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{{short description|2015 film by Sreenu Vaitla}}
{{Redirect|Bruce Lee (film)|the 2017 Tamil film|Bruce Lee (2017 film)}}
{{Use dmy dates|date=November 2015}}
{{Use dmy dates|date=November 2015}}
{{Use Indian English|date=November 2015}}
{{Use Indian English|date=November 2015}}
{{Infobox film
{{Infobox film
| name = Bruce Lee - The Fighter
| name = Bruce Lee: The Fighter
| image = Bruce Lee Telugu film poster.jpg
| image = Bruce Lee The Fighter.jpg
| caption = Theatrical release poster
| caption = Theatrical release poster
| director = [[Sreenu Vaitla]]
| director = [[Sreenu Vaitla]]
| producer = [[DVV Danayya]]
| story = Sreenu Vaitla
| producer = [[D. V. V. Danayya]]
| writer = {{plainlist|
| writer = {{plainlist|
*Sreenu Vaitla
*Sreenu Vaitla
Line 14: Line 15:
}}
}}
| starring = {{plainlist|
| starring = {{plainlist|
*[[Ram Charan]]
*[[Ram Charan Teja]]
*[[Arun Vijay]]
*[[Rakul Preet Singh]]
*[[Rakul Preet Singh]]
*[[Kriti Kharbanda]]
*[[Kriti Kharbanda]]
*[[Arun Vijay]]
*[[Sampath Raj]]
*[[Brahmanandam]]
*[[Nadhiya]]
}}
}}
| music = [[S. Thaman]]
| music = [[S. Thaman]]
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| editing = M. R. Varma
| editing = M. R. Varma
| studio = [[DVV Entertainments]]
| studio = [[DVV Entertainments]]
| released = {{Film date|2015|10|16|df=y}}
| released = {{Film date|2014|12|03|df=y}}
| runtime = 151 minutes
| runtime = 155 minutes
| country = [[India]]
| country = India
| language = [[Telugu language|Telugu]]
| language = Telugu
| budget = {{INR|62 crore|link=yes}}<ref name=":4" /><ref>{{Cite web|url=https://www.thenewsminute.com/article/it-raids-director-and-producer-ahead-ram-charans-bruce-lee-fighter-35181|title=IT raids on director and producer ahead of Ram Charan Teja's 'Bruce Lee - The Fighter'|website=The News Minute|date=16 October 2014|access-date=6 August 2020}}</ref>
| budget = <!--Must be attributed to a reliable published source with an established reputation for fact-checking. No blogs, no IMDb.-->
| gross = {{Estimation}} {{INR|60 crore|link=yes}}<ref name=":2" />
| gross = <!--Must be attributed to a reliable published source with an established reputation for fact-checking. No blogs, no IMDb.-->
| italic title =
}}
}}
'''''Bruce Lee - The Fighter''''' (also known as '''''Bruce Lee''''') is a 2015 [[India]]n [[Telugu language|Telugu-language]] [[action comedy]] film directed by [[Sreenu Vaitla]], starring [[Ram Charan]], [[Rakul Preet Singh]], [[Kriti Kharbanda]], and [[Arun Vijay]] in the lead roles. The film is produced by [[DVV Danayya]] under the banner [[DVV Entertainments]]. [[Kona Venkat]] and [[Gopimohan]] co-wrote the film's script and dialogues while Vaitla also penned the screenplay. [[S. Thaman]] composed the film's soundtrack. [[Manoj Paramahamsa]] took charge of the film's cinematography. The film was dubbed into Hindi (in 2016 for television release on [[Zee Cinema]] on 18 March), Tamil as Bruce Lee 2 - The Fighter<ref>{{cite web |title=Bruce Lee 2 - The Fighter Movie: Showtimes, Review, Trailer, Posters, News & Videos {{!}} eTimes |url=https://timesofindia.indiatimes.com/entertainment/tamil/movie-details/bruce-lee-2-the-fighter/movieshow/61294470.cms}}</ref><ref>{{cite web |title=Bruce Lee 2 - The Fighter Movie (2015) {{!}} Reviews, Cast & Release Date in - BookMyShow |url=https://in.bookmyshow.com/movies/bruce-lee-2-the-fighter/ET00034533/ |website=BookMyShow |language=en}}</ref> and Malayalam under the same name. The film received mixed to negative reviews and failed at the box office with less distributor shares.<ref name="International Business Times">{{cite news | url=http://www.ibtimes.co.in/bruce-lee-fighter-bltf-review-roundup-srinu-vaitla-fails-impress-critics-again-after-aagadu-650920 | title=Bruce Lee The Fighter: review roundup | newspaper=International Business Times | accessdate=23 October 2015}}</ref> The movie was remade in Bangladeshi in 2019 as ''[[Beporowa]]'' by [[Raja Chanda]].


'''''Bruce Lee: The Fighter'''''<ref>{{cite web|url=https://www.dvventertainment.com/movies|website=DVV Entertainment|title=DVV Entertainment}}</ref> is a 2014 Indian [[Telugu language|Telugu]]-language [[action comedy]] film directed by [[Sreenu Vaitla]] and produced by [[D. V. V. Danayya]] under [[DVV Entertainments]]. The film stars [[Ram Charan Teja]], alongside [[Rakul Preet Singh]], [[Arun Vijay]], [[Kriti Kharbanda]], [[Sampath Raj]] and [[Nadhiya]]. The music was composed by [[S. Thaman]], while the cinematography and editing were handled by [[Manoj Paramahamsa]] and M. R. Varma. In the film, Karthik, a [[Stunt performer|stuntman]], is mistaken for a cop, where he helps to unearth the schemes of Deepak Raj, a drug peddler and his father Jayaraj.
== Plot ==
Karthik and Kavya are the children of Rama Chandra Rao ([[Rao Ramesh]]). Rama Chandra Rao wants to make Karthik a collector. The only problem is that Kavya wants to become a collector as well, but Rama Chandra Rao cannot afford to pay for both of their studies. Because of this, Karthik deliberately fails in his exams so that his sister can join [[Delhi Public School Society|Delhi Public School]] in order to become a collector. The only one aware of his sacrifice is his uncle ([[Tanikella Bharani]]).


Srinu Vaitla narrated the script to Charan in March 2014, and planned to work on the story post the release of ''[[Aagadu]]''. The film was launched on 5 March 2015, and the principal photography of the film took place on 16 March 2015, which was ended on 6 October 2015. Filmed across [[Hyderabad]], [[Spain]] and [[Bangkok]], The film was shot in 110 working days with 15 working hours per day.<ref>{{cite news|last=Jonnalagadda|first=Pranitha|date=6 December 2014|title=Bruce Lee had a 70-day non-stop shoot schedule!|newspaper=The Times of India|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Bruce-Lee-had-a-70-day-non-stop-shoot-schedule/articleshow/49244529.cms|url-status=dead|access-date=7 October 2014|archive-url=https://web.archive.org/web/20151007010148/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Bruce-Lee-had-a-70-day-non-stop-shoot-schedule/articleshow/49244529.cms|archive-date=7 October 2015|df=dmy-all}}</ref>
Years later, Karthik aka [[Bruce Lee]] ([[Ram Charan]]) is a stuntman working under stuntmaster Dangerous David ([[Jaya Prakash Reddy]]), and Kavya ([[Kriti Kharbanda]]) is still the smart girl she was. Once, Bruce Lee goes in the middle of a shooting to a hotel to save his friend's sister who was being kidnapped. Ria Rao ([[Rakul Preet Singh]]), a game designer, who came there to meet a police officer ([[Satyam Rajesh]]) for marriage, sees Bruce Lee in his police costume and mistakes him for a brave officer. She becomes a fan of him and rejects the other police officer because he is corrupted.


''Bruce Lee: The Fighter'' was released on 3 December 2014, during the festival of [[Christmas]], to negative reviews from critics and became a [[box-office bomb]].<ref name=":2">{{Cite web |date=2015-10-27 |title='Bruce Lee - The Fighter' (BLTF) 10-day box office collection: Ram Charan film fares badly in 2nd weekend |url=https://www.ibtimes.co.in/bruce-lee-fighter-bltf-10-day-box-office-collection-ram-charan-film-fares-badly-2nd-weekend-652108 |access-date=2021-01-09 |website=www.ibtimes.co.in |language=en}}</ref> One of the [[Subplot|sub-plots]] of the film where Karthik (Ram Charan) is mistaken for a cop by Ria (Rakul Preet Singh) was reportedly inspired from the 2006 French film ''[[The Valet (2006 film)|The Valet]]''.<ref>{{Cite web |last=Kavirayani |first=Suresh |date=2017-01-30 |title=Copycats in Tollywood |url=https://www.deccanchronicle.com/entertainment/tollywood/300117/copycats-in-tollywood.html |access-date=2022-06-25 |website=Deccan Chronicle |language=en}}</ref> The film was remade in Bangladesh as ''[[Beporowa]]'' and remains Kriti Kharbanda's last Telugu film till date.
Some days later, Bruce Lee finds out that Ria uploaded the video of him fighting in a police costume on [[Facebook]]. When he goes to meet her, he falls in love with and finds out that she is designing a video game called SuperCop based on him. From then, Ria spends time with him continuously, while Karthik is still afraid of revealing his identity as he fears that she might go away from him.


== Plot ==
Meanwhile, a terrorist attack occurs in a hotel. Karthik's elder brother Ravi ([[Ravi Prakash (Telugu actor)|Ravi Prakash]]) and Commissioner Marthand ([[Sayaji Shinde]]) confirm that it was a terrorist attack. Later, Ravi finds evidence to prove that it was not a terrorist attack but an attempt to kill two rival businessmen by Deepak Raj ([[Arun Vijay]]). He goes to Marthand, but Marthand is actually corrupt and turns Ravi into Deepak, who knocks him unconscious. Meanwhile, Ria keeps getting Bruce Lee into fights thinking that he is an undercover cop.
Karthik and Kavya are the children of Rama Chandra Rao. Rama Chandra Rao wants to make Karthik as an [[Indian Administrative Service|IAS officer]]. The only problem is that Kavya wants to become a collector as well, but Rama Chandra Rao cannot afford to pay for both of their studies. Because of this, Karthik sacrifices his exams so that his sister can join [[Delhi Public School Society|Delhi Public School]] in order to become a collector.


Years later, Karthik aka ''Bruce Lee'' is a [[stunt performer]] working under Dangerous David, and Kavya is studying for [[Civil Service Examination|CSE Exam]]. Once, Karthik goes in the middle of a shoot to a hotel to save his friend's sister, who was being kidnapped. Ria is a game designer, who came there to meet a [[police officer|cop]] for marriage sees Karthik in his police costume and mistakes him for a cop. She becomes his fan and rejects the other cop, as he is corrupt.
In the meantime, Kavya writes her final exams needed to become a collector, and while she is returning, Deepak drugs her forcefully and arrests her to trick Ram Gopal ([[Nagendra Babu]]), someone trying to get him in jail, to think that it was his daughter. Bruce Lee knows of this and beats up Deepak, sending him into a coma, and returns in time for Kavya's engagement with Rahul ([[Amitash Pradhaan]]), the son of Jayaraj ([[Sampath Raj]]) and Vasundhara ([[Nadhiya]]) who are bosses of Rama Chandra Rao. It is shown to us that Deepak is the first son of Jayaraj with an unofficial wife, Malini ([[Tisca Chopra]]).


Some days later, Karthik finds out that Ria uploaded the video of him fighting in a police costume on [[Facebook]]. When he goes to meet her, he falls for her and finds out that she is designing a video game called ''Super Cop'' based on him. From then on, Ria spends time with him continuously, while Karthik is still afraid of revealing his identity as he fears that she might leave him. Meanwhile, a terrorist attack occurs in a hotel where Karthik's cousin brother Ravi finds evidence to prove that it was not a terrorist attack but an attempt to kill two IB officers by a drug peddler named Deepak Raj.
A couple of days later, Ria takes Karthik, who she thinks is still a police officer, to meet her family. Her father is IB Chief Bharadwaj ([[Mukesh Rishi]]), who knows Bruce Lee's real profession and his background. They both start a mission to capture Jayaraj and Deepak. Following the plan, he joins Jayaraj's company as his assistant and uses Suzuki Subramanyam ([[Brahmanandam]]), an undercover cop, to reveal Jayaraj's secrets to Vasundhara, causing her to leave him. Meanwhile, Deepak captures and shoots Bruce Lee.


Ravi goes to [[Commissioner]] Marthand, but Marthand is actually in cahoots with Deepak, who knocks Ravi unconscious. Ria keeps getting Karthik into fights thinking that he is an [[secret police|undercover cop]]. Kavya writes her final exams needed and while she is returning, Deepak drugs her forcefully and arrests her to trick Ram Gopal to think that the kidnapped girl was his daughter. Karthik learns of the incident and thrashes up Deepak, sending him into a coma and returns in time for Kavya's engagement with Rahul, the son of Jayaraj and Vasundhara who are bosses of Rama Chandra Rao.
Later, Jayaraj, with his men, tries to kill Vasundhara, Rahul and Kavya. Bruce Lee comes back as he was aware of all of Deepak's plans. This is because they had replaced G. Ramji (Jaya Prakash Reddy), a corrupt inspector, under Deepak's payroll and David's lookalike with David himself. Karthik was actually wearing a bulletproof vest under his shirt, and there were blood bombs in the vest. Deepak's shots caused the bombs to burst.


It is revealed that Deepak is the first son of Jayaraj with an unofficial wife, Malini. Later, Ria takes Karthik to meet her family and father is IB Chief Bharadwaj, who knows Karthik's identity and reveals Jayaraj's background to Karthik where they start a mission to bust and capture Jayaraj and Deepak. Following the plan, he joins Jayaraj's company as his assistant and uses Suzuki Subramanyam, an undercover cop, to reveal Jayaraj's secrets to Vasundhara, causing her to leave him. During Kavya's marriage, Karthik and Bharadwaj gathers evidence against Jayaraj-Deepak with Ravi's help (who was rescued by the officials).
In the ensuring fight, Bruce Lee kills Deepak and takes his body to Jayaraj, revealing to Jayaraj who he actually is. In revenge, Jayaraj kidnaps Ria and stabs Rama Chandra Rao in front of his eyes after he tells him all about Bruce Lee's sacrifices for his family. Bruce Lee admits his father in the hospital and calls Megastar Chiranjeevi ([[Chiranjeevi]]), who is in shooting for his 150th movie to help Ria. Chiranjeevi goes and beats up the goons and saves Ria. In the meantime, Suzuki arrests Jayaraj, finishing his last mission before he retires and his first-ever success that he got after being admitted into the police force.


Karthik reveals to Ria about his real identity, who forgives him and they reunite. Meanwhile, Deepak captures and shoots Karthik and orders their henchmen to pack him in a [[plastic bag]] and drop him on a nearby canal. His henchman carries out his order. Later, Jayaraj, with his men, tries to kill Vasundhara, Rahul and Kavya. Karthik arrives and reveals that he was aware of all of Deepak's plans, Because they had replaced G. Ramji, a corrupt inspector who is David's lookalike with David himself. Karthik was actually wearing a [[bulletproof vest]] and blood bombs in the shirt.
At the last scene of the film during a celebration, Ria asks Karthik to fill up a form and become an actual police officer, to which everyone starts laughing.

Deepak's shots caused the bombs to burst and also had escaped from the plastic bag. In the ensuring fight, Karthik kills Deepak and takes his body to Jayaraj, revealing his identity. Driven by vengeance, Jayaraj kidnaps Ria and stabs Rama Chandra Rao in front of him after he tells all about Karthik's sacrifices for his family. Karthik admits Ramachandra to the hospital and calls actor [[Chiranjeevi]] for help, who is busy filming ''[[Khaidi No. 150]]''. Chiranjeevi arrives and thrashes up the goons and saves Ria. In the meantime, Suzuki arrests Jayaraj, finishing his last mission before he retires. During a celebration, Ria asks Karthik to fill up a form and become an actual police officer, to which everyone starts laughing.


== Cast ==
== Cast ==
{{Cast listing|
{{colbegin}}
* [[Ram Charan]] as Karthik alias Bruce Lee/IB Officer Vikram Kumar
*[[Ram Charan Teja]] as Karthik/Bruce Lee
* [[Arun Vijay]] as Deepak Raj
*[[Arun Vijay]] as Deepak Raj, Jayaraj's son
* [[Rakul Preet Singh]] as Ria Rao
* [[Rakul Preet Singh|Rakul Preet]] as Riya Bharadwaj, Karthik’s love interest & Bharadwaj’s daughter
* [[Kriti Kharbanda]] as Kavya (Karthik's sister)
*[[Kriti Kharbanda]] as Kavya, Karthik's sister
* [[Sampath Raj]] as Jayaraj (Deepak's father)
* [[Sampath Raj]] as Jayaraj, Deepak's father
* [[Nadhiya]] as Vasundhara (Jayaraj’s second Wife)
* [[Rao Ramesh]] as Rama Chandra Rao, (Karthik’s Father)
* [[Pavitra Lokesh]] as Karthik and Kavya's mother
* [[Mukesh Rishi]] as [[Intelligence Bureau (India)|IB]] Chief Bharadwaj Ria’s father
* [[Amitash Pradhaan]] as Rahul, Vasundhara's son
* [[Brahmanandam]] as Suzuki Subramanyam (IB Officer) aka Peter aka Pakoda aka Tukaram
* [[Tisca Chopra]] as Malini (Jayaraj's first wife)
* [[Tisca Chopra]] as Malini (Jayaraj's first wife)
* [[Jaya Prakash Reddy]] as Dangerous David and [[Inspector]] G. Ramji (dual role)
* [[Nadhiya]] as Vasundhara (Jayaraj's second wife)
* [[Brahmanandam]] as Suzuki Subramanyam alias Peter alias Pakoda alias Tukaram
* [[Ali (actor)|Ali]] as PK
* [[Ali (actor)|Ali]] as PK
* [[Sayaji Shinde]] as Marthand
* [[Jaya Prakash Reddy]] as Dangerous David and inspector G. Ramji (dual role)
* [[Rao Ramesh]] as Rama Chandra Rao (Karthik's father)
* [[Ravi Prakash (Telugu actor)|Ravi Prakash]] as Ravi Prakash DCP (IB), Karthik's elder cousin brother
* [[Pavitra Lokesh]] as Karthik and Kavya's mother
* [[Tanikella Bharani]] as Ravi's father and Rama Chandra Rao's Big brother
* [[Mukesh Rishi]] as IB Chief Bharadwaj
* [[Nagendra Babu]] as Judge Ram Bhoopal, cameo appearance
* [[Sayaji Shinde]] as Commissioner Marthand
* [[Ravi Prakash (Telugu actor)|Ravi Prakash]] as Ravi (Karthik's elder cousin brother)
* [[Tanikella Bharani]] as Ravi's father and Rama Chandra Rao's brother
* [[Amitash Pradhaan]] as Rahul (Jayaraj's son)
* [[Brahmaji]] as 'Blockbuster' Bramhaji
* [[Brahmaji]] as 'Blockbuster' Bramhaji
* [[Posani Krishna Murali]] as Jayaraj's PA
* [[Posani Krishna Murali]] as Maccha Muthyam Jayaraj's PA
* [[Saptagiri (Telugu actor)|Saptagiri]] as Bruce Lee's friend
* [[Saptagiri (Telugu actor)|Saptagiri]] as Bruce Lee's friend
* [[Vennela Kishore]] as Uganda Yugendhar, Malini's younger brother
* [[Pradeep Machiraju]] as Bruce Lee's friend
* [[Vennela Kishore]] as Uganda Yugendhar, Malini’s younger brother
* [[Prudhviraj (Telugu actor)|Prudhviraj]] as Ratnam, Vasundhara's PA
* [[Prudhviraj (Telugu actor)|Prudhviraj]] as Mani Ratnam, Vasundhara's PA
* [[Harsha Vardhan]] as Ria's uncle
* [[Raghu Karumanchi]] as Bruce Lee's friend
* [[Nagineedu]] as Karthik's uncle
* Samrat Reddy as Saketh
* [[Bharath Reddy (actor)|Bharath Reddy]] as Jayaraj's henchman
* [[Satya Akkala|Satya]] as Bruce Lee's friend
* [[Venu Yeldandi]] as Bruce Lee's friend
* [[Satyam Rajesh]] as Babu Rao
* [[Shakalaka Shankar]] as Director Garapathi
* [[Satya Prakash (actor)|Sathya Prakash]] as Jayaraj's henchman
* [[Vamsi Krishna]] as Jayaraj's henchman
* Temper Vamsi as Tiger Bhai (gangster)
* [[Chiranjeevi]] as himself ([[cameo appearance]])
* [[Ajaz Khan]] as mass attacker ([[cameo appearance]])
* [[Ajaz Khan]] as mass attacker ([[cameo appearance]])
}}
* [[Nagendra Babu]] as Judge Ram Gopal (cameo appearance)
* [[Chiranjeevi]] as himself in a cameo appearance at the ending scene of the movie
{{colend}}


== Production ==
== Production ==


=== Development ===
=== Development ===
[[Sreenu Vaitla]] narrated a storyline to [[Ram Charan]] in late March 2014 and post the latter's approval, Vaitla planned to start work on the film's script after completing ''[[Aagadu]]'' (2014).<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Sreenu-Vaitla-to-direct-Ram-Charan/articleshow/32555204.cms|title=Sreenu Vaitla to direct Ram Charan|last=A. S.|first=Sashidhar|newspaper=[[The Times of India]]|date=23 March 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316072538/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sreenu-Vaitla-to-direct-Ram-Charan/articleshow/32555204.cms|archivedate=16 March 2015}}</ref> [[DVV Danayya]], who produced Ram Charan's ''[[Naayak]]'' (2013), announced in late July 2014 that he would produce this film under the banner Universal Media and the pre-production works would begin soon. The production was expected to start in November 2014.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-new-film-to-begin-from-Nov/articleshow/38791190.cms|title=Ram Charan's new film to begin from Nov|newspaper=The Times of India|date=21 July 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316072429/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-new-film-to-begin-from-Nov/articleshow/38791190.cms|archivedate=16 March 2015|deadurl=yes|df=dmy-all}}</ref> The film was shelved post the release of ''Aagadu'' and was revived in late October 2014.<ref>{{cite web|url=http://www.sify.com/movies/cherry-vaitla-film-to-go-on-floors-soon-news-telugu-ok5knebdccdej.html|title=Cherry-Vaitla film to go on floors soon!|publisher=[[Sify]]|date=31 October 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316080544/http://www.sify.com/movies/cherry-vaitla-film-to-go-on-floors-soon-news-telugu-ok5knebdccdej.html|archivedate=16 March 2015}}</ref> After returning from a holiday in Kerala, Charan gave his nod in early December 2014 and Vaitla was busy giving final touches to the script which was said to be a fast-paced action comedy.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-Srinu-Vaitla-film-on/articleshow/45349071.cms|title=Ram Charan - Srinu Vaitla film on|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=4 December 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316072417/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-Srinu-Vaitla-film-on/articleshow/45349071.cms|archivedate=16 March 2015}}</ref>
[[Sreenu Vaitla]] narrated a storyline to [[Ram Charan]] in late March 2014 and post the latter's approval, Vaitla planned to start work on the film's script after completing ''[[Aagadu]]'' (2014).<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Sreenu-Vaitla-to-direct-Ram-Charan/articleshow/32555204.cms|title=Sreenu Vaitla to direct Ram Charan|last=A. S.|first=Sashidhar|newspaper=[[The Times of India]]|date=23 March 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316072538/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sreenu-Vaitla-to-direct-Ram-Charan/articleshow/32555204.cms|archive-date=16 March 2015}}</ref> [[D. V. V. Danayya]], who produced Ram Charan's ''[[Naayak]]'' (2013), announced in late July 2014 that he would produce this film under the banner Universal Media and the pre-production works would begin soon. The production was expected to start in November 2014.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-new-film-to-begin-from-Nov/articleshow/38791190.cms|title=Ram Charan's new film to begin from Nov|newspaper=The Times of India|date=21 July 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316072429/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-new-film-to-begin-from-Nov/articleshow/38791190.cms|archive-date=16 March 2015|url-status=dead|df=dmy-all}}</ref> The film was shelved post the release of ''Aagadu'' and was revived in late October 2014.<ref>{{cite web|url=http://www.sify.com/movies/cherry-vaitla-film-to-go-on-floors-soon-news-telugu-ok5knebdccdej.html|title=Cherry-Vaitla film to go on floors soon!|website=[[Sify]]|date=31 October 2014|access-date=16 March 2015|url-status=dead|archive-url=https://web.archive.org/web/20150316080544/http://www.sify.com/movies/cherry-vaitla-film-to-go-on-floors-soon-news-telugu-ok5knebdccdej.html|archive-date=16 March 2015}}</ref> After returning from a holiday in Kerala, Charan gave his nod in early December 2014 and Vaitla was busy giving final touches to the script which was said to be a fast-paced action comedy.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-Srinu-Vaitla-film-on/articleshow/45349071.cms|title=Ram Charan - Srinu Vaitla film on|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=4 December 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316072417/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-Srinu-Vaitla-film-on/articleshow/45349071.cms|archive-date=16 March 2015}}</ref>


Charan informed the media that the film's production would commence in February 2015.<ref>{{cite web|url=http://www.sify.com/movies/ram-charan-commences-new-film-in-february-news-telugu-omekSOcbgbgjj.html|title=Ram Charan commences new film in February|publisher=Sify|date=4 December 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316080630/http://www.sify.com/movies/ram-charan-commences-new-film-in-february-news-telugu-omekSOcbgbgjj.html|archivedate=16 March 2015}}</ref> ''My Name is Raju'', a phrase picked up from the popular song of ''[[Jagadeka Veerudu Atiloka Sundari]]'' (1990) starring [[Chiranjeevi]] and [[Sridevi]], was considered as the film's title.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-film-gets-a-title/articleshow/45952977.cms|title=Ram Charan's film gets a title?|newspaper=The Times of India|date=20 January 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316072642/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-film-gets-a-title/articleshow/45952977.cms|archivedate=16 March 2015}}</ref><ref>{{cite web|url=http://www.sify.com/movies/ram-charan-says-my-name-is-raju-news-telugu-pbwujlbbeaffc.html|title=Ram Charan says 'My Name Is Raju'|publisher=Sify|date=22 January 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316080709/http://www.sify.com/movies/ram-charan-says-my-name-is-raju-news-telugu-pbwujlbbeaffc.html|archivedate=16 March 2015}}</ref> The makers announced that the film would be a family drama and would be bankrolled by Danayya under his new banner DVV Entertainments.<ref>{{cite web|url=http://www.indiaglitz.com/Ram-Charan---Sreenu-Vaitla-Movie-Release-Date-telugu-news-125625|title=Ram Charan - Sreenu Vaitla movie release date|publisher=IndiaGlitz|date=16 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316072639/http://www.indiaglitz.com/Ram-Charan---Sreenu-Vaitla-Movie-Release-Date-telugu-news-125625|archivedate=16 March 2015}}</ref> The film was launched officially on 5 March 2015 at Danayya's office in Hyderabad.<ref>{{cite news|url=http://www.ibtimes.co.in/ram-charan-rakul-preets-next-launched-chiranjeevi-sreenu-vaitla-others-attend-puja-ceremony-625279|title=Ram Charan-Rakul Preet's Next Launched; Chiranjeevi, Sreenu Vaitla and Others Attend Puja Ceremony [PHOTOS]|last=James|first=Anu|newspaper=[[International Business Times|International Business Times India]]|date=5 March 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316072914/http://www.ibtimes.co.in/ram-charan-rakul-preets-next-launched-chiranjeevi-sreenu-vaitla-others-attend-puja-ceremony-625279|archivedate=16 March 2015}}</ref> The film was said to be inspired from the basic plot of the Telugu film ''[[Vijetha]]'' (1985).<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-srinu-vaitla-s-story-inspired-from-old-hit-chiranjeevi-rakul-preet-180037.html|title=LEAKED: Ram Charan-Sreenu Vaitla's Story Inspired From Old Hit?|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=15 April 2015|accessdate=15 April 2015|archiveurl=https://web.archive.org/web/20150415075956/http://www.filmibeat.com/telugu/news/2015/ram-charan-srinu-vaitla-s-story-inspired-from-old-hit-chiranjeevi-rakul-preet-180037.html|archivedate=15 April 2015}}</ref> The makers contemplated to title the film as ''Bruce Lee'' in mid May 2015 considering the protagonist's character being a stuntman acting as a body double for actors,<ref>{{cite news|url=http://www.deccanchronicle.com/150514/entertainment-tollywood/article/cherry-now-%E2%80%98bruce-lee%E2%80%99|title=Cherry now as 'Bruce Lee?'|newspaper=Deccan Chronicle|date=14 May 2015|accessdate=15 May 2015|archiveurl=https://web.archive.org/web/20150515082724/http://www.deccanchronicle.com/150514/entertainment-tollywood/article/cherry-now-%E2%80%98bruce-lee%E2%80%99|archivedate=15 May 2015}}</ref> which was confirmed in late August 2015.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charan-bruce-lee-first-look-poster-telugu-news-140925.html|title=Ram Charan's 'Bruce Lee' first look Poster|publisher=IndiaGlitz|date=28 August 2015|accessdate=30 August 2015|archiveurl=https://web.archive.org/web/20150830152234/http://www.indiaglitz.com/ram-charan-bruce-lee-first-look-poster-telugu-news-140925.html|archivedate=30 August 2015}}</ref>
Charan informed the media that the film's production would commence in February 2015.<ref>{{cite web|url=http://www.sify.com/movies/ram-charan-commences-new-film-in-february-news-telugu-omekSOcbgbgjj.html|title=Ram Charan commences new film in February|website=[[Sify]]|date=4 December 2014|access-date=16 March 2015|url-status=dead|archive-url=https://web.archive.org/web/20150316080630/http://www.sify.com/movies/ram-charan-commences-new-film-in-february-news-telugu-omekSOcbgbgjj.html|archive-date=16 March 2015}}</ref> ''My Name is Raju'', a phrase picked up from the popular song of ''[[Jagadeka Veerudu Athiloka Sundari]]'' (1990) starring [[Chiranjeevi]] and [[Sridevi]], was considered as the film's title.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-film-gets-a-title/articleshow/45952977.cms|title=Ram Charan's film gets a title?|newspaper=The Times of India|date=20 January 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316072642/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-film-gets-a-title/articleshow/45952977.cms|archive-date=16 March 2015}}</ref><ref>{{cite web|url=http://www.sify.com/movies/ram-charan-says-my-name-is-raju-news-telugu-pbwujlbbeaffc.html|title=Ram Charan says 'My Name Is Raju'|website=[[Sify]]|date=22 January 2015|access-date=16 March 2015|url-status=dead|archive-url=https://web.archive.org/web/20150316080709/http://www.sify.com/movies/ram-charan-says-my-name-is-raju-news-telugu-pbwujlbbeaffc.html|archive-date=16 March 2015}}</ref> The makers announced that the film would be a family drama and would be bankrolled by Danayya under his new banner DVV Entertainments.<ref>{{cite web|url=https://www.indiaglitz.com/Ram-Charan---Sreenu-Vaitla-Movie-Release-Date-telugu-news-125625|title=Ram Charan - Sreenu Vaitla movie release date|website=IndiaGlitz|date=16 February 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316072639/http://www.indiaglitz.com/Ram-Charan---Sreenu-Vaitla-Movie-Release-Date-telugu-news-125625|archive-date=16 March 2015}}</ref> The film was launched officially on 5 March 2015 at Danayya's office in Hyderabad.<ref>{{cite news|url=http://www.ibtimes.co.in/ram-charan-rakul-preets-next-launched-chiranjeevi-sreenu-vaitla-others-attend-puja-ceremony-625279|title=Ram Charan-Rakul Preet's Next Launched; Chiranjeevi, Sreenu Vaitla and Others Attend Puja Ceremony [PHOTOS]|last=James|first=Anu|newspaper=[[International Business Times|International Business Times India]]|date=5 March 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316072914/http://www.ibtimes.co.in/ram-charan-rakul-preets-next-launched-chiranjeevi-sreenu-vaitla-others-attend-puja-ceremony-625279|archive-date=16 March 2015}}</ref> The film was said to have been inspired from the plot of the Telugu film ''[[Vijetha]]'' (1985).<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-srinu-vaitla-s-story-inspired-from-old-hit-chiranjeevi-rakul-preet-180037.html|title=Leaked: Ram Charan-Sreenu Vaitla's Story Inspired From Old Hit?|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=15 April 2015|access-date=15 April 2015|archive-url=https://web.archive.org/web/20150415075956/http://www.filmibeat.com/telugu/news/2015/ram-charan-srinu-vaitla-s-story-inspired-from-old-hit-chiranjeevi-rakul-preet-180037.html|archive-date=15 April 2015}}</ref> The makers contemplated to title the film as ''Bruce Lee'' in mid May 2015 considering the protagonist's character being a stuntman acting as a body double for actors,<ref>{{cite news|url=https://www.deccanchronicle.com/150514/entertainment-tollywood/article/cherry-now-%E2%80%98bruce-lee%E2%80%99|title=Cherry now as 'Bruce Lee?'|newspaper=Deccan Chronicle|date=14 May 2015|access-date=15 May 2015|url-status=live|archive-url=https://web.archive.org/web/20150515082724/http://www.deccanchronicle.com/150514/entertainment-tollywood/article/cherry-now-%E2%80%98bruce-lee%E2%80%99|archive-date=15 May 2015}}</ref> which was confirmed in late August 2015.<ref>{{cite web|url=https://www.indiaglitz.com/ram-charan-bruce-lee-first-look-poster-telugu-news-140925.html|title=Ram Charan's 'Bruce Lee' first look Poster|website=IndiaGlitz|date=28 August 2015|access-date=30 August 2015|archive-url=https://web.archive.org/web/20150830152234/http://www.indiaglitz.com/ram-charan-bruce-lee-first-look-poster-telugu-news-140925.html|archive-date=30 August 2015}}</ref>


=== Casting ===
=== Casting ===
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Post the release of ''[[1: Nenokkadine]]'' (2014) and before the release of ''[[Lingaa]]'' (2014), its female leads [[Kriti Sanon]] and [[Sonakshi Sinha]] were rumored to sign this film as the female leads.<ref>{{cite web|url=http://www.bangaloremirror.com/entertainment/south-masala/Sanon-makes-a-splash/articleshow/34544142.cms|title=Sanon makes a splash|last=Kamal|first=S. S.|publisher=''[[Bangalore Mirror]]''|date=2 May 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316074846/http://www.bangaloremirror.com/entertainment/south-masala/Sanon-makes-a-splash/articleshow/34544142.cms|archivedate=16 March 2015|deadurl=yes|df=dmy-all}}</ref><ref>{{cite web|url=http://www.indiaglitz.com/Bollywood-Actress-To-Pair-Up-With-Ram-Charan-telugu-news-120643|title=Bollywood actress to pair up with Ram Charan|publisher=IndiaGlitz|date=10 December 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316074855/http://www.indiaglitz.com/Bollywood-Actress-To-Pair-Up-With-Ram-Charan-telugu-news-120643|archivedate=16 March 2015}}</ref><ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2014/sonakshi-sinha-to-make-her-telugu-debut-opposite-ram-charan-167303.html|title=Sonakshi Sinha To Make Her Telugu Debut Opposite Ram Charan?|author=Veena|publisher=Oneindia Entertainment|date=11 December 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316075031/http://www.filmibeat.com/telugu/news/2014/sonakshi-sinha-to-make-her-telugu-debut-opposite-ram-charan-167303.html|archivedate=16 March 2015}}</ref> [[Shruti Haasan]] was approached in late July 2014 to play the female lead.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Shruti-Haasan-to-pair-up-again-with-Ram-Charan/articleshow/38996079.cms|title=Shruti Haasan to pair up again with Ram Charan?|last=Pasupulate|first=Karthik|newspaper=The Times of India|date=25 July 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316075237/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Shruti-Haasan-to-pair-up-again-with-Ram-Charan/articleshow/38996079.cms|archivedate=16 March 2015}}</ref> Her inclusion was almost confirmed, considering her previous collaboration with Charan in ''[[Yevadu]]'' (2014).<ref>{{cite news|url=http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News/Shruti-Haasan-to-romance-Ram-Charan-again/articleshow/40316686.cms|title=Shruti Haasan to romance Ram Charan again|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=16 August 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316075200/http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News/Shruti-Haasan-to-romance-Ram-Charan-again/articleshow/40316686.cms|archivedate=16 March 2015}}</ref> Both [[DVV Danayya]] and Ram Charan reportedly insisted Vaitla to cast [[Prakash Raj]] in a crucial role with whom Vaitla had differences in the past.<ref>{{cite news|url=http://www.deccanchronicle.com/141218/entertainment-tollywood/article/prakash-raj-srinu-vaitla-forced-patch|title=Prakash Raj, Srinu Vaitla forced to patch up|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=18 December 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316075141/http://www.deccanchronicle.com/141218/entertainment-tollywood/article/prakash-raj-srinu-vaitla-forced-patch|archivedate=16 March 2015}}</ref> A source from the film's unit told [[Indo-Asian News Service|IANS]] on 1 January 2015 that [[Samantha Ruth Prabhu]] was finalised as one of the female leads and the second female lead was yet to be decided.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-to-romance-Ram-Charan/articleshow/45717035.cms|title=Samantha in Ram Charan's next?|author=[[Indo-Asian News Service|IANS]]|newspaper=The Times of India|date=1 January 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316075139/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-to-romance-Ram-Charan/articleshow/45717035.cms|archivedate=16 March 2015}}</ref>
Post the release of ''[[1: Nenokkadine]]'' (2014) and before the release of ''[[Lingaa]]'' (2014), its female leads [[Kriti Sanon]] and [[Sonakshi Sinha]] were rumored to sign this film as the female leads.<ref>{{cite web|url=https://bangaloremirror.indiatimes.com/entertainment/south-masala/Sanon-makes-a-splash/articleshow/34544142.cms|title=Sanon makes a splash|last=Kamal|first=S. S.|publisher=[[Bangalore Mirror]]|date=2 May 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316074846/http://www.bangaloremirror.com/entertainment/south-masala/Sanon-makes-a-splash/articleshow/34544142.cms|archive-date=16 March 2015|url-status=live|df=dmy-all}}</ref><ref>{{cite web|url=https://www.indiaglitz.com/Bollywood-Actress-To-Pair-Up-With-Ram-Charan-telugu-news-120643|title=Bollywood actress to pair up with Ram Charan|website=IndiaGlitz|date=10 December 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316074855/http://www.indiaglitz.com/Bollywood-Actress-To-Pair-Up-With-Ram-Charan-telugu-news-120643|archive-date=16 March 2015}}</ref><ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2014/sonakshi-sinha-to-make-her-telugu-debut-opposite-ram-charan-167303.html|title=Sonakshi Sinha To Make Her Telugu Debut Opposite Ram Charan?|author=Veena|publisher=Oneindia Entertainment|date=11 December 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316075031/http://www.filmibeat.com/telugu/news/2014/sonakshi-sinha-to-make-her-telugu-debut-opposite-ram-charan-167303.html|archive-date=16 March 2015}}</ref> [[Shruti Haasan]] was approached in late July 2014 to play the female lead.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Shruti-Haasan-to-pair-up-again-with-Ram-Charan/articleshow/38996079.cms|title=Shruti Haasan to pair up again with Ram Charan?|last=Pasupulate|first=Karthik|newspaper=The Times of India|date=25 July 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316075237/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Shruti-Haasan-to-pair-up-again-with-Ram-Charan/articleshow/38996079.cms|archive-date=16 March 2015}}</ref> Her inclusion was almost confirmed, considering her previous collaboration with Charan in ''[[Yevadu]]'' (2014).<ref>{{cite news|url=http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News/Shruti-Haasan-to-romance-Ram-Charan-again/articleshow/40316686.cms|title=Shruti Haasan to romance Ram Charan again|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=16 August 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316075200/http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News/Shruti-Haasan-to-romance-Ram-Charan-again/articleshow/40316686.cms|archive-date=16 March 2015}}</ref> Both [[D. V. V. Danayya]] and Ram Charan reportedly insisted Vaitla to cast [[Prakash Raj]] in a crucial role with whom Vaitla had differences in the past.<ref>{{cite news|url=https://www.deccanchronicle.com/141218/entertainment-tollywood/article/prakash-raj-srinu-vaitla-forced-patch|title=Prakash Raj, Srinu Vaitla forced to patch up|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=18 December 2014|access-date=16 March 2015|url-status=live|archive-url=https://web.archive.org/web/20150316075141/http://www.deccanchronicle.com/141218/entertainment-tollywood/article/prakash-raj-srinu-vaitla-forced-patch|archive-date=16 March 2015}}</ref> A source from the film's unit told [[Indo-Asian News Service]] on 1 January 2015 that [[Samantha Ruth Prabhu]] was finalised as one of the female leads and the second female lead was yet to be decided.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-to-romance-Ram-Charan/articleshow/45717035.cms|title=Samantha in Ram Charan's next?|via=[[Indo-Asian News Service]]|newspaper=The Times of India|date=1 January 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316075139/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-to-romance-Ram-Charan/articleshow/45717035.cms|archive-date=16 March 2015}}</ref>


Vaitla was reported to abstain from casting [[Brahmanandam]] in this film making it his fourth film not featuring Brahmanandam after ''[[Nee Kosam]]'' (1999), ''[[Sontham]]'' (2002) and ''[[Anandamanandamaye]]'' (2004).<ref>{{cite web|url=http://www.indiaglitz.com/Is-Sreenu-Vaitla-Really-Doing-It--telugu-news-124077|title=Is Sreenu Vaitla really doing it ?|publisher=IndiaGlitz|date=27 January 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316075619/http://www.indiaglitz.com/Is-Sreenu-Vaitla-Really-Doing-It--telugu-news-124077|archivedate=16 March 2015}}</ref> Gopimohan later confirmed Brahmanandam's inclusion in the film adding that the character written for him would be one of the highlights of the film.<ref name="Gopimohan">{{cite web|url=http://www.filmibeat.com/telugu/news/2015/kona-venkat-and-gopi-mahan-have-all-praises-for-ram-charan-172569.html|title=Kona Venkat & Gopi Mohan Have All Praises For Ram Charan!|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=2 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316075618/http://www.filmibeat.com/telugu/news/2015/kona-venkat-and-gopi-mahan-have-all-praises-for-ram-charan-172569.html|archivedate=16 March 2015}}</ref> Vaitla reportedly wanted to re-shoot Brahmanandam's scenes with [[N. Santhanam]] for the Tamil dubbed version similar to the act of [[S. S. Rajamouli]] for the casting of ''[[Eega]]'' (2012) as Chiranjeevi suggested to replace Brahmanandam with Santhanam.<ref>{{cite web|url=http://www.indiaglitz.com/Sreenu-Vaitla-To-Follow-Rajamouli-For-Ram-Charans-Movie-telugu-news-124713|title=Sreenu Vaitla to follow Rajamouli for Ram Charan's movie|publisher=IndiaGlitz|date=4 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316075627/http://www.indiaglitz.com/Sreenu-Vaitla-To-Follow-Rajamouli-For-Ram-Charans-Movie-telugu-news-124713|archivedate=16 March 2015}}</ref>
Vaitla was reported to abstain from casting [[Brahmanandam]] in this film making it his fourth film not featuring Brahmanandam after ''[[Nee Kosam]]'' (1999), ''[[Sontham (2002 film)|Sontham]]'' (2002) and ''[[Anandamanandamaye]]'' (2004).<ref>{{cite web|url=https://www.indiaglitz.com/Is-Sreenu-Vaitla-Really-Doing-It--telugu-news-124077|title=Is Sreenu Vaitla really doing it ?|website=IndiaGlitz|date=27 January 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316075619/http://www.indiaglitz.com/Is-Sreenu-Vaitla-Really-Doing-It--telugu-news-124077|archive-date=16 March 2015}}</ref> Gopimohan later confirmed Brahmanandam's inclusion in the film adding that the character written for him would be one of the highlights of the film.<ref name="Gopimohan">{{cite web|url=http://www.filmibeat.com/telugu/news/2015/kona-venkat-and-gopi-mahan-have-all-praises-for-ram-charan-172569.html|title=Kona Venkat & Gopi Mohan Have All Praises For Ram Charan!|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=2 February 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316075618/http://www.filmibeat.com/telugu/news/2015/kona-venkat-and-gopi-mahan-have-all-praises-for-ram-charan-172569.html|archive-date=16 March 2015}}</ref> Vaitla reportedly wanted to re-shoot Brahmanandam's scenes with [[N. Santhanam]] for the Tamil dubbed version similar to the act of [[S. S. Rajamouli]] for the casting of ''[[Eega]]'' (2012) as Chiranjeevi suggested to replace Brahmanandam with Santhanam.<ref>{{cite web|url=http://www.indiaglitz.com/Sreenu-Vaitla-To-Follow-Rajamouli-For-Ram-Charans-Movie-telugu-news-124713|title=Sreenu Vaitla to follow Rajamouli for Ram Charan's movie|website=IndiaGlitz|date=4 February 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316075627/http://www.indiaglitz.com/Sreenu-Vaitla-To-Follow-Rajamouli-For-Ram-Charans-Movie-telugu-news-124713|archive-date=16 March 2015}}</ref>


Samantha was replaced by [[Rakul Preet Singh]] at the same time. While the lack of dates to accommodate was cited as one reason,<ref>{{cite news|url=http://www.deccanchronicle.com/150208/entertainment-tollywood/article/rakul-preet-singh%E2%80%99s-next-ram-charan|title=Rakul Preet Singh's next with Ram Charan?|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=8 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316080002/http://www.deccanchronicle.com/150208/entertainment-tollywood/article/rakul-preet-singh%E2%80%99s-next-ram-charan|archivedate=16 March 2015}}</ref> budgetary reasons were cited as the other reason.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-replaces-Samantha-in-Charans-film/articleshow/46155219.cms|title=Rakul replaces Samantha in Charan's film|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=8 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316080000/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-replaces-Samantha-in-Charans-film/articleshow/46155219.cms|archivedate=16 March 2015|deadurl=yes|df=dmy-all}}</ref> Vaitla considered [[Ramya Krishnan]], [[Tulasi (actress)|Tulasi]] and [[Jeevitha]] from Telugu cinema and also searched for yesteryear heroines in Tamil and Kannada cinema for the role of Charan's mother which was very crucial for the film's story.<ref name="mother">{{cite web|url=http://www.bangaloremirror.com/entertainment/south-masala/No-glam-mom-yet-for-Cherry/articleshow/46303896.cms|title=No (glam) mom yet for Cherry|last=Kamal|first=S. S.|publisher=''Bangalore Mirror''|date=19 February 2015|accessdate=16 March 2015}}</ref> [[Kriti Kharbanda]] made a comeback to Telugu cinema with this film after the makers narrated her character sketch and the film's story.<ref name="Kriti K">{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kriti-to-play-Ram-Charans-sister/articleshow/46368346.cms|title=Kriti to play Ram Charan's sister|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=26 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316075957/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kriti-to-play-Ram-Charans-sister/articleshow/46368346.cms|archivedate=16 March 2015}}</ref> The second female lead was yet to be finalised.<ref name="Danayya KK">{{cite news|url=http://www.deccanchronicle.com/150226/entertainment-tollywood/article/kriti-makes-comeback-tollywood-ram-charan%E2%80%99s-sister|title=Kriti makes a comeback in Tollywood as Ram Charan's sister|newspaper=Deccan Chronicle|date=26 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316080131/http://www.deccanchronicle.com/150226/entertainment-tollywood/article/kriti-makes-comeback-tollywood-ram-charan%E2%80%99s-sister|archivedate=16 March 2015}}</ref> [[Nadhiya]] and [[Kashmira Shah]] were confirmed as a part of the film's cast in early June 2015.<ref name="Jun 3 sch">{{cite web|url=http://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-hyderabad-schedule-starts-telugu-news-134396.html|title=Ram Charan Sreenu Vaitla film Hyderabad schedule starts|publisher=IndiaGlitz|date=3 June 2015|accessdate=3 June 2015|archiveurl=https://web.archive.org/web/20150603152916/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-hyderabad-schedule-starts-telugu-news-134396.html|archivedate=3 June 2015}}</ref> Impressed by his performance in ''[[Velaiyilla Pattathari]]'' (2014), the makers cast [[Amitash Pradhaan]] to play a supporting role marking his Telugu debut.<ref>{{cite news|url=http://www.business-standard.com/article/news-ians/amitash-pradhan-in-ram-charan-s-next-115061600232_1.html|title=Amitash Pradhan in Ram Charan's next|author=IANS|newspaper=[[Business Standard]]|date=16 June 2015|accessdate=16 June 2015|archiveurl=https://web.archive.org/web/20150616065338/http://www.business-standard.com/article/news-ians/amitash-pradhan-in-ram-charan-s-next-115061600232_1.html|archivedate=16 June 2015}}</ref> Similarly, Tamil Actor [[Arun Vijay]] was chosen to play the film's lead antagonist making his debut in Telugu after the makers were impressed with his performance in ''[[Yennai Arindhaal]]''.<ref>{{cite news|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/arun-vijay-turns-villain/article7418575.ece|title=Arun Vijay turns villain|last=Ramanujam|first=Srinivasa|newspaper=The Hindu|date=14 July 2015|accessdate=16 June 2015|archiveurl=https://web.archive.org/web/20150714045342/http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/arun-vijay-turns-villain/article7418575.ece|archivedate=14 July 2015}}</ref> [[Brahmaji]]{{'s}} inclusion in the film's cast was confirmed in late June 2015.<ref>{{cite news|url=http://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|title=Brahmaji gets one more good role|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=24 June 2015|accessdate=24 June 2015|archiveurl=https://web.archive.org/web/20150624010336/http://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|archivedate=24 June 2015}}</ref> Rao Ramesh confirmed his inclusion in the film's cast in early August 2015 before leaving for [[Bangkok]] for the film's shoot.<ref name="Rao Ramesh">{{cite news|url=http://www.deccanchronicle.com/150803/entertainment-tollywood/article/rao-ramesh%E2%80%99s-%E2%80%98best-phase%E2%80%99|title=Rao Ramesh's 'best phase'|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=3 August 2015|accessdate=4 August 2015|archiveurl=https://web.archive.org/web/20150804011610/http://www.deccanchronicle.com/150803/entertainment-tollywood/article/rao-ramesh%E2%80%99s-%E2%80%98best-phase%E2%80%99|archivedate=4 August 2015}}</ref> Days later, [[Prudhviraj (Telugu actor)|Prudhviraj]] confirmed his inclusion in the film's cast.<ref>{{cite news|url=http://www.deccanchronicle.com/150805/entertainment-tollywood/article/it%E2%80%99s-not-been-easy-journey-prudhviraj|title=It's not been an easy journey: Prudhviraj|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=5 August 2015|accessdate=6 August 2015|archiveurl=https://web.archive.org/web/20150806075226/http://www.deccanchronicle.com/150805/entertainment-tollywood/article/it%E2%80%99s-not-been-easy-journey-prudhviraj|archivedate=6 August 2015}}</ref> On 20 August 2015, Vaitla confirmed that Chiranjeevi would make a [[cameo appearance]] in the film.<ref>{{cite web|url=http://www.indiaglitz.com/its-official-chiranjeevi-in-ram-charan-sreenu-vaitla-film-telugu-news-140351.html|title=It's official : Chiranjeevi in Ram Charan - Sreenu Vaitla film|publisher=IndiaGlitz|date=20 August 2015|accessdate=21 August 2015|archiveurl=https://web.archive.org/web/20150821012414/http://www.indiaglitz.com/its-official-chiranjeevi-in-ram-charan-sreenu-vaitla-film-telugu-news-140351.html|archivedate=21 August 2015}}</ref> He added that Chiranjeevi would appear for fifteen minutes in the film.<ref name="Chiru 15">{{cite news|url=http://indianexpress.com/article/entertainment/regional/chiranjeevi-makes-15-minute-cameo-in-sons-next-film/|title=Chiranjeevi makes 15-minute cameo in son Ram Charan's next film|author=IANS|newspaper=The Indian Express|date=23 August 2015|accessdate=23 August 2015|archiveurl=https://web.archive.org/web/20150823142825/http://indianexpress.com/article/entertainment/regional/chiranjeevi-makes-15-minute-cameo-in-sons-next-film/|archivedate=23 August 2015}}</ref> [[Tisca Chopra]] was signed to play a supporting role marking her debut in Telugu cinema.<ref name="Tisca">{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tisca-begins-her-T-wood-innings-with-Cherrys-next/articleshow/48934420.cms|title=Tisca begins her T-wood innings with Cherry's next|last=K.|first=Samyuktha|newspaper=The Times of India|date=12 September 2015|accessdate=13 September 2015|archiveurl=https://web.archive.org/web/20150913051913/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tisca-begins-her-T-wood-innings-with-Cherrys-next/articleshow/48934420.cms|archivedate=13 September 2015|deadurl=yes|df=dmy-all}}</ref>
Samantha was replaced by [[Rakul Preet Singh]] at the same time. While the lack of dates to accommodate was cited as one reason,<ref>{{cite news|url=https://www.deccanchronicle.com/150208/entertainment-tollywood/article/rakul-preet-singh%E2%80%99s-next-ram-charan|title=Rakul Preet Singh's next with Ram Charan?|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=8 February 2015|access-date=16 March 2015|url-status=live|archive-url=https://web.archive.org/web/20150316080002/http://www.deccanchronicle.com/150208/entertainment-tollywood/article/rakul-preet-singh%E2%80%99s-next-ram-charan|archive-date=16 March 2015}}</ref> budgetary reasons were cited as the other reason.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-replaces-Samantha-in-Charans-film/articleshow/46155219.cms|title=Rakul replaces Samantha in Charan's film|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=8 February 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316080000/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-replaces-Samantha-in-Charans-film/articleshow/46155219.cms|archive-date=16 March 2015|url-status=dead|df=dmy-all}}</ref> Vaitla considered [[Ramya Krishnan]], [[Tulasi (actress)|Tulasi]] and [[Jeevitha]] from Telugu cinema and also searched for yesteryear heroines in Tamil and Kannada cinema for the role of Charan's mother which was very crucial for the film's story.<ref name="mother">{{cite web|url=https://bangaloremirror.indiatimes.com/entertainment/south-masala/No-glam-mom-yet-for-Cherry/articleshow/46303896.cms|title=No (glam) mom yet for Cherry|last=Kamal|first=S. S.|publisher=Bangalore Mirror|date=19 February 2015|access-date=16 March 2015}}</ref> [[Kriti Kharbanda]] made a comeback to Telugu cinema with this film after the makers narrated her character sketch and the film's story.<ref name="Kriti K">{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kriti-to-play-Ram-Charans-sister/articleshow/46368346.cms|title=Kriti to play Ram Charan's sister|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=26 February 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316075957/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kriti-to-play-Ram-Charans-sister/articleshow/46368346.cms|archive-date=16 March 2015}}</ref> The second female lead was yet to be finalised.<ref name="Danayya KK">{{cite news|url=https://www.deccanchronicle.com/150226/entertainment-tollywood/article/kriti-makes-comeback-tollywood-ram-charan%E2%80%99s-sister|title=Kriti makes a comeback in Tollywood as Ram Charan's sister|newspaper=Deccan Chronicle|date=26 February 2015|access-date=16 March 2015|url-status=live|archive-url=https://web.archive.org/web/20150316080131/http://www.deccanchronicle.com/150226/entertainment-tollywood/article/kriti-makes-comeback-tollywood-ram-charan%E2%80%99s-sister|archive-date=16 March 2015}}</ref> [[Nadhiya]] and [[Kashmera Shah]] were confirmed as a part of the film's cast in early June 2015.<ref name="Jun 3 sch">{{cite web|url=https://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-hyderabad-schedule-starts-telugu-news-134396.html|title=Ram Charan Sreenu Vaitla film Hyderabad schedule starts|website=IndiaGlitz|date=3 June 2015|access-date=3 June 2015|archive-url=https://web.archive.org/web/20150603152916/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-hyderabad-schedule-starts-telugu-news-134396.html|archive-date=3 June 2015}}</ref> Impressed by his performance in ''[[Velaiilla Pattadhari]]'' (2014), the makers cast [[Amitash Pradhaan]] to play a supporting role marking his Telugu debut.<ref>{{cite news|url=http://www.business-standard.com/article/news-ians/amitash-pradhan-in-ram-charan-s-next-115061600232_1.html|title=Amitash Pradhan in Ram Charan's next|via=Indo-Asian News Service|newspaper=[[Business Standard]]|date=16 June 2015|access-date=16 June 2015|archive-url=https://web.archive.org/web/20150616065338/http://www.business-standard.com/article/news-ians/amitash-pradhan-in-ram-charan-s-next-115061600232_1.html|archive-date=16 June 2015}}</ref> Similarly, Tamil actor [[Arun Vijay]] was chosen to play the film's lead antagonist making his debut in Telugu after the makers were impressed with his performance in ''[[Yennai Arindhaal]]''.<ref>{{cite news|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/arun-vijay-turns-villain/article7418575.ece|title=Arun Vijay turns villain|last=Ramanujam|first=Srinivasa|newspaper=The Hindu|date=14 July 2015|access-date=16 June 2015|archive-url=https://web.archive.org/web/20150714045342/http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/arun-vijay-turns-villain/article7418575.ece|archive-date=14 July 2015}}</ref> [[Brahmaji]]{{'s}} inclusion in the film's cast was confirmed in late June 2015.<ref>{{cite news|url=https://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|title=Brahmaji gets one more good role|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=24 June 2015|access-date=24 June 2015|url-status=live|archive-url=https://web.archive.org/web/20150624010336/http://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|archive-date=24 June 2015}}</ref> Rao Ramesh confirmed his inclusion in the film's cast in early August 2015 before leaving for [[Bangkok]] for the film's shoot.<ref name="Rao Ramesh">{{cite news|url=https://www.deccanchronicle.com/150803/entertainment-tollywood/article/rao-ramesh%E2%80%99s-%E2%80%98best-phase%E2%80%99|title=Rao Ramesh's 'best phase'|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=3 August 2015|access-date=4 August 2015|url-status=live|archive-url=https://web.archive.org/web/20150804011610/http://www.deccanchronicle.com/150803/entertainment-tollywood/article/rao-ramesh%E2%80%99s-%E2%80%98best-phase%E2%80%99|archive-date=4 August 2015}}</ref> Days later, [[Prudhviraj (Telugu actor)|Prudhviraj]] confirmed his inclusion in the film's cast.<ref>{{cite news|url=https://www.deccanchronicle.com/150805/entertainment-tollywood/article/it%E2%80%99s-not-been-easy-journey-prudhviraj|title=It's not been an easy journey: Prudhviraj|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=5 August 2015|access-date=6 August 2015|url-status=live|archive-url=https://web.archive.org/web/20150806075226/http://www.deccanchronicle.com/150805/entertainment-tollywood/article/it%E2%80%99s-not-been-easy-journey-prudhviraj|archive-date=6 August 2015}}</ref> On 20 August 2015, Vaitla confirmed that Chiranjeevi would make a [[cameo appearance]] in the film.<ref>{{cite web|url=https://www.indiaglitz.com/its-official-chiranjeevi-in-ram-charan-sreenu-vaitla-film-telugu-news-140351.html|title=It's official : Chiranjeevi in Ram Charan - Sreenu Vaitla film|website=IndiaGlitz|date=20 August 2015|access-date=21 August 2015|archive-url=https://web.archive.org/web/20150821012414/http://www.indiaglitz.com/its-official-chiranjeevi-in-ram-charan-sreenu-vaitla-film-telugu-news-140351.html|archive-date=21 August 2015}}</ref> He added that Chiranjeevi would appear for fifteen minutes in the film.<ref name="Chiru 15">{{cite news|url=http://indianexpress.com/article/entertainment/regional/chiranjeevi-makes-15-minute-cameo-in-sons-next-film/|title=Chiranjeevi makes 15-minute cameo in son Ram Charan's next film|via=Indo-Asian News Service|newspaper=The Indian Express|date=23 August 2015|access-date=23 August 2015|archive-url=https://web.archive.org/web/20150823142825/http://indianexpress.com/article/entertainment/regional/chiranjeevi-makes-15-minute-cameo-in-sons-next-film/|archive-date=23 August 2015}}</ref> [[Tisca Chopra]] was signed to play a supporting role marking her debut in Telugu cinema.<ref name="Tisca">{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tisca-begins-her-T-wood-innings-with-Cherrys-next/articleshow/48934420.cms|title=Tisca begins her T-wood innings with Cherry's next|last=K.|first=Samyuktha|newspaper=The Times of India|date=12 September 2015|access-date=13 September 2015|archive-url=https://web.archive.org/web/20150913051913/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tisca-begins-her-T-wood-innings-with-Cherrys-next/articleshow/48934420.cms|archive-date=13 September 2015|url-status=dead|df=dmy-all}}</ref>


=== Characters and appearance ===
=== Characters ===
{{multiple image
{{multiple image
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| footer = While Ram Charan (left) plays the role of an action choreographer, Kriti Kharbandha (right) plays his sister, a courageous girl-next-door.
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| footer = While Ram Charan (left) plays the role of an action choreographer, Kriti Kharbandha (right) plays his sister, a courageous girl-next-door.
| image1 = Ram Charan promoting Zanjeer.jpg
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| image2 = Kriti Kharbanda.jpg
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Charan hired [[Priyanka Chopra]]'s trainer Samir Jaura in mid-July 2014 to get into shape for this film by following an intensive training program designed by Jaura lasting for four-five months along with a strict diet. Jaura reached Hyderabad and accompanied Charan to the film sets where he worked out before or after the shoot of ''[[Govindudu Andarivadele]]'' (2014).<ref>{{cite news|url=https://www.deccanchronicle.com/140718/entertainment-tollywood/article/ram-charan-gets-priyanka-chopra%E2%80%99s-trainer|title=Ram Charan gets Priyanka Chopra's trainer|last=S. Thakkar|first=Mehul|newspaper=[[Deccan Chronicle]]|date=18 July 2014|access-date=16 March 2015|url-status=live|archive-url=https://web.archive.org/web/20150316074850/http://www.deccanchronicle.com/140718/entertainment-tollywood/article/ram-charan-gets-priyanka-chopra%E2%80%99s-trainer|archive-date=16 March 2015}}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-to-work-with-Priyanka-Chopras-trainer/articleshow/38672123.cms|title=Ram Charan to work with Priyanka Chopra's trainer|newspaper=The Times of India|date=19 July 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316074856/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-to-work-with-Priyanka-Chopras-trainer/articleshow/38672123.cms|archive-date=16 March 2015}}</ref> Vaitla said in an interview that he wanted to put Charan's comic skills to the fore with this film, adding that the film would have a "good blend of humour and punch dialogues".<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-comic-skills-to-the-fore/articleshow/46476857.cms|title=Ram Charan's comic skills to the fore|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=6 March 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316080129/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-comic-skills-to-the-fore/articleshow/46476857.cms|archive-date=16 March 2015}}</ref>
<!-- Image 1 -->
| image1 = Ram Charan promoting Zanjeer.jpg
| width1 = 150
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He was later confirmed to be seen as an action choreographer sporting a rugged look for which he had to shed weight by following a tough fitness regimen for four hours a day at his farmhouse in Bangalore.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-turns-Stuntman/articleshow/46710247.cms|title=Ram Charan turns Stuntman|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=27 March 2015|access-date=27 March 2015|archive-url=https://web.archive.org/web/20150327073659/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-turns-Stuntman/articleshow/46710247.cms|archive-date=27 March 2015}}</ref> For further training, he left to [[Bangkok]] in mid April 2015 where he trained with Jaika stunt team.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-sweating-it-out-in-bangkok-180090.html|title=Check Out: Ram Charan Sweating It Out In Bangkok|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=15 April 2015|access-date=15 April 2015|archive-url=https://web.archive.org/web/20150415080936/http://www.filmibeat.com/telugu/news/2015/ram-charan-sweating-it-out-in-bangkok-180090.html|archive-date=15 April 2015}}</ref> Action choreographer Kecha Khamphakdee supervised his training which consisted mainly of mixed martial arts.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-heads-to-Bangkok-to-learn-mixed-martial-arts/articleshow/46933618.cms|title=Ram Charan heads to Bangkok to learn mixed martial arts|last=Kumar|first=Hemanth|newspaper=The Times of India|date=15 April 2015|access-date=16 April 2015|archive-url=https://web.archive.org/web/20150416125701/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-heads-to-Bangkok-to-learn-mixed-martial-arts/articleshow/46933618.cms|archive-date=16 April 2015}}</ref> Videos showing Charan's kick boxing training sessions were released by Jaika Stunt team on 23 April 2015.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-kick-boxing-video-going-viral-181000.html|title=Check Out: Ram Charan Kick Boxing Video Going Viral|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=23 April 2015|access-date=23 April 2015|archive-url=https://web.archive.org/web/20150423163257/http://www.filmibeat.com/telugu/news/2015/ram-charan-kick-boxing-video-going-viral-181000.html|archive-date=23 April 2015}}</ref> He also began learning [[Karate]] for his role since mid May 2015.<ref>{{cite web|url=https://www.indiaglitz.com/ram-charan-to-learn-karate-telugu-news-132798.html|title=Ram Charan to learn Karate|website=IndiaGlitz|date=15 May 2015|access-date=15 May 2015|archive-url=https://web.archive.org/web/20150515083013/http://www.indiaglitz.com/ram-charan-to-learn-karate-telugu-news-132798.html|archive-date=15 May 2015}}</ref> For the role, he sported a tattoo of [[Bruce Lee]] on his hand.<ref name="Chiru 15"/>
<!-- Image 2 -->
| image2 = Kriti Kharbanda.jpg
| width2 = 142
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}}
Charan hired [[Priyanka Chopra]]'s trainer Samir Jaura in mid July 2014 to get into shape for this film by following an intensive training program designed by Jaura lasting for four-five months along with a strict diet. Jaura reached Hyderabad and accompanied Charan to the film sets where he worked out before or after the shoot of ''[[Govindudu Andarivadele]]'' (2014).<ref>{{cite news|url=http://www.deccanchronicle.com/140718/entertainment-tollywood/article/ram-charan-gets-priyanka-chopra%E2%80%99s-trainer|title=Ram Charan gets Priyanka Chopra's trainer|last=S. Thakkar|first=Mehul|newspaper=[[Deccan Chronicle]]|date=18 July 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316074850/http://www.deccanchronicle.com/140718/entertainment-tollywood/article/ram-charan-gets-priyanka-chopra%E2%80%99s-trainer|archivedate=16 March 2015}}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-to-work-with-Priyanka-Chopras-trainer/articleshow/38672123.cms|title=Ram Charan to work with Priyanka Chopra's trainer|newspaper=The Times of India|date=19 July 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316074856/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-to-work-with-Priyanka-Chopras-trainer/articleshow/38672123.cms|archivedate=16 March 2015}}</ref> Vaitla said in an interview that he wanted to put Charan's comic skills to the fore with this film, adding that the film would have a "good blend of humour and punch dialogues".<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-comic-skills-to-the-fore/articleshow/46476857.cms|title=Ram Charan's comic skills to the fore|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=6 March 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316080129/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-comic-skills-to-the-fore/articleshow/46476857.cms|archivedate=16 March 2015}}</ref>

He was later confirmed to be seen as an action choreographer sporting a rugged look for which he had to shed weight by following a tough fitness regimen for four hours a day at his farmhouse in Bangalore.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-turns-Stuntman/articleshow/46710247.cms|title=Ram Charan turns Stuntman|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=27 March 2015|accessdate=27 March 2015|archiveurl=https://web.archive.org/web/20150327073659/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-turns-Stuntman/articleshow/46710247.cms|archivedate=27 March 2015}}</ref> For further training, he left to [[Bangkok]] in mid April 2015 where he trained with Jaika stunt team.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-sweating-it-out-in-bangkok-180090.html|title=CHECK OUT: Ram Charan Sweating It Out In Bangkok|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=15 April 2015|accessdate=15 April 2015|archiveurl=https://web.archive.org/web/20150415080936/http://www.filmibeat.com/telugu/news/2015/ram-charan-sweating-it-out-in-bangkok-180090.html|archivedate=15 April 2015}}</ref> Action choreographer Kecha Khamphakdee supervised his training which consisted mainly of mixed martial arts.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-heads-to-Bangkok-to-learn-mixed-martial-arts/articleshow/46933618.cms|title=Ram Charan heads to Bangkok to learn mixed martial arts|last=Kumar|first=Hemanth|newspaper=The Times of India|date=15 April 2015|accessdate=16 April 2015|archiveurl=https://web.archive.org/web/20150416125701/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-heads-to-Bangkok-to-learn-mixed-martial-arts/articleshow/46933618.cms|archivedate=16 April 2015}}</ref> Videos showing Charan's kick boxing training sessions were released by Jaika Stunt team on 23 April 2015.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-kick-boxing-video-going-viral-181000.html|title=Check Out: Ram Charan Kick Boxing Video Going Viral|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=23 April 2015|accessdate=23 April 2015|archiveurl=https://web.archive.org/web/20150423163257/http://www.filmibeat.com/telugu/news/2015/ram-charan-kick-boxing-video-going-viral-181000.html|archivedate=23 April 2015}}</ref> He also began learning [[Karate]] for his role since mid May 2015.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charan-to-learn-karate-telugu-news-132798.html|title=Ram Charan to learn Karate|publisher=IndiaGlitz|date=15 May 2015|accessdate=15 May 2015|archiveurl=https://web.archive.org/web/20150515083013/http://www.indiaglitz.com/ram-charan-to-learn-karate-telugu-news-132798.html|archivedate=15 May 2015}}</ref> For the role, he sported a tattoo of [[Bruce Lee]] on his hand.<ref name="Chiru 15"/>


[[Kriti Kharbanda]] was signed in on to play Charan's sister in the film.<ref name="Kriti K"/> Danayya said that her character would be an important one in the film.<ref name="Danayya KK"/> She said in an interview that she would play a courageous girl-next-door and added that she was asked by Vaitla to be herself and extremely talkative.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kriti-Kharbanda-is-excited-about-her-film-with-Ram-Charan/articleshow/47001435.cms|title=Kriti Kharbanda is excited about her film with Ram Charan|last=Kumar|first=Hemanth|newspaper=The Times of India|date=21 April 2015|accessdate=23 April 2015|archiveurl=https://web.archive.org/web/20150423163036/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kriti-Kharbanda-is-excited-about-her-film-with-Ram-Charan/articleshow/47001435.cms|archivedate=23 April 2015}}</ref> Vaitla envisioned a middle aged woman running a manufacturing firm as Charan's mother in the film.<ref name="mother"/> Amitash Pradhan was signed to play a businessman. While Nadhiya plays his mother, Kriti would play his love interest. He added that his role would be a positive one, unlike his character in ''Velaiyilla Pattathari''.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Amitash-heads-to-Tollywood/articleshow/47675838.cms|title=Amitash heads to Tollywood|last=Ravi|first=Nandita|newspaper=The Times of India|date=16 June 2015|accessdate=16 June 2015|archiveurl=https://web.archive.org/web/20150616064935/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Amitash-heads-to-Tollywood/articleshow/47675838.cms|archivedate=16 June 2015|deadurl=yes|df=dmy-all}}</ref> Brahmaji would play the role of a lead actor sporting different attires throughout the film to whom Charan would be seen as a body double sporting the same attires.<ref>{{cite news|url=http://www.deccanchronicle.com/150715/entertainment-tollywood/article/brahmaji-hero|title=Brahmaji, the hero|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=15 July 2015|accessdate=16 July 2015|archiveurl=https://web.archive.org/web/20150716040911/http://www.deccanchronicle.com/150715/entertainment-tollywood/article/brahmaji-hero|archivedate=16 July 2015}}</ref> Arun Vijay called his character a powerful one and would sport a stylish look.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Arun-Vijay-to-play-villain-in-Twood-debut/articleshow/48053114.cms|title=Arun Vijay to play villain in T'wood debut|last=C. R.|first=Sharanya|newspaper=The Times of India|date=14 July 2015|accessdate=16 July 2015|archiveurl=https://web.archive.org/web/20150716042247/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Arun-Vijay-to-play-villain-in-Twood-debut/articleshow/48053114.cms|archivedate=16 July 2015|deadurl=yes|df=dmy-all}}</ref> Rao Ramesh played the role of Charan's father in the film.<ref name="Rao Ramesh"/> During the promotions of ''[[Kick 2]]'' (2015), Rakul Preet Singh said that she would play the role of a [[graphic designer]] in this film.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2015-08-28/I-asked-my-mother-to-look-somewhere-else-when-I-shot-the-lip-lock-scene-173007|title=I asked my mother to look somewhere else when I shot the lip-lock scene|publisher=''The Hans India''|date=28 August 2015|accessdate=28 August 2015|archiveurl=https://web.archive.org/web/20150828153920/http://www.thehansindia.com/posts/index/2015-08-28/I-asked-my-mother-to-look-somewhere-else-when-I-shot-the-lip-lock-scene-173007|archivedate=28 August 2015}}</ref> Chopra was signed to play the role of a "strong woman, a very wealthy and stylish one at that".<ref name="Tisca"/>
[[Kriti Kharbanda]] was signed in on to play Charan's sister in the film.<ref name="Kriti K"/> Danayya said that her character would be an important one in the film.<ref name="Danayya KK"/> She said in an interview that she would play a courageous girl-next-door and added that she was asked by Vaitla to be herself and extremely talkative.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kriti-Kharbanda-is-excited-about-her-film-with-Ram-Charan/articleshow/47001435.cms|title=Kriti Kharbanda is excited about her film with Ram Charan|last=Kumar|first=Hemanth|newspaper=The Times of India|date=21 April 2015|access-date=23 April 2015|archive-url=https://web.archive.org/web/20150423163036/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kriti-Kharbanda-is-excited-about-her-film-with-Ram-Charan/articleshow/47001435.cms|archive-date=23 April 2015}}</ref> Vaitla envisioned a middle aged woman running a manufacturing firm as Charan's mother in the film.<ref name="mother"/> Amitash Pradhan was signed to play a businessman. While Nadhiya plays his mother, Kriti would play his love interest. He added that his role would be a positive one, unlike his character in ''Velaiyilla Pattathari''.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Amitash-heads-to-Tollywood/articleshow/47675838.cms|title=Amitash heads to Tollywood|last=Ravi|first=Nandita|newspaper=The Times of India|date=16 June 2015|access-date=16 June 2015|archive-url=https://web.archive.org/web/20150616064935/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Amitash-heads-to-Tollywood/articleshow/47675838.cms|archive-date=16 June 2015|url-status=dead|df=dmy-all}}</ref> Brahmaji would play the role of a lead actor sporting different attires throughout the film to whom Charan would be seen as a body double sporting the same attires.<ref>{{cite news|url=https://www.deccanchronicle.com/150715/entertainment-tollywood/article/brahmaji-hero|title=Brahmaji, the hero|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=15 July 2015|access-date=16 July 2015|url-status=live|archive-url=https://web.archive.org/web/20150716040911/http://www.deccanchronicle.com/150715/entertainment-tollywood/article/brahmaji-hero|archive-date=16 July 2015}}</ref> Arun Vijay called his character a powerful one and would sport a stylish look.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Arun-Vijay-to-play-villain-in-Twood-debut/articleshow/48053114.cms|title=Arun Vijay to play villain in T'wood debut|last=C. R.|first=Sharanya|newspaper=The Times of India|date=14 July 2015|access-date=16 July 2015|archive-url=https://web.archive.org/web/20150716042247/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Arun-Vijay-to-play-villain-in-Twood-debut/articleshow/48053114.cms|archive-date=16 July 2015|url-status=dead|df=dmy-all}}</ref> Rao Ramesh played the role of Charan's father in the film.<ref name="Rao Ramesh"/> During the promotions of ''[[Kick 2]]'' (2015), Rakul Preet Singh said that she would play the role of a [[graphic designer]] in this film.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2015-08-28/I-asked-my-mother-to-look-somewhere-else-when-I-shot-the-lip-lock-scene-173007|title=I asked my mother to look somewhere else when I shot the lip-lock scene|publisher=The Hans India|date=28 August 2015|access-date=28 August 2015|archive-url=https://web.archive.org/web/20150828153920/http://www.thehansindia.com/posts/index/2015-08-28/I-asked-my-mother-to-look-somewhere-else-when-I-shot-the-lip-lock-scene-173007|archive-date=28 August 2015}}</ref> Chopra was signed to play the role of a "strong woman, a very wealthy and stylish one at that".<ref name="Tisca"/>


=== Crew ===
=== Crew ===
Vaitla was rumored to collaborate with the writer duo [[Kona Venkat]]-[[Gopimohan]] for this film with whom he had differences in the past.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Kona-Gopi-to-patch-up-with-Sreenu-Vaitla/articleshow/32606364.cms|title=Kona, Gopi to patch up with Sreenu Vaitla?|newspaper=The Times of India|date=24 March 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073429/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kona-Gopi-to-patch-up-with-Sreenu-Vaitla/articleshow/32606364.cms|archivedate=16 March 2015}}</ref> Kona Venkat-Gopimohan were working on the film's script in [[United States]] in late November 2014.<ref>{{cite news|url=http://www.deccanchronicle.com/141124/entertainment-tollywood/article/it%E2%80%99s-ram-charan|title=Ram Charan in Srinu Vaitla next project|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=24 November 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073315/http://www.deccanchronicle.com/141124/entertainment-tollywood/article/it%E2%80%99s-ram-charan|archivedate=16 March 2015}}</ref> [[S. Thaman]] and [[Sameer Reddy]] were reported to be the music director and cinematographer of the film respectively.<ref>{{cite web|url=http://www.indiaglitz.com/Music-Director-For-Ram-Charan---Sreenu-Vaitla-Movie-telugu-news-122142|title=Music director for Ram Charan - Sreenu Vaitla movie|publisher=IndiaGlitz|date=31 December 2014|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073313/http://www.indiaglitz.com/Music-Director-For-Ram-Charan---Sreenu-Vaitla-Movie-telugu-news-122142|archivedate=16 March 2015}}</ref> Kona Venkat confirmed that he would be working with Vaitla again for this film after Charan convinced him to put aside their personal differences adding that he discussed the script with Vaitla and got an approval from Charan.<ref name="Kona int">{{cite news|url=http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News/Kona-Sreenu-Vailta-to-work-together/articleshow/46078698.cms|title=Kona-Sreenu Vailta to work together|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=31 January 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073312/http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News/Kona-Sreenu-Vailta-to-work-together/articleshow/46078698.cms|archivedate=16 March 2015}}</ref>
Vaitla was rumored to collaborate with the writer duo [[Kona Venkat]]-[[Gopimohan]] for this film with whom he had differences in the past.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Kona-Gopi-to-patch-up-with-Sreenu-Vaitla/articleshow/32606364.cms|title=Kona, Gopi to patch up with Sreenu Vaitla?|newspaper=The Times of India|date=24 March 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073429/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Kona-Gopi-to-patch-up-with-Sreenu-Vaitla/articleshow/32606364.cms|archive-date=16 March 2015}}</ref> Kona Venkat-Gopimohan were working on the film's script in [[United States]] in late November 2014.<ref>{{cite news|url=https://www.deccanchronicle.com/141124/entertainment-tollywood/article/it%E2%80%99s-ram-charan|title=Ram Charan in Srinu Vaitla next project|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=24 November 2014|access-date=16 March 2015|url-status=live|archive-url=https://web.archive.org/web/20150316073315/http://www.deccanchronicle.com/141124/entertainment-tollywood/article/it%E2%80%99s-ram-charan|archive-date=16 March 2015}}</ref> [[S. Thaman]] and [[Sameer Reddy]] were reported to be the music director and cinematographer of the film respectively.<ref>{{cite web|url=https://www.indiaglitz.com/Music-Director-For-Ram-Charan---Sreenu-Vaitla-Movie-telugu-news-122142|title=Music director for Ram Charan - Sreenu Vaitla movie|website=IndiaGlitz|date=31 December 2014|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073313/http://www.indiaglitz.com/Music-Director-For-Ram-Charan---Sreenu-Vaitla-Movie-telugu-news-122142|archive-date=16 March 2015}}</ref> Kona Venkat confirmed that he would be working with Vaitla again for this film after Charan convinced him to put aside their personal differences adding that he discussed the script with Vaitla and got an approval from Charan.<ref name="Kona int">{{cite news|url=http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News/Kona-Sreenu-Vailta-to-work-together/articleshow/46078698.cms|title=Kona-Sreenu Vailta to work together|last=A. S.|first=Sashidhar|newspaper=The Times of India|date=31 January 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073312/http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News/Kona-Sreenu-Vailta-to-work-together/articleshow/46078698.cms|archive-date=16 March 2015}}</ref>


[[Gopimohan]] confirmed the same adding that this film's script would have no traces of their past works.<ref name="Gopimohan"/> [[Anirudh Ravichander]] was signed in on to compose the film's music marking his debut in Telugu cinema and also making this film the third Charan's film to have music composed by a Tamil music composer.{{efn|[[Harris Jayaraj]] and [[Yuvan Shankar Raja]] composed music for Charan's films ''[[Orange (2010 Telugu film)|Orange]]'' (2010) and ''[[Govindudu Andarivadele]]'' (2014) in the past respectively.<ref name="Anirudh BW">{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/can-anirudh-repeat-harris-yuvans-magic.html|title=Can Anirudh repeat Harris, Yuvan's magic?|publisher=[[Behindwoods]]|date=8 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073549/http://www.behindwoods.com/tamil-movies-cinema-news-15/can-anirudh-repeat-harris-yuvans-magic.html|archivedate=16 March 2015}}</ref>}}<ref name="Anirudh BW"/> He met Charan at his house in Hyderabad in early February 2015 and Danayya, Vaitla and others were also present during the meeting. He accepted to be a part of the film after liking the film's script.<ref>{{cite web|url=http://www.indiaglitz.com/Anirudh-Ravichanders-Music-For-Ram-Charan-telugu-news-124992|title=Anirudh Ravichander's music for Ram Charan|publisher=IndiaGlitz|date=7 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073547/http://www.indiaglitz.com/Anirudh-Ravichanders-Music-For-Ram-Charan-telugu-news-124992|archivedate=16 March 2015}}</ref>
[[Gopimohan]] confirmed the same adding that this film's script would have no traces of their past works.<ref name="Gopimohan"/> [[Anirudh Ravichander]] was signed in on to compose the film's music marking his debut in Telugu cinema and also making this film the third Charan's film to have music composed by a Tamil music composer.{{efn|[[Harris Jayaraj]] and [[Yuvan Shankar Raja]] composed music for Charan's films ''[[Orange (2010 Telugu film)|Orange]]'' (2010) and ''[[Govindudu Andarivadele]]'' (2014) in the past respectively.<ref name="Anirudh BW">{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/can-anirudh-repeat-harris-yuvans-magic.html|title=Can Anirudh repeat Harris, Yuvan's magic?|website=Behindwoods|date=8 February 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073549/http://www.behindwoods.com/tamil-movies-cinema-news-15/can-anirudh-repeat-harris-yuvans-magic.html|archive-date=16 March 2015}}</ref>}}<ref name="Anirudh BW"/> He met Charan at his house in Hyderabad in early February 2015 and Danayya, Vaitla and others were also present during the meeting. He accepted to be a part of the film after liking the film's script.<ref>{{cite web|url=https://www.indiaglitz.com/Anirudh-Ravichanders-Music-For-Ram-Charan-telugu-news-124992|title=Anirudh Ravichander's music for Ram Charan|website=IndiaGlitz|date=7 February 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073547/http://www.indiaglitz.com/Anirudh-Ravichanders-Music-For-Ram-Charan-telugu-news-124992|archive-date=16 March 2015}}</ref>


[[Manoj Paramahamsa]] was signed in on as the film's director of photography.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-gears-up-for-his-next/articleshow/46271374.cms|title=Ram Charan gears up for his next|newspaper=The Times of India|date=18 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073545/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-gears-up-for-his-next/articleshow/46271374.cms|archivedate=16 March 2015|deadurl=yes|df=dmy-all}}</ref> The makers announced that Kona Venkat would pen the dialogues and co-write the film's script along with Gopimohan while Vaitla himself would pen the film's screenplay.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-pair-up-with-rakul-for-sreenu-vaitlas-film-173963.html|title=Ram Charan Pair Up With Rakul For Sreenu Vaitla's Film|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=16 February 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073544/http://www.filmibeat.com/telugu/news/2015/ram-charan-pair-up-with-rakul-for-sreenu-vaitlas-film-173963.html|archivedate=16 March 2015}}</ref> Anirudh walked out of the project in late March 2015 and was subsequently replaced by [[S. Thaman]] who collaborated with Vaitla for ''[[Dookudu]]'' (2011), ''[[Baadshah (2013 film)|Baadshah]]'' (2013) and ''[[Aagadu]]'' (2014).<ref>{{cite web|url=http://www.indiaglitz.com/Thaman-To-Replace-Anirudh-For-Ram-Charans-Film-telugu-news-128265|title=Thaman to replace Anirudh for Ram Charan's film|publisher=IndiaGlitz|date=19 March 2015|accessdate=19 March 2015|archiveurl=https://web.archive.org/web/20150319154544/http://www.indiaglitz.com/Thaman-To-Replace-Anirudh-For-Ram-Charans-Film-telugu-news-128265|archivedate=19 March 2015}}</ref> Thaman confirmed the same through his Twitter page later.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/thaman-replaces-anirudh-for-ram-charan-dookudu-srinu-vaitlas-film.html|title=Thaman replaces Anirudh|publisher=Behindwoods|date=20 March 2015|accessdate=20 March 2015|archiveurl=https://web.archive.org/web/20150320052340/http://www.behindwoods.com/tamil-movies-cinema-news-15/thaman-replaces-anirudh-for-ram-charan-dookudu-srinu-vaitlas-film.html|archivedate=20 March 2015}}</ref>
[[Manoj Paramahamsa]] was signed in on as the film's director of photography.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-gears-up-for-his-next/articleshow/46271374.cms|title=Ram Charan gears up for his next|newspaper=The Times of India|date=18 February 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073545/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-gears-up-for-his-next/articleshow/46271374.cms|archive-date=16 March 2015|url-status=dead|df=dmy-all}}</ref> The makers announced that Kona Venkat would pen the dialogues and co-write the film's script along with Gopimohan while Vaitla himself would pen the film's screenplay.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-pair-up-with-rakul-for-sreenu-vaitlas-film-173963.html|title=Ram Charan Pair Up With Rakul For Sreenu Vaitla's Film|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=16 February 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073544/http://www.filmibeat.com/telugu/news/2015/ram-charan-pair-up-with-rakul-for-sreenu-vaitlas-film-173963.html|archive-date=16 March 2015}}</ref> Anirudh walked out of the project in late March 2015 and was subsequently replaced by [[S. Thaman]] who collaborated with Vaitla for ''[[Dookudu]]'' (2011), ''[[Baadshah (2013 film)|Baadshah]]'' (2013) and ''[[Aagadu]]'' (2014).<ref>{{cite web|url=https://www.indiaglitz.com/Thaman-To-Replace-Anirudh-For-Ram-Charans-Film-telugu-news-128265|title=Thaman to replace Anirudh for Ram Charan's film|website=IndiaGlitz|date=19 March 2015|access-date=19 March 2015|archive-url=https://web.archive.org/web/20150319154544/http://www.indiaglitz.com/Thaman-To-Replace-Anirudh-For-Ram-Charans-Film-telugu-news-128265|archive-date=19 March 2015}}</ref> Thaman confirmed the same through his Twitter page later.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/thaman-replaces-anirudh-for-ram-charan-dookudu-srinu-vaitlas-film.html|title=Thaman replaces Anirudh|website=Behindwoods|date=20 March 2015|access-date=20 March 2015|archive-url=https://web.archive.org/web/20150320052340/http://www.behindwoods.com/tamil-movies-cinema-news-15/thaman-replaces-anirudh-for-ram-charan-dookudu-srinu-vaitlas-film.html|archive-date=20 March 2015}}</ref>


=== Filming ===
=== Filming ===
[[Principal photography]] began on 16 March 2015 at Hyderabad and the film's principal cast participated in the shoot.<ref>{{cite web|url=http://www.indiaglitz.com/Ram-Charan---Sreenu-Vaitla-Movie-Regular-Shooting-Starts-telugu-news-127925|title=Ram Charan - Sreenu Vaitla movie regular shooting starts|publisher=IndiaGlitz|date=16 March 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073016/http://www.indiaglitz.com/Ram-Charan---Sreenu-Vaitla-Movie-Regular-Shooting-Starts-telugu-news-127925|archivedate=16 March 2015}}</ref> In late April 2015, Rakul Preet Singh's manager told media that she has allotted 15 days per month for the upcoming three months for this film's shoot.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Maheshs-film/articleshow/46969650.cms|title=Rakul is doing Mahesh's film!|last=Kumar|first=Hemanth|newspaper=The Times of India|date=19 April 2015|accessdate=23 April 2015|archiveurl=https://web.archive.org/web/20150423163508/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Maheshs-film/articleshow/46969650.cms|archivedate=23 April 2015}}</ref> Charan was reported to join the film's sets on 27 April 2015 after returning from Bangkok.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charan-is-ready-telugu-news-131013.html|title=Ram Charan is ready|publisher=IndiaGlitz|date=23 April 2015|accessdate=23 April 2015|archiveurl=https://web.archive.org/web/20150423162613/http://www.indiaglitz.com/ram-charan-is-ready-telugu-news-131013.html|archivedate=23 April 2015}}</ref> That schedule was dropped and a fresh schedule began from 21 May 2015 to shoot two duets on Charan and Rakul Preet Singh in [[Spain]] till 30 May 2015.<ref>{{cite web|url=http://m.indiaglitz.com/ram-charan-sreenu-vaitla-movie-unit-heads-to-europe-telugu-news-133172.html|title=Ram Charan - Sreenu Vaitla movie unit heads to Europe|publisher=IndiaGlitz|date=19 May 2015|accessdate=19 May 2015|archiveurl=https://web.archive.org/web/20150519103913/http://m.indiaglitz.com/ram-charan-sreenu-vaitla-movie-unit-heads-to-europe-telugu-news-133172.html|archivedate=19 May 2015}}</ref> The next schedule began from 3 June 2015 at Hydeabad which was announced last till the completion of the film's shoot.<ref name="Jun 3 sch"/>
[[Principal photography]] began on 16 March 2015 at [[Hyderabad]] and the film's principal cast participated in the shoot.<ref>{{cite web|url=https://www.indiaglitz.com/Ram-Charan---Sreenu-Vaitla-Movie-Regular-Shooting-Starts-telugu-news-127925|title=Ram Charan - Sreenu Vaitla movie regular shooting starts|website=IndiaGlitz|date=16 March 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073016/http://www.indiaglitz.com/Ram-Charan---Sreenu-Vaitla-Movie-Regular-Shooting-Starts-telugu-news-127925|archive-date=16 March 2015}}</ref> In late April 2015, Rakul Preet Singh's manager told media that she has allotted 15 days per month for the upcoming three months for this film's shoot.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Maheshs-film/articleshow/46969650.cms|title=Rakul is doing Mahesh's film!|last=Kumar|first=Hemanth|newspaper=The Times of India|date=19 April 2015|access-date=23 April 2015|archive-url=https://web.archive.org/web/20150423163508/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Maheshs-film/articleshow/46969650.cms|archive-date=23 April 2015}}</ref> Charan was reported to join the film's sets on 27 April 2015 after returning from [[Bangkok]].<ref>{{cite web|url=https://www.indiaglitz.com/ram-charan-is-ready-telugu-news-131013.html|title=Ram Charan is ready|website=IndiaGlitz|date=23 April 2015|access-date=23 April 2015|archive-url=https://web.archive.org/web/20150423162613/http://www.indiaglitz.com/ram-charan-is-ready-telugu-news-131013.html|archive-date=23 April 2015}}</ref> That schedule was dropped and a fresh schedule began from 21 May 2015 to shoot two duets on Charan and Rakul Preet Singh in [[Spain]] till 30 May 2015.<ref>{{cite web|url=https://www.indiaglitz.com/ram-charan-sreenu-vaitla-movie-unit-heads-to-europe-telugu-news-133172.html|title=Ram Charan - Sreenu Vaitla movie unit heads to Europe|website=IndiaGlitz|date=19 May 2015|access-date=19 May 2015|archive-url=https://web.archive.org/web/20150519103913/http://m.indiaglitz.com/ram-charan-sreenu-vaitla-movie-unit-heads-to-europe-telugu-news-133172.html|archive-date=19 May 2015}}</ref> The next schedule began from 3 June 2015 at Hydeabad which was announced last till the completion of the film's shoot.<ref name="Jun 3 sch"/>


Initially, few action sequences were shot in the [[Old City (Hyderabad, India)|old city]] area of Hyderabad.<ref>{{cite web|url=http://www.deccanchronicle.com/150605/entertainment-tollywood/article/ram-charan-shooting-old-city|title=Ram Charan shooting in Old City|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=5 June 2015|accessdate=6 June 2015|archiveurl=https://web.archive.org/web/20150606022517/http://www.deccanchronicle.com/150605/entertainment-tollywood/article/ram-charan-shooting-old-city|archivedate=6 June 2015}}</ref> On 15 June 2015, Charan revealed through his official Facebook page that filming of two songs, interval fight sequences and a few scenes have been completed till then.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-is-a-happy-man-now-187042.html|title=Ram Charan Is A Happy Man Now|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=16 June 2015|accessdate=16 June 2015|archiveurl=https://web.archive.org/web/20150616152623/http://www.filmibeat.com/telugu/news/2015/ram-charan-is-a-happy-man-now-187042.html|archivedate=16 June 2015}}</ref> After a month, the makers revealed that 40% of the film's shoot is complete.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-40-percent-completed-telugu-news-137493.html|title=Ram Charan - Sreenu Vaitla film 40 percent completed|publisher=IndiaGlitz|date=14 July 2015|accessdate=14 July 2015|archiveurl=https://web.archive.org/web/20150714091806/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-40-percent-completed-telugu-news-137493.html|archivedate=14 July 2015}}</ref> Filming continued at [[Bangkok]] where crucial scenes on the film's principal cast were shot till 12 August 2015.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-telugu-news-139293.html|title=Ram Charan - Sreenu Vaitla film shaping up well|publisher=IndiaGlitz|date=6 August 2015|accessdate=6 August 2015|archiveurl=https://web.archive.org/web/20150806075905/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-telugu-news-139293.html|archivedate=6 August 2015}}</ref> The next schedule began at Hyderabad from the next day.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charan-sreenu-vaitla-movie-hyderabad-schedule-starts-telugu-news-139795.html|title=Ram Charan - Sreenu Vaitla movie Hyderabad schedule starts|publisher=IndiaGlitz|date=13 August 2015|accessdate=13 August 2015|archiveurl=https://web.archive.org/web/20150813083959/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-movie-hyderabad-schedule-starts-telugu-news-139795.html|archivedate=13 August 2015}}</ref> The song ''Mega Meter'' was shot at Hyderabad in late September 2015.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Shooting-of-Ram-Charans-Mega-Meter-underway/articleshow/49102932.cms|title=Shooting of Ram Charan's Mega Meter underway|newspaper=The Times of India|date=25 September 2015|accessdate=27 September 2015|archiveurl=https://web.archive.org/web/20150927154952/http://timesofindia.indiatimes.com/entertainment/telugu/music/Shooting-of-Ram-Charans-Mega-Meter-underway/articleshow/49102932.cms|archivedate=27 September 2015|deadurl=yes|df=dmy-all}}</ref> Charan participated in the song's shoot for 17 hours continuously and despite being injured in her back while rehearsing, Rakul Preet Singh completed her portions in the song in three days.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charan-on-a-shooting-spree-telugu-news-143267.html|title=Ram Charan on a shooting spree!|publisher=IndiaGlitz|date=27 September 2015|accessdate=27 September 2015|archiveurl=https://web.archive.org/web/20150927155624/http://www.indiaglitz.com/ram-charan-on-a-shooting-spree-telugu-news-143267.html|archivedate=27 September 2015}}</ref>
Initially, few action sequences were shot in the [[Old City (Hyderabad, India)|Old City]] area of Hyderabad.<ref>{{cite web|url=https://www.deccanchronicle.com/150605/entertainment-tollywood/article/ram-charan-shooting-old-city|title=Ram Charan shooting in Old City|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=5 June 2015|access-date=6 June 2015|url-status=live|archive-url=https://web.archive.org/web/20150606022517/http://www.deccanchronicle.com/150605/entertainment-tollywood/article/ram-charan-shooting-old-city|archive-date=6 June 2015}}</ref> On 15 June 2015, Charan revealed through his official Facebook page that filming of two songs, interval fight sequences and a few scenes have been completed till then.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-is-a-happy-man-now-187042.html|title=Ram Charan Is A Happy Man Now|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=16 June 2015|access-date=16 June 2015|archive-url=https://web.archive.org/web/20150616152623/http://www.filmibeat.com/telugu/news/2015/ram-charan-is-a-happy-man-now-187042.html|archive-date=16 June 2015}}</ref> After a month, the makers revealed that 40% of the film's shoot is complete.<ref>{{cite web|url=https://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-40-percent-completed-telugu-news-137493.html|title=Ram Charan - Sreenu Vaitla film 40 percent completed|website=IndiaGlitz|date=14 July 2015|access-date=14 July 2015|archive-url=https://web.archive.org/web/20150714091806/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-40-percent-completed-telugu-news-137493.html|archive-date=14 July 2015}}</ref> Filming continued at Bangkok where crucial scenes on the film's principal cast were shot till 12 August 2015.<ref>{{cite web|url=https://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-telugu-news-139293.html|title=Ram Charan - Sreenu Vaitla film shaping up well|website=IndiaGlitz|date=6 August 2015|access-date=6 August 2015|archive-url=https://web.archive.org/web/20150806075905/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-film-telugu-news-139293.html|archive-date=6 August 2015}}</ref> The next schedule began at Hyderabad from the next day.<ref>{{cite web|url=https://www.indiaglitz.com/ram-charan-sreenu-vaitla-movie-hyderabad-schedule-starts-telugu-news-139795.html|title=Ram Charan - Sreenu Vaitla movie Hyderabad schedule starts|website=IndiaGlitz|date=13 August 2015|access-date=13 August 2015|archive-url=https://web.archive.org/web/20150813083959/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-movie-hyderabad-schedule-starts-telugu-news-139795.html|archive-date=13 August 2015}}</ref> The song "Mega Meter" was shot at Hyderabad in late September 2015.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Shooting-of-Ram-Charans-Mega-Meter-underway/articleshow/49102932.cms|title=Shooting of Ram Charan's Mega Meter underway|newspaper=The Times of India|date=25 September 2015|access-date=27 September 2015|archive-url=https://web.archive.org/web/20150927154952/http://timesofindia.indiatimes.com/entertainment/telugu/music/Shooting-of-Ram-Charans-Mega-Meter-underway/articleshow/49102932.cms|archive-date=27 September 2015|url-status=dead|df=dmy-all}}</ref> Charan participated in the song's shoot for 17 hours continuously and despite being injured in her back while rehearsing, Rakul Preet Singh completed her portions in the song in three days.<ref>{{cite web|url=https://www.indiaglitz.com/ram-charan-on-a-shooting-spree-telugu-news-143267.html|title=Ram Charan on a shooting spree!|website=IndiaGlitz|date=27 September 2015|access-date=27 September 2015|archive-url=https://web.archive.org/web/20150927155624/http://www.indiaglitz.com/ram-charan-on-a-shooting-spree-telugu-news-143267.html|archive-date=27 September 2015}}</ref>


By then, the film's principal photography was wrapped up except for two songs and patchwork. [[Post-production]] activities were carried out in tandem.<ref>{{cite web|url=http://www.ibnlive.com/news/movies/directing-chiranjeevi-was-best-birthday-gift-says-sreenu-vaitla-1112175.html|title=Directing Chiranjeevi was best birthday gift, says Sreenu Vaitla|author=IANS|publisher=CNN-IBN|date=25 September 2015|accessdate=25 September 2015|archiveurl=https://web.archive.org/web/20150925164314/http://www.ibnlive.com/news/movies/directing-chiranjeevi-was-best-birthday-gift-says-sreenu-vaitla-1112175.html|archivedate=25 September 2015}}</ref> Chiranjeevi joined the film's sets on 28 September 2015,<ref>{{cite web |url=http://www.thehansindia.com/posts/index/2015-09-28/Finally-Chiru-arrives-178147 |title=Finally, Chiru arrives |publisher=''The Hans India'' |date=28 September 2015 |accessdate=28 September 2015 |archiveurl=https://www.webcitation.org/6bsaKvp7d?url=http://www.thehansindia.com/posts/index/2015-09-28/Finally-Chiru-arrives-178147 |archivedate=28 September 2015 |deadurl=yes |df=dmy }}</ref> and completed filming for his cameo appearance in three days.<ref>{{cite news|url=http://www.deccanchronicle.com/151001/entertainment-tollywood/article/chiranjeevi-completes-cameo-shoot|title=Chiranjeevi completes cameo shoot|last=Kavirayani|first=Suresh|newspaper=Deccan Chronicle|date=1 October 2015|accessdate=6 October 2015|archiveurl=https://web.archive.org/web/20151006091642/http://www.deccanchronicle.com/151001/entertainment-tollywood/article/chiranjeevi-completes-cameo-shoot|archivedate=6 October 2015}}</ref> Charan and Rakul Preet Singh participated in the shoot of the song ''Bruce Lee'' for 24 hours continuously. Upon its completion, principal photography was wrapped up on 6 October 2015. By then, Charan completed dubbing for his character in the film's first half and completed the rest in two days.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/unbelievable-dedication-by-ram-charan-and-rakul-preet-singh-200729.html|title=Unbelievable Dedication By Ram Charan & Rakul Preet Singh|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=6 October 2015|accessdate=6 October 2015|archiveurl=https://web.archive.org/web/20151006092253/http://www.filmibeat.com/telugu/news/2015/unbelievable-dedication-by-ram-charan-and-rakul-preet-singh-200729.html|archivedate=6 October 2015}}</ref> The film was shot in 110 working days with 15 working hours per day, thus turning the fastest big budget Telugu film featuring a big star cast in the recent times.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Bruce-Lee-had-a-70-day-non-stop-shoot-schedule/articleshow/49244529.cms|title=Bruce Lee had a 70-day non-stop shoot schedule!|last=Jonnalagadda|first=Pranitha|newspaper=The Times of India|date=6 October 2015|accessdate=7 October 2015|archiveurl=https://web.archive.org/web/20151007010148/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Bruce-Lee-had-a-70-day-non-stop-shoot-schedule/articleshow/49244529.cms|archivedate=7 October 2015|deadurl=yes|df=dmy-all}}</ref>
By then, the film's principal photography was wrapped up except for two songs and patchwork. [[Post-production]] activities were carried out in tandem.<ref>{{cite web|url=http://www.ibnlive.com/news/movies/directing-chiranjeevi-was-best-birthday-gift-says-sreenu-vaitla-1112175.html|title=Directing Chiranjeevi was best birthday gift, says Sreenu Vaitla|via=Indo-Asian News Service|publisher=CNN-IBN|date=25 September 2015|access-date=25 September 2015|archive-url=https://web.archive.org/web/20150925164314/http://www.ibnlive.com/news/movies/directing-chiranjeevi-was-best-birthday-gift-says-sreenu-vaitla-1112175.html|archive-date=25 September 2015}}</ref> Chiranjeevi joined the film's sets on 21 September 2015,<ref>{{cite web|last=|first=|date=21 September 2015|title=Finally, Chiru arrives|url=http://www.thehansindia.com/posts/index/2015-09-28/Finally-Chiru-arrives-178147|url-status=dead|archive-url=https://web.archive.org/web/20150928192441/http://www.thehansindia.com/posts/index/2015-09-28/Finally-Chiru-arrives-178147|archive-date=28 September 2015|access-date=21 September 2015|website=|publisher=The Hans India|df=dmy}}</ref> and completed filming for his cameo appearance in three days.<ref>{{cite news|last=Kavirayani|first=Suresh|date=24 September 2015|title=Chiranjeevi completes cameo shoot|newspaper=Deccan Chronicle|url=https://www.deccanchronicle.com/151001/entertainment-tollywood/article/chiranjeevi-completes-cameo-shoot|url-status=live|access-date=6 October 2015|archive-url=https://web.archive.org/web/20151006091642/http://www.deccanchronicle.com/151001/entertainment-tollywood/article/chiranjeevi-completes-cameo-shoot|archive-date=6 October 2015}}</ref> Charan and Rakul Preet Singh participated in the shoot of the song "Bruce Lee" for 24 hours continuously. Upon its completion, principal photography was wrapped up on 4 October 2015. By then, Charan completed dubbing for his character in the film's first half and completed the rest in two days.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/unbelievable-dedication-by-ram-charan-and-rakul-preet-singh-200729.html|title=Unbelievable Dedication By Ram Charan & Rakul Preet Singh|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=6 October 2015|access-date=6 October 2015|archive-url=https://web.archive.org/web/20151006092253/http://www.filmibeat.com/telugu/news/2015/unbelievable-dedication-by-ram-charan-and-rakul-preet-singh-200729.html|archive-date=6 October 2015}}</ref> The film was shot in 110 working days with 15 working hours per day, thus turning the fastest big budget Telugu film featuring a big star cast in the recent times.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Bruce-Lee-had-a-70-day-non-stop-shoot-schedule/articleshow/49244529.cms|title=Bruce Lee had a 70-day non-stop shoot schedule!|last=Jonnalagadda|first=Pranitha|newspaper=The Times of India|date=6 October 2015|access-date=7 October 2015|archive-url=https://web.archive.org/web/20151007010148/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Bruce-Lee-had-a-70-day-non-stop-shoot-schedule/articleshow/49244529.cms|archive-date=7 October 2015|url-status=dead|df=dmy-all}}</ref>


== Soundtrack ==
== Music ==
{{Main|Bruce Lee: The Fighter (soundtrack)}}The film's soundtrack is composed by [[S. Thaman]] and featured five tracks with lyrics written by [[Sri Mani]] and [[Ramajogayya Sastry]].<ref>{{Cite web|url=https://www.theindiantalks.com/entertainment/ram-charans-bruce-lee-movie-audio-launch-date-movie-release-date-announced-the-fighter-movie/13403/|title=Ram Charan's Bruce Lee Movie Audio Launch Date & Movie Release Date Announced: The Fighter Movie|last=Cyrus|date=2014-09-05|language=en-US|access-date=2019-05-13}}</ref> The soundtrack album was marketed by Zee Music Company in their Telugu debut,<ref>{{Cite news|title=Zee music makes it Telugu debut with Bruce Lee|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/Zee-music-makes-it-Telugu-debut-with-Bruce-Lee/articleshow/49125183.cms|access-date=2021-01-09|website=The Times of India|language=en}}</ref> and was released on 25 September 2014 at a launch event held in Hitex Convention Centre in [[Madhapur]], Hyderabad.<ref>{{Cite web|date=September 26, 2015|last=Arul|title=Chiranjeevi, Ram Charan at Bruce Lee - The Fighter audio launch |url=https://www.ibtimes.co.in/photos/chiranjeevi-ram-charan-bruce-lee-fighter-audio-launch-4402-slide-31654|access-date=2021-01-09|website=IBTimes India|language=en}}</ref><ref>{{Cite web|date=2015-09-25|title='Bruce Lee' audio launch live streaming: Watch music release of Ram Charan's film online|url=https://www.ibtimes.co.in/bruce-lee-audio-launch-live-streaming-watch-music-release-ram-charans-film-online-648802|access-date=2021-01-09|website=www.ibtimes.co.in|language=en}}</ref> The album received mostly positive reviews from critics.<ref>{{Cite web|date=2015-09-26|title='Bruce Lee - The Fighter' music review: 'Ria' and 'Lehchalo' impress listeners|url=https://www.ibtimes.co.in/bruce-lee-fighter-music-review-ria-lehchalo-impress-listeners-649107|access-date=2021-01-09|website=www.ibtimes.co.in|language=en}}</ref>
The Soundtrack was composed by [[S. Thaman]] and featured five tracks.<ref>{{Cite web|url=https://www.dekhnews.com/tamil-1st-weekend-bruce-lee-movie-3rd-4th-5th-day-box-office-collection-2015/|title=Tamil 1st Weekend Bruce Lee Movie 3rd 4th 5th Day Box Office Collection 2015|last=Sehrawat|first=Kavi|date=2015-10-19|website=Dekh News|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2019-05-13}}</ref><ref>{{Cite web|url=https://www.theindiantalks.com/entertainment/ram-charans-bruce-lee-movie-audio-launch-date-movie-release-date-announced-the-fighter-movie/13403/|title=Ram Charan’s Bruce Lee Movie Audio Launch Date & Movie Release Date Announced: The Fighter Movie|last=Cyrus|date=2015-09-06|language=en-US|access-date=2019-05-13}}</ref>


== Marketing ==
{{Infobox album
The [[teaser trailer]] of the film was released on 21 August 2015, coinciding the eve of [[Chiranjeevi]]'s birthday, without revealing the film's title and was released with the tentative title ''#RC9''.<ref>{{Cite web |title=Bruce Lee The Fighter Official Teaser {{!}} Launched by #Megastar {{!}} Ram Charan {{!}} Sreenu Vaitla - YouTube |url=https://www.youtube.com/watch?v=1OLDy5vucU0 |access-date=2021-01-09 |website=www.youtube.com| date=21 August 2015 }}</ref> The makers revealed the title as ''Bruce Lee: The Fighter'' and the poster of the film was unveiled on 28 August 2015.<ref>{{Cite web |date=2015-08-28 |title=Ram Charan's next gets a title |url=https://www.123telugu.com/mnews/ram-charans-next-gets-a-title.html |access-date=2021-01-09 |website=123telugu.com |language=en}}</ref>
| name = Bruce Lee

| type = Soundtrack
On 21 September 2015, Srinu Vaitla unveiled two posters, through his official Twitter account.<ref name=":0">{{Cite web |date=2015-09-21 |title=Srinu Vaitla releases first look of Ram Charan-Rakul Preet's 'Bruce Lee' [POSTERS] |url=https://www.ibtimes.co.in/srinu-vaitla-releases-first-look-ram-charan-rakul-preets-bruce-lee-posters-647397 |access-date=2021-01-09 |website=www.ibtimes.co.in |language=en}}</ref> The first poster features Ram Charan Teja's stunt seen as holding guns in both the hands and chasing someone, while the second poster of "Bruce Lee" features lead couple - Ram Charan Teja and Rakul Preet Singh, featured in the picture taken from a song sequence.<ref name=":0" /><ref>{{Cite web |title=Bruce Lee the fighter posters |url=https://www.moviecrow.com/News/9618/bruce-lee-the-fighter-posters |access-date=2021-01-09 |website=www.moviecrow.com}}</ref> The theatrical trailer of the film was unveiled on 25 September 2015, during the film's audio launch.<ref>{{Cite web |last=Pyarilal |first=Vasanth |date=2015-09-26 |title=Bruce Lee The Fighter - Theatrical Trailer {{!}} RITZ |url=https://www.ritzmagazine.in/bruce-lee-the-fighter-theatrical-trailer/ |access-date=2021-01-09 |website= |language=en-US}}</ref>
| artist = [[S. Thaman]]
| cover =
| alt =
| released = 2nd October, 2015<ref>{{cite web |title=Bruce Lee The Fighter Audio Confirmed on 2nd October - Telugu cinema news |url=http://www.idlebrain.com/news/today/brucelee-audio-2ndoctober.html |website=www.idlebrain.com}}</ref>
| recorded = 2015
| venue =
| studio =
| genre = [[Film soundtrack|Feature film soundtrack]]
| length = 22:02
| label = [[ Zee Music Company]]
| language = [[Telugu (language)|Telugu]]
| producer = [[S. Thaman]]
| prev_title = [[Saagasam]]
| prev_year = 2015
| next_title = [[Sher (film)|Sher]]
| next_year = 2015
}}
{{Track listing
| headline = Track-List
| extra_column = Singer(s)
| total_length = 22:02
| title1 = Run| extra1 = [[Saisharan]], Nivas | lyrics1 = [[Sri Mani]] | length1 = 4:20
| title2 = Ria | extra2 = [[Rabbit Mac]], Deepak| lyrics2 = [[Ramajogayya Sastry]] | length2 = 4:04
| title3 = Kung Fu Kumaari | extra3 = Deepak, Ramya Behara| lyrics3 = Ramajogayya Sastry| length3 = 4:26
| title4 = Le Chalo | extra4 = Thaman S, Megha | lyrics4 = Ramajogayya Sastry| length4 = 4:30
| title5 = Bruce Lee | extra5 =Simha, Sameera Bharadwaj| lyrics5 = Ramajogayya Sastry| length5 = 4:42
}}
{{Infobox album
| name = Bruce Lee 2
| type = soundtrack
| artist = [[S. Thaman]]
| cover =
| alt =
| released = 2015
| recorded = 2015
| venue =
| studio =
| genre = [[Film soundtrack|Feature film soundtrack]]
| length = 22:19
| label = Mango Music
| language = [[Tamil (language)|Tamil]]
| producer = [[S. Thaman]]
}}
{{Track listing
| headline = Track-List
| extra_column = Singer(s)
| total_length = 22:19
| title1 = Run| extra1 = Jagadeesh | lyrics1 = Arun Bharathi | length1 = 4:22
| title2 = Ria | extra2 = Vallavan| lyrics2 = [[Viveka (lyricist)|Viveka]] | length2 = 4:06
| title3 = Kung Fu Kumaari | extra3 = M. R. G Pravani, Saritha Ram| lyrics3 = Viveka| length3 = 4:28
| title4 = Le Chalo | extra4 = Vallavan, Haripriya | lyrics4 = Viveka| length4 = 4:38
| title5 = Bruce Lee | extra5 = Nincy, Jagadeesh| lyrics5 = Viveka | length5 = 4:45
}}


== Release ==
== Release ==
=== Distribution ===
Danayya planned to release the film on 15 October 2015, a week ahead of [[Dusherra]],<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-sreenu-vaitla-new-movie-launched-rakul-kona-gopi-chiranjeevi-175767.html|title=FINALLY! Ram Charan-Sreenu Vaitla Movie Launched|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=5 March 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073944/http://www.filmibeat.com/telugu/news/2015/ram-charan-sreenu-vaitla-new-movie-launched-rakul-kona-gopi-chiranjeevi-175767.html|archivedate=16 March 2015}}</ref> clashing with [[Mahesh Babu]]{{'}}s ''[[Brahmotsavam (film)|Brahmotsavam]]''<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-mahesh-babu-fight-continues-dusshera-175927.html|title=OMG ! Ram Charan-Mahesh Babu's Fight Continues|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=6 March 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316073943/http://www.filmibeat.com/telugu/news/2015/ram-charan-mahesh-babu-fight-continues-dusshera-175927.html|archivedate=16 March 2015}}</ref> and [[Nandamuri Balakrishna]]{{'s}} ''[[Dictator (2016 film)|Dictator]]'', his 99th film as an actor.<ref>{{cite web|url=http://www.indiaglitz.com/Balakrishnas-Clash-With-Ram-Charan-telugu-news-127417|title=Balakrishna's clash with Ram Charan|publisher=IndiaGlitz|date=9 March 2015|accessdate=16 March 2015|archiveurl=https://web.archive.org/web/20150316074021/http://www.indiaglitz.com/Balakrishnas-Clash-With-Ram-Charan-telugu-news-127417|archivedate=16 March 2015}}</ref> The overseas theatrical distribution rights were acquired by Great India Films in mid July 2015.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charan-srinu-vytla-film-by-gif-telugu-news-137666.html|title=Ram Charan-Srinu Vytla film by GIF|publisher=IndiaGlitz|date=16 July 2015|accessdate=16 July 2015|archiveurl=https://web.archive.org/web/20150716072817/http://www.indiaglitz.com/ram-charan-srinu-vytla-film-by-gif-telugu-news-137666.html|archivedate=16 July 2015}}</ref> The television broadcast rights of the original and Hindi dubbed versions were acquired by [[Zee TV]]. Zee Music acquired the marketing rights of the film's soundtrack.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charan-sreenu-vaitla-movie-satellite-rights-for-zee-telugu-telugu-news-138188.html|title=Ram Charan - Sreenu Vaitla movie satellite rights for Zee Telugu|publisher=IndiaGlitz|date=23 July 2015|accessdate=23 July 2015|archiveurl=https://web.archive.org/web/20150723084556/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-movie-satellite-rights-for-zee-telugu-telugu-news-138188.html|archivedate=23 July 2015}}</ref> On 8 September 2015, Danayya confirmed 16 October 2015 as the film's release date.<ref>{{cite web|url=http://www.sify.com/movies/bruce-lee-on-october-16-news-telugu-pjioNybefhiig.html|title='Bruce Lee' on October 16|publisher=Sify|date=8 September 2015|accessdate=9 September 2015|archiveurl=https://web.archive.org/web/20150909092546/http://www.sify.com/movies/bruce-lee-on-october-16-news-telugu-pjioNybefhiig.html|archivedate=9 September 2015}}</ref> Due to a few action sequences, the film was passed with a "U/A" certificate instead of a "U" by the [[Central Board of Film Certification]].<ref>{{cite web|url=http://www.sify.com/movies/charans-bruce-lee-gets-ua-news-telugu-pkmvcebageade.html|title=Charan's 'Bruce Lee' gets U/A|publisher=Sify|date=12 October 2015|accessdate=13 October 2015|archiveurl=https://web.archive.org/web/20151013143207/http://www.sify.com/movies/charans-bruce-lee-gets-ua-news-telugu-pkmvcebageade.html|archivedate=13 October 2015}}</ref>It was remade in bangladeshi bangla as ''[[Beporowa]]''
[[Dil Raju]] bought the theatrical rights in the Nizam region for {{Indian Rupee|}}12.85 crore.<ref name=":4">{{Cite web |date=2015-10-15 |title='Bruce Lee: The Fighter' pre-release business: Ram Charan-Rakul Preet's film Makes 100% table profit |url=https://www.ibtimes.co.in/bruce-lee-fighter-pre-release-business-ram-charan-rakul-preets-film-makes-100-table-profit-650676 |access-date=2021-01-09 |website=www.ibtimes.co.in |language=en}}</ref> Ceded rights were sold to Brahma Films for {{Indian Rupee|}}8.10 crore.<ref name=":4" /> The Vizag theatrical rights were sold to Sri Kanthi Krishan Films for {{Indian Rupee|}}5.40 crore.<ref name=":4" /> Godavari East and West rights were sold for Anushri Films and Aditya Films for {{Indian Rupee|}}2.50 crore and {{Indian Rupee|}}2.60 crore respectively.<ref name=":4" /> S Creations bought the theatrical rights for {{Indian Rupee|}}6.75 crore and released in the Krishna and Guntur regions.<ref name=":4" /> Hari Films bought the theatrical rights for {{Indian Rupee|}}1.90 crore in the Nellore region,<ref name=":4" /> thus the makers spent {{Indian Rupee|40.85}} crore on theatrical rights in the Andhra Pradesh and Telangana regions.<ref name=":4" /> The film's Karnataka rights were sold to Ramu Films for {{Indian Rupee|}}6.75 crore.<ref name=":4" /> Bhadrakali Films bought the distribution rights for Tamil Nadu (also for its Tamil dubbed version) for {{Indian Rupee|}}2 crore.<ref name=":4" /> Remya Films bought the Kerala rights for {{Indian Rupee|}}0.5 crore and rest of India rights were sold to {{Indian Rupee|}}0.6 crore.<ref name=":4" /> The overseas theatrical distribution rights were acquired by Great India Films in mid July 2015, for a price of {{Indian Rupee|}}6 crore.<ref>{{cite web |date=16 July 2015 |title=Ram Charan-Srinu Vytla film by GIF |url=https://www.indiaglitz.com/ram-charan-srinu-vytla-film-by-gif-telugu-news-137666.html |archive-url=https://web.archive.org/web/20150716072817/http://www.indiaglitz.com/ram-charan-srinu-vytla-film-by-gif-telugu-news-137666.html |archive-date=16 July 2015 |access-date=16 July 2015 |website=IndiaGlitz}}</ref> The film made a pre-release business of {{Indian Rupee|73}} crore, and inclusive of the satellite rights and with theatrical rights of the film being sold for {{Indian Rupee|56}} crore.<ref name=":4" />

=== Theatrical ===
Danayya planned to release the film on 15 October 2015, a week ahead of the [[Dusherra]] festival, which falls on 22 October 2015.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-sreenu-vaitla-new-movie-launched-rakul-kona-gopi-chiranjeevi-175767.html|title=FINALLY! Ram Charan-Sreenu Vaitla Movie Launched|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=5 March 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073944/http://www.filmibeat.com/telugu/news/2015/ram-charan-sreenu-vaitla-new-movie-launched-rakul-kona-gopi-chiranjeevi-175767.html|archive-date=16 March 2015}}</ref> The film was speculated to clash with [[Mahesh Babu]]-starrer and ''[[Brahmotsavam (film)|Brahmotsavam]]''<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-mahesh-babu-fight-continues-dusshera-175927.html|title=OMG ! Ram Charan-Mahesh Babu's Fight Continues|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=6 March 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316073943/http://www.filmibeat.com/telugu/news/2015/ram-charan-mahesh-babu-fight-continues-dusshera-175927.html|archive-date=16 March 2015}}</ref> and [[Nandamuri Balakrishna]]-starrer ''[[Dictator (2016 film)|Dictator]]''.<ref>{{cite web|url=https://www.indiaglitz.com/Balakrishnas-Clash-With-Ram-Charan-telugu-news-127417|title=Balakrishna's clash with Ram Charan|website=IndiaGlitz|date=9 March 2015|access-date=16 March 2015|archive-url=https://web.archive.org/web/20150316074021/http://www.indiaglitz.com/Balakrishnas-Clash-With-Ram-Charan-telugu-news-127417|archive-date=16 March 2015}}</ref> On 8 September 2015, Danayya confirmed 16 October 2015 as the film's release date.<ref>{{cite web|url=http://www.sify.com/movies/bruce-lee-on-october-16-news-telugu-pjioNybefhiig.html|title='Bruce Lee' on October 16|website=[[Sify]]|date=8 September 2015|access-date=9 September 2015|url-status=dead|archive-url=https://web.archive.org/web/20150909092546/http://www.sify.com/movies/bruce-lee-on-october-16-news-telugu-pjioNybefhiig.html|archive-date=9 September 2015}}</ref> Due to a few action sequences, the film was passed with a [[U/A certificate]] instead of a [[U certificate (India)|U certificate]] by the [[Central Board of Film Certification]].<ref>{{cite web|url=http://www.sify.com/movies/charans-bruce-lee-gets-ua-news-telugu-pkmvcebageade.html|title=Charan's 'Bruce Lee' gets U/A|website=[[Sify]]|date=12 October 2015|access-date=13 October 2015|url-status=dead|archive-url=https://web.archive.org/web/20151013143207/http://www.sify.com/movies/charans-bruce-lee-gets-ua-news-telugu-pkmvcebageade.html|archive-date=13 October 2015}}</ref>

''Bruce Lee: The Fighter'' opened up in more than 2000 screens across the world, with 1200 screens across Andhra Pradesh and Telangana,<ref>{{Cite news|last=Krishnamoorthy|first=Suresh|date=2015-10-16|title='Bruce Lee' ready to pack a punch|language=en-IN|work=The Hindu|url=https://www.thehindu.com/news/cities/Hyderabad/bruce-lee-ready-to-pack-a-punch/article7768270.ece|access-date=2021-01-09|issn=0971-751X}}</ref> On 14 October, Ram Charan hosted a special premiere for 400 visually impaired children at the [[Prasad Studios|Prasad IMAX]] multiplex in [[Hyderabad]].<ref>{{Cite web|date=2015-10-14|title=Special premiere of 'Bruce Lee' for visually impaired kids|url=https://indianexpress.com/article/entertainment/regional/special-premiere-of-bruce-lee-for-visually-impaired-kids/|access-date=2021-01-09|website=The Indian Express|language=en}}</ref> It was simultaneously released in Tamil under the title ''Bruce Lee 2'',<ref>{{cite news |title=Bruce Lee 2 - The Fighter Movie: Showtimes, Review, Trailer, Posters, News & Videos {{!}} eTimes |newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/tamil/movie-details/bruce-lee-2-the-fighter/movieshow/61294470.cms}}</ref><ref>{{cite web |title=Bruce Lee 2 - The Fighter Movie (2015) {{!}} Reviews, Cast & Release Date in - BookMyShow |url=https://in.bookmyshow.com/movies/bruce-lee-2-the-fighter/ET00034533/ |website=BookMyShow |language=en}}</ref> and in Malayalam under the same name. It was dubbed in Hindi under the title ''Bruce Lee''.

''Bruce Lee'' opened in more than 360 centres in the overseas region (US, Canada, Australia, New Zealand, UK, Europe, Middle East, Tokyo, Kenya, Tanzania, Uganda, South Africa, Botswana, Singapore, Malaysia, Thailand) and in more than 500 screens.<ref name=":3" /> In US the film released about more than 202 locations and more than 360 theatres. The premiere shows of ''Bruce Lee'' was held in US on 15 October.<ref name=":3">{{Cite web|date=2015-10-09|title=Power of 'Bruce Lee - The Fighter' in overseas - Bollywood News|url=https://www.indiaglitz.com/power-of-bruce-lee-in-overseas-hindi-news-144199.html|access-date=2021-01-09|website=IndiaGlitz.com}}</ref>

=== Home media ===
The television broadcast rights of the original and Hindi dubbed versions were acquired by [[Zee Cinema]].<ref>{{cite web|url=https://www.indiaglitz.com/ram-charan-sreenu-vaitla-movie-satellite-rights-for-zee-telugu-telugu-news-138188.html|title=Ram Charan - Sreenu Vaitla movie satellite rights for Zee Telugu|website=IndiaGlitz|date=23 July 2015|access-date=23 July 2015|archive-url=https://web.archive.org/web/20150723084556/http://www.indiaglitz.com/ram-charan-sreenu-vaitla-movie-satellite-rights-for-zee-telugu-telugu-news-138188.html|archive-date=23 July 2015}}</ref> The film's premiere took place on [[Zee Telugu]] on 14 February 2016.<ref>{{Cite web|title=Mega Blockbuster Movie 'Bruce Lee the Fighter' all set for television premiere on Zee Telugu. - idlebrain.com news|url=http://www.idlebrain.com/news/today/zeetelugu-bruceleethefighter.html|access-date=2021-01-09|website=www.idlebrain.com}}</ref> The satellite rights of the Malayalam version were given to [[Zee Keralam]]. The satellite rights of the [[Tamil language|Tamil]] dubbed version went to [[Star Vijay]].

==Reception==
=== Critical response ===
''Bruce Lee: The Fighter'' received negative reviews from critics.<ref name="International Business Times">{{cite news | url=http://www.ibtimes.co.in/bruce-lee-fighter-bltf-review-roundup-srinu-vaitla-fails-impress-critics-again-after-aagadu-650920 | title=Bruce Lee The Fighter: review roundup | newspaper=International Business Times | access-date=23 October 2015}}</ref> Sangeetha Devi Dundoo of ''[[The Hindu]]'' wrote "Ram Charan dances like a dream, as always, and shows marked improvement as an actor. But what he needs is a project that will not belittle the huge fan base in the garb of masala. When the entire antagonist track opens with an illogical act, probably one shouldn't expect much."<ref>{{Cite news|last=Dundoo|first=Sangeetha Devi|date=2015-10-16|title=Bruce Lee: All that gloss|language=en-IN|work=The Hindu|url=https://www.thehindu.com/features/cinema/bruce-lee-all-that-gloss/article7770250.ece|access-date=2021-01-09|issn=0971-751X}}</ref> Writing for ''[[The Times of India]]'', Karthik Pasupulate gave 3 out of 5 and wrote "The film is a bit melodrama and sadly the gags turn out to be the dampener. There is a surfeit of funny characters as well. How much you'll love this film depends on how big Chiranjeevi fan you are."<ref>{{Citation|title=Bruce Lee - The Fighter Movie Review {3/5}: Critic Review of Bruce Lee - The Fighter by Times of India|newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/bruce-lee-the-fighter/movie-review/49420300.cms|access-date=2021-01-09}}</ref> Writing for ''[[India Today]]'', Kirubhakar Purushothaman gave 2.5 out of 5 stars and wrote "There are films which exactly pan out in a way you predict they would, without any disarray, and still they don't disappoint you. Bruce Lee The Fighter fits that bill".<ref>{{cite magazine | url=http://indiatoday.intoday.in/story/bruce-lee-the-fighter-movie-review-ram-charans-actioner-half-justifies-its-name/1/501054.html | title=Bruce Lee The Fighter movie review: Ram Charan's actioner half-justifies its name | magazine=India Today | access-date=23 October 2015}}</ref> A critic from ''[[Sify]]'' gave 3 out of 5 stars stating "Chiranjeevi appearing in the climax in his real life character of a movie star, Charan dancing like a dream in songs, and a decent first half are the only saving grace of this run-of-the-mill movie."<ref>{{Cite web|title=Bruce Lee- The Fighter|url=https://www.sify.com/movies/bruce-lee--the-fighter-review-telugu-pkqmHlaehfghb.html|archive-url=https://web.archive.org/web/20151017002300/http://www.sify.com/movies/bruce-lee--the-fighter-review-telugu-pkqmHlaehfghb.html|url-status=dead|archive-date=17 October 2015|access-date=2021-01-09|website=[[Sify]]|language=en}}</ref> ''[[Bangalore Mirror]]'' noted that it "Bruce Lee-The Fighter is strictly passable fare where Srinu Vaitla fails to really entertain us convincingly" giving it a 2.5 out of 5.<ref>{{cite web | url=https://bangaloremirror.indiatimes.com/entertainment/reviews/Movie-Review-Bruce-Lee-The-Fighter/articleshow/49423167.cms | title=Movie review: Bruce Lee - The Fighter | publisher=Bangalore Mirror | access-date=23 October 2015}}</ref> ''Behindwoods'' gave 2.75 out of 5 stating "Bruce Lee-The fighter would have been a lot more original and different, If the director had not adhered to the age old model of commercial cinema and capitalized more on the action part, but due to the situational based comedy, non-exaggerated climax, Srinu delivers another winner that is sure to entertain."<ref>{{Cite web|date=2015-10-16|title=Bruce Lee - The Fighter (aka) Bruce Lee 2 The Fighter review|url=https://www.behindwoods.com/telugu-movies/bruce-lee-the-fighter/bruce-lee-the-fighter-review.html|access-date=2021-01-09|website=Behindwoods}}</ref> ''123Telugu'' gave 3.25 out of 5 stars stating "Bruce Lee is a decent family entertainer".<ref>{{Cite web|last=|first=|date=2015-10-18|title=Bruce Lee Telugu Movie Review|url=https://www.123telugu.com/reviews/bruce-lee-telugu-movie-review.html|access-date=2021-01-09|website=123telugu.com|language=en}}</ref>


===Reception===
=== Box office ===
''Bruce Lee: The Fighter'' collected more than {{Indian Rupee|}}20 crore, on its opening day, registering the highest opening day collection of Charan's film.<ref name=":1">{{Cite web |date=October 18, 2015 |title=Bruce Lee The Fighter box office collection: The actioner is Ram Charan's highest opener till date |url=https://www.indiatoday.in/movies/regional-cinema/story/bruce-lee-the-fighter-box-office-collection-the-actioner-becomes-the-best-opener-of-ram-charan-till-date-268673-2015-10-18 |access-date=2021-01-09 |website=India Today |language=en}}</ref> The film collected more than {{Indian Rupee|}}39.10 crore gross at the worldwide box office in the first weekend, and a share of {{Indian Rupee|}}22 crore to its distributors.<ref>{{Cite web |date=2015-10-20 |title=Worldwide box office collection: 'Bruce Lee The Fighter' fails to beat 'S/o Satyamurthy' weekend record |url=https://www.ibtimes.co.in/worldwide-box-office-collection-bruce-lee-fighter-fails-beat-s-o-satyamurthy-weekend-record-651297 |access-date=2021-01-09 |website=www.ibtimes.co.in |language=en}}</ref> At the end of seven days, the film collected more than {{Indian Rupee|}}77 crore gross, and a share of {{Indian Rupee|}}27.30 crore.<ref>{{Cite web |date=2015-10-23 |title='Bruce Lee the Fighter' (BLTF) 1st week box office collection: Ram Charan film grosses Rs 50 crore in 7 days |url=https://www.ibtimes.co.in/bruce-lee-fighter-bltf-1st-week-box-office-collection-ram-charan-film-grosses-rs-50-crore-7-651653 |access-date=2021-01-09 |website=www.ibtimes.co.in |language=en}}</ref> The film lost majority of screens due to the release of ''[[Kanche]]'', which received a strong word of mouth upon its initial release.<ref name=":2" /> Within 10-days, the film earned a share of {{Indian Rupee|}}38.29 crore, with a gross of {{Indian Rupee|}}55.55 crore. The film was a commercial failure.<ref name=":2" />
The film received mediocre reviews from critics.<ref name="International Business Times"/> Bangalore ''Mirror'' noted that it "is strictly passable fare where Srinu Vaitla fails to really entertain us convincingly".<ref>{{cite web | url=http://www.bangaloremirror.com/entertainment/reviews/Movie-Review-Bruce-Lee-The-Fighter/articleshow/49423167.cms | title=Movie review: Bruce Lee - The Fighter | publisher=Bangalore Mirror | accessdate=23 October 2015}}</ref> ''India Today'' wrote "There are films which exactly pan out in a way you predict they would, without any disarray, and still they don't disappoint you. Bruce Lee The Fighter fits that bill".<ref>{{cite magazine | url=http://indiatoday.intoday.in/story/bruce-lee-the-fighter-movie-review-ram-charans-actioner-half-justifies-its-name/1/501054.html | title=Bruce Lee The Fighter movie review: Ram Charan's actioner half-justifies its name | magazine=India Today | accessdate=23 October 2015}}</ref> The Hindu wrote "Ram Charan dances like a dream, as always, and shows marked improvement as an actor. But what he needs is a project that will not belittle the huge fan base in the garb of masala." <ref>{{cite web | url=https://www.thehindu.com/features/cinema/bruce-lee-all-that-gloss/article7770250.ece | title=Bruce Lee: All that gloss| publisher=The Hindu| accessdate=16 October 2015}}</ref>


== Notes ==
== Notes ==
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{{Srinu Vaitla}}
{{Srinu Vaitla}}


{{DEFAULTSORT:Bruce Lee - The Fighter}}
[[Category:2015 films]]
[[Category:2015 films]]
[[Category:Indian films]]
[[Category:Telugu-language films]]
[[Category:2010s Telugu-language films]]
[[Category:2010s Telugu-language films]]
[[Category:2015 action comedy films]]
[[Category:Films directed by Srinu Vaitla]]
[[Category:Films directed by Srinu Vaitla]]
[[Category:Indian action films]]
[[Category:Indian action comedy films]]
[[Category:Telugu film scores by S. Thaman]]
[[Category:Films scored by Thaman S]]
[[Category:Masala films]]
[[Category:2015 masala films]]
[[Category:Films shot in Spain]]
[[Category:Films shot in Spain]]
[[Category:Films shot in Bangkok]]
[[Category:Films shot in Bangkok]]
[[Category:Films with screenplays by Kona Venkat]]
[[Category:Films with screenplays by Kona Venkat]]
[[Category:Films shot at Ramoji Film City]]
[[Category:Indian films about revenge]]
[[Category:DVV Entertainments]]
[[Category:DVV Entertainments]]
[[Category:2015 comedy films]]
[[Category:Intelligence Bureau (India) in fiction]]
[[Category:Bruceploitation films]]
[[Category:Films shot in Hyderabad, India]]
[[Category:Indian romantic comedy-drama films]]
[[Category:Indian action comedy-drama films]]
[[Category:Films about stunt performers]]
[[Category:Films about the illegal drug trade]]
[[Category:Indian political action films]]
[[Category:Fictional portrayals of the Telangana Police]]
[[Category:Films about actors]]
[[Category:Telugu films remade in other languages]]
[[Category:Telugu films remade in other languages]]
[[Category:Films produced by D. V. V. Danayya]]

Latest revision as of 11:22, 7 December 2024

Bruce Lee: The Fighter
Theatrical release poster
Directed bySreenu Vaitla
Written by
Story bySreenu Vaitla
Produced byD. V. V. Danayya
Starring
CinematographyManoj Paramahamsa
Edited byM. R. Varma
Music byS. Thaman
Production
company
Release date
  • 3 December 2014 (2014-12-03)
Running time
155 minutes
CountryIndia
LanguageTelugu
Budget62 crore[1][2]
Box officeest. 60 crore[3]

Bruce Lee: The Fighter[4] is a 2014 Indian Telugu-language action comedy film directed by Sreenu Vaitla and produced by D. V. V. Danayya under DVV Entertainments. The film stars Ram Charan Teja, alongside Rakul Preet Singh, Arun Vijay, Kriti Kharbanda, Sampath Raj and Nadhiya. The music was composed by S. Thaman, while the cinematography and editing were handled by Manoj Paramahamsa and M. R. Varma. In the film, Karthik, a stuntman, is mistaken for a cop, where he helps to unearth the schemes of Deepak Raj, a drug peddler and his father Jayaraj.

Srinu Vaitla narrated the script to Charan in March 2014, and planned to work on the story post the release of Aagadu. The film was launched on 5 March 2015, and the principal photography of the film took place on 16 March 2015, which was ended on 6 October 2015. Filmed across Hyderabad, Spain and Bangkok, The film was shot in 110 working days with 15 working hours per day.[5]

Bruce Lee: The Fighter was released on 3 December 2014, during the festival of Christmas, to negative reviews from critics and became a box-office bomb.[3] One of the sub-plots of the film where Karthik (Ram Charan) is mistaken for a cop by Ria (Rakul Preet Singh) was reportedly inspired from the 2006 French film The Valet.[6] The film was remade in Bangladesh as Beporowa and remains Kriti Kharbanda's last Telugu film till date.

Plot

[edit]

Karthik and Kavya are the children of Rama Chandra Rao. Rama Chandra Rao wants to make Karthik as an IAS officer. The only problem is that Kavya wants to become a collector as well, but Rama Chandra Rao cannot afford to pay for both of their studies. Because of this, Karthik sacrifices his exams so that his sister can join Delhi Public School in order to become a collector.

Years later, Karthik aka Bruce Lee is a stunt performer working under Dangerous David, and Kavya is studying for CSE Exam. Once, Karthik goes in the middle of a shoot to a hotel to save his friend's sister, who was being kidnapped. Ria is a game designer, who came there to meet a cop for marriage sees Karthik in his police costume and mistakes him for a cop. She becomes his fan and rejects the other cop, as he is corrupt.

Some days later, Karthik finds out that Ria uploaded the video of him fighting in a police costume on Facebook. When he goes to meet her, he falls for her and finds out that she is designing a video game called Super Cop based on him. From then on, Ria spends time with him continuously, while Karthik is still afraid of revealing his identity as he fears that she might leave him. Meanwhile, a terrorist attack occurs in a hotel where Karthik's cousin brother Ravi finds evidence to prove that it was not a terrorist attack but an attempt to kill two IB officers by a drug peddler named Deepak Raj.

Ravi goes to Commissioner Marthand, but Marthand is actually in cahoots with Deepak, who knocks Ravi unconscious. Ria keeps getting Karthik into fights thinking that he is an undercover cop. Kavya writes her final exams needed and while she is returning, Deepak drugs her forcefully and arrests her to trick Ram Gopal to think that the kidnapped girl was his daughter. Karthik learns of the incident and thrashes up Deepak, sending him into a coma and returns in time for Kavya's engagement with Rahul, the son of Jayaraj and Vasundhara who are bosses of Rama Chandra Rao.

It is revealed that Deepak is the first son of Jayaraj with an unofficial wife, Malini. Later, Ria takes Karthik to meet her family and father is IB Chief Bharadwaj, who knows Karthik's identity and reveals Jayaraj's background to Karthik where they start a mission to bust and capture Jayaraj and Deepak. Following the plan, he joins Jayaraj's company as his assistant and uses Suzuki Subramanyam, an undercover cop, to reveal Jayaraj's secrets to Vasundhara, causing her to leave him. During Kavya's marriage, Karthik and Bharadwaj gathers evidence against Jayaraj-Deepak with Ravi's help (who was rescued by the officials).

Karthik reveals to Ria about his real identity, who forgives him and they reunite. Meanwhile, Deepak captures and shoots Karthik and orders their henchmen to pack him in a plastic bag and drop him on a nearby canal. His henchman carries out his order. Later, Jayaraj, with his men, tries to kill Vasundhara, Rahul and Kavya. Karthik arrives and reveals that he was aware of all of Deepak's plans, Because they had replaced G. Ramji, a corrupt inspector who is David's lookalike with David himself. Karthik was actually wearing a bulletproof vest and blood bombs in the shirt.

Deepak's shots caused the bombs to burst and also had escaped from the plastic bag. In the ensuring fight, Karthik kills Deepak and takes his body to Jayaraj, revealing his identity. Driven by vengeance, Jayaraj kidnaps Ria and stabs Rama Chandra Rao in front of him after he tells all about Karthik's sacrifices for his family. Karthik admits Ramachandra to the hospital and calls actor Chiranjeevi for help, who is busy filming Khaidi No. 150. Chiranjeevi arrives and thrashes up the goons and saves Ria. In the meantime, Suzuki arrests Jayaraj, finishing his last mission before he retires. During a celebration, Ria asks Karthik to fill up a form and become an actual police officer, to which everyone starts laughing.

Cast

[edit]

Production

[edit]

Development

[edit]

Sreenu Vaitla narrated a storyline to Ram Charan in late March 2014 and post the latter's approval, Vaitla planned to start work on the film's script after completing Aagadu (2014).[7] D. V. V. Danayya, who produced Ram Charan's Naayak (2013), announced in late July 2014 that he would produce this film under the banner Universal Media and the pre-production works would begin soon. The production was expected to start in November 2014.[8] The film was shelved post the release of Aagadu and was revived in late October 2014.[9] After returning from a holiday in Kerala, Charan gave his nod in early December 2014 and Vaitla was busy giving final touches to the script which was said to be a fast-paced action comedy.[10]

Charan informed the media that the film's production would commence in February 2015.[11] My Name is Raju, a phrase picked up from the popular song of Jagadeka Veerudu Athiloka Sundari (1990) starring Chiranjeevi and Sridevi, was considered as the film's title.[12][13] The makers announced that the film would be a family drama and would be bankrolled by Danayya under his new banner DVV Entertainments.[14] The film was launched officially on 5 March 2015 at Danayya's office in Hyderabad.[15] The film was said to have been inspired from the plot of the Telugu film Vijetha (1985).[16] The makers contemplated to title the film as Bruce Lee in mid May 2015 considering the protagonist's character being a stuntman acting as a body double for actors,[17] which was confirmed in late August 2015.[18]

Casting

[edit]
Samantha Ruth Prabhu (left) was initially considered for one of the female lead roles, but Rakul Preet Singh (right) ended up being engaged for the same.

Post the release of 1: Nenokkadine (2014) and before the release of Lingaa (2014), its female leads Kriti Sanon and Sonakshi Sinha were rumored to sign this film as the female leads.[19][20][21] Shruti Haasan was approached in late July 2014 to play the female lead.[22] Her inclusion was almost confirmed, considering her previous collaboration with Charan in Yevadu (2014).[23] Both D. V. V. Danayya and Ram Charan reportedly insisted Vaitla to cast Prakash Raj in a crucial role with whom Vaitla had differences in the past.[24] A source from the film's unit told Indo-Asian News Service on 1 January 2015 that Samantha Ruth Prabhu was finalised as one of the female leads and the second female lead was yet to be decided.[25]

Vaitla was reported to abstain from casting Brahmanandam in this film making it his fourth film not featuring Brahmanandam after Nee Kosam (1999), Sontham (2002) and Anandamanandamaye (2004).[26] Gopimohan later confirmed Brahmanandam's inclusion in the film adding that the character written for him would be one of the highlights of the film.[27] Vaitla reportedly wanted to re-shoot Brahmanandam's scenes with N. Santhanam for the Tamil dubbed version similar to the act of S. S. Rajamouli for the casting of Eega (2012) as Chiranjeevi suggested to replace Brahmanandam with Santhanam.[28]

Samantha was replaced by Rakul Preet Singh at the same time. While the lack of dates to accommodate was cited as one reason,[29] budgetary reasons were cited as the other reason.[30] Vaitla considered Ramya Krishnan, Tulasi and Jeevitha from Telugu cinema and also searched for yesteryear heroines in Tamil and Kannada cinema for the role of Charan's mother which was very crucial for the film's story.[31] Kriti Kharbanda made a comeback to Telugu cinema with this film after the makers narrated her character sketch and the film's story.[32] The second female lead was yet to be finalised.[33] Nadhiya and Kashmera Shah were confirmed as a part of the film's cast in early June 2015.[34] Impressed by his performance in Velaiilla Pattadhari (2014), the makers cast Amitash Pradhaan to play a supporting role marking his Telugu debut.[35] Similarly, Tamil actor Arun Vijay was chosen to play the film's lead antagonist making his debut in Telugu after the makers were impressed with his performance in Yennai Arindhaal.[36] Brahmaji's inclusion in the film's cast was confirmed in late June 2015.[37] Rao Ramesh confirmed his inclusion in the film's cast in early August 2015 before leaving for Bangkok for the film's shoot.[38] Days later, Prudhviraj confirmed his inclusion in the film's cast.[39] On 20 August 2015, Vaitla confirmed that Chiranjeevi would make a cameo appearance in the film.[40] He added that Chiranjeevi would appear for fifteen minutes in the film.[41] Tisca Chopra was signed to play a supporting role marking her debut in Telugu cinema.[42]

Characters

[edit]
While Ram Charan (left) plays the role of an action choreographer, Kriti Kharbandha (right) plays his sister, a courageous girl-next-door.

Charan hired Priyanka Chopra's trainer Samir Jaura in mid-July 2014 to get into shape for this film by following an intensive training program designed by Jaura lasting for four-five months along with a strict diet. Jaura reached Hyderabad and accompanied Charan to the film sets where he worked out before or after the shoot of Govindudu Andarivadele (2014).[43][44] Vaitla said in an interview that he wanted to put Charan's comic skills to the fore with this film, adding that the film would have a "good blend of humour and punch dialogues".[45]

He was later confirmed to be seen as an action choreographer sporting a rugged look for which he had to shed weight by following a tough fitness regimen for four hours a day at his farmhouse in Bangalore.[46] For further training, he left to Bangkok in mid April 2015 where he trained with Jaika stunt team.[47] Action choreographer Kecha Khamphakdee supervised his training which consisted mainly of mixed martial arts.[48] Videos showing Charan's kick boxing training sessions were released by Jaika Stunt team on 23 April 2015.[49] He also began learning Karate for his role since mid May 2015.[50] For the role, he sported a tattoo of Bruce Lee on his hand.[41]

Kriti Kharbanda was signed in on to play Charan's sister in the film.[32] Danayya said that her character would be an important one in the film.[33] She said in an interview that she would play a courageous girl-next-door and added that she was asked by Vaitla to be herself and extremely talkative.[51] Vaitla envisioned a middle aged woman running a manufacturing firm as Charan's mother in the film.[31] Amitash Pradhan was signed to play a businessman. While Nadhiya plays his mother, Kriti would play his love interest. He added that his role would be a positive one, unlike his character in Velaiyilla Pattathari.[52] Brahmaji would play the role of a lead actor sporting different attires throughout the film to whom Charan would be seen as a body double sporting the same attires.[53] Arun Vijay called his character a powerful one and would sport a stylish look.[54] Rao Ramesh played the role of Charan's father in the film.[38] During the promotions of Kick 2 (2015), Rakul Preet Singh said that she would play the role of a graphic designer in this film.[55] Chopra was signed to play the role of a "strong woman, a very wealthy and stylish one at that".[42]

Crew

[edit]

Vaitla was rumored to collaborate with the writer duo Kona Venkat-Gopimohan for this film with whom he had differences in the past.[56] Kona Venkat-Gopimohan were working on the film's script in United States in late November 2014.[57] S. Thaman and Sameer Reddy were reported to be the music director and cinematographer of the film respectively.[58] Kona Venkat confirmed that he would be working with Vaitla again for this film after Charan convinced him to put aside their personal differences adding that he discussed the script with Vaitla and got an approval from Charan.[59]

Gopimohan confirmed the same adding that this film's script would have no traces of their past works.[27] Anirudh Ravichander was signed in on to compose the film's music marking his debut in Telugu cinema and also making this film the third Charan's film to have music composed by a Tamil music composer.[a][60] He met Charan at his house in Hyderabad in early February 2015 and Danayya, Vaitla and others were also present during the meeting. He accepted to be a part of the film after liking the film's script.[61]

Manoj Paramahamsa was signed in on as the film's director of photography.[62] The makers announced that Kona Venkat would pen the dialogues and co-write the film's script along with Gopimohan while Vaitla himself would pen the film's screenplay.[63] Anirudh walked out of the project in late March 2015 and was subsequently replaced by S. Thaman who collaborated with Vaitla for Dookudu (2011), Baadshah (2013) and Aagadu (2014).[64] Thaman confirmed the same through his Twitter page later.[65]

Filming

[edit]

Principal photography began on 16 March 2015 at Hyderabad and the film's principal cast participated in the shoot.[66] In late April 2015, Rakul Preet Singh's manager told media that she has allotted 15 days per month for the upcoming three months for this film's shoot.[67] Charan was reported to join the film's sets on 27 April 2015 after returning from Bangkok.[68] That schedule was dropped and a fresh schedule began from 21 May 2015 to shoot two duets on Charan and Rakul Preet Singh in Spain till 30 May 2015.[69] The next schedule began from 3 June 2015 at Hydeabad which was announced last till the completion of the film's shoot.[34]

Initially, few action sequences were shot in the Old City area of Hyderabad.[70] On 15 June 2015, Charan revealed through his official Facebook page that filming of two songs, interval fight sequences and a few scenes have been completed till then.[71] After a month, the makers revealed that 40% of the film's shoot is complete.[72] Filming continued at Bangkok where crucial scenes on the film's principal cast were shot till 12 August 2015.[73] The next schedule began at Hyderabad from the next day.[74] The song "Mega Meter" was shot at Hyderabad in late September 2015.[75] Charan participated in the song's shoot for 17 hours continuously and despite being injured in her back while rehearsing, Rakul Preet Singh completed her portions in the song in three days.[76]

By then, the film's principal photography was wrapped up except for two songs and patchwork. Post-production activities were carried out in tandem.[77] Chiranjeevi joined the film's sets on 21 September 2015,[78] and completed filming for his cameo appearance in three days.[79] Charan and Rakul Preet Singh participated in the shoot of the song "Bruce Lee" for 24 hours continuously. Upon its completion, principal photography was wrapped up on 4 October 2015. By then, Charan completed dubbing for his character in the film's first half and completed the rest in two days.[80] The film was shot in 110 working days with 15 working hours per day, thus turning the fastest big budget Telugu film featuring a big star cast in the recent times.[81]

Music

[edit]

The film's soundtrack is composed by S. Thaman and featured five tracks with lyrics written by Sri Mani and Ramajogayya Sastry.[82] The soundtrack album was marketed by Zee Music Company in their Telugu debut,[83] and was released on 25 September 2014 at a launch event held in Hitex Convention Centre in Madhapur, Hyderabad.[84][85] The album received mostly positive reviews from critics.[86]

Marketing

[edit]

The teaser trailer of the film was released on 21 August 2015, coinciding the eve of Chiranjeevi's birthday, without revealing the film's title and was released with the tentative title #RC9.[87] The makers revealed the title as Bruce Lee: The Fighter and the poster of the film was unveiled on 28 August 2015.[88]

On 21 September 2015, Srinu Vaitla unveiled two posters, through his official Twitter account.[89] The first poster features Ram Charan Teja's stunt seen as holding guns in both the hands and chasing someone, while the second poster of "Bruce Lee" features lead couple - Ram Charan Teja and Rakul Preet Singh, featured in the picture taken from a song sequence.[89][90] The theatrical trailer of the film was unveiled on 25 September 2015, during the film's audio launch.[91]

Release

[edit]

Distribution

[edit]

Dil Raju bought the theatrical rights in the Nizam region for 12.85 crore.[1] Ceded rights were sold to Brahma Films for 8.10 crore.[1] The Vizag theatrical rights were sold to Sri Kanthi Krishan Films for 5.40 crore.[1] Godavari East and West rights were sold for Anushri Films and Aditya Films for 2.50 crore and 2.60 crore respectively.[1] S Creations bought the theatrical rights for 6.75 crore and released in the Krishna and Guntur regions.[1] Hari Films bought the theatrical rights for 1.90 crore in the Nellore region,[1] thus the makers spent ₹40.85 crore on theatrical rights in the Andhra Pradesh and Telangana regions.[1] The film's Karnataka rights were sold to Ramu Films for 6.75 crore.[1] Bhadrakali Films bought the distribution rights for Tamil Nadu (also for its Tamil dubbed version) for 2 crore.[1] Remya Films bought the Kerala rights for 0.5 crore and rest of India rights were sold to 0.6 crore.[1] The overseas theatrical distribution rights were acquired by Great India Films in mid July 2015, for a price of 6 crore.[92] The film made a pre-release business of ₹73 crore, and inclusive of the satellite rights and with theatrical rights of the film being sold for ₹56 crore.[1]

Theatrical

[edit]

Danayya planned to release the film on 15 October 2015, a week ahead of the Dusherra festival, which falls on 22 October 2015.[93] The film was speculated to clash with Mahesh Babu-starrer and Brahmotsavam[94] and Nandamuri Balakrishna-starrer Dictator.[95] On 8 September 2015, Danayya confirmed 16 October 2015 as the film's release date.[96] Due to a few action sequences, the film was passed with a U/A certificate instead of a U certificate by the Central Board of Film Certification.[97]

Bruce Lee: The Fighter opened up in more than 2000 screens across the world, with 1200 screens across Andhra Pradesh and Telangana,[98] On 14 October, Ram Charan hosted a special premiere for 400 visually impaired children at the Prasad IMAX multiplex in Hyderabad.[99] It was simultaneously released in Tamil under the title Bruce Lee 2,[100][101] and in Malayalam under the same name. It was dubbed in Hindi under the title Bruce Lee.

Bruce Lee opened in more than 360 centres in the overseas region (US, Canada, Australia, New Zealand, UK, Europe, Middle East, Tokyo, Kenya, Tanzania, Uganda, South Africa, Botswana, Singapore, Malaysia, Thailand) and in more than 500 screens.[102] In US the film released about more than 202 locations and more than 360 theatres. The premiere shows of Bruce Lee was held in US on 15 October.[102]

Home media

[edit]

The television broadcast rights of the original and Hindi dubbed versions were acquired by Zee Cinema.[103] The film's premiere took place on Zee Telugu on 14 February 2016.[104] The satellite rights of the Malayalam version were given to Zee Keralam. The satellite rights of the Tamil dubbed version went to Star Vijay.

Reception

[edit]

Critical response

[edit]

Bruce Lee: The Fighter received negative reviews from critics.[105] Sangeetha Devi Dundoo of The Hindu wrote "Ram Charan dances like a dream, as always, and shows marked improvement as an actor. But what he needs is a project that will not belittle the huge fan base in the garb of masala. When the entire antagonist track opens with an illogical act, probably one shouldn't expect much."[106] Writing for The Times of India, Karthik Pasupulate gave 3 out of 5 and wrote "The film is a bit melodrama and sadly the gags turn out to be the dampener. There is a surfeit of funny characters as well. How much you'll love this film depends on how big Chiranjeevi fan you are."[107] Writing for India Today, Kirubhakar Purushothaman gave 2.5 out of 5 stars and wrote "There are films which exactly pan out in a way you predict they would, without any disarray, and still they don't disappoint you. Bruce Lee The Fighter fits that bill".[108] A critic from Sify gave 3 out of 5 stars stating "Chiranjeevi appearing in the climax in his real life character of a movie star, Charan dancing like a dream in songs, and a decent first half are the only saving grace of this run-of-the-mill movie."[109] Bangalore Mirror noted that it "Bruce Lee-The Fighter is strictly passable fare where Srinu Vaitla fails to really entertain us convincingly" giving it a 2.5 out of 5.[110] Behindwoods gave 2.75 out of 5 stating "Bruce Lee-The fighter would have been a lot more original and different, If the director had not adhered to the age old model of commercial cinema and capitalized more on the action part, but due to the situational based comedy, non-exaggerated climax, Srinu delivers another winner that is sure to entertain."[111] 123Telugu gave 3.25 out of 5 stars stating "Bruce Lee is a decent family entertainer".[112]

Box office

[edit]

Bruce Lee: The Fighter collected more than 20 crore, on its opening day, registering the highest opening day collection of Charan's film.[113] The film collected more than 39.10 crore gross at the worldwide box office in the first weekend, and a share of 22 crore to its distributors.[114] At the end of seven days, the film collected more than 77 crore gross, and a share of 27.30 crore.[115] The film lost majority of screens due to the release of Kanche, which received a strong word of mouth upon its initial release.[3] Within 10-days, the film earned a share of 38.29 crore, with a gross of 55.55 crore. The film was a commercial failure.[3]

Notes

[edit]
  1. ^ Harris Jayaraj and Yuvan Shankar Raja composed music for Charan's films Orange (2010) and Govindudu Andarivadele (2014) in the past respectively.[60]

References

[edit]
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