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{{Multiple issues|
{{Advert|date=December 2019}}
{{Advert|date=December 2019}}
{{More footnotes|date=December 2019}}
}}
{{Infobox publisher
{{Infobox publisher
| name = Insight Guides
| name = Insight Guides
| image =
| caption =
| parent = APA Publications
| parent = APA Publications
| status =
| founded = {{start date and age|1970}}
| traded_as =
| predecessor =
| founded = 1970
| founder = [[Hans Johannes Hofer]]
| founder = [[Hans Johannes Hofer]]
| successor =
| country = United Kingdom
| country = United Kingdom
| headquarters = London
| headquarters = London
| distribution = self-distributed (UK)<br>[[Ingram Publisher Services]] (US)<ref>{{Cite web| title = Langenscheidt Agrees to Buy Berlitz Publishing| work = PublishersWeekly.com| accessdate = 2018-01-10| url = https://www.publishersweekly.com/pw/print/20020218/18868-langenscheidt-agrees-to-buy-berlitz-publishing.html}}</ref><br>Woodslane (Australia(<ref>{{Cite web| title = Woodslane {{!}} Publisher {{!}} INSIGHT GUIDES |accessdate= 2018-01-10 |url= https://www.woodslane.com.au/Publisher/AP1 |website= woodslane.com.au }}</ref>
| distribution = Self-distributed (UK)<br />[[Ingram Publisher Services]] (US)<ref>{{Cite news | url=https://www.publishersweekly.com/pw/print/20020218/18868-langenscheidt-agrees-to-buy-berlitz-publishing.html | title=Langenscheidt Agrees to Buy Berlitz Publishing | first=Jim | last=Milliot | work=[[Publishers Weekly]] | date=February 19, 2002}}</ref><br />Woodslane (Australia)<ref>{{Cite web| title = Woodslane {{!}} Publisher {{!}} INSIGHT GUIDES |access-date= 2018-01-10 |url= https://www.woodslane.com.au/Publisher/AP1 |website= woodslane.com.au }}</ref>
⚫
| publications = [[Guide book]]s
| keypeople =
⚫
| publications = Books
| topics = Travel guides
| genre =
| imprints =
| revenue =
| owner =
| numemployees =
| website = {{URL|https://www.insightguides.com}}
| website = {{URL|https://www.insightguides.com}}
}}
}}


'''Insight Guides''', founded by [[Hans Johannes Hofer]], is a [[travel]] company based in London with offices in Singapore and Warsaw. They sell customised [[Package tour|travel packages]] as well as a range of full-colour guidebooks to hundreds of destinations around the globe. They also produce [[Map|maps]], [[globes]], and travel gadgets for travelers.
'''Insight Guides''', founded by [[Hans Johannes Hofer]], is a [[travel]] company based in [[London]] with offices in [[Singapore]] and Warsaw. It sells customised [[package tour]]s as well as [[guide book]]s. It also produces travel books, maps, [[globe]]s, and travel gadgets for travelers.

In 2018, packaged tours represented 18% of revenue.<ref>{{cite news | url=https://www.phocuswire.com/Rough-Guides-travel-booking | title=Rough Guides, online travel content and the Culture Trip Effect | first=Linda | last=Fox | work=Phocuswire | date=December 11, 2018}}</ref>

==History==
⚫
Hofer's first book, published in 1970, was based on the island of [[Bali]], and was funded by a local hotel. From there, he created over 400 guidebooks to over 100 destinations. The Insight Guides branding was first used in the 1980s.

Following its focus on Asian guides during the seventies, the company expanded into the Americas in the eighties. Insight Pocket guides were launched in 1991.<ref>{{cite web |title=50th Anniversary |url=https://cdn2.hubspot.net/hubfs/2424135/APA_50th_Anniversary_spreads.pdf |website=APA Publications |access-date=23 May 2020 |date=February 2020}}</ref> In the late 1990s, he sold his shares of the company to [[Langenscheidt]] KG.<ref name=role>{{Cite news | url=https://www.webintravel.com/millennial-traveller-content-tech-startup-insight-guides-travel/ | title=THE MILLENNIAL TRAVELLER: FROM CONTENT VETERAN TO TECH STARTUP, HOW INSIGHT GUIDES IS REIMAGINING ITS ROLE IN TRAVEL | first=Marissa | last=Trew | work=[[Northstar Travel Group]] | date=September 26, 2016}}</ref>


In 2014, Insight Guides and [[Berlitz Corporation]] Publishing were sold by Langenscheidt to APA Publications.<ref name=role/> In 2016, the company began bundling digital media with purchases of print products.<ref>{{Cite news | url=https://www.publishersweekly.com/pw/print/20180122/75875-surf-s-up-travel-books-2018.html | title=Surf's Up: Travel Books 201 | first=Dave | last=Herndon | work=[[Publishers Weekly]] | date=January 19, 2018}}</ref>
⚫
Hofer's first book, published in 1970, was based on the island of [[Bali]], and was funded by a local [[hotel]]. From there, he grew his business, creating over 400 guidebooks to over 100 destinations. In the late 1990s, he sold his share of the company to [[Langenscheidt]] KG.


In 2017, APA bought [[Rough Guide|Rough Guides]] from Penguin books.<ref>{{cite web |title=APA completes buy of Rough Guides, promising 'revitalisation' |url=https://www.thebookseller.com/news/apa-commits-revitalisation-rough-guides-sale-completes-666301 |website=The Bookseller |access-date=23 May 2020 |date=3 November 2017}}</ref>
In 2014, Insight Guides and [[Berlitz Corporation|Berlitz]] Publishing were sold by Langenscheidt to APA Publications<ref>{{Cite web|url=https://www.webintravel.com/millennial-traveller-content-tech-startup-insight-guides-travel/|title=The Millennial Traveller: From content veteran to tech startup, how Insight Guides is reimagining its role in travel|date=2016-09-26|website=WIT|language=en-US|access-date=2019-05-10}}</ref>. In September 2015, Insight Guides '''[https://www.insightguides.com/ launched a new site]''' that focused on selling customised travel packages prepared by local experts. They also frequently publish travel-related articles and news on their blog.


== Books ==
==Products==
===Books===
Insight Guides combines full-colour photography with magazine-style features written by local experts. As well as providing readers with reliable, practical travel information, Insight Guides puts a historical and cultural spin on their guidebook content.
Insight Guides combines photos with magazine-style features written by locals.


== Trips ==
===Website===
Insight Guides offers bookable trips planned by local experts who live in their specialist destinations. Travellers use the [https://www.insightguides.com/ Insight Guides trips portal] to select where they want to go and then choose from the various trip itineraries on offer. Travellers are put directly in touch with the destination travel expert; they can then either book the itinerary as it is or customise it to suit their needs<ref>{{Cite web|url=https://www.insightguides.com/static_page/frequently-asked-questions|website=www.insightguides.com|access-date=2019-05-10}}</ref>.
Insight Guides offers bookable trips planned by locals who live in their destinations. Travelers use the website to select where they want to go and then choose from the various trip itineraries on offer. Travelers can then either book the itinerary as it is or customise it.<ref>{{Cite web | url=https://www.insightguides.com/static_page/frequently-asked-questions | title= Frequently Asked Questions | publisher=Insight Guides}}</ref>


== Podcast ==
===Podcast===
Insight Guides runs a podcast called ''[https://www.insightguides.com/search?search=blog&searchTerm%5B%5D=podcast Insight Guides: The Travel Podcast]'', which was launched in May 2019 and is hosted by Zara Sekhavati. The podcast explores the history of various locations around the world, with the very first episode being about the [https://www.insightguides.com/inspire-me/blog/insight-guides-podcast-delving-into-the-panama-canal history of the Panama Canal].
Insight Guides runs a podcast called ''Insight Guides: The Travel Podcast'', which was launched in May 2019 and is hosted by Zara Sekhavati. The first episode was about the history of the Panama Canal.


===Mobile app===
== Digital Publishing ==
Insight Guides migrated to digital platforms with the launch of the [https://www.insightguides.com/shop/walkingeye Insight Guides Walking Eye app]. The app contains up-to-date destination information and can be downloaded for free with purchase of an Insight Guides travel guide. The printed travel guides also come with a free downloadable e-book.
Insight Guides offers the Insight Guides Walking Eye [[mobile app]], which is offered free with the purchase of a travel guide.<ref>{{cite web | url=https://www.insightguides.com/shop/walkingeye | title=Walking Eye | publisher=Insight Guides}}</ref>


==References==
==References==
{{Reflist|1}}
<references/>
Web in Travel:
http://www.webintravel.com/millennial-traveller-content-tech-startup-insight-guides-travel/


==External links==
==External links==
* [http://www.insightguides.com/ Insight Guides-Home]
* {{Official website|http://www.insightguides.com/}}


[[Category:Atlases]]
[[Category:Atlases]]

Latest revision as of 16:42, 6 March 2024

Insight Guides
Parent companyAPA Publications
Founded1970; 54 years ago (1970)
FounderHans Johannes Hofer
Country of originUnited Kingdom
Headquarters locationLondon
DistributionSelf-distributed (UK)
Ingram Publisher Services (US)[1]
Woodslane (Australia)[2]
Publication typesGuide books
Official websitewww.insightguides.com

Insight Guides, founded by Hans Johannes Hofer, is a travel company based in London with offices in Singapore and Warsaw. It sells customised package tours as well as guide books. It also produces travel books, maps, globes, and travel gadgets for travelers.

In 2018, packaged tours represented 18% of revenue.[3]

History

[edit]

Hofer's first book, published in 1970, was based on the island of Bali, and was funded by a local hotel. From there, he created over 400 guidebooks to over 100 destinations. The Insight Guides branding was first used in the 1980s.

Following its focus on Asian guides during the seventies, the company expanded into the Americas in the eighties. Insight Pocket guides were launched in 1991.[4] In the late 1990s, he sold his shares of the company to Langenscheidt KG.[5]

In 2014, Insight Guides and Berlitz Corporation Publishing were sold by Langenscheidt to APA Publications.[5] In 2016, the company began bundling digital media with purchases of print products.[6]

In 2017, APA bought Rough Guides from Penguin books.[7]

Products

[edit]

Books

[edit]

Insight Guides combines photos with magazine-style features written by locals.

Website

[edit]

Insight Guides offers bookable trips planned by locals who live in their destinations. Travelers use the website to select where they want to go and then choose from the various trip itineraries on offer. Travelers can then either book the itinerary as it is or customise it.[8]

Podcast

[edit]

Insight Guides runs a podcast called Insight Guides: The Travel Podcast, which was launched in May 2019 and is hosted by Zara Sekhavati. The first episode was about the history of the Panama Canal.

Mobile app

[edit]

Insight Guides offers the Insight Guides Walking Eye mobile app, which is offered free with the purchase of a travel guide.[9]

References

[edit]
  1. ^ Milliot, Jim (February 19, 2002). "Langenscheidt Agrees to Buy Berlitz Publishing". Publishers Weekly.
  2. ^ "Woodslane | Publisher | INSIGHT GUIDES". woodslane.com.au. Retrieved 2018-01-10.
  3. ^ Fox, Linda (December 11, 2018). "Rough Guides, online travel content and the Culture Trip Effect". Phocuswire.
  4. ^ "50th Anniversary" (PDF). APA Publications. February 2020. Retrieved 23 May 2020.
  5. ^ a b Trew, Marissa (September 26, 2016). "THE MILLENNIAL TRAVELLER: FROM CONTENT VETERAN TO TECH STARTUP, HOW INSIGHT GUIDES IS REIMAGINING ITS ROLE IN TRAVEL". Northstar Travel Group.
  6. ^ Herndon, Dave (January 19, 2018). "Surf's Up: Travel Books 201". Publishers Weekly.
  7. ^ "APA completes buy of Rough Guides, promising 'revitalisation'". The Bookseller. 3 November 2017. Retrieved 23 May 2020.
  8. ^ "Frequently Asked Questions". Insight Guides.
  9. ^ "Walking Eye". Insight Guides.
[edit]
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