ESOMAR: Difference between revisions

ESOMAR
Formation	1947; 77 years ago
Founder	Data analytics professionals and researchers in 1947
Headquarters	Amsterdam, Netherlands
Coordinates	52°18′32″N 4°56′53″E / 52.309°N 4.948°E
Website	esomar.org

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ESOMAR is a global professional association for market research and insights that was founded in 1947.^[1]^[a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.^[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.^[3]

History

ESOMAR was founded in 1947.^[1]^[a] In 1948 the first version of code of practice for members was published.^[4] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.^[3] From the revision in 2016 the title and content was changed to include data analytics.^[5]

Activities

ESOMAR produces information about market, opinion, and social research as well as data analytics.^[6]^[7] An annual multi-day congress is held in-person,^[8]^[9] except in 2020 and 2021 when it was held as a virtual "Insights Festival".^[10]^[11]

Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.^[12] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.^[13]

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.^[14]

As a professional association, ESOMAR has several awards for market research and insights professionals. Since 2021, ESOMAR publishes Insight250, a yearly award recognising 250 leaders in the industry worldwide.^[15] In addition, every year ESOMAR presents several awards,^[16] including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,^[17] and the ESOMAR Partner Awards.

Notes

^ ^a ^b ^c ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.^[1]

References

^ ^a ^b ^c ESOMAR & Raben (2019).
^ Corbin et al. (2018), pp. 171–172.
^ ^a ^b ICC (2019a).
^ Polonsky & Waller (2004), p. 72.
^ ICC (2019b).
^ Nilsson (2018), pp. iv, 49–51.
^ "The ICC/ESOMAR International Code". Retrieved 9 September 2023.
^ "ESOMAR Congress". Retrieved 11 September 2023.
^ "ESOMAR Congress 2022". Retrieved 11 September 2023.
^ "ESOMAR Insights Festival 2021". YouTube. Retrieved 11 September 2023.
^ "ESOMAR Insights Festival 2020". Retrieved 11 September 2023.
^ "Research World". Retrieved 10 September 2023.
^ Wiley (2019).
^ "ESOMAR Foundation". Retrieved 12 September 2023.
^ "2024 Insight250 Official Announcement of Winners". ESOMAR. 30 September 2024.
^ "Awards". esomar.org.
^ "Research Effectiveness Awards". esomar.org.

External links

Official website

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-'''ESOMAR''' is a [[membership organization]] for market, social, and opinion researchers that was founded in 1947.{{Sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947}}  The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.{{Sfnp|Corbin|Bleibaum|Jirgal|Mallen|2018|pp=171–172}}  ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the [[International Chamber of Commerce]] (ICC) since 1977.{{Sfnp|ICC|2019a}}
+'''ESOMAR''' is a global [[professional association]] for [[market research]] and [[Customer insight|insights]] that was founded in 1947.{{Sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947}}  The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.{{Sfnp|Corbin|Bleibaum|Jirgal|Mallen|2018|pp=171–172}}  ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the [[International Chamber of Commerce]] (ICC) since 1977.{{Sfnp|ICC|2019a}}
-==History==
-ESOMAR was founded in 1947.{{sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947|ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.{{sfnp|ESOMAR|Raben|2019}}}}  In 1948 the first version of code of practice for members was published.{{Sfnp|ICC|2019a}}  In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.{{Sfnp|ICC|2019a}}   From the revision in 2016 the title and content was changed to include [[data analytics]].{{Sfnp|ICC|2019b}}
-==Structure==
+==History==
+ESOMAR was founded in 1947.{{sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947|ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.{{sfnp|ESOMAR|Raben|2019}}}}  In 1948 the first version of code of practice for members was published.{{Sfnp|Polonsky|Waller|2004|p=72}}  In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.{{Sfnp|ICC|2019a}}   From the revision in 2016 the title and content was changed to include [[data analytics]].{{Sfnp|ICC|2019b}}
-ESOMAR admits three types of member, a young membership for individuals under the ago of 30, individual membership, and corporate membership.{{Sfnp|ESOMAR|2019}}  Individual members undersign to commit to the "ICC/ESOMAR International Code on Market and Social Research",{{sfnp|ICC|2019a}}{{Sfnp|ESOMAR|ICC|2007}} or the updated "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics".{{sfnp|ICC|2019b}}{{Sfnp|Danilovich|Raben|2016}}
 ==Activities==
+ESOMAR produces information about market, opinion, and social research as well as data analytics.{{Sfnp|Nilsson|2018|pp=iv, 49–51}}<ref>{{Cite web |title=The ICC/ESOMAR International Code |url=https://esomar.org/code-and-guidelines/icc-esomar-code |access-date=September 9, 2023}}</ref> An annual multi-day congress is held in-person,<ref>{{Cite web |title=ESOMAR Congress |url=https://www.esomar-congress.com/ |access-date=September 11, 2023}}</ref><ref>{{Cite web |title=ESOMAR Congress 2022 |url=https://esomar.org/initiatives/congress-2022 |access-date=September 11, 2023}}</ref> except in 2020 and 2021 when it was held as a virtual "Insights Festival".<ref>{{Cite web |title=ESOMAR Insights Festival 2021 | website=[[YouTube]] |url=https://www.youtube.com/live/Zw3RgH1MPy4?si=yTzXDMRIUwKX41op |access-date=September 11, 2023}}</ref><ref>{{Cite web |title=ESOMAR Insights Festival 2020 |url=https://shop.esomar.org/events/2020/insights-festival-2020/insights-festival-2020-overview |access-date=September 11, 2023}}</ref>
-ESOMAR produces information about market research,{{Sfnp|Nilsson|2018|pp=iv, 49–51}} with much of the archive restricted to ESOMAR members.{{Sfnp|ESOMAR|2019}}
-ESOMAR produces the ''Research World'' magazine bi-monthly, with publisher [[Wiley Online Library]] claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.{{Sfnp|Wiley|2019}}
+Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.<ref>{{Cite web |title=Research World |url=https://researchworld.com/ |access-date=September 10, 2023}}</ref>
-==Notes, references and sources==
+Until 2019, ESOMAR produced the ''Research World'' magazine bi-monthly, with publisher [[Wiley Online Library]] claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.{{Sfnp|Wiley|2019}}
+As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.<ref>{{Cite web |title=ESOMAR Foundation |url=https://esomarfoundation.org/ |access-date=September 12, 2023}}</ref>
-===Notes===
+As a [[professional association]], ESOMAR has several [[Award|awards]] for market research and insights professionals. Since 2021, ESOMAR publishes [[Insight250]], a yearly award recognising 250 leaders in the industry worldwide.<ref>{{Cite web |date=2024-09-30 |title=2024 Insight250 Official Announcement of Winners |url=https://esomar.org/events/2024-insight250-official-announcement-of-winners |website=ESOMAR}}</ref> In addition, every year ESOMAR presents several awards,<ref>{{Cite web |title=Awards |url=https://esomar.org/awards |website=esomar.org}}</ref> including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,<ref>{{Cite web |title=Research Effectiveness Awards |url=https://esomar.org/initiatives/research-effectiveness-awards |website=esomar.org}}</ref> and the ESOMAR Partner Awards.
+== Notes ==
 {{Notelist}}
-===References===
+== References ==
 {{Reflist}}
-===Bibliography===
+==Further reading==
+{{refbegin}}
 * {{cite web|last1=ESOMAR|last2=ICC|date=December 2007|title=ICC/ESOMAR International Code on Market and Social Research
      |publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf
-     |archive-url=https://web.archive.org/web/20180903185324/https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf|
+     |archive-url=https://web.archive.org/web/20180903185324/https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf
-     |archive-date=3 September 2018|url-status=live|edition=4|ref=harv}}
+     |archive-date=3 September 2018|url-status=live|edition=4}}
 * {{cite web|last1=Danilovich|first1=John|last2=Raben|first2=Finn|date=2016|title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
-     |publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|url-status=live|
+     |publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|url-status=live
      |archive-url=https://web.archive.org/web/20190327101315/https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|archive-date=27 March 2019
-     |ref=harv}}
+     }}
+* {{cite book |last1=Corbin |first1=Ruth M. |last2=Bleibaum |first2=Rebecca N. |last3=Jirgal |first3=Tom |last4=Mallen |first4=David |last5=Van Dongen |first5=Christine A. |date=26 November 2018 |isbn=978-0128054710 |oclc=1078666387 |publisher=Academic Press |title=Practical Guide to Comparative Advertising: Dare to Compare |display-authors=1}}
+* {{cite web |last1=ESOMAR |last2=Raben |first2=Finn |date=2019 |access-date=13 December 2019 |url=https://www.esomar.org/what-we-do/about-us |website=esomar.org |title=About us |url-status=live |archive-url=https://web.archive.org/web/20191213102323/https://www.esomar.org/what-we-do/about-us |archive-date=13 December 2019}}
-===Sources===
+* {{Cite web |last=ICC |date=2019a |website=ICC |title=ICC/ESOMAR International Code on Market and Social Research |url=https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/ |access-date=13 December 2019 |url-status=live |archive-url=https://web.archive.org/web/20191213182308/https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/ |archive-date=13 December 2019}}
-* {{cite book|last1=Corbin|first1=Ruth M.|last2=Bleibaum|first2=Rebecca N.|last3=Jirgal|first3=Tom|last4=Mallen|first4=David|last5=Van Dongen|first5=Christine A.|date=26 November 2018
+* {{Cite web |last=ICC |date=2019b |website=ICC |title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics |url=https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/ |access-date=13 December 2019 |url-status=live |archive-url=https://web.archive.org/web/20191213183558/https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/ |archive-date=13 December 2019}}
-      |isbn=978-0128054710|oclc=1078666387|publisher=Academic Press|title=Practical Guide to Comparative Advertising: Dare to Compare|display-authors=1|ref=harv}}
+* {{cite thesis |last=Nilsson |first=Johan |date=2018 |title=Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics |doi=10.3384/diss.diva-144816 |type=PhD |publisher=Linköping University |doi-access=free |isbn=978-91-7685-360-3}}
-* {{cite web|last1=ESOMAR|date=2019|access-date=13 December 2019|url=https://www.esomar.org/community/join-esomar|website=esomar.org|title=Join ESOMAR
+* {{cite book |last1=Polonsky |first1=Michael J. |last2=Waller |first2=David S. |date=31 Aug 2004 |isbn=978-0761922490 |oclc=982525073 |publisher=SAGE Publications, Inc |edition=1 |title=Designing and Managing a Research Project: A Business Student's Guide |url-access=registration |url=https://archive.org/details/designingmanagin0000polo}}
-      |url-status=live|archive-url=https://web.archive.org/web/20191213174334/https://www.esomar.org/community/join-esomar|archive-date=13 December 2019|ref=harv}}
+* {{cite web |last=Wiley |date=2019 |title=Research World |website=Wiley |url=https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html |archive-url=https://web.archive.org/web/20191213221654/https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html |access-date=13 December 2019 |url-status=live |archive-date=13 December 2019}}
-* {{cite web|last1=ESOMAR|last2=Raben|first2=Finn|date=2019|access-date=13 December 2019|url=https://www.esomar.org/what-we-do/about-us|website=esomar.org|title=About us
+{{Refend}}
-      |url-status=live|archive-url=https://web.archive.org/web/20191213102323/https://www.esomar.org/what-we-do/about-us|archive-date=13 December 2019|ref=harv}}
-* {{Cite web|last=ICC|date=2019a|website=ICC|title=ICC/ESOMAR International Code on Market and Social Research
-      |url=https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/|access-date=13 December 2019|url-status=live
-      |archive-url=https://web.archive.org/web/20191213182308/https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/
-      |archive-date=13 December 2019|ref=harv}}
-* {{Cite web|last=ICC|date=2019b|website=ICC|title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
-      |url=https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/|access-date=13 December 2019|url-status=live
-      |archive-url=https://web.archive.org/web/20191213183558/https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/
-      |archive-date=13 December 2019|ref=harv}}
-* {{cite thesis|last=Nilsson|first=Johan|date=2018|title=Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics
-      |doi=10.3384/diss.diva-144816|type=PhD|publisher=Linköping University|ref=harv}}
-* {{cite book|last1=Polonsky|first1=Michael J.|last2=Waller|first2=David S.|date=31 Aug 2004
-      |isbn=978-0761922490|oclc=982525073|publisher=SAGE Publications, Inc|edition=1|title=Designing and Managing a Research Project: A Business Student's Guide|ref=harv}}
-* {{cite web|last=Wiley|date=2019|title=Research World|website=Wiley|url=https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html
-      |archive-url=https://web.archive.org/web/20191213221654/https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html
-      |access-date=13 December 2019|url-status=live|archive-date=13 December 2019|ref=harv}}
 ==External links==
 * {{official website|http://www.esomar.org/}}
+== See also ==
-{{DEFAULTSORT:ESOMAR}}
+* [[Insights Association]]
+* [[American Association for Public Opinion Research]] (AAPOR)
+* [[World Association for Public Opinion Research]] (WAPOR)
+* [[European Survey Research Association]] (ESRA)
+* [[Market Research Society]] (MRS)
+{{Social surveys}}
+{{Authority control}}
 [[Category:Professional associations based in the Netherlands]]
 [[Category:Pan-European trade and professional organizations]]

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