothes, and school accessories.


In 1979, toy manufacturer [[Kenner Products]] licensed the character and released the first Strawberry Shortcake doll.<ref>{{cite web|last1=Coopee|first1=Todd|title=Then & Now: The 35-year Evolution of Strawberry Shortcake|url=https://toytales.ca/the-35-year-evolution-of-strawberry-shortcake/|website=ToyTales.ca|date=29 January 2018}}</ref> At the time, Strawberry Shortcake resembled a typical [[rag doll]], complete with [[freckle]]s, a mop of red yarn curls, and a bonnet with strawberry print. To reflect this, the first toy was constructed to be a [[rag doll]], designed by Muriel Fahrion and made by Susan Trentel, Fahrion's sister.
==Friends==
The following is a list of the original Strawberry Shortcake's friends and villains with their pets and release dates. There is a bit of "wiggle room" in a few cases, between the introduction of a character, and their release as a toy. For instance, Raspberry Tart (the character) was introduced in 1980, with the First Strawberry Shortcake TV Special, alongside Huckleberry Pie, Apple Dumplin', etc., but wasn't released as a Doll until the next year. The same is true of Strawberry Shortcake's nemesis, The Peculiar Purple Pie Man. Plum Puddin' also debuted in 1980, but would not get a Doll until 1984, by which time the character had apparently inexplicably switched genders, and was now a girl! Moreover, with the exception of Apple Dumplin', Apricot, and The Purple Pie Man, none of the other characters would come packaged with pets (or indeed, were even known to HAVE pets) until the 1982 releases, when all the earlier-released characters were re-issued with their animal friends. A couple of the below-listed characters weren't produced as Dolls at ALL, namely T.N. Honey, Raisin Cane, and Baby Needs-A-Name, who was only made as a larger-sized "Blow-Kiss" Baby Doll. Raisin Cane was introduced as the niece of villainess Sour Grapes in Issue #1 of Star Comics' short-lived Strawberry Shortcake Comic Book, and, as far as is known, was never considered for any kind of commercial merchandising.
<table class="wikitable">
<tr>
<th>'''Friend'''</th>
<th>'''Introduction'''</th>
<th>'''pet'''</th>
</tr>
<tr>
<td>Huckleberry Pie</td>
<td>1980</td>
<td>''originally Pupcake the dog''</td>
</tr>
<tr>
<td>Blueberry Muffin</td>
<td>1980</td>
<td>Cheesecake the mouse</td>
</tr>
<tr>
<td>Apple Dumplin'</td>
<td>1980</td>
<td>''originally Tea Time Turtle''</td>
</tr>
<tr>
<td>Raspberry Tart</td>
<td>1980</td>
<td>Rhubarb the monkey</td>
</tr>
<tr>
<td>Purple Pieman (villain)</td>
<td>1980</td>
<td>Berry Bird</td>
</tr>
<tr>
<td>Orange Blossom</td>
<td>1981</td>
<td>Marmalade the butterfly</td>
</tr>
<tr>
<td>Lemon Meringue</td>
<td>1981</td>
<td>Frappe the frog</td>
</tr>
<tr>
<td>Apricot</td>
<td>1981</td>
<td>Hopsalot Bunny</td>
</tr>
<tr>
<td>T. N. Honey</td>
<td>1981</td>
<td>No known pet</td>
</tr>
<tr>
<td>Butter Cookie</td>
<td>1982</td>
<td>Jelly Bear</td>
</tr>
<tr>
<td>Lime Chiffon</td>
<td>1982</td>
<td>Parfait the parrot</td>
</tr>
<tr>
<td>Cherry Cuddler</td>
<td>1982</td>
<td>Gooseberry</td>
</tr>
<tr>
<td>Angel Cake</td>
<td>1982</td>
<td>Souffle' the skunk</td>
</tr>
<tr>
<td>Sour Grapes (villain)</td>
<td>1982</td>
<td>Dregs the snake</td>
</tr>
<tr>
<td>Almond Tea</td>
<td>1983</td>
<td>Marza Panda</td>
</tr>
<tr>
<td>Café Ole’</td>
<td>1983</td>
<td>Burrito the burro</td>
</tr>
<tr>
<td>Crêpe Suzette</td>
<td>1983</td>
<td>Éclair the poodle</td>
</tr>
<tr>
<td>Mint Tulip</td>
<td>1983</td>
<td>Marsh Mallard the duck</td>
</tr>
<tr>
<td>Lem n' Ada(twins) </td>
<td>1983</td>
<td>Sugar Woofer</td>
</tr>
<tr>
<td>Peach Blush </td>
<td>1984</td>
<td>Melonie Belle the lamb</td>
</tr>
<tr>
<td>Plum Puddin'</td>
<td>1984</td>
<td>Elderberry Owl</td>
</tr>
<tr>
<td>Baby Needs-A-Name</td>
<td>1984</td>
<td>Fig Boot</td>
</tr>
<tr>
<td>Banana Twirl</td>
<td>1985</td>
<td>No known pet</td>
</tr>
<tr>
<td>Raisin Cane (Sour Grapes' niece)</td>
<td>1985</td>
<td>Durt the worm</td>
</tr>
</table>


During the 1980s, Strawberry Shortcake became popular with children throughout the United States. At the time, there were many related products, such as sticker albums, clothing, bedding, a video game by [[Parker Brothers]] entitled ''Strawberry Shortcake Musical Match-Ups'' for the [[Atari 2600]],<ref name="atariage">{{cite web|url=https://atariage.com/software_page.html?SoftwareLabelID=512|title=AtariAge - Atari 2600 - Strawberry Shortcake Musical Matchups (Parker Brothers)|work=[[AtariAge]]|access-date=28 February 2018}}</ref><ref name="musicalmatchups">{{cite web|url=http://www.atarihq.com/reviews/2600/strawberry_shortcake.html|title=AGH Atari 2600 Review -- Strawberry Shortcake Musical Match-Ups|access-date=28 February 2018}}</ref> and Bike's Big Wheels.
== 2005-2006 relaunched characters and DVD voice actors ==
* Huckleberry Pie - [[Daniel Canfield]] and [[James Street]]
* Strawberry Shortcake - [[Sarah Heinke]]
* Angel Cake - [[Rachel Ware]]
* Apple Dumplin' - [[Katie Labosky]]
* Peppermint Fizz - [[Rebecca Noodle]]
* Orange Blossom - [[Dejare Barfield]]
* Ginger Snap - [[Samantha Triba]]
* Coco Calypso - [[Melissa Deni]]
* Blueberry Muffin - [[Bianca Heyward]]
* Rainbow Sherbet - [[Laura Grimm]]
* Licorice Whip - [[Jerry Longe]] (villain)
* Seaberry Delight - [[Abbey Lieb]]
* Crepes Suzette - [[Caroline Iliff]]
* Tea Blossom - [[Marissa Maliani]]
* Frosty Puff - [[Samantha Triba]]
* Tangerina Torta - [[Caroline Iliff]]
* Raspberry Torte - [[Haley Hyden-Soffer]]
* Lemon Meringue - [[Mary Waltman]]
* Purple Pie Man - [[Cork Ramer]] (villain)
* Sour Grapes - [[Bridget Robbins]] (villain)
[[Image:K-strawberry234.jpg|thumb|left|250px|A contemporary Strawberry Shortcake poster called "Berry Best Friends"]]


===Television specials===
== Relaunched characters and their pets ==
The first animated television special featuring Strawberry Shortcake and related characters - ''[[The World of Strawberry Shortcake]]'', aired on syndicated television stations in the United States on March 28, 1980.<ref name=woolery>{{cite book|last=Woolery|first=George W.|title=Animated TV Specials: The Complete Directory to the First Twenty-Five Years, 1962–1987|isbn=0-8108-2198-2|year=1989|publisher=[[Rowman & Littlefield|Scarecrow Press]]|url-access=registration|url=https://archive.org/details/animatedtvspecia0000wool}}</ref>{{rp|458–459}}<ref>{{cite book |last1=Lenburg |first1=Jeff |title=The Encyclopedia of Animated Cartoons |date=1999 |publisher=Checkmark Books |isbn=0-8160-3831-7 |accessdate=6 June 2020 |url=https://archive.org/details/isbn_9780816038312/page/330/mode/2up |pages=330–331}}</ref> After the success of the special, a second special - ''[[Strawberry Shortcake in Big Apple City]]'' (April 10, 1981<ref name=woolery/>{{rp|399–401}}) was produced, of which both were syndicated through the [[Lexington Broadcast Services Company]].<ref name=tv-age>{{cite journal | url= https://books.google.com/books?id=62u4AAAAIAAJ&q=%22World+of+Strawberry+Shortcake%22&dq=%22World+of+Strawberry+Shortcake%22&hl=en | title=Television/radio Age |work=[[Advertising Age|Television/Radio Age]]|volume=29|page=N/A|year=1981|publisher=Television Editorial Corp.|quote=Lexington Broadcast Services is offering two half-hour animated children's specials: ''Strawberry Shortcake in Big Apple City'', for which stations will receive compensation; and ''The Wonderful World of Strawberry Shortcake'', on a barter basis}}</ref> A third special ''[[Strawberry Shortcake: Pets on Parade]]'' (April 9, 1982<ref name=woolery/>{{rp|402–403}}) was later produced. The specials were written and produced by Robert L. Rosen and [[Romeo Muller]], with animation provided by [[Fred Wolf Films|Murakami-Wolf-Swenson]] and [[Toei Animation|Toei Doga]], while the second was animated by Perpetual Motion Pictures in New York. [[Howard Kaylan]] and [[Mark Volman]], of [[The Turtles]] and [[Flo & Eddie]] fame, wrote the music and songs for these specials. [[Russi Taylor]] voiced Strawberry Shortcake, Bob Ridgely voiced the Peculiar Purple Pieman, and writer/producer Romeo Muller voiced the narrator, Mr. Sun.
* Apple Dumplin' with pet Apple Ducklin
* Strawberry [[Shortcake]] with [[pets]] Pupcake the [[dog]] and [[Custard]] the [[cat]]
* [[Ginger]] [[Snap]] with pet [[Chocolate]] [[Chipmunk]]
* [[Angel]] [[Cake]] with pet [[Vanilla]] [[Icing]] the [[lamb]]
* [[Orange (fruit)|Orange]] [[Blossom]] with pet [[Marmalade]] the [[butterfly]]
* [[Huckleberry]] [[Pie]] with pet Shoofly the [[frog]]
* [[Peppermint]] [[Fizz]] with pet [[Cola]] [[Chameleon]]
* Coco [[Calypso]] with pet [[Papaya]] the [[parrot]]
* [[Licorice]] [[Whip]] with pet [[Raven]] - villain
* [[Blueberry]] [[Muffin]] with pet [[Cheesecake]] the [[mouse]]
* Seaberry Delight with pet [[Kiwi]] the sea [[turtle]]
* [[Rainbow]] [[Sherbet (U.S.)|Sherbet]] with pet Triple Dip the [[toucan]] (also called Triple Ripple)
* [[Lemon]] [[Meringue]] with pet Sourball the [[skunk]]
* [[Raspberry]] Torte with pet [[Rhubarb]] the [[racoon]]
* [[Crepes]] Suzette with pet [[Eclair]] the [[poodle]]
* [[Tea]] [[Blossom]] with pet Marza [[Panda]]
* Frosty Puff with pet Freezer Pop the [[penguin]]
* Tangerina Torta with pet [[Banana]] Bongo the [[monkey]]
* Purple Pie Man with pet [[Berry]] [[Bird]] - villain
* [[Sour]] [[Grapes]] - villain
* [[Apricot]] with pet Hopsalot the [[bunny]] (coming in 2007)


Following these specials came three additional specials produced in Canada by [[Nelvana]] - ''[[Strawberry Shortcake: Housewarming Surprise]]'' (March 31, 1983<ref>{{cite news|title=Television Listings: Thursday/March 31|date=March 27, 1983|work=[[The New York Times]]|page=G10}}</ref><ref name=woolery/>{{rp|403–404}}), ''[[Strawberry Shortcake and the Baby Without a Name]]'' (March 24, 1984<ref>{{cite news|title=TV Programs Today|date=March 24, 1984|work=[[The New York Times]]|page=47}}</ref><ref name=woolery/>{{rp|398–399}}) and ''[[Strawberry Shortcake Meets the Berrykins]]'' (March 29, 1985<ref name=woolery/>{{rp|401–402}}{{efn|Theatrically released in the U.S. with ''[[The Care Bears Movie]]''.<ref>{{cite news|url=https://news.google.com/newspapers?id=lnYdAAAAIBAJ&pg=7226,219131&dq=care-bears-movie&hl=en|last=Blank|first=Ed|title='Care Bears' movie scores big at the box office; sequels expected|date=April 1, 1985|accessdate=October 22, 2010|work=[[The Pittsburgh Press]]|page=B7}}</ref>|group=nb}}). With the production moving over to Canada, most of the voice cast was replaced with Canadian talent, with the exception of Russi Taylor and Bob Ridgely who reprised their roles from the first three specials. Frequent Nelvana collaborator [[John Sebastian]], most known for his music for Nelvana's ''[[Care Bears (TV series)|Care Bears]]'' series, wrote the songs for two of these three specials.{{cn|date=October 2024}}
== Relaunched characters and their homes ==
* [[Honey]] [[Pie]] - Honey Pie [[Pastures]]
* Strawberry Shortcake and Apple Dumplin' - Strawberryland
* Angel Cake - Cakewalk
* Ginger Snap - Cookie Corners
* Rainbow [[Sherbet]] - [[Punch]] [[Bowl]] [[Pond]]
* Coco Calypso - Seaberry Beach
* Seaberry Delight - Seaberry Sea
* Huckleberry Pie - [[Huckleberry]] [[Briar]]
* Orange Blossom - Orange Blossom [[Acres]]
* Peppermint Fizz - Peppermint Place
* Blueberry Muffin - Blueberry Valley
* Licorice Whip - Traveling Horsey Ho-Down Show
* Lemon Meringue - Lemon Lane
* Raspberry Torte - Raspberry Fields
* Crepes Suzette - Chez Crepes in Pearis
* Tea Blossom - Plum Blossom Province
* Frosty Puff - Niceland
* Tangerina Torta - Tangerine Bosque
* Purple Pieman and Sour Grapes - Porcupine Peak


The specials were released on a single DVD by Allumination FilmWorks in March 2007;<ref name=slj-07>{{cite journal|last=Martindale|first=Kirsten|title=Strawberry Shortcake: ''The World of Strawberry Shortcake'' & ''Strawberry Shortcake in Big Apple City''|date=August 2007|journal=School Library Journal|publisher=Reed Business Information|volume=53|number=8|pages=54–55}}</ref> this was later re-released on February 10, 2015, by [[Paramount Home Media Distribution]].<ref name="Turner Classic Movies">{{cite web|url=https://shop.tcm.com/strawberry-shortcake-double-feature/032429214423|work=[[TCM.com]]|accessdate=August 15, 2018|title=Turner Classic Movies - Renovations}}</ref>
==Movies==
The following is a list of the released Strawberry Shortcake movies:<p>
*Meet Strawberry Shortcake
*Spring for Strawberry Shortcake
*Berry Merry Christmas
*Get Well Adventure
*Adventures on Ice Cream Island
*Best Pets Yet
*Seaberry Beach Party
*Play Day Surprise
*Moonlight Mysteries
*Dress-up Days
*World of Friends
*Berry Fairy Tales
*Cooking Up Fun (coming Nov. 2006)
*Berry Blossom Festival (coming in Spring 2007)
*The Strawberry Shortcake Sweet Dreams Movie (dvd release coming in February 2007)


===Cinema movies===
===1991 relaunch===
In 1991, [[THQ]] relaunched the franchise by producing an updated line of Strawberry Shortcake dolls. Strawberry and five of her classic friends each got a makeover with new clothes, hair, and eyes, but the line saw only modest success and lasted just a year. American Greetings' VP of licensing, Michael Brown, said in 2002 that the THQ relaunch failed due to being around at the wrong time, with the audience who enjoyed the franchise in the 1980s only reaching their teenage years.<ref name="auto">{{Cite web|url=https://kidscreen.com/2002/03/01/shortcake-20020301/|title=Licensees smell sweet product potential in a revamped Strawberry Shortcake brand}}</ref>
*The Strawberry Shortcake Sweet Dreams Movie (theatrical release in October, [[2006]])


===2003 relaunch===
{{main|Strawberry Shortcake (2003 TV series)}}
{{main|List of 2003 Strawberry Shortcake characters}}
In 2001, American Greetings appointed [[DIC Entertainment]] as the exclusive licensing agent for the franchise. In March 2002, DIC and American Greetings officially revealed their plans to relaunch the franchise for a new generation with a series of four specials released [[direct-to-video]] through [[20th Century Fox Home Entertainment]] beginning in 2003 and later air on television, alongside various merchandise deals including a major toy licensing deal with [[Bandai]]. Merchandising would initially focus on the classic designs, which would be released in the second half of 2002, while merchandise featuring the new look would be released in 2003 to coincide with the specials.<ref name="auto"/>


The relaunch focused on a main core cast of characters - Strawberry Shortcake, Custard the Cat, Pupcake the Dog, Angel Cake, Orange Blossom, Huckleberry Pie, Apple Dumplin' and new character Ginger Snap. The existing characters were redesigned to look more like actual humans than toys. Custard and Pupcake also had major redesigns to look more like actual pets, of which Pupcake now belongs to Strawberry Shortcake. Apple Dumplin' would also become Strawberry Shortcake's sister. Additionally, Strawberryland was divided into "districts", such as Cakewalk, Orange Blossom Acres, Huckleberry Briar and Cookie Corners. The relaunch also introduced fillies to the series, with Honey Pie Pony being the main filly, and the only one who could talk and have a pet of her own.{{citation needed|date=October 2024}}


For the second year of the relaunch, the characters each gained their own fillies and pets; several additional characters were added.{{citation needed|date=October 2024}}
==External links==
*[http://www.strawberryshortcake.com/ Strawberry Shortcake] - official site
*[http://www.strawberry-shortcake.net/ Mint Tulip's Garden Tea Party] - fan site
*[http://www.huckleberrybriar.com/ Huckleberry Briar] - fan site
*[http://www.strawberryconvention.com/ Strawberry Shortcake Convention]
*[http://www.pointsofarticulation.com/ Points of Articulation] - toy web site
*[http://www.strawberry-shortcake-paradise.com/ Strawberry Shortcake Paradise] - fan site


To coincide with the franchise's 25th anniversary, DIC revealed plans to produce three additional direct-to-video specials for release in 2006. DIC produced a feature-length computer-animated film based on the franchise entitled ''Strawberry Shortcake: The Sweet Dreams'', which saw a limited theatrical release in 2006 before being released on DVD in 2007.<ref name=dic-2>DiC Entertainment: [http://www.dicentertainment.com/press/details.php?61 Strawberry Shortcake Celebrates 25th Anniversary this Year] {{Webarchive|url=https://web.archive.org/web/20060511171348/http://www.dicentertainment.com/press/details.php?61|date=2006-05-11}} (June 1, 2005).</ref>
[[Category:1980s fads]]

[[Category:1980 introductions]]
An Argentine live-action TV series of the franchise was shown on [[El Nueve]] in 2005, with Laura Anders as Strawberry Shortcake, Camila Offermann as Angel Cake, Luz Luccarini as Ginger Snap and Alan Ferraro as Huckleberry Pie, produced and directed by Paula Venditti and Jonathan Hofman, with 36 episodes.<ref>{{cite news |last1=Graña |first1=Dolores |title="Frutillita", puro atractivo visual |url=https://www.lanacion.com.ar/espectaculos/teatro/frutillita-puro-atractivo-visual-nid709217/ |access-date=5 July 2022 |work=La Nación |date=2 June 2005 |language=es}}</ref><ref>{{cite news |title=Frutillita y Barney, de la tele al Teatro |url=https://www.infobae.com/2005/05/18/184524-frutillita-y-barney-la-tele-al-teatro/ |access-date=5 July 2022 |work=Infobae |date=18 May 2005 |language=es}}</ref>
[[Category:1980s retro movement]]

[[Category:Dolls]]
Starting in January 2006, [[Playmates Toys]] became the franchise's master toy partner along with DIC Entertainment. Alongside that, a Baby range was also introduced.<ref>{{Cite web|url=https://kidscreen.com/2005/10/01/dic-20051001/|title=Berry good news for Shortcake and offspring}}</ref> Playmates' toy range was entitled "A World of Friends" and introduced several "international" characters to the recurring cast who would also appear in the series. Playmates also introduced new fillies, but the removal has not spread beyond the scope of the toy line.{{citation needed|date=October 2024}}

In October 2006, ''[[Strawberry Shortcake: The Sweet Dreams Movie|The Sweet Dreams Movie]]'' was released in select cities by Kidtoon Films.<ref name=dic-1>DiC Entertainment: [http://www.dicentertainment.com/press/details.php?110 A Berry Sweet Dream Comes True on the Big Screen] {{Webarchive|url=https://web.archive.org/web/20070927214307/http://www.dicentertainment.com/press/details.php?110 |date=2007-09-27}} (September 29, 2006).</ref> The series villains, the Purple Pieman and Sour Grapes, who were notably absent from the 2003 TV series, are re-introduced in the film, but Sour Grapes is re-introduced as Purple Pieman's sister in materials related to the ''Sweet Dreams Movie''. It was released via DVD on February 6, 2007, and has also been aired on networks and released on DVD and VideoCDs worldwide.{{citation needed|date=October 2024}}

===2009 relaunch===
{{main|Strawberry Shortcake's Berry Bitty Adventures}}
In 2008, [[Hasbro]] acquired the rights to produce the new line of Strawberry Shortcake toys.<ref name="2009ssc">{{Cite web|url=http://www.agpbrands.com/files/news/finalssc32.doc|title=AG Properties Press Release announcing the change of licensor}}</ref> The extensive relaunch involved numerous large redesigns and a [[Reboot (fiction)|reboot]] of the franchise's universe.{{citation needed|date=October 2024}}

The relaunch began in the Summer of 2009, with the release of a CGI film, ''[[The Strawberry Shortcake Movie: Sky's the Limit]]'', with [[Anna Cummer]] voicing Strawberry Shortcake. A TV series, ''[[Strawberry Shortcake's Berry Bitty Adventures]]'', debuted in October 2010, on [[Discovery Family|The Hub]].{{citation needed|date=October 2024}}

The characters of the show are reduced to an initial lineup of six main characters: Strawberry Shortcake, Lemon Meringue, Orange Blossom, Raspberry Torte, Plum Pudding, and Blueberry Muffin. Cherry Jam, a new character made for the series, is introduced in the second season. Huckleberry Pie was reintroduced in the third season as a recurring character, while Sweet and Sour Grapes (no relation to the villainess character) debuted in Series 4, alongside the return of Apple Dumplin'.{{citation needed|date=October 2024}}

In 2014, The Bridge Direct became the new master toy partner for the franchise. The product shown appeared to retain the designs of the 2009 Strawberry Shortcake relaunch and included several series of dolls featuring pets, doll furniture, and musical instruments.{{citation needed|date=October 2024}}

In February 2015, [[Iconix Brand Group]] acquired the rights to Strawberry Shortcake from American Greetings for $105 million.<ref name="Atkinson">{{cite news|url=https://nypost.com/2015/02/03/strawberry-shortcake-is-new-it-girl-for-iconix/|title=Strawberry Shortcake is new 'it' girl for Iconix|last=Atkinson|first=Claire|date=3 February 2015|work=[[New York Post]]|access-date=7 February 2015}}</ref><ref name="APStrawberry">{{cite news|url=https://abcnews.go.com/Entertainment/wireStory/licensing-iconix-buying-strawberry-shortcake-105m-28686402|title=Snoopy Owner Iconix to Buy Strawberry Shortcake for $105M|agency=[[Associated Press]]|date=3 February 2015|publisher=[[ABC News (United States)|ABC News]]|access-date=7 February 2015}}</ref>

In 2016, [[IDW Publishing]] began releasing an ongoing ''Strawberry Shortcake'' comic series written by Georgia Ball, with art by Amy Mebberson. Both Ball and Mebberson identified as fans of the 1980s series,<ref>{{Cite news|url=http://www.freecomicbookday.com/Article/174111-FCBD-Interview-Georgia-Ball--Amy-Mebberson-Talk-About-Strawberry-Shortcake-0|title=FCBD Interview: Georgia Ball & Amy Mebberson Talk About Strawberry Shortcake #0|access-date=2017-03-27}}</ref> with Ball drawing inspiration from girls with "doubts and challenges but their friends back them up and support them".<ref>{{Cite news|url=http://www.freaksugar.com/writer-georgia-ball-on-fun-friendship-in-strawberry-shortcake/|title=Writer Georgia Ball on Fun & Friendship in STRAWBERRY SHORTCAKE - Freaksugar|last=Keith|first=Jed|date=2016-06-23|work=Freaksugar|access-date=2017-03-27|language=en-US}}</ref>

In May 2018, [[WildBrain|DHX Media]] and its subsidiary, [[WildBrain Spark|WildBrain]], debuted a new 2D animated series of ''Strawberry Shortcake'' on YouTube and [[YouTube TV]] produced by [[WildBrain Spark|WildBrain Studios]]. The series features the return of Raisin Cane and the Purple Pieman to the series. The cast for that series features [[Alyson Leigh Rosenfeld]] as Strawberry Shortcake, [[Amanda Barker]] as Orange Blossom, [[Dylan Jones]] as the Purple Pieman, Kaylin Lee Clinton as Raisin Cane, and [[Laurie Hymes]] as Sour Grapes.

===Cancelled 2018 relaunch===
In 2016, Iconix Brand Group and DHX Media (now WildBrain) began to develop a new animated series.<ref name="Vlessing">{{cite web|url=http://www.hollywoodreporter.com/news/strawberry-shortcake-tv-series-works-894718/|title='Strawberry Shortcake' to Return to TV in New Series|last=Vlessing|first=Etan|work=The Hollywood Reporter|date=17 May 2016|access-date=26 August 2017}}</ref> The series was scheduled for three seasons, totaling 39 episodes, although no cast, crew, or release date were revealed at the time, and would have used [[computer animation|3D computer animation]] similar to the 2009 series.<ref name="Reid">{{cite web|url=http://kidscreen.com/2016/05/17/dhx-and-iconix-cook-up-new-strawberry-shortcake-series/|title=DHX & Iconix cook up new Strawberry Shortcake series|last=Reid|first=Regan|date=17 May 2016|work=Kidscreen|access-date=18 May 2016}}</ref> The only known elements of this show was Strawberry possessing a magical power, and there were berrykins.

In 2017, [[WildBrain|DHX Media]] acquired Iconix's entertainment brands, including Strawberry Shortcake, for $345 million. This meant that DHX fully took over production of the planned revival.<ref name="CBC2017May"/><ref name="variety-dhxiconix"/> It was finalized on June 30.<ref name="CBC2017May"/> This respective reboot was soon revealed to have been an early concept of the current series—''Berry in the Big City''.<ref>{{Cite web|date=2021-10-14|title=Mike Vogel on Twitter|url=https://twitter.com/mktoon/status/1448783779305123848|url-status=live|archive-url=https://archive.today/20211024134854/https://twitter.com/mktoon/status/1448783779305123848|archive-date=2021-10-24|access-date=2021-10-24|website=Twitter}}</ref>

===2021 relaunch===
{{Main|Strawberry Shortcake: Berry in the Big City}}
In 2021, [[WildBrain]] began the preparations to relaunch the franchise with a new look and redesign for the characters.<ref>{{Cite web|url=https://kidscreen.com/2021/09/09/wildbrain-refreshes-strawberry-shortcake/|title = WildBrain refreshes Strawberry Shortcake}}</ref> A 2D-animated web series from [[WildBrain Studios]] titled ''[[Strawberry Shortcake: Berry in the Big City]]'', began airing on YouTube on September 18, 2021, with 40 episodes for the first season, before expanding to television and streaming.<ref>{{Cite web | url=https://kidscreen.com/2021/11/23/netflix-takes-a-slice-of-strawberry-shortcake/ | title = Netflix takes a slice of Strawberry Shortcake | website=KidScreen|date=November 23, 2021}}</ref><ref>{{cite web | url=https://worldscreen.com/tvkids/strawberry-shortcake-berry-in-the-big-city-heads-to-the-u-k/ | title=Strawberry Shortcake: Berry in the Big City Heads to the U.K. | date=March 2022}}</ref> Two additional seasons have also been produced.{{cn|date=October 2024}}

The central cast of this adaptation features Strawberry Shortcake, Custard, Orange Blossom, Lemon Meringue, Blueberry Muffin, and returning character Lime Chiffon. Raspberry Torte, who is renamed back to Raspberry Tart, is featured as Strawberry's arch-rival and is accompanied by Sour Grapes and new character Bread Pudding. The Purple Pieman stars as the main antagonist.<ref>{{Cite web|url=https://kidscreen.com/2021/09/09/wildbrain-refreshes-strawberry-shortcake/|title = WildBrain refreshes Strawberry Shortcake|website=KidScreen|date=September 9, 2021}}</ref>

A series of four holiday-themed CGI specials were also produced. The first special ''Strawberry Shortcake and the Beast of Berry Bog'', premiered in Canada on [[Family Jr.]] on September 22, 2023, and premiered globally on Netflix on October 2. WildBrain pre-sold the four specials internationally to a selection of broadcasters, while NCircle Entertainment handles home media distribution of the series and the specials in the United States.<ref>{{Cite web|url=https://www.animationmagazine.net/2023/09/wildbrain-whips-up-new-strawberry-shortcake-specials-berry-in-the-big-city-s3/|title=WildBrain Whips Up New 'Strawberry Shortcake' Specials, 'Berry in the Big City' S3|first=Mercedes|last=Milligan|date=September 21, 2023}}</ref>

In October 2024, WildBrain announced the production of ''The Care Berry Switch'', a forty-four minute special that crosses over with [[Cloudco Entertainment]]'s ''[[Care Bears]]'' franchise.<ref>{{Cite web|url=https://www.wildbrain.com/trade-news/80s-icons-strawberry-shortcake-and-the-care-bears-to-hold-hands-in-a-new-but-retro-animated-special|title=80s ICONS STRAWBERRY SHORTCAKE AND THE CARE BEARS TO HOLD HANDS IN A NEW-BUT-RETRO ANIMATED SPECIAL|date=October 16, 2024|website=WildBrain}}</ref>

==List of current characters (2021—present)==
* [[Shortcake|Strawberry Shortcake]]
** Custard, Strawberry's pet cat (1980s, 2003, 2009, 2021)
** Pupcake, Strawberry's pet dog (2003, 2009)
** Honey Pie Pony, Strawberry's pet pony (2003)
* [[Lemon meringue pie|Lemon Meringue]]
** Frappe, Lemon's pet frog (1980s, 2021)
** Sourball, Lemon's pet skunk (2003)
** Lemon Ice/Daffodil, Lemon's pet pony (2003)
** Henna, Lemon's pet cocker spaniel (2013)
* [[Blueberry Muffin]]
** Cheesecake, Blueberry's pet mouse (1980s, 2003, 2021)
** Blueberry Sundae, Blueberry's pet filly (2003)
** Scouty, Blueberry's pet border collie (2013)
* [[Angel cake|Angel Cake]]
** Souffle, Angel's pet skunk (1980s)
** Vanilla Icing, Angel's pet lamb (2003)
** Milkshake, Angel's pet pony (2003)
* [[Apple dumpling|Apple Dumplin']]
** Teatime Turtle, Apple's pet turtle (1980s, 2015)
** Apple Ducklin', Apple's pet duck (2003)
* [[Butter cookie|Butter Cookie]]
** Jelly Bear, Butter's pet bear (1980s)
* Baby Needs-A-Name
** Fig Boot, Baby Needs-A-Name's pet lizard thing (1980s)
* [[Mint (candy)|Mint]] [[Tulip]]
** Marsh Mallard, Mint's pet duck (1980s)
* [[Lime (fruit)|Lime]] [[Chiffon cake|Chiffon]]
** Parfait, Lime's pet parrot (1980s, 2021)
* [[Raspberry Tart]]
** Rhubarb, Raspberry's pet monkey in the 1980s and pet raccoon in 2003
** Raspberry Ripple, Raspberry's pet pony (2003)
** Chiffon, Raspberry's pet chihuahua (2013)
* [[Café au lait|Café Ole]]
** Burrito, Café's pet donkey (1980s)
* [[Plum pudding|Plum Puddin']]
** Elderberry, Plum's pet owl (1980s)
** Thunder, Plum's pet pony (2003)
** Pitterpatch, Plum's pet dog (2013)
* [[Flowering tea|Tea Blossom]]
** Marza Panda, Tea's pet panda (1980s, 2003)
* [[Orange blossom|Orange Blossom]]
** Marmalade, Orange's pet butterfly in the 1980s and 2003 and pet long-eared dachshund in 2013
** Orange Twist, Orange's pet horse (2003)
** Pupcake, Orange's pet dog (2021)
* [[Apricot]]
** Hopsalot, Apricot's pet rabbit (1980s, 2003)
** Sunflower, Apricot's pet pony (2003)
* [[Peachbush|Peach Blush]]
** Melonie Belle, Peach's pet lamb (1980s)
* [[Crêpes Suzette|Crepe Suzette]]
** Eclair Poodle, Crepe's pet poodle (1980s, 2007)
* [[Cherry|Cherry Cuddler]]
** Gooseberry, Cherry's pet goose (1980s, 2003)
* [[Jam|Cherry Jam]]
** Cinnapup, Cherry's pet Dalmatian (2013)
* [[Banana|Banana Twirl]]
* [[Lemonade|Lem & Ada]]
** Sugar Woofer, Lem and Ada's pet sheepdog (1980s)
* [[Honey|T.N. Honey]]
* [[Huckleberry pie|Huckleberry Pie]]
** Pupcake, Huckleberry's pet dog (1980s)
** Shoofly, Huckleberry's pet frog (2003)
** Huckleberry Hash, Huckleberry's pet pony (2003)
** Tom-Tom, Huckleberry's pet coonhound (2013)
** Red Hot, Huckleberry's pet ferret (2021)
* [[Raisin cake|Raisin Cane]]
** Durt, Raisin's pet worm (1980s, comic)
* [[Pie in American cuisine|Purple Pie Man]]
** Captain Cackle, Pie Man's pet raven (1980s, 2003, 2016 comic, 2021)
** Dobbin, Pie Man's draft stallion (2003)
* [[Grape|Sour Grapes]] (Adult)
** Dregs, Sour's pet snake (1980s, 2003)
* [[Green grape|Sour Grapes]] (Young Girl)
* [[Purple grapes|Sweet Grapes]]
* [[Coconut|Coco Calypso]]
** Papaya Parrot, Coco's pet parrot (2003)
** Spumoni, Coco's pet pony (2003)
* [[Ice cream|Frosty Puff]]
** Freezer Pop, Frosty's pet penguin (2003)
* [[Ginger snap|Ginger Snap]]
** Chocolate Chipmunk, Ginger's pet chipmunk (2003)
** Cookie Dough, Ginger's pet pony (2003)
* [[Candymint|Peppermint Fizz]]
** Cola, Peppermint's pet chameleon (2003)
** Cherry Vanilla, Peppermint's pet pony (2003)
* [[Sherbet (frozen dessert)|Rainbow Sherbet]]
** Triple Ripple, Rainbow's pet toucan (2003)
** Butter Pecan, Rainbow's pet pony (2003)
* [[Kiwifruit|Seaberry Delight]]
** Kiwi, Seaberry's pet sea turtle (2003)
** Pistachio, Seaberry's pet pony (2003)
* [[Tangerine|Tangerina Torta]]
** Banana Bongo, Tangerina's pet monkey (2003)
* [[Liquorice|Licorice Whip]]
* [[Oatmeal|Annie Oatmeal]]
* [[Watermelon|Watermelon Kiss]]
* [[Candy corn|Caramel Corn]]
* [[Praline (nut confection)|Aunt Praline]]
* [[Bread pudding|Bread Pudding]]
* [[Banoffee pie|Banoffee]]
* [[Éclair|Caramel Éclair]]
* [[Strudel|Cheese Strudel]]
* [[Streuselkuchen|Cherry Streusel]]
* [[Cinnamon Swirl]]
* [[Crabapple|Crabapple Jam]]
* [[Genoise|Genoise LaCreme]]
* [[Honeydew (melon)|Honeydew Sorbet]]
* [[Cupcake|J. Quincy Cupcake]]
* [[Jelly roll (food)|Jelly Roll]]
* [[Johnnycake|Johnnycake Cobbler]]
* [[Lemon tart|Lemon Tort & Lime Tart]]
* [[Mangosteen|Mr. Mangosteen]]
* [[Trifle|Peach Trifle]]
* [[Peanut butter|Peanut Butter Crisp]]
* [[Pineapple|Pineapple Cobbler]]
* [[Pumpkin|Pumpkin Spice]]
* [[Cobbler (food)|Strawberry Cobbler]]

==Media==
===Albums & soundtracks===
{{main|List of Strawberry Shortcake albums}}
[[Kid Stuff Records]] released albums based on Strawberry Shortcake in the early 1980s. After the 2003 revival, [[Koch Records]] issued soundtrack CDs containing music from the TV series and DVDs, as well as one for the film. A CD was also released along with a piano book.

===Video games===
{{main|List of Strawberry Shortcake video games}}
The first Strawberry Shortcake video game was produced in 1983 for the Atari 2600. No further games based upon the franchise were produced until 20 years later, in 2003, with ''Strawberry Shortcake: Amazing Cookie Party'' for PC. Since then, games have been published for the [[Game Boy Advance]], Sony PlayStation 2, [[Nintendo DS]], PC, and Mac. A standalone plug-and-play game based on Konami's ''[[Dance Dance Revolution]]'' franchise was also produced. In addition, [[mobile app]]s for the [[iOS]]<ref name="iOSshortcake">{{cite web|url=http://www.toonbarn.com/other-cartoons/ios-strawberry-shortcake-card-maker-dress-game/|title=iOS Gets a Strawberry Shortcake Card Maker Dress Up Game|last=Raymundo|first=Neil|work=ToonBarn|access-date=8 December 2013}}</ref> and [[Android (operating system)|Android]] platforms have been released.<ref name="berrybestfriends">{{cite web|url=http://appsplayground.com/2013/06/24/strawberry-shortcake-makes-berry-best-friends-with-ios-and-android/|title=Strawberry Shortcake makes Berry Best Friends with iOS and Android|last=Dredge|first=Stuart|access-date=8 December 2013}}</ref>

==Controversy==
===''Penny Arcade''===
{{see also|Penny Arcade#Strawberry Shortcake}}
In 2003, the webcomic ''[[Penny Arcade (webcomic)|Penny Arcade]]'' posted an [[Parody advertisement|"advertisement"]] for a fictional computer game, ''American McGee's Strawberry Shortcake''—a parody of the actual computer game ''[[American McGee's Alice]]'', a twisted and violent take on [[Lewis Carroll]]'s works. American Greetings took offense to the parody and issued a [[cease-and-desist]] letter, to which the authors begrudgingly complied<ref name="passAlice">{{cite web|url=https://www.penny-arcade.com/comic/2003/04/14|title=Penny Arcade - Comic - Tart As A Double Entendre|website=Penny Arcade}}</ref> (but not without making their indignation very clear).<ref name="AGnazi">{{cite web|url=https://www.penny-arcade.com/comic/2003/04/28|title=Penny Arcade - Comic - Read It Before They Take Legal Action|website=Penny Arcade}}</ref> A follow-up strip cites bad timing as a contributing factor to the situation;<ref>{{cite web|url = http://www.penny-arcade.com/comic/2011/06/15/|title = Reprise|access-date = June 17, 2011|last1 = Holkins|first1 = Jerry|last2 = Krahulik|first2 = Mike|date = June 15, 2011|work = Penny Arcade}}</ref> according to the strip, Holkins and Krahulik were not aware that American Greetings was about to relaunch the Strawberry Shortcake line at that time.{{cn|date=October 2024}}

Some argue that ''Penny Arcade''{{'}}s case was not covered under the [[fair use]] doctrine because the use of the characters, in this case, was for satire;<ref name="satire">{{cite web|url=https://www.penny-arcade.com/news/post/2003/04/21|title=Penny Arcade - News - One Day Only|website=Penny Arcade}}</ref> they claim that fair use only protects the unauthorized use of copyrighted characters in [[parody|parodies]] of the original material, and that satire and parody are totally different concepts. Others, however, take the view that parody and satire are equally protected by law.<ref name="satire2">{{cite web|url=http://www.firstamendmentcenter.org/speech/Arts/topic.aspx?topic=parody_satire|title=firstamendmentcenter.org: Arts & First Amendment in Speech}}</ref> ''Penny Arcade'' did not intend to offend American Greetings in the comic, but instead [[American McGee]] and [[McFarlane Toys]], who collaborated to create a toy line based on a twisted version of ''[[The Wonderful Wizard of Oz]]''.{{cn|date=October 2024}}

Various animated television shows, including ''[[Futurama]]'' ("[[Saturday Morning Fun Pit]]"), ''[[Drawn Together]]'', ''[[Robot Chicken]]'', ''[[The Fairly OddParents]]'' ("[[Channel Chasers]]"), and ''[[South Park]]'' ("[[Imaginationland Episode II]]") have since also parodied or satirized Strawberry Shortcake in various ways.{{cn|date=October 2024}}

===Cookie Jar's lawsuit===
In 2008, [[Cookie Jar Entertainment]] began the process to merge with [[DIC Entertainment|DiC Entertainment]],<ref name="dic_merger">{{cite web|url=http://www.cookiejarentertainment.com/news2.php?id=127|title=Cookie Jar Entertainment announcement of the intention of merger with DiC|archive-url=https://web.archive.org/web/20081209044931/http://www.cookiejarentertainment.com/news2.php?id=127|website=cookiejarentertainment.com|archive-date=December 9, 2008|date=June 20, 2008|access-date=May 19, 2019}}</ref> who held the rights to the Strawberry Shortcake animated series. The merger was completed on July 23.<ref name="dic_merger_2">{{cite web|url=http://www.cookiejarentertainment.com/news2.php?id=130|title=Announcement of the closure of the merger|archive-url=https://web.archive.org/web/20081209045015/http://www.cookiejarentertainment.com/news2.php?id=130|website=cookiejarentertainment.com|archive-date=December 9, 2008|date=July 23, 2008|access-date=May 19, 2019}}</ref> On the same day as the finalization of the merger, Cookie Jar Entertainment announced further intentions to acquire the Strawberry Shortcake and Care Bears franchises from American Greetings itself.<ref name="sscbuy">{{cite web|url=http://www.cookiejarentertainment.com/news2.php?id=129|title=Cookie Jar Entertainment's announcement of the intention to buy the franchise off American Greetings|archive-url=https://web.archive.org/web/20081209044936/http://www.cookiejarentertainment.com/news2.php?id=129|website=cookiejarentertainment.com|archive-date=December 9, 2008|date=July 23, 2008|access-date=May 19, 2019}}</ref> The deal was expected to finalize on September 30, but up until April 2009, there was no further word on the status of the acquisition.{{cn|date=October 2024}}

Cookie Jar delayed the acquisition that December due to difficulty in financing it. It was also revealed that Cookie Jar offered (US) $195 million for the franchise. Due to the situation, American Greetings put the franchise back on sale. French company [[MoonScoop]] expressed interest and offered (US) $95 million for the franchise, $100 million less than what was offered by Cookie Jar. Cookie Jar competed against MoonScoop's bid, having until the end of April 2009 to counter the offer.<ref name="2009sscbuyfup1">{{cite web|url=http://www.businessweek.com/ap/financialnews/D978L0080.htm|title=Deal for Strawberry Shortcake, Care Bears revived - BusinessWeek|archive-url=https://web.archive.org/web/20090410070334/http://www.businessweek.com/ap/financialnews/D978L0080.htm|website=BusinessWeek|archive-date=April 10, 2009|date=March 30, 2009|access-date=September 25, 2021}}</ref> This led to various lawsuits between Cookie Jar, American Greetings, and MoonScoop. American Greetings emerged as the victor of the case and retained ownership of the brands.<ref>{{cite web |url=http://www.cleveland.com/business/index.ssf/2012/11/american_greetings_wins_case_a.html |title=American Greetings wins case against Moonscoop over Strawberry Shortcake and Care Bears |website=cleveland.com |date=26 November 2012 |access-date=21 April 2015}}</ref> Iconix Group later bought the Strawberry Shortcake brand from American Greetings in February 2015 for (US) $105 million, $10 million more than what was offered by Moonscoop.<ref>{{cite web |url=http://kidscreen.com/2015/02/03/sweet-deal-iconix-buys-strawberry-shortcake-brand/ |title=Sweet deal: Iconix buys Strawberry Shortcake brand |website=kidscreen.com |access-date=21 April 2015}}</ref>

==Notes==
{{Notelist}}

==References==
{{Reflist}}

==External links==
* {{Official website}}
* [http://toonopedia.com/strawber.htm ''Strawberry Shortcake''] at [[Don Markstein's Toonopedia]] ([https://archive.today/20240528070441/https://www.webcitation.org/6vXjezqjd?url=http://toonopedia.com/strawber.htm Archived] from the original on December 7, 2017).
* [https://web.archive.org/web/20080720210547/http://www.animationinsider.net/article.php?articleID=1782 Strawberry Shortcake Revival in 2009] at AnimationInsider.net


{{Portal bar|Toys|1980s|1990s}}
[[da:Jordbær Marie]]
{{Strawberry Shortcake}}{{WildBrain}}{{Hasbro}}
[[es:Tarta de Fresa]]
{{Iconix Brand Group}}
[[simple:Strawberry Shortcake]]
{{Authority control}}


[[Category:Strawberry Shortcake| ]]
==1980s toys==
[[Category:Doll brands]]
*Berry Bake Shoppe
[[Category:1980s toys]]
*Garden House
[[Category:1990s toys]]
*Berry Cycle
[[Category:2000s toys]]
*Carrousel
[[Category:2010s toys]]
*Big Berry Trolley
[[Category:Toy mascots]]
*Butterfly
[[Category:Star Comics titles]]
*Berry Merry Worm
[[Category:Comics based on toys]]
*Berry Happy Home
[[Category:Fashion dolls]]
*Maple Stirrup Oatsmobile
[[Category:Mascots introduced in 1979]]
*Snail Cart
[[Category:1985 comics debuts]]
[[Category:Fictional characters introduced in 1972]]
[[Category:Comics characters introduced in 1985]]
[[Category:Female characters in animation]]
[[Category:Female characters in television]]
[[Category:Female characters in advertising]]
[[Category:Child characters in animation]]
[[Category:Child characters in television]]
[[Category:Child characters in advertising]]
[[Category:Iconix Brand Group]]
[[Category:Strawberries]]
[[Category:Television controversies in Canada]]
[[Category:Television controversies in the United States]]

Latest revision as of 19:56, 15 December 2024

This article is about the American Greetings character and franchise. For other uses, see Strawberry shortcake.
Strawberry Shortcake
The character in her 2003 reboot version.
First appearanceGreeting cards published by American Greetings
Created by
  • Barbi Sargent (creator)
  • Fran Kariotakis (finished art)
Voiced byRussi Taylor (all 6 1980s animated specials)
Sarah Heinke (2003 series and The Sweet Dreams Movie)
Anna Cummer (Strawberry Shortcake's Berry Bitty Adventures and Sky's the Limit)
Tracey Moore (Strawberry Shortcake's Berry Bitty Adventures, singing voice)
Alyson Leigh Rosenfeld (WildBrain Spark series)
Ana Sani (Strawberry Shortcake: Berry in the Big City)
In-universe information
Full nameStrawberry Shortcake
GenderFemale
RelativesApple Dumplin' (sister)
Custard (cat)
Pupcake (dog)
Aunt Praline (aunt)
Granberry Jam (grandmother)
Strawberry Cobbler (mother)
Pineapple Cobbler (brother)
OriginThe World of Strawberry Shortcake

Strawberry Shortcake is a cartoon character used in greeting cards published by American Greetings. Strawberry Shortcake's character was originally conceived as a mascot for a line of fruit-flavored candy before evolving into the modern character. The line was later expanded to include dolls, clothing, posters, and other products featuring the character, as well as an extended cast of friends and pets. In addition, the franchise has spawned television specials, animated television series and films. The franchise is currently owned by the Canadian children's television company WildBrain[1][2] through the holding company Shortcake IP Holdings LLC.

History

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Conception and creation

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An original Strawberry Shortcake poster.

The character of Strawberry Shortcake was originally created by Barbi Sargent, who was then working as a freelance artist for American Greetings. The character first appeared on a Laurel Valentine's Day Greeting card in 1972–1973. At the time, the character was simply called Girl with a Daisy or Strawberry Girl and was depicted holding a daisy while wearing an orange bonnet with a strawberry print on it. Rex Conners, American Greetings' staff art director, knew this card was very popular and determined that this was due to the strawberry motif.[3] He requested Sargent to create four cards with a "strawberryish" outfit for the Mega Test Market. Sargent completed the assignment in early July 1977, sending American Greetings four full-color leader cards depicting the Strawberry Shortcake character in full color ("Leader cards" are used by American Greetings for consumer test purposes). These tests marked the first time that the public saw Strawberry Shortcake in her new design, which received a positive reception.

In the late 1970s, further Strawberry Shortcake concept art was drawn by Muriel Fahrion, an illustrator working in American Greetings' Juvenile & Humorous card department.[3] Fahrion then designed a subsequent 32 characters for Those Characters From Cleveland (American Greetings' toy and licensing design division). Later characters that were added to the line were designed by Cindy Mayer Patton and Janet Jones. Artwork for the series was done by a number of different freelancers, though the majority was painted by artist Frances Kariotakis. Lynn Edwards served as the editor of the line, helping to develop the characters and storyline.

The Strawberry Shortcake line of characters each had their own fruit or dessert-themed name with clothing to match, and they each had a fruit or dessert-named pet. Like the Strawberry Shortcake doll, all the other characters' dolls had hair scented to match their theme. The characters lived and played in a magical world known as Strawberryland.

Merchandise

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The Strawberry Shortcake Bicycle was introduced in 1983; production ended in 1990. Over the bike's seven-year model run, it is estimated over 1 million of the Strawberry Shortcake Bicycles were sold, making the bike one of the most popular children's character themed bikes ever produced. Several TV specials were made featuring the characters, one each year between 1980 and 1985, by which time the characters' popularity had diminished. Kenner produced no new dolls or toys thereafter.

In May 1983, following a court case, copyrights to Strawberry Shortcake were granted to Barbi Sargent from American Greetings Corporation.[4] Later on, Sargent returned the copyrights to American Greetings so that they could continue with the success of the Strawberry Shortcake franchise.

American Greetings manufactured Strawberry Shortcake Christmas ornaments, which are included in the Clara Johnson Scroggins collection, one of the world's largest ornaments collections.[5]

In 1979, toy manufacturer Kenner Products licensed the character and released the first Strawberry Shortcake doll.[6] At the time, Strawberry Shortcake resembled a typical rag doll, complete with freckles, a mop of red yarn curls, and a bonnet with strawberry print. To reflect this, the first toy was constructed to be a rag doll, designed by Muriel Fahrion and made by Susan Trentel, Fahrion's sister.

During the 1980s, Strawberry Shortcake became popular with children throughout the United States. At the time, there were many related products, such as sticker albums, clothing, bedding, a video game by Parker Brothers entitled Strawberry Shortcake Musical Match-Ups for the Atari 2600,[7][8] and Bike's Big Wheels.

Television specials

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The first animated television special featuring Strawberry Shortcake and related characters - The World of Strawberry Shortcake, aired on syndicated television stations in the United States on March 28, 1980.[9]: 458–459 [10] After the success of the special, a second special - Strawberry Shortcake in Big Apple City (April 10, 1981[9]: 399–401 ) was produced, of which both were syndicated through the Lexington Broadcast Services Company.[11] A third special Strawberry Shortcake: Pets on Parade (April 9, 1982[9]: 402–403 ) was later produced. The specials were written and produced by Robert L. Rosen and Romeo Muller, with animation provided by Murakami-Wolf-Swenson and Toei Doga, while the second was animated by Perpetual Motion Pictures in New York. Howard Kaylan and Mark Volman, of The Turtles and Flo & Eddie fame, wrote the music and songs for these specials. Russi Taylor voiced Strawberry Shortcake, Bob Ridgely voiced the Peculiar Purple Pieman, and writer/producer Romeo Muller voiced the narrator, Mr. Sun.

Following these specials came three additional specials produced in Canada by Nelvana - Strawberry Shortcake: Housewarming Surprise (March 31, 1983[12][9]: 403–404 ), Strawberry Shortcake and the Baby Without a Name (March 24, 1984[13][9]: 398–399 ) and Strawberry Shortcake Meets the Berrykins (March 29, 1985[9]: 401–402 [a]). With the production moving over to Canada, most of the voice cast was replaced with Canadian talent, with the exception of Russi Taylor and Bob Ridgely who reprised their roles from the first three specials. Frequent Nelvana collaborator John Sebastian, most known for his music for Nelvana's Care Bears series, wrote the songs for two of these three specials.[citation needed]

The specials were released on a single DVD by Allumination FilmWorks in March 2007;[15] this was later re-released on February 10, 2015, by Paramount Home Media Distribution.[16]

1991 relaunch

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In 1991, THQ relaunched the franchise by producing an updated line of Strawberry Shortcake dolls. Strawberry and five of her classic friends each got a makeover with new clothes, hair, and eyes, but the line saw only modest success and lasted just a year. American Greetings' VP of licensing, Michael Brown, said in 2002 that the THQ relaunch failed due to being around at the wrong time, with the audience who enjoyed the franchise in the 1980s only reaching their teenage years.[17]

2003 relaunch

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Main article: Strawberry Shortcake (2003 TV series)
Main article: List of 2003 Strawberry Shortcake characters

In 2001, American Greetings appointed DIC Entertainment as the exclusive licensing agent for the franchise. In March 2002, DIC and American Greetings officially revealed their plans to relaunch the franchise for a new generation with a series of four specials released direct-to-video through 20th Century Fox Home Entertainment beginning in 2003 and later air on television, alongside various merchandise deals including a major toy licensing deal with Bandai. Merchandising would initially focus on the classic designs, which would be released in the second half of 2002, while merchandise featuring the new look would be released in 2003 to coincide with the specials.[17]

The relaunch focused on a main core cast of characters - Strawberry Shortcake, Custard the Cat, Pupcake the Dog, Angel Cake, Orange Blossom, Huckleberry Pie, Apple Dumplin' and new character Ginger Snap. The existing characters were redesigned to look more like actual humans than toys. Custard and Pupcake also had major redesigns to look more like actual pets, of which Pupcake now belongs to Strawberry Shortcake. Apple Dumplin' would also become Strawberry Shortcake's sister. Additionally, Strawberryland was divided into "districts", such as Cakewalk, Orange Blossom Acres, Huckleberry Briar and Cookie Corners. The relaunch also introduced fillies to the series, with Honey Pie Pony being the main filly, and the only one who could talk and have a pet of her own.[citation needed]

For the second year of the relaunch, the characters each gained their own fillies and pets; several additional characters were added.[citation needed]

To coincide with the franchise's 25th anniversary, DIC revealed plans to produce three additional direct-to-video specials for release in 2006. DIC produced a feature-length computer-animated film based on the franchise entitled Strawberry Shortcake: The Sweet Dreams, which saw a limited theatrical release in 2006 before being released on DVD in 2007.[18]

An Argentine live-action TV series of the franchise was shown on El Nueve in 2005, with Laura Anders as Strawberry Shortcake, Camila Offermann as Angel Cake, Luz Luccarini as Ginger Snap and Alan Ferraro as Huckleberry Pie, produced and directed by Paula Venditti and Jonathan Hofman, with 36 episodes.[19][20]

Starting in January 2006, Playmates Toys became the franchise's master toy partner along with DIC Entertainment. Alongside that, a Baby range was also introduced.[21] Playmates' toy range was entitled "A World of Friends" and introduced several "international" characters to the recurring cast who would also appear in the series. Playmates also introduced new fillies, but the removal has not spread beyond the scope of the toy line.[citation needed]

In October 2006, The Sweet Dreams Movie was released in select cities by Kidtoon Films.[22] The series villains, the Purple Pieman and Sour Grapes, who were notably absent from the 2003 TV series, are re-introduced in the film, but Sour Grapes is re-introduced as Purple Pieman's sister in materials related to the Sweet Dreams Movie. It was released via DVD on February 6, 2007, and has also been aired on networks and released on DVD and VideoCDs worldwide.[citation needed]

2009 relaunch

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Main article: Strawberry Shortcake's Berry Bitty Adventures

In 2008, Hasbro acquired the rights to produce the new line of Strawberry Shortcake toys.[23] The extensive relaunch involved numerous large redesigns and a reboot of the franchise's universe.[citation needed]

The relaunch began in the Summer of 2009, with the release of a CGI film, The Strawberry Shortcake Movie: Sky's the Limit, with Anna Cummer voicing Strawberry Shortcake. A TV series, Strawberry Shortcake's Berry Bitty Adventures, debuted in October 2010, on The Hub.[citation needed]

The characters of the show are reduced to an initial lineup of six main characters: Strawberry Shortcake, Lemon Meringue, Orange Blossom, Raspberry Torte, Plum Pudding, and Blueberry Muffin. Cherry Jam, a new character made for the series, is introduced in the second season. Huckleberry Pie was reintroduced in the third season as a recurring character, while Sweet and Sour Grapes (no relation to the villainess character) debuted in Series 4, alongside the return of Apple Dumplin'.[citation needed]

In 2014, The Bridge Direct became the new master toy partner for the franchise. The product shown appeared to retain the designs of the 2009 Strawberry Shortcake relaunch and included several series of dolls featuring pets, doll furniture, and musical instruments.[citation needed]

In February 2015, Iconix Brand Group acquired the rights to Strawberry Shortcake from American Greetings for $105 million.[24][25]

In 2016, IDW Publishing began releasing an ongoing Strawberry Shortcake comic series written by Georgia Ball, with art by Amy Mebberson. Both Ball and Mebberson identified as fans of the 1980s series,[26] with Ball drawing inspiration from girls with "doubts and challenges but their friends back them up and support them".[27]

In May 2018, DHX Media and its subsidiary, WildBrain, debuted a new 2D animated series of Strawberry Shortcake on YouTube and YouTube TV produced by WildBrain Studios. The series features the return of Raisin Cane and the Purple Pieman to the series. The cast for that series features Alyson Leigh Rosenfeld as Strawberry Shortcake, Amanda Barker as Orange Blossom, Dylan Jones as the Purple Pieman, Kaylin Lee Clinton as Raisin Cane, and Laurie Hymes as Sour Grapes.

Cancelled 2018 relaunch

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In 2016, Iconix Brand Group and DHX Media (now WildBrain) began to develop a new animated series.[28] The series was scheduled for three seasons, totaling 39 episodes, although no cast, crew, or release date were revealed at the time, and would have used 3D computer animation similar to the 2009 series.[29] The only known elements of this show was Strawberry possessing a magical power, and there were berrykins.

In 2017, DHX Media acquired Iconix's entertainment brands, including Strawberry Shortcake, for $345 million. This meant that DHX fully took over production of the planned revival.[1][2] It was finalized on June 30.[1] This respective reboot was soon revealed to have been an early concept of the current series—Berry in the Big City.[30]

2021 relaunch

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Main article: Strawberry Shortcake: Berry in the Big City

In 2021, WildBrain began the preparations to relaunch the franchise with a new look and redesign for the characters.[31] A 2D-animated web series from WildBrain Studios titled Strawberry Shortcake: Berry in the Big City, began airing on YouTube on September 18, 2021, with 40 episodes for the first season, before expanding to television and streaming.[32][33] Two additional seasons have also been produced.[citation needed]

The central cast of this adaptation features Strawberry Shortcake, Custard, Orange Blossom, Lemon Meringue, Blueberry Muffin, and returning character Lime Chiffon. Raspberry Torte, who is renamed back to Raspberry Tart, is featured as Strawberry's arch-rival and is accompanied by Sour Grapes and new character Bread Pudding. The Purple Pieman stars as the main antagonist.[34]

A series of four holiday-themed CGI specials were also produced. The first special Strawberry Shortcake and the Beast of Berry Bog, premiered in Canada on Family Jr. on September 22, 2023, and premiered globally on Netflix on October 2. WildBrain pre-sold the four specials internationally to a selection of broadcasters, while NCircle Entertainment handles home media distribution of the series and the specials in the United States.[35]

In October 2024, WildBrain announced the production of The Care Berry Switch, a forty-four minute special that crosses over with Cloudco Entertainment's Care Bears franchise.[36]

List of current characters (2021—present)

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Media

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Albums & soundtracks

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Main article: List of Strawberry Shortcake albums

Kid Stuff Records released albums based on Strawberry Shortcake in the early 1980s. After the 2003 revival, Koch Records issued soundtrack CDs containing music from the TV series and DVDs, as well as one for the film. A CD was also released along with a piano book.

Video games

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Main article: List of Strawberry Shortcake video games

The first Strawberry Shortcake video game was produced in 1983 for the Atari 2600. No further games based upon the franchise were produced until 20 years later, in 2003, with Strawberry Shortcake: Amazing Cookie Party for PC. Since then, games have been published for the Game Boy Advance, Sony PlayStation 2, Nintendo DS, PC, and Mac. A standalone plug-and-play game based on Konami's Dance Dance Revolution franchise was also produced. In addition, mobile apps for the iOS[37] and Android platforms have been released.[38]

Controversy

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Penny Arcade

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See also: Penny Arcade § Strawberry Shortcake

In 2003, the webcomic Penny Arcade posted an "advertisement" for a fictional computer game, American McGee's Strawberry Shortcake—a parody of the actual computer game American McGee's Alice, a twisted and violent take on Lewis Carroll's works. American Greetings took offense to the parody and issued a cease-and-desist letter, to which the authors begrudgingly complied[39] (but not without making their indignation very clear).[40] A follow-up strip cites bad timing as a contributing factor to the situation;[41] according to the strip, Holkins and Krahulik were not aware that American Greetings was about to relaunch the Strawberry Shortcake line at that time.[citation needed]

Some argue that Penny Arcade's case was not covered under the fair use doctrine because the use of the characters, in this case, was for satire;[42] they claim that fair use only protects the unauthorized use of copyrighted characters in parodies of the original material, and that satire and parody are totally different concepts. Others, however, take the view that parody and satire are equally protected by law.[43] Penny Arcade did not intend to offend American Greetings in the comic, but instead American McGee and McFarlane Toys, who collaborated to create a toy line based on a twisted version of The Wonderful Wizard of Oz.[citation needed]

Various animated television shows, including Futurama ("Saturday Morning Fun Pit"), Drawn Together, Robot Chicken, The Fairly OddParents ("Channel Chasers"), and South Park ("Imaginationland Episode II") have since also parodied or satirized Strawberry Shortcake in various ways.[citation needed]

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In 2008, Cookie Jar Entertainment began the process to merge with DiC Entertainment,[44] who held the rights to the Strawberry Shortcake animated series. The merger was completed on July 23.[45] On the same day as the finalization of the merger, Cookie Jar Entertainment announced further intentions to acquire the Strawberry Shortcake and Care Bears franchises from American Greetings itself.[46] The deal was expected to finalize on September 30, but up until April 2009, there was no further word on the status of the acquisition.[citation needed]

Cookie Jar delayed the acquisition that December due to difficulty in financing it. It was also revealed that Cookie Jar offered (US) $195 million for the franchise. Due to the situation, American Greetings put the franchise back on sale. French company MoonScoop expressed interest and offered (US) $95 million for the franchise, $100 million less than what was offered by Cookie Jar. Cookie Jar competed against MoonScoop's bid, having until the end of April 2009 to counter the offer.[47] This led to various lawsuits between Cookie Jar, American Greetings, and MoonScoop. American Greetings emerged as the victor of the case and retained ownership of the brands.[48] Iconix Group later bought the Strawberry Shortcake brand from American Greetings in February 2015 for (US) $105 million, $10 million more than what was offered by Moonscoop.[49]

Notes

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  1. ^ Theatrically released in the U.S. with The Care Bears Movie.[14]

References

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  1. ^ a b c "Charlie Brown and Strawberry Shortcake sold for $345M US to Halifax company". CBC News. 10 May 2017. Retrieved 11 May 2017.
  2. ^ a b "DHX Media Acquires 'Peanuts' in $345 Million Purchase of Iconix". Variety. 10 May 2017. Retrieved 10 May 2017.
  3. ^ a b Chiu, Tony; Wansley, Joyce (May 10, 1982). "Who's Red and Sweet and Filthy Rich? Strawberry Shortcake, Toyland's Newest Tyke-Coon". People magazine. Archived from the original on July 6, 2019.
  4. ^ "Sargent v. American Greetings Corp., 588 F. Supp. 912 (N.D. Ohio 1984)". Justia Law.
  5. ^ Kelly, Katy (24 Dec 1992). ""Holly Jolly Hang-Ups: Ornaments Aplenty Light Up Her Life"". USA Today.
  6. ^ Coopee, Todd (29 January 2018). "Then & Now: The 35-year Evolution of Strawberry Shortcake". ToyTales.ca.
  7. ^ "AtariAge - Atari 2600 - Strawberry Shortcake Musical Matchups (Parker Brothers)". AtariAge. Retrieved 28 February 2018.
  8. ^ "AGH Atari 2600 Review -- Strawberry Shortcake Musical Match-Ups". Retrieved 28 February 2018.
  9. ^ a b c d e f Woolery, George W. (1989). Animated TV Specials: The Complete Directory to the First Twenty-Five Years, 1962–1987. Scarecrow Press. ISBN 0-8108-2198-2.
  10. ^ Lenburg, Jeff (1999). The Encyclopedia of Animated Cartoons. Checkmark Books. pp. 330–331. ISBN 0-8160-3831-7. Retrieved 6 June 2020.
  11. ^ "Television/radio Age". Television/Radio Age. 29. Television Editorial Corp.: N/A 1981. Lexington Broadcast Services is offering two half-hour animated children's specials: Strawberry Shortcake in Big Apple City, for which stations will receive compensation; and The Wonderful World of Strawberry Shortcake, on a barter basis
  12. ^ "Television Listings: Thursday/March 31". The New York Times. March 27, 1983. p. G10.
  13. ^ "TV Programs Today". The New York Times. March 24, 1984. p. 47.
  14. ^ Blank, Ed (April 1, 1985). "'Care Bears' movie scores big at the box office; sequels expected". The Pittsburgh Press. p. B7. Retrieved October 22, 2010.
  15. ^ Martindale, Kirsten (August 2007). "Strawberry Shortcake: The World of Strawberry Shortcake & Strawberry Shortcake in Big Apple City". School Library Journal. 53 (8). Reed Business Information: 54–55.
  16. ^ "Turner Classic Movies - Renovations". TCM.com. Retrieved August 15, 2018.
  17. ^ a b "Licensees smell sweet product potential in a revamped Strawberry Shortcake brand".
  18. ^ DiC Entertainment: Strawberry Shortcake Celebrates 25th Anniversary this Year Archived 2006-05-11 at the Wayback Machine (June 1, 2005).
  19. ^ Graña, Dolores (2 June 2005). ""Frutillita", puro atractivo visual". La Nación (in Spanish). Retrieved 5 July 2022.
  20. ^ "Frutillita y Barney, de la tele al Teatro". Infobae (in Spanish). 18 May 2005. Retrieved 5 July 2022.
  21. ^ "Berry good news for Shortcake and offspring".
  22. ^ DiC Entertainment: A Berry Sweet Dream Comes True on the Big Screen Archived 2007-09-27 at the Wayback Machine (September 29, 2006).
  23. ^ "AG Properties Press Release announcing the change of licensor".
  24. ^ Atkinson, Claire (3 February 2015). "Strawberry Shortcake is new 'it' girl for Iconix". New York Post. Retrieved 7 February 2015.
  25. ^ "Snoopy Owner Iconix to Buy Strawberry Shortcake for $105M". ABC News. Associated Press. 3 February 2015. Retrieved 7 February 2015.
  26. ^ "FCBD Interview: Georgia Ball & Amy Mebberson Talk About Strawberry Shortcake #0". Retrieved 2017-03-27.
  27. ^ Keith, Jed (2016-06-23). "Writer Georgia Ball on Fun & Friendship in STRAWBERRY SHORTCAKE - Freaksugar". Freaksugar. Retrieved 2017-03-27.
  28. ^ Vlessing, Etan (17 May 2016). "'Strawberry Shortcake' to Return to TV in New Series". The Hollywood Reporter. Retrieved 26 August 2017.
  29. ^ Reid, Regan (17 May 2016). "DHX & Iconix cook up new Strawberry Shortcake series". Kidscreen. Retrieved 18 May 2016.
  30. ^ "Mike Vogel on Twitter". Twitter. 2021-10-14. Archived from the original on 2021-10-24. Retrieved 2021-10-24.
  31. ^ "WildBrain refreshes Strawberry Shortcake".
  32. ^ "Netflix takes a slice of Strawberry Shortcake". KidScreen. November 23, 2021.
  33. ^ "Strawberry Shortcake: Berry in the Big City Heads to the U.K." March 2022.
  34. ^ "WildBrain refreshes Strawberry Shortcake". KidScreen. September 9, 2021.
  35. ^ Milligan, Mercedes (September 21, 2023). "WildBrain Whips Up New 'Strawberry Shortcake' Specials, 'Berry in the Big City' S3".
  36. ^ "80s ICONS STRAWBERRY SHORTCAKE AND THE CARE BEARS TO HOLD HANDS IN A NEW-BUT-RETRO ANIMATED SPECIAL". WildBrain. October 16, 2024.
  37. ^ Raymundo, Neil. "iOS Gets a Strawberry Shortcake Card Maker Dress Up Game". ToonBarn. Retrieved 8 December 2013.
  38. ^ Dredge, Stuart. "Strawberry Shortcake makes Berry Best Friends with iOS and Android". Retrieved 8 December 2013.
  39. ^ "Penny Arcade - Comic - Tart As A Double Entendre". Penny Arcade.
  40. ^ "Penny Arcade - Comic - Read It Before They Take Legal Action". Penny Arcade.
  41. ^ Holkins, Jerry; Krahulik, Mike (June 15, 2011). "Reprise". Penny Arcade. Retrieved June 17, 2011.
  42. ^ "Penny Arcade - News - One Day Only". Penny Arcade.
  43. ^ "firstamendmentcenter.org: Arts & First Amendment in Speech".
  44. ^ "Cookie Jar Entertainment announcement of the intention of merger with DiC". cookiejarentertainment.com. June 20, 2008. Archived from the original on December 9, 2008. Retrieved May 19, 2019.
  45. ^ "Announcement of the closure of the merger". cookiejarentertainment.com. July 23, 2008. Archived from the original on December 9, 2008. Retrieved May 19, 2019.
  46. ^ "Cookie Jar Entertainment's announcement of the intention to buy the franchise off American Greetings". cookiejarentertainment.com. July 23, 2008. Archived from the original on December 9, 2008. Retrieved May 19, 2019.
  47. ^ "Deal for Strawberry Shortcake, Care Bears revived - BusinessWeek". BusinessWeek. March 30, 2009. Archived from the original on April 10, 2009. Retrieved September 25, 2021.
  48. ^ "American Greetings wins case against Moonscoop over Strawberry Shortcake and Care Bears". cleveland.com. 26 November 2012. Retrieved 21 April 2015.
  49. ^ "Sweet deal: Iconix buys Strawberry Shortcake brand". kidscreen.com. Retrieved 21 April 2015.
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