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{{Short description|Indian campaign against open defecation}}
{{Orphan|date=November 2019}}
{{Use dmy dates|date=November 2020}}
{{Infobox event
{{Infobox event
| title = Take Poo to the Loo
| title = Take Poo to the Loo
| image = Open_defecation in Pandharpur - a pilgrimage town in India.jpg
| image = Open_defecation_in_Pandharpur_-_a_pilgrimage_town_in_India.jpg
| image_size =
| image_size =
| image_alt = Open defecation in Pandharpur, a pilgrimage town in India
| image_alt = Open defecation in Pandharpur, a pilgrimage town in India
| caption = Open defecation in India is seen as a danger to public health
| caption = Open defecation in India
⚫
| date = {{start date|2013|11|}}<ref name="Sharda" />
| duration = Ongoing
⚫
| location = [[India]]
⚫
| date = {{start date|2013|11|}}<ref name=toa/>
⚫
| also known as = "Poo2Loo"
⚫
| location = [[India]]
⚫
| type = [[Social media marketing|Social media campaign]]，[[Jazz]]
⚫
| also known as = "Poo2Loo"
⚫
| theme = [[Open defecation]]
⚫
| type = [[Social media marketing|Social media campaign]]
| cause =
⚫
| theme = [[Open defecation]]
| budget =
| cause =
⚫
| patron = <!-- or |patrons= -->
| budget =
⚫
| organisers = UNICEF India
⚫
| patron = <!-- or |patrons= -->
⚫
| participants =
⚫
| organisers = [http://unicef.in/ UNICEF India]
| awards =
⚫
| participants =
| url =
| awards =
| blank_label = <!-- or |blank_data= -->
| url =
| blank_label = <!-- or |blank_data= -->
| blank1_label = <!-- or |blank1_data= -->
| blank1_label = <!-- or |blank1_data= -->
| blank2_label = <!-- or |blank2_data= -->
| website = {{URL|poo2loo.com}}
| blank2_label = <!-- or |blank2_data= -->
| notes =
| website = {{URL|web.archive.org/web/20150414064858/http://www.poo2loo.com/}} (archived from the original)
| notes =
}}
}}
"'''Take Poo to the Loo'''",<ref>[https://web.archive.org/web/20150319015027/http://www.poo2loo.com/about-the-campaign.php ABOUT THE CAMPAIGN]. [https://archive.org/web/ Archived] from the original [http://www.poo2loo.com/about-the-campaign.php here]</ref> commonly shortened to '''"Poo2Loo"''',<ref name=toa/> is an ongoing [[India]]n [[Social media marketing|social media campaign]] led by [[Unicef]] to combat the country's problems with [[open defecation]]. It has been praised for its innovative approach.
"'''Take Poo to the Loo'''",<ref>{{cite web|url=http://www.poo2loo.com/about-the-campaign.php|title=About the Campaign|website= poo2loo.com|archive-url=https://web.archive.org/web/20150319015027/http://www.poo2loo.com/about-the-campaign.php |archive-date=2015-03-19}}</ref> commonly shortened to "'''Poo2Loo'''",<ref name="Sharda" /> was an Indian [[Social media marketing|social media campaign]] led by [[UNICEF]] to combat the country's problems with [[open defecation]]. The campaign received a mixed reception online, and continues to be the subject of humour and ridicule on social media.<ref>{{cite web|url=https://scroll.in/video/853340/take-the-poo-to-the-loo-remembering-unicefs-amusing-song-against-open-defecation-in-india|title='Take the poo to the loo': Remembering UNICEF's amusing song against open defecation in India|website=[[Scroll.in]]|date=9 October 2017|accessdate=2020-11-23|archive-date=30 November 2020|archive-url=https://web.archive.org/web/20201130161649/https://scroll.in/video/853340/take-the-poo-to-the-loo-remembering-unicefs-amusing-song-against-open-defecation-in-india|url-status=live}}</ref>


[[Times of India]] reported that the idea was developed and initiated in March 2014 after a sanitation conference was organised by Unicef India and the [[Indian Institute of Technology]] as part of the larger [[Nirmal Bharat Abhiyan|Total Sanitation Campaign]], which the [[Indian government]] launched in 1999.<ref name=toa>[http://timesofindia.com/city/lucknow/Poo2loo-to-break-open-defecation-taboo/articleshow/31542256.cms Poo2Loo to break open defecation taboo]</ref>
The "Poo2Loo" campaign, launched in India in March 2013 by [[UNICEF India]] and the [[Indian Institutes of Technology]], aimed to end open defecation as part of the [[Total Sanitation Campaign]] initiated by the [[Government of India|Indian government]] in 1999. The campaign encouraged citizens to pledge support through a petition to President [[Pranab Mukherjee]], calling for a cleaner India. Featuring a humorous website with puns, an educational video game ''Toilet Trek'', and the [[mascot]] "Mr. Poo," the campaign sought to raise awareness and promote cultural change around sanitation practices.


== History ==
⚫
Poo2loo calls on Indians to "take the pledge" and show support by signing the following [[petition]] addressed to [[Pranab Mukherjee|President Pranab Mukherjee]]:<ref>[https://web.archive.org/web/20150318180238/http://www.poo2loo.com/pledge.php THE PLEDGE]. [https://archive.org/web/ Archived] from the original [http://www.poo2loo.com/pledge.php here]</ref>
''[[The Times of India]]'' reported that the idea was developed and initiated in March 2013 after a sanitation conference was organised by UNICEF India and the [[Indian Institutes of Technology]] as part of the larger [[Nirmal Bharat Abhiyan|Total Sanitation Campaign]], which the [[Indian government]] launched in 1999.<ref name="Sharda">{{cite news|last=Sharda|first=Shailvee|url=https://timesofindia.indiatimes.com/city/lucknow/Poo2loo-to-break-open-defecation-taboo/articleshow/31542256.cms|title=Poo2Loo to break open defecation taboo|agency=Times News Network|work=[[The Times of India]]|date=6 March 2014|access-date=2019-09-07|archive-date=24 April 2022|archive-url=https://web.archive.org/web/20220424071140/https://timesofindia.indiatimes.com/city/lucknow/Poo2loo-to-break-open-defecation-taboo/articleshow/31542256.cms|url-status=live}}</ref>
<BLOCKQUOTE>Hon'ble President of India,<br>
⚫
I call on you as Head of State to ensure that India rises to the challenge of ending open defecation. As a citizen of India, I am proud of our country's rich and varied culture; we have a beautiful land. However, over 620 million people do not use a toilet and nearly as many accept this practice. The result is an unacceptable level of filth in our environment. This is why I have chosen to take a stand and raise my voice with that of many other young people. We want our sisters and brothers to survive, grow and develop as healthy individuals in a clean country. We urgently request your help. Together we can change India.</BLOCKQUOTE>


⚫
Poo2Loo calls on [[Indian people|Indians]] to "take the pledge" and show support by signing the following [[petition]] addressed to then President [[Pranab Mukherjee]]:<ref>{{cite web|url=http://www.poo2loo.com/pledge.php|title=The Pledge |website= poo2loo.com |archive-url=https://web.archive.org/web/20150318180238/http://www.poo2loo.com/pledge.php |archive-date=2015-03-18}}</ref>
The website of the movement contains many puns and some unusual media, including a simple [[educational video game]] called ''Toilet Trek''. The official mascot of the movement is [[antihero]] "[[Mr. Poo|Narendra Modi]]", an animated human-sized [[turd]].<ref>[http://www.globalpost.com/dispatch/news/regions/asia-pacific/india/140415/unicef-poo2loo-campaign-targets-open-defecation-india UNICEF's 'Poo2Loo' campaign targets open defecation in India with weird games, videos, shitty puns, and a turd mascot], ''[[GlobalPost]]''</ref><ref>[https://news.vice.com/article/unicef-is-inviting-india-to-a-poo-party UNICEF Is Inviting India to a Poo Party], ''[[Vice News]]''</ref>
⚫
<blockquote>Hon'ble President of India,<br />I call on you as Head of State to ensure that India rises to the challenge of ending open defecation. As a citizen of India, I am proud of our country's rich and varied culture; we have a beautiful land. However, over 620 million people do not use a toilet and nearly as many accept this practice. The result is an unacceptable level of filth in our environment. This is why I have chosen to take a stand and raise my voice with that of many other young people. We want our sisters and brothers to survive, grow and develop as healthy individuals in a clean country. We urgently request your help. Together we can change India.</blockquote>

The website of the campaign contains many puns and some unusual media, including a simple [[educational video game]] called ''Toilet Trek''. The campaign also produced an official music video.<ref name="Ruble">{{cite news|last=Ruble|first=Kayla|url=https://news.vice.com/article/unicef-is-inviting-india-to-a-poo-party|title=UNICEF Is Inviting India to a Poo Party|publisher=[[Vice News]]|date=18 April 2014|accessdate=2019-09-07|archive-date=30 July 2015|archive-url=https://web.archive.org/web/20150730072021/https://news.vice.com/article/unicef-is-inviting-india-to-a-poo-party|url-status=live}}</ref> The official mascot of the campaign is [[antihero]] "Mr. Poo", an anthropomorphic [[Wiktionary:turd|lump of excrement]].<ref>{{cite web|last=McGrath|first=Timothy |url=http://www.globalpost.com/dispatch/news/regions/asia-pacific/india/140415/unicef-poo2loo-campaign-targets-open-defecation-india |title=UNICEF's 'Poo2Loo' campaign targets open defecation in India with weird games, videos, shitty puns, and a turd mascot|website=[[GlobalPost]]|date=16 April 2014 |archive-url=https://web.archive.org/web/20140416204803/http://www.globalpost.com/dispatch/news/regions/asia-pacific/india/140415/unicef-poo2loo-campaign-targets-open-defecation-india|archive-date=2014-04-16}}</ref><ref name="Ruble" />


==See also==
==See also==
*[[Community-led total sanitation]]
* [[Community-led total sanitation]]
* [[Swachh Bharat Mission]]


==References==
==References==
Line 41: Line 46:


==External links==
==External links==
* {{YouTube|user=takepoo2loo}}
*[https://www.youtube.com/user/takepoo2loo Official Youtube channel with campaign videos]


[[Category:UNICEF]]
[[Category:2013 establishments in India]]
[[Category:Internet memes introduced in 2013]]
⚫
[[Category:Health education in India]]
[[Category:Projects established in 2013]]
[[Category:Social campaigns in India]]
[[Category:Social campaigns in India]]
⚫
[[Category:Public health education]]
[[Category:Social media campaigns]]
[[Category:Social media campaigns]]
[[Category:UNICEF]]

Latest revision as of 16:32, 28 December 2024

Take Poo to the Loo
Open defecation in Pandharpur, a pilgrimage town in India
Open defecation in India
DateNovember 2013 (2013-11)[1]
LocationIndia
Also known as"Poo2Loo"
TypeSocial media campaign，Jazz
ThemeOpen defecation
Organised byUNICEF India
Websitepoo2loo.com

"Take Poo to the Loo",[2] commonly shortened to "Poo2Loo",[1] was an Indian social media campaign led by UNICEF to combat the country's problems with open defecation. The campaign received a mixed reception online, and continues to be the subject of humour and ridicule on social media.[3]

The "Poo2Loo" campaign, launched in India in March 2013 by UNICEF India and the Indian Institutes of Technology, aimed to end open defecation as part of the Total Sanitation Campaign initiated by the Indian government in 1999. The campaign encouraged citizens to pledge support through a petition to President Pranab Mukherjee, calling for a cleaner India. Featuring a humorous website with puns, an educational video game Toilet Trek, and the mascot "Mr. Poo," the campaign sought to raise awareness and promote cultural change around sanitation practices.

History

[edit]

The Times of India reported that the idea was developed and initiated in March 2013 after a sanitation conference was organised by UNICEF India and the Indian Institutes of Technology as part of the larger Total Sanitation Campaign, which the Indian government launched in 1999.[1]

Poo2Loo calls on Indians to "take the pledge" and show support by signing the following petition addressed to then President Pranab Mukherjee:[4]

Hon'ble President of India,
I call on you as Head of State to ensure that India rises to the challenge of ending open defecation. As a citizen of India, I am proud of our country's rich and varied culture; we have a beautiful land. However, over 620 million people do not use a toilet and nearly as many accept this practice. The result is an unacceptable level of filth in our environment. This is why I have chosen to take a stand and raise my voice with that of many other young people. We want our sisters and brothers to survive, grow and develop as healthy individuals in a clean country. We urgently request your help. Together we can change India.

The website of the campaign contains many puns and some unusual media, including a simple educational video game called Toilet Trek. The campaign also produced an official music video.[5] The official mascot of the campaign is antihero "Mr. Poo", an anthropomorphic lump of excrement.[6][5]

See also

[edit]

References

[edit]
  1. ^ a b c Sharda, Shailvee (6 March 2014). "Poo2Loo to break open defecation taboo". The Times of India. Times News Network. Archived from the original on 24 April 2022. Retrieved 7 September 2019.
  2. ^ "About the Campaign". poo2loo.com. Archived from the original on 19 March 2015.
  3. ^ "'Take the poo to the loo': Remembering UNICEF's amusing song against open defecation in India". Scroll.in. 9 October 2017. Archived from the original on 30 November 2020. Retrieved 23 November 2020.
  4. ^ "The Pledge". poo2loo.com. Archived from the original on 18 March 2015.
  5. ^ a b Ruble, Kayla (18 April 2014). "UNICEF Is Inviting India to a Poo Party". Vice News. Archived from the original on 30 July 2015. Retrieved 7 September 2019.
  6. ^ McGrath, Timothy (16 April 2014). "UNICEF's 'Poo2Loo' campaign targets open defecation in India with weird games, videos, shitty puns, and a turd mascot". GlobalPost. Archived from the original on 16 April 2014.
[edit]
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