List of Lego themes: Difference between revisions
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Revision as of 20:06, 15 November 2024
This article needs editing to comply with Wikipedia's Manual of Style. In particular, it has problems with a missing distinction between themes and (official) subthemes and various subthemes are also missing. Lego themes should also be italized.. (May 2023) |
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.
Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme. Following the introduction of minifigures in 1978, owner Kjeld Kirk Kristiansen pushed a new strategy of creating and marketing a series of sets he termed a "system within the system"[1] and the three original environments (based on the present, past and future, respectively) were launched: City/Town, Castle,[2] and Space.[3]
In 1987, Lego created sub-themes within these environments, as well as introducing branding that identified a set as part of a theme. The company also produced product lines that used pieces outside of the standard Lego system such as Technic, Duplo and Fabuland. Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars, Wizarding World or Marvel and DC Comics. Not all sets produced are necessarily part of any official theme including store exclusive sets, one-off licensed sets, and most advanced construction sets released prior to the introduction of Creator Expert (Currently known as Lego Icons).
Current themes
Name | Subject | Licensed | Produced | Notes |
---|---|---|---|---|
Lego Animal Crossing[4] | Animal Crossing | Nintendo | 2024–present | |
Lego Architecture[5] | Buildings | Lego, various | 2008–present | |
Lego Art[6] | Brick-built artwork and portraits | Lego, various | 2020–present | |
Lego Avatar[7][8][9][10][11] | Avatar | 20th Century Studios, Disney, Lightstorm Entertainment |
2022–present | |
Lego Back to the Future | Back to the Future | Amblin Entertainment, Universal Pictures | 2022–present | |
Lego Batman | Batman characters | DC Studios, Warner Bros. | 2018–present | Also a subtheme of Lego Super Heroes |
Lego Boost | Robotics | Lego | 2017–present | |
Lego Braille Bricks[12][13][14] | Braille | Lego | 2024–present | |
Lego BrickHeadz[15] | Buildable characters | Lego, various | 2016–present | |
Lego Brick Sketches | Brick-built portraits | Lego, various | 2020–present | |
Lego City | Modern life | Lego | 2005–present | |
Lego Classic[16][17][18][19] | Assorted bricks | Lego | 2015–present | |
Lego Creator | Models with few specialised bricks | Lego, various | 2003–present | |
Lego Super Heroes | DC and DC Studios | DC Studios, Warner Bros. | 2011–present | Subtheme of Lego Super Heroes |
LEGO Despicable Me | Despicable Me 4 | Illumination, Universal Pictures |
2024–present | Subtheme of Lego Minions: The Rise of Gru |
Lego Disney | Disney and Pixar characters | Disney and Pixar | 2012–present | |
Lego Dreamzzz[20][21][22][23] | Dreams | Lego | 2023–present | |
Lego Duplo | Bricks designed for children ages 11⁄2 to 5 years; twice the size of traditional Lego bricks, yet compatible with traditional Lego bricks | Lego, various | 1969–present | |
Lego Dune[24] | Dune | Warner Bros. Pictures, Legendary Entertainment, Dune | 2024–present | |
Lego Education[25] | For use by schools, particularly STEAM learning | Lego | 1999–present | |
Lego Friends | Girl-oriented designs | Lego | 2012–present | |
Lego Gabby's Dollhouse[26][27][28][29] | Gabby's Dollhouse | DreamWorks Animation Television | 2023–present | |
Lego Harry Potter | Wizarding World | Warner Bros. | 2001–2005, 2007, 2010–2011, 2018–present |
|
Lego Horizon[30][31] | Horizon Forbidden West | Guerrilla Games, Sony Interactive Entertainment |
2022–present | |
Lego Icons | Larger sets generally aimed at an adult audience | Lego, various |
|
|
Lego Ideas | Community supported builds[32] | Lego, various |
|
|
Lego Jurassic World[33] | Jurassic Park | Amblin Entertainment, Universal Pictures | 2015, 2018–present | |
Lego The Lord of the Rings | The Lord of the Rings (film series) | Middle-earth Enterprises, New Line Cinema, Warner Bros. |
2012–2015, 2023–present |
|
LEGO Mario[34] | Mario | Nintendo | 2020–present | |
Lego Marvel Super Heroes | Marvel and Marvel Cinematic Universe | Marvel Cinematic Universe, Disney | 2012–present | Subtheme of Lego Super Heroes |
Lego Marvel Avengers | Marvel Cinematic Universe | 2012–present | Subtheme of Lego Super Heroes | |
Lego Minecraft[35] | Minecraft | Mojang Studios, Microsoft | 2012–present | |
Lego Minifigures | Collectible minifigures | Lego, various | 2010–present | |
Lego Monkie Kid[36] | Journey to the West and Monkey King | Lego | 2020–present | |
Lego Ninjago[37] | Ninjago (TV series) and Ninjago: Dragons Rising | Lego | 2011–present | |
Lego Overwatch[38] | Overwatch | Blizzard Entertainment, Microsoft | 2018–present | |
Lego Powered Up | Motorised sets | Lego | 2017–present | |
Lego Serious Play | Innovation and business performance | Lego | 2010–present | |
LEGO Simpsons[39] | The Simpsons | 20th Century Studios, Disney | 2014–present | |
Lego Sonic the Hedgehog[40][41][42][43][44] | Sonic the Hedgehog | Sega | 2023–present | |
Lego Speed Champions | Auto racing | Lego, various | 2015–present | |
Lego Spider-Man | Spider-Man | Marvel Cinematic Universe, Disney | 2019–present | Also a subtheme of Lego Super Heroes |
Lego Star Wars | Star Wars | Lucasfilm, Disney | 1999–present | |
Lego Expert Builder / Lego Technic |
Gears, axles and functional machinery | Lego, various |
|
|
Lego Trains | Electric trains | Lego | 1966–present | |
Lego Transformers | Transformers | Hasbro, Takara Tomy | 2022–present | |
Lego Wicked[45][46] | Wicked and Wicked Part Two | Universal Pictures, Marc Platt Productions | 2024–present | |
Lego Xtra | Accessories | Lego | 2018–present | |
Lego Zelda | The Legend of Zelda | Nintendo | 2024–present |
Discontinued themes
Name | Subject | Sub-themes | Licensed | Produced | Notes |
---|---|---|---|---|---|
Lego 4+[47] | For children 4 years old or more | Lego, various | 2003–2004 | ||
Lego Adventurers | Adventurers and exploration |
|
Lego | 1998–2001, 2003 | |
Lego Agents | Agents | Lego |
2008–2009 |
||
Lego Alpha Team | Secret agents |
|
Lego | 2001–2005 | |
Lego The Angry Birds Movie[49] | The Angry Birds Movie | Columbia Pictures (formerly) Rovio Animation Sony Pictures (formerly) Sega Sammy (currently) |
2016 | ||
Lego Aqua Raiders | Underwater exploration | Lego | 2007 | ||
Lego Aquazone | Underwater exploration |
|
Lego | 1995–1999 | |
Lego Atlantis | Underwater exploration | Lego | 2010–2011 | ||
Lego Avatar: The Last Airbender | Avatar: The Last Airbender | Nickelodeon, Paramount Pictures | 2006[50] | ||
Lego Baby | Lego sets designed for babies | Lego | 1983–1990, 2000–2001, 2004–2005 |
||
Lego Batman | Batman | DC Extended Universe, Warner Bros. |
2006–2008 | ||
Lego Belville | Specifically girl-oriented design | Lego | 1994–2008 | ||
Lego Ben 10: Alien Force[51][52][53][54] | Ben 10: Alien Force | Cartoon Network | 2010 | ||
Lego Bionicle | Māori-inspired biomechanical beings | Lego | 2001–2010, 2015–2016 |
||
Lego Boats | Lego builds that float on water | Lego | 1973–2005 | ||
Lego Bricks and More | For children 4 years old or more | Lego | 2009–2014 | ||
Lego Castle | Castle, knights and medieval themes |
|
Lego | 1978–2014 | |
Lego Clikits | Girl's jewellery | Lego | 2003–2006 | ||
Lego Creative building | For children 4 years old or more | Lego | 2006–2008 | ||
Lego Dacta | Education | Lego | 1960–2003 | ||
Lego DC Super Hero Girls | DC Super Hero Girls | DC and Warner Bros. Animation | 2016-2018 | ||
Lego Factory / Lego Design byME |
Service that allowed fans to design their Lego sets on a program, and then order the set from Lego | Lego |
|
||
Lego Dimensions | Toys-to-life |
|
LEGO, TT Games, 20th Century Studios, Amblin Entertainment, BBC, Cartoon Network, Columbia Pictures, DC Extended Universe, Ghost Corps, Hanna-Barbera, Middle-earth Enterprises, Midway Games (Formerly), New Line Cinema, Paramount Pictures, SEGA, Sony Pictures, Universal Pictures, Valve Corporation, Warner Bros. |
2015–2017 | |
Lego Dino[55][56] | Dinosaurs | Lego | 2011–2012 | ||
Lego Dino Attack / Lego Dino 2010[57][58][59] |
Dinosaurs. Released in the United States and Australia as Dino Attack. Released in Europe as Dino 2010 with modified builds | Lego | 2005 | ||
Lego Dinosaurs | Dinosaurs | Lego | 2001 | ||
Lego Discovery | Discovery Channel | Discovery Channel | 2003 | ||
Lego DOTS[60] | Arts and crafts | Lego, various | 2020–2023 | ||
Lego Elves | Elves | Lego | 2015–2018 | ||
Lego Exo-Force | Mecha | Lego | 2006–2008 | ||
Lego Fabuland | Aimed at young children, the range aimed to fill the gap between Duplo and the standard Lego product ranges | Lego | 1979–1989 | ||
Lego FORMA[61] | Fish models | Lego | 2019[62] | ||
Lego Fusion[63] | Combination of construction sets and game app[64][65] | Lego | 2014 | ||
Lego Galidor | Galidor: Defenders of the Outer Dimension | Lego, Tom Lynch Company |
2002 | ||
Lego Games | Board games |
|
Lego, various | 2009–2013 | |
Lego Ghostbusters | Ghostbusters |
|
Columbia Pictures, Ghost Corps, Sony Pictures |
2014–2016, 2018, 2020 |
|
Lego Hero Factory | Hero Factory | Lego | 2010–2014 | ||
Lego Hidden Side[66][67] | Ghosts, supernatural and mystery solving with interactive augmented reality[68] | Lego | 2019–2020 | ||
Lego The Hobbit | The Hobbit (film series) |
|
Middle-earth Enterprises, New Line Cinema, Warner Bros., Metro-Goldwyn-Mayer. |
2012–2014 | A subtheme of Lego The Lord of the Rings |
Lego Homemaker | Lego | 1971–1982 | |||
Lego Indiana Jones | Indiana Jones | Lucasfilm, Disney | 2008–2023 | ||
Lego Island Xtreme Stunts | Stunt performers | Lego | 2001–2003 | ||
Lego Jack Stone | Action themed sets centred on character Jack Stone. | Lego | 2001–2003 | ||
Lego Juniors | Easy to build sets designed for children aged 4 to 7 years old | Lego, various | 2014–2018 | ||
Lego Legends of Chima | Legends of Chima |
|
Lego | 2013–2015 | |
The Lego Batman Movie | The Lego Batman Movie | Lego, DC Extended Universe, Warner Bros. | 2017–2018 | ||
The Lego Movie | The Lego Movie (franchise) | 2014–2015, 2018–2019 |
|||
The Lego Ninjago Movie [70] |
The Lego Ninjago Movie | Lego, Warner Bros. | 2017 | ||
Lego Life of George [71][72] |
Combination of construction sets and game app[73][74][75] | Lego | 2011–2012 | ||
Lego Little Robots | Little Robots | Lego, Create TV & Film |
2003–2004 | ||
Lego The Lone Ranger | The Lone Ranger (2013 film) | Disney, Jerry Bruckheimer Films |
2013 | ||
Lego Master Builder's Academy | Master builder's academy | Lego | 2011–2013 | ||
Lego Mickey Mouse | Mickey Mouse | Disney | 2000 | ||
Lego Mindstorms | Robotic Lego sets and kits aimed at teaching coding and robotics | Lego | 1998–2022 | ||
Lego Mixels | Mixels | Lego, Cartoon Network |
2014–2016 | ||
Lego Model Team | Advanced vehicle models | Lego | 1986, 1990–1991, 1993–1999, 2004 |
||
Lego Monster Fighters | Monster fighters, monsters, zombies and ghosts | Lego | 2012 | ||
Lego Muji[76][77][78] | Combination of Lego bricks and foil decals[79] | Muji | 2009–2011 | ||
Lego Nexo Knights | Nexo Knights | Lego | 2016–2018 | ||
Lego Ninja | Ninjas |
|
Lego | 1998–2000 | |
Lego Originals[80][81] | Giant-sized wooden minifigures | Lego | 2019 | ||
Lego Pharaoh's Quest | Archaeologists and mummies | Lego | 2011 | ||
Lego Pirates | Pirates |
|
Lego | 1989–1997, 2001–2002 2009–2010, 2015 |
|
Lego Pirates of the Caribbean | Pirates of the Caribbean (film series) | Disney, Jerry Bruckheimer Films |
2011, 2017 | ||
Lego Power Functions | Electric motors for Lego sets | Lego | 2007–2020 | ||
Lego Power Miners | Mining and underground monsters | Lego | 2009–2010 | ||
Lego The Powerpuff Girls[82] | The Powerpuff Girls (2016 TV series) | Cartoon Network | 2018 | ||
Lego Primo | Lego sets designed for babies | Lego | 1995–1999 | ||
Lego Prince of Persia: The Sands of Time | Prince of Persia: The Sands of Time | Disney, Jerry Bruckheimer Films |
2010 | ||
Lego QUATRO | Very large bricks; twice times as big as Lego Duplo bricks, but they are still compatible with Duplo bricks | Lego | 2004–2006 | ||
Lego Racers | Auto racing |
|
Lego, various | 2001–2013 | |
Lego RoboRiders | Motorcycle-based robots | Lego | 2000–2001 | ||
Lego Rock Raiders | Mining and underground monsters | Lego | 1999–2000 | ||
Lego Scala | Girl-oriented designs | Lego | 1979–1980, 1997–2001 |
||
Lego Scooby-Doo[83][84] | Scooby-Doo | Hanna-Barbera, Warner Bros. | 2015–2017 | ||
Lego Space | Space exploration and extraterrestrial life |
|
Lego | 1978–2013 | |
Lego Speed Racer | Speed Racer (film) | Warner Bros. | 2008 | ||
Lego Spider-Man | Spider-Man (Sam Raimi film series) | Columbia Pictures, Marvel Cinematic Universe, Sony Pictures | 2002–2004 | ||
Lego SpongeBob SquarePants | SpongeBob SquarePants | Nickelodeon, Paramount Global | 2006–2009, 2011–2012 |
||
Lego Sports | Sports |
|
Lego, various | 2000–2007 | |
Lego Spybotics | Spy-based robotics | Lego | 2002 | ||
Lego Stranger Things [85] |
Stranger Things | Netflix | 2019, 2022 | ||
Lego Studios | Film studios | Lego, various | 2000–2003 | ||
Lego Teenage Mutant Ninja Turtles | Teenage Mutant Ninja Turtles | Nickelodeon, Paramount Pictures, Paramount Global | 2013–2014[86] | ||
Lego Thomas & Friends | Thomas & Friends | Mattel | 2005–2009 | ||
Lego Slizer / Lego Throwbots |
Disk-throwing robots | Lego | 1999–2000 | ||
Lego Time Cruisers | Time travel |
|
Lego | 1996–1997 | |
Lego Town | Modern life |
|
Lego | 1978–2001, 2004 | |
Lego Toy Story | Toy Story (franchise) | Pixar, Disney | 2009–2011, 2019-2021 | ||
Lego Trolls World Tour [88] |
Trolls World Tour | DreamWorks Animation, Universal Pictures |
2020 | ||
Lego Ultra Agents | Agents | Lego | 2014–2015 | ||
Lego Unikitty! | Unikitty! | Lego, Cartoon Network, Warner Bros. |
2018 | ||
Lego Vidiyo[89][90] | Music video maker | Lego, Universal Music Group |
2021–2022 | ||
Lego Vikings[91] | Vikings | Lego | 2005–2006 | ||
Lego Wild West | Wild west |
|
Lego | 1996–1997, 2002 | |
Lego Winnie the Pooh | Winnie the Pooh (franchise) | Disney | 1999–2001, 2011 | ||
Lego World City | City life | Lego | 2003–2004 | ||
Lego World Racers | World racing | Lego | 2010 | ||
Lego Znap | Wire-frame sets | Lego | 1998–1999 |
References
- ^ "Lego Space". Lego. Retrieved January 30, 2020.
In 1978, LEGO owner Kjeld Kirk Kristiansen introduces a new business model: the "System within the System".
- ^ "Lego Castle". Lego. Retrieved April 21, 2020.
- ^ "LEGO Legend Kjeld Kirk Kristiansen to be Inducted into the Toy Hall of Fame". What's the Buzz. Toy Industry Association. 2008-02-11. Archived from the original on 2008-02-29. Retrieved 2008-03-01.
- ^ Lego Group (10 October 2023). "The LEGO Group and Nintendo Bring Animal Crossing™ to LEGO Brick Form for the First Time". Lego. Retrieved 12 October 2023.
- ^ "List of Lego Architecture Sets". Brickset. November 10, 2008.
- ^ Lego Group (1 July 2020). "Transform your passion into art: the LEGO Group puts pop-art back in the picture for adult builders". Lego. Retrieved 1 July 2020.
- ^ "LEGO Avatar Theme Confirmed to be Coming". thebrickfan.com. 23 March 2022. Retrieved 23 March 2022.
- ^ "LEGO Avatar: The Way of Water Reveals Coming to LEGO Con 2022". thebrickfan.com. 20 May 2022. Retrieved 21 May 2022.
- ^ "Details on LEGO Avatar sets fly into view". Brick Fanatics. 4 June 2022.
- ^ Lego Group (20 July 2022). "THE LEGO GROUP UNVEILS FOUR NEW SETS INSPIRED BY AVATAR AT SAN DIEGO COMIC CON 2022". Lego. Retrieved 21 July 2022.
- ^ "LIGHTSTORM ENTERTAINMENT, DISNEY, AND THE LEGO GROUP REVEAL IMMERSIVE NEW LEGO AVATAR SETS". Avatar. Retrieved 29 July 2022.
- ^ Lego Group (24 April 2019). "The LEGO Foundation and the LEGO Group team up with blind associations to pilot LEGO Braille Bricks and develop children's breadth of skills". Lego. Retrieved 6 October 2023.
- ^ Lego Group (20 August 2020). "LEGO Braille Bricks to launch in twenty countries over the next six months following successful pilot program". Lego. Retrieved 6 October 2023.
- ^ Lego Group (24 August 2023). "Bringing Braille Fun Home: LEGO Braille Bricks on Sale for the First Time". Lego. Retrieved 6 October 2023.
- ^ Lego Group (12 July 2018). "NEW MOBILE APP LETS YOU FREE BUILD YOUR FAVORITE LEGO BRICKHEADZ™". Lego. Retrieved 2 December 2020.
- ^ "LEGO Systems Debuts Largest-Ever Collection of Building Sets to Inspire Builders of All Ages at American International Toy Fair". PR Newswire (Press release). Retrieved February 12, 2014.
- ^ "LEGO Systems and Upright Citizens Brigade Join Forces to Inspire Creativity". PR Newswire (Press release). Retrieved 23 June 2016.
- ^ "Lego Systems, Inc. Introduces Hundreds Of New Building Sets To Inspire Creativity In Children Of All Ages". PR Newswire. February 16, 2018.
- ^ "LEGO Systems Redefines Creative Learning And Self-Expression With Key 2020 Launches". PR Newswire (Press release). Retrieved 21 February 2020.
- ^ Lego Group (2 May 2023). "The LEGO Group brings to life the limitless creative power of children's dreams in its new theme, LEGO® DREAMZzz™". Lego. Retrieved 3 May 2023.
- ^ Lego Group (2 May 2023). "The making of LEGO DREAMZzz™..." Lego. Retrieved 3 May 2023.
- ^ "Meet The Characters Of LEGO DREAMZzz". BrickFanz. 2 May 2023.
- ^ "LEGO DREAMZzz – Meet the cast of the upcoming new theme". Brick Fanatics. 4 May 2023. Retrieved 4 May 2023.
- ^ Lego Group (24 October 2023). "Prepare To Soar Above Arrakis In The New LEGO Icons Dune™ Atreides Royal Ornithopter". Lego. Retrieved 10 November 2023.
- ^ Lego Group (14 January 2020). "LEGO Education Celebrates 40 Years of Reimagining the Way Children Learn with New Hands-on STEAM Learning Solution". Lego.com. Lego. Retrieved 7 January 2021.
- ^ Lego Group (1 May 2023). "Cat-tastic news! Universal Products & Experiences x The LEGO Group Launch First-Ever Line Inspired by DreamWorks Animation's Gabby's Dollhouse". Lego. Retrieved 2 May 2023.
- ^ Introducing Gabby's Dollhouse!. May 1, 2023 – via YouTube.
- ^ Watson, Cole (May 1, 2023). "The LEGO Group builds its first Gabby's Dollhouse range". Kidscreen. Brunico Communications. Retrieved May 8, 2023.
- ^ "Gabby's Dollhouse gets the LEGO treatment". Mojo Nation. 2023-05-02. Retrieved 2023-05-02.
- ^ Lego Group (15 February 2022). "The LEGO Group teams up with PlayStation to bring to life the new LEGO Horizon Forbidden West™ Tallneck set". Lego. Retrieved 14 February 2022.
- ^ "LEGO Horizon Forbidden West review & interview: 76989 Tallneck". New Elementary. 3 May 2022.
- ^ "How It Works". Lego Ideas. Retrieved 20 April 2020.
- ^ "Universal Brand Development and The Lego Group Expand Jurassic World Partnership With Extensive Line of Construction Sets, Lifestyle Collections and All-New Animated Content". Universal Brand Development. Retrieved 30 January 2018.
- ^ Lego Group (11 March 2020). "The LEGO Group and Nintendo partner to take legendary brick-building to a new level". Lego. Retrieved 20 April 2020.
- ^ "The LEGO Group Expands Minecraft Collection". PR Newswire (Press release). Retrieved July 17, 2013.
- ^ Lego Group (15 May 2020). "LEGO Monkie Kid™ - a new hero is born, a new story is waiting to unfold". Lego. Retrieved 15 May 2020.
- ^ Lego Group (4 May 2023). "Unlock Your True Potential: New Era For LEGO NINJAGO With Merged Realms And Source Dragons". Lego. Retrieved 10 May 2023.
- ^ Lego Group (27 August 2019). "July 25: Tune into the first ever LEGO Overwatch Twitch rivals tournament". Lego. Retrieved 27 August 2019.
- ^ "The LEGO Group Announces Partnership With Twentieth Century Fox Consumer Products To Launch LEGO And THE SIMPSONS Branded Merchandise". PR Newswire (Press release). Retrieved January 8, 2014.
- ^ Lego Group (19 April 2023). "SEGA and LEGO Group Reveal New LEGO Sonic the Hedgehog™ Product Range". Lego. Retrieved 20 April 2023.
- ^ NEW Sonic The Hedgehog LEGO sets. April 19, 2023 – via YouTube.
- ^ "LEGO and SEGA debut Sonic the Hedgehog range". Mojo Nation. 2023-04-19. Retrieved 2023-05-02.
- ^ Lego Group (23 June 2023). "New LEGO Sonic Set And More Revealed at Sonic Central: Sonic vs. Dr. Eggman's Death Egg Robot". Lego. Retrieved 24 June 2023.
- ^ Make LEGO Sonic More Eggman now!. July 7, 2023 – via YouTube.
- ^ "LEGO unveils Wicked's incredible Emerald City". Digital Spy. 21 August 2024.
- ^ "Build Your Own Magical World of Oz in New Wicked LEGO Sets (PICS)". 19 August 2024.
- ^ Herman, Sarah (2012-07-09). Building a History: The Lego Group. Grub Street Publishers. p. 183. ISBN 978-1-78340-804-7.
- ^ Farshtey, Gregory; Lipkowitz, Daniel; Hugo, Simon (2020-10-01). LEGO Minifigure A Visual History New Edition. Dorling Kindersley Limited. p. 111. ISBN 978-0-241-50202-0.
- ^ Crecente, Brian (June 8, 2015). "Angry Birds Lego official Lego sets coming next year". Polygon. Retrieved June 8, 2015.
- ^ "Six licensed LEGO themes that ended way too soon". Brick Fanatics. 8 October 2021.
- ^ "Ben 10: Alien Force". Brickset.com. Retrieved April 30, 2019.
- ^ "Ben 10 LEGO Construction Toys Coming from Cartoon Network Enterprises". Animation World Network. Retrieved June 2, 2009.
- ^ "LEGO Builds Deal for Ben 10 Toys". Animation Magazine. 2 June 2009.
- ^ "LEGO Systems Unveils New Construction Toys and Launches Into Board Game Category at 2010 American International Toy Fair". PR Newswire (Press release). Retrieved February 12, 2010.
- ^ "2012 LEGO sets: LEGO DINO pictures!". The Brick Blogger. Retrieved 28 October 2011.
- ^ "Revisiting LEGO DINO from an AFOL's view". The Brick Blogger. Retrieved 1 March 2012.
- ^ "A Look At LEGO…. Dino". Bricksfanz.com. 5 February 2018. Retrieved 5 February 2018.
- ^ Farshtey, Gregory; Lipkowitz, Daniel; Hugo, Simon (2020-10-01). LEGO Minifigure A Visual History New Edition. Dorling Kindersley Limited. p. 117. ISBN 978-0-241-50202-0.
- ^ Herman, Sarah (2012-07-09). Building a History: The Lego Group. Grub Street Publishers. p. 182. ISBN 978-1-78340-804-7.
- ^ "LEGO DOTS have landed – how does this new 2D tile concept shape up?". Creative Bloq. January 28, 2020.
- ^ Lego Group (27 September 2018). "LEGO CREATIVE PLAY LAB TAKES PILOT PROJECT TO INDIEGOGO FOR OPEN INNOVATION". Lego. Retrieved 10 January 2021.
- ^ "LEGO FORMA Not Launching Any Further". The Brick Fan. December 20, 2019.
- ^ "Fusion". Brickset.
- ^ "LEGO Systems Blends Physical and Digital Play with New LEGO FUSION". PR Newswire. June 19, 2014.
- ^ "Lego Fusion combines fun with Lego bricks and char of virtual worlds". Tech Times. 22 June 2014.
- ^ Lego Group (6 December 2019). "LEGO Hidden Side™ introduces new sets for 2020 and a multiplayer game mode". Lego. Retrieved 6 December 2019.
- ^ "Announcing a new theme – Hidden Side!". Brickset. February 14, 2019.
- ^ Lego Group (14 February 2019). "The LEGO Group introduces LEGO HIDDEN SIDE™, combining building with augmented reality to create a new way to play". Lego. Retrieved 14 February 2019.
- ^ Lego Group (20 November 2018). "LEGO Group Reveals Building Sets Based on the Upcoming Theatrical Release "The LEGO Movie 2: The Second Part"". Lego. Retrieved 20 November 2018.
- ^ Lego Group (23 June 2017). "THE LEGO GROUP ANNOUNCES BUILDING SETS BASED ON THE LEGO NINJAGO MOVIE". Lego. Retrieved 23 June 2017.
- ^ McQueen, Michael (2020-10-13). Winning the Battle for Relevance : Why Even the Greatest Become Obsolete... and How to Avoid Their Fate. Morgan James Publishing llc. p. 20. ISBN 978-1-630-47823-0.
- ^ Breen, Bill; Robertson, David (2020-10-01). Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry. Cornerstone. p. 286. ISBN 978-1-847-94117-6.
- ^ The Lego Group (September 29, 2011). "LEGO Group Unveils First Fully Integrated Digital-to-Physical Gaming Experience". PR Newswire.
- ^ "Lego Tries Augmented Reality With "Life Of George" Game". TechCrunch. 2011-09-29. Retrieved May 9, 2022.
- ^ Terdiman, Daniel (September 29, 2011). "New Lego game combines physical bricks, iPhone app". CNET. Retrieved January 5, 2020.
- ^ "Muji LEGO sets to be available outside of Japan soon!". Brickset. 6 January 2011.
- ^ Kuang, Cliff (2009-11-20). "Design Nirvana: Lego Teams Up With Muji". Fast Company. Retrieved 2021-06-18.
- ^ "Lego And Muji Join Forces". DesignFetish. 22 November 2009.
- ^ Sanker, Dan (2012-02-28). Collaborate: The Art of We. John Wiley & Sons Inc. p. 3. ISBN 978-1-118-11472-8.
- ^ Lego Group (1 December 2014). "LEGO Originals assets". Lego. Retrieved 7 January 2020.
- ^ Lego Group (29 October 2019). "Igniting nostalgia and celebrating brand heritage - new LEGO Originals™ series launches with a 5:1 upscaled wooden minifigure". Lego. Retrieved 7 January 2020.
- ^ "LEGO The Powerpuff Girls Sets Confirmed for August". The Brick Fan. February 14, 2018.
- ^ Lego Group (23 January 2015). "LEGO Group Partners with Warner Bros. Consumer Products to Announce First-Ever LEGO Building Sets Inspired by Classic Animated Series Scooby-Doo™". Lego. Retrieved 23 January 2015.
- ^ Marc Graser (2015-01-23). "Lego Joins the 'Scooby-Doo' Gang – Variety". Variety. Retrieved 2017-12-29.
- ^ Lego Group (May 15, 2019). "Something strange is going on... - as the town of Hawkins, Indiana arrives in LEGO brick form". Lego. Retrieved May 15, 2019.
- ^ "Mattel® & Nickelodeon™ to expand licensing partnership with Mega Bloks® Teenage Mutant Ninja Turtles® in 2016". WKRG. February 12, 2015. Archived from the original on February 13, 2015.
- ^ Dan Grabham (May 15, 2019). "Lego debuts Toy Story 4 sets ahead of the summer movie release". Pocket-lin. Retrieved September 7, 2020.
- ^ "DreamWorks Animation's Trolls World Tour Takes Center Stage As UBD Announces Global Consumer Products Campaign". Universal Brand Development. Retrieved 5 September 2019.
- ^ Lego Group (26 January 2021). "THE LEGO GROUP AND UNIVERSAL MUSIC GROUP ANNOUNCE LEGO VIDIYO™ - A NEW MUSIC VIDEO MAKER EXPERIENCE TO CAPTURE THE BEAT OF YOUR WORLD!". Lego. Retrieved 27 January 2021.
- ^ Lego Group (27 April 2020). "THE LEGO GROUP AND UNIVERSAL MUSIC GROUP JOIN TO EXPAND CHILDREN'S CREATIVE PLAY THROUGH THE POWER OF MUSIC". Lego. Retrieved 27 January 2021.
- ^ Lego Group (27 April 2020). "LEGO Vikings". Lego. Retrieved 27 January 2021.
External links
- Official website
- Theme Inventory on Peeron
- Theme Inventory on LUGNET