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==Retail Model and Expansion==
==Retail Model and Expansion==
Tecovas has focused on “streamlining the selection, giving clear explanations of the differences between styles, and offering transparency about the production and pricing”<ref>{{cite web|url=https://www.texasmonthly.com/style/tecovas-bootstrapper-hits-his-stride/|title=With Tecovas, Bootstrapper Paul Hedrick Hits His Stride|first=Tom|last=Foster|date= March 2019|publisher=[[Texas Monthly]]}}</ref> of cowboys boots. In addition to its online sales, the company began opening [[brick and mortar]] stores in 2019,<ref>{{Cite web|url=https://www.cowboysindians.com/2021/04/retailer-perspective-tecovas/|title=Tecovas wins favor with down-to-earth branding and exquisite styling|date= 29 April 2021|first=Lindsay|last=Whelchel|publisher=[[Cowboys & Indians (magazine)|Cowboys & Indians]]}}</ref> opening locations in Austin,<ref>{{cite web|url=https://www.texasmonthly.com/style/tecovas-bootstrapper-hits-his-stride/|title=With Tecovas, Bootstrapper Paul Hedrick Hits His Stride|first=Tom|last=Foster|date= March 2019|publisher=[[Texas Monthly]]}}</ref> Nashville,<ref>{{cite web|url=https://www.nashvillepost.com/retail/fifth-broadway-lands-high-end-boot-retailer/article_81a9f20e-78fb-5801-877e-6c4f5b9a1686.html|title=Fifth + Broadway lands high-end boot retailer|first=William|last=Williams|date=16 October 2020|publisher=[[NashvillePost.com]]}}</ref>, Houston,<ref>{{cite web|url=https://www.houstonchronicle.com/business/texas-inc/article/Tecovas-saddles-up-as-it-expands-to-The-Woodlands-15632239.php|title=Tecovas saddles up as it expands to The Woodlands
Along with to cowboy boots, Tecovas also sells leather accessories and denim products.<ref>{{cite web|url=https://www.texasmonthly.com/style/tecovas-bootstrapper-hits-his-stride/|title=With Tecovas, Bootstrapper Paul Hedrick Hits His Stride|first=Tom|last=Foster|date= March 2019|publisher=[[Texas Monthly]]}}</ref> In addition to its online sales, the company began opening [[brick and mortar]] stores in 2019,<ref>{{Cite web|url=https://www.cowboysindians.com/2021/04/retailer-perspective-tecovas/|title=Tecovas wins favor with down-to-earth branding and exquisite styling|date= 29 April 2021|first=Lindsay|last=Whelchel|publisher=[[Cowboys & Indians (magazine)|Cowboys & Indians]]}}</ref> opening locations in Austin,<ref>{{cite web|url=https://www.texasmonthly.com/style/tecovas-bootstrapper-hits-his-stride/|title=With Tecovas, Bootstrapper Paul Hedrick Hits His Stride|first=Tom|last=Foster|date= March 2019|publisher=[[Texas Monthly]]}}</ref> Nashville,<ref>{{cite web|url=https://www.nashvillepost.com/retail/fifth-broadway-lands-high-end-boot-retailer/article_81a9f20e-78fb-5801-877e-6c4f5b9a1686.html|title=Fifth + Broadway lands high-end boot retailer|first=William|last=Williams|date=16 October 2020|publisher=[[NashvillePost.com]]}}</ref>, Houston,<ref>{{cite web|url=https://www.houstonchronicle.com/business/texas-inc/article/Tecovas-saddles-up-as-it-expands-to-The-Woodlands-15632239.php|title=Tecovas saddles up as it expands to The Woodlands
|date=9 October 2020|first=Katherine|last=Feser|publisher=[[Houston Chronicle]]}}</ref> Charlotte,<ref>{{cite web|url=https://www.charlotteobserver.com/news/business/whats-in-store/article250241835.html|title=A Western bootmaker is opening its first NC retail store in Charlotte. What to expect|first=Catherine|last=Muccigrosso|date=30 March 2021|publisher=[[The Charlotte Observer]]}}</ref> and Charleston.<ref>{{cite web|url=https://www.postandcourier.com/business/texas-based-western-wear-chain-expands-east-to-downtown-charleston/article_0039d902-14b7-11eb-bb40-2b9f38edf6ea.html|title=Texas-based Western-wear chain expands east to downtown Charleston
|date=9 October 2020|first=Katherine|last=Feser|publisher=[[Houston Chronicle]]}}</ref> Charlotte,<ref>{{cite web|url=https://www.charlotteobserver.com/news/business/whats-in-store/article250241835.html|title=A Western bootmaker is opening its first NC retail store in Charlotte. What to expect|first=Catherine|last=Muccigrosso|date=30 March 2021|publisher=[[The Charlotte Observer]]}}</ref> and Charleston.<ref>{{cite web|url=https://www.postandcourier.com/business/texas-based-western-wear-chain-expands-east-to-downtown-charleston/article_0039d902-14b7-11eb-bb40-2b9f38edf6ea.html|title=Texas-based Western-wear chain expands east to downtown Charleston
|first=Warren|last=Wise|date=28 October 2020|publisher=[[The Post and Courier]]}}</ref>
|first=Warren|last=Wise|date=28 October 2020|publisher=[[The Post and Courier]]}}</ref>
As of June 2021, Tecovas had a total of 16 stores across eight states.<ref>{{Cite web|url=https://www.tecovas.com/pages/stores|title=Tecovas Stores
As of June 2021, Tecovas had a total of 16 stores across eight states.<ref>{{Cite web|url=https://www.tecovas.com/pages/stores|title=Tecovas Stores
}}</ref>
}}</ref>

==Business During COVID-19 Pandemic==
==Business During COVID-19 Pandemic==
During the [[COVID-19 pandemic]], Tecovas opened seven new physical locations. It grew sales as a result of [[digital advertising]],<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2021-01-12/covid-shift-to-online-shopping-boosts-digital-brands-like-mack-weldon|title=In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger|first=Matthew|last=Townsend|date=12 January 2021|publisher=[[Bloomberg News|Bloomberg]]}}</ref> with [[New York metropolitan area|New York]] and [[Chicago metropolitan area|Chicago]] as two of its largest markets.<ref>{{cite web|url=https://www.wsj.com/articles/cowboy-boots-in-the-city-why-western-style-is-trending-11624463862|title=Cowboy Boots in the City? Why Western Style Is Trending|date=23 June 2021|first=Daniel|last=Penny|publisher=[[The Wall Street Journal]]}}</ref>
During the [[COVID-19 pandemic]], Tecovas opened seven new physical locations. It grew sales as a result of [[digital advertising]],<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2021-01-12/covid-shift-to-online-shopping-boosts-digital-brands-like-mack-weldon|title=In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger|first=Matthew|last=Townsend|date=12 January 2021|publisher=[[Bloomberg News|Bloomberg]]}}</ref> with [[New York metropolitan area|New York]] and [[Chicago metropolitan area|Chicago]] as two of its largest markets.<ref>{{cite web|url=https://www.wsj.com/articles/cowboy-boots-in-the-city-why-western-style-is-trending-11624463862|title=Cowboy Boots in the City? Why Western Style Is Trending|date=23 June 2021|first=Daniel|last=Penny|publisher=[[The Wall Street Journal]]}}</ref>

Revision as of 15:43, 25 June 2021

Tecovas
IndustryRetail (Western wear)
Founded2015 (Austin, Texas)
HeadquartersAustin, Texas
Key people
Paul Hedrick (CEO)
ProductsWestern wear: boots, hats, shirts, jeans
Websitetecovas.com

Tecovas is an American clothing company specializing in Cowboy boots and Western-style apparel. The company was founded in 2015 by Paul Hedrick as a Direct-to-consumer business and is based in Austin, Texas.

History

Hedrick, a Dallas native, graduated from Harvard and began working as a management consultant in Greenwich, Conn., where he found it difficult to purchase cowboy boots. He started designing and manufacturing boots in Leon, Mexico,[1] before launching the online retailer in 2015.[2]

Retail Model and Expansion

Along with to cowboy boots, Tecovas also sells leather accessories and denim products.[3] In addition to its online sales, the company began opening brick and mortar stores in 2019,[4] opening locations in Austin,[5] Nashville,[6], Houston,[7] Charlotte,[8] and Charleston.[9] As of June 2021, Tecovas had a total of 16 stores across eight states.[10]

Business During COVID-19 Pandemic

During the COVID-19 pandemic, Tecovas opened seven new physical locations. It grew sales as a result of digital advertising,[11] with New York and Chicago as two of its largest markets.[12]

References

Category:Companies based in Austin, Texas Category:Boots Category:American companies established in 2015 Category:Online retailers of the United States Category:Clothing retailers of the United States Category:Clothing companies of the United States Category:Companies based in Texas

  1. ^ Hawkins, Lori (25 February 2020). "Austin boot company Tecovas raises $15 million". Austin American-Statesman.
  2. ^ Alvarez Barajas, Edgar (11 January 2021). "Made for gawking: Inside Tecovas' plan to build a cowboy boots empire". Input.
  3. ^ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
  4. ^ Whelchel, Lindsay (29 April 2021). "Tecovas wins favor with down-to-earth branding and exquisite styling". Cowboys & Indians.
  5. ^ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
  6. ^ Williams, William (16 October 2020). "Fifth + Broadway lands high-end boot retailer". NashvillePost.com.
  7. ^ Feser, Katherine (9 October 2020). "Tecovas saddles up as it expands to The Woodlands". Houston Chronicle.
  8. ^ Muccigrosso, Catherine (30 March 2021). "A Western bootmaker is opening its first NC retail store in Charlotte. What to expect". The Charlotte Observer.
  9. ^ Wise, Warren (28 October 2020). "Texas-based Western-wear chain expands east to downtown Charleston". The Post and Courier.
  10. ^ "Tecovas Stores".
  11. ^ Townsend, Matthew (12 January 2021). "In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger". Bloomberg.
  12. ^ Penny, Daniel (23 June 2021). "Cowboy Boots in the City? Why Western Style Is Trending". The Wall Street Journal.
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