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{{Short description|Bolivian traffic calming program}} |
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{{Multiple issues| |
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[[File:Zebras of La Paz.jpg|thumb|upright=1.3|A costumed zebra character helping a man to cross the road]] |
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{{Notability|date=June 2019}} |
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The '''La Paz traffic zebras''', locally known as '''{{lang|es|Educadores Urbanos Cebras}}''' ("Zebra Urban Educators"), are a group of "urban educators" dressed in one-piece zebra costumes. The "zebras", at-risk youth employed by the city government, work to calm traffic and educate citizens in road safety. |
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{{Essay-like|date=June 2019}} |
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{{Unreferenced|date=June 2019}} |
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Founded in [[La Paz]], Bolivia, the program has since expanded in scope and been implemented in several other Bolivian cities. |
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}} |
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[[File:Zebras of La Paz.jpg|thumb]] |
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The '''Zebras Urban Educators of La Paz Bolivia''' is a program that was born in 2001 as a tool for the Vial Plan of the [http://www.lapaz.bo/ '''Autonomous Municipal Government of La Paz'''] to evidence the crosswalks, or [[Zebra crossing|zebra crossings]], and to help reduce road chaos in the city. |
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==Background== |
==Background== |
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The La Paz traffic zebra program was founded in 2001, in response to growing traffic concerns caused by [[rural flight]] in Bolivia and the resulting increase in commuter traffic.<ref name="use">{{cite web |title=La Paz Road Zebras: A Citizen Culture Project |url=https://use.metropolis.org/case-studies/zebras-a-citizen-culture-project |website=Urban Sustainability Exchange |access-date=3 May 2023 |archive-date=30 March 2023 |archive-url=https://web.archive.org/web/20230330073206/https://use.metropolis.org/case-studies/zebras-a-citizen-culture-project |url-status=live }}</ref> [[Antanas Mockus]], who founded a similar [[mime]]-based program in the 1990s as mayor of [[Bogotá]], consulted with [[Pablo Groux]] on designing the traffic zebras.<ref name="atlantic">{{cite news |last1=Henderson |first1=Isabel |title=Big in Bolivia: Zebras in the Streets |url=https://www.theatlantic.com/magazine/archive/2017/03/zebras-in-the-streets/513836/ |access-date=3 May 2023 |publisher=The Atlantic |date=March 2017 |archive-date=29 April 2023 |archive-url=https://web.archive.org/web/20230429233639/https://www.theatlantic.com/magazine/archive/2017/03/zebras-in-the-streets/513836/ |url-status=live }}</ref> The zebras, or {{lang|es|cebritas}} (a choice inspired by "[[zebra crossing]]s", or {{lang|es|"pasos de cebra"}}), were conceived of as a humorous way to educate citizens about road safety, on the theory that drivers might respond better to their mockery than to normal law enforcement.<ref name="use" /> |
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[[File:Zebra of La Paz.jpg|thumb]] |
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In the year 2001 the vial situation in [[:es:La Paz|La Paz Bolivia]] was critical, it began an excessive increase of the automotive fleet and the citizens didn´t properly know nor exercised their rights and obligations on the streets. It was then that from the Autonomous Municipal Government from La Paz a Vial Plan was proposed, that looked to order and control the entry and transit of the cars in the city center and to disseminate an awareness campaign aimed at citizens on the main rules of road, like the proper use of the crosswalk or the zebra crossing. |
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The vision of the municipal management was focused on working directly with the citizens, having in mind that the message of a mass campaign on the traditional mass media would be lost or blur in the impersonal nature of these media. |
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The idea was to generate a platform to connect with the people and to take the message in a more direct way, but it had to be creative and not invasive, so that the citizens wouldn’t feel questioned by their habits. The City Hall of La Paz had to reach them in a friendly and innovative way. |
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==The Program== |
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To develop the Vial Plan, a group young and creative people had the idea to show the zebra crossing, with a character that would represent a Zebra: a two pieces costume that emulates the animal. In a playful way they could make people notice that there is a space for them to exercise their rights as citizens and to walk safely through the streets. That’s how they realized that there was a great amount of citizens of La Paz that didn’t know there was a zebra crossing or what was it for. For this initiative they invited young people that worked polishing shoes or selling candies on the streets to play this curious character. |
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This policy of focusing on people's needs and improving the citizen’s behavior, helped to see more clearly the phenomenon that was taking place on the streets. Citizens and drivers did not understand the work of these young people dressed as zebras and sometimes reacted violently. On the other hand, the zebras did not understand their role in the Vial Plan, only felt that they were people doing funny things on the streets. |
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That is when the training process with the young volunteers that were part of the [https://www.facebook.com/CebrasLaPazoficial/ Zebra Program] began in performing arts, body language, theater and alternative techniques of education. From this process, the character of the zebra and its role were born: Urban Educator. The young people understood their reason for being on the streets and began to create their own philosophy based on education with love and respect. The vision thereafter was to improve citizen habits by inspiring people to be their best version. |
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One of the main lines of this program is to focus public policies on the welfare of citizens and to offer tools, spaces and projects to meet the emotional needs of people. The zebra has become synonymous to living in wellness and generating positive actions in the environment with gratitude, love and respect. |
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The project has a double sense of benefit to the social and educational. Social, because it gives young people a space for personal growth and development, self-esteem and commitment to their city. And educational, because it offers a real alternative of citizen education based on respect for the other and understand the difference between public space and common space. Looking for harmonious coexistence. |
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[https://www.theatlantic.com/magazine/archive/2017/03/zebras-in-the-streets/513836/ Finally the character is recognized for his educational work in the city and is rewarded by the love of the children who see in them an inspiring character and an example to follow.] |
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==Milestones== |
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'''2001 - Pilot experience accompanying the Vial Plan''' |
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The project was born on November 19, 2001 with the figure of a Zebra on 4 legs to attract the attention of the citizens in La Paz, Bolivia. Starting with only 24 young people, the idea was to wear a costume of a zebra to draw attention and start the Vial Plan, making visible the strips of the zebra crossing with a character representing a zebra. |
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'''2002 - Organization schedules, places and equipment''' |
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The support for the Vial Plan continued, placing the young people in their four-legged zebra costumes consecutively in schedules and places of the city center, but the citizens still didn’t notice the crosswalks. |
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''' ''' |
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'''2003 - Agreement with Arco Iris foundation, beginning of the concept of Urban Educators''' |
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The reaction of the citizens, the media, the drivers and the stop agents themselves gave signs that something was happening: the idea was perceived and provoked different reactions, which at first were not very good. Gradually the perception of the citizens of La Paz started to improve, but more importantly, people began to understand that it was necessary to respect many things in the city. At this point, the Autonomous Municipal Government of La Paz made an agreement with the Arco Iris Foundation, which worked on the projects with vulnerable young people like the “Hogar de Niñas Obrajes”, “Centro de Adolescentes Trabajadores”, “Proyecto Casa de Paso” and “Proyecto Trabajadores”, so that children who were part of these projects and were in the process of reinsertion could participate at the Zebras Program of La Paz. |
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'''2004 - Entrance to public schools with a message through theater; "Mateo and his zebra" and the zebra is a one-piece costume ''' |
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The zebras became known as Urban Educators and this allowed the program to go beyond the streets and teach in other spaces like the schools in the city of La Paz through the theatrical play called "Mateo and his zebra" that showed the changes that could be made through observing and reacting to the difficulties of the city. |
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The 4-legged zebra became a friendlier character with an individual (two-legged) outfit that was also more appealing to the public. |
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'''2005 - Creation of the Directorate of Citizen Culture of the Municipality of La Paz, participation in the festive calendar with education''' |
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An important aspect for the development of the Zebras Urban Educators Program was the decision in the Autonomous Municipal Government of La Paz, to carry out the management to create the new Citizen Culture Directorate, at the request of the citizens of La Paz who participated in the cultural dialogue workshops. The task of this Directorate was to develop citizenship education and to find ways to reach people to begin the change of attitudes, doing a work through the participation of the Zebra Project in the different activities of the festive calendar of La Paz. |
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'''2006 - Birth of the Donkey "Urban Educator" showing errors''' |
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After achieving the development of a friendly image of the Zebra, his antagonist partner, the Donkey was created as an educator who teaches through play and irony. Its function is to show the errors so that people can react and correct them. |
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'''2007 - Democratization of the participation of the zebras contributing to self-evaluation''' |
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Although the presence of the Zebra unleashed several reactions, it is important to note that it was difficult for citizens to recognize that their behavior had to be corrected in the streets and therefore sometimes had negative reactions to the character, so the Directorate of Citizen Culture proposed a new way of acting, relationships that were fractured and distanced began to feed into a relationship of fellowship. The young Urban Educators, began to express their messages from the cordiality, the respect and the love. |
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In 2007 the Citizen Culture Strategy was created to work the themes: “La Paz in Order”, “La Paz Safe”, “La Paz Clean and Healthy” and “La Paz without Noise”. In 2011, because of the mega-slip, one more theme was added to the strategy “La Paz Alert” that works the management and prevention of risks. In 2016 the last theme “La Paz Happy” is created, which is transversal to the others. |
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''' ''' |
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'''2008 – Creation of the Zebra Philosophy: putting yourself in other people’s places''' |
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After the internal review, it was possible to receive proposals from all the young volunteers, pointing out important aspects and proposals for actions in the street. With simpler ways of reaching people, the Zebras broke away from the stall agent's attitude. The approach was that from the greeting begins everything and regain the "please and thank you" that was completely lost in everyday relationships. |
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In this way the philosophy of the Zebra was born based on putting itself in other people’s places, to prohibit is not to educate and the most important values are consideration, responsibility and respect. |
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'''2009 - Change in the relationship between the Zebras and the people''' |
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After verifying that the form was to observe, accompany, care and teach people, the project aimed at conquering the emotion of people to reflect on their attitudes and behaviors in order to change them. |
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From that moment the Zebras adopted an educative function that was given by the sympathy that managed to wake the Zebra and the great confidence of all. The Zebra Urban Educator became a channel of communication between the citizens and the Municipal Autonomous Government of La Paz. |
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'''2010 - Expansion of the Zebras Program to Tarija, Bolivia''' |
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In 2010 the Mayor of Tarija visited the city of La Paz and while passing through the center of La Paz he found a Zebra operating at the traffic lights of Cochabamba Street and Av. Mariscal Santa Cruz. After the experience, the Mayor of Tarija requested to the Municipal Autonomous Government of La Paz to export the Program with the same line to his city. This year the Zebras project started in the city of Tarija, Bolivia. |
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''' ''' |
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'''2011 -Expansion in macro districts of La Paz''' |
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It was proposed the creation of macro-district teams to serve other sectors of the city and therefore to respond the demands beyond the Municipality. |
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Requests for visits with zebras to educational units and other organizations were increasing year by year, due to the educational value of the character and the themes that he teaches. For this reason, teams of zebras for the sub-municipalities of four macro districts were formed: Max Paredes, Centro, Cotahuma and the Líder team, generating a greater space of opportunity for young people. |
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'''2012 - Zebra educator of children and expansion of the Program to the city of Sucre and creation of the Program of Happiness''' |
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"Because children are the present that we must all protect," was the message that began to spread through the Zebras Urban Educators Program, educating with values in the squares of the macrodistricts on Saturdays. |
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In 2012 began the implementation of the "Zebra Week" which consisted of visiting educational units on Mondays, hospitals on Tuesdays, markets of the city on Wednesday, Thursdays youth spaces and Fridays nursing homes. |
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'''[http://www.bolivia.com/cultura/noticias/sdi/75315/cebras-de-la-paz-celebran-12-anos-educando-a-la-ciudadania 2013 - Formation of the Zebras Urban Educators Unit, support to the Municipal School Program of Citizen Culture and start of the communication campaign "Zeta"]''' |
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In 2013, the project grew into the Zebras Urban Educators Unit of the Citizen Culture Department, which is attached to the Municipal Autonomous Government of La Paz. |
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The Presence of the Zebras increased in the educational units supporting the Municipal School Program of Citizen Culture that works on the themes of the Citizen Culture Strategy. On the other hand, in this year the “Zeta Campaign” was launched, a miniseries that takes like main character a Zebra that seeks to raise awareness to the citizens of La Paz on the subject of management and prevention of risks - La Paz Alert and the other themes of Culture Citizen. |
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The "Zebra Urban Educators Program" was registered and approved as intellectual property of the Municipal Autonomous Government of La Paz. |
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''' ''' |
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The program initially employed just 24 "zebras", with two people in each [[pantomime horse|zebra suit]].<ref name="guardian">{{cite news |last1=Shahriari |first1=Sara |title=Zebra-suited urbanists of Bolivia undeterred by hit-and-run death |url=https://www.theguardian.com/cities/2014/aug/26/zebra-urbanists-bolivia-hit-run-death-road-safety |access-date=3 May 2023 |work=The Guardian |date=26 August 2014 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503194724/https://www.theguardian.com/cities/2014/aug/26/zebra-urbanists-bolivia-hit-run-death-road-safety |url-status=live }}</ref> These early zebras policed the streets, directing traffic with whistles and flags.<ref name="atlantic" /> As the program developed and grew, the suits were redesigned to single-person outfits which could navigate traffic more easily, and the zebras' techniques shifted more towards humor and encouragement.<ref name="guardian" /><ref name="atlantic" /> |
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'''2014 - First Meeting of Urban Educators of Sister Cities and First International Congress of Happiness''' |
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==Program== |
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In November 2014 the first meeting of Cebras Urban Educators took place between the cities of La Paz, Tarija and Sucre, where workshops were held to review, strengthen and improve the actions of Urban Educators with the point of views of young people. |
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[[File:Zebra of La Paz.jpg|thumb|upright|A costumed zebra character hugging a child]] |
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'''2015 - [http://www.paginasiete.bo/sociedad/2015/3/20/cebras-patrimonio-cultural-inmaterial-50641.html Zebras Intangible Cultural Heritage of the Municipality] of La Paz and expansion of the program to El Alto''' |
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The traffic zebra program works with local youth organizations to employ at-risk teens and young adults. The young people, who are employed part-time by the La Paz city government, are given two months of training, paid the local minimum wage, and provided with health insurance. In addition, the program offers them access to classes, mentorship, and training in job skills for future employment.<ref name="guardian" /><ref name="use" /> A "Zebra for a Day" ({{lang|es|"Cebra Por Un Día"}}) program also allows locals and tourists to try working as a traffic zebra.<ref name="telegraph">{{cite news |last1=Joyner |first1=Caroline |title=Why Bolivia is using animal onesies to tackle the problem of road deaths |url=https://www.telegraph.co.uk/travel/destinations/south-america/bolivia/articles/just-back-la-paz/ |access-date=3 May 2023 |publisher=Telegraph |date=16 October 2017 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503202651/https://www.telegraph.co.uk/travel/destinations/south-america/bolivia/articles/just-back-la-paz/ |url-status=live }}</ref> |
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In the year 2015 the Zebras were named Intangible Cultural Heritage of the Municipality of La Paz and above all a La Paz city icon, adopting as a task to strengthen the work for the development of a Citizen Culture with values. |
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Zebras encourage safe driving behavior at pedestrian crossings and traffic lights, often through antics like lying across the hood of a car stopped in a crosswalk, in addition to more standard methods like distributing leaflets and directing traffic.<ref name="atlantic" /><ref name="telegraph" /> Their mission has expanded to include citizen education on topics besides road safety, such as recycling, water conservation, noise pollution, and bullying.<ref name="guardian" /> Zebras make appearances at schools, hospitals, nursing homes, homeless shelters, television shows, and street festivals.<ref name="mic">{{cite news |last1=Wein |first1=Daniel |title=La Paz's beloved zebra crossing guards endure — here's what it's like to be one for a day |url=https://www.mic.com/articles/152718/la-paz-s-beloved-zebra-crossing-guards-endure-here-s-what-it-s-like-to-be-one-for-a-day |access-date=3 May 2023 |agency=BDG |publisher=Mic |date=31 August 2016 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503202652/https://www.mic.com/articles/152718/la-paz-s-beloved-zebra-crossing-guards-endure-here-s-what-it-s-like-to-be-one-for-a-day |url-status=live }}</ref><ref name="atlantic" /> In 2006, the program added "donkeys" as a negative counterpart to the friendly zebras; the donkeys were later discontinued.<ref>{{cite news |last1=Mendoza |first1=Luz |title=Las populares Cebras de La Paz cumplen 13 años concientizando a la población |url=https://eju.tv/2014/11/las-populares-cebras-de-la-paz-cumplen-13-aos-concientizando-a-la-poblacin/ |access-date=3 May 2023 |publisher=eju! |date=19 November 2014 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503215822/https://eju.tv/2014/11/las-populares-cebras-de-la-paz-cumplen-13-aos-concientizando-a-la-poblacin/ |url-status=live }}</ref><ref>{{cite news |last1=Ugarte |first1=Alex Ayala |title=Un día bajo la piel de las cebras de La Paz |url=https://www.univision.com/noticias/citylab-vida-urbana/un-dia-bajo-la-piel-de-las-cebras-de-la-paz |access-date=3 May 2023 |publisher=Vix |date=28 September 2016 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503215825/https://www.univision.com/noticias/citylab-vida-urbana/un-dia-bajo-la-piel-de-las-cebras-de-la-paz |url-status=live }}</ref> |
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That year, the Zebras Urban Educators started to work in the city of El Alto. |
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As of 2017, the program had employed over 3000 local youth, at a rate of more than 250 each year.<ref name="use" /> Sister programs in [[Tarija]], [[Sucre]], and [[El Alto]] bring the total number of zebras working at any given time to more than 400.<ref name="atlantic" /><ref name="mic" /> |
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'''2016 - [http://www.lostiempos.com/tendencias/interesante/20161119/cebras-paz-cumplen-15-anos-son-codiciadas-ciudades-europeas 15 years of the Program and Prize to the Guangzhou International Award for Urban Innovation in China]''' |
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==Impact== |
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In 2016 the Zebras Urban Educators Program, which celebrated 15 years of action, won the Guangzhou International Award for Urban Innovation in China because of the ease of replicability of the project and its dual function: educational and social. On the other hand, they also took the title of the Most Voted City Online. |
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The traffic zebras were declared a cultural asset by the city of La Paz in 2014, and by UNESCO in 2015.<ref>{{cite web |title=Zebras: A Citizen Culture Project |url=https://www.urbanagendaplatform.org/best-practice/zebras-citizen-culture-project |website=Urban Agenda Platform |access-date=3 May 2023 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503223119/https://www.urbanagendaplatform.org/best-practice/zebras-citizen-culture-project |url-status=live }}</ref><ref name="guang">{{cite web |title=Zebras: A Citizen Culture Project |url=http://www.guangzhouaward.org/a/723.html?lang=en |website=Guangzhou Award |access-date=3 May 2023 |date=13 December 2016 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503220616/http://www.guangzhouaward.org/a/723.html?lang=en |url-status=live }}</ref> In 2016, they received the Guangzhou International Award for Urban Innovation in the "safe and accessible cities" category.<ref name="guang" /><ref>{{cite news |last1=Michell |first1=Nick |title=Photo: Guangzhou-awards Guangzhou unveils winners of third urban awards |url=https://cities-today.com/guangzhou-unveils-winners-third-urban-awards/ |access-date=3 May 2023 |publisher=Cities Today |date=8 December 2016 |archive-date=7 February 2022 |archive-url=https://web.archive.org/web/20220207010829/https://cities-today.com/guangzhou-unveils-winners-third-urban-awards/ |url-status=live }}</ref> |
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A children's book based on the La Paz traffic zebras, {{lang|es|Mateo Y La Cebra Que Buscaba Un Paso de Peatones}} ("Mateo and the Zebra who was Looking for a Crosswalk"), was published in 2018.<ref>{{cite book |title=Mateo Y La Cebra Que Buscaba Un Paso de Peatones |id={{ASIN|1790981611|country=mx}} }}</ref> The zebras themselves have performed a similar play, "{{lang|es|Mateo y su cebra}}" ("Mateo and his Zebra"), at local events.<ref>{{cite news |title="Mateo y su cebra" se presentan en la Feria del Libro |url=https://www.noticiasfides.com/nacional/sociedad/mateo-y-su-cebra-se-presentan-en-la-feria-del-libro-232378 |access-date=3 May 2023 |publisher=Noticias Fides |date=13 August 2004 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503214412/https://www.noticiasfides.com/nacional/sociedad/mateo-y-su-cebra-se-presentan-en-la-feria-del-libro-232378 |url-status=live }}</ref> A national television show, "The Z", depicts the life of a young man who works as a traffic zebra.<ref name="use" /><ref name="guang" /> |
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'''2017 - International zebras''' |
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In 2017, [[John Oliver]] featured the traffic zebras on his show [[Last Week Tonight]], discussing their impact on the traffic in La Paz and inviting viewers to add videos of dancing zebras to unpleasant news stories.<ref>{{cite news |last1=Locker |first1=Melissa |title=The Internet Is Using John Oliver's Dancing Zebras to Make Reality More Appealing |url=https://time.com/4707865/best-john-oliver-zebra-memes/ |access-date=3 May 2023 |publisher=Time |date=21 March 2017 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503225729/https://time.com/4707865/best-john-oliver-zebra-memes/ |url-status=live }}</ref> La Paz mayor [[Luis Revilla]] invited Oliver to visit the city and participate in the "Zebra for a Day" program, an invitation Oliver declined on-air in favor of dancing with a costumed zebra.<ref>{{cite news |last1=Cruz |first1=Hector |title=Bolivia reacts to John Oliver's Last Week Tonight zebras memes |url=https://lastnighton.com/2017/04/03/bolivia-reacts-john-olivers-last-week-tonight-zebra-meme/ |access-date=3 May 2023 |publisher=Fansided |date=3 April 2017 |archive-date=3 May 2023 |archive-url=https://web.archive.org/web/20230503225739/https://lastnighton.com/2017/04/03/bolivia-reacts-john-olivers-last-week-tonight-zebra-meme/ |url-status=live }}</ref> In 2020, in collaboration with the [[United States Postal Service]], Oliver released a sheet of stamps which included the zebras among other popular characters presented in the show.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211209/IoL8g0W9gAQ Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20200511104325/https://www.youtube.com/watch?v=IoL8g0W9gAQ&gl=US&hl=en Wayback Machine]{{cbignore}}: {{cite AV media| url = https://www.youtube.com/watch?v=IoL8g0W9gAQ| title = USPS: Last Week Tonight with John Oliver (HBO) | website=[[YouTube]]}}{{cbignore}}</ref> |
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In 2017, [[Last Week Tonight with John Oliver]] presented the Zebras of La Paz highlighting the work they do in the streets and showing that everything is [http://www.hollywoodreporter.com/news/john-oliver-just-add-zebras-footage-trump-budget-987285 better with a Zebra], thus creating the hashtag #JustAddZebras that became a worldwide trend and a viral phenomenon, publicizing the Zebras Urban Educators Program internationally. |
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==See also== |
==See also== |
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{{Commons category|La Paz traffic zebras}} |
{{Commons category|La Paz traffic zebras}} |
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*[[Crossing guard]] |
*[[Crossing guard]] |
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*[[Zebra crossing]] |
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==References== |
==References== |
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[[Category:La Paz]] |
[[Category:La Paz]] |
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[[Category:Road safety organizations]] |
[[Category:Road safety organizations]] |
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[[Category:Culture of Bolivia]] |
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Latest revision as of 16:10, 21 September 2024
The La Paz traffic zebras, locally known as Educadores Urbanos Cebras ("Zebra Urban Educators"), are a group of "urban educators" dressed in one-piece zebra costumes. The "zebras", at-risk youth employed by the city government, work to calm traffic and educate citizens in road safety.
Founded in La Paz, Bolivia, the program has since expanded in scope and been implemented in several other Bolivian cities.
Background
[edit]The La Paz traffic zebra program was founded in 2001, in response to growing traffic concerns caused by rural flight in Bolivia and the resulting increase in commuter traffic.[1] Antanas Mockus, who founded a similar mime-based program in the 1990s as mayor of Bogotá, consulted with Pablo Groux on designing the traffic zebras.[2] The zebras, or cebritas (a choice inspired by "zebra crossings", or "pasos de cebra"), were conceived of as a humorous way to educate citizens about road safety, on the theory that drivers might respond better to their mockery than to normal law enforcement.[1]
The program initially employed just 24 "zebras", with two people in each zebra suit.[3] These early zebras policed the streets, directing traffic with whistles and flags.[2] As the program developed and grew, the suits were redesigned to single-person outfits which could navigate traffic more easily, and the zebras' techniques shifted more towards humor and encouragement.[3][2]
Program
[edit]
The traffic zebra program works with local youth organizations to employ at-risk teens and young adults. The young people, who are employed part-time by the La Paz city government, are given two months of training, paid the local minimum wage, and provided with health insurance. In addition, the program offers them access to classes, mentorship, and training in job skills for future employment.[3][1] A "Zebra for a Day" ("Cebra Por Un Día") program also allows locals and tourists to try working as a traffic zebra.[4]
Zebras encourage safe driving behavior at pedestrian crossings and traffic lights, often through antics like lying across the hood of a car stopped in a crosswalk, in addition to more standard methods like distributing leaflets and directing traffic.[2][4] Their mission has expanded to include citizen education on topics besides road safety, such as recycling, water conservation, noise pollution, and bullying.[3] Zebras make appearances at schools, hospitals, nursing homes, homeless shelters, television shows, and street festivals.[5][2] In 2006, the program added "donkeys" as a negative counterpart to the friendly zebras; the donkeys were later discontinued.[6][7]
As of 2017, the program had employed over 3000 local youth, at a rate of more than 250 each year.[1] Sister programs in Tarija, Sucre, and El Alto bring the total number of zebras working at any given time to more than 400.[2][5]
Impact
[edit]The traffic zebras were declared a cultural asset by the city of La Paz in 2014, and by UNESCO in 2015.[8][9] In 2016, they received the Guangzhou International Award for Urban Innovation in the "safe and accessible cities" category.[9][10]
A children's book based on the La Paz traffic zebras, Mateo Y La Cebra Que Buscaba Un Paso de Peatones ("Mateo and the Zebra who was Looking for a Crosswalk"), was published in 2018.[11] The zebras themselves have performed a similar play, "Mateo y su cebra" ("Mateo and his Zebra"), at local events.[12] A national television show, "The Z", depicts the life of a young man who works as a traffic zebra.[1][9]
In 2017, John Oliver featured the traffic zebras on his show Last Week Tonight, discussing their impact on the traffic in La Paz and inviting viewers to add videos of dancing zebras to unpleasant news stories.[13] La Paz mayor Luis Revilla invited Oliver to visit the city and participate in the "Zebra for a Day" program, an invitation Oliver declined on-air in favor of dancing with a costumed zebra.[14] In 2020, in collaboration with the United States Postal Service, Oliver released a sheet of stamps which included the zebras among other popular characters presented in the show.[15]
See also
[edit]
Wikimedia Commons has media related to La Paz traffic zebras.
References
[edit]- ^ a b c d e "La Paz Road Zebras: A Citizen Culture Project". Urban Sustainability Exchange. Archived from the original on 30 March 2023. Retrieved 3 May 2023.
- ^ a b c d e f Henderson, Isabel (March 2017). "Big in Bolivia: Zebras in the Streets". The Atlantic. Archived from the original on 29 April 2023. Retrieved 3 May 2023.
- ^ a b c d Shahriari, Sara (26 August 2014). "Zebra-suited urbanists of Bolivia undeterred by hit-and-run death". The Guardian. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ a b Joyner, Caroline (16 October 2017). "Why Bolivia is using animal onesies to tackle the problem of road deaths". Telegraph. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ a b Wein, Daniel (31 August 2016). "La Paz's beloved zebra crossing guards endure — here's what it's like to be one for a day". Mic. BDG. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ Mendoza, Luz (19 November 2014). "Las populares Cebras de La Paz cumplen 13 años concientizando a la población". eju!. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ Ugarte, Alex Ayala (28 September 2016). "Un día bajo la piel de las cebras de La Paz". Vix. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ "Zebras: A Citizen Culture Project". Urban Agenda Platform. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ a b c "Zebras: A Citizen Culture Project". Guangzhou Award. 13 December 2016. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ Michell, Nick (8 December 2016). "Photo: Guangzhou-awards Guangzhou unveils winners of third urban awards". Cities Today. Archived from the original on 7 February 2022. Retrieved 3 May 2023.
- ^ Mateo Y La Cebra Que Buscaba Un Paso de Peatones. ASIN 1790981611.
- ^ ""Mateo y su cebra" se presentan en la Feria del Libro". Noticias Fides. 13 August 2004. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ Locker, Melissa (21 March 2017). "The Internet Is Using John Oliver's Dancing Zebras to Make Reality More Appealing". Time. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ Cruz, Hector (3 April 2017). "Bolivia reacts to John Oliver's Last Week Tonight zebras memes". Fansided. Archived from the original on 3 May 2023. Retrieved 3 May 2023.
- ^ Archived at Ghostarchive and the Wayback Machine: USPS: Last Week Tonight with John Oliver (HBO). YouTube.