The Activators: Difference between revisions
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* [http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20091201006519&newsLang=en Business Wire] |
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[[Category:American children's entertainers]] |
[[Category:American children's entertainers]] |
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[[Category:Musical groupls established in 2009]] |
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Revision as of 23:09, 23 October 2010
The Activators |
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The Activators are a children's entertainment group whose mission is to combat childhood obesity by engaging young children ages two to six in physical activity.
Funded by national fitness chain, My Gym Children's Fitness Center, and cast with four My Gym teachers from Southern California (Eric Grindler, Heather Jolls, Jamin Katz, and Emma Howes), The Activators can currently be seen in interactive videos online and live performances that revolve around exercises, games, songs, and dances.[1][2][3]
The group was created in 2009 by Gregg Lichtenstein, a screenwriter and father who, at the time, was frustrated with the lack of children’s content that promoted physical activity. He came up with the idea for the show after taking his child to a birthday party at My Gym in Encino, CA and watching the teacher, Eric Grindler, entertain the children. Lichtenstein then pitched the idea to the corporate management team at My Gym Enterprises, the company responsible for franchising My Gym worldwide. The company, which operates nearly 200 children’s gyms in the United States and abroad, embraced the concept and viewed The Activators as a unique way to spread the message of physical fitness beyond their bricks-and-mortar locations.[4][5][6]