CAID (technology): Difference between revisions
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== References == |
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== Further reading == |
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* {{Cite news |last1=Higgins |first1=Patience Haggin and Tim |title=Apple’s Move to Block User Tracking Spawns New Digital Ad Strategies |work=[[Wall Street Journal]] |date=2021-03-26 |url=https://www.wsj.com/articles/apples-move-to-block-user-tracking-spawns-new-digital-ad-strategies-11616751001 |language=en-US |issn=0099-9660 |df=mdy-all }} |
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[[Category:Online advertising]] |
[[Category:Online advertising]] |
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Revision as of 12:44, 1 May 2021
CAID is a surveillance technology developed by the China Advertising Association to circumvent web tracking restrictions set by Apple. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's Identifier for Advertisers ("IDFA") is unavailable.
Besides a free demo, the technology was unimplemented as of March 2021[update] and Apple was aware but had yet to address the effort.[1] Public release was unannounced but anticipated later in the month.[2]
CAID is believed to be an open framework based on device fingerprinting that uses a common API-based service, initially operated by the China Advertising Association. to coordinate activities by multiple actors.[3] Data used to create the fingerprint includes model, IP address, language and device start-up time.[4]
Companies testing the system reportedly include ByteDance and Tencent.[1] Procter & Gamble is also reported to have played a part in the development of the technology. [4]
References
- ^ a b McGee, Patrick; Yang, Yuan (March 16, 2021). "TikTok wants to keep tracking iPhone users with state-backed workaround". Ars Technica. Retrieved March 28, 2021.
- ^ Sharma, Mayank (March 17, 2021). "Some of China's biggest technology companies are trying to bypass Apple's new privacy rules". TechRadar. Retrieved March 28, 2021.
- ^ Bauer, Alex (2021-04-06). "Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple". AdExchanger. Retrieved 2021-05-01.
- ^ a b Terlep, Sharon; Higgins, Tim; Haggin, Patience (2021-04-08). "P&G Worked With China Trade Group on Tech to Sidestep Apple Privacy Rules". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-05-01.
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