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{{Short description|American link management platform}}
{{Infobox website
{{Infobox website
| name = Bitly
| name = Bitly
| logo = Bit.ly Logo.svg
| logo = Bit.ly Logo.svg
| logocaption =
| logo_size = 200px
| url = https://www.bitly.com/?main
| url = {{URL|https://bitly.com}}
| slogan =
| commercial =
| type = [[URL shortening]], [[Bookmark (World Wide Web)|bookmark]]s
| type = [[URL shortening]], [[Bookmark (World Wide Web)|bookmark]]s
| registration = Optional
| registration = Optional
| language = [[English language|English]]
| language = English
| owner = [[Spectrum Equity]]<ref name="techcrnch_spectrum">{{Cite web
| owner = Spectrum Equity<ref name="techcrnch_spectrum">{{Cite web | title=Bitly sells a majority stake to Spectrum Equity for $63M | last=Ha | first=Anthony| work=[[TechCrunch]] | date=July 12, 2017 | url = https://techcrunch.com/2017/07/12/bitly-spectrum-equity/}}</ref>
| key_people = Toby Gabriner<ref>{{Cite web | title=Toby Gabriner - Chief Executive Officer - Bitly | work=LinkedIn | url=https://www.linkedin.com/in/tobygabriner/}}</ref> ([[CEO]])
| title = Bitly sells a majority stake to Spectrum Equity for $63M
| num_employees = 234 (2020)<ref>{{Cite news | title=Bitly Company Profile | work=Craft | url=https://craft.co/bitly}}</ref>
| last = Ha | first = Anthony
⚫
| launch_date = {{start date and age|2009|09|13}}
| work = TechCrunch
⚫
| current_status = Active
| date = Jul 12, 2017
| accessdate = 2017-10-24
| url = https://techcrunch.com/2017/07/12/bitly-spectrum-equity/
| quote =
}}</ref>
| key people = Mark Josephson {{small|(CEO)}}
⚫
| launch date = {{start date and age|2008|02|12}}
⚫
| current status = Active
| revenue =
| alexa = {{Increase}} 865 ({{as of|2018|05|30|alt=May 2018}})<ref name="alexa">{{cite web|url= https://www.alexa.com/siteinfo/bitly.com |title= Bitly.com Site Info | publisher= [[Alexa Internet]] |accessdate= 2018-05-30 }}</ref>
}}
}}


'''Bitly''' is a [[URL shortening]] service and a link management platform. The company '''Bitly, Inc.''' was established in 2008. It is [[privately held]] and based in New York City. Bitly shortens 600 million links per month,<ref>{{cite web|last1=Newman|first1=Andrew Adam|title=Bitly Helps the Red Cross Get to Hope.ly|url=https://www.nytimes.com/2014/12/02/business/media/bitly-helps-the-red-cross-get-to-hopely.html|website=NYTimes.com|accessdate=22 December 2014|archiveurl=https://web.archive.org/web/20141203010429/http://www.nytimes.com/2014/12/02/business/media/bitly-helps-the-red-cross-get-to-hopely.html|archivedate=3 December 2014|date=1 December 2014}}</ref> for use in [[Social networking service|social networking]], [[SMS]], and [[email]]. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.
'''Bitly''' is a [[URL shortening]] service and a link management platform. The company '''Bitly, Inc.''' was established in 2008. It is [[privately held]] and based in New York City. Bitly shortens 600 million links per month,<ref>{{cite web|last1=Newman |first1=Andrew Adam |title=Bitly Helps the Red Cross Get to Hope.ly |url=https://www.nytimes.com/2014/12/02/business/media/bitly-helps-the-red-cross-get-to-hopely.html |website=[[The New York Times]] |access-date=22 December 2014 |archive-url=https://web.archive.org/web/20141203010429/http://www.nytimes.com/2014/12/02/business/media/bitly-helps-the-red-cross-get-to-hopely.html|archive-date=3 December 2014|date=1 December 2014}}</ref> for use in [[Social networking service|social networking]], [[SMS]], and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.


In 2017, [[Spectrum Equity]] acquired majority stake in Bitly for $64 million.<ref name="techcrnch_spectrum" />
In 2017, Spectrum Equity acquired a majority stake in Bitly for $64 million.<ref name="techcrnch_spectrum" />


From November 2023, short links cannot be created anymore by guest users, requiring users to create an account.
As of August 2018, Bitly has shortened over 37.5 billion URLs.


== Products ==
== Products ==
The Bitly URL shortening service became popular on [[Twitter]] after it became the default [[URL shortening]] service on the website on May 6, 2009.<ref>{{cite news |title=URL Shortening Wars: Twitter Ditches TinyURL For bit.ly |first=Robin |last=Wauters |work=[[TechCrunch]] |date=May 6, 2009 |url=https://techcrunch.com/2009/05/06/url-shortening-wars-twitter-ditches-tinyurl-for-bitly/ |access-date=July 4, 2010}}</ref> It was subsequently replaced by Twitter's own [[t.co]] service.<ref>{{cite web|url=https://support.twitter.com/articles/109623-about-twitter-s-link-service-http-t-co# |title=Twitter Help Center {{pipe}} About Twitter's link service <https://t.co> |publisher=Support.twitter.com |access-date=2014-03-19}}</ref>


The Bitly URL shortening service became popular on [[Twitter]] after it became the default [[URL shortening]] service on the website on May 6, 2009.<ref>{{cite news |title=URL Shortening Wars: Twitter Ditches TinyURL For bit.ly |first=Robin |last=Wauters |work=[[TechCrunch]] |date=May 6, 2009 |url=https://techcrunch.com/2009/05/06/url-shortening-wars-twitter-ditches-tinyurl-for-bitly/ |accessdate=July 4, 2010}}</ref> It was subsequently replaced by Twitter's own [[t.co]] service.<ref>{{cite web|url=https://support.twitter.com/articles/109623-about-twitter-s-link-service-http-t-co# |title=Twitter Help Center &#124; About Twitter&#39;s link service <http://t.co> |publisher=Support.twitter.com |date= |accessdate=2014-03-19}}</ref>
The [[company]] behind Bitly launched a similar service, but for online videos, to determine what videos are the most popular on the web.<ref>{{cite news |title=Watch The Buzz On Bitly.TV |first=Erick |last=Schonfeld |work=[[TechCrunch]] |date=December 17, 2009 |url=https://techcrunch.com/2009/12/17/watch-the-buzz-on-bitly-tv/ |access-date=July 4, 2010}}</ref>


⚫
The company offers a paid solution called Bitly Enterprise that provides advanced branding features, audience intel, omnichannel campaign tracking, custom QR codes and more. Companies can use their own custom domains to generate shortened links; for example, ''[[The New York Times]]'' uses <code>nyti.ms</code> and [[PepsiCo|Pepsi]] uses <code>pep.si</code>. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics.<ref>{{cite web |title=bit.ly.Pro: Create Short URLs With Your Own Domain |first=Imran |last=Ali |work=[[GigaOM]] |date=February 6, 2009 |url=http://gigaom.com/collaboration/bit-ly-pro-create-short-urls-with-your-own-domain/ |access-date=November 6, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101104055802/http://gigaom.com/collaboration/bit-ly-pro-create-short-urls-with-your-own-domain/ |archive-date=November 4, 2010 }}</ref> Bitly Enterprise also has advanced analytics features and uses Bitly data to provide advanced social insight tools for companies and brands.
The [[company]] behind Bitly launched a similar service, but for online videos, to determine what videos are the most popular on the web.<ref>{{cite news |title=Watch The Buzz On Bitly.TV |first=Erick |last=Schonfeld |work=[[TechCrunch]] |date=December 17, 2009 |url=https://techcrunch.com/2009/12/17/watch-the-buzz-on-bitly-tv/ |accessdate=July 4, 2010}}</ref>

⚫
The company offers a paid solution called Bitly Enterprise that provides advanced branding features, audience intel, omnichannel campaign tracking and more. Companies can use their own custom domains to generate shortened links; for example, ''[[The New York Times]]'' uses <code>nyti.ms</code>, and [[PepsiCo|Pepsi]] uses <code>pep.si</code>. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics.<ref>{{cite web |title=bit.ly.Pro: Create Short URLs With Your Own Domain |first=Imran |last=Ali |work=[[GigaOM]] |date=February 6, 2009 |url=http://gigaom.com/collaboration/bit-ly-pro-create-short-urls-with-your-own-domain/ |accessdate=November 6, 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20101104055802/http://gigaom.com/collaboration/bit-ly-pro-create-short-urls-with-your-own-domain/ |archivedate=November 4, 2010 |df= }}</ref> Bitly Enterprise also has advanced analytics features and uses Bitly data to provide advanced social insight tools for companies and brands.


== Technology ==
== Technology ==
The company uses [[HTTP 301]] redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the <code>bit.ly</code> domain or any other generic domain that the service offers.{{citation needed|date=January 2014}} Information about any short bitly URL <code>http:&#47;/bit.ly/''x''</code> is available at <code>http:&#47;/bit.ly/''x'''''+'''</code> (that is, the URL with a plus sign appended), for example <code>http:&#47;/bit.ly/1sNZMwL'''+'''</code>.<ref>{{cite web |title=What is the Bitly info page?|url=http://bitly.is/1RrFPno|accessdate=October 23, 2015}}</ref>
The company uses [[HTTP 301]] redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the <code>bit.ly</code> domain or any other generic domain that the service offers.<ref>{{cite web |url=https://securityheaders.com/?q=bit.ly |title=Scan results for bit.ly |access-date=2021-09-15}}</ref>
⚫
This allows users to see and check the long URL before visiting it.


Starting October 12, 2010, users could automatically generate [[QR code]]s that, when scanned with a mobile QR code reader, automatically directed users to shortened links.<ref>{{cite web |title=URL Shortener Bit.ly Now Generates QR Codes, Too |first=Lauren|last=Indvick |work=[[Mashable]] |date=December 17, 2009 |url=http://mashable.com/2010/10/13/bit-ly-qr-codes/|accessdate=October 13, 2010}}</ref>
Starting October 12, 2010, users could automatically generate [[QR code]]s that, when scanned with a mobile QR code reader, automatically directed users to shortened links.<ref>{{cite web |title=URL Shortener Bit.ly Now Generates QR Codes, Too |first=Lauren|last=Indvick |work=[[Mashable]] |date=December 17, 2009 |url=http://mashable.com/2010/10/13/bit-ly-qr-codes/|access-date=October 13, 2010}}</ref>
This was later removed.<ref>{{cite web |url=https://groups.google.com/d/msg/bitly-api/Ym462Na0PAI/4F91EmiKY2kJ |title=The bitly .qrcode has stopped working| date=April 7, 2014 |access-date=October 24, 2017}}</ref>


On May 29, 2012, Bitly announced "Bitmarks", a new search feature, with enhanced public profiles and an iPhone app.<ref>{{cite web |last=Lardinois |first=Frederic |date=May 29, 2012 |title=Bitly Launches New Bookmarking Features, Profiles, Search & iPhone App |url=https://techcrunch.com/2012/05/29/bitly-launches-new-bookmarking-features-profiles-search-iphone-app/ |publisher=Techcrunch.com}}</ref>
On May 29, 2012, Bitly announced "Bitmarks", a new search feature, with enhanced public profiles and an iPhone app.<ref>{{cite web |last=Lardinois |first=Frederic |date=May 29, 2012 |title=Bitly Launches New Bookmarking Features, Profiles, Search & iPhone App |url=https://techcrunch.com/2012/05/29/bitly-launches-new-bookmarking-features-profiles-search-iphone-app/ |publisher=Techcrunch.com}}</ref>

===Preview short URLs===
To see a short URL's information, that is to reveal or preview any Bitly URL <code>https:&#47;/bit.ly/''x''</code> just append a plus sign "<code>+</code>", as in <code>https:&#47;/bit.ly/''x'''''+'''</code>, for example <code>https:&#47;/bit.ly/1sNZMwL</code> should be copy and pasted into the browser address bar as <code>https:&#47;/bit.ly/1sNZMwL'''+'''</code>.<ref>{{cite web|title=What is the Bitly info page?|url=http://bitly.is/1RrFPno|access-date=October 23, 2015|archive-url=https://archive.today/20160715104259/http://bitly.is/1RrFPno|archive-date=July 15, 2016|url-status=dead}}</ref>
⚫
This allows users to see and check the long URL before visiting it.


==Alternative domains==
==Alternative domains==
<code>[[.ly]]</code> is the country code [[top-level domain]] ([[ccTLD]]) for [[Libya]]. In 2011, the bit.ly address was set to redirect to bitly.com.{{clarify|date=December 2013}}
<code>[[.ly]]</code> is the country code [[top-level domain]] ([[ccTLD]]) for [[Libya]]. In 2011, the bit.ly address was set to redirect to bitly.com.<ref>{{cite web |url=https://securityheaders.com/?q=bit.ly |title=Scan results for bit.ly |access-date=2021-09-15}}</ref>


The .ly TLD is controlled by the Libyan government, which has previously removed one domain deemed incompatible with Muslim law.<ref>{{cite web |url=https://www.pcmag.com/article2/0,2817,2370354,00.asp | last=Horn | first=Leslie | periodical=[[PC Magazine]] | date=2010-10-06 | accessdate=2010-10-10 | title=Libya Seizes URL Shortener Vb.ly }}</ref>
The .ly TLD is controlled by the Libyan government, which has previously removed one domain deemed incompatible with Muslim law.<ref>{{cite web |url=https://www.pcmag.com/article2/0,2817,2370354,00.asp | last=Horn | first=Leslie | periodical=[[PC Magazine]] | date=2010-10-06 | access-date=2010-10-10 | title=Libya Seizes URL Shortener Vb.ly }}</ref>


⚫
Bitly users on paid plans can use a custom domain registered separately by the user and redirected to Bitly's servers via the [[DNS record]].
Any shortened URL generated with bitly can also be accessed by replacing that domain with any one of the following:

* bitly.com
* j.mp (registered to bitly, and using the top-level domain of the [[Northern Mariana Islands]], a commonwealth of the [[United States]]).
Bitly used to offer additional domains: bitly.com and j.mp (using the top-level domain of the [[Northern Mariana Islands]], a commonwealth of the [[United States]]). This functionality is no longer available.<ref>{{cite web |url=https://support.bitly.com/hc/en-us/articles/4423884643725-What-happened-to-j-mp-and-bitly-com-short-links-|title=What happened to j.mp and bitly.com short links?|access-date=2023-10-20}}</ref>
⚫
* A custom domain, registered separately by the user and redirected to bitly's servers via the [[DNS record]].


== See also ==
== See also ==
⚫
* [[URL redirection]]
* [[URL shortening]]
⚫
* [[TinyURL]]
* [[Google URL Shortener]]
* [[Google URL Shortener]]
⚫
* [[TinyURL]]
⚫
* [[URL redirection]]


==References==
==References==
Line 68: Line 57:


==External links==
==External links==
* {{Official website|http://www.bitly.com/?main}}
* {{Official website|https://bitly.com}}
* {{crunchbase|bitly|bitly}}


[[Category:URL-shortening services]]
[[Category:URL-shortening services]]
[[Category:Companies established in 2008]]
[[Category:American companies established in 2008]]
[[Category:Internet companies of the United States]]
[[Category:Internet properties established in 2008]]
[[Category:Internet technology companies of the United States]]
[[Category:2008 establishments in New York City]]

Latest revision as of 20:00, 14 October 2024

Bitly
Type of site
URL shortening, bookmarks
Available inEnglish
OwnerSpectrum Equity[1]
Key peopleToby Gabriner[2] (CEO)
Employees234 (2020)[3]
URLbitly.com
RegistrationOptional
LaunchedSeptember 13, 2009; 15 years ago (2009-09-13)
Current statusActive

Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month,[4] for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

In 2017, Spectrum Equity acquired a majority stake in Bitly for $64 million.[1]

From November 2023, short links cannot be created anymore by guest users, requiring users to create an account.

Products

[edit]

The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009.[5] It was subsequently replaced by Twitter's own t.co service.[6]

The company behind Bitly launched a similar service, but for online videos, to determine what videos are the most popular on the web.[7]

The company offers a paid solution called Bitly Enterprise that provides advanced branding features, audience intel, omnichannel campaign tracking, custom QR codes and more. Companies can use their own custom domains to generate shortened links; for example, The New York Times uses nyti.ms and Pepsi uses pep.si. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics.[8] Bitly Enterprise also has advanced analytics features and uses Bitly data to provide advanced social insight tools for companies and brands.

Technology

[edit]

The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.[9]

Starting October 12, 2010, users could automatically generate QR codes that, when scanned with a mobile QR code reader, automatically directed users to shortened links.[10]

On May 29, 2012, Bitly announced "Bitmarks", a new search feature, with enhanced public profiles and an iPhone app.[11]

Preview short URLs

[edit]

To see a short URL's information, that is to reveal or preview any Bitly URL https://bit.ly/x just append a plus sign "+", as in https://bit.ly/x+, for example https://bit.ly/1sNZMwL should be copy and pasted into the browser address bar as https://bit.ly/1sNZMwL+.[12] This allows users to see and check the long URL before visiting it.

Alternative domains

[edit]

.ly is the country code top-level domain (ccTLD) for Libya. In 2011, the bit.ly address was set to redirect to bitly.com.[13]

The .ly TLD is controlled by the Libyan government, which has previously removed one domain deemed incompatible with Muslim law.[14]

Bitly users on paid plans can use a custom domain registered separately by the user and redirected to Bitly's servers via the DNS record.

Bitly used to offer additional domains: bitly.com and j.mp (using the top-level domain of the Northern Mariana Islands, a commonwealth of the United States). This functionality is no longer available.[15]

See also

[edit]

References

[edit]
  1. ^ a b Ha, Anthony (July 12, 2017). "Bitly sells a majority stake to Spectrum Equity for $63M". TechCrunch.
  2. ^ "Toby Gabriner - Chief Executive Officer - Bitly". LinkedIn.
  3. ^ "Bitly Company Profile". Craft.
  4. ^ Newman, Andrew Adam (1 December 2014). "Bitly Helps the Red Cross Get to Hope.ly". The New York Times. Archived from the original on 3 December 2014. Retrieved 22 December 2014.
  5. ^ Wauters, Robin (May 6, 2009). "URL Shortening Wars: Twitter Ditches TinyURL For bit.ly". TechCrunch. Retrieved July 4, 2010.
  6. ^ "Twitter Help Center | About Twitter's link service <https://t.co>". Support.twitter.com. Retrieved 2014-03-19.
  7. ^ Schonfeld, Erick (December 17, 2009). "Watch The Buzz On Bitly.TV". TechCrunch. Retrieved July 4, 2010.
  8. ^ Ali, Imran (February 6, 2009). "bit.ly.Pro: Create Short URLs With Your Own Domain". GigaOM. Archived from the original on November 4, 2010. Retrieved November 6, 2010.
  9. ^ "Scan results for bit.ly". Retrieved 2021-09-15.
  10. ^ Indvick, Lauren (December 17, 2009). "URL Shortener Bit.ly Now Generates QR Codes, Too". Mashable. Retrieved October 13, 2010.
  11. ^ Lardinois, Frederic (May 29, 2012). "Bitly Launches New Bookmarking Features, Profiles, Search & iPhone App". Techcrunch.com.
  12. ^ "What is the Bitly info page?". Archived from the original on July 15, 2016. Retrieved October 23, 2015.
  13. ^ "Scan results for bit.ly". Retrieved 2021-09-15.
  14. ^ Horn, Leslie (2010-10-06). "Libya Seizes URL Shortener Vb.ly". PC Magazine. Retrieved 2010-10-10.
  15. ^ "What happened to j.mp and bitly.com short links?". Retrieved 2023-10-20.
[edit]
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