Distributed presence: Difference between revisions
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==See also== |
==See also== |
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*[[Digital marketing]] |
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*[[Media (communication)]] |
*[[Media (communication)]] |
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*[[Multichannel marketing]] |
*[[Multichannel marketing]] |
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{{reflist}} |
{{reflist}} |
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{{Marketing|date=December 2008}} |
{{Marketing navigation bar|date=December 2008}} |
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[[Category:Brand management]] |
[[Category:Brand management]] |
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Latest revision as of 17:18, 29 May 2023
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Distributed presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.