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{{Use dmy dates|date=October 2021}}
{{Short description|Swiss confectionery manufacturer}}
{{Distinguish|Lindt & Sprüngli}}
{{Distinguish|Lindt & Sprüngli}}
{{Infobox company
[[File:Confiserie Sprüngli sign (cropped).jpg|thumb|]]
⚫
| name = Confiserie Sprüngli
⚫
[[File:Confiserie Sprüngli Bahnhofstrasse.jpg|thumb|The Sprüngli shop and café on [[Bahnhofstrasse]]-[[Paradeplatz]].]]
| logo = Sprungli_Logo.png
⚫
[[File:Sprüngli.JPG|thumb|Shop.]]
| logo_size =
⚫
[[File:Luxemburgerli zurich Sprungli.JPG|thumb|Luxemburgerli.]]
| type = [[Aktiengesellschaft]]
| foundation = {{start date and age|1836|p=yes}}
| founder = [[David Sprüngli]]
| location_city = Bahnhofstrasse 21, 8001, [[Zürich]]
| location_country = Switzerland
| locations = 35 (2023)
| area_served = Worldwide
| key_people = Milan Prenosil <small>([[Executive Chairman]])</small><br />Tomas Prenosil <small>([[CEO]])</small>
| industry = [[Confectionery]] production
| products = Sugar confectionery
| services =
| market cap =
| revenue =
| operating_income =
| net_income = CHF 100 million+ (2023)
| assets =
| equity =
| owner =
| num_employees = 1,000+ (2023)
| parent =
| divisions =
| subsid =
| homepage = {{URL|spruengli.ch}}
| footnotes =
| intl =
}}
[[File:David sprungli portrait.jpg|thumb|Portrait of the founder, [[David Sprüngli]]]]
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[[File:Confiserie Sprüngli Bahnhofstrasse.jpg|thumb|The Sprüngli shop and café on [[Bahnhofstrasse]]-[[Paradeplatz]]]]
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[[File:Sprüngli.JPG|thumb|Sprüngli storefront, early 2000s]]
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[[File:Luxemburgerli zurich Sprungli.JPG|thumb|The famous macarons called "Luxemburgerli"]]
The '''Confiserie Sprüngli''' ({{IPAc-en|s|p|uː|n|g|l|ə|ə}}{{Respell|sprong-lee}}; [[English language|English]]: '''Sprüngli Confectionery''') is a Swiss luxury [[confectionery]] manufacturer and retailer headquartered in [[Zürich|Zürich, Switzerland]]. Founded in 1836 by [[David Sprüngli]], it has been an independent company from [[Lindt|Lindt & Sprüngli]] since 1892.<ref>{{Cite web |title=Sprüngli {{!}} Schweizer Markenlandschaft |url=https://www.markenlandschaft.ch/markenlexikon/spr%C3%BCngli#:~:text=1892:%20Die%20Confiserie%20Spr%C3%BCngli%20und,Spr%C3%BCngli%20bleibt%20ein%20handwerkliches%20Familienunternehmen. |access-date=2023-05-11 |website=www.markenlandschaft.ch}}</ref> Today the company is best known for their ''Luxembourgerli'' a form of [[Macaron|Macarons]]. Sprüngli currently operates 35 retail and café locations across [[Switzerland]], [[Germany]], [[Austria]] and the [[United Arab Emirates]].<ref>{{Cite web |title=Standorte |url=https://www.spruengli.ch/de/standorte.html |access-date=2023-05-11 |website=www.spruengli.ch}}</ref>


⚫
== History ==
The '''Confiserie Sprüngli''' is a Swiss luxury [[confectionery]] manufacturer founded in 1836 and internationally known for its signature [[macaron]]s called "[[Luxemburgerli]]".
The company was founded in 1836<ref>{{cite book|last=Porter|first=Darwin|title=Frommer's Switzerland|year=2010|publisher=[[Frommer's]]|page=120|isbn=9780470645758|url=https://books.google.com/books?id=csEt6xNSro0C&pg=PA120}}</ref> when [[David Sprüngli]] bought the confectioner's shop ''Konditorei Vogel'' in [[Zürich]].<ref>{{Cite web |date=2017-06-29 |title=LUXEMBURGERLI: Confiserie Sprüngli mit Ostschweizer Premiere |url=https://www.tagblatt.ch/ostschweiz/stgallen-gossau-rorschach/luxemburgerli-confiserie-spruengli-mit-ostschweizer-premiere-ld.376745 |access-date=2024-02-14 |website=St. Galler Tagblatt |language=de}}</ref> Together with his son Rudolf Sprüngli he started producing chocolates, as ''David Sprüngli & Fils'' (engl. ''David Sprüngli & Son''), in 1845 and opened the well-known shop on [[Paradeplatz]] on the [[Bahnhofstrasse]] in 1859.<ref>{{Cite web |last=Leybold-Johnson |first=Isobel |date=2011-04-23 |title=Süssigkeiten vom Paradeplatz in sechster Generation |url=https://www.swissinfo.ch/ger/society/suessigkeiten-vom-paradeplatz-in-sechster-generation/30028090 |access-date=2024-02-14 |website=SWI swissinfo.ch |language=de-CH}}</ref> The so-called "refreshment room" in the new Confiserie was particularly successful. Those who were part of high society in Zurich met there in the afternoon for coffee and cake.<ref>{{Cite web |date=2013-10-23 |title=Wirtschaft - Confiseriepatron Richard Sprüngli ist tot |url=https://www.srf.ch/news/wirtschaft/wirtschaft-confiseriepatron-richard-spruengli-ist-tot |access-date=2024-02-14 |website=Schweizer Radio und Fernsehen (SRF) |language=de}}</ref> In 1892, the chocolate-producing branch of the business split off from the confectionery and now operates independently as [[Lindt & Sprüngli]].<ref name="History of Spruengli">{{cite web|title=History of Spruengli|url=http://www.spruengli.ch/unternehmen/spruengli-history.php|accessdate=5 January 2015}}</ref> Owner of the chocolate factory became Johann Rudolf Sprüngli, son of Rudolf Sprüngli. While his brother, David Robert Sprüngli, was allocated the confectioner's.<ref>{{Cite web |last=Weinmann |first=Benjamin |date=2017-05-28 |title=Süsswaren - Schoggi-Riese Lindt greift nach dem Heiligtum von Sprüngli |url=https://www.aargauerzeitung.ch/wirtschaft/schoggi-riese-lindt-greift-nach-dem-heiligtum-von-sprungli-ld.1427359 |access-date=2024-02-14 |website=[[Aargauer Zeitung]] |language=de}}</ref>


⚫
In 1956, Richard Sprüngli took over the confiserie and positioned it as a luxury brand.<ref name="Le Temps 2010">{{cite news |last=Fournier |first=Anne |date=10 August 2010 |title=Sprüngli, six générations au service du luxe |newspaper=[[Le Temps]] |url=http://www.letemps.ch/Page/Uuid/7dc31782-a3f0-11df-a288-853cb2c8f4f8/Spr%C3%BCngli_six_g%C3%A9n%C3%A9rations_au_service_du_luxe |accessdate=10 August 2010}}{{dead link|date=July 2019|bot=InternetArchiveBot|fix-attempted=yes}}</ref> A year later, Sprüngli sold the first ''[[Luxemburgerli]]'', a macaron invented by a Sprüngli confectioner from [[Luxembourg]]. They are now the company's flagship product of which about {{convert|650|kg|lb}} are produced daily.<ref name="History of Luxemburgerli">{{cite web|title=History of Luxemburgerli |url=http://geschichte.spruengli.ch/geschichte-luxemburgerli.php |publisher=Sprüngli |accessdate=10 August 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100610015939/http://geschichte.spruengli.ch/geschichte-luxemburgerli.php |archivedate=10 June 2010 }}</ref> Since 1994, the family-owned company has been led by the brothers Tomas and Milan Prenosil, sixth-generation descendants of Rudolf Sprüngli.<ref name="Le Temps 2010" />
⚫
==History==
The company was founded in 1836<ref>{{cite book|last=Porter|first=Darwin|title=Frommer's Switzerland|year=2010|publisher=[[Frommer's]]|page=120|url=https://books.google.com/books?id=csEt6xNSro0C&pg=PA120}}</ref> when [[Rudolf Sprüngli]] bought a confectioner's shop in [[Zürich]]. He started producing chocolates, as ''David Sprüngli & Fils'', in 1845 and opened the shop on [[Paradeplatz]] in 1859. In 1892, the chocolate-producing branch of the business split off from the confectionery and now operates independently as [[Lindt & Sprüngli]].<ref name="History of Spruengli">{{cite web|title=History of Spruengli|url=http://www.spruengli.ch/unternehmen/spruengli-history.php|accessdate=5 January 2015}}</ref>


In 2020, Sprüngli launched ''Grand Cru Absolu'', a fine chocolate made from 100% cocoa beans and cocoa pulp. In September 2022, Sprüngli introduced vegan pralines in baton form called ''Grand Cru Bâtons''.<ref>{{Cite web |date=2022-08-30 |title=Grand Cru Bâtons – neue vegane Edelschokoladen mit Kakaofruchtsaft von Sprüngli - vegconomist: Das vegane Wirtschaftsmagazin |url=https://vegconomist.de/food-and-beverage/spruengli-schokolade/ |access-date=2024-11-26 |website=vegconomist.de |language=de-DE}}</ref>
⚫
In 1956, Richard Sprüngli took over the confiserie and positioned it as a luxury brand.<ref name="Le Temps 2010" /> A year later, Sprüngli sold the first ''[[Luxemburgerli]]'', a macaron invented by a Sprüngli confectioner from [[Luxembourg]]; they are now the company's flagship product of which about {{convert|650|kg|lb}} are produced daily.<ref name="History of Luxemburgerli">{{cite web|title=History of Luxemburgerli |url=http://geschichte.spruengli.ch/geschichte-luxemburgerli.php |publisher=Sprüngli |accessdate=10 August 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20100610015939/http://geschichte.spruengli.ch/geschichte-luxemburgerli.php |archivedate=June 10, 2010 }}</ref> Since 1994, the family-owned company has been led by the brothers Tomas and Milan Prenosil, sixth-generation descendants of Rudolf Sprüngli.<ref name="Le Temps 2010" />


== Organisation ==
⚫
==Products and facilities==
There have been five changes in ownership of the business since its 1836 founding by David Sprüngli.<ref>{{Cite web |title=History |url=https://www.spruengli.ch/en/about-spruengli/history.html |access-date=2022-10-01 |website=www.spruengli.ch}}</ref> After David Sprüngli, Hermann Sprüngli took over the management of the company in 1924, followed by Richard Sprüngli (1916–2013) in 1956.<ref>{{Cite web |last=Metzler |first=Von Marco |date=2013-10-23 |title=Richard Sprüngli († 97): Der Vater der Luxemburgerli ist tot |url=https://www.blick.ch/wirtschaft/richard-spruengli-97-der-vater-der-luxemburgerli-ist-tot-id2486158.html |access-date=2024-11-26 |website=Blick |language=de-CH}}</ref><ref>{{Cite web |date=2016-03-24 |title=24. März 1916 - Confiseur Richard Sprüngli wird geboren |url=https://www1.wdr.de/stichtag/stichtag-richard-spruengli-geburtstag-100.html |access-date=2024-11-26 |website=www1.wdr.de |language=de}}</ref><ref>{{Cite web |date= |title=Confiseriepatron Richard Sprüngli ist tot - Wirtschaft - News - Schweizer Radio und Fernsehen |url=http://www.srf.ch/news/wirtschaft/confiseriepatron-richard-spruengli-ist-tot |url-status=dead |archive-url=https://web.archive.org/web/20131030041708/http://www.srf.ch/news/wirtschaft/confiseriepatron-richard-spruengli-ist-tot |archive-date=2013-10-30 |access-date=2024-11-26 |website=srf.ch |language=de}}</ref> In 1994, Richard Sprüngli's two nephews took over the operational management of the company.<ref>{{Cite web |last=Weinmann |first=Benjamin |date=2017-05-28 |title=Süsswaren - Schoggi-Riese Lindt greift nach dem Heiligtum von Sprüngli |url=https://www.aargauerzeitung.ch/wirtschaft/schoggi-riese-lindt-greift-nach-dem-heiligtum-von-sprungli-ld.1427359 |access-date=2024-11-26 |website=[[Aargauer Zeitung]] |language=de}}</ref>
* David Sprüngli (1836–1859)
* Rudolf Sprüngli (1859–1892)
* David Robert Sprüngli (1892–1924)
* Hermann Sprüngli (1924–1956)
* Richard Sprüngli (1956–1994)
* Milan and Tomas Přenosil (1994–present), nephews-in-law of Richard Sprüngli
In 2011, Confiserie Sprüngli AG was awarded second place in the SVC Entrepreneurship Prize in the Zurich economic area.<ref>{{Cite web |date= |title=Unternehmerpreis |url=https://www.swiss-venture-club.ch/Web/Unternehmerpreis_id375.aspx |archive-url=https://web.archive.org/web/20110720132537/https://www.swiss-venture-club.ch/Web/Unternehmerpreis_id375.aspx |archive-date=2011-07-20 |access-date=2024-11-26 |website=Swiss Venture Club |language=de}}</ref>


⚫
== Products and facilities ==
⚫
As of 2010, Sprüngli employs some 1,000 staff, has annual sales of more than 100 million [[Swiss franc]]s and a range of 2,000 products, including ice cream and bakery goods.<ref name="Le Temps 2010" /> The company has 19 retail outlets,<ref name="Le Temps 2010">{{cite news|last=Fournier|first=Anne|title=Sprüngli, six générations au service du luxe|url=http://www.letemps.ch/Page/Uuid/7dc31782-a3f0-11df-a288-853cb2c8f4f8/Spr%C3%BCngli_six_g%C3%A9n%C3%A9rations_au_service_du_luxe|accessdate=10 August 2010|newspaper=[[Le Temps]]|date=10 August 2010}}</ref> some of which also include restaurants. The main store is located on [[Bahnhofstrasse]] and [[Paradeplatz]], while smaller outlets are found elsewhere in [[Zürich]], as well as in [[Basel]], [[Bern]], [[Winterthur]] and [[Zug]].<ref>{{cite web |last=Confiserie Sprüngli |title=Verkaufsgeschäfte |url=http://business.spruengli.ch/filialen.php |accessdate=10 August 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20100717172133/http://business.spruengli.ch/filialen.php |archivedate=July 17, 2010 |df= }}</ref> Sprüngli products are also delivered worldwide by air mail and, since 1961, have been produced in [[Dietikon]] near Zürich.<ref name="Le Temps 2010" />


In 1961, the production facility was moved from Paradeplatz to Dietikon due to a lack of space.<ref>{{Cite web |last=Mäder |first=ruedi |date=2011-02-15 |title=Confiserie Sprüngli - Es begann mit drei Kilo Luxemburgerli pro Tag |url=https://www.luzernerzeitung.ch/wirtschaft/es-begann-mit-drei-kilo-luxemburgerli-pro-tag-ld.2046037 |access-date=2024-11-26 |website=Luzerner Zeitung |language=de}}</ref>
⚫
The Sprüngli [[café]] on Paradeplatz is a traditional meeting-place of the elderly ladies of Zürich's upper class. Local folklore has it that young men who attend the café alone may signal their availability to these well-to-do women by turning over their coffee spoons in their cups. But according to the company's director, this is a persistent myth reflecting Zurich's more puritanical past, when the Sprüngli café was one of the few places where upper-class women could talk to strangers without risking their reputation.<ref name="Weltwoche 2006">{{cite news|last=Schütt|first=Julian|title=Sprüngli: Das Kaffeehaus als Lebensschule|url=http://www.weltwoche.ch/ausgaben/2006-48/artikel-2006-48-das-kaffeehaus-als-lebensschule.html|accessdate=10 August 2010|newspaper=[[Die Weltwoche]]|date=29 November 2006}}</ref> In 2017, Sprüngli opened an outlet in the Galeria mall on Al Maryah Island in Abu Dhabi.


⚫
As of 2010, Sprüngli employs some 1,000 staff, has annual sales of more than 100 million [[Swiss franc]]s and a range of 2,000 products, including ice cream and bakery goods.<ref name="Le Temps 2010" /> The company has 29 retail outlets, some of which also include restaurants. The main store is located on [[Bahnhofstrasse]] and [[Paradeplatz]], while smaller outlets are found elsewhere in [[Zürich]], as well as in [[Basel]], [[Bern]], [[Winterthur]] and [[Zug]].<ref>{{cite web |last=Confiserie Sprüngli |title=Verkaufsgeschäfte |url=http://business.spruengli.ch/filialen.php |accessdate=10 August 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100717172133/http://business.spruengli.ch/filialen.php |archivedate=17 July 2010 }}</ref> Sprüngli products are also delivered worldwide by air mail and, since 1961, have been produced in [[Dietikon]] near Zürich.<ref name="Le Temps 2010" /><ref>{{Cite web |last= |first= |date=2011-02-15 |title=Confiserie Sprüngli - Es begann mit drei Kilo Luxemburgerli pro Tag |url=https://www.luzernerzeitung.ch/wirtschaft/es-begann-mit-drei-kilo-luxemburgerli-pro-tag-ld.2046037 |access-date=2024-02-14 |website=[[Luzerner Zeitung]] |language=de}}</ref> In 2017, Sprüngli opened an outlet in the Galleria Mall on Al Maryah Island in Abu Dhabi.<ref>{{Cite web |date=2017-11-08 |title=Swiss Brand Confiserie Sprüngli Boutique & Café Opens At The Galleria On Al Maryah Island - Abu Dhabi Blog |url=https://blog.abudhabicityguide.com/swiss-brand-confiserie-sprungli-boutique-cafe-opens-at-the-galleria-on-al-maryah-island/ |access-date=2022-09-29 |language=en-US}}</ref> There are currently three retail shops in the [[United Arab Emirates|UAE]].
⚫
==References==
{{reflist|2}}


⚫
The Sprüngli [[café]] on Paradeplatz is a traditional meeting-place of the elderly ladies of Zürich's upper class. Local folklore has it that young men who attend the café alone may signal their availability to these well-to-do women by turning over their coffee spoons in their cups. But according to the company's director, this is a persistent myth reflecting Zürich's more puritanical past, when the Sprüngli café was one of the few places where upper-class women could talk to strangers without risking their reputation.<ref name="Weltwoche 2006">{{cite news|last=Schütt|first=Julian|title=Sprüngli: Das Kaffeehaus als Lebensschule|url=http://www.weltwoche.ch/ausgaben/2006-48/artikel-2006-48-das-kaffeehaus-als-lebensschule.html|accessdate=10 August 2010|newspaper=[[Die Weltwoche]]|date=29 November 2006}}</ref>
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==External links==
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{{Commons category|Confiserie Sprüngli}}
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* [http://www.confiseriesprüngli.com Official website]


Since March 2021, Sprüngli has a cooperation with [[Swiss International Air Lines]].<ref>{{Cite web |last=Orban |first=André |date=2021-02-26 |title=SWISS takes off with Confiserie Sprüngli as the supplier of Buy-on-Board |url=https://www.aviation24.be/airlines/lufthansa-group/swiss/swiss-takes-off-with-confiserie-sprungli/ |access-date=2022-09-29 |website=Aviation24.be |language=en-GB}}</ref>

== Branches ==
Confiserie Sprüngli sells its products in 29 branches.<ref>{{Cite web |title=Standorte |url=https://www.spruengli.ch/de/standorte.html |access-date=2024-11-26 |website=www.spruengli.ch}}</ref> As of 2020, 17 of the branches were located within Zurich and its metropolitan area with eight additional stores operating in other major Swiss cities.<ref>{{Cite web |last=Kramer |first=Pirmin |date=2020-01-31 |title=Interview - Confiserie Sprüngli eröffnet ersten Aargauer Laden in Baden – der Chef erklärt die Gründe |url=https://www.badenertagblatt.ch/aargau/baden/confiserie-sprungli-eroffnet-ersten-aargauer-laden-in-baden-der-chef-erklart-die-grunde-ld.1190346 |access-date=2024-11-26 |website=Badener Tagblatt |language=de}}</ref> In 2014, the company also expanded abroad to the [[United Arab Emirates]].<ref>{{Cite web |title=Sprüngli eröffnet Shop in Dubai |url=https://www.handelszeitung.ch/unternehmen/spruengli-eroeffnet-shop-dubai-637109 |access-date=2024-11-26 |website=Handelszeitung |language=de-CH}}</ref> After opening a branch in Lucerne, Sprüngli is now represented in most Swiss cities.<ref>{{Cite web |last=Bischof |first=Robert Knobel und Hugo |date=2022-08-30 |title=Zürcher Confiserie Sprüngli kommt nach Luzern – direkt neben die Konkurrenz |url=https://www.luzernerzeitung.ch/zentralschweiz/stadt-region-luzern/altstadt-luzern-zuercher-confiserie-spruengli-kommt-nach-luzern-direkt-neben-die-konkurrenz-ld.2335465 |access-date=2024-11-26 |website=Luzerner Zeitung |language=de}}</ref> A location was opened at Munich Airport in April 2022 and another at Vienna Airport in December of the same year.<ref>{{Cite web |title=Sprüngli eröffnet ersten Shop in Österreich - Falstaff |url=https://www.falstaff.com/de/news/spruengli-eroeffnet-ersten-shop-in-oesterreich |access-date=2024-11-26 |website=www.falstaff.com |language=de}}</ref>

== See also ==
* [[Swiss chocolate]]

== Further reading ==

* Deborah Cadbury (2010): ''Chocolate Wars. The 150-Year Rivalry Between the World's Greatest Chocolate Makers''. Public Affairs, e-book.

⚫
== References ==
{{Reflist}}

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== External links ==
{{Commons category}}
⚫
* [https://www.spruengli.ch/en/ Official website]


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{{coord|47.36948|8.5392|display=title|source:GoogleMaps_type:landmark_region:CH-ZH}}
{{Authority control}}


{{DEFAULTSORT:Sprungli}}
{{DEFAULTSORT:Sprungli}}
[[Category:1836 establishments in Switzerland]]
[[Category:Privately held companies of Switzerland]]
[[Category:Privately held companies of Switzerland]]
[[Category:Manufacturing companies based in Zürich]]
[[Category:Manufacturing companies based in Zurich]]
[[Category:Culture of Zürich]]
[[Category:Culture of Zurich]]
[[Category:Tourist attractions in Zürich]]
[[Category:Tourist attractions in Zurich]]
[[Category:Swiss chocolate]]
[[Category:Swiss chocolate companies]]
[[Category:Food and drink companies of Switzerland]]
[[Category:Food and drink companies of Switzerland]]
[[Category:Food and drink companies established in 1836]]
[[Category:Swiss companies established in 1836]]
{{portal|Companies
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Latest revision as of 06:45, 11 December 2024

Not to be confused with Lindt & Sprüngli.
Confiserie Sprüngli
Company typeAktiengesellschaft
IndustryConfectionery production
Founded1836 (189 years ago) (1836)
FounderDavid Sprüngli
Headquarters
Bahnhofstrasse 21, 8001, Zürich
,
Switzerland
Number of locations
35 (2023)
Area served
Worldwide
Key people
Milan Prenosil (Executive Chairman)
Tomas Prenosil (CEO)
ProductsSugar confectionery
CHF 100 million+ (2023)
Number of employees
1,000+ (2023)
Websitespruengli.ch
Portrait of the founder, David Sprüngli
The Sprüngli shop and café on Bahnhofstrasse-Paradeplatz
Sprüngli storefront, early 2000s
The famous macarons called "Luxemburgerli"

The Confiserie Sprüngli (/spuːnɡləə/sprong-lee; English: Sprüngli Confectionery) is a Swiss luxury confectionery manufacturer and retailer headquartered in Zürich, Switzerland. Founded in 1836 by David Sprüngli, it has been an independent company from Lindt & Sprüngli since 1892.[1] Today the company is best known for their Luxembourgerli a form of Macarons. Sprüngli currently operates 35 retail and café locations across Switzerland, Germany, Austria and the United Arab Emirates.[2]

History

[edit]

The company was founded in 1836[3] when David Sprüngli bought the confectioner's shop Konditorei Vogel in Zürich.[4] Together with his son Rudolf Sprüngli he started producing chocolates, as David Sprüngli & Fils (engl. David Sprüngli & Son), in 1845 and opened the well-known shop on Paradeplatz on the Bahnhofstrasse in 1859.[5] The so-called "refreshment room" in the new Confiserie was particularly successful. Those who were part of high society in Zurich met there in the afternoon for coffee and cake.[6] In 1892, the chocolate-producing branch of the business split off from the confectionery and now operates independently as Lindt & Sprüngli.[7] Owner of the chocolate factory became Johann Rudolf Sprüngli, son of Rudolf Sprüngli. While his brother, David Robert Sprüngli, was allocated the confectioner's.[8]

In 1956, Richard Sprüngli took over the confiserie and positioned it as a luxury brand.[9] A year later, Sprüngli sold the first Luxemburgerli, a macaron invented by a Sprüngli confectioner from Luxembourg. They are now the company's flagship product of which about 650 kilograms (1,430 lb) are produced daily.[10] Since 1994, the family-owned company has been led by the brothers Tomas and Milan Prenosil, sixth-generation descendants of Rudolf Sprüngli.[9]

In 2020, Sprüngli launched Grand Cru Absolu, a fine chocolate made from 100% cocoa beans and cocoa pulp. In September 2022, Sprüngli introduced vegan pralines in baton form called Grand Cru Bâtons.[11]

Organisation

[edit]

There have been five changes in ownership of the business since its 1836 founding by David Sprüngli.[12] After David Sprüngli, Hermann Sprüngli took over the management of the company in 1924, followed by Richard Sprüngli (1916–2013) in 1956.[13][14][15] In 1994, Richard Sprüngli's two nephews took over the operational management of the company.[16]

  • David Sprüngli (1836–1859)
  • Rudolf Sprüngli (1859–1892)
  • David Robert Sprüngli (1892–1924)
  • Hermann Sprüngli (1924–1956)
  • Richard Sprüngli (1956–1994)
  • Milan and Tomas Přenosil (1994–present), nephews-in-law of Richard Sprüngli

In 2011, Confiserie Sprüngli AG was awarded second place in the SVC Entrepreneurship Prize in the Zurich economic area.[17]

Products and facilities

[edit]

In 1961, the production facility was moved from Paradeplatz to Dietikon due to a lack of space.[18]

As of 2010, Sprüngli employs some 1,000 staff, has annual sales of more than 100 million Swiss francs and a range of 2,000 products, including ice cream and bakery goods.[9] The company has 29 retail outlets, some of which also include restaurants. The main store is located on Bahnhofstrasse and Paradeplatz, while smaller outlets are found elsewhere in Zürich, as well as in Basel, Bern, Winterthur and Zug.[19] Sprüngli products are also delivered worldwide by air mail and, since 1961, have been produced in Dietikon near Zürich.[9][20] In 2017, Sprüngli opened an outlet in the Galleria Mall on Al Maryah Island in Abu Dhabi.[21] There are currently three retail shops in the UAE.

The Sprüngli café on Paradeplatz is a traditional meeting-place of the elderly ladies of Zürich's upper class. Local folklore has it that young men who attend the café alone may signal their availability to these well-to-do women by turning over their coffee spoons in their cups. But according to the company's director, this is a persistent myth reflecting Zürich's more puritanical past, when the Sprüngli café was one of the few places where upper-class women could talk to strangers without risking their reputation.[22]

Since March 2021, Sprüngli has a cooperation with Swiss International Air Lines.[23]

Branches

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Confiserie Sprüngli sells its products in 29 branches.[24] As of 2020, 17 of the branches were located within Zurich and its metropolitan area with eight additional stores operating in other major Swiss cities.[25] In 2014, the company also expanded abroad to the United Arab Emirates.[26] After opening a branch in Lucerne, Sprüngli is now represented in most Swiss cities.[27] A location was opened at Munich Airport in April 2022 and another at Vienna Airport in December of the same year.[28]

See also

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Further reading

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  • Deborah Cadbury (2010): Chocolate Wars. The 150-Year Rivalry Between the World's Greatest Chocolate Makers. Public Affairs, e-book.

References

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  1. ^ "Sprüngli | Schweizer Markenlandschaft". www.markenlandschaft.ch. Retrieved 11 May 2023.
  2. ^ "Standorte". www.spruengli.ch. Retrieved 11 May 2023.
  3. ^ Porter, Darwin (2010). Frommer's Switzerland. Frommer's. p. 120. ISBN 9780470645758.
  4. ^ "LUXEMBURGERLI: Confiserie Sprüngli mit Ostschweizer Premiere". St. Galler Tagblatt (in German). 29 June 2017. Retrieved 14 February 2024.
  5. ^ Leybold-Johnson, Isobel (23 April 2011). "Süssigkeiten vom Paradeplatz in sechster Generation". SWI swissinfo.ch (in Swiss High German). Retrieved 14 February 2024.
  6. ^ "Wirtschaft - Confiseriepatron Richard Sprüngli ist tot". Schweizer Radio und Fernsehen (SRF) (in German). 23 October 2013. Retrieved 14 February 2024.
  7. ^ "History of Spruengli". Retrieved 5 January 2015.
  8. ^ Weinmann, Benjamin (28 May 2017). "Süsswaren - Schoggi-Riese Lindt greift nach dem Heiligtum von Sprüngli". Aargauer Zeitung (in German). Retrieved 14 February 2024.
  9. ^ a b c d Fournier, Anne (10 August 2010). "Sprüngli, six générations au service du luxe". Le Temps. Retrieved 10 August 2010.[permanent dead link‍]
  10. ^ "History of Luxemburgerli". Sprüngli. Archived from the original on 10 June 2010. Retrieved 10 August 2010.
  11. ^ "Grand Cru Bâtons – neue vegane Edelschokoladen mit Kakaofruchtsaft von Sprüngli - vegconomist: Das vegane Wirtschaftsmagazin". vegconomist.de (in German). 30 August 2022. Retrieved 26 November 2024.
  12. ^ "History". www.spruengli.ch. Retrieved 1 October 2022.
  13. ^ Metzler, Von Marco (23 October 2013). "Richard Sprüngli († 97): Der Vater der Luxemburgerli ist tot". Blick (in Swiss High German). Retrieved 26 November 2024.
  14. ^ "24. März 1916 - Confiseur Richard Sprüngli wird geboren". www1.wdr.de (in German). 24 March 2016. Retrieved 26 November 2024.
  15. ^ "Confiseriepatron Richard Sprüngli ist tot - Wirtschaft - News - Schweizer Radio und Fernsehen". srf.ch (in German). Archived from the original on 30 October 2013. Retrieved 26 November 2024.
  16. ^ Weinmann, Benjamin (28 May 2017). "Süsswaren - Schoggi-Riese Lindt greift nach dem Heiligtum von Sprüngli". Aargauer Zeitung (in German). Retrieved 26 November 2024.
  17. ^ "Unternehmerpreis". Swiss Venture Club (in German). Archived from the original on 20 July 2011. Retrieved 26 November 2024.
  18. ^ Mäder, ruedi (15 February 2011). "Confiserie Sprüngli - Es begann mit drei Kilo Luxemburgerli pro Tag". Luzerner Zeitung (in German). Retrieved 26 November 2024.
  19. ^ Confiserie Sprüngli. "Verkaufsgeschäfte". Archived from the original on 17 July 2010. Retrieved 10 August 2010.
  20. ^ "Confiserie Sprüngli - Es begann mit drei Kilo Luxemburgerli pro Tag". Luzerner Zeitung (in German). 15 February 2011. Retrieved 14 February 2024.
  21. ^ "Swiss Brand Confiserie Sprüngli Boutique & Café Opens At The Galleria On Al Maryah Island - Abu Dhabi Blog". 8 November 2017. Retrieved 29 September 2022.
  22. ^ Schütt, Julian (29 November 2006). "Sprüngli: Das Kaffeehaus als Lebensschule". Die Weltwoche. Retrieved 10 August 2010.
  23. ^ Orban, André (26 February 2021). "SWISS takes off with Confiserie Sprüngli as the supplier of Buy-on-Board". Aviation24.be. Retrieved 29 September 2022.
  24. ^ "Standorte". www.spruengli.ch. Retrieved 26 November 2024.
  25. ^ Kramer, Pirmin (31 January 2020). "Interview - Confiserie Sprüngli eröffnet ersten Aargauer Laden in Baden – der Chef erklärt die Gründe". Badener Tagblatt (in German). Retrieved 26 November 2024.
  26. ^ "Sprüngli eröffnet Shop in Dubai". Handelszeitung (in Swiss High German). Retrieved 26 November 2024.
  27. ^ Bischof, Robert Knobel und Hugo (30 August 2022). "Zürcher Confiserie Sprüngli kommt nach Luzern – direkt neben die Konkurrenz". Luzerner Zeitung (in German). Retrieved 26 November 2024.
  28. ^ "Sprüngli eröffnet ersten Shop in Österreich - Falstaff". www.falstaff.com (in German). Retrieved 26 November 2024.
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