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'''DIY Research (DIY Market Research)''' means [[marketing]], customer or personnel research using [[online research methods]] that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online survey tool. These survey software products allow users to connect and perform one-on-one online interviews,<ref>[http://www.research-live.com/news/new-business/diy-online-interview-service-gutcheck-in-beta-mode/4003632.article DIY online interview service GutCheck in beta mode | Research-live.com]</ref><ref>[http://www.fastcompany.com/1713068/gutcheck-diy-market-research The Insta-Focus Group: GutCheck's DIY Market Research | FastCompany.com]</ref> create [[online questionnaires]],<ref>[http://www.marketingweek.co.uk/opinion/diy-market-research/3012876.article DIY Market Research | Marketing Week]</ref> distribute them to an email list<ref>[http://www.research-live.com/features/world-of-temptation/4000459.article DIY Research | Research-live.com]</ref> or [[Custom online panel|internet access panels]]<ref name="Self-Serve Sampling">[https://blog.innovatemr.com/self-serve-sampling-qa Self-Serve Sampling | InnovateMR]</ref>, and analyze the data in real time without [[outsourcing]]<ref>[http://www.mra-net.org/perspective/index.cfm?blogId=54%20 Why DIY Research is Good for Everyone | Marketing Research Association]</ref> to a specialised research agency or data processing company.
'''DIY Research (DIY Market Research)''' means [[marketing]], customer or personnel research using [[online research methods]] that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online survey tool. These survey software products allow users to connect and perform one-on-one online interviews,<ref>[http://www.research-live.com/news/new-business/diy-online-interview-service-gutcheck-in-beta-mode/4003632.article DIY online interview service GutCheck in beta mode | Research-live.com]</ref><ref>[http://www.fastcompany.com/1713068/gutcheck-diy-market-research The Insta-Focus Group: GutCheck's DIY Market Research | FastCompany.com]</ref> create [[online questionnaires]],<ref>[http://www.marketingweek.co.uk/opinion/diy-market-research/3012876.article DIY Market Research | Marketing Week]</ref> distribute them to an email list<ref>[http://www.research-live.com/features/world-of-temptation/4000459.article DIY Research | Research-live.com]</ref> or [[Custom online panel|internet access panels]],<ref name="Self-Serve Sampling">[https://blog.innovatemr.com/self-serve-sampling-qa Self-Serve Sampling | InnovateMR]</ref> and analyze the data in real time without [[outsourcing]]<ref>[http://www.mra-net.org/perspective/index.cfm?blogId=54%20 Why DIY Research is Good for Everyone | Marketing Research Association]</ref> to a specialised research agency or data processing company.


== DIY Quantitative Research ==
== DIY Quantitative Research ==


[[Quantitative research]] is a structured approach to gathering and evaluating data from different sources using different statistical tools<ref name="Given 2008">{{cite book |last=Given |first=Lisa M. |title=The SAGE Encyclopedia of Qualitative Research Methods |year=2008 |publisher=[[SAGE Publications]] |location=Los Angeles |isbn=1-4129-4163-6}}</ref>. DIY quantitative research tools provide resources to individuals to identify sample needs based on specific criteria for their research study<ref name="DIY Research - RW Connect">[https://rwconnect.esomar.org/diy-research/ DIY Research | RWConnect]</ref>. Historically, quantitative research studies required several resources – a [[Sampling (statistics)|sampling]] provider that manages a panel of individuals that match the demographic and psychographic needs of the researchers, tools for creating and implementing surveys, and tools for analyzing the results of such a survey.
[[Quantitative research]] is a structured approach to gathering and evaluating data from different sources using different statistical tools.<ref name="Given 2008">{{cite book |last=Given |first=Lisa M. |title=The SAGE Encyclopedia of Qualitative Research Methods |year=2008 |publisher=[[SAGE Publications]] |location=Los Angeles |isbn=1-4129-4163-6}}</ref> [[Do it yourself|DIY]] quantitative research tools provide resources to individuals to identify sample needs based on specific criteria for their research study.<ref name="DIY Research - RW Connect">[https://rwconnect.esomar.org/diy-research/ DIY Research | RWConnect]</ref> Historically, quantitative research studies required several resources – a [[Sampling (statistics)|sampling]] provider that manages a panel of individuals that match the demographic and psychographic needs of the researchers, tools for creating and implementing surveys, and tools for analyzing the results of such a survey.

⚫
DIY quantitative research systems are frequently software as a service (SaaS)<ref name="Greenbook">[https://greenbookblog.org/2015/09/10/are-diy-platforms-ready-for-prime-time/ Are DIY Platforms Ready for Prime Time? | GreenbookBlog.org]</ref>, allowing for all participants in the [[market research]] process to collaborate in a single interface, while integrating with outside survey authoring and analytics tools.



⚫
DIY quantitative research systems are frequently software as a service (SaaS),<ref name="Greenbook">[https://greenbookblog.org/2015/09/10/are-diy-platforms-ready-for-prime-time/ Are DIY Platforms Ready for Prime Time? | GreenbookBlog.org]</ref> allowing for all participants in the [[market research]] process to collaborate in a single interface, while integrating with outside survey authoring and analytics tools.
==References==
==References==
{{Reflist}}
{{Reflist}}

Latest revision as of 10:10, 24 May 2023

DIY Research (DIY Market Research) means marketing, customer or personnel research using online research methods that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online survey tool. These survey software products allow users to connect and perform one-on-one online interviews,[1][2] create online questionnaires,[3] distribute them to an email list[4] or internet access panels,[5] and analyze the data in real time without outsourcing[6] to a specialised research agency or data processing company.

DIY Quantitative Research

[edit]

Quantitative research is a structured approach to gathering and evaluating data from different sources using different statistical tools.[7] DIY quantitative research tools provide resources to individuals to identify sample needs based on specific criteria for their research study.[8] Historically, quantitative research studies required several resources – a sampling provider that manages a panel of individuals that match the demographic and psychographic needs of the researchers, tools for creating and implementing surveys, and tools for analyzing the results of such a survey.

DIY quantitative research systems are frequently software as a service (SaaS),[9] allowing for all participants in the market research process to collaborate in a single interface, while integrating with outside survey authoring and analytics tools.

References

[edit]
  1. ^ DIY online interview service GutCheck in beta mode | Research-live.com
  2. ^ The Insta-Focus Group: GutCheck's DIY Market Research | FastCompany.com
  3. ^ DIY Market Research | Marketing Week
  4. ^ DIY Research | Research-live.com
  5. ^ Self-Serve Sampling | InnovateMR
  6. ^ Why DIY Research is Good for Everyone | Marketing Research Association
  7. ^ Given, Lisa M. (2008). The SAGE Encyclopedia of Qualitative Research Methods. Los Angeles: SAGE Publications. ISBN 1-4129-4163-6.
  8. ^ DIY Research | RWConnect
  9. ^ Are DIY Platforms Ready for Prime Time? | GreenbookBlog.org


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