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m Updated last name; Kjellberg altered her surname on Instagram from Bisognin to Kjellberg and this is to maintain accuracy.
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{{Short description|Italian businesswoman (born 1992)}}
{{pp-vandalism|small=yes}}
{{short description|Italian Internet personality and fashion designer}}
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{{Use dmy dates|date=March 2017}}
{{Redirect|Marzia}}
{{Redirect|Marzia}}
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{{Use dmy dates|date=April 2024}}
{{Infobox YouTube personality
{{Infobox person
| name = Marzia Kjellberg
| image = Marzia Kjellberg on Instagram.jpg
| name = Marzia Kjellberg
| caption = Kjellberg in 2014
| image = Marzia Kjellberg on Instagram (cropped).jpg
| image_upright =
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| birth_date = {{birth date and age|df=yes|1992|10|21}}
| birth_place = [[Arzignano]], Italy
| caption = Kjellberg in 2014
| nationality = Italian
| birth_name = Marzia Bisognin
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| birth_date = {{birth date and age|df=yes|1992|10|21}}
| residence = [[Brighton]], England
| occupation = {{flatlist|
| birth_place = [[Arzignano]], Italy
| occupation = [[YouTuber]]
* [[Internet personality]]
| years_active = 2012–2018
* [[fashion designer]]
| spouse = {{marriage|[[PewDiePie|Felix Kjellberg]]|2019}}
* [[businessperson]]
| children = 1
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}}
| spouse = {{marriage|[[PewDiePie|Felix Kjellberg]]|2019}}
| module = {{Infobox YouTube personality|subbox=yes
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| channel_direct_url = @Marzia
| website = {{official URL}}
| pseudonym = CutiePieMarzia
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| channel_direct_url = user/CutiePieMarzia
| channel_display_name = Marzia
| channel_display_name = Marzia
| years_active = 2012–2018
| years_active = 2012–2018
| genre = {{flatlist|
| genre = {{flatlist|
* [[Vlog]]
* [[Vlog]]
* [[fashion]]
* fashion
* [[Beauty YouTubers|beauty]]
* [[Beauty YouTuber|beauty]]
* travel
* [[Do it yourself|DIY]]
* [[Do it yourself|DIY]]
* [[popular culture]]
* [[popular culture]]
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* [[Video game culture|gaming]]
* [[Video game culture|gaming]]
}}
}}
| subscribers = 7.22 million
| subscribers = 7.6 million<!--please update date in stats_update field when you update this--> <!--do not add the date here as that is already at the bottom of the infobox-->
| views = 0{{efn|After retiring from her YouTube career in 2018, she removed her videos from public viewing, causing her channel views to decrease to zero.<ref name="Bisognin2018"/> Her channel's video views peaked in August 2017, at around 570 million.<ref name="SocialBladeB"/>}}
| views = 19.4 million<!--please update date in stats_update field when you update this--> <!--do not add the date here as that is already at the bottom of the infobox-->
| network = [[Disney Digital Network]]
| network = N/A (formerly [[Maker Studios]], later Re6l)
| associated_acts = {{flatlist|
| associated_acts = {{flatlist|
* [[PewDiePie]]
* [[PewDiePie]]
* [[Bunny Meyer]]
* [[Bunny Meyer]]
* [[PJ Liguori]]
}}
}}
| silver_year = 2012
| silver_year = 2012
| gold_year = 2013
| gold_year = 2013
| silver_button = yes
| silver_button = yes
| gold_button = yes
| gold_button = yes
| stats_update = 10 August 2024<ref name="SB-YT">{{Cite web |title=Marzia's Monthly YouTube statistics |url=https://socialblade.com/youtube/user/cutiepiemarzia |access-date=27 November 2020 |publisher=[[Social Blade]] |archive-date=25 October 2018 |archive-url=https://web.archive.org/web/20181025050021/https://socialblade.com/youtube/user/cutiepiemarzia |url-status=live }}</ref>
| stats_update = 20 August 2019
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}}
}}
}}


'''Marzia Kjellberg'''<ref>{{Cite web|url=https://www.instagram.com/itsmarziapie/|title=Marzia Kjellberg (@itsmarziapie) • Instagram photos and videos|website=www.instagram.com|language=en|access-date=2019-08-21}}</ref>{{efn|Italian: {{IPA-it|ˈmartsja bizoɲˈɲin|}}; Venetian: {{IPA-vec|bizoˈɲiŋ|}}.}} (née Bisognin, born 21 October 1992), better known online as '''Marzia''' (formerly '''CutiePieMarzia'''), is an Italian [[Internet personality]], [[fashion design]]er, and entrepreneur. Known for her videos on her now-inactive [[YouTube]] channel, Kjellberg has also ventured into writing, fashion designing, and business.
'''Marzia Kjellberg''' ({{nee|'''Bisognin'''{{efn|Italian: {{IPA|it|ˈmartsja bizoɲˈɲin|}}, Venetian: {{IPA-vec|bizoˈɲiŋ|}}}}}}; born 21 October 1992) is an Italian former [[Internet celebrity|Internet personality]]. Known for her videos on her now-inactive [[YouTube]] channel Marzia (formerly CutiePieMarzia), Kjellberg has also ventured into writing, fashion design, and business. She is married to Swedish YouTuber [[PewDiePie|Felix ”PewDiePie” Kjellberg]].


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== Career ==
On 22 October 2018, Kjellberg announced that she would discontinue producing videos for her YouTube channel, after seven years on the platform.<ref name=":0">{{Cite web|url=https://www.theverge.com/2018/10/22/18009010/youtuber-marzia-bisognin-quits-mental-health-youtube|title=YouTuber Marzia Calls It Quits in a Personal Video About Mental Health|last=Farokhmanesh|first=Megan|date=22 October 2018|website=The Verge|access-date=8 February 2019|archive-url=https://web.archive.org/web/20190112123043/https://www.theverge.com/2018/10/22/18009010/youtuber-marzia-bisognin-quits-mental-health-youtube|archive-date=12 January 2019|dead-url=no|df=dmy-all}}</ref><ref>{{cite web|url=https://www.tubefilter.com/2018/10/22/marzia-bisgonin-bids-farewell-to-youtube/|title=Marzia Bisgonin Bids Farewell To YouTube To Forge Her Own Career Path|last=Weiss|first=Geoff|date=22 October 2018|website=Tubefilter|access-date=19 April 2019}}</ref>
Marzia Kjellberg (then Bisognin) created her ''CutiePieMarzia'' YouTube channel on 16 January 2012.<ref>{{cite web|url=https://www.youtube.com/user/CutiePieMarzia/about|title=Marzia|website=[[YouTube]]|access-date=22 March 2019|archive-url=https://web.archive.org/web/20140924051028/https://www.youtube.com/user/CutiePieMarzia/about|archive-date=24 September 2014|url-status=live}}</ref> Her videos on the platform focused on fashion, beauty, makeup, [[Do it yourself|DIY]], books, movies, [[vlogs]], [[haul video|haul]], and video gaming.<ref name="X2013">{{cite web|last=X |first=Ashleigh |url=http://www.magazinesandmodels.com/2013/06/marzia-bisognin-interview.html |title=Marzia Bisognin Interview |website=Magazines and Models |date=22 June 2013 |access-date=22 September 2014 |archive-url=https://web.archive.org/web/20130724052005/http://www.magazinesandmodels.com/2013/06/marzia-bisognin-interview.html |archive-date=24 July 2013 |url-status=dead }}</ref><ref>{{cite news|last=Knorr|first=Caroline|url=http://www.huffingtonpost.com/common-sense-media/what-kids-are-really-watc_b_9197366.html|title=What Kids Are Really Watching on YouTube|work=Huffington Post|date=11 February 2016|access-date=11 April 2016|archive-url=https://web.archive.org/web/20160424040708/http://www.huffingtonpost.com/common-sense-media/what-kids-are-really-watc_b_9197366.html|archive-date=24 April 2016|url-status=live}}</ref> Kjellberg also commonly uploaded travel vlogs.<ref name=Joyner2019>{{cite web|last=Joyner|first=Alfred|url=https://www.newsweek.com/marzia-bisognin-youtube-pewdiepie-wedding-1455209|title=Who is Marzia Bisognin? YouTube Star PewDiePie Weds 26-year-old after Eight Years Together: 'I'm so Lucky'|work=[[Newsweek]]|date=20 August 2019|access-date=6 May 2020|archive-date=19 May 2020|archive-url=https://web.archive.org/web/20200519111503/https://www.newsweek.com/marzia-bisognin-youtube-pewdiepie-wedding-1455209|url-status=live}}</ref> Although Italian, Kjellberg spoke English in her videos. Kjellberg was signed to [[Maker Studios]]' sub-[[multi-channel network|network]], The Platform.<ref name="Spangler2013">{{cite magazine|last=Spangler|first=Todd|url=https://variety.com/2013/digital/news/pewdiepie-captures-youtube-no-1-channel-spot-topping-justin-bieber-and-taylor-swift-1200579720/|title=PewDiePie Captures YouTube No. 1 Channel Spot, Topping Justin Bieber and Taylor Swift|magazine=Variety|date=16 August 2013|access-date=27 September 2014|archive-url=https://web.archive.org/web/20150612195731/http://variety.com/2013/digital/news/pewdiepie-captures-youtube-no-1-channel-spot-topping-justin-bieber-and-taylor-swift-1200579720/|archive-date=12 June 2015|url-status=live}}</ref> By 2018, however, her e-commerce ventures would be managed by Re6l, a Toronto-based company involved with influencer media and e-commerce.<ref name="Gutelle2018"/>


Kjellberg's YouTube channel was one of the most popular in the [[beauty YouTuber|beauty and makeup genre]]; in May 2014, ''[[The Wall Street Journal]]'' reported that it attracted over 16 million viewers each month.<ref name="Shields2014a">{{cite web|last=Shields|first=Mike|url=https://blogs.wsj.com/cmo/2014/05/08/beauty-is-a-monster-category-on-youtube-and-its-still-growing/|title=Beauty is a Monster Category on YouTube, and it's Still Growing|work=The Wall Street Journal|department=CMO Today|date=8 May 2014|access-date=22 September 2014|archive-url=https://web.archive.org/web/20140924141135/http://blogs.wsj.com/cmo/2014/05/08/beauty-is-a-monster-category-on-youtube-and-its-still-growing/|archive-date=24 September 2014|url-status=live}}</ref> The demographics of Kjellberg's viewers have been reported to be females aged 13–24, who use Kjellberg's videos as a reference.<ref name="Mutterle2014">{{cite web|url=http://www.ilgiornaledivicenza.it/stories/dalla_home/626340_lo_stile_di_marzia_conquista_youtube_e_due_milioni_di_fan/|title=Lo stile di Marzia conquista YouTube e due milioni di fan|last=Mutterle|first=Paolo|date=21 January 2014|website=Il Giornale Di Vicenza|publisher=Società Athesis|location=Verona, Italy|language=it|url-status=live|archive-url=https://web.archive.org/web/20141010170554/http://www.ilgiornaledivicenza.it/stories/dalla_home/626340_lo_stile_di_marzia_conquista_youtube_e_due_milioni_di_fan/|archive-date=10 October 2014|access-date=22 September 2014}}</ref> Kjellberg refers to her fans as "Marzipans".<ref name="Demirgian2015">{{cite web|last = Demirgian|first = Francesca|url = http://velvetstyle.it/2015/06/09/cutiepiemarzia-marzia-bisognin-youtube-tutorial-moda-bellezza/|title = CutiePieMarzia, chi è la fashion youtuber che fa impazzire le giovanissime [VIDEO]|website=Velvet Style|publisher=MetUp|date = 9 June 2015|access-date = 22 June 2015|language = it|archive-url = https://web.archive.org/web/20150614062728/http://velvetstyle.it/2015/06/09/cutiepiemarzia-marzia-bisognin-youtube-tutorial-moda-bellezza/|archive-date = 14 June 2015|url-status=live|df = dmy-all}}</ref>
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==Career==
===YouTube===
Bisognin registered her ''CutiePieMarzia'' YouTube channel on January 16, 2012.<ref>{{cite web|url=https://www.youtube.com/user/CutiePieMarzia/about|title=Marzia – YouTube about page|work=Marzia|publisher=[[YouTube]]|accessdate=March 22, 2019|archive-url=https://web.archive.org/web/20140924051028/https://www.youtube.com/user/CutiePieMarzia/about|archive-date=24 September 2014|dead-url=no|df=dmy-all}}</ref> Bisognin's videos on YouTube focused on fashion, beauty, makeup, [[Do it yourself|DIY]], books, movies, [[vlogs]], [[haul video|haul]], and [[video gaming]].<ref name=X2013>{{cite web|last=X |first=Ashleigh |url=http://www.magazinesandmodels.com/2013/06/marzia-bisognin-interview.html |title=Marzia Bisognin Interview |publisher=''Magazines and Models'' |date=22 June 2013 |accessdate=22 September 2014 |archive-url=https://web.archive.org/web/20130724052005/http://www.magazinesandmodels.com/2013/06/marzia-bisognin-interview.html |archive-date=24 July 2013 |deadurl=yes |df= }}</ref><ref>{{cite news|last=Knorr|first=Caroline|url=http://www.huffingtonpost.com/common-sense-media/what-kids-are-really-watc_b_9197366.html|title=What Kids Are Really Watching on YouTube|work=Huffington Post|date=11 February 2016|accessdate=11 April 2016|archive-url=https://web.archive.org/web/20160424040708/http://www.huffingtonpost.com/common-sense-media/what-kids-are-really-watc_b_9197366.html|archive-date=24 April 2016|dead-url=no|df=dmy-all}}</ref> Although Italian, Bisognin spoke English in her videos in order to increase her target audience. Bisognin was signed to [[Maker Studios]]' sub-[[multi-channel network|network]], The Platform.<ref name=Spangler2013>{{cite magazine|last=Spangler|first=Todd|url=https://variety.com/2013/digital/news/pewdiepie-captures-youtube-no-1-channel-spot-topping-justin-bieber-and-taylor-swift-1200579720/|title=PewDiePie Captures YouTube No. 1 Channel Spot, Topping Justin Bieber and Taylor Swift|magazine=Variety|date=16 August 2013|accessdate=27 September 2014|archive-url=https://web.archive.org/web/20150612195731/http://variety.com/2013/digital/news/pewdiepie-captures-youtube-no-1-channel-spot-topping-justin-bieber-and-taylor-swift-1200579720/|archive-date=12 June 2015|dead-url=no|df=dmy-all}}</ref> Bisognin's YouTube channel was one of the most popular in the [[beauty YouTuber|beauty and makeup genre]]. In May 2014, ''[[The Wall Street Journal]]'' reported that it attracts over 16 million viewers each month.<ref name=Shields2014a>{{cite web|last=Shields|first=Mike|url=https://blogs.wsj.com/cmo/2014/05/08/beauty-is-a-monster-category-on-youtube-and-its-still-growing/|title=Beauty is a Monster Category on YouTube, and it's Still Growing|work=The Wall Street Journal|department=CMO Today|date=8 May 2014|accessdate=22 September 2014|archive-url=https://web.archive.org/web/20140924141135/http://blogs.wsj.com/cmo/2014/05/08/beauty-is-a-monster-category-on-youtube-and-its-still-growing/|archive-date=24 September 2014|dead-url=no|df=dmy-all}}</ref> Additionally, Bisognin's channel is the most subscribed Italian YouTube channel.<ref name=Particelli2014>{{cite web|last=Particelli|first=Daniele|url=http://www.downloadblog.it/post/115774/i-5-canali-italiani-piu-seguiti-su-youtube|title=I 5 canali italiani più seguiti su YouTube|publisher=''Blogo''|work=Download Blog|date=18 September 2014|accessdate=29 September 2014|language=Italian|archive-url=https://web.archive.org/web/20141006070041/http://www.downloadblog.it/post/115774/i-5-canali-italiani-piu-seguiti-su-youtube|archive-date=6 October 2014|dead-url=no|df=dmy-all}}</ref><ref name=Sanna2014>{{cite web|last=Sanna|first=Umberto|url=http://www.tecnocino.it/2014/09/articolo/i-5-canali-youtube-italiani-piu-seguiti/54461/|title=I 5 canali Youtube italiani più seguiti|publisher=''Tecnocino''|date=22 September 2014|accessdate=29 September 2014|language=Italian|archive-url=https://web.archive.org/web/20140929044742/http://www.tecnocino.it/2014/09/articolo/i-5-canali-youtube-italiani-piu-seguiti/54461/|archive-date=29 September 2014|dead-url=no|df=dmy-all}}</ref> The demographics of Bisognin's viewers have been reported to be females aged 13–24, who use Bisognin's videos as a reference.<ref name=Mutterle2014/> Bisognin refers to her fans as "Marzipans".<ref name="Demirgian2015">{{cite web|last = Demirgian|first = Francesca|url = http://velvetstyle.it/2015/06/09/cutiepiemarzia-marzia-bisognin-youtube-tutorial-moda-bellezza/|title = CutiePieMarzia, chi è la fashion youtuber che fa impazzire le giovanissime [VIDEO]|publisher = ''Velvet Style''|date = 9 June 2015|accessdate = 22 June 2015|language = Italian|archive-url = https://web.archive.org/web/20150614062728/http://velvetstyle.it/2015/06/09/cutiepiemarzia-marzia-bisognin-youtube-tutorial-moda-bellezza/|archive-date = 14 June 2015|dead-url = no|df = dmy-all}}</ref> In 2014, Bisognin and Kjellberg were part of an online marketing campaign for the horror film, ''[[As Above, So Below (film)|As Above, So Below]]''.<ref name=Bauckhage2014>{{cite magazine|last=Bauckhage|first=Tobias|url=https://variety.com/2014/digital/news/social-media-buzz-november-man-labors-to-overcome-as-above-so-below-1201294050/|title=Social Media Buzz: 'November Man' Labors to Overcome 'As Above, So Below'|magazine=Variety|date=29 August 2014|accessdate=22 September 2014|archive-url=https://web.archive.org/web/20141010190324/http://variety.com/2014/digital/news/social-media-buzz-november-man-labors-to-overcome-as-above-so-below-1201294050/|archive-date=10 October 2014|dead-url=no|df=dmy-all}}</ref> While Kjellberg's videos for the campaign involved gaming-related topics, Bisognin's videos centered around a travel vlog angle of the couple's trip to Paris.<ref name=Coyle2014>{{cite web|last=Coyle|first=Meghan|url=http://www.etcentric.org/youtube-power-couple-produces-miniseries-for-horror-movie/|title=YouTube Power Couple Produces Miniseries for Horror Movie|publisher=''ET Centric''|date=2 September 2014|accessdate=29 September 2014|archive-url=https://web.archive.org/web/20141006202743/http://www.etcentric.org/youtube-power-couple-produces-miniseries-for-horror-movie/|archive-date=6 October 2014|dead-url=no|df=dmy-all}}</ref> Similarly, [[American Broadcasting Company|ABC]] had Bisognin, among others, promote their new TV series, ''[[Selfie (TV series)|Selfie]]'' via a YouTube marketing campaign.<ref name=Poggi2014>{{cite web|last=Poggi|first=Jeanine|url=http://adage.com/article/media/tv-networks-promote-shows-youtube/295313/|title=ABC Revamps YouTube Marketing to Better Reach Digital Viewers|publisher=''Advertising Age''|date=8 October 2014|accessdate=10 October 2014|archive-url=https://web.archive.org/web/20141010132115/http://adage.com/article/media/tv-networks-promote-shows-youtube/295313/|archive-date=10 October 2014|dead-url=no|df=dmy-all}}</ref>


Kjellberg appeared on her then-boyfriend, later husband, [[PewDiePie|Felix Kjellberg's]] channel on various occasions.<ref name=Griffin2019 /> Felix, better known on YouTube as "PewDiePie," uploaded videos of the two playing video games and participating in video challenges together.<ref name=Griffin2019>{{cite web|last=Griffin|first=Louise|url=https://metro.co.uk/2019/08/20/inside-pewdiepie-marzia-bisognins-relationship-youtube-stars-get-married-eight-years-together-10602465/|title=Inside PewDiePie and Marzia Bisognin's relationship as YouTube stars get married after eight years together|work=[[Metro (British newspaper)|Metro]]|date=20 August 2019|access-date=6 May 2020|archive-date=6 August 2020|archive-url=https://web.archive.org/web/20200806021402/https://metro.co.uk/2019/08/20/inside-pewdiepie-marzia-bisognins-relationship-youtube-stars-get-married-eight-years-together-10602465/|url-status=live}}</ref> In 2014, Kjellberg and Felix were part of an online marketing campaign for the horror film, ''[[As Above, So Below (film)|As Above, So Below]]''.<ref name="Bauckhage2014">{{cite magazine|last=Bauckhage|first=Tobias|url=https://variety.com/2014/digital/news/social-media-buzz-november-man-labors-to-overcome-as-above-so-below-1201294050/|title=Social Media Buzz: 'November Man' Labors to Overcome 'As Above, So Below'|magazine=Variety|date=29 August 2014|access-date=22 September 2014|archive-url=https://web.archive.org/web/20141010190324/http://variety.com/2014/digital/news/social-media-buzz-november-man-labors-to-overcome-as-above-so-below-1201294050/|archive-date=10 October 2014|url-status=live}}</ref> While Felix's videos for the campaign involved gaming-related topics, Kjellberg's videos centered around a travel vlog angle of the couple's trip to Paris.<ref name="Coyle2014">{{cite web|last=Coyle|first=Meghan|url=http://www.etcentric.org/youtube-power-couple-produces-miniseries-for-horror-movie/|title=YouTube Power Couple Produces Miniseries for Horror Movie|website=ET Centric|publisher=Entertainment Technology Center|date=2 September 2014|access-date=29 September 2014|archive-url=https://web.archive.org/web/20141006202743/http://www.etcentric.org/youtube-power-couple-produces-miniseries-for-horror-movie/|archive-date=6 October 2014|url-status=live}}</ref> Similarly, [[American Broadcasting Company|ABC]] had Kjellberg, among others, promote their new TV series, ''[[Selfie (TV series)|Selfie]]'', via a YouTube marketing campaign.<ref name="Poggi2014">{{cite web|last=Poggi|first=Jeanine|url=http://adage.com/article/media/tv-networks-promote-shows-youtube/295313/|title=ABC Revamps YouTube Marketing to Better Reach Digital Viewers|work=[[Ad Age|Advertising Age]]|date=8 October 2014|access-date=10 October 2014|archive-url=https://web.archive.org/web/20141010132115/http://adage.com/article/media/tv-networks-promote-shows-youtube/295313/|archive-date=10 October 2014|url-status=live}}</ref>
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On 22 October 2018, Bisognin uploaded a video to her channel announcing her retirement from her YouTube career.<ref name=":0" /> In the video she mentioned that at a point during her YouTube career, focusing on the website kept her in a bubble that negatively affected her mental health, although she resolved to reach out to others. She ended her video explaining that she was ready for "something new in [her] life." After she uploaded her final vlog, as she decided to remove her videos; she left a comment on the vlog stating, "Having videos up, after making this decision, would have seemed like taking a step back. I've selected a few that I really liked, which I'm going to leave for a bit&nbsp;– for the 'adjustment' period&nbsp;– but taking my videos down, in my mind, needed to be done."<ref name="Bisognin2018">{{cite AV media|url=https://www.youtube.com/watch?v=KvVOf7Mx5iM|title=Goodbye Youtube.|date=22 October 2018|last=Bisognin|first=Marzia|accessdate=25 October 2018|work=Marzia|archive-url=https://web.archive.org/web/20181025012922/https://www.youtube.com/watch?v=KvVOf7Mx5iM|archive-date=25 October 2018|dead-url=no|df=dmy-all}}</ref> Shortly before her announcement, her YouTube channel had accumulated over 128 million video views and just under 7.5 million subscribers.<ref name=SocialBladeA>{{cite web|url=https://socialblade.com/youtube/user/cutiepiemarzia|title=Marzia YouTube channel statistics (12–25 October 2018 archive)|publisher=[[Social Blade]]|date=25 October 2018|archive-url=https://web.archive.org/web/20181025050021/https://socialblade.com/youtube/user/cutiepiemarzia|archive-date=25 October 2018}}</ref> Her channel's video views previously peaked in August 2017, at around 570 million.<ref name=SocialBladeB>{{cite web|url=https://socialblade.com/youtube/user/cutiepiemarzia|title=Cutiepiemarzia Monthly YouTube statistics (8 June-8 July 2018 archive)|publisher=[[Social Blade]]|date=8 July 2018|archive-url=https://web.archive.org/web/20180707115856/https://socialblade.com/youtube/user/cutiepiemarzia/monthly|archive-date=8 July 2018}}</ref>


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On 22 October 2018, Kjellberg uploaded a video to her channel announcing her retirement from her YouTube career.<ref name=":0">{{Cite web|url=https://www.theverge.com/2018/10/22/18009010/youtuber-marzia-bisognin-quits-mental-health-youtube|title=YouTuber Marzia Calls It Quits in a Personal Video About Mental Health|last=Farokhmanesh|first=Megan|date=22 October 2018|website=[[The Verge]]|url-status=live|archive-url=https://web.archive.org/web/20190112123043/https://www.theverge.com/2018/10/22/18009010/youtuber-marzia-bisognin-quits-mental-health-youtube|archive-date=12 January 2019|access-date=8 February 2019}}</ref> In the video she mentioned that at a point during her YouTube career, focusing on the website kept her in a bubble that negatively affected her mental health, although she resolved to reach out to others. She ended her video explaining that she was ready for "something new in [her] life." After she uploaded her final vlog, as she decided to remove her videos; she left a comment on the vlog stating, "Having videos up, after making this decision, would have seemed like taking a step back. I've selected a few that I really liked, which I'm going to leave for a bit&nbsp;– for the 'adjustment' period&nbsp;– but taking my videos down, in my mind, needed to be done."<ref name="Bisognin2018">{{cite AV media|url=https://www.youtube.com/watch?v=KvVOf7Mx5iM|title=Goodbye Youtube.|date=22 October 2018|last=Bisognin|first=Marzia|access-date=25 October 2018|work=Marzia|via=[[YouTube]]|archive-url=https://web.archive.org/web/20181025012922/https://www.youtube.com/watch?v=KvVOf7Mx5iM|archive-date=25 October 2018|url-status=live}}</ref> Shortly before her announcement, her YouTube channel had accumulated over 128 million video views and just under 7.5 million subscribers.<ref name="SocialBladeA">{{cite web|url=https://socialblade.com/youtube/user/cutiepiemarzia|title=Marzia YouTube channel statistics (12–25 October 2018 archive)|publisher=[[Social Blade]]|date=25 October 2018|archive-url=https://web.archive.org/web/20181025050021/https://socialblade.com/youtube/user/cutiepiemarzia|archive-date=25 October 2018}}</ref> Her channel's video views previously peaked in August 2017, at around 570 million.<ref name="SocialBladeB">{{cite web|url=https://socialblade.com/youtube/user/cutiepiemarzia|title=Cutiepiemarzia Monthly YouTube statistics (8 June-8 July 2018 archive)|publisher=[[Social Blade]]|date=8 July 2018|archive-url=https://web.archive.org/web/20180707115856/https://socialblade.com/youtube/user/cutiepiemarzia/monthly|archive-date=7 July 2018}}</ref>
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Aside from creating content on her own channel, Bisognin has been a voice actress in various animated web series. She voiced Carrie the Carrot in ''Oscar's Hotel for Fantastical Creatures''.<ref>{{cite web|last=Pearce|first=Tilly|url=http://teneightymagazine.com/2015/08/16/new-oscars-hotel-characters-announced-at-summer-in-the-city-2015/|title=New Oscar's Hotel Characters Announced at Summer in the City 2015|publisher=''TenEighty''|date=16 August 2015|accessdate=11 April 2016|archive-url=https://web.archive.org/web/20160313215408/http://teneightymagazine.com/2015/08/16/new-oscars-hotel-characters-announced-at-summer-in-the-city-2015/|archive-date=13 March 2016|dead-url=no|df=dmy-all}}</ref> Bisognin also voiced the character Maya, based on her own dog, in a six-episode animated web series titled ''Pugatory''.<ref name=Rody2015>{{cite web|last=Rody-Mantha|first=Bree|url=http://streamdaily.tv/2015/10/28/new-series-pugatory-features-the-voice-talent-of-pewdiepie/|title=New series Pugatory features the voice talent of PewDiePie|publisher=''StreamDaily''|date=28 October 2015|accessdate=11 April 2016|archive-url=https://web.archive.org/web/20160423091425/http://streamdaily.tv/2015/10/28/new-series-pugatory-features-the-voice-talent-of-pewdiepie/|archive-date=23 April 2016|dead-url=no|df=dmy-all}}</ref>


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== Other activities ==
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===Fashion and design===
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Bisognin's channel's success allowed her to start designing her own clothing.<ref name=Trowbridge2015>{{cite magazine|last=Trowbridge|first=Cecily|url=http://www.bustle.com/articles/59431-5-inspiring-youtubers-who-prove-coupledom-doesnt-define-you-because-you-may-need-a-reminder-on|title=5 Inspiring YouTubers Who Prove Coupledom Doesn't Define You (Because You May Need A Reminder on Valentine's Day)|magazine=Bustle|date=20 January 2015|accessdate=22 June 2015|archive-url=https://web.archive.org/web/20150622220307/http://www.bustle.com/articles/59431-5-inspiring-youtubers-who-prove-coupledom-doesnt-define-you-because-you-may-need-a-reminder-on|archive-date=22 June 2015|dead-url=no|df=dmy-all}}</ref> Since March 2015, Bisognin has launched several lines of fashion and design merchandise including nail polish shade, home decor products, and most notably clothing.<ref name=Gutelle2018>
{{cite web|last=Gutelle|first=Sam|url=https://www.tubefilter.com/2018/06/26/marzia-fashion-line-linee/|title=YouTube Star Marzia Celebrates Summer With Launch Of Her Latest Fashion Line|work=[[Tubefilter]]|date=26 June 2018|accessdate=31 July 2018|archive-url=https://web.archive.org/web/20180801044450/https://www.tubefilter.com/2018/06/26/marzia-fashion-line-linee/|archive-date=1 August 2018|dead-url=no|df=dmy-all}}
</ref> Her clothing lines are sold through her online store.<ref>{{Cite web|url=https://shopcutiepiemarzia.myshopify.com/|title=CutiePieMarzia's Online Store|publisher=''Shopify''|work=CutiePieMarzia|accessdate=13 January 2017|archive-url=https://web.archive.org/web/20170116144620/https://shopcutiepiemarzia.myshopify.com/|archive-date=16 January 2017|dead-url=no|df=dmy-all}}</ref>


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=== Fashion and design ===
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In 2016, she designed "Daisy" shoes through Project Shoe.<ref>{{cite web|last=Olivia|first=Sage|url=https://sageolivia.com/2014/07/27/daisy-by-marzia/|title="Daisy" by Marzia|work=Sage Olivia|date=27 July 2014|accessdate=21 February 2017|archive-url=https://web.archive.org/web/20170222114513/https://sageolivia.com/2014/07/27/daisy-by-marzia/|archive-date=22 February 2017|dead-url=no|df=dmy-all}}</ref> That July, she launched a product line with Zoya, a nail polish brand.<ref name=Gutelle2016>{{cite web|last=Gutelle|first=Sam|url=https://www.tubefilter.com/2016/07/07/cutie-pie-marzia-bisognin-nail-polish-zoya/|title=YouTube Star Cutie Pie Marzia Launches Her Own Shade Of Nail Polish|work=[[Tubefilter]]|date=7 July 2016|accessdate=20 August 2019}}</ref> In June 2017, Bisognin launched Lemon, a clothing line paired with a fragrance.<ref name=Klein2017>{{cite web|last=Klein|first=Jessica|url=https://www.tubefilter.com/2017/06/23/youtube-star-marzia-bisognin-marziapie-fashion-line-scent-trunk/|title=YouTube Star MarziaPie Launches Fashion Line with Scent Trunk|work=[[Tubefilter]]|date=23 June 2017|accessdate=14 January 2019|archive-url=https://web.archive.org/web/20190114191904/https://www.tubefilter.com/2017/06/23/youtube-star-marzia-bisognin-marziapie-fashion-line-scent-trunk/|archive-date=14 January 2019|dead-url=no|df=dmy-all}}</ref>
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Kjellberg's channel's success allowed her to start designing her own clothing.<ref name="Trowbridge2015">{{cite magazine|last=Trowbridge|first=Cecily|url=http://www.bustle.com/articles/59431-5-inspiring-youtubers-who-prove-coupledom-doesnt-define-you-because-you-may-need-a-reminder-on|title=5 Inspiring YouTubers Who Prove Coupledom Doesn't Define You (Because You May Need A Reminder on Valentine's Day)|magazine=Bustle|date=20 January 2015|access-date=22 June 2015|archive-url=https://web.archive.org/web/20150622220307/http://www.bustle.com/articles/59431-5-inspiring-youtubers-who-prove-coupledom-doesnt-define-you-because-you-may-need-a-reminder-on|archive-date=22 June 2015|url-status=live}}</ref> Since March 2015, Kjellberg has launched several lines of fashion and design merchandise including nail polish shade, home decor products, and most notably clothing.<ref name="Gutelle2018">{{cite web|last=Gutelle|first=Sam|url=https://www.tubefilter.com/2018/06/26/marzia-fashion-line-linee/|title=YouTube Star Marzia Celebrates Summer With Launch Of Her Latest Fashion Line|work=[[Tubefilter]]|date=26 June 2018|access-date=31 July 2018|archive-url=https://web.archive.org/web/20180801044450/https://www.tubefilter.com/2018/06/26/marzia-fashion-line-linee/|archive-date=1 August 2018|url-status=live}}</ref>


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In 2016, she designed "Daisy" shoes through Project Shoe.<ref>{{cite web|last=Olivia|first=Sage|url=https://sageolivia.com/2014/07/27/daisy-by-marzia/|title="Daisy" by Marzia|work=Sage Olivia|date=27 July 2014|access-date=21 February 2017|archive-url=https://web.archive.org/web/20170222114513/https://sageolivia.com/2014/07/27/daisy-by-marzia/|archive-date=22 February 2017|url-status=live}}</ref> That July, she launched a product line with Zoya, a nail polish brand.<ref name="Gutelle2016">{{cite web|last=Gutelle|first=Sam|url=https://www.tubefilter.com/2016/07/07/cutie-pie-marzia-bisognin-nail-polish-zoya/|title=YouTube Star Cutie Pie Marzia Launches Her Own Shade Of Nail Polish|work=[[Tubefilter]]|date=7 July 2016|access-date=20 August 2019|archive-date=21 August 2019|archive-url=https://web.archive.org/web/20190821064855/https://www.tubefilter.com/2016/07/07/cutie-pie-marzia-bisognin-nail-polish-zoya/|url-status=live}}</ref> In June 2017, Kjellberg launched Lemon, a clothing line paired with a fragrance.<ref name="Klein2017">{{cite web|last=Klein|first=Jessica|url=https://www.tubefilter.com/2017/06/23/youtube-star-marzia-bisognin-marziapie-fashion-line-scent-trunk/|title=YouTube Star MarziaPie Launches Fashion Line with Scent Trunk|work=[[Tubefilter]]|date=23 June 2017|access-date=14 January 2019|archive-url=https://web.archive.org/web/20190114191904/https://www.tubefilter.com/2017/06/23/youtube-star-marzia-bisognin-marziapie-fashion-line-scent-trunk/|archive-date=14 January 2019|url-status=live}}</ref>
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In a piece about fashion lines created by YouTube personalities, ''[[Tubefilter]]'' cited comments from Michael Fink, the dean of the School of Fashion at [[Savannah College of Art and Design]], as well as celebrity stylist Allison Calhoun. Bisognin's "Amore" clothing line was positively received by Fink, who stated "the gold zipper and heart applique of this skirt are right on trend, yet the A-line silhouette is timeless. You can't go wrong with this piece."<ref name=Weiss2018>{{cite web|last=Weiss|first=Jeff|url=https://www.tubefilter.com/2018/02/28/fashion-experts-review-youtuber-collections/|title=From Faze Banks To Hila Klein, We Asked Experts To Review Fashion Lines From YouTube Stars|work=[[Tubefilter]]|date=28 February 2018|accessdate=31 July 2018|archive-url=https://web.archive.org/web/20180801044452/https://www.tubefilter.com/2018/02/28/fashion-experts-review-youtuber-collections/|archive-date=1 August 2018|dead-url=no|df=dmy-all}}</ref> Calhoun opined that "I'm personally not crazy about the patterns, colors, or cuts but I definitely can see the customer who might be. I also want to applaud Marzia and her designs for not being as topical as the others. It seems like she's making clothes that she wants to wear without a ton of inspiration from the outside world."<ref name=Weiss2018/>


⚫
In a piece about fashion lines created by YouTube personalities, ''[[Tubefilter]]'' cited comments from Michael Fink, the dean of the School of Fashion at [[Savannah College of Art and Design]], as well as celebrity stylist Allison Calhoun. Kjellberg's "Amore" clothing line was positively received by Fink, who stated "the gold zipper and heart applique of this skirt are right on trend, yet the A-line silhouette is timeless. You can't go wrong with this piece."<ref name="Weiss2018">{{cite web|last=Weiss|first=Jeff|url=https://www.tubefilter.com/2018/02/28/fashion-experts-review-youtuber-collections/|title=From Faze Banks To Hila Klein, We Asked Experts To Review Fashion Lines From YouTube Stars|work=[[Tubefilter]]|date=28 February 2018|access-date=31 July 2018|archive-url=https://web.archive.org/web/20180801044452/https://www.tubefilter.com/2018/02/28/fashion-experts-review-youtuber-collections/|archive-date=1 August 2018|url-status=live}}</ref> Calhoun opined that "I'm personally not crazy about the patterns, colors, or cuts but I definitely can see the customer who might be. I also want to applaud Marzia and her designs for not being as topical as the others. It seems like she's making clothes that she wants to wear without a ton of inspiration from the outside world."<ref name="Weiss2018" />
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On 1 July 2018, Bisognin launched Maì, a jewellery, pottery, and home decor brand.<ref>{{cite web|last=Bisognin|first=Marzia|url=https://marziaslife.com/2018/07/01/mai/|title=Maì|work=Marzia's Life|date=1 July 2018|accessdate=12 July 2018|archive-url=https://web.archive.org/web/20180712183132/https://marziaslife.com/2018/07/01/mai/|archive-date=12 July 2018|dead-url=no|df=dmy-all}}</ref> The Maì ceramic accents are handcrafted by Bisognin out of her UK-based pottery studio.<ref name=Barandy2019>{{cite web|last=Barandy|first=Kat|url=https://www.designboom.com/art/mai-accents-marzia-bisognin-ceramics-03-23-19/|title=marzia bisognin crafts gang of pottery creatures with latest collection, maì accents|work=[[Designboom|designboom]]|date=23 February 2019|accessdate=20 August 2019}}</ref> She maintains that brand along with Tsuki Market, a unisex clothing and homeware brand that she owns with Kjellberg.<ref name=Weiss2019>{{cite web|last=Weiss|first=Geoff|url=https://www.tubefilter.com/2019/03/04/marzia-bisgonon-feels-good-about-quitting-youtube/|title=Marzia Bisgonin Says She "Feels Good" About Quitting YouTube, After Adjustment Period|work=[[Tubefilter]]|date=4 March 2019|accessdate=22 March 2019|archive-url=https://web.archive.org/web/20190322231837/https://www.tubefilter.com/2019/03/04/marzia-bisgonon-feels-good-about-quitting-youtube/|archive-date=22 March 2019|dead-url=no|df=dmy-all}}</ref>


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On 1 July 2018, Kjellberg launched Maì, a jewellery, pottery, clothing and home decor brand.<ref>{{cite web|last=Bisognin|first=Marzia|url=https://marziaslife.com/2018/07/01/mai/|title=Maì|work=Marzia's Life|date=1 July 2018|access-date=12 July 2018|archive-url=https://web.archive.org/web/20180712183132/https://marziaslife.com/2018/07/01/mai/|archive-date=12 July 2018|url-status=dead}}</ref> The Maì ceramic accents were handcrafted by Kjellberg out of her UK-based pottery studio.<ref name="Barandy2019">{{cite web|last=Barandy|first=Kat|url=https://www.designboom.com/art/mai-accents-marzia-bisognin-ceramics-03-23-19/|title=marzia bisognin crafts gang of pottery creatures with latest collection, maì accents|work=[[designboom]]|date=23 February 2019|access-date=20 August 2019|archive-date=20 August 2019|archive-url=https://web.archive.org/web/20190820214028/https://www.designboom.com/art/mai-accents-marzia-bisognin-ceramics-03-23-19/|url-status=live}}</ref> Both Mai and Tsuki Market, a unisex clothing and homeware brand that she owned with husband Felix Kjellberg,<ref name="Weiss2019">{{cite web|last=Weiss|first=Geoff|url=https://www.tubefilter.com/2019/03/04/marzia-bisgonon-feels-good-about-quitting-youtube/|title=Marzia Bisgonin Says She "Feels Good" About Quitting YouTube, After Adjustment Period|work=[[Tubefilter]]|date=4 March 2019|access-date=22 March 2019|archive-url=https://web.archive.org/web/20190322231837/https://www.tubefilter.com/2019/03/04/marzia-bisgonon-feels-good-about-quitting-youtube/|archive-date=22 March 2019|url-status=live}}</ref> are closed as of 2023.<ref>{{Cite web |title=Instagram |url=https://www.instagram.com/p/CoJaPG8vR54/?hl=en |access-date=2024-11-16 |website=www.instagram.com}}</ref>
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===Other ventures===
In January 2015, Bisognin published a young adult fantasy/horror book.<ref name="Dream House">{{Cite web|url=https://www.goodreads.com/book/show/27173614-dream-house|title=Dream House}}</ref> The Italian version was published under the title ''La Casa Dei Sogni'' while the English version was published as ''Dream House: A Novel by CutiePieMarzia''.<ref name="Bisognin">{{Cite book|url=https://books.google.com/books?id=iphvBgAAQBAJ|title=Dream House|last=Bisognin|first=Marzia "CutiePie"|date=29 January 2015|publisher=Newton Compton Editori|isbn=9788854179660|language=it|access-date=17 October 2015|archive-url=https://web.archive.org/web/20160515052858/https://books.google.com/books?id=iphvBgAAQBAJ|archive-date=15 May 2016|dead-url=no|df=dmy-all}}</ref>


==Personal life==
=== Writing ===
Marzia Bisognin was born on 21 October 1992 in [[Arzignano]], located in the [[Province of Vicenza]], Italy.<ref name=Mutterle2014>{{cite web|last=Mutterle|first=Paolo|url=http://www.ilgiornaledivicenza.it/stories/dalla_home/626340_lo_stile_di_marzia_conquista_youtube_e_due_milioni_di_fan/|title=Lo stile di Marzia conquista YouTube e due milioni di fan|publisher=''Il Giornale Di Vicenza''|date=21 January 2014|accessdate=22 September 2014|language=Italian|archive-url=https://web.archive.org/web/20141010170554/http://www.ilgiornaledivicenza.it/stories/dalla_home/626340_lo_stile_di_marzia_conquista_youtube_e_due_milioni_di_fan/|archive-date=10 October 2014|dead-url=no|df=dmy-all}}</ref><ref>{{cite AV media|last=Bisognin|first=Marzia|url=https://www.youtube.com/watch?v=Y3F5Kc5s0PI|title=Draw My Life Marzia Bisognin|publisher=YouTube|work=CutiePieMarzia|date=12 July 2013|accessdate=22 June 2015|archive-url=https://web.archive.org/web/20150127194411/https://www.youtube.com/watch?v=Y3F5Kc5s0PI|archive-date=27 January 2015|dead-url=no|df=dmy-all}}</ref>
In January 2015, Kjellberg published a young adult fantasy/horror novel.<ref name="Dream House">{{Cite web|url=https://www.goodreads.com/book/show/27173614-dream-house|title=Dream House|publisher=Goodreads|access-date=16 April 2019|archive-date=13 July 2017|archive-url=https://web.archive.org/web/20170713142926/http://www.goodreads.com/book/show/27173614-dream-house|url-status=live}}</ref> The Italian version was published under the title ''La Casa Dei Sogni,'' while the English version was published as ''Dream House: A Novel by CutiePieMarzia''.<ref name="Bisognin">{{Cite book|url=https://books.google.com/books?id=iphvBgAAQBAJ|title=Dream House|last=Bisognin|first=Marzia "CutiePie"|date=29 January 2015|publisher=Newton Compton Editori|isbn=9788854179660|language=it|access-date=17 October 2015|archive-url=https://web.archive.org/web/20160515052858/https://books.google.com/books?id=iphvBgAAQBAJ|archive-date=15 May 2016}}</ref>


=== Voice acting ===
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Bisognin was introduced to [[PewDiePie|Felix Kjellberg]], better known as PewDiePie in his videos, by her friend Daizo, who recommended that she watch "this idiot playing video games".<ref name=BAA2015>{{cite news|last1=Boyle|first1=Sian|last2=Andersson|first2=Ulf|last3=Akbar|first3=Jay|url=http://www.dailymail.co.uk/news/article-2920089/The-King-YouTube-25-year-old-makes-2-6m-year-just-playing-computer-games-Brighton-flat-shares-model-girlfriend-yes-did-meet-internet.html|title=The King of YouTube: How 25-year-old makes £2.6m a year just from playing computer games in Brighton flat he shares with girlfriend (and yes, they did meet over the internet)|newspaper=The Daily Mail|date=23 January 2015|accessdate=22 June 2015|archive-url=https://archive.is/20150218084732/http://www.dailymail.co.uk/news/article-2920089/The-King-YouTube-25-year-old-makes-2-6m-year-just-playing-computer-games-Brighton-flat-shares-model-girlfriend-yes-did-meet-internet.html|archive-date=18 February 2015|dead-url=no|df=dmy-all}}</ref> She began dating Kjellberg in 2011, after e-mailing him and stating that she found his videos funny.<ref name=Ryall2014>{{cite news|last=Ryall|first=Jenni|url=https://nypost.com/2014/06/20/meet-the-guy-making-4m-a-year-on-youtube/|title=Meet the guy making $4M a year on YouTube|newspaper=New York Post|date=20 June 2014|accessdate=29 September 2014|archive-url=https://web.archive.org/web/20141005001905/http://nypost.com/2014/06/20/meet-the-guy-making-4m-a-year-on-youtube/|archive-date=5 October 2014|dead-url=no|df=dmy-all}}</ref> She then moved to [[Sweden]], to live with him that October. They later moved to her native Italy, before settling together in [[Brighton]], England.<ref name=Expressen1>{{cite news|last=Lindstrom|first=Lars|url=http://bloggar.expressen.se/lars/2012/07/pewdiepie-rules-one-million-subscribers/|title=COLUMN Pewdiepie rules, now one million subscribers|newspaper=Expressen|date=13 July 2012|accessdate=22 September 2014|archive-url=https://web.archive.org/web/20120923060946/http://bloggar.expressen.se/lars/2012/07/pewdiepie-rules-one-million-subscribers/|archive-date=23 September 2012|dead-url=no|df=dmy-all}}</ref><ref name=theargus>{{cite web|last=Scott-Delany|first=Finn|url=http://www.theargus.co.uk/news/10796646.Brighton_YouTube_sensation_has_more_subscribers_than_Justin_Bieber/|title=Brighton YouTube sensation has more subscribers than Justin Bieber|publisher=''The Argus''|date=9 November 2013|accessdate=2 October 2014|archive-url=https://web.archive.org/web/20141006071824/http://www.theargus.co.uk/news/10796646.Brighton_YouTube_sensation_has_more_subscribers_than_Justin_Bieber/|archive-date=6 October 2014|dead-url=no|df=dmy-all}}</ref><ref name=UKresidence>{{cite web|last=Bisognin|first=Marzia|url=https://twitter.com/MarziaPie/status/403534925350973440|title=Still in Brighton...|publisher=Twitter|work=MarziaPie|date=21 November 2013|accessdate=2 October 2014|archive-url=https://web.archive.org/web/20150201175245/https://twitter.com/MarziaPie/status/403534925350973440|archive-date=1 February 2015|dead-url=no|df=dmy-all}}</ref> The couple live with their two [[pug]]s, Edgar and Maya,<ref name=Lindgvist2014>{{cite news|last=Lindqvist|first=Johan|url=http://www.gp.se/kulturnoje/1.2511893-pewdiepie-talar-ut-i-unik-intervju|title=Pewdiepie talar ut i unik intervju|newspaper=[[Göteborgs-Posten]]|date=8 October 2014|accessdate=10 October 2014|language=Swedish|archiveurl=https://web.archive.org/web/20160304194754/http://www.gp.se/kulturnoje/1.2511893-pewdiepie-talar-ut-i-unik-intervju|archivedate=4 March 2016}}</ref> as well as a hedgehog named Dogy. They previously owned a toad, Slippy.<ref name=Slippy>{{cite web|last=Kjellberg|first=Felix|url=https://twitter.com/pewdiepie/status/940654713560813573?lang=en|archiveurl=https://web.archive.org/web/20180108000315/https://twitter.com/pewdiepie/status/940654713560813573?lang=en|deadurl=yes|title=Slippy passed away today... RIP|publisher=Twitter|work=PewDiePie|date= 12 December 2017|archivedate=January 8, 2018|accessdate=25 December 2017}}</ref> Bisognin's relationship with Kjellberg has been highlighted by various media outlets,<ref name=Shields2014b>{{cite web|last=Shields|first=Mike|url=https://blogs.wsj.com/cmo/2014/08/28/youtube-power-couple-pewdiepie-and-cutiepiemarzia-create-miniseries-for-movie-as-above-so-below/|title=YouTube Power Couple PewDiePie and CutiePieMarzia Create Miniseries For Movie "As Above, So Below"|work=The Wall Street Journal|department=CMO Today|date=28 August 2014|accessdate=22 September 2014|archive-url=https://web.archive.org/web/20140929223437/http://blogs.wsj.com/cmo/2014/08/28/youtube-power-couple-pewdiepie-and-cutiepiemarzia-create-miniseries-for-movie-as-above-so-below/|archive-date=29 September 2014|dead-url=no|df=dmy-all}}</ref> with ''[[The Globe and Mail]]'' writing that Bisognin's "calm personality balances out Felix's general wackiness."<ref>{{cite web|last=Woolley|first=Emma|url=https://www.theglobeandmail.com/technology/digital-culture/pewdiepie-this-profane-bro-you-never-heard-of-is-youtubes-biggest-star/article17079452/|title=PewDiePie: YouTube's biggest star is a profane Swede you've never heard of|work=The Globe and Mail|date=25 February 2014|accessdate=22 September 2014|archive-url=https://web.archive.org/web/20140707024510/http://www.theglobeandmail.com/technology/digital-culture/pewdiepie-this-profane-bro-you-never-heard-of-is-youtubes-biggest-star/article17079452/|archive-date=7 July 2014|dead-url=no|df=dmy-all}}</ref> On 27 April 2018, Bisognin announced on [[Instagram]] that Kjellberg had proposed to her; on 20 August 2019, Kjellberg announced on Twitter that he and Bisognin got married.<ref name=Garvey2019>{{cite web|last=Garvey|first=Marianne|url=https://edition.cnn.com/2019/08/20/entertainment/pewdiepie-and-marzia-bisognin-marry-trnd/index.html|title=PewDiePie and Marzia Bisognin marry after dating for eight years|publisher=[[CNN]]|date=20 August 2019|accessdate=20 August 2019}}</ref>
⚫
Aside from creating content on her own channel, Kjellberg has been a voice actress in various animated web series. She voiced Carrie the Carrot in ''Oscar's Hotel for Fantastical Creatures''.<ref>{{cite web |last=Pearce |first=Tilly |date=16 August 2015 |title=New Oscar's Hotel Characters Announced at Summer in the City 2015 |url=http://teneightymagazine.com/2015/08/16/new-oscars-hotel-characters-announced-at-summer-in-the-city-2015/ |url-status=live |archive-url=https://web.archive.org/web/20160313215408/http://teneightymagazine.com/2015/08/16/new-oscars-hotel-characters-announced-at-summer-in-the-city-2015/ |archive-date=13 March 2016 |access-date=11 April 2016 |website=TenEighty}}</ref> Kjellberg also voiced the character Maya, based on her own dog, in a six-episode animated web series titled ''Pugatory''.<ref name="Rody2015">{{cite web |last=Rody-Mantha |first=Bree |date=28 October 2015 |title=New series Pugatory features the voice talent of PewDiePie |url=http://streamdaily.tv/2015/10/28/new-series-pugatory-features-the-voice-talent-of-pewdiepie/ |url-status=live |archive-url=https://web.archive.org/web/20160423091425/http://streamdaily.tv/2015/10/28/new-series-pugatory-features-the-voice-talent-of-pewdiepie/ |archive-date=23 April 2016 |access-date=11 April 2016 |website=StreamDaily |publisher=Brunico Communications}}</ref>


==Notes==
== Personal life ==
Marzia Bisognin was born on 21 October 1992 in [[Arzignano]], located in the [[Province of Vicenza]], Italy.'''<ref name="Mutterle2014" />'''

⚫
She was introduced to her husband, Felix Kjellberg, better known online as PewDiePie, by her friend Daizo. She began dating Felix in 2011, after e-mailing him and stating that she found his videos funny.<ref name="Ryall2014">{{cite news|url=https://nypost.com/2014/06/20/meet-the-guy-making-4m-a-year-on-youtube/|title=Meet the guy making $4M a year on YouTube|last=Ryall|first=Jenni|date=20 June 2014|newspaper=New York Post|access-date=29 September 2014|url-status=live|archive-url=https://web.archive.org/web/20141005001905/http://nypost.com/2014/06/20/meet-the-guy-making-4m-a-year-on-youtube/|archive-date=5 October 2014}}</ref> Marzia moved to Sweden to live with him in October of that same year. Later, the couple moved to her native Italy, before settling together in [[Brighton]], England.<ref name="Expressen1">{{cite news|url=http://bloggar.expressen.se/lars/2012/07/pewdiepie-rules-one-million-subscribers/|title=COLUMN Pewdiepie rules, now one million subscribers|last=Lindstrom|first=Lars|date=13 July 2012|newspaper=Expressen|access-date=22 September 2014|url-status=live|archive-url=https://web.archive.org/web/20120923060946/http://bloggar.expressen.se/lars/2012/07/pewdiepie-rules-one-million-subscribers/|archive-date=23 September 2012}}</ref><ref name="theargus">{{cite web|url=http://www.theargus.co.uk/news/10796646.Brighton_YouTube_sensation_has_more_subscribers_than_Justin_Bieber/|title=Brighton YouTube sensation has more subscribers than Justin Bieber|last=Scott-Delany|first=Finn|date=9 November 2013|website=[[The Argus (Brighton)|The Argus]]|url-status=live|archive-url=https://web.archive.org/web/20141006071824/http://www.theargus.co.uk/news/10796646.Brighton_YouTube_sensation_has_more_subscribers_than_Justin_Bieber/|archive-date=6 October 2014|access-date=2 October 2014}}</ref><ref name="UKresidence">{{cite web|url=https://twitter.com/MarziaPie/status/403534925350973440|title=Still in Brighton...|last=Bisognin|first=Marzia|date=21 November 2013|work=MarziaPie|publisher=Twitter|url-status=live|archive-url=https://web.archive.org/web/20150201175245/https://twitter.com/MarziaPie/status/403534925350973440|archive-date=1 February 2015|access-date=2 October 2014}}</ref> The couple lived there with their two [[pug]]s, Edgar and Maya,<ref name="Lindgvist2014">{{cite news|url=http://www.gp.se/kulturnoje/1.2511893-pewdiepie-talar-ut-i-unik-intervju|title=Pewdiepie talar ut i unik intervju|last=Lindqvist|first=Johan|date=8 October 2014|newspaper=[[Göteborgs-Posten]]|access-date=10 October 2014|archive-url=https://web.archive.org/web/20160304194754/http://www.gp.se/kulturnoje/1.2511893-pewdiepie-talar-ut-i-unik-intervju|archive-date=4 March 2016|language=sv}}</ref> as well as a hedgehog named Dogy.<ref>{{cite tweet|last=Bisognin|first=Marzia|url=https://x.com/MarziaPie/status/907270461515599874?lang=en|title=Dogy update!|number=907270461515599874|user=MarziaPie|date=11 September 2017|accessdate=25 June 2024}}</ref> Their relationship has been highlighted by various media outlets,<ref name="Shields2014b">{{cite news|url=https://blogs.wsj.com/cmo/2014/08/28/youtube-power-couple-pewdiepie-and-cutiepiemarzia-create-miniseries-for-movie-as-above-so-below/|title=YouTube Power Couple PewDiePie and CutiePieMarzia Create Miniseries For Movie "As Above, So Below"|last=Shields|first=Mike|date=28 August 2014|newspaper=The Wall Street Journal|access-date=22 September 2014|url-status=live|archive-url=https://web.archive.org/web/20140929223437/http://blogs.wsj.com/cmo/2014/08/28/youtube-power-couple-pewdiepie-and-cutiepiemarzia-create-miniseries-for-movie-as-above-so-below/|archive-date=29 September 2014|publisher=Dow Jones & Co.|department=CMO Today}}</ref> with ''[[The Globe and Mail]]'' writing that her "calm personality balances out Felix's general wackiness."<ref>{{cite web|url=https://www.theglobeandmail.com/technology/digital-culture/pewdiepie-this-profane-bro-you-never-heard-of-is-youtubes-biggest-star/article17079452/|title=PewDiePie: YouTube's biggest star is a profane Swede you've never heard of|last=Woolley|first=Emma|date=25 February 2014|work=[[The Globe and Mail]]|url-status=live|archive-url=https://web.archive.org/web/20140707024510/http://www.theglobeandmail.com/technology/digital-culture/pewdiepie-this-profane-bro-you-never-heard-of-is-youtubes-biggest-star/article17079452/|archive-date=7 July 2014|access-date=22 September 2014}}</ref> On 27 April 2018, Kjellberg announced on [[Instagram]] that Felix had proposed to her; on 20 August 2019, the couple announced on social media that they had married.<ref name="Klein2018">{{cite web|last=Klein|first=Jessica|url=https://www.tubefilter.com/2018/04/27/pewdiepie-marzia-proposal/|title=YouTube Star PewDiePie Proposed To Longtime Girlfriend Marzia Bisognin|work=[[Tubefilter]]|date=27 April 2018|access-date=16 April 2020|archive-date=3 August 2018|archive-url=https://web.archive.org/web/20180803165050/https://www.tubefilter.com/2018/04/27/pewdiepie-marzia-proposal/|url-status=live}}</ref><ref name="Garvey2019">{{cite web|url=https://edition.cnn.com/2019/08/20/entertainment/pewdiepie-and-marzia-bisognin-marry-trnd/index.html|title=PewDiePie and Marzia Bisognin marry after dating for eight years|last=Garvey|first=Marianne|date=20 August 2019|publisher=[[CNN]]|access-date=20 August 2019|archive-date=20 August 2019|archive-url=https://web.archive.org/web/20190820175613/https://edition.cnn.com/2019/08/20/entertainment/pewdiepie-and-marzia-bisognin-marry-trnd/index.html|url-status=live}}</ref>

While living in [[Brighton]], their house in Japan was burgled in late 2019; Kjellberg posted a statement online which included: "I know it is very materialistic, and should be happy with what I was left/have, but I can't hide the shock and sadness with all being taken away, just like that."<ref name="Salo2019">{{cite web|last=Salo|first=Jackie|url=https://nypost.com/2019/12/02/youtube-star-pewdiepie-and-wife-marzia-kjellberg-burglarized-in-home-invasion/|title=YouTube star PewDiePie and wife Marzia Kjellberg burgled in home invasion|work=[[New York Post]]|date=2 December 2019|access-date=10 April 2020|archive-date=13 May 2022|archive-url=https://web.archive.org/web/20220513153045/https://nypost.com/2019/12/02/youtube-star-pewdiepie-and-wife-marzia-kjellberg-burglarized-in-home-invasion/|url-status=live}}</ref>

In 2022, Kjellberg and Felix moved to Japan.<ref name="General2022">{{cite web|last=General|first=Ryan|url=https://news.yahoo.com/youtuber-pewdiepie-fulfills-longtime-dream-231733258.html|title=YouTuber PewDiePie fulfills longtime dream of relocating to Japan|publisher=[[Yahoo! News]]|date=12 May 2022|accessdate=8 June 2022|archive-date=15 June 2022|archive-url=https://web.archive.org/web/20220615192206/https://news.yahoo.com/youtuber-pewdiepie-fulfills-longtime-dream-231733258.html|url-status=live}}</ref> On 5 February 2023, the couple announced that they were expecting their first child,<ref>{{Cite web |last=Sottile |first=Zoe |date=5 February 2023 |title=YouTuber PewDiePie announces he's going to be a dad |url=https://www.cnn.com/2023/02/05/entertainment/pewdiepie-youtube-pregnancy-announcement-trnd/index.html |access-date=6 February 2023 |publisher=[[CNN]] |language=en |archive-date=5 February 2023 |archive-url=https://web.archive.org/web/20230205234341/https://www.cnn.com/2023/02/05/entertainment/pewdiepie-youtube-pregnancy-announcement-trnd/index.html |url-status=live }}</ref> and they announced the birth of their son Björn on 11 July.<ref name="Peoplemag 2023 b908">{{cite web|last=Sacks|first=Hannah| title=PewDiePie and Wife Marzia Welcome First Baby |work=[[People (magazine)|People]] | date=12 July 2023 | url=https://people.com/pewdiepie-and-wife-marzia-welcome-first-baby-together-7559679 | access-date=13 July 2023 | archive-date=28 July 2023 | archive-url=https://web.archive.org/web/20230728191050/https://people.com/pewdiepie-and-wife-marzia-welcome-first-baby-together-7559679 | url-status=live }}</ref>

== Notes ==
{{notelist}}
{{notelist}}


==References==
== References ==
{{reflist}}
{{Reflist}}


==External links==
== External links ==
* {{Official website}}
* {{Official website}}
* {{YouTube|u=CutiePieMarzia|{{PAGENAMEBASE}}}}
* {{YouTube|u=CutiePieMarzia|{{PAGENAMEBASE}}}}
* {{Twitter}}
* {{IMDb name|6521291}}
* {{IMDb name|6521291}}


{{PewDiePie}}
{{PewDiePie}}
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{{Portal bar|Biography|Fashion|Italy}}

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{{authority control}}
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Latest revision as of 01:53, 2 December 2024

"Marzia" redirects here. For other uses, see Marzia (disambiguation).

Marzia Kjellberg
Kjellberg in 2014
Born
Marzia Bisognin

(1992-10-21) 21 October 1992 (age 32)
Arzignano, Italy
OccupationYouTuber
Years active2012–2018
Spouse
​
(m. 2019)​
Children1
YouTube information
Channel
Years active2012–2018
Genres
Subscribers7.22 million[1]
Total views0[a][1]
NetworkN/A (formerly Maker Studios, later Re6l)
Associated acts
100,000 subscribers2012
1,000,000 subscribers2013
Last updated: 10 August 2024[4]

Marzia Kjellberg (née Bisognin[b]; born 21 October 1992) is an Italian former Internet personality. Known for her videos on her now-inactive YouTube channel Marzia (formerly CutiePieMarzia), Kjellberg has also ventured into writing, fashion design, and business. She is married to Swedish YouTuber Felix ”PewDiePie” Kjellberg.

Career

[edit]

Marzia Kjellberg (then Bisognin) created her CutiePieMarzia YouTube channel on 16 January 2012.[5] Her videos on the platform focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, and video gaming.[6][7] Kjellberg also commonly uploaded travel vlogs.[8] Although Italian, Kjellberg spoke English in her videos. Kjellberg was signed to Maker Studios' sub-network, The Platform.[9] By 2018, however, her e-commerce ventures would be managed by Re6l, a Toronto-based company involved with influencer media and e-commerce.[10]

Kjellberg's YouTube channel was one of the most popular in the beauty and makeup genre; in May 2014, The Wall Street Journal reported that it attracted over 16 million viewers each month.[11] The demographics of Kjellberg's viewers have been reported to be females aged 13–24, who use Kjellberg's videos as a reference.[12] Kjellberg refers to her fans as "Marzipans".[13]

Kjellberg appeared on her then-boyfriend, later husband, Felix Kjellberg's channel on various occasions.[14] Felix, better known on YouTube as "PewDiePie," uploaded videos of the two playing video games and participating in video challenges together.[14] In 2014, Kjellberg and Felix were part of an online marketing campaign for the horror film, As Above, So Below.[15] While Felix's videos for the campaign involved gaming-related topics, Kjellberg's videos centered around a travel vlog angle of the couple's trip to Paris.[16] Similarly, ABC had Kjellberg, among others, promote their new TV series, Selfie, via a YouTube marketing campaign.[17]

On 22 October 2018, Kjellberg uploaded a video to her channel announcing her retirement from her YouTube career.[18] In the video she mentioned that at a point during her YouTube career, focusing on the website kept her in a bubble that negatively affected her mental health, although she resolved to reach out to others. She ended her video explaining that she was ready for "something new in [her] life." After she uploaded her final vlog, as she decided to remove her videos; she left a comment on the vlog stating, "Having videos up, after making this decision, would have seemed like taking a step back. I've selected a few that I really liked, which I'm going to leave for a bit – for the 'adjustment' period – but taking my videos down, in my mind, needed to be done."[2] Shortly before her announcement, her YouTube channel had accumulated over 128 million video views and just under 7.5 million subscribers.[19] Her channel's video views previously peaked in August 2017, at around 570 million.[3]

Other activities

[edit]

Fashion and design

[edit]

Kjellberg's channel's success allowed her to start designing her own clothing.[20] Since March 2015, Kjellberg has launched several lines of fashion and design merchandise including nail polish shade, home decor products, and most notably clothing.[10]

In 2016, she designed "Daisy" shoes through Project Shoe.[21] That July, she launched a product line with Zoya, a nail polish brand.[22] In June 2017, Kjellberg launched Lemon, a clothing line paired with a fragrance.[23]

In a piece about fashion lines created by YouTube personalities, Tubefilter cited comments from Michael Fink, the dean of the School of Fashion at Savannah College of Art and Design, as well as celebrity stylist Allison Calhoun. Kjellberg's "Amore" clothing line was positively received by Fink, who stated "the gold zipper and heart applique of this skirt are right on trend, yet the A-line silhouette is timeless. You can't go wrong with this piece."[24] Calhoun opined that "I'm personally not crazy about the patterns, colors, or cuts but I definitely can see the customer who might be. I also want to applaud Marzia and her designs for not being as topical as the others. It seems like she's making clothes that she wants to wear without a ton of inspiration from the outside world."[24]

On 1 July 2018, Kjellberg launched Maì, a jewellery, pottery, clothing and home decor brand.[25] The Maì ceramic accents were handcrafted by Kjellberg out of her UK-based pottery studio.[26] Both Mai and Tsuki Market, a unisex clothing and homeware brand that she owned with husband Felix Kjellberg,[27] are closed as of 2023.[28]

Writing

[edit]

In January 2015, Kjellberg published a young adult fantasy/horror novel.[29] The Italian version was published under the title La Casa Dei Sogni, while the English version was published as Dream House: A Novel by CutiePieMarzia.[30]

Voice acting

[edit]

Aside from creating content on her own channel, Kjellberg has been a voice actress in various animated web series. She voiced Carrie the Carrot in Oscar's Hotel for Fantastical Creatures.[31] Kjellberg also voiced the character Maya, based on her own dog, in a six-episode animated web series titled Pugatory.[32]

Personal life

[edit]

Marzia Bisognin was born on 21 October 1992 in Arzignano, located in the Province of Vicenza, Italy.[12]

She was introduced to her husband, Felix Kjellberg, better known online as PewDiePie, by her friend Daizo. She began dating Felix in 2011, after e-mailing him and stating that she found his videos funny.[33] Marzia moved to Sweden to live with him in October of that same year. Later, the couple moved to her native Italy, before settling together in Brighton, England.[34][35][36] The couple lived there with their two pugs, Edgar and Maya,[37] as well as a hedgehog named Dogy.[38] Their relationship has been highlighted by various media outlets,[39] with The Globe and Mail writing that her "calm personality balances out Felix's general wackiness."[40] On 27 April 2018, Kjellberg announced on Instagram that Felix had proposed to her; on 20 August 2019, the couple announced on social media that they had married.[41][42]

While living in Brighton, their house in Japan was burgled in late 2019; Kjellberg posted a statement online which included: "I know it is very materialistic, and should be happy with what I was left/have, but I can't hide the shock and sadness with all being taken away, just like that."[43]

In 2022, Kjellberg and Felix moved to Japan.[44] On 5 February 2023, the couple announced that they were expecting their first child,[45] and they announced the birth of their son Björn on 11 July.[46]

Notes

[edit]
  1. ^ After retiring from her YouTube career in 2018, she removed her videos from public viewing, causing her channel views to decrease to zero.[2] Her channel's video views peaked in August 2017, at around 570 million.[3]
  2. ^ Italian: [ˈmartsja bizoɲˈɲin], Venetian: [bizoˈɲiŋ]

References

[edit]
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[edit]
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