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{{for|the video resolution|Low-definition television}}
{{for|the video resolution|Low-definition television}}
{{promotional tone|date=May 2021}}
{{short description|Digital Marketing Agency}}
{{Use mdy dates|date=July 2018}}
{{Use mdy dates|date=July 2018}}
{{Infobox dot-com company
{{Infobox website
| name = 360i
| name = 360i
| logo = 360i-agency-logo-2016.png
| logo = 360i Logo.png
⚫
| logo_caption =
| type = [[Subsidiary]]
| type = [[Subsidiary]]
| foundation = 1998
| foundation = 1998
| location_city =
| location_country =
| location = New York City, United States
| location = New York City, United States
| locations = [[Atlanta]]<br>[[Chicago]]<br>[[London]]<br>[[Los Angeles]]<br>[[New York City|New York]]<br>[[Toronto]]
| locations = [[Atlanta]]<br>[[Chicago]]<br>[[Los Angeles]]<br>[[New York City|New York]]
| area_served = Worldwide
| area_served = Worldwide
| key_people = June ared Belsky <small>(CEO)</small>, Abbey Klaassen <small>(President, New York)</small>, Menno Kluin <small>(Chief Creative Officer)</small>, Doug Rozen<small>(Chief Media Officer)</small>
| key_people = Jared Belsky (CEO), Abbey Klaassen (President, New York), Menno Kluin (Chief Creative Officer), Doug Rozen (Chief Media Officer)
| industry = Marketing & Advertising
| industry = Marketing & advertising
| products =
| products =
| services = Marketing
| services = Marketing
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| owner =
| owner =
| num_employees = 1000+
| num_employees = 1000+
| parent = [[Dentsu]]<ref name="wsj-dentsu"/><ref name="adage-dentsu"/>
| parent = [[Dentsu International]]<ref name="wsj-dentsu"/><ref name="adage-dentsu"/>
| divisions =
| divisions =
| subsid =
| subsid =
⚫
| url = {{url|360i.com}}
| company_slogan =
⚫
| url = http://www.360i.com/
| alexa =
| alexa =
| screenshot =
| screenshot =
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| current_status =
| current_status =
| footnotes =
| footnotes =
⚫
| intl =
}}
}}


'''360i''' is a [[New York City]]-based digital agency<ref name="wsj-steel">{{cite news|last=Steel|first=Emily|url=https://www.wsj.com/articles/SB119189368160253014|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|accessdate=March 26, 2010|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=October 9, 2007}}</ref> founded in 1998. It is a business unit of [[Dentsu]].<ref name="wsj-dentsu">{{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010|accessdate=March 30, 2010| archiveurl= https://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html| archivedate= April 8, 2010 | deadurl= no}}</ref><ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=January 25, 2010|accessdate=May 24, 2010| archiveurl= https://web.archive.org/web/20100409193007/http://adage.com/digital/article?article_id=141743| archivedate=April 9, 2010| deadurl= no}}</ref>
'''360i''' was a [[New York City]]-based digital agency<ref name="wsj-steel">{{cite news|last=Steel|first=Emily|url=https://www.wsj.com/articles/SB119189368160253014|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|access-date=March 26, 2010|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=October 9, 2007}}</ref> founded in 1998. It was a business unit of [[Dentsu]].<ref name="wsj-dentsu">{{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010|access-date=March 30, 2010| archive-url= https://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html| archive-date= April 8, 2010 | url-status= live}}</ref><ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=January 25, 2010|access-date=May 24, 2010| archive-url= https://web.archive.org/web/20100409193007/http://adage.com/digital/article?article_id=141743| archive-date=April 9, 2010| url-status= live}}</ref>


==Corporate history==
==Corporate history==
360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski<ref>{{cite news|url=http://www.topworkplaces.com/frontend.php/regional-list/company/ajc/360i
360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski<ref>{{cite news|url=http://www.topworkplaces.com/frontend.php/regional-list/company/ajc/360i
|title=360i|work=The Atlanta Journal-Constitution}}</ref> as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive.<ref name="Patel">{{cite news|last=Patel|first=Kunur|url=http://adage.com/article/digital/digital-dentsu-acquires-360i-taking-a-big-digital-shop/141743/|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=Advertising Age|date=January 25, 2010}}</ref> At the time, 360i had 35 people in the agency and 15 people in its Search Ignite technology business with revenue of close to $5 million.<ref>{{cite news|last=Patel|first=Kunur|url=http://adage.com/article/special-report-agency-alist-2010/360i-6-ad-age-agency-a-list/148354/|title=360i Is No. 6 on the Ad Age Agency A-List|work=Advertising Age|date=January 24, 2011}}</ref>
|title=360i|work=The Atlanta Journal-Constitution}}</ref> as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive.<ref name="Patel">{{cite news|last=Patel|first=Kunur|url=http://adage.com/article/digital/digital-dentsu-acquires-360i-taking-a-big-digital-shop/141743/|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=Advertising Age|date=January 25, 2010}}</ref> At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million.<ref>{{cite news|last=Patel|first=Kunur|url=http://adage.com/article/special-report-agency-alist-2010/360i-6-ad-age-agency-a-list/148354/|title=360i Is No. 6 on the Ad Age Agency A-List|work=Advertising Age|date=January 24, 2011}}</ref>


360i was acquired as a digitally-led communications agency.<ref name="Patel"/>
360i was acquired as a digitally-led communications agency.<ref name="Patel"/>


Innovation Interactive was acquired by Dentsu in 2010 for $275mm<ref>{{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010}}</ref> and remains a unit of Dentsu, Inc.<ref name="Patel"/> Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by [[Sarah Hofstetter]],<ref>{{cite news|last=McClellan|first=Steve|url=http://www.mediapost.com/publications/article/219394/360i-revamps-top-management-sarah-hofstetter-name.html|title=360i Revamps Top Management, Sarah Hofstetter Named Global CEO|work=Mediapost|date=February 12, 2013}}</ref><ref>{{Cite journal|last=Timke|first=Edward|last2=Hofstetter|first2=Sarah|date=2017-07-01|title=Interview with Sarah Hofstetter|url=https://muse.jhu.edu/article/663706|journal=Advertising & Society Quarterly|language=en|volume=18|issue=2|doi=10.1353/asr.2017.0016|issn=2475-1790}}</ref> a 360i executive since 2005 and the founder of the firm's social media and strategy practices.<ref name="Agency Marketer of the Year">{{cite news|url=http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/|title=Agency Marketer of the Year|work=iMedia Connection|access-date=February 11, 2015|archive-url=https://web.archive.org/web/20150211232913/http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/|archive-date=February 11, 2015|dead-url=yes|df=mdy-all}}</ref> In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.<ref name=":0">{{Cite news|url=http://adage.com/article/agency-news/360i-ups-jared-belsky-ceo-sarah-hofstetter-chair/313260/|title=Management shifts at 360i as Belsky, Hofstetter take new roles|access-date=2018-08-21|language=en}}</ref> That same year, President Jared Belsky was promoted to CEO,<ref name=":0" /> and CMO Abbey Klaassen was promoted to President, New York.<ref>{{Cite news|url=http://adage.com/article/agency-news/360i-cmo-abbey-klaasen-named-president-york/312878/|title=360i CMO Abbey Klaassen named president of New York HQ|access-date=2018-08-21|language=en}}</ref>
Innovation Interactive was acquired by Dentsu in 2010 for $275mm<ref>{{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010}}</ref> and remains a unit of Dentsu, Inc.<ref name="Patel"/> Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by [[Sarah Hofstetter]],<ref>{{cite news|last=McClellan|first=Steve|url=http://www.mediapost.com/publications/article/219394/360i-revamps-top-management-sarah-hofstetter-name.html|title=360i Revamps Top Management, Sarah Hofstetter Named Global CEO|work=Mediapost|date=February 12, 2013}}</ref> a 360i executive since 2005 and the founder of the firm's social media and strategy practices.<ref name="Agency Marketer of the Year">{{cite news|url=http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/|title=Agency Marketer of the Year|work=iMedia Connection|access-date=February 11, 2015|archive-url=https://web.archive.org/web/20150211232913/http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/|archive-date=February 11, 2015|url-status=dead|df=mdy-all}}</ref> In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.<ref name=":0">{{Cite news|url=http://adage.com/article/agency-news/360i-ups-jared-belsky-ceo-sarah-hofstetter-chair/313260/|title=Management shifts at 360i as Belsky, Hofstetter take new roles|access-date=2018-08-21|language=en}}</ref> That same year, President Jared Belsky was promoted to CEO,<ref name=":0" /> and CMO Abbey Klaassen was promoted to President, New York.<ref>{{Cite news|url=http://adage.com/article/agency-news/360i-cmo-abbey-klaasen-named-president-york/312878/|title=360i CMO Abbey Klaassen named president of New York HQ|access-date=2018-08-21|language=en}}</ref>


In June 2022, Dentsu announced that 360i was being merged with its other creative agencies DentsuMB and Isobar under the Dentsu Creative label, effectively retiring the 360i brand.<ref>{{Cite web|title=Dentsu International drops DentsuMB, 360i and Isobar names to break down silos|url=https://www.campaignasia.com/article/dentsu-international-drops-dentsumb-360i-and-isobar-names-to-break-down-silos/478712|website=Campaign Asia|access-date=2022-06-21|language=en}}</ref><ref>{{Cite web|title=Dentsu Unites Creative Shops in Sweeping Reorganization|url=https://adage.com/article/special-report-cannes-lions/cannes-lions-2022-dentsu-unites-creative-shops-sweeping-reorganization/2420841|website=Ad Age|access-date=2022-06-21|language=en}}</ref>
The agency was named sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research.”<ref>{{cite web|url=https://www.forrester.com/report/The+Forrester+Wave+Search+Marketing+Agencies+Q1+2016/-/E-RES122874|title=The Forrester Wave™: Search Marketing Agencies, Q1 2016|date=March 23, 2016|website=Forrester}}</ref> 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,<ref>{{cite web|url=http://www.mediapost.com/publications/article/214179/media-names-carat-omma-names-360i-agencies-of-the.html|title=MEDIA Names Carat, OMMA Names 360i Agencies Of The Year|date=November 25, 2013|website=Media Post}}</ref><ref>{{cite web|url=http://www.mediapost.com/publications/article/239499/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|date=December 16, 2014|website=Media Post}}</ref><ref>{{cite web|url=http://www.mediapost.com/publications/article/266509/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|date=January 19, 2016|website=Media Post}}</ref> and made the Ad Age A List in 2013, 2014, 2015, 2016 and 2018.<ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2013/ad-age-s-2013-agency-a-list/239302/|title=Ad Age's 2013 Agency A-List|date=January 28, 2013|website=Advertising Age}}</ref><ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2014/ad-age-s-2014-agency-a-list/291441/|title=Ad Age's 2014 Agency A-List|date=February 3, 2014|website=Advertising Age}}</ref><ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2015/ad-age-s-2015-agency-a-list/296598/|title=Ad Age's 2015 Agency A-List|date=January 26, 2015|website=Advertising Age}}</ref><ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2016/ad-age-s-2016-agency-a-list/302161/|title=Ad Age's 2016 Agency A-List|date=January 25, 2016|website=Advertising Age}}</ref><ref>{{Cite news|url=http://adage.com/article/special-report-agency-alist-2018/360i-8-ad-age-s-2018-a-list/312407/|title=360i Is No. 8 on Ad Age's 2018 A-List|access-date=2018-08-21|language=en}}</ref> In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year. <ref>{{Cite news|url=https://www.adweek.com/agencies/360i-turns-toward-tech-innovation-in-the-next-stage-of-a-20-year-evolution/|title=360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017|access-date=2018-08-21|language=en-US}}</ref>


==Products and services==
==Products and services==
360i started out as a search engine marketing and optimization company.<ref name="Patel"/> In 2005 it began offering social media marketing programs.<ref name="Agency Marketer of the Year"/> In 2008, the agency rounded out its capabilities in strategy, media and creative.<ref>{{cite news|last=McIlroy|first=Megan|url=http://adage.com/article/digital/search-specialist-360i-buys-design-shop-i33/125778/|title=Search Specialist 360i Buys Design Shop i33|work=Advertising Age|date=March 18, 2008}}</ref><ref>{{cite news|last=Mandese|first=Joe|url=http://www.mediapost.com/publications/article/239499/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|work=Mediapost|date=December 16, 2014}}</ref> spanning the US, UK, Brazil and Canada.<ref>{{cite news|last=McClellan|first=Steve|url=http://www.mediapost.com/publications/article/234241/360i-establishes-its-first-west-coast-office-in-l.html|title=360i Establishes Its First West Coast Office, In Los Angeles|work=Mediapost|date=September 16, 2014}}</ref>
360i started out as a search engine marketing and optimization company.<ref name="Patel"/> In 2005 it began offering social media marketing programs.<ref name="Agency Marketer of the Year"/> In 2008, the agency rounded out its capabilities in strategy, media and creative.<ref>{{cite news|last=McIlroy|first=Megan|url=http://adage.com/article/digital/search-specialist-360i-buys-design-shop-i33/125778/|title=Search Specialist 360i Buys Design Shop i33|work=Advertising Age|date=March 18, 2008}}</ref><ref>{{cite news|last=Mandese|first=Joe|url=http://www.mediapost.com/publications/article/239499/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|work=Mediapost|date=December 16, 2014}}</ref> spanning the US, UK, Brazil and Canada.<ref>{{cite news|last=McClellan|first=Steve|url=http://www.mediapost.com/publications/article/234241/360i-establishes-its-first-west-coast-office-in-l.html|title=360i Establishes Its First West Coast Office, In Los Angeles|work=Mediapost|date=September 16, 2014}}</ref>


Notable work from the agency includes “Adaptoys”, a line of accessible toys that allow those living with paralysis to rejoin playtime,<ref>{{cite web|title=Christopher Reeve's Son Announces Creation of Accessible Toys: 'Everyone Deserves the Chance to Play'|url=http://people.com/celebrity/christopher-dana-reeve-foundation-launches-adaptoys-line-of-adapted-toys/|website=People|date=May 2, 2016}}</ref> Oreo's "Dunk in the Dark" social ad that went viral during [[Super Bowl XLVII]],<ref>{{cite news|last=Sanders|first=Rachel|url=https://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast|title=How Oreo Got That Twitter Ad Up So Fast|work=BuzzFeed|date=February 3, 2013}}</ref> "Westworld: The Maze", HBO's first full-scale voice skill that is compatible with any Alexa enabled device, <ref>{{Cite news|url=https://www.wired.com/story/westworld-amazon-echo/|title=You Can Now Live Out 'Westworld' With Your Amazon Echo|work=WIRED|access-date=2018-08-21|language=en-US}}</ref> and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies.<ref>{{Cite news|url=https://www.campaignlive.com/article/oreo-launches-limited-edition-packs-worlds-struggling-lefties/1490262|title=Oreo launches limited edition packs for world's struggling lefties|access-date=2018-08-21}}</ref>
Notable work from the agency included "Adaptoys", a line of accessible toys that allow those living with paralysis to rejoin playtime,<ref>{{cite web|title=Christopher Reeve's Son Announces Creation of Accessible Toys: 'Everyone Deserves the Chance to Play'|url=http://people.com/celebrity/christopher-dana-reeve-foundation-launches-adaptoys-line-of-adapted-toys/|website=People|date=May 2, 2016}}</ref> Oreo's "Dunk in the Dark" social ad that went viral during [[Super Bowl XLVII]],<ref>{{cite news|last=Sanders|first=Rachel|url=https://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast|title=How Oreo Got That Twitter Ad Up So Fast|work=BuzzFeed|date=February 3, 2013}}</ref> "Westworld: The Maze", HBO's first full-scale voice skill that is compatible with any Alexa enabled device,<ref>{{Cite magazine|url=https://www.wired.com/story/westworld-amazon-echo/|title=You Can Now Live Out 'Westworld' With Your Amazon Echo|magazine=WIRED|access-date=2018-08-21|language=en-US}}</ref> the [[Global Oreo Vault]],<ref>{{Cite web |last=Zelaya |first=Ian |title=How Oreo Made a Doomsday Vault That Fans Voted 2020's Top Ad |url=https://www.adweek.com/agencies/how-oreo-ended-up-building-a-doomsday-vault-that-fans-voted-the-best-ad-stunt-of-2020/ |access-date=2023-07-07 |website=www.adweek.com |date=December 14, 2020 |language=en-US}}</ref> and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies.<ref>{{Cite news|url=https://www.campaignlive.com/article/oreo-launches-limited-edition-packs-worlds-struggling-lefties/1490262|title=Oreo launches limited edition packs for world's struggling lefties|access-date=2018-08-21}}</ref>


==References==
==References==
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<ref name="360i-clients">{{cite web|url=http://www.360i.com/clients/|title=360i Clients|work=360i|date=February 5, 2013}}</ref>
<ref name="360i-clients">{{cite web|url=http://www.360i.com/clients/|title=360i Clients|work=360i|date=February 5, 2013}}</ref>
<ref name="alist-2013">{{cite news|last=Schultz|first=E.J.|url=http://adage.com/article/special-report-agency-alist-2013/360i-2-ad-age-s-agency-a-list/239309/|title=360i is No. 2 on Ad Age's Agency A-List|work=[[Advertising Age]]|date=January 28, 2013}}</ref>
<ref name="alist-2013">{{cite news|last=Schultz|first=E.J.|url=http://adage.com/article/special-report-agency-alist-2013/360i-2-ad-age-s-agency-a-list/239309/|title=360i is No. 2 on Ad Age's Agency A-List|work=[[Advertising Age]]|date=January 28, 2013}}</ref>
<ref name="alist-2014">{{cite news|last=Schultz|first=E.J.|url=http://adage.com/article/special-report-agency-alist-2014/360i-3-ad-age-s-2014-agency-a-list/291355/|title=360i Is No. 3 on Ad Age's 2014 Agency A-List||work=[[Advertising Age]]|date=February 3, 2014}}</ref>
<ref name="alist-2014">{{cite news|last=Schultz|first=E.J.|url=http://adage.com/article/special-report-agency-alist-2014/360i-3-ad-age-s-2014-agency-a-list/291355/|title=360i Is No. 3 on Ad Age's 2014 Agency A-List|work=[[Advertising Age]]|date=February 3, 2014}}</ref>
<ref name="creativity-mag">{{cite news|last=Pathak|first=Shareen|url=http://creativity-online.com/news/creativity-innovators-of-the-year-360i/291116/|title=CREATIVITY INNOVATORS OF THE YEAR 2013: 360I||work=[[Creativity Magazine]]|date=February 3, 2014}}</ref>
<ref name="creativity-mag">{{cite news|last=Pathak|first=Shareen|url=http://creativity-online.com/news/creativity-innovators-of-the-year-360i/291116/|title=CREATIVITY INNOVATORS OF THE YEAR 2013: 360I|work=[[Creativity Magazine]]|date=February 3, 2014}}</ref>
<ref name="adage-best">{{cite news|url=http://adage.com/article/special-report-best-places-to-work-2012/360i-7-ad-age-s-places-work-list/233643/|title=360i Is No. 7 on Ad Age's Best Places to Work List|work=[[Advertising Age]]|date=January 28, 2013}}</ref>
<ref name="adage-best">{{cite news|url=http://adage.com/article/special-report-best-places-to-work-2012/360i-7-ad-age-s-places-work-list/233643/|title=360i Is No. 7 on Ad Age's Best Places to Work List|work=[[Advertising Age]]|date=January 28, 2013}}</ref>
<ref name="imedia-2012">{{cite news|url=http://www.imediaconnection.com/iMediaLists/2012/agency-award-winners/360i/|title=iMedia Agency Awards 2012|work=iMedia Connection|date=December 5, 2012}}</ref>
<ref name="imedia-2012">{{cite news|url=http://www.imediaconnection.com/iMediaLists/2012/agency-award-winners/360i/|title=iMedia Agency Awards 2012|work=iMedia Connection|date=December 5, 2012}}</ref>
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<ref name="bacon-barter">{{cite news|last=Elliott|first=Stuart|url=http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/|title=Oscar Mayer Proposes a New Bacon as a New Currency|work=The New York Times|date=September 10, 2012}}</ref>
<ref name="bacon-barter">{{cite news|last=Elliott|first=Stuart|url=http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/|title=Oscar Mayer Proposes a New Bacon as a New Currency|work=The New York Times|date=September 10, 2012}}</ref>
<ref name="oreo-dunkindark">{{cite news|last=Sanders|first=Rachel|url=https://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast|title=How Oreo Got That Twitter Ad Up So Fast|work=BuzzFeed|date=February 3, 2013}}</ref>
<ref name="oreo-dunkindark">{{cite news|last=Sanders|first=Rachel|url=https://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast|title=How Oreo Got That Twitter Ad Up So Fast|work=BuzzFeed|date=February 3, 2013}}</ref>
<ref name="fast-company">{{cite news|url=http://www.360i.com/about/press/fast-company-names-360i-world-s-innovative-companies/|title=Fast Company Names 360i to "World's Most Innovative Companies" List|work=360i|date=February 17, 2011}}</ref><ref name="imedia-blog">{{cite news|last=Estrin|first=Michael|url=http://www.imediaconnection.com/article_full.aspx?id=32263|title=16 lesser-known marketing blogs you should read|work=iMedia|date=July 18, 2012}}</ref><ref name="wsj-steel">{{cite news|last=Steel|first=Emily|url=https://www.wsj.com/articles/SB119189368160253014|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|accessdate=March 26, 2010|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=October 9, 2007}}</ref><ref name="mediapost-omma-2010">{{cite web|last=Sullivan|first=Laurie|url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142261|title=''OMMA''{{'s}} Agency of the Year 2010: Best Use of Search: 360i|work=MediaPost|accessdate=January 1, 2011}}</ref><ref name="shorty">{{cite web | title = Best Use of Social Media for a Consumer Product or Service | work = Shorty Awards | url = http://industry.shortyawards.com/category/consumer | accessdate = September 4, 2012}}</ref>
<ref name="fast-company">{{cite news|url=http://www.360i.com/about/press/fast-company-names-360i-world-s-innovative-companies/|title=Fast Company Names 360i to "World's Most Innovative Companies" List|work=360i|date=February 17, 2011}}</ref><ref name="imedia-blog">{{cite news|last=Estrin|first=Michael|url=http://www.imediaconnection.com/article_full.aspx?id=32263|title=16 lesser-known marketing blogs you should read|work=iMedia|date=July 18, 2012}}</ref><ref name="wsj-steel">{{cite news|last=Steel|first=Emily|url=https://www.wsj.com/articles/SB119189368160253014|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|access-date=March 26, 2010|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=October 9, 2007}}</ref><ref name="mediapost-omma-2010">{{cite web|last=Sullivan|first=Laurie|url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142261|title=''OMMA''{{'s}} Agency of the Year 2010: Best Use of Search: 360i|work=MediaPost|access-date=January 1, 2011}}</ref><ref name="shorty">{{cite web | title = Best Use of Social Media for a Consumer Product or Service | work = Shorty Awards | url = http://industry.shortyawards.com/category/consumer | access-date = September 4, 2012}}</ref>
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[[Category:Marketing companies established in 1998]]
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[[Category:Online companies]]
[[Category:Advertising agencies based in New York City]]
[[Category:Advertising agencies based in New York City]]
[[Category:Internet marketing companies]]
[[Category:Digital marketing companies of the United States]]
[[Category:1998 establishments in New York (state)]]
[[Category:1998 establishments in New York City]]
[[Category:Dentsu Aegis Network brands]]
[[Category:Dentsu Aegis Network brands]]
[[Category:2010 mergers and acquisitions]]
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[[Category:American subsidiaries of foreign companies]]

Latest revision as of 01:52, 8 January 2025

For the video resolution, see Low-definition television.

360i
Type of site
Subsidiary
Founded1998
HeadquartersNew York City, United States
No. of locationsAtlanta
Chicago
Los Angeles
New York
Area servedWorldwide
Key peopleJared Belsky (CEO), Abbey Klaassen (President, New York), Menno Kluin (Chief Creative Officer), Doug Rozen (Chief Media Officer)
IndustryMarketing & advertising
ServicesMarketing
Employees1000+
ParentDentsu International[1][2]
URL360i.com

360i was a New York City-based digital agency[3] founded in 1998. It was a business unit of Dentsu.[1][2]

Corporate history

[edit]

360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski[4] as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million.[6]

360i was acquired as a digitally-led communications agency.[5]

Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.[10] That same year, President Jared Belsky was promoted to CEO,[10] and CMO Abbey Klaassen was promoted to President, New York.[11]

In June 2022, Dentsu announced that 360i was being merged with its other creative agencies DentsuMB and Isobar under the Dentsu Creative label, effectively retiring the 360i brand.[12][13]

Products and services

[edit]

360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[14][15] spanning the US, UK, Brazil and Canada.[16]

Notable work from the agency included "Adaptoys", a line of accessible toys that allow those living with paralysis to rejoin playtime,[17] Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII,[18] "Westworld: The Maze", HBO's first full-scale voice skill that is compatible with any Alexa enabled device,[19] the Global Oreo Vault,[20] and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies.[21]

References

[edit]
  1. ^ a b Vranica, Suzanne (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on April 8, 2010. Retrieved March 30, 2010.
  2. ^ a b Patel, Kunur (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on April 9, 2010. Retrieved May 24, 2010.
  3. ^ Steel, Emily (October 9, 2007). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved March 26, 2010. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ^ "360i". The Atlanta Journal-Constitution.
  5. ^ a b c d Patel, Kunur (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age.
  6. ^ Patel, Kunur (January 24, 2011). "360i Is No. 6 on the Ad Age Agency A-List". Advertising Age.
  7. ^ Vranica, Suzanne (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal.
  8. ^ McClellan, Steve (February 12, 2013). "360i Revamps Top Management, Sarah Hofstetter Named Global CEO". Mediapost.
  9. ^ a b "Agency Marketer of the Year". iMedia Connection. Archived from the original on February 11, 2015. Retrieved February 11, 2015.
  10. ^ a b "Management shifts at 360i as Belsky, Hofstetter take new roles". Retrieved August 21, 2018.
  11. ^ "360i CMO Abbey Klaassen named president of New York HQ". Retrieved August 21, 2018.
  12. ^ "Dentsu International drops DentsuMB, 360i and Isobar names to break down silos". Campaign Asia. Retrieved June 21, 2022.
  13. ^ "Dentsu Unites Creative Shops in Sweeping Reorganization". Ad Age. Retrieved June 21, 2022.
  14. ^ McIlroy, Megan (March 18, 2008). "Search Specialist 360i Buys Design Shop i33". Advertising Age.
  15. ^ Mandese, Joe (December 16, 2014). "OMMA Digital Agency of the Year: 360i". Mediapost.
  16. ^ McClellan, Steve (September 16, 2014). "360i Establishes Its First West Coast Office, In Los Angeles". Mediapost.
  17. ^ "Christopher Reeve's Son Announces Creation of Accessible Toys: 'Everyone Deserves the Chance to Play'". People. May 2, 2016.
  18. ^ Sanders, Rachel (February 3, 2013). "How Oreo Got That Twitter Ad Up So Fast". BuzzFeed.
  19. ^ "You Can Now Live Out 'Westworld' With Your Amazon Echo". WIRED. Retrieved August 21, 2018.
  20. ^ Zelaya, Ian (December 14, 2020). "How Oreo Made a Doomsday Vault That Fans Voted 2020's Top Ad". www.adweek.com. Retrieved July 7, 2023.
  21. ^ "Oreo launches limited edition packs for world's struggling lefties". Retrieved August 21, 2018.
[edit]
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