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'''Sweet'n Low''' (stylized as '''Sweet'N Low'''<!--'''S{{small|WEET}}'N L{{small|OW}}'''-->) is a brand of [[artificial sweetener]] now made primarily from granulated [[saccharin]] (except in Canada, where it contains [[cyclamate]] instead<ref name="HealthLinkBC1">{{citation|title=Comparing Sugar Substitutes|website=HealthLink BC website|url=https://www.healthlinkbc.ca/healthy-eating-physical-activity/food-and-nutrition/nutrients/comparing-sugar-substitute|date=2023-01-18|archive-url=https://web.archive.org/web/20230321075432/https://www.healthlinkbc.ca/healthy-eating-physical-activity/food-and-nutrition/nutrients/comparing-sugar-substitute|archive-date=2023-03-21|url-status=live|quote=Cyclamate (Sucaryl, Sugar Twin, Sweet 'N Low). Cyclamate is sold as a sweetener in packet, tablet, liquid, and granulated form. Health Canada does not allow food manufacturers to sell foods or beverages that contain cyclamate.}}</ref>). When introduced in 1958 in the United States, Sweet'n Low was cyclamate-based, but it was replaced by a saccharin-based formulation in 1969.<ref name="NYTimes1">{{citation|title=The Bittersweet History of Sugar Substitutes|newspaper=[[The New York Times]]|date=1987-03-29|page=24, section 6|url=https://www.nytimes.com/1987/03/29/magazine/the-bittersweet-history-of-sugar-substitutes.html|archive-url=https://web.archive.org/web/20230706225145/https://www.nytimes.com/1987/03/29/magazine/the-bittersweet-history-of-sugar-substitutes.html|archive-date=2023-07-06|quote=The Cumberland Packing Corporation of Brooklyn, N.Y., markets cyclamate-based Sweet 'n Low as a sugar substitute.}}</ref> It is also a brand name applied to a family of sweetener and sweetened products, some containing sweeteners other than saccharin or cyclamate.<ref name="SweetNLow1">{{citation|url=https://www.sweetnlow.com/international/exploreproducts|title=Our Products|website=Sweet'n Low website|access-date=2023-07-06|archive-url=https://web.archive.org/web/20230706221916/https://www.sweetnlow.com/international/exploreproducts|archive-date=2023-07-06|url-status=live}}</ref> There have been over 500 billion Sweet'N Low packets produced.<ref name="BrooklynEagle1">{{cite news | title = B'klyn-Based Sweet 'N Low Celebrates Milestone: 500 Billionth Pink Packet | publisher = Brooklyn Eagle | date = 2006-11-01 | url = http://www.brooklyneagle.com/archive/category.php?category_id=6&id=9319 | accessdate = 2009-12-10}}</ref>
'''Sweet'n Low''' (stylized as '''Sweet'N Low'''<!--'''S{{small|WEET}}'N L{{small|OW}}'''-->) is a brand of [[artificial sweetener]] now made primarily from granulated [[saccharin]] (except in Canada, where it contains [[cyclamate]] instead<ref name="HealthLinkBC1">{{citation|title=Comparing Sugar Substitutes|website=HealthLink BC website|url=https://www.healthlinkbc.ca/healthy-eating-physical-activity/food-and-nutrition/nutrients/comparing-sugar-substitute|date=2023-01-18|archive-url=https://web.archive.org/web/20230321075432/https://www.healthlinkbc.ca/healthy-eating-physical-activity/food-and-nutrition/nutrients/comparing-sugar-substitute|archive-date=2023-03-21|url-status=live|quote=Cyclamate (Sucaryl, Sugar Twin, Sweet 'N Low). Cyclamate is sold as a sweetener in packet, tablet, liquid, and granulated form. Health Canada does not allow food manufacturers to sell foods or beverages that contain cyclamate.}}</ref>). When introduced in 1958 in the United States, Sweet'n Low was cyclamate-based, but it was replaced by a saccharin-based formulation in 1969.<ref name="NYTimes1">{{citation|title=The Bittersweet History of Sugar Substitutes|newspaper=[[The New York Times]]|date=1987-03-29|page=24, section 6|url=https://www.nytimes.com/1987/03/29/magazine/the-bittersweet-history-of-sugar-substitutes.html|archive-url=https://web.archive.org/web/20230706225145/https://www.nytimes.com/1987/03/29/magazine/the-bittersweet-history-of-sugar-substitutes.html|archive-date=2023-07-06|quote=The Cumberland Packing Corporation of Brooklyn, N.Y., markets cyclamate-based Sweet 'n Low as a sugar substitute.}}</ref> It is also a brand name applied to a family of sweetener and sweetened products, some containing sweeteners other than saccharin or cyclamate.<ref name="SweetNLow1">{{citation|url=https://www.sweetnlow.com/international/exploreproducts|title=Our Products|website=Sweet'n Low website|access-date=2023-07-06|archive-url=https://web.archive.org/web/20230706221916/https://www.sweetnlow.com/international/exploreproducts|archive-date=2023-07-06|url-status=live}}</ref> There have been over 500 billion Sweet'N Low packets produced.<ref name="BrooklynEagle1">{{cite news | title = B'klyn-Based Sweet 'N Low Celebrates Milestone: 500 Billionth Pink Packet | publisher = Brooklyn Eagle | date = 2006-11-01 | url = http://www.brooklyneagle.com/archive/category.php?category_id=6&id=9319 | accessdate = 2009-12-10}}</ref>


Sweet'n Low is manufactured and distributed in the [[United States]] by [[Cumberland Packing Corporation]], which also produces [[Sugar in the Raw]] and [[Stevia]] in the Raw, and in the [[United Kingdom]] by [[Dietary Foods Ltd]]. Its patent is {{US patent|3625711}}. The "SWEET'N LOW" wording and [[musical staff]] logo have US trademark registration number 3,317,421.
Sweet'n Low is manufactured and distributed in the [[United States]] by [[Cumberland Packing Corporation]], which also produces [[Sugar in the Raw]] and [[Stevia]] in the Raw, and in the [[United Kingdom]] by [[Dietary Foods Ltd]]. Sweet'n Low has been licensed to [[Bernard Food Industries]] for a line of low-calorie baking mixes. Its patent is {{US patent|3625711}}.

Sweet'n Low has been licensed to [[Bernard Food Industries]] for a line of low-calorie baking mixes.


==History==
==History==
[[Saccharin]] was discovered in 1878 by [[Constantin Fahlberg]], a chemist working on coal tar derivatives at the [[Johns Hopkins University]]. Although saccharin was commercialized not long after its discovery, it was not until decades later that its use became widespread. Sweet'n Low was first introduced in 1957 by [[Benjamin Eisenstadt]], formerly proprietor of a [[Brooklyn Navy Yard]] cafeteria,<ref name="WebsiteStory">{{cite web |title=The Story of Sweet'N Low |url=http://www.sweetnlow.com/brand|website=Sweet'N Low|publisher=Cumberland Packing Corp. |accessdate=April 11, 2018}}</ref> and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the [[sugar packet]], but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product. The business is still based on the site of Ben's original diner.<ref name="WebsiteStory"/>
[[Saccharin]] was discovered in 1878 by [[Constantin Fahlberg]], a chemist working on coal tar derivatives at the [[Johns Hopkins University]]. Although saccharin was commercialized not long after its discovery, it was not until decades later that its use became widespread. Sweet'n Low was first introduced in 1957 by [[Benjamin Eisenstadt]], formerly proprietor of a [[Brooklyn Navy Yard]] cafeteria,<ref name="WebsiteStory">{{cite web |title=The Story of Sweet'N Low |url=http://www.sweetnlow.com/brand|website=Sweet'N Low|publisher=Cumberland Packing Corp. |accessdate=April 11, 2018}}</ref> and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the [[sugar packet]], but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product. The business is still based on the site of Ben's original diner.<ref name="WebsiteStory"/>


==Branding and advertising==
==Advertising==
The name "Sweet'n Low" derives from an 1863 song<ref name="WebsiteStory"/> by [[Joseph Barnby]], which took both its title and lyrics from an [[Alfred Tennyson]] poem, entitled ''The Princess: Sweet and Low''.<ref>{{cite web|url=http://rpo.library.utoronto.ca/poems/princess-sweet-and-low|title=The Princess: Sweet and Low - Representative Poetry Online|website=rpo.library.utoronto.ca}}</ref> The product's name and [[musical staff]] logo have US trademark registration number 3,317,421.
In 2005, Cumberland Packing Corporation made a sponsorship deal with [[Metro Goldwyn Mayer]], which at the time was about to be ready for the 2006 spy comedy film remake ''[[The Pink Panther (2006 film)|The Pink Panther]]''. As a result, the [[Pink Panther (character)|Pink Panther]] animated character made an appearance in two promotional commercials, one for the 2006 film and the other for the remake's sequel, ''[[The Pink Panther 2 (2009 film)|The Pink Panther 2]]'', and on the sweetener's iconic pink packets and its box packaging.


In 2005, Cumberland Packing Corporation made a sponsorship deal with [[Metro Goldwyn Mayer]] related to the 2006 film ''[[The Pink Panther (2006 film)|The Pink Panther]]''. As a result, the [[Pink Panther (character)|Pink Panther]] animated character made an appearance in two promotional commercials, one for the film and the other for the its sequel, ''[[The Pink Panther 2 (2009 film)|The Pink Panther 2]]'', and on the sweetener's pink packets and its box packaging.
==Brand name derivation==
The name "Sweet'n Low" derives from an 1863 song<ref name="WebsiteStory"/> by Sir [[Joseph Barnby]], which took both its title and lyrics from an [[Alfred Lord Tennyson]] poem, entitled ''The Princess: Sweet and Low''.<ref>{{cite web|url=http://rpo.library.utoronto.ca/poems/princess-sweet-and-low|title=The Princess: Sweet and Low - Representative Poetry Online|website=rpo.library.utoronto.ca}}</ref>


==References==
==References==

Revision as of 23:29, 6 July 2023

Mural on the side of the Cumberland Packing Corporation, designed and painted by Benjamin Kile
Sweet'n Low packets, showing Canadian cyclamate-based formulation

Sweet'n Low (stylized as Sweet'N Low) is a brand of artificial sweetener now made primarily from granulated saccharin (except in Canada, where it contains cyclamate instead[1]). When introduced in 1958 in the United States, Sweet'n Low was cyclamate-based, but it was replaced by a saccharin-based formulation in 1969.[2] It is also a brand name applied to a family of sweetener and sweetened products, some containing sweeteners other than saccharin or cyclamate.[3] There have been over 500 billion Sweet'N Low packets produced.[4]

Sweet'n Low is manufactured and distributed in the United States by Cumberland Packing Corporation, which also produces Sugar in the Raw and Stevia in the Raw, and in the United Kingdom by Dietary Foods Ltd. Sweet'n Low has been licensed to Bernard Food Industries for a line of low-calorie baking mixes. Its patent is U.S. patent 3,625,711.

History

Saccharin was discovered in 1878 by Constantin Fahlberg, a chemist working on coal tar derivatives at the Johns Hopkins University. Although saccharin was commercialized not long after its discovery, it was not until decades later that its use became widespread. Sweet'n Low was first introduced in 1957 by Benjamin Eisenstadt, formerly proprietor of a Brooklyn Navy Yard cafeteria,[5] and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the sugar packet, but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product. The business is still based on the site of Ben's original diner.[5]

Branding and advertising

The name "Sweet'n Low" derives from an 1863 song[5] by Joseph Barnby, which took both its title and lyrics from an Alfred Tennyson poem, entitled The Princess: Sweet and Low.[6] The product's name and musical staff logo have US trademark registration number 3,317,421.

In 2005, Cumberland Packing Corporation made a sponsorship deal with Metro Goldwyn Mayer related to the 2006 film The Pink Panther. As a result, the Pink Panther animated character made an appearance in two promotional commercials, one for the film and the other for the its sequel, The Pink Panther 2, and on the sweetener's pink packets and its box packaging.

References

  1. ^ "Comparing Sugar Substitutes", HealthLink BC website, 2023-01-18, archived from the original on 2023-03-21, Cyclamate (Sucaryl, Sugar Twin, Sweet 'N Low). Cyclamate is sold as a sweetener in packet, tablet, liquid, and granulated form. Health Canada does not allow food manufacturers to sell foods or beverages that contain cyclamate.
  2. ^ "The Bittersweet History of Sugar Substitutes", The New York Times, p. 24, section 6, 1987-03-29, archived from the original on 2023-07-06, The Cumberland Packing Corporation of Brooklyn, N.Y., markets cyclamate-based Sweet 'n Low as a sugar substitute.
  3. ^ "Our Products", Sweet'n Low website, archived from the original on 2023-07-06, retrieved 2023-07-06
  4. ^ "B'klyn-Based Sweet 'N Low Celebrates Milestone: 500 Billionth Pink Packet". Brooklyn Eagle. 2006-11-01. Retrieved 2009-12-10.
  5. ^ a b c "The Story of Sweet'N Low". Sweet'N Low. Cumberland Packing Corp. Retrieved April 11, 2018.
  6. ^ "The Princess: Sweet and Low - Representative Poetry Online". rpo.library.utoronto.ca.