Utz Brands: Difference between revisions

Utz Brands, Inc.
Company type	Public
Traded as	NYSE: UTZ
Founded	1921; 103 years ago
Founders	William and Salie Utz
Headquarters	Hanover, Pennsylvania
Key people	Dylan Lissette (chairman); Howard Friedman (CEO)
Products	Snack foods
Revenue	US$1.181 billion (2021)
Operating income	US$2.5 million (2021)
Net income	US$16.2 million (2020)
Total assets	US$10.56 million (2020)
Number of employees	2,000 (2021)
Website	www.utzsnacks.com

Browse history interactively

← Previous edit

Content deleted Content added

VisualWikitext

Inline

Latest revision as of 03:35, 12 December 2024

Utz Brands, Inc. (/ˈʌts/), more commonly known as Utz, is an American snack food company^[7] based in Hanover, Pennsylvania. The company produces a variety of potato chips, pretzels, and other snacks, with most products sold under their family of brands. Utz is also a snack supplier to warehouse clubs and merchandisers.^[8]

History

Early years

Utz Brands began in 1921 as Hanover Home Brand Potato Chips when William and Salie Utz began making potato chips out of their home in Hanover, Pennsylvania^[9] with an initial investment of $300.^[10]^[11] The hand-operated equipment used at the time produced approximately 50 pounds of potato chips per hour. Salie cooked chips and Bill delivered them to local grocery stores and farmers’ markets in the Hanover and Baltimore, Maryland areas.

The couple relocated the company's operations to a concrete building in the family's backyard. In 1938, production was boosted with the purchase of an automatic fryer capable of producing 300 pounds of chips an hour.

Post-war years and expansion

In 1938, Francis Xavier Rice joined the company after marrying Arlene Utz. In 1949, post-war success allowed the company to build a new production facility on 10 acres (40,000 m²) in Hanover. Salie and Bill died in 1965 and 1968, respectively, at which time Rice became president of the company.^[11]

The company purchased two more Hanover-based production facilities during the 1970s. Rice retired in 1978, and his son Michael became company president, while Arlene Utz Rice remained as the company's chairman of the board. Utz's largest production facility and its current administrative headquarters was completed in 1983.^[11]

Modern era

During the late 1980s, sales of Utz pretzels grew by 20 percent annually; by 1991, pretzel sales composed almost 10 percent of total revenue. By the middle of the decade, annual sales of Utz products topped $100 million. At that time, the company had a workforce of one thousand employees.

A 2009 plan to merge Utz with rival Snyder's of Hanover was abandoned after an antitrust inquiry by the U.S. Federal Trade Commission.^[12]

In 2011, Utz Brands acquired Zappe Endeavors and its affiliated entities, which manufacture and market Zapp's, Dirty's, and California Chips brand potato chips.^[7] This acquisition included Zapp's plants in Louisiana, California, and Pennsylvania, thereby making Utz a national snack food manufacturer overnight. Management of Zappe remained in place after the acquisition.

In 2011, Utz acquired the Wachusett Potato Chip Company in Fitchburg, Massachusetts.^[13] In 2012, Utz Brands acquired The Bachman Company^[9] with Utz buying the intellectual property rights, distribution, and Ephrata manufacturing facility; however, the Bachman family continued to use its Reading and Hyde Park facilities under the name Savor Street Foods Inc. to make private label products and other goods for Utz. Utz Brands remained family-operated at that time, with Michael Rice as chairman and his son-in-law Dylan Lissette as chief executive officer.^[9]

In 2016, Utz Brands acquired snack food company Golden Flake.^[14] In December 2017, Utz acquired Phoenix-based Inventure Foods, Inc. which manufactured specialty food brands including Boulder Canyon Foods (founded in Boulder, Colorado in 1994), TGI Fridays, and Vidalia.^[15]^[16]^[17]

In October 2019, Utz acquired rival snack food company Snyder of Berlin in Berlin, Pennsylvania (not to be confused with Snyder's of Hanover) from Pinnacle Foods.^[18] In August 2020, Utz became a publicly traded company after combining with Collier Creek Holdings.^[19]^[20] Utz announced in November 2020 that it would acquire Truco Enterprises for $480 million.^[21]^[22] They announced in January 2021 that they would acquire Vitner's for $25 million.^[23] In May 2021, Utz acquired the supplier Fastida Foods for $41 million.^[24] In December 2021, Utz acquired R.W. Garcia for $56 million.^[25]

In January 2022, Utz acquired the distribution companies Clem Snacks and J&D Snacks.^[26] In February 2022, Utz bought a manufacturing plant from Evans Foods Group for $38.4 million.^[27] In April 2023, Utz Brands announced that the Golden Flakes factory in Birmingham, Alabama will cease operations around July 3, 2023.^[28]

Sponsorship

Until the 2012 season, Utz was a sponsor of the New York Yankees and had been part of the right field of Yankee Stadium for many seasons. The company also sponsored the Philadelphia Phillies.^[29]

Utz currently sponsors the Baltimore Orioles and the Pittsburgh Pirates.^[30] Utz has also sponsored the Philadelphia Eagles for multiple seasons. In addition, Utz became the official vendor of all pre-packaged snacks for the Baltimore Ravens starting in 2014.^[31] Also, Utz sponsors the Connecticut Tigers & Erie SeaWolves, of Minor League Baseball.

In 2018, the company signed a multi-year sponsorship deal with Major League Baseball to become the league's "official salty snack."^[32] The following year, Utz became the presenting sponsor of the 2019 National League Division Series.^[33]

Products

Utz manufactures a wide variety of potato chips and pretzels – 1,000,000 pounds (450,000 kg) of potato chips and 900,000 pounds (410,000 kg) of pretzels every week. Utz also produces cheese curls, sunflower chips, tortilla chips, popcorn, pork rinds, and party mix. Specialty items include chocolate-covered pretzels, seasonal pretzel barrels and sports mixes. Utz also carries dips, salsas, and crackers.

In total, Utz makes 395 different types and flavors of snacks.^[9]

Utz regular potato chips are cooked in cottonseed oil; its Kettle Classic line in peanut oil; and its Grandma Utz varieties in lard. Additionally, Utz produces an organic product line, which includes products certified organic by Quality Assurance International, as well as a "natural" product line that includes, potato chips cooked in sunflower oil. The company incorporates the "Snacking Smart" icon on a number of its products, indicating a healthier snacking choice to the consumer.

Mail order and online store

During the mid-1980s, Utz started a catalog mail order service allowing consumers to order Utz products by phone for home delivery. In 1998, Utz added online ordering at their website utzsnacks.com.

Little Utz Girl mascot and logo

The official mascot of Utz Brands is the Little Utz Girl, or more commonly known as the Utz Girl. She has appeared on Utz snack food packages and/or in the company logo since the 1920s. During the early years, she was drawn from a realistic perspective as a young, dark-haired girl with a bow, bob hairstyle, and blushing cheeks, and shown reaching into a bag of potato chips.

In 1961, the Little Utz Girl was redesigned by the Baltimore advertising agency Torrieri-Myers Advertising. At that time the icon's head became a circle and was inspired by the National Bohemian Beer logo that today is known as "The Natty Bo Guy."^[34] Later iterations of the Utz logo portrayed the "U" in the Utz wordmark doubling as the potato chip bag she reached into. Designers also altered the color of the logo to match the flavor of potato chips or variety of snacks it represented, with the Utz Girl's hair being one color and her bow, blush, and shirt being another color.

In popular culture

Utz potato chips were featured in season two of Mad Men when the character, comedian Jimmy Barrett, was hired as a spokesperson for a fictional marketing campaign.

Utz products, especially potato chips, were featured in the background scenery of many episodes of the American TV show The Office, set in the US city of Scranton, Pennsylvania.

Utz products are seen in the background of a local interview at the beginning of the 1999 film The Blair Witch Project.

References

^ "Utz Board of Directors". UTZ. Archived from the original on May 24, 2022. Retrieved February 8, 2023.
^ "Utz Executive Management". UTZ. Archived from the original on May 24, 2022. Retrieved February 8, 2023.
^ "Utz Brands Inc. 2021". NYSE. Archived from the original on July 15, 2023. Retrieved October 1, 2022.
^ "Utz Brands Inc. 2021". NYSE. Archived from the original on July 15, 2023. Retrieved October 1, 2022.
^ "Utz Brands Inc. 2021". NYSE. Archived from the original on July 15, 2023. Retrieved October 1, 2022.
^ "Utz Brands Inc. 2021". NYSE. Archived from the original on July 15, 2023. Retrieved October 1, 2022.
^ ^a ^b DiStefano, Joseph N. (7 January 2011). "Two potato: Chip king Utz buys Dirty and Zapp's". philly.com. The Philadelphia Inquirer. Archived from the original on 30 January 2016. Retrieved 23 January 2016.
^ Dan Malovany (October 25, 2021). "Utz transforms itself into a national snack powerhouse". www.bakingbusiness.com. Archived from the original on 2022-08-12. Retrieved 2022-07-11.
^ ^a ^b ^c ^d Sellers, Patricia (4 March 2015). "The secretive snack company that Warren Buffett loves". Fortune Magazine. Archived from the original on 5 February 2016. Retrieved 23 January 2016.
^ "About". Utz Quality Foods. Archived from the original on June 20, 2019. Retrieved Jun 12, 2019.
^ ^a ^b ^c "Our Timeline | Utz Quality Foods - History of Utz Brand, Est. 1921". Utz Quality Foods. Archived from the original on June 20, 2019. Retrieved Jun 12, 2019.
^ Corkery, Michael (4 November 2009). "Protecting the Public from a Pretzel Monopoly". The Wall Street Journal. Retrieved 3 September 2024.
^ Schroeder, Eric (October 24, 2011). "Utz acquires Massachusetts potato chip company". Baking Business. Archived from the original on 2022-05-22. Retrieved 2022-05-22.
^ "Utz to Acquire Golden Flake". Cspdailynews.com. July 19, 2016. Archived from the original on 2022-05-23. Retrieved 2022-05-23.
^ Wiles, Russ (October 27, 2017). "Inventure Foods, Phoenix snack-foods maker, agrees to be acquired by Pennsylvania company for $165 million". Azcentral.com. Archived from the original on 2022-05-22. Retrieved 2022-05-22.
^ Inc, Inventure Foods (2017-10-26). "Inventure Foods, Inc. to be Acquired by Utz Quality Foods, LLC". Globe Newswire. Archived from the original on 2022-05-22. Retrieved 2022-05-22. {{cite news}}: |last= has generic name (help)
^ "Utz Quality Foods, LLC Successfully Completes Cash Tender Offer for Shares of Inventure Foods, Inc". Berkshire Hathaway. Business Wire. 14 December 2017. Retrieved 29 August 2023.
^ Napsha, Joe (25 October 2019). "Utz buys rival Snyder of Berlin". Archived from the original on 2 January 2020. Retrieved 1 January 2020.
^ "Utz Quality Foods and Collier Creek Holdings Complete Business Combination to Form Utz Brands, Inc". Business Wire. August 28, 2020. Archived from the original on June 12, 2021. Retrieved March 19, 2021.
^ "After August 2020 SPAC Merger, January 2021 TL Refinancing, Utz's Debt Documents Provide Significant Capacity for Additional Investments, Secured Debt". Reorg. March 4, 2021. Archived from the original on April 8, 2021. Retrieved April 1, 2021.
^ Wood, Sam (November 13, 2020). "Utz, the Pa.-based snack company, will pay a half-billion for tortilla chip producer of On the Border brands". Philadelphia Inquirer. Archived from the original on 2022-05-23. Retrieved 2022-05-23.
^ "Utz Brands to acquire Truco Enterprises". Food Business News. November 12, 2020. Archived from the original on 2022-05-23. Retrieved 2022-05-23.
^ "Utz Brands to acquire Vitner's snack brand". Food Business News. January 11, 2021. Archived from the original on January 12, 2021. Retrieved January 12, 2021.
^ "Utz to buy chip supplier for $41M in move to cut costs and grow its brands". Food Dive. May 11, 2021. Archived from the original on 2022-05-24. Retrieved 2022-05-24.
^ "Utz acquires snack manufacturer for $56M". The Patriot-News. 2021-12-27. Archived from the original on 2022-05-24. Retrieved 2022-05-24.
^ "Utz Brands to Acquire Clem Snacks and J&D Snacks". Business Wire. 2022-01-24. Archived from the original on 2022-05-24. Retrieved 2022-05-24.
^ "Utz Brands acquires North Carolina manufacturing plant". Baking Business. February 5, 2022. Archived from the original on 2022-05-24. Retrieved 2022-05-24.
^ WBRC Staff; Blake, Lynden (2023-04-26). "Utz Brands closing Golden Flake Factory in Birmingham". April 26, 2023. Retrieved 2023-10-01.
^ "How old are these 20 iconic snack food companies?". Yardbarker. 2023-08-19. Retrieved 2023-08-21.
^ "Utz partners with MLB in its first major sports league sponsorship". MLB.com. Archived from the original on 2021-04-16. Retrieved 2021-03-31.
^ "news Utz takes over as salty snacks partner of the Baltimore Ravens". The Business Journals. April 28, 2014. Archived from the original on 2022-05-23. Retrieved 2022-05-23.
^ Brown, Maury. "With Multi-Year Deal, UTZ Becomes 'Official Salty Snack of Major League Baseball'". Forbes. Archived from the original on 5 August 2019. Retrieved 5 October 2019.
^ Brick, Kevin. "Utz® To Be Presenting Sponsor of The National League Division Series" (PDF). Archived (PDF) from the original on 15 July 2023. Retrieved 5 October 2019.
^ Howard E. Cohen, b.1935

External links

Official website
Business data for Utz Quality Foods:

[1] "Utz Board of Directors". UTZ. Archived from the original on May 24, 2022. Retrieved February 8, 2023.

[2] "Utz Executive Management". UTZ. Archived from the original on May 24, 2022. Retrieved February 8, 2023.

[3] "Utz Brands Inc. 2021". NYSE. Archived from the original on July 15, 2023. Retrieved October 1, 2022.

[4] "Utz Brands Inc. 2021". NYSE. Archived from the original on July 15, 2023. Retrieved October 1, 2022.

[5] "Utz Brands Inc. 2021". NYSE. Archived from the original on July 15, 2023. Retrieved October 1, 2022.

[6] "Utz Brands Inc. 2021". NYSE. Archived from the original on July 15, 2023. Retrieved October 1, 2022.

[Inqy-7] DiStefano, Joseph N. (7 January 2011). "Two potato: Chip king Utz buys Dirty and Zapp's". philly.com. The Philadelphia Inquirer. Archived from the original on 30 January 2016. Retrieved 23 January 2016.

[8] Dan Malovany (October 25, 2021). "Utz transforms itself into a national snack powerhouse". www.bakingbusiness.com. Archived from the original on 2022-08-12. Retrieved 2022-07-11.

[Buffet-9] Sellers, Patricia (4 March 2015). "The secretive snack company that Warren Buffett loves". Fortune Magazine. Archived from the original on 5 February 2016. Retrieved 23 January 2016.

[10] "About". Utz Quality Foods. Archived from the original on June 20, 2019. Retrieved Jun 12, 2019.

[:0-11] "Our Timeline | Utz Quality Foods - History of Utz Brand, Est. 1921". Utz Quality Foods. Archived from the original on June 20, 2019. Retrieved Jun 12, 2019.

[12] Corkery, Michael (4 November 2009). "Protecting the Public from a Pretzel Monopoly". The Wall Street Journal. Retrieved 3 September 2024.

[13] Schroeder, Eric (October 24, 2011). "Utz acquires Massachusetts potato chip company". Baking Business. Archived from the original on 2022-05-22. Retrieved 2022-05-22.

[14] "Utz to Acquire Golden Flake". Cspdailynews.com. July 19, 2016. Archived from the original on 2022-05-23. Retrieved 2022-05-23.

[15] Wiles, Russ (October 27, 2017). "Inventure Foods, Phoenix snack-foods maker, agrees to be acquired by Pennsylvania company for $165 million". Azcentral.com. Archived from the original on 2022-05-22. Retrieved 2022-05-22.

[16] Inc, Inventure Foods (2017-10-26). "Inventure Foods, Inc. to be Acquired by Utz Quality Foods, LLC". Globe Newswire. Archived from the original on 2022-05-22. Retrieved 2022-05-22. {{cite news}}: |last= has generic name (help)

[17] "Utz Quality Foods, LLC Successfully Completes Cash Tender Offer for Shares of Inventure Foods, Inc". Berkshire Hathaway. Business Wire. 14 December 2017. Retrieved 29 August 2023.

[18] Napsha, Joe (25 October 2019). "Utz buys rival Snyder of Berlin". Archived from the original on 2 January 2020. Retrieved 1 January 2020.

[19] "Utz Quality Foods and Collier Creek Holdings Complete Business Combination to Form Utz Brands, Inc". Business Wire. August 28, 2020. Archived from the original on June 12, 2021. Retrieved March 19, 2021.

[20] "After August 2020 SPAC Merger, January 2021 TL Refinancing, Utz's Debt Documents Provide Significant Capacity for Additional Investments, Secured Debt". Reorg. March 4, 2021. Archived from the original on April 8, 2021. Retrieved April 1, 2021.

[21] Wood, Sam (November 13, 2020). "Utz, the Pa.-based snack company, will pay a half-billion for tortilla chip producer of On the Border brands". Philadelphia Inquirer. Archived from the original on 2022-05-23. Retrieved 2022-05-23.

[22] "Utz Brands to acquire Truco Enterprises". Food Business News. November 12, 2020. Archived from the original on 2022-05-23. Retrieved 2022-05-23.

[23] "Utz Brands to acquire Vitner's snack brand". Food Business News. January 11, 2021. Archived from the original on January 12, 2021. Retrieved January 12, 2021.

[24] "Utz to buy chip supplier for $41M in move to cut costs and grow its brands". Food Dive. May 11, 2021. Archived from the original on 2022-05-24. Retrieved 2022-05-24.

[25] "Utz acquires snack manufacturer for $56M". The Patriot-News. 2021-12-27. Archived from the original on 2022-05-24. Retrieved 2022-05-24.

[26] "Utz Brands to Acquire Clem Snacks and J&D Snacks". Business Wire. 2022-01-24. Archived from the original on 2022-05-24. Retrieved 2022-05-24.

[27] "Utz Brands acquires North Carolina manufacturing plant". Baking Business. February 5, 2022. Archived from the original on 2022-05-24. Retrieved 2022-05-24.

[28] WBRC Staff; Blake, Lynden (2023-04-26). "Utz Brands closing Golden Flake Factory in Birmingham". April 26, 2023. Retrieved 2023-10-01.

[29] "How old are these 20 iconic snack food companies?". Yardbarker. 2023-08-19. Retrieved 2023-08-21.

[30] "Utz partners with MLB in its first major sports league sponsorship". MLB.com. Archived from the original on 2021-04-16. Retrieved 2021-03-31.

[31] "news Utz takes over as salty snacks partner of the Baltimore Ravens". The Business Journals. April 28, 2014. Archived from the original on 2022-05-23. Retrieved 2022-05-23.

[32] Brown, Maury. "With Multi-Year Deal, UTZ Becomes 'Official Salty Snack of Major League Baseball'". Forbes. Archived from the original on 5 August 2019. Retrieved 5 October 2019.

[33] Brick, Kevin. "Utz® To Be Presenting Sponsor of The National League Division Series" (PDF). Archived (PDF) from the original on 15 July 2023. Retrieved 5 October 2019.

[34] Howard E. Cohen, b.1935

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

[12]

[13]

[14]

[15]

[16]

[17]

[18]

[19]

[20]

[21]

[22]

[23]

[24]

[25]

[26]

[27]

[28]

[29]

[30]

[31]

[32]

[33]

[34]

@@ Line 1: / Line 1: @@
+{{short description|U.S. food company}}
-{{Other uses|Utz (disambiguation)}}
+{{Other uses|Utz (disambiguation){{!}}Utz}}
-{{refimprove|date=August 2012}}
+{{Infobox company
+| name = Utz Brands, Inc.
-{{Infobox Brand
+| image = Utz_Brands_logo.png
-|name = Utz Quality Foods, Inc.
+| caption =
-|image = [[Image:Utz Quality Foods (logo).jpg|120px]]
-|type = [[Snack food]]s
+| type = [[Public company|Public]]
+| traded_as = {{NYSE|UTZ}}
-|currentowner=[[Michael W. Rice]]
-|origin = US
+| ISIN =
+| founders = William and Salie Utz
-|introduced = 1921
+| products = [[Snack food]]s
-|previousowners=William and Salie Utz (1921)<br>Francis X. Rice (1968)
+| location = [[Hanover, Pennsylvania]]
-|website=http://www.utzsnacks.com/
+| foundation = {{Start date and age|1921}}
+| revenue = {{increase}} [[United States Dollar|US$]]1.181 billion <small>(2021)</small><ref>{{cite web|title=Utz Brands Inc. 2021|url=https://www.nyse.com/quote/XNYS:UTZ|publisher=NYSE|access-date=October 1, 2022|archive-date=July 15, 2023|archive-url=https://web.archive.org/web/20230715062805/https://www.nyse.com/quote/XNYS:UTZ|url-status=live}}</ref>
+| operating_income = {{increase}} US$2.5 million <small>(2021)</small><ref>{{cite web|title=Utz Brands Inc. 2021|url=https://www.nyse.com/quote/XNYS:UTZ|publisher=NYSE|access-date=October 1, 2022|archive-date=July 15, 2023|archive-url=https://web.archive.org/web/20230715062805/https://www.nyse.com/quote/XNYS:UTZ|url-status=live}}</ref>
+| net_income = {{increase}} US$16.2 million <small>(2020)</small><ref>{{cite web|title=Utz Brands Inc. 2021|url=https://www.nyse.com/quote/XNYS:UTZ|publisher=NYSE|access-date=October 1, 2022|archive-date=July 15, 2023|archive-url=https://web.archive.org/web/20230715062805/https://www.nyse.com/quote/XNYS:UTZ|url-status=live}}</ref>
+| assets = {{increase}} US$10.56 million <small>(2020)</small><ref>{{cite web|title=Utz Brands Inc. 2021|url=https://www.nyse.com/quote/XNYS:UTZ|publisher=NYSE|access-date=October 1, 2022|archive-date=July 15, 2023|archive-url=https://web.archive.org/web/20230715062805/https://www.nyse.com/quote/XNYS:UTZ|url-status=live}}</ref>
+| num_employees = 2,000 (2021)
+| key_people = Dylan Lissette ([[chairman]])<ref>{{cite web|title=Utz Board of Directors|url=https://investors.utzsnacks.com/governance/board-of-directors/.|publisher=UTZ|access-date=February 8, 2023|archive-date=May 24, 2022|archive-url=https://web.archive.org/web/20220524021134/https://investors.utzsnacks.com/governance/board-of-directors/|url-status=live}}</ref><br/>Howard Friedman ([[Chief executive officer|CEO]])<ref>{{cite web|title=Utz Executive Management|url=https://investors.utzsnacks.com/governance/executive-management/.|publisher=UTZ|access-date=February 8, 2023|archive-date=May 24, 2022|archive-url=https://web.archive.org/web/20220524021134/https://investors.utzsnacks.com/governance/executive-management/|url-status=live}}</ref>
+| website = {{URL|www.utzsnacks.com}}
 }}
+'''Utz Brands, Inc.''' ({{IPAc-en|ˈ|ʌ|t|s}}), more commonly known as '''Utz''', is an American snack food company<ref name=Inqy/> based in [[Hanover, Pennsylvania]]. The company produces a variety of [[potato chips]], [[pretzels]], and other snacks, with most products sold under their family of brands. Utz is also a snack supplier to warehouse clubs and merchandisers.<ref>{{Cite web |date=October 25, 2021 |title=Utz transforms itself into a national snack powerhouse |author=Dan Malovany |url=https://www.bakingbusiness.com/articles/54984-utz-transforms-itself-into-a-national-snack-powerhouse |access-date=2022-07-11 |website=www.bakingbusiness.com |language=en |archive-date=2022-08-12 |archive-url=https://web.archive.org/web/20220812185758/https://www.bakingbusiness.com/articles/54984-utz-transforms-itself-into-a-national-snack-powerhouse |url-status=live }}</ref>
-'''Utz Quality Foods, Inc.''' {{IPAc-en|ˈ|ʌ|t|s}}<ref>[http://www.utzsnacks.com/about.html Utz - About Us]</ref> is based in [[Hanover, Pennsylvania]] and is the largest independent, privately held snack brand in the [[United States]].<ref name=Inqy/> The company was founded in 1921 and distributes a variety of [[potato chips]] and other snack foods throughout the United States.
 ==History==
 ===Early years===
-Utz Quality Foods began in 1921 as "Hanover Home Brand Potato Chips" when William and Salie Utz began making potato chips out of their home in Hanover, Pennsylvania<ref name=Buffet/> with an initial investment of $300. The hand-operated equipment used at the time produced approximately 50 pounds of potato chips per hour. Salie cooked the chips and Bill delivered them to local grocery stores and farmers’ markets in the Hanover and [[Baltimore, Maryland]] areas.
+Utz Brands began in 1921 as Hanover Home Brand Potato Chips when William and Salie Utz began making potato chips out of their home in [[Hanover, Pennsylvania]]<ref name=Buffet/> with an initial investment of $300.<ref>{{Cite web|url=https://www.utzsnacks.com/pages/about|title=About|website=Utz Quality Foods|access-date=Jun 12, 2019|archive-date=June 20, 2019|archive-url=https://web.archive.org/web/20190620164714/https://www.utzsnacks.com/pages/about|url-status=live}}</ref><ref name=":0">{{Cite web|url=https://www.utzsnacks.com/pages/timeline|title=Our Timeline &#124; Utz Quality Foods - History of Utz Brand, Est. 1921|website=Utz Quality Foods|access-date=Jun 12, 2019|archive-date=June 20, 2019|archive-url=https://web.archive.org/web/20190620164759/https://www.utzsnacks.com/pages/timeline|url-status=live}}</ref> The hand-operated equipment used at the time produced approximately 50 pounds of potato chips per hour. Salie cooked chips and Bill delivered them to local grocery stores and farmers’ markets in the Hanover and [[Baltimore, Maryland]] areas.
-Success soon allowed the couple to move operations to a small concrete building in the family’s backyard. In 1938, production was boosted with the purchase of an automatic fryer capable of producing 300 pounds of chips per hour.
+The couple relocated the company's operations to a concrete building in the family's backyard. In 1938, production was boosted with the purchase of an automatic fryer capable of producing 300 pounds of chips an hour.
 ===Post-war years and expansion===
+In 1938, Francis Xavier Rice joined the company after marrying Arlene Utz. In 1949, post-war success allowed the company to build a new production facility on {{convert|10|acre|m2}} in Hanover. Salie and Bill died in 1965 and 1968, respectively, at which time Rice became president of the company.<ref name=":0" />
+The company purchased two more Hanover-based production facilities during the 1970s. Rice retired in 1978, and his son [[Michael W. Rice|Michael]] became company president, while Arlene Utz Rice remained as the company's chairman of the board. Utz's largest production facility and its current administrative headquarters was completed in 1983.<ref name=":0" />
-In 1938, Francis Xavier "F.X." Rice joined the Utz Company after marrying William and Salie’s daughter Arlene Utz. In 1949, post-war success allowed the company to build a new production facility on {{convert|10|acre|m2}} in Hanover. Salie Utz died in 1965 and Bill died in 1968, at which time Rice became president of the company.
-The company purchased two more Hanover-based production facilities during the 1970s. Rice retired in 1978, and his son [[Michael W. Rice|Michael]] became company president, while Arlene Utz Rice remained as the company’s chairman of the board. Utz’s largest production facility and home of its current administrative headquarters was completed in 1983.
 ===Modern era===
+During the late 1980s, sales of Utz pretzels grew by 20 percent annually; by 1991, pretzel sales composed almost 10 percent of total revenue. By the middle of the decade, annual sales of Utz products topped $100 million. At that time, the company had a workforce of one thousand employees.
+A 2009 plan to merge Utz with rival [[Snyder's of Hanover]] was abandoned after an antitrust inquiry by the U.S. Federal Trade Commission.<ref>{{cite news |last1=Corkery |first1=Michael |title=Protecting the Public from a Pretzel Monopoly |url=https://www.wsj.com/articles/BL-DLB-16895 |access-date=3 September 2024 |work=The Wall Street Journal |date=4 November 2009}}</ref>
-In the late 1980s, sales of Utz pretzels began growing by 20 percent annually and, by 1991, [[pretzel]] sales comprised almost 10 percent of total revenue. In the summer of 1992, Utz added a third pretzel oven and began baking pretzels around the clock. By the middle of the decade, annual sales of Utz products topped $100 million and its employee base had reached 1,000.
+In 2011, Utz Brands acquired Zappe Endeavors and its affiliated entities, which manufacture and market [[Zapp's]], Dirty's, and California Chips brand potato chips.<ref name=Inqy>{{cite web|last1=DiStefano|first1=Joseph N.|title=Two potato: Chip king Utz buys Dirty and Zapp's|url=http://www.philly.com/philly/blogs/inq-phillydeals/Utz_buys_Zapps_.html|website=philly.com|publisher=The Philadelphia Inquirer|access-date=23 January 2016|date=7 January 2011|archive-date=30 January 2016|archive-url=https://web.archive.org/web/20160130062108/http://www.philly.com/philly/blogs/inq-phillydeals/Utz_buys_Zapps_.html|url-status=live}}</ref> This acquisition included Zapp's plants in [[Louisiana]], [[California]], and Pennsylvania, thereby making Utz a national snack food manufacturer overnight. Management of Zappe remained in place after the acquisition.
-In 1996, the company celebrated its 75th anniversary. By 1999, a new public website also allowed customers to purchase Utz products for at-home delivery. As the 21st century approached, Utz employed 1,300 with annual revenues exceeding $150 million. In 2004, sales reached $235 million annually, spurred in part by market expansion, a targeted advertising campaign in the [[New York City]] metropolitan region and a 2001 [[Consumer Reports]] taste test ranking Utz as the best tasting potato chip in the nation.
+In 2011, Utz acquired the [[Wachusett Potato Chip Company]] in Fitchburg, Massachusetts.<ref>{{Cite news |first1=Eric|last1=Schroeder|date=October 24, 2011 |title=Utz acquires Massachusetts potato chip company |work=Baking Business |url=https://www.bakingbusiness.com/articles/40559-utz-acquires-massachusetts-potato-chip-company#:~:text=HANOVER%252C%2520PA.,in%2520Fitchburg%252C%2520were%2520not%2520disclosed. |access-date=2022-05-22 |archive-date=2022-05-22 |archive-url=https://web.archive.org/web/20220522235654/https://www.bakingbusiness.com/articles/40559-utz-acquires-massachusetts-potato-chip-company#:~:text=HANOVER%252C%2520PA.,in%2520Fitchburg%252C%2520were%2520not%2520disclosed. |url-status=live }}</ref> In 2012, Utz Brands acquired The Bachman Company<ref name=Buffet/> with Utz buying the intellectual property rights, distribution, and Ephrata manufacturing facility; however, the Bachman family continued to use its Reading and Hyde Park facilities under the name Savor Street Foods Inc. to make private label products and other goods for Utz. Utz Brands remained family-operated at that time, with Michael Rice as chairman and his son-in-law Dylan Lissette as chief executive officer.<ref name=Buffet>{{cite web|last1=Sellers|first1=Patricia|title=The secretive snack company that Warren Buffett loves|url=http://fortune.com/2015/03/04/warren-buffett-utz/|publisher=Fortune Magazine|access-date=23 January 2016|date=4 March 2015|archive-date=5 February 2016|archive-url=https://web.archive.org/web/20160205215917/http://fortune.com/2015/03/04/warren-buffett-utz/|url-status=live}}</ref>
-A 2010 plan to merge Utz with rival [[Snyder's of Hanover]] was blocked by the U.S. Federal Trade Commission.<ref name=Buffet/>
+In 2016, Utz Brands acquired snack food company [[Golden Flake]].<ref>{{Cite news |date=July 19, 2016 |title=Utz to Acquire Golden Flake |language=en |work=Cspdailynews.com |url=https://cspdailynews.com/snacks-candy/utz-acquire-golden-flake |access-date=2022-05-23 |archive-date=2022-05-23 |archive-url=https://web.archive.org/web/20220523001646/https://www.cspdailynews.com/snacks-candy/utz-acquire-golden-flake |url-status=live }}</ref> In December 2017, Utz acquired Phoenix-based Inventure Foods, Inc. which manufactured specialty food brands including Boulder Canyon Foods (founded in [[Boulder, Colorado]] in 1994), TGI Fridays, and Vidalia.<ref>{{Cite news |last=Wiles |first=Russ |date=October 27, 2017 |title=Inventure Foods, Phoenix snack-foods maker, agrees to be acquired by Pennsylvania company for $165 million |language=en-US |work=Azcentral.com |url=https://www.azcentral.com/story/money/business/2017/10/27/inventure-foods-phoenix-snack-foods-maker-agrees-acquired-pennsylvania-company-utz-165-million/808411001/ |access-date=2022-05-22 |archive-date=2022-05-22 |archive-url=https://web.archive.org/web/20220522233641/https://www.azcentral.com/story/money/business/2017/10/27/inventure-foods-phoenix-snack-foods-maker-agrees-acquired-pennsylvania-company-utz-165-million/808411001/ |url-status=live }}</ref><ref>{{Cite news |last=Inc |first=Inventure Foods |date=2017-10-26 |title=Inventure Foods, Inc. to be Acquired by Utz Quality Foods, LLC |language=en |work=Globe Newswire |url=https://www.globenewswire.com/news-release/2017/10/26/1154226/30040/en/Inventure-Foods-Inc-to-be-Acquired-by-Utz-Quality-Foods-LLC.html |access-date=2022-05-22 |archive-date=2022-05-22 |archive-url=https://web.archive.org/web/20220522233601/https://www.globenewswire.com/news-release/2017/10/26/1154226/30040/en/Inventure-Foods-Inc-to-be-Acquired-by-Utz-Quality-Foods-LLC.html |url-status=live }}</ref><ref>{{cite news |title=Utz Quality Foods, LLC Successfully Completes Cash Tender Offer for Shares of Inventure Foods, Inc. |url=https://www.businesswire.com/news/home/20171214005961/en/Utz-Quality-Foods-LLC-Successfully-Completes-Cash-Tender-Offer-for-Shares-of-Inventure%C2%A0Foods%C2%A0Inc. |access-date=29 August 2023 |agency=Business Wire |publisher=Berkshire Hathaway |date=14 December 2017}}</ref>
-He can’t deive 55.
+In October 2019, Utz acquired rival snack food company Snyder of Berlin in [[Berlin, Pennsylvania]] (not to be confused with Snyder's of Hanover) from [[Pinnacle Foods]].<ref>{{cite web|last1=Napsha|first1=Joe|title=Utz buys rival Snyder of Berlin|url=https://www.mcall.com/business/mc-biz-snyder-berlin-utz-20191025-wawq76jilre5dlb2ur425mc2gu-story.html|access-date=1 January 2020|date=25 October 2019|archive-date=2 January 2020|archive-url=https://web.archive.org/web/20200102045724/https://www.mcall.com/business/mc-biz-snyder-berlin-utz-20191025-wawq76jilre5dlb2ur425mc2gu-story.html|url-status=live}}</ref> In August 2020, Utz became a publicly traded company after combining with Collier Creek Holdings.<ref>{{cite web|title=Utz Quality Foods and Collier Creek Holdings Complete Business Combination to Form Utz Brands, Inc.|url=https://www.businesswire.com/news/home/20200828005352/en/Utz-Quality-Foods-and-Collier-Creek-Holdings-Complete-Business-Combination-to-Form-Utz-Brands-Inc.|website=Business Wire|date=August 28, 2020|access-date=March 19, 2021|archive-date=June 12, 2021|archive-url=https://web.archive.org/web/20210612005108/https://www.businesswire.com/news/home/20200828005352/en/Utz-Quality-Foods-and-Collier-Creek-Holdings-Complete-Business-Combination-to-Form-Utz-Brands-Inc.|url-status=live}}</ref><ref>{{cite web|title=After August 2020 SPAC Merger, January 2021 TL Refinancing, Utz's Debt Documents Provide Significant Capacity for Additional Investments, Secured Debt|url=https://reorg.com/utz-debt-documents/|website=Reorg|date=March 4, 2021|access-date=April 1, 2021|archive-date=April 8, 2021|archive-url=https://web.archive.org/web/20210408213249/https://reorg.com/utz-debt-documents/|url-status=live}}</ref> Utz announced in November 2020 that it would acquire Truco Enterprises for $480 million.<ref>{{Cite news |last=Wood |first=Sam |date=November 13, 2020 |title=Utz, the Pa.-based snack company, will pay a half-billion for tortilla chip producer of On the Border brands |language=en |work=Philadelphia Inquirer |url=https://www.inquirer.com/business/utz-truco-on-the-border-potato-chips-tortilla-salsa-20201113.html |access-date=2022-05-23 |archive-date=2022-05-23 |archive-url=https://web.archive.org/web/20220523004852/https://www.inquirer.com/business/utz-truco-on-the-border-potato-chips-tortilla-salsa-20201113.html |url-status=live }}</ref><ref>{{Cite news |date=November 12, 2020 |title=Utz Brands to acquire Truco Enterprises |language=en |work=Food Business News |url=https://www.foodbusinessnews.net/articles/17290-utz-brands-to-acquire-truco-enterprises |access-date=2022-05-23 |archive-date=2022-05-23 |archive-url=https://web.archive.org/web/20220523005717/https://www.foodbusinessnews.net/articles/17290-utz-brands-to-acquire-truco-enterprises |url-status=live }}</ref> They announced in January 2021 that they would acquire Vitner's for $25 million.<ref>{{cite web|title=Utz Brands to acquire Vitner's snack brand|url=https://www.foodbusinessnews.net/articles/17655-utz-brands-to-acquire-vitners-snack-brand|website=Food Business News|date=January 11, 2021|access-date=January 12, 2021|archive-date=January 12, 2021|archive-url=https://web.archive.org/web/20210112143007/https://www.foodbusinessnews.net/articles/17655-utz-brands-to-acquire-vitners-snack-brand|url-status=live}}</ref> In May 2021, Utz acquired the supplier Fastida Foods for $41 million.<ref>{{Cite news |date=May 11, 2021 |title=Utz to buy chip supplier for $41M in move to cut costs and grow its brands |language=en-US |work=Food Dive |url=https://www.fooddive.com/news/utz-to-buy-chip-supplier-for-41m-in-move-to-cut-costs-and-grow-its-brands/599958/ |access-date=2022-05-24 |archive-date=2022-05-24 |archive-url=https://web.archive.org/web/20220524021110/https://www.fooddive.com/news/utz-to-buy-chip-supplier-for-41m-in-move-to-cut-costs-and-grow-its-brands/599958/ |url-status=live }}</ref> In December 2021, Utz acquired R.W. Garcia for $56 million.<ref>{{Cite news |date=2021-12-27 |title=Utz acquires snack manufacturer for $56M |language=en |work=The Patriot-News |url=https://www.pennlive.com/news/2021/12/utz-acquires-snack-manufacturer-for-56m.html |access-date=2022-05-24 |archive-date=2022-05-24 |archive-url=https://web.archive.org/web/20220524022120/https://www.pennlive.com/news/2021/12/utz-acquires-snack-manufacturer-for-56m.html |url-status=live }}</ref>
-In 2011 Utz Quality Foods acquired Zappe Endeavors and its affiliated entities which manufacture and market [[Zapp's]], Dirty's and California Chips brand potato chips.<ref name=Inqy>{{cite web|last1=DiStefano|first1=Joseph N.|title=Two potato: Chip king Utz buys Dirty and Zapp's|url=http://www.philly.com/philly/blogs/inq-phillydeals/Utz_buys_Zapps_.html|website=philly.com|publisher=The Philadelphia Inquirer|accessdate=23 January 2016|date=7 January  2011}}</ref>  This acquisition included Zapp's plants in Louisiana, California and Pennsylvania thereby making Utz a national snack food manufacturer overnight.  Management of Zappe remained in place after the acquisition.
+In January 2022, Utz acquired the distribution companies Clem Snacks and J&D Snacks.<ref>{{Cite news |date=2022-01-24 |title=Utz Brands to Acquire Clem Snacks and J&D Snacks |language=en |work=Business Wire |url=https://www.businesswire.com/news/home/20220123005105/en/Utz-Brands-to-Acquire-Clem-Snacks-and-JD-Snacks |access-date=2022-05-24 |archive-date=2022-05-24 |archive-url=https://web.archive.org/web/20220524014413/https://www.businesswire.com/news/home/20220123005105/en/Utz-Brands-to-Acquire-Clem-Snacks-and-JD-Snacks |url-status=live }}</ref> In February 2022, Utz bought a manufacturing plant from Evans Foods Group for $38.4 million.<ref>{{Cite news |date=February 5, 2022 |title=Utz Brands acquires North Carolina manufacturing plant |language=en |work=Baking Business |url=https://www.bakingbusiness.com/articles/56274-utz-brands-acquires-north-carolina-manufacturing-plant |access-date=2022-05-24 |archive-date=2022-05-24 |archive-url=https://web.archive.org/web/20220524025548/https://www.bakingbusiness.com/articles/56274-utz-brands-acquires-north-carolina-manufacturing-plant |url-status=live }}</ref> In April 2023, Utz Brands announced that the Golden Flakes factory in Birmingham, Alabama will cease operations around July 3, 2023.<ref>{{Cite news |author=WBRC Staff |last2=Blake |first2=Lynden |date=2023-04-26 |title=Utz Brands closing Golden Flake Factory in Birmingham |language=en |work=April 26, 2023 |url=https://www.wbrc.com/2023/04/26/utz-brands-closing-golden-flake-factory-birmingham/ |access-date=2023-10-01}}</ref>
-In 2011 Utz Quality Foods acquired the [[Wachusett Potato Chip Company]] in Fitchburg, Massachusetts, enabling the production of the Utz brand in New England.
-In 2012 Utz Quality Foods acquired The Bachman Company<ref name=Buffet/> with Utz buying the intellectual property rights, distribution and Ephrata manufacturing facility. The Bachman family will still use its Reading and Hyde Park Facilities under the name Savor Street Foods Inc. to make private label products and other goods for Utz.
-Utz Quality Foods remains family-owned.  Michael Rice is the chairman, and his son-in-law Dylan Lissette is chief executive officer.  In 2014, the company's 2500 employees made 150 million pounds of snacks in its eleven manufacturing facilities.<ref name=Buffet>{{cite web|last1=Sellers|first1=Patricia|title=The secretive snack company that Warren Buffett loves|url=http://fortune.com/2015/03/04/warren-buffett-utz/|publisher=Fortune Magazine|accessdate=23 January 2016|date=4 March 2015}}</ref>
 ===Sponsorship===
-Until the 2012 season, Utz was a sponsor of the [[New York Yankees]] and had been part of the right field of [[Yankee Stadium]] for many seasons. They were also a sponsor for the [[Philadelphia Phillies]].
+Until the 2012 season, Utz was a sponsor of the [[New York Yankees]] and had been part of the right field of [[Yankee Stadium]] for many seasons. The company also sponsored the [[Philadelphia Phillies]].<ref>{{Cite web |date=2023-08-19 |title=How old are these 20 iconic snack food companies? |url=https://www.yardbarker.com/lifestyle/articles/how_old_are_these_20_iconic_snack_food_companies_081823/s1__23223418 |access-date=2023-08-21 |website=Yardbarker |language=en}}</ref>
+Utz currently sponsors the [[Baltimore Orioles]] and the [[Pittsburgh Pirates]].<ref>{{Cite web|url = https://www.mlb.com/press-release/utz-partners-with-mlb-in-its-first-major-sports-league-sponsorship-274869660|title = Utz partners with MLB in its first major sports league sponsorship|website = [[MLB.com]]|access-date = 2021-03-31|archive-date = 2021-04-16|archive-url = https://web.archive.org/web/20210416211539/https://www.mlb.com/press-release/utz-partners-with-mlb-in-its-first-major-sports-league-sponsorship-274869660|url-status = live}}</ref> Utz has also sponsored the [[Philadelphia Eagles]] for multiple seasons. In addition, Utz became the official vendor of all pre-packaged snacks for the [[Baltimore Ravens]] starting in 2014.<ref>{{Cite news |date=April 28, 2014 |title=news Utz takes over as salty snacks partner of the Baltimore Ravens |work=The Business Journals |url=https://www.bizjournals.com/baltimore/news/2014/04/28/baltimore-ravens-utz-sign-sponsorship-deal.html |access-date=2022-05-23 |archive-date=2022-05-23 |archive-url=https://web.archive.org/web/20220523012212/https://www.bizjournals.com/baltimore/news/2014/04/28/baltimore-ravens-utz-sign-sponsorship-deal.html |url-status=live }}</ref> Also, Utz sponsors the [[Connecticut Tigers]] & [[Erie SeaWolves]], of Minor League Baseball.
-Utz currently sponsors the [[Washington Nationals]], [[Baltimore Orioles]], and [[Pittsburgh Pirates]].  In addition, Utz is the official vendor of all pre-packaged snacks for the [[Baltimore Ravens]] starting in 2014. Also, Utz sponsors the [[Connecticut Tigers]], a minor league baseball team.
+In 2018, the company signed a multi-year sponsorship deal with [[Major League Baseball]] to become the league's "official salty snack."<ref>{{cite web |last=Brown |first=Maury |title=With Multi-Year Deal, UTZ Becomes 'Official Salty Snack of Major League Baseball' |url=https://www.forbes.com/sites/maurybrown/2018/05/02/with-multi-year-deal-utz-becomes-official-salty-snack-of-major-league-baseball/#2a72c4e438fa |website=Forbes |access-date=5 October 2019 |archive-date=5 August 2019 |archive-url=https://web.archive.org/web/20190805055356/https://www.forbes.com/sites/maurybrown/2018/05/02/with-multi-year-deal-utz-becomes-official-salty-snack-of-major-league-baseball#2a72c4e438fa |url-status=live }}</ref> The following year, Utz became the presenting sponsor of the [[2019 National League Division Series]].<ref>{{cite web |last1=Brick |first1=Kevin |title=Utz® To Be Presenting Sponsor of The National League Division Series |url=https://cdn.shopify.com/s/files/1/2804/5352/files/080519_UQF_MLB_Press_Release_-_NLDS.pdf?10113 |access-date=5 October 2019 |archive-date=15 July 2023 |archive-url=https://web.archive.org/web/20230715062836/https://cdn.shopify.com/s/files/1/2804/5352/files/080519_UQF_MLB_Press_Release_-_NLDS.pdf?10113 |url-status=live }}</ref>
 ==Products==
-Utz manufactures a wide variety of potato chips and pretzels – {{convert|1000000|lb|kg}} of potato chips and {{convert|900000|lb|kg}} of pretzels every week. Utz also produces [[cheese curls]], sunflower chips, [[tortilla chips]], [[popcorn]], pork rinds, and party mix, offering over 90 flavors or varieties of snacks in total. Specialty items include chocolate-covered pretzels, seasonal pretzel barrels and sports mixes. Utz also carries dips, salsas, and crackers.
+Utz manufactures a wide variety of potato chips and pretzels – {{convert|1000000|lb|kg}} of potato chips and {{convert|900000|lb|kg}} of pretzels every week. Utz also produces [[cheese curls]], sunflower chips, [[tortilla chips]], [[popcorn]], pork rinds, and party mix. Specialty items include chocolate-covered pretzels, seasonal pretzel barrels and sports mixes. Utz also carries dips, salsas, and crackers.
 In total, Utz makes 395 different types and flavors of snacks.<ref name=Buffet/>
-Utz regular potato chips are cooked in [[cottonseed oil]]; its Kettle Classic line in [[peanut oil]]; and its Grandma Utz varieties in [[lard]]. Additionally, Utz produces an [[organic food|organic]] product line, which includes products certified organic by [[Quality Assurance International]], as well as a "natural" product line that includes potato chips cooked in [[sunflower oil]]. The company incorporates the "Snacking Smart" icon on a number of its products, indicating a healthier snacking choice to the consumer.
+Utz regular potato chips are cooked in [[cottonseed oil]]; its Kettle Classic line in [[peanut oil]]; and its Grandma Utz varieties in [[lard]]. Additionally, Utz produces an [[organic food|organic]] product line, which includes products certified organic by [[Quality Assurance International]], as well as a "natural" product line that includes, potato chips cooked in [[sunflower oil]]. The company incorporates the "Snacking Smart" icon on a number of its products, indicating a healthier snacking choice to the consumer.
+==Mail order and online store==
-==Distribution==
+During the mid-1980s, Utz started a catalog [[mail order]] service allowing consumers to order Utz products by phone for home delivery. In 1998, Utz added online ordering at their website utzsnacks.com.
+==Little Utz Girl mascot and logo==
-Utz’s current distribution area spans from [[Maine]] to [[Florida]], using 33 distribution centers along the [[East Coast of the United States|East Coast]] of the United States. Utz utilizes a fleet of 800 salespeople and company trucks to deliver products directly to the store. Various products manufactured by Utz are also sold through warehouse club stores across the United States.
+{{Unreferenced section|date=April 2023}}
+The official mascot of Utz Brands is the Little Utz Girl, or more commonly known as the Utz Girl. She has appeared on Utz snack food packages and/or in the company logo since the 1920s. During the early years, she was drawn from a realistic perspective as a young, dark-haired girl with a bow, bob hairstyle, and blushing cheeks, and shown reaching into a bag of potato chips.
+In 1961, the Little Utz Girl was redesigned by the Baltimore advertising agency Torrieri-Myers Advertising. At that time the icon's head became a circle and was inspired by the National Bohemian Beer logo that today is known as "The Natty Bo Guy."<ref>Howard E. Cohen, b.1935</ref> Later iterations of the Utz logo portrayed the "U" in the Utz wordmark doubling as the potato chip bag she reached into. Designers also altered the color of the logo to match the flavor of potato chips or variety of snacks it represented, with the Utz Girl's hair being one color and her bow, blush, and shirt being another color.
-In the mid-1980s, Utz started a catalog [[mail order]] service allowing consumers to order Utz products by phone for home delivery. In 1998, Utz added online ordering at their website utzsnacks.com.
-==In popular culture==
+== In popular culture ==
+Utz potato chips were featured in season two of ''[[Mad Men]]'' when the character, comedian Jimmy Barrett, was hired as a spokesperson for a fictional marketing campaign.
-Utz potato chips (along with the slogan "Utz Are Better Than Nuts") formed part of an ongoing secondary plot in several episodes of the second season of the [[American Movie Classics|AMC]] television series ''[[Mad Men]]''.<ref>{{cite news |work=The Evening Sun |title='Mad Men' eats up Utz Quality Foods |url=http://www.eveningsun.com/ci_10350232 |date=August 31, 2008 |first=Caitlin |last=Heaney}} {{cite news  |title='Mad Men' eats up Utz Quality Foods [archived]|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=HESB&p_theme=hesb&p_action=search&p_maxdocs=200&s_dispstring=headline(Mad%20Men'%20eats%20up%20Utz%20Quality%20Foods)%20AND%20date(1/1/1998%20to%201/1/2010)}}</ref>
-The Utz brand has also been prominently featured in the Netflix series [[Orange Is the New Black|''Orange is the New Black'']].
+Utz products, especially potato chips, were featured in the background scenery of many episodes of the American TV show ''[[The Office]]'', set in the US city of [[Scranton, Pennsylvania]].
+Utz products are seen in the background of a local interview at the beginning of the 1999 film ''[[The Blair Witch Project]]''.
 == See also ==
@@ Line 76: / Line 88: @@
 ==External links==
+{{commons category}}
-* [http://www.utzsnacks.com/ Utz Quality Foods official website]
+* {{official website|https://www.utzsnacks.com}}
+{{Finance links
+| name = Utz Quality Foods
+| symbol = UTZ
+| reuters = UTZ.O
+| bloomberg = UTZ:US
+| sec_cik = UTZ
+| yahoo = UTZ
+| google = UTZ
+| nasdaq = UTZ
+}}
+{{authority control}}
+[[Category:Utz Brands|*]]
 [[Category:Hanover, Pennsylvania]]
-[[Category:Brand name snack foods]]
-[[Category:Companies based in York County, Pennsylvania]]
-[[Category:Food manufacturers of the United States]]
 [[Category:Snack food manufacturers of the United States]]
+[[Category:Companies based in York County, Pennsylvania]]
+[[Category:Snack food manufacturers of Pennsylvania]]
+[[Category:Cuisine of Baltimore]]
 [[Category:American companies established in 1921]]
+[[Category:Food and drink companies established in 1921]]
 [[Category:Brand name potato chips and crisps]]
 [[Category:1921 establishments in Pennsylvania]]
+[[Category:Special-purpose acquisition companies]]
+[[Category:Companies listed on the New York Stock Exchange]]
+[[Category:2020 initial public offerings]]

Authority control databases
International	VIAF
National	United States