Brioche Dorée: Difference between revisions

Brioche Dorée
	A Brioche Dorée restaurant in Prague Central Station
Company type	Subsidiary
Industry	Restaurants
Founded	1976; 49 years ago
Founder	Louis Le Duff
Headquarters	Rennes, France
Number of locations	443
Area served	Worldwide
Products	Breads; Sandwiches; Salads; Soups
Number of employees	7,500 (2023)
Parent	Groupe Le Duff
Website	briochedoree.com

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Brioche Dorée is a French chain of bakery-café restaurants founded in 1976 and originally started in Brest. The company was founded by Louis Le Duff, current president of Groupe Le Duff. The name means "Golden Brioche" in French.

It serves over 270,000 customers every day in 443 locations worldwide, 60% of which are franchised, located mainly in France.^[1] Many of their international locations are inside airports and train stations.

In 2013, the result of a survey published in France by the Huffington Post indicates that Brioche Dorée is ranked second, behind Paul, on a list of 17 chains of fast-food in France.^[2]

History

Louis Le Duff opened his first Brioche Dorée establishment in 1976, in Brest, France, with the equivalent of €1,500 of personal contribution.^[3] On this occasion, he inaugurated the first “French-style” fast food establishment, a concept he had brought back from his stays in the United States.^[4]

The company developed into a franchise in 1992.^[5]

References

^ "Brioche Dorée". groupeleduff. Retrieved 24 January 2023.
^ "Fast-food préférés des Français: Paul plébiscité loin devant McDonald's - Baromètre Promise Consulting Inc". huffingtonpost.fr (in French). 17 December 2013.
^ "Louis Le Duff : "La franchise évite de se lancer en kamikaze"". lexpress.fr (in French). 22 May 2006.
^ "Le groupe le Duff s'adapte aux nouveaux usages alimentaires". lexpress.fr (in French). 30 June 2011.
^ "Franchise Brioche Dorée". observatoiredelafranchise.fr (in French).

External links

Official website

This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it.

[1] "Brioche Dorée". groupeleduff. Retrieved 24 January 2023.

[2] "Fast-food préférés des Français: Paul plébiscité loin devant McDonald's - Baromètre Promise Consulting Inc". huffingtonpost.fr (in French). 17 December 2013.

[3] "Louis Le Duff : "La franchise évite de se lancer en kamikaze"". lexpress.fr (in French). 22 May 2006.

[4] "Le groupe le Duff s'adapte aux nouveaux usages alimentaires". lexpress.fr (in French). 30 June 2011.

[5] "Franchise Brioche Dorée". observatoiredelafranchise.fr (in French).

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@@ Line 1: / Line 1: @@
+{{Short description|French bakery franchise}}
 {{Infobox company
 | name = Brioche Dorée
 | logo = Brioche Doree.jpg
 | logo_size = 250px
+| image = Brioche dorée prague central station.jpg
-| type = Private
+| image_caption = A Brioche Dorée restaurant in [[Praha hlavní nádraží|Prague Central Station]]
+| type = [[Subsidiary]]
+| industry = [[Restaurant]]s
 | company_slogan =
 | foundation = {{Start date and age|1976|mf=y}}
+| founder = Louis Le Duff
-| location =
+| location = [[Rennes]], France
+| locations = 443
+| area_served = Worldwide
 | key_people =
-| num_employees = 5000
-| industry = [[Restaurant]]s
 | products = [[Bread]]s<br />[[Sandwiches]]<br />[[Salad]]s<br />[[Soup]]s
+| num_employees = 7,500 (2023)
-| revenue =
+| parent = [[Groupe Le Duff]]
+| revenue =
 | homepage = [http://www.briochedoree.com/ briochedoree.com]
 }}
-'''Brioche Dorée''' is a [[France|French]] chain of [[Bakery]]/[[Café]] restaurants founded in 1976 and originally started in [[Brest, France|Brest]]. The company was founded by [[Louis Le Duff]], current president of [[Groupe Le Duff]]. The chain has worldwide operations and is the second largest Bakery/Café chain in the world. It serves over 200,000 customers every day and operates over 500 restaurants.<ref>[http://www.briochedoree.fr/brioche-doree/restauration/ Groupe Le Duff] {{webarchive |url=https://web.archive.org/web/20110911061932/http://www.briochedoree.fr/brioche-doree/restauration/ |date=September 11, 2011 }}</ref> The name means "Golden [[Brioche]]" in French.
+'''Brioche Dorée''' is a French chain of [[bakery]]-[[café]] restaurants founded in 1976 and originally started in [[Brest, France|Brest]]. The company was founded by [[Louis Le Duff]], current president of [[Groupe Le Duff]]. The name means "Golden [[Brioche]]" in French.
+It serves over 270,000 customers every day in 443 locations worldwide, 60% of which are [[Franchising|franchised]], located mainly in [[France]].<ref>{{Cite web|url=https://en.groupeleduff.com/enseignes/brioche-doree|title=Brioche Dorée|website=groupeleduff|access-date=24 January 2023}}</ref>  Many of their international locations are inside [[airport]]s and [[train station]]s.
-The company has operations in the [[United States]], [[Switzerland]], [[Luxembourg]], [[Algeria]], [[Canada]], [[Costa Rica]], [[Czech Republic]], [[Denmark]], [[United Kingdom]], [[Germany]], [[Argentina]], [[Morocco]], [[Saudi Arabia]], [[Syria]], [[China]], [[South Korea]], Japan, UAE, Oman, Kuwait, Qatar ,[[Senegal]] and Bahrain
+In 2013, the result of a survey published in France by the [[Huffington Post]] indicates that Brioche Dorée is ranked second, behind [[Paul (bakery)|Paul]], on a list of 17 chains of fast-food in France.<ref>{{Cite web|url=https://www.huffingtonpost.fr/actualites/article/fast-food-preferes-des-francais-paul-plebiscite-loin-devant-mcdonald-s-barometre-promise-consulting-inc-le-huffpost_37239.html|title= Fast-food préférés des Français: Paul plébiscité loin devant McDonald's - Baromètre Promise Consulting Inc.|website=huffingtonpost.fr|date=17 December 2013|language=fr}}</ref>
-==Locations in the United States==
-In June 2013, the Brioche Dorée could be found in 16 states in the United States of America :<ref>[http://www.briochedoree.us/locations/ Locations] {{webarchive |url=https://web.archive.org/web/20130627010409/http://www.briochedoree.us/locations/ |date=June 27, 2013 }}</ref>
+==History==
-{{div col|colwidth=30em}}
+Louis Le Duff opened his first Brioche Dorée establishment in 1976, in Brest, France, with the equivalent of €1,500  of personal contribution.<ref>{{Cite web|url=https://www.lexpress.fr/entrepreneurs/franchise/louis-le-duff-34-la-franchise-evite-de-se-lancer-en-kamikaze-34_1524428.html|title=Louis Le Duff : "La franchise évite de se lancer en kamikaze"
-* California
+|website=lexpress.fr|date=22 May 2006|language=fr}}</ref> On this occasion, he inaugurated the first “French-style” fast food establishment, a concept he had brought back from his stays in the United States.<ref>{{Cite web|url=https://www.lexpress.fr/economie/emploi/le-groupe-le-duff-s-adapte-aux-nouveaux-usages-alimentaires_1357319.html|title=Le groupe le Duff s'adapte aux nouveaux usages alimentaires|website=lexpress.fr|date=30 June 2011|language=fr}}</ref>
-* Connecticut
-* Delaware
+The company developed into a franchise in 1992.<ref>{{Cite web|url=https://www.observatoiredelafranchise.fr/creation-entreprise/franchise-brioche-doree-56.htm|title=Franchise Brioche Dorée|website=observatoiredelafranchise.fr|language=fr}}</ref>
-* Florida
-* Georgia
-* Illinois
-* Indiana
-* Kentucky
-* Michigan
-* Missouri
-* New York
-*Nebraska
-* North Carolina
-* Ohio
-* Pennsylvania
-* Texas
-{{div col end}}
 ==References==
@@ Line 47: / Line 41: @@
 {{DEFAULTSORT:Brioche Doree}}
 [[Category:Bakery cafés]]
+[[Category:Bakeries of France]]
+[[Category:Coffeehouses and cafés in France]]
+[[Category:Companies based in Brittany]]
 [[Category:Fast-food chains of France]]
+[[Category:French companies established in 1976]]
 [[Category:Restaurants established in 1976]]
-[[Category:1976 establishments in France]]
+[[Category:Restaurant franchises]]
 {{food-company-stub}}