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{{Short description|Procter & Gamble tampon brand}}
{{Multiple issues|
{{refimprove|date=January 2013}}
{{more citations needed|date=January 2013}}
{{Weasel|date=November 2013}}
}}


{{Infobox Brand
{{Infobox Brand
|logo=[[File:Tampax.svg|250px]]
|logo = [[File:Tampax.svg|250px]]
|name=Tampax
|name = Tampax
|image=
|image =
|type=[[Tampon]]
|type = [[Tampon]]
|currentowner=[[Procter & Gamble]]
|currentowner = [[Procter & Gamble]]
|origin=United States
|origin = United States
|discontinued=
|discontinued =
|related=
|related =
|markets=World
|markets = World
|introduced=1931<ref>{{cite web|url=https://books.google.com/books?id=ZyUwNAs43LcC&lpg=PA427&ots=2hUEAR_pbf&dq=william%20a%20procter%20president&pg=PA426#v=onepage&q=william%20a%20procter%20president&f=false |title=Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble |publisher=Harvard Business Press |date=May 1, 2004 |accessdate=May 7, 2013 |author=Davis, Dyer |pages=426 |display-authors=etal}}</ref>
|introduced = {{start date and age|1931}}<ref>{{cite book|url=https://books.google.com/books?id=ZyUwNAs43LcC&q=william+a+procter+president&pg=PA426 |title=Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble |publisher=Harvard Business Press |date=May 1, 2004 |access-date=May 7, 2013 |author=Davis, Dyer |pages=426 |isbn=9781591391470 |display-authors=etal}}</ref> (as Tampax Sales Corporation)
|previousowners= Tampax Incorporated<br>Tambrands, Inc.
|previousowners = Tampax Incorporated<br>Tambrands, Inc.
|trademarkregistrations=
|trademarkregistrations=
|website= {{URL|http://www.tampax.com}}
|website=
{{URL|http://www.tampax.com}}
}}
}}
'''Tampax''' (a portmanteau of tampon and pack) is a brand of [[tampon]] currently owned by [[Procter & Gamble]] and sold in over 100 countries. Both the brand and the product were invented by Dr. [[Earle Haas]], who filed a patent in 1931. The original product was designed from the start as flushable and [[biodegradeable]].
'''Tampax''' (a [[portmanteau]] of tampon and packs) is a brand of [[tampons]] currently owned by [[Procter & Gamble]]. It was based in [[White Plains, New York]], US until its sale to Procter & Gamble in 1997.<ref>{{Cite web|url=https://www.latimes.com/archives/la-xpm-1997-04-10-fi-47215-story.html|title=Procter & Gamble Acquiring Tambrands|date=1997-04-10|website=Los Angeles Times|language=en-US|access-date=2023-08-07}}</ref> It is a subsidiary of P&G's [[Always (brand)|Always]] brand and is sold in over 100 countries.


The product was designed by [[Earle Haas]], who filed a patent in the 1930s.<ref>{{Cite news|url=https://www.theatlantic.com/health/archive/2015/06/history-of-the-tampon/394334/|title=The Tampon: A History|last=Fetters|first=Story by Ashley|date=2015-06-01|work=The Atlantic|access-date=2023-08-07|issn=1072-7825}}</ref><ref>{{Cite web|author=JR Thorpe|url=https://www.bustle.com/articles/124929-the-history-of-the-tampon-because-they-havent-always-been-for-periods|title=The Bizarre History Of The Tampon|website=Bustle|language=en|date=2015-11-19|access-date=2023-08-07}}</ref> The original product was designed from the start as flushable and [[biodegradable]].{{Citation needed|date=November 2019}}
⚫
Tampax presented a number of medical in studies in 1945 to prove the safety of tampon.<ref>{{Cite book|url=https://books.google.tn/books?id=njfQfrMr31EC&pg=PA142&dq=history+of+tampons&hl=en&sa=X&ved=0ahUKEwiWzcjK2s_WAhXC4iYKHXklA9MQ6AEIJDAA#v=onepage&q=history%20of%20tampons&f=false|title=The Curse: A Cultural History of Menstruation|last=Delaney|first=Janice|last2=Lupton|first2=Mary Jane|last3=Toth|first3=Emily|date=1988|publisher=University of Illinois Press|isbn=9780252014529|language=en}}</ref>


== History ==
In 1937, Tampax collaborated with [[McCann Erickson]] agency for its marketing campaigns and in 1949 Tampax appeared in more than 50 magazines. From 1930s to 1940s Tampax chose sporteswomen as their brand ambassadors.<ref>{{Cite book|url=https://books.google.tn/books?id=e-7kAgAAQBAJ&printsec=frontcover&dq=history+of+tampons&hl=en&sa=X&ved=0ahUKEwiWzcjK2s_WAhXC4iYKHXklA9MQ6AEILDAB#v=onepage&q=tampax&f=false|title=Qualifying Times: Points of Change in U.S. Women's Sport|last=Schultz|first=Jaime|date=2014-03-15|publisher=University of Illinois Press|isbn=9780252095962|language=en}}</ref>
In 1937, Tampax worked with [[McCann Erickson]] for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.<ref>{{Cite book|url=https://books.google.com/books?id=e-7kAgAAQBAJ&q=tampax|title=Qualifying Times: Points of Change in U.S. Women's Sport|last=Schultz|first=Jaime|date=2014-03-15|publisher=University of Illinois Press|isbn=9780252095962|language=en}}</ref>


During [[World War II]], Tampax produced large quantities of wound dressings for the military. It was noted for having a mostly, almost exclusively, female workforce for much of its history. Financially, while still independent, it carried no debt for most of its corporate lifetime and ranked No.4 on the [[Fortune 500]] list for return on equity.
During [[World War II]], Tampax produced wound dressings for the military.{{citation needed|date=March 2021}}


⚫
Tampax conducted medical studies in 1945 to prove the safety of tampons.<ref>{{Cite book|url=https://books.google.com/books?id=njfQfrMr31EC&q=history+of+tampons&pg=PA142|title=The Curse: A Cultural History of Menstruation|last1=Delaney|first1=Janice|last2=Lupton|first2=Mary Jane|last3=Toth|first3=Emily|date=1988|publisher=University of Illinois Press|isbn=9780252014529|language=en}}</ref>
Tampax was an independent company for over 50 years, based in [[Palmer, Massachusetts]] with headquarters in [[New York City]]. Renamed '''Tambrands, Inc.''' in 1984, Procter & Gamble purchased the company in 1997. It was noted for decades as having the dominant share of the tampon market, challenged in the USA mostly by [[Playtex]], J&J (with the brands [[Carefree (feminine hygiene)|Carefree]] and [[Meds]]) and [[Kimberly-Clark]]. P&G also competed against Tampax with the failed product from the 1970s called "[[Rely (brand)|Rely]]".


In 1984, the company was renamed Tambrands Inc.{{Citation needed|date=November 2019}}
⚫
Marketing for the product includes the company's [[BeingGirl]] website.<ref name="dmnews palmer 2011">{{cite news|last=Palmer |first=Alex |date=January 1, 2011 |title=Marketers strike a balance between skeptical teens and their cautious parents |url=http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ |work=Direct Marketing News |accessdate=March 30, 2012}}</ref><ref name="imediaconnection nutter 2009">{{cite news|last=Nutter |first=Blaise |date=August 31, 2009 |title=5 rules for marketing in niche social networks |url=http://www.imediaconnection.com/article_full.aspx?id=24241 |work=iMediaConnection |accessdate=March 30, 2012 |archive-url=https://web.archive.org/web/20110829103452/http://www.imediaconnection.com/article_full.aspx?id=24241 |archive-date=August 29, 2011}}</ref>


⚫
Marketing for the product includes the company's [[BeingGirl]] website.<ref name="dmnews palmer 2011">{{cite news |last=Palmer |first=Alex |date=January 1, 2011 |title=Marketers strike a balance between skeptical teens and their cautious parents |url=http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ |work=Direct Marketing News |access-date=March 30, 2012 |archive-date=October 15, 2014 |archive-url=https://web.archive.org/web/20141015175752/http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ |url-status=dead }}</ref><ref name="imediaconnection nutter 2009">{{cite news|last=Nutter |first=Blaise |date=August 31, 2009 |title=5 rules for marketing in niche social networks |url=http://www.imediaconnection.com/article_full.aspx?id=24241 |work=iMediaConnection |access-date=March 30, 2012 |archive-url=https://web.archive.org/web/20110829103452/http://www.imediaconnection.com/article_full.aspx?id=24241 |archive-date=August 29, 2011}}</ref>
⚫
==References==

Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.

⚫
== References ==
{{Reflist}}
{{Reflist}}


==External links==
==External links==
* {{official website|http://www.tampax.com}}
* {{official|https://www.tampax.com}}
* [http://www.beinggirl.com/ The Tampax FAQ website for young girls about puberty]


{{Procter & Gamble}}
{{Procter & Gamble}}
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[[Category:Feminine hygiene brands]]
[[Category:Feminine hygiene brands]]
[[Category:Products introduced in 1931]]
[[Category:Products introduced in 1931]]


{{product-stub}}

Latest revision as of 16:56, 27 June 2024

Tampax
Product typeTampon
OwnerProcter & Gamble
CountryUnited States
Introduced1931; 93 years ago (1931)[1] (as Tampax Sales Corporation)
MarketsWorld
Previous ownersTampax Incorporated
Tambrands, Inc.
Websitewww.tampax.com

Tampax (a portmanteau of tampon and packs) is a brand of tampons currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997.[2] It is a subsidiary of P&G's Always brand and is sold in over 100 countries.

The product was designed by Earle Haas, who filed a patent in the 1930s.[3][4] The original product was designed from the start as flushable and biodegradable.[citation needed]

History

[edit]

In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.[5]

During World War II, Tampax produced wound dressings for the military.[citation needed]

Tampax conducted medical studies in 1945 to prove the safety of tampons.[6]

In 1984, the company was renamed Tambrands Inc.[citation needed]

Marketing for the product includes the company's BeingGirl website.[7][8]

Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.

References

[edit]
  1. ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 426. ISBN 9781591391470. Retrieved May 7, 2013.
  2. ^ "Procter & Gamble Acquiring Tambrands". Los Angeles Times. 1997-04-10. Retrieved 2023-08-07.
  3. ^ Fetters, Story by Ashley (2015-06-01). "The Tampon: A History". The Atlantic. ISSN 1072-7825. Retrieved 2023-08-07.
  4. ^ JR Thorpe (2015-11-19). "The Bizarre History Of The Tampon". Bustle. Retrieved 2023-08-07.
  5. ^ Schultz, Jaime (2014-03-15). Qualifying Times: Points of Change in U.S. Women's Sport. University of Illinois Press. ISBN 9780252095962.
  6. ^ Delaney, Janice; Lupton, Mary Jane; Toth, Emily (1988). The Curse: A Cultural History of Menstruation. University of Illinois Press. ISBN 9780252014529.
  7. ^ Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Archived from the original on October 15, 2014. Retrieved March 30, 2012.
  8. ^ Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on August 29, 2011. Retrieved March 30, 2012.
[edit]
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