That's Too Much!

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Host Drew Carey and a contestant playing "That's Too Much!".

That's Too Much! is a pricing game on the American television game show The Price Is Right. Debuting on April 19, 2001, this game is played for a car.

Gameplay

A line of ten prices, increasing in value, are concealed on the game board. None of these prices are the actual retail price of the car. One by one the prices are revealed in ascending order, and the contestant must determine the first price revealed that is higher than the price of the car to win it. When they believe a price is more than the price of the car, they are asked to shout "That's too much!"

If the contestant stops at any price other than the first price which is higher than the price of the car, whether they stop before or after, they win nothing.

Host Bob Barker usually asked the contestant to demonstrate shouting "That's too much!" before the game began. If a contestant happened to be a member of the military, for example, Bob might ask them to shout it "like a drill sergeant." Particularly unenthusiastic attempts (such as not using the phrase word for word or saying the phrase too lightly) usually resulted in admonishment from Barker and booing from the audience. Drew Carey, on the other hand, doesn't emphasize the shouting, but still requires the phrase be used to stop the game. Under Barker, after a contestant shouted "That's too much!", the decision was final. Carey, however, has allowed changes to be made if the contestant wishes to before the reveal.

This game has occasionally been played for luxury cars worth more than $30,000.

The game is an antithesis to many pricing games; instead of being closest to the actual retail price without going over, to win the game, the contestant is supposed to be closest to the actual retail price and go over.

Loyal fans have recognized the game is commonly set up for the winning price to be in the 2nd or 9th positions.