Richard Laermer: Difference between revisions
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'''Richard Laermer''' (born September 16, 1961, in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in January 1991. He has lived in [[New York City]], [[Connecticut]], and [[La Quinta, California]]. |
'''Richard Laermer''' (born September 16, 1961, in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in January 1991. He has lived in [[New York City]], [[Connecticut]], and [[La Quinta, California]]. |
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Laermer's book, ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[public relations]],<ref>{{Cite news |last=Barnett |first=Chris |date=January 22, 2001 |title=Analysis: Profile-PR Man Presses Everyone's Buttons |url=https://www.prweek.com/article/1238552/analysis-profile-pr-man-presses-everyone-s-buttons-though-accused-attaining-press-clients-richard-laermer-achieves-pr-s-highest-goal-he-s-ignored |url-status=live |access-date=February 2, 2024 |work=PR Week}}</ref> [[marketing effectiveness]], [[marketing strategy]], [[consumerism]]<ref>{{Cite news |last=Wood |first=Daniel B. |date=November 22, 2011 |title=Fewer plan to shop on Black Friday 2011, survey finds. What do they know? |url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |url-status=live |archive-url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |access-date=February 2, 2024 |work=Christian Science Monitor}}</ref> |
Laermer's book, ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[public relations]],<ref>{{Cite news |last=Barnett |first=Chris |date=January 22, 2001 |title=Analysis: Profile-PR Man Presses Everyone's Buttons |url=https://www.prweek.com/article/1238552/analysis-profile-pr-man-presses-everyone-s-buttons-though-accused-attaining-press-clients-richard-laermer-achieves-pr-s-highest-goal-he-s-ignored |url-status=live |access-date=February 2, 2024 |work=PR Week}}</ref> [[marketing effectiveness]], [[marketing strategy]], [[consumerism]],<ref>{{Cite news |last=Wood |first=Daniel B. |date=November 22, 2011 |title=Fewer plan to shop on Black Friday 2011, survey finds. What do they know? |url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |url-status=live |archive-url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |access-date=February 2, 2024 |work=Christian Science Monitor}}</ref> political strategy,<ref>{{Cite news |last=Fung |first=Katherine |date=December 14, 2023 |title=Hunter Biden Investigation May Backfire on Republicans |url=https://www.newsweek.com/hunter-biden-investigation-could-backfire-republicans-1852219 |url-status=live |access-date=February 3, 2024 |work=Newsweek}}</ref> [[advertising]] and "[[no comment]]." |
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Laermer's ''Native's Guide to New York'' was listed as a "top three NYC travel guide" by [[The Guardian]] in 2005.<ref>{{Cite news |last=Harris |first=Paul |date=January 30, 2005 |title=The guide to the guides |url=https://www.theguardian.com/travel/2005/jan/30/observerescapesection4 |url-status=live |access-date=February 3, 2024 |work=The Guardian}}</ref> |
Laermer's ''Native's Guide to New York'' was listed as a "top three NYC travel guide" by [[The Guardian]] in 2005.<ref>{{Cite news |last=Harris |first=Paul |date=January 30, 2005 |title=The guide to the guides |url=https://www.theguardian.com/travel/2005/jan/30/observerescapesection4 |url-status=live |access-date=February 3, 2024 |work=The Guardian}}</ref> |
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== References == |
== References == |
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{{Reflist}} |
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Revision as of 15:45, 4 February 2024
 | A major contributor to this article appears to have a close connection with its subject. (October 2016) |
Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.
Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,[2] marketing effectiveness, marketing strategy, consumerism,[3] political strategy,[4] advertising and "no comment."
Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.[5]
On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.[6]
Bibliography
- 2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
- Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009)
- Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
- Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
- Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
- Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
- Gay and Lesbian Guide to New York City (1994; Plume)
- Bargain Hunting in Greater New York (1990; Prima Lifestyles)
References
- ^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
- ^ Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.
{{cite news}}: CS1 maint: url-status (link) - ^ Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.
{{cite news}}: Check|archive-url=value (help)CS1 maint: url-status (link) - ^ Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.
{{cite news}}: CS1 maint: url-status (link) - ^ Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.
{{cite news}}: CS1 maint: url-status (link) - ^ ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.
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