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| logo = Chokito Bar.jpg
| logo = Chokito Bar.jpg
| logo_size = 200
| logo_size = 200
| image = Chokito-Split.jpg
| image = Chokito.jpg
| image_size = 200
| image_size = 200
| caption =
| caption = A Chokito bar and its wrapper
| producttype = [[Chocolate bar]]
| producttype = [[Chocolate bar]]
| currentowner = [[Nestlé]]
| currentowner = [[Nestlé]]
| producedby =
| producedby =
| country = Switzerland
| origin = Switzerland
| introduced = 1964
| introduced = {{start date and age|1964}}
| discontinued =
| discontinued =
| related =
| related =
| markets =
| markets = Europe, South America, Oceania
| previousowners =
| previousowners =
| trademarkregistrations =
| trademarkregistrations =
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| footnotes =
| footnotes =
}}
}}
A '''Chokito''' is a [[chocolate]]-covered [[chocolate bar]] containing [[caramel]] [[fudge]] with crisped [[rice]],<ref name="Chocoblog">{{cite web |url=http://www.chocablog.com/reviews/nestle-chokito/ |title=Nestlé Chokito review |author=Kath |date=17 April 2007 |work=Chocablog |access-date=4 June 2011 }}</ref> manufactured by [[Nestlé]] in [[Australia]],<ref name="NestleAus">{{cite web |url=http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |title=Chokito nutritional info |publisher=Nestlé Australia |access-date=4 June 2011 |archive-url=https://web.archive.org/web/20110723092736/http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |archive-date=23 July 2011 |url-status=dead }}</ref> [[Switzerland]],<ref>{{cite web|url=http://ww1.nestle.ch/fr/Brands/Products/Pages/NESTL%C3%89%20CHOKITO.aspx|title=Nestlé Chokito|publisher=Nestlé Suisse|language=fr|access-date=4 June 2011 }}</ref> and [[Brazil]].<ref>{{cite web|url=https://www.nestle.com.br/site/marcas/chokito.aspx|title=Chocolate Chokito|publisher=Nestlé Brazil|language=pt|access-date=4 June 2011 }}</ref> The current slogan for Chokito in Australia is "big feed, big taste",<ref>{{cite web |url=http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/ |title=Archived copy |access-date=2009-02-07 |url-status=dead |archive-url=https://web.archive.org/web/20110312114708/http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/ |archive-date=2011-03-12 }}</ref> while in the 1970s the tag line was "Chokito gets you going".
A '''Chokito''' is a [[chocolate]]-covered [[chocolate bar]] containing [[caramel]] [[fudge]] with crisped [[rice]],<ref name="Chocoblog">{{cite web |url=http://www.chocablog.com/reviews/nestle-chokito/ |title=Nestlé Chokito review |author=Kath |date=17 April 2007 |work=Chocablog |access-date=4 June 2011 }}</ref> manufactured by [[Nestlé]] in [[Australia]],<ref name="NestleAus">{{cite web |url=http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |title=Chokito nutritional info |publisher=Nestlé Australia |access-date=4 June 2011 |archive-url=https://web.archive.org/web/20110723092736/http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |archive-date=23 July 2011 |url-status=dead }}</ref> [[Switzerland]],<ref>{{cite web|url=http://ww1.nestle.ch/fr/Brands/Products/Pages/NESTL%C3%89%20CHOKITO.aspx|title=Nestlé Chokito|publisher=Nestlé Suisse|language=fr|access-date=4 June 2011 }}</ref> and [[Brazil]].<ref>{{cite web|url=https://www.nestle.com.br/site/marcas/chokito.aspx|title=Chocolate Chokito|publisher=Nestlé Brazil|language=pt|access-date=4 June 2011 }}</ref>


It is originally made in Switzerland at the [[Cailler]] factory in [[Broc]] (owned by Nestlé) since 1964, as a modernized version of the traditional [[Branche (chocolate)|Branche]], to counter competition from other brands.<ref>{{cite web | url=https://www.nestle.ch/sites/g/files/pydnoa506/files/asset-library/documents/media/pr2012fr/dossier%20de%20presse_maisoncailler_240112.pdf | title=Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure » | work=[[Nestlé]] | date=24 January 2012 | accessdate=5 May 2022 | quote=La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito |trans-quote=The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito}}</ref><ref>{{cite news | title=«Cervelas de la chocolaterie», la branche reste une exclusivité suisse | work=[[24 heures (Switzerland)|24 heures]] | date=16 May 1998 | author=Métral, Nicole | location=[[Lausanne]] | pages=43 |quote=Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito |trans-quote=To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito}}</ref> In 2018, production was relocated elsewhere in Switzerland.<ref>{{cite web | url=https://www.facebook.com/RTSinfo/videos/les-chokito-quittent-broc/956228727873649/ | title=Les chocolats Chokito et Rayon ne seront plus fabriqués à l’usine Cailler à Broc, mais ailleurs en Suisse. | work=[[RTS Info]] | date=16 March 2018 | accessdate=5 May 2022}}</ref>
It is originally made in Switzerland at the [[Cailler]] factory in [[Broc]] (owned by Nestlé) since 1964, as a modernized version of the traditional [[Branche (chocolate)|Branche]], to counter competition from other brands.<ref>{{cite web | url=https://www.nestle.ch/sites/g/files/pydnoa506/files/asset-library/documents/media/pr2012fr/dossier%20de%20presse_maisoncailler_240112.pdf | title=Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure » | work=[[Nestlé]] | date=24 January 2012 | accessdate=5 May 2022 | quote=La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito |trans-quote=The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito}}</ref><ref>{{cite news | title=«Cervelas de la chocolaterie», la branche reste une exclusivité suisse | work=[[24 heures (Switzerland)|24 heures]] | date=16 May 1998 | author=Métral, Nicole | location=[[Lausanne]] | pages=43 |quote=Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito |trans-quote=To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito}}</ref> In 2018, production was relocated elsewhere in Switzerland.<ref>{{cite web | url=https://www.facebook.com/RTSinfo/videos/les-chokito-quittent-broc/956228727873649/ | title=Les chocolats Chokito et Rayon ne seront plus fabriqués à l’usine Cailler à Broc, mais ailleurs en Suisse. | work=[[RTS Info]] | date=16 March 2018 | accessdate=5 May 2022}}</ref>
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==Advertising==
==Advertising==
Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.<ref name="GoneChocco">{{cite web |url=http://gonechocco.com/?p=1454 |title=Nestlé Chokito – NEW Creamier Chocolate |date=17 May 2010 |work=Gone Chocco |access-date=4 June 2011 }}</ref> This included moving away from [[compound chocolate]] that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites [[YouTube]] and Break.com.<ref name="Campaign">{{cite web |url=http://www.campaignbrief.com/2010/05/jwt-sydney-scores-over-360-000.html |title=JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks |date=12 May 2010 |work=Campaign Brief |access-date=4 June 2011 }}</ref> The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.
Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.<ref name="GoneChocco">{{cite web |url=http://gonechocco.com/?p=1454 |title=Nestlé Chokito – NEW Creamier Chocolate |date=17 May 2010 |work=Gone Chocco |access-date=4 June 2011 }}</ref> This included moving away from [[compound chocolate]] that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites [[YouTube]] and Break.com.<ref name="Campaign">{{cite web |url=http://www.campaignbrief.com/2010/05/jwt-sydney-scores-over-360-000.html |title=JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks |date=12 May 2010 |work=Campaign Brief |access-date=4 June 2011 }}</ref> The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.

The current slogan for Chokito in Australia is "big feed, big taste",<ref>{{cite web |url=http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/ |title=Archived copy |access-date=2009-02-07 |url-status=dead |archive-url=https://web.archive.org/web/20110312114708/http://www.clu.org.uk/sap/2008/07/30/nestl-chokito/ |archive-date=2011-03-12 }}</ref> while in the 1970s the tag line was "Chokito gets you going".


==See also==
==See also==

Revision as of 20:50, 6 May 2022

Chokito
A Chokito bar and its wrapper
Product typeChocolate bar
OwnerNestlé
CountrySwitzerland
Introduced1964; 60 years ago (1964)
MarketsEurope, South America, Oceania
Websitenestle.com.au/chokito

A Chokito is a chocolate-covered chocolate bar containing caramel fudge with crisped rice,[1] manufactured by Nestlé in Australia,[2] Switzerland,[3] and Brazil.[4]

It is originally made in Switzerland at the Cailler factory in Broc (owned by Nestlé) since 1964, as a modernized version of the traditional Branche, to counter competition from other brands.[5][6] In 2018, production was relocated elsewhere in Switzerland.[7]

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.[8] This included moving away from compound chocolate that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites YouTube and Break.com.[9] The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.

The current slogan for Chokito in Australia is "big feed, big taste",[10] while in the 1970s the tag line was "Chokito gets you going".

See also

References

  1. ^ Kath (17 April 2007). "Nestlé Chokito review". Chocablog. Retrieved 4 June 2011.
  2. ^ "Chokito nutritional info". Nestlé Australia. Archived from the original on 23 July 2011. Retrieved 4 June 2011.
  3. ^ "Nestlé Chokito" (in French). Nestlé Suisse. Retrieved 4 June 2011.
  4. ^ "Chocolate Chokito" (in Portuguese). Nestlé Brazil. Retrieved 4 June 2011.
  5. ^ "Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure »" (PDF). Nestlé. 24 January 2012. Retrieved 5 May 2022. La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito [The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito]
  6. ^ Métral, Nicole (16 May 1998). "«Cervelas de la chocolaterie», la branche reste une exclusivité suisse". 24 heures. Lausanne. p. 43. Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito [To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito]
  7. ^ "Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse". RTS Info. 16 March 2018. Retrieved 5 May 2022.
  8. ^ "Nestlé Chokito – NEW Creamier Chocolate". Gone Chocco. 17 May 2010. Retrieved 4 June 2011.
  9. ^ "JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief. 12 May 2010. Retrieved 4 June 2011.
  10. ^ "Archived copy". Archived from the original on 2011-03-12. Retrieved 2009-02-07.{{cite web}}: CS1 maint: archived copy as title (link)
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