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They are bankrupt as of the 28th of May 2024
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{{Short description|Dutch media company and apparel brand}}
{{Orphan|date=March 2020}}
{{Infobox company
{{Infobox company
| name = RUMAG
| logo = RUMAG logo.jpg
| logo =
| caption =
| image = Rumag-hoofdkantoor.png
| caption =
| type = [[Privately held company|Private]]
| type = [[Privately held company|Private]]
| traded_as =
| traded_as =
| genre =
| genre =
| fate =
| fate =
| predecessor =
⚫
| successor =
| predecessor =
⚫
| foundation = 2014
⚫
| successor =
⚫
| founder = Thijs van der Heide
⚫
| foundation = 2014
⚫
| defunct =
⚫
| founder = Thijs van der Heide, Tim Degenaars
⚫
| location_city = [[Amsterdam]]
⚫
| defunct =
⚫
| location_city = [[Amsterdam]]
| location_country = The Netherlands
| location_country = The Netherlands
| locations =
| locations =
| area_served = The Netherlands
| area_served = The Netherlands
| key_people = Thijs van der Heide, Danny Membre, Nienke Plas
| key_people = Thijs van der Heide, Danny Membre, Rene Watzema
| industry = [[Media]], [[Fashion]], [[Entertainment]]
| industry = [[Mass media|Media]], [[Fashion]], [[Entertainment]]
| products =
| products =
| production =
| production =
| services =
| services =
| revenue =
| revenue =
| operating_income =
| operating_income =
| net_income =
| net_income =
| aum = <!-- Only used with financial services companies -->
| aum = <!-- Only used with financial services companies -->
| assets =
| assets =
| equity =
| equity =
| owner =
| owner =
| num_employees =
| num_employees = 25
| parent =
| parent =
| divisions =
| divisions =
| subsid =
| subsid =
| homepage =
| homepage = www.rumag.nl
| footnotes =
| footnotes =
| intl = }}
| intl =
}}
⚫
'''''RUMAG''''' (which is short for Rude Magazine) was a Dutch [[media company]] and [[apparel]] brand based in [[Amsterdam]], [[Netherlands|The Netherlands]].<ref>{{cite web|url=https://www.klachtenkompas.nl/bedrijf/rumag/details?companyId=69aaeba0-237c-490b-87dd-65430fd91318|title=Rumag los mijn klacht op via Klachtenkompas.nl|website=Klachtenkompas.nl}}</ref>


⚫
==History==
⚫
'''RUMAG''' (which is short for Rude Magazine) is a Dutch [[media company]] and [[apparel]] brand based in [[Amsterdam]], [[Netherlands|The Netherlands]].<ref>https://www.klachtenkompas.nl/bedrijf/rumag/details?companyId=69aaeba0-237c-490b-87dd-65430fd91318</ref>
⚫
The company was founded in October 2014 by Thijs van der Heide and started out as a [[blog]] but later their posts were substituted with quotes and also shared on Facebook.<ref>{{Cite news|url=https://www.kennethsmit.com/uitgelicht/rumagzegtwatjedenkt/|title=RUMAG.ZEGT.WAT.JE.DENKT.|work=Kenneth Smit|access-date=2017-12-07|language=nl-NL}}</ref><ref>{{Cite web|url=http://www.rtllatenight.nl/item/4674/d_t_is_de_reden_dat_rumag._succesvol_is|title=Dít is de reden dat RUMAG. succesvol is - RTL Late Night|website=www.rtllatenight.nl|access-date=2017-12-07}}</ref> The name Rude Magazine was shortened RUMAG and under this name Van der Heide started producing quotes and slogans that are humorous, sexually tinted, and [[Rudeness|rude]].<ref>{{Cite web|url=https://www.lindanieuws.nl/snacks/25-x-briljante-en-herkenbare-quotes-van-rumag-staat-klaar/|title=25 x briljante en herkenbare quotes van Rumag|last=LINDA.|website=LINDA.|language=nl|access-date=2017-12-07}}</ref> Most of these quotes are not originally produced by RUMAG but taken from various social media outlets or other sources. The RUMAG CEO does not deny this and stated in a televised debate that this practice does not infringe copyright law and that it is a grey zone for the law.<ref>{{Cite web|url=https://www.fontys.nl/nieuws/het-denk-groter-debat-met-rumag-gemist-kijk-het-nu-terug/|title=Het Denk Groter Debat met RUMAG|last=|first=|date=2020-03-30|website=Fontys.nl|archive-url=|archive-date=|access-date=}}</ref>


⚫
In October 2015, Former nightclub owner Danny Membre and his partner sold their nightclub after which Membre joined RUMAG as a partner and becoming part-owner of the company.<ref>{{Cite web|url=http://www.dehuisaanhuis.nl/nieuws/52388/club-red-is-verkocht/|title=Cookies|website=www.dehuisaanhuis.nl|language=nl-NL|access-date=2017-12-10}}</ref><ref>{{Cite web|url=http://www.lc.nl/friesland/Club-Red-krijgt-nieuwe-eigenaar-21056664.html|title=LC.nl|website=www.lc.nl|language=nl|access-date=2017-12-10}}</ref>
⚫
== History ==
⚫
The company was founded in October 2014 by Thijs van der Heide and Tim Degenaars and started out as a [[blog]] but later their regular blog posts were substituted with quotes and also shared on Facebook.<ref>{{Cite news|url=https://www.kennethsmit.com/uitgelicht/rumagzegtwatjedenkt/|title=RUMAG.ZEGT.WAT.JE.DENKT.|work=Kenneth Smit|access-date=2017-12-07|language=nl-NL}}</ref><ref>{{Cite web|url=http://www.rtllatenight.nl/item/4674/d_t_is_de_reden_dat_rumag._succesvol_is|title=Dít is de reden dat RUMAG. succesvol is - RTL Late Night|website=www.rtllatenight.nl|access-date=2017-12-07}}</ref> RUMAG produces quotes and slogans that are humorous, sexually tinted, and [[Rudeness|rude]].<ref>{{Cite web|url=https://www.lindanieuws.nl/snacks/25-x-briljante-en-herkenbare-quotes-van-rumag-staat-klaar/|title=25 x briljante en herkenbare quotes van Rumag|last=LINDA.|website=LINDA.|language=nl|access-date=2017-12-07}}</ref> These quotes are featured on their own line of Tshirts and on popular TV shows and in magazines.


⚫
In June 2016, RUMAG became a publisher with the VICE Digital Network and launched their own media platform.<ref>{{cite web|url=https://www.heerhugowaardsdagblad.nl/algemeen/rumag-in-heerhugowaard|title=Rumag in Heerhugowaard - Heerhugowaardsdagblad.nl|last=Heerhugowaardsdagblad.nl|publisher=}}</ref><ref>{{cite web|url=https://www.scholieren.com/blog/9224/dansen-met-rumag-bij-jou-op-school|title=Dansen met RUMAG. bij jou op school|website=Scholieren.com}}</ref> In December 2016, Dutch vlogger and comedian [[Nienke Plas]] joined the company.<ref>{{Cite news|url=https://www.grazia.nl/showbizz/rumag-vlogger-nienke-plas-ik-probeer-niet-om-vloggers-op-de-hak-te-nemen|title=RUMAG-vlogger Nienke Plas: 'Ik probeer niet om vloggers op de hak te nemen'|date=2017-03-19|access-date=2017-12-07|language=nl}}</ref><ref>{{Cite web|url=https://www.funx.nl/news/funx/30857-nienke-plas-neemt-alles-en-iedereen-op-de-hak-in-grappige-video-s|title=Nienke Plas neemt alles en iedereen op de hak in grappige video's|website=FunX.nl|language=nl-nl|access-date=2017-12-07}}</ref><ref>{{Cite news|url=https://www.vondelcs.nl/ingesprekmet/in-gesprek-met-nienke-plas/|title=In Gesprek Met: Nienke Plas - VondelCS Amsterdam|date=2017-04-20|work=VondelCS|access-date=2017-12-07|language=nl-NL}}</ref>
⚫
In October 2015, Former nightclub owner Danny Membre and his partner sold their nightclub after which Membre joined RUMAG as partner and becoming part owner of the company.<ref>{{Cite web|url=http://www.dehuisaanhuis.nl/nieuws/52388/club-red-is-verkocht/|title=Cookies|website=www.dehuisaanhuis.nl|language=nl-NL|access-date=2017-12-10}}</ref>


== Awards ==
⚫
In June 2016, RUMAG became a publisher with the VICE Digital Network and launched their own media platform.<ref>https://www.heerhugowaardsdagblad.nl/algemeen/rumag-in-heerhugowaard</ref><ref>https://www.scholieren.com/blog/9224/dansen-met-rumag-bij-jou-op-school</ref> On December 1st 2016, dutch vlogger and comedian Nienke Plas joined the company to spear head their media platform and become the new face of the company.<ref>{{Cite news|url=https://www.grazia.nl/showbizz/rumag-vlogger-nienke-plas-ik-probeer-niet-om-vloggers-op-de-hak-te-nemen|title=RUMAG-vlogger Nienke Plas: 'Ik probeer niet om vloggers op de hak te nemen'|date=2017-03-19|access-date=2017-12-07|language=nl}}</ref><ref>{{Cite web|url=https://www.funx.nl/news/funx/30857-nienke-plas-neemt-alles-en-iedereen-op-de-hak-in-grappige-video-s|title=Nienke Plas neemt alles en iedereen op de hak in grappige video's|website=FunX.nl|language=nl-nl|access-date=2017-12-07}}</ref><ref>{{Cite news|url=https://www.vondelcs.nl/ingesprekmet/in-gesprek-met-nienke-plas/|title=In Gesprek Met: Nienke Plas - VondelCS Amsterdam|date=2017-04-20|work=VondelCS|access-date=2017-12-07|language=nl-NL}}</ref> On September 4th 2017, RUMAG entered into an agreement with dutch Prime-time Late-night Talk show [[RTL Late Night]], whereby the show will close-off daily with a quote from RUMAG.
{| class="wikitable"
! Year
! Price
! Category
! Result
|-
| 2017
| [[Best Social Awards]]
| Best Entertainment Page
| bgcolor="#CCFFCC" | Won<ref>{{cite web|title=De uitslagen! Alle winnaars van De Beste Social Awards 2017 op een rij|url=https://www.thebestsocial.media/nl/uitslagen-winnaars-beste-social-awards-2017-op-rij/|accessdate=23 January 2019}}</ref>
|-
| 2018
| [[European Excellence Awards]]
| Best European Viral Communications Campaign
| bgcolor="#CCFFCC" | Won<ref>{{cite web|title=StukTV wint VEED Award: 'Hago winnaar European Excellence Award door ludieke Koningsdagactie'|url=https://cleantotaal.nl/nieuws/hago-winnaar-european-excellence-award/|accessdate=23 January 2019}}</ref>
|}


⚫
==References==
In September 2017, RUMAG received heavy criticism after they designed and sold a Tshirt with the word 'STERF' (which means 'DIE' in dutch) on it.<ref>{{Cite web|url=https://www.powned.tv/artikel/rumag-ontwerpt-shirt-met-sterf-moralisten-woe|title=PowNed {{!}} Rumag ontwerpt shirt met 'STERF', moralisten woest|last=PowNed|website=PowNed|language=nl-NL|access-date=2017-12-07}}</ref> In October 2017, Tim Degenaars left the company and sold his stake in the company to focus on other ventures.
⚫
{{Reflist|2}}


== Popularity ==
== External links==
*{{commons category-inline}}
RUMAG is has a large social media fanbase in the Netherlands. According to Dutch marketing research company Marketingfacts.nl, RUMAG is listed as the most powerful brand on Instagram in The Netherlands, as published in their Instagram Brand Monitor index.<ref>{{Cite news|url=https://www.marketingfacts.nl/berichten/instagram-brand-monitor-de-populairste-merken-in-nederland|title=Instagram Brand Monitor: de populairste merken in Nederland|last=Hemert|first=Jolante van|date=2015-07-10|work=Marketingfacts|access-date=2017-12-07}}</ref><ref>{{Cite web|url=https://www.parool.nl/kunst-en-media/rumag-bereikt-met-ongecompliceerde-slogans-bijna-een-miljoen-fans~a4155796/|title=Rumag bereikt met ongecompliceerde slogans bijna een miljoen fans - Kunst & Media - PAROOL|website=Het Parool|language=nl-NL|access-date=2017-12-07}}</ref><ref>{{Cite web|url=http://www.rtllatenight.nl/item/4674/d_t_is_de_reden_dat_rumag._succesvol_is|title=Dít is de reden dat RUMAG. succesvol is - RTL Late Night|website=www.rtllatenight.nl|access-date=2017-12-07}}</ref>


{{italic title}}
== External links ==
* [http://www.rumag.nl Website Rumag]

⚫
==References==
⚫
{{Reflist|2}}


[[Category:2014 establishments in the Netherlands]]
[[Category:2014 establishments in the Netherlands]]
[[Category:Dutch magazines]]
[[Category:Dutch-language magazines]]
[[Category:Dutch-language magazines]]
[[Category:Fashion magazines]]
[[Category:Fashion magazines]]
[[Category:Independent magazines]]
[[Category:Independent magazines]]
[[Category:Magazines established in 2014]]
[[Category:Magazines established in 2014]]
[[Category:Magazines published in Amsterdam]]

Latest revision as of 14:54, 29 May 2024

RUMAG
Company typePrivate
IndustryMedia, Fashion, Entertainment
Founded2014
FounderThijs van der Heide
Headquarters
Amsterdam
,
The Netherlands
Area served
The Netherlands
Key people
Thijs van der Heide, Danny Membre, Rene Watzema
Number of employees
25
Websitewww.rumag.nl

RUMAG (which is short for Rude Magazine) was a Dutch media company and apparel brand based in Amsterdam, The Netherlands.[1]

History

[edit]

The company was founded in October 2014 by Thijs van der Heide and started out as a blog but later their posts were substituted with quotes and also shared on Facebook.[2][3] The name Rude Magazine was shortened RUMAG and under this name Van der Heide started producing quotes and slogans that are humorous, sexually tinted, and rude.[4] Most of these quotes are not originally produced by RUMAG but taken from various social media outlets or other sources. The RUMAG CEO does not deny this and stated in a televised debate that this practice does not infringe copyright law and that it is a grey zone for the law.[5]

In October 2015, Former nightclub owner Danny Membre and his partner sold their nightclub after which Membre joined RUMAG as a partner and becoming part-owner of the company.[6][7]

In June 2016, RUMAG became a publisher with the VICE Digital Network and launched their own media platform.[8][9] In December 2016, Dutch vlogger and comedian Nienke Plas joined the company.[10][11][12]

Awards

[edit]
Year Price Category Result
2017 Best Social Awards Best Entertainment Page Won[13]
2018 European Excellence Awards Best European Viral Communications Campaign Won[14]

References

[edit]
  1. ^ "Rumag los mijn klacht op via Klachtenkompas.nl". Klachtenkompas.nl.
  2. ^ "RUMAG.ZEGT.WAT.JE.DENKT". Kenneth Smit (in Dutch). Retrieved 2017-12-07.
  3. ^ "Dít is de reden dat RUMAG. succesvol is - RTL Late Night". www.rtllatenight.nl. Retrieved 2017-12-07.
  4. ^ LINDA. "25 x briljante en herkenbare quotes van Rumag". LINDA. (in Dutch). Retrieved 2017-12-07.
  5. ^ "Het Denk Groter Debat met RUMAG". Fontys.nl. 2020-03-30.
  6. ^ "Cookies". www.dehuisaanhuis.nl (in Dutch). Retrieved 2017-12-10.
  7. ^ "LC.nl". www.lc.nl (in Dutch). Retrieved 2017-12-10.
  8. ^ Heerhugowaardsdagblad.nl. "Rumag in Heerhugowaard - Heerhugowaardsdagblad.nl".
  9. ^ "Dansen met RUMAG. bij jou op school". Scholieren.com.
  10. ^ "RUMAG-vlogger Nienke Plas: 'Ik probeer niet om vloggers op de hak te nemen'" (in Dutch). 2017-03-19. Retrieved 2017-12-07.
  11. ^ "Nienke Plas neemt alles en iedereen op de hak in grappige video's". FunX.nl (in Dutch). Retrieved 2017-12-07.
  12. ^ "In Gesprek Met: Nienke Plas - VondelCS Amsterdam". VondelCS (in Dutch). 2017-04-20. Retrieved 2017-12-07.
  13. ^ "De uitslagen! Alle winnaars van De Beste Social Awards 2017 op een rij". Retrieved 23 January 2019.
  14. ^ "StukTV wint VEED Award: 'Hago winnaar European Excellence Award door ludieke Koningsdagactie'". Retrieved 23 January 2019.
[edit]
  • Media related to RUMAG at Wikimedia Commons

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