Hervé Léger: Difference between revisions
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| company_name = Herve Leger by Max Azria |
| company_name = Herve Leger by Max Azria |
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Revision as of 15:45, 21 May 2009
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| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1985, acquired by BCBGMAXAZRIAGROUP in 1998 |
| Founder | Hervé L. Leroux  |
| Headquarters | Corporate: New York City, New York |
| Products | Apparel |
History
Hervé Léger was founded in 1985 by the designer currently known as Hervé L. Leroux. Leroux adopted his current name after he lost the rights to the Hervé Léger name. The designer pioneered the creation of the "bandage" or "body-con (body-conscious)" dress, using materials traditionally associated with foundation garments to create dresses that would mold and shape the wearer's figure with its signature bandage-like strips.[1]
Acquisition and Ownership by BCBGMAXAZRIAGROUP
In September 1998, Herve Leger was acquired by BCBGMAXAZRIAGROUP from the Seagram's Group. This was the first-ever acquisition of a French couturier by an American designer.[2] Ohana & Co., a boutique investment bank, advised Seagram's on the sale.
In April 2007, Max Azria relaunched the Herve Leger brand under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques. In August 2007, the remodeled Herve Leger boutique opened on Rodeo Drive in Beverly Hills. In February 2008, Max Azria presented the Herve Leger by Max Azria collection at Bryant Park during Fall 2008 Fashion Week[3]
Retail Locations
Herve Leger by Max Azria is now available at namesake boutiques in[4]:
- Paris
- Geneva
- New York
- Beverly Hills
- San Francisco
- West Palm Beach
- Las Vegas
- Aventura
- Somerset Collection
- West Hollywood (Sunset Boulevard & Melrose Avenue)