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{{Short description|Political consulting company based in London}} |
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{{AFC submission|t||ts=20191116165044|u=Ethical Content|ns=118|demo=}}<!-- Important, do not remove this line before article has been created. --> |
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'''Emerdata Limited''' is a [[political consulting]] company based in [[London]], formed in 2017 after filing for [[insolvency]] of [[Cambridge Analytica]]. Emerdata is accused by privacy advocates as its rebranded form and is headed by several of its executives.<ref>{{Cite web |last=Sandler |first=Rachel |date=May 9, 2018 |title=Cambridge Analytica won't be rebranded under a new name, its founder says |url=https://www.businessinsider.com/cambridge-analytica-founder-says-no-rebranding-new-name-2018-5 |access-date=April 20, 2023 |website=Business Insider}}</ref> |
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== Background == |
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Former employees of Cambridge Analytica and SCL moved to successor firms, these companies dissolved with [[Takeover|acquisition]] by holding company Emerdata Limited. The company now appears to be largely owned by [[Rebekah Mercer]] and Jennifer Mercer, according to Cambridge Analytica's bankruptcy filing in New York.{{Citation needed|date=April 2023}} Cambridge Analytica was before partially owned by their family, including their father [[Robert Mercer]], a [[computer scientist]] who made contributions to [[brown clustering]]. |
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{{short description|Emerdata Limited after dissolution and legal prosecution of Cambridge Analytica}} |
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{{Use dmy dates|date=November 2019}} |
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In July 2018 the Emerdata director was Jacquelyn James-Varga. Rebekah and Jennifer Mercer were appointed as directors of the company in the same year.<ref>{{Cite news |last=Ram |first=Aliya |date=2018-05-03 |title=Questions over links between Cambridge Analytica and Emerdata |work=Financial Times |url=https://www.ft.com/content/72d791c6-4ee3-11e8-9471-a083af05aea7 |access-date=2023-04-19}}</ref> The [[Federal Trade Commission]] of the United States has imposed to sue Cambridge Analytica after misusing data scraped from 87 million unwitting social media users. Emerdata Limited soon acquired the company after the news on [[misappropriation]] of [[digital assets]] was publicized.<ref>{{Cite news|url=https://www.fastcompany.com/90381366/the-mysterious-afterlife-of-cambridge-analytica-and-its-trove-of-data|title=The strange afterlife of Cambridge Analytica and the mysterious fate of its data|date=26 July 2018|work=Fast Company|access-date=16 November 2019|language=en-GB}}</ref><ref>{{Cite web |title=EMERDATA LIMITED people - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/company/10911848/officers |access-date=2022-09-12 |website=find-and-update.company-information.service.gov.uk |language=en}}</ref> |
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==Activities== |
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'''Emerdata Limited''' is a legal entity formed after filing of bankrupcy and dissolutions of [[Cambridge Analytica]]. Former employees of Cambridge Analytica and SCL moved to successor firms, the companies were fully acquired by a holding company Emerdata Limited. Emerdata Limited has not acquired [[SCL Insight Limited]], another government-focused company owned by Nigel Oakes, an [[SCL Group]] co-founder. [[Julian Wheatland]], the former CEO of Cambridge Analytica and former director of a number of SCL-connected firms, is a sharehold of Emerdata Limited and former director. The company is partially owned by [[Rebekah Mercer]] and the Mercer family. The remaining fifth of Emerdata’s shares are owned by several prior SCL Group investors and a number of Hong Kong-based shell companies. The last known director is Jacquelyn James-Varga. Two other former Cambridge Analytica chief executive officers, [[Alexander Nix]] and [[Alexander Tayler]], were also for a time listed as Emerdata directors, and have also since resigned. The [[Federal Trade Commission]] has imposed to sue Cambridge Analytica after misusing data scraped from 87 million unwitting social media users.<ref>{{Cite news|url=https://www.fastcompany.com/90381366/the-mysterious-afterlife-of-cambridge-analytica-and-its-trove-of-data|title=The strange afterlife of Cambridge Analytica and the mysterious fate of its data|date=26 July 2018|work=Fast Company|access-date=16 November 2019|language=en-GB}}</ref> |
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The internal administrators (during the David Carroll case) of Emerdata Limited have been accused of misleading an [[adjudicator]] according to the High Court of England and Wales. Adjudicator [[Robert Hildyard (judge)|Robert Hildyard]], who had earlier granted Cambridge Analytica a legal motion to be put into administration, "wasn't told" that administrators of High Court (Vincent Green and Mark Newman of liquidator [[Crowe Global|Crowe LLP]]) were, allegedly, not "independent" of Cambridge Analytica.<ref>{{Cite news|url=https://www.theregister.co.uk/2018/12/07/cambridge_analytica_crowe_llp_misled_judge_allegation/|title=Cambridge Analytica's administrators misled judge, High Court told|date=7 December 2018|work=The Register|access-date=16 November 2019|language=en-GB}}</ref> |
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The High Court of Justice of England and Wales affirms Emerdata's [[subsidiaries]] or daughter companies are the [[SCL Group]] Ltd and SCL Analytics Ltd. The trading subsidiaries of SCL Analytics Ltd are SCL Commercial Limited which provided data analysis to commercial customers, SCL Social Limited which provided campaign management and communications services to political customers, and SCL Elections Limited. In April 2019, 21% of Emerdata's shares were held by three individuals, [[Alexander Nix]], [[Julian Wheatland]] and [[Nigel Oakes]]. Julian Wheatland is now its sole director.<ref>{{Cite news|url=https://www.irishtimes.com/business/technology/cambridge-analytica-chief-accused-of-taking-8m-before-collapse-1.3520609|title=Cambridge Analytica chief accused of taking $8m before collapse|date=5 June 2018|work=The Irish Times|access-date=16 November 2019|language=en-GB}}</ref><ref>{{Cite news|url=https://www.judiciary.uk/wp-content/uploads/2019/04/17.04.19-cambridge-judgment.pdf|title=Vincent John Green & Mark Newman -v- Cambridge Analytica (UK) Limited & others|date=17 April 2019|work=Courts and Tribunals Judiciary UK|access-date=16 November 2019|language=en-GB}}</ref> |
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==Liability== |
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The administrators of Emerdata Limited have been accused of misleading a judge according to the High Court of England. <ref>{{Cite news|url=https://www.theregister.co.uk/2018/12/07/cambridge_analytica_crowe_llp_misled_judge_allegation/|title=Cambridge Analytica's administrators misled judge, High Court told|date=7 December 2018|work=The Register|access-date=16 November 2019|language=en-GB}}</ref> Investors who backed a rebranding of Cambridge Analytica are in a stand-off with former chief executive [[Alexander Nix]] after he allegedly withdrew more than $8 million from the scandal-hit data firm shortly before it collapsed. The rebranded Emerdata Limited and a related company, SCL Group, had raised $19 million from powerful international investors in January to expand the company’s services and bid for more commercial work. |
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<ref>{{Cite news|url=https://www.irishtimes.com/business/technology/cambridge-analytica-chief-accused-of-taking-8m-before-collapse-1.3520609|title=Cambridge Analytica chief accused of taking $8m before collapse|date=5 June 2018|work=The Irish Times|access-date=16 November 2019|language=en-GB}}</ref> |
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== See also == |
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* [[Aggregate IQ]] |
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* [[SCL Group]] |
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* [[Alexander Nix]] |
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* [[Facebook–Cambridge Analytica data scandal]] |
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* [[BeLeave]] |
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* ''[[The Great Hack]]'', 2019 documentary film |
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== References == |
== References == |
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{{reflist}} |
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[[Category:Political consulting firms]] |
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== Emerdata Limited == |
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[[Category:2017 establishments in England]] |
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[[Category:Companies based in London]] |
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{{AFC submission|||ts=20191116165823|u=Ethical Content|ns=118}} |
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[[Category:Consulting firms established in 2017]] |
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[[Category:Consulting firms of the United Kingdom]] |
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Latest revision as of 11:28, 31 May 2024
Emerdata Limited is a political consulting company based in London, formed in 2017 after filing for insolvency of Cambridge Analytica. Emerdata is accused by privacy advocates as its rebranded form and is headed by several of its executives.[1]
Background
[edit]Former employees of Cambridge Analytica and SCL moved to successor firms, these companies dissolved with acquisition by holding company Emerdata Limited. The company now appears to be largely owned by Rebekah Mercer and Jennifer Mercer, according to Cambridge Analytica's bankruptcy filing in New York.[citation needed] Cambridge Analytica was before partially owned by their family, including their father Robert Mercer, a computer scientist who made contributions to brown clustering.
In July 2018 the Emerdata director was Jacquelyn James-Varga. Rebekah and Jennifer Mercer were appointed as directors of the company in the same year.[2] The Federal Trade Commission of the United States has imposed to sue Cambridge Analytica after misusing data scraped from 87 million unwitting social media users. Emerdata Limited soon acquired the company after the news on misappropriation of digital assets was publicized.[3][4]
Activities
[edit]The internal administrators (during the David Carroll case) of Emerdata Limited have been accused of misleading an adjudicator according to the High Court of England and Wales. Adjudicator Robert Hildyard, who had earlier granted Cambridge Analytica a legal motion to be put into administration, "wasn't told" that administrators of High Court (Vincent Green and Mark Newman of liquidator Crowe LLP) were, allegedly, not "independent" of Cambridge Analytica.[5]
The High Court of Justice of England and Wales affirms Emerdata's subsidiaries or daughter companies are the SCL Group Ltd and SCL Analytics Ltd. The trading subsidiaries of SCL Analytics Ltd are SCL Commercial Limited which provided data analysis to commercial customers, SCL Social Limited which provided campaign management and communications services to political customers, and SCL Elections Limited. In April 2019, 21% of Emerdata's shares were held by three individuals, Alexander Nix, Julian Wheatland and Nigel Oakes. Julian Wheatland is now its sole director.[6][7]
See also
[edit]- Cambridge Analytica
- Aggregate IQ
- SCL Group
- Alexander Nix
- Facebook–Cambridge Analytica data scandal
- BeLeave
- The Great Hack, 2019 documentary film
References
[edit]- ^ Sandler, Rachel (May 9, 2018). "Cambridge Analytica won't be rebranded under a new name, its founder says". Business Insider. Retrieved April 20, 2023.
- ^ Ram, Aliya (2018-05-03). "Questions over links between Cambridge Analytica and Emerdata". Financial Times. Retrieved 2023-04-19.
- ^ "The strange afterlife of Cambridge Analytica and the mysterious fate of its data". Fast Company. 26 July 2018. Retrieved 16 November 2019.
- ^ "EMERDATA LIMITED people - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2022-09-12.
- ^ "Cambridge Analytica's administrators misled judge, High Court told". The Register. 7 December 2018. Retrieved 16 November 2019.
- ^ "Cambridge Analytica chief accused of taking $8m before collapse". The Irish Times. 5 June 2018. Retrieved 16 November 2019.
- ^ "Vincent John Green & Mark Newman -v- Cambridge Analytica (UK) Limited & others" (PDF). Courts and Tribunals Judiciary UK. 17 April 2019. Retrieved 16 November 2019.