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{{Use dmy dates|date=January 2011}}
{{Infobox Amusement park event
| name = Dreamworld's 30th Birthday
| image = Dreamworld's 30th Birthday logo.png
| imagedimensions = 185px
| caption =
| park = [[Dreamworld]]
| location = [[Gold Coast, Queensland|Gold Coast]]
| location2 = [[Queensland]]
| location3 = [[Australia]]
| first-occurrence =
| last-occurrence =
| coordinates = {{Coord|-27.864|153.3158|type:landmark_region:AU|display=title,inline|name=Dreamworld}}
| homepage = {{Official|http://www.dreamworld.com.au/}}
| season =
| area_acre = 85
| slogan =
}}

'''''Dreamworld's 30th Birthday''''' will be celebrated throughout 2011 at the [[Dreamworld]] [[amusement park]] on the [[Gold Coast, Queensland|Gold Coast]], [[Australia]].

==Overview==
In August 2010, the owners of Dreamworld, Ardent Leisure, have approved a capital expenditure plan in both Dreamworld and [[WhiteWater World]] to "strengthen ride inventory and consumer appeal".<ref name="2010 Results Presentation">{{Cite web|title=Ardent Leisure Group - 2010 Full Year Results Presentation|url=http://www.asx.com.au/asxpdf/20100820/pdf/31s036wy6sphhp.pdf|publisher=Australia Securities Exchange|accessdate=21 November 2010|date=20 August 2010}}</ref> This coincides directly with their 30th birthday.

==2010==
===T-shirt competition===
In late 2010, Dreamworld held a t-shirt designing competition on its [[Facebook]] page with the aim of creating a 30th Birthday promotional t-shirt to be sold in the park in 2011.<ref>{{cite web|title=Dreamworld Australia's Photos - Wall Photos|url=http://www.facebook.com/photo.php?fbid=442446603612&set=a.127090438612.105255.30639128612&comments&ref=mf|publisher=Facebook|accessdate=10 December 2010|author=Dreamworld|date=17 October 2010}}</ref><ref>{{cite web|title=Dreamworld Australia's Photos - Wall Photos|url=http://www.facebook.com/photo.php?fbid=449728713612&set=a.127090438612.105255.30639128612&comments&ref=mf|publisher=Facebook|author=Dreamworld|accessdate=10 December 2010|date=2 November 2010}}</ref>

===Main Street upgrade===
{{See also|Main Street (Dreamworld)}}
Main Street was extensively upgraded in late 2010. A roof was constructed over a small portion of Main Street near the entrances for Nickelodeon Central and Ocean Parade.<ref>{{cite web|last=Graham|first=Ryan|title=Zendorphin's Photos - Dreamworld December 2010 - Ryan Graham|url=http://www.facebook.com/album.php?fbid=10150112040570844&id=245592075843&aid=318205|publisher=Facebook|accessdate=27 December 2010|author=Zendorphin|date=24 December 2010}}</ref> The IMAX Theatre was renovated to become a fully-functioning [[movie theatre]] named the [[Dreamworld Cinema]].<ref>{{cite news|title=Dreamworld launches new cinema|url=http://www.goldcoast.com.au/article/2011/01/07/280931_gold-coast-theme-parks.html|accessdate=29 January 2011|newspaper=Gold Coast Bulletin|date=7 January 2011}}</ref><ref name="Now Playing">{{cite web|title=Dreamworld Cinema - Now Playing|url=http://www.dreamworld.com.au/Cinema/Now-Playing/Cinema-Listings.aspx|publisher=Dreamworld|accessdate=27 December 2010|archivedate=26 December 2010|archiveurl=http://www.webcitation.org/5vG7W8wL7|month=December|year=2010}}</ref> The Marketplace was renovated to include two additional entry points for guests.

==Summer Funomenon==
To kick off the celebrations of its 30th birthday, Dreamworld will host the ''Summer Funomenon'' from 27 December 2010 through to 21 January 2011. The Summer Funomenon features ten new shows just for the summer school holiday period.<ref>{{cite web|title=Summer Funomenon|url=http://www.dreamworld.com.au/Summer-Fun|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNRzYm83|archivedate=20 November 2010}}</ref> Dreamworld were originally planning on showing [[SpongeBob SquarePants 4-D|SpongeBob 3D]] in their newly renovated theatre, however, at the last minute they changed the film to The Curse of Skull Rock 3D.<ref>{{cite web|title=SpongeBob 3D|url=http://www.dreamworld.com.au/Summer-Fun/Sponge-Bob-3D.aspx?tileid=634254951095145590|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNSNZ2hc|archivedate=20 November 2010}}</ref><ref name="Skull Rock"/>

{| class="wikitable"
|-
! Show !! Description !! Historical Significance !! Notes
|-
| Dorothy the Dinosaur Show || A 25-minute sing-along show for young children featuring [[Dorothy the Dinosaur]], [[Wags the Dog]] and [[Captain Feathersword]] in the Fun Spot at [[Wiggles World]]. || A Dorothy the Dinosaur Show was featured during a few school holiday periods since Wiggles World opened in 2005. ||<ref>{{cite web|title=Dorothy the Dinosaur Show|url=http://www.dreamworld.com.au/Summer-Funomenon/Dorothy-the-Dinosaur-Show.aspx?tileid=634254951095145590|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNSDVUkp|archivedate=20 November 2010}}</ref>
|-
| The Wiggles Hits Show || A 20-minute sing-along show for young children featuring [[The Wiggles]] Costume Characters in [[Main Street (Dreamworld)|Main Street]]. || {{N/A|<small>''None''</small>}} ||<ref>{{cite web|title=The Wiggles Hits Show|url=http://www.dreamworld.com.au/Summer-Funomenon/The-Wiggles-Hits-Show.aspx?tileid=634254951095145590|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNSEaEyf|archivedate=20 November 2010}}</ref>
|-
| The Goldie Show || Goldie the Clown stars in his own 20-minute show in [[Main Street (Dreamworld)|Main Street]] which features gags, jokes, magic tricks and juggling. || In 2002, during the construction of Nick Central, Goldie starred in a similar show of his own where Wiggles' World currently stands. ||<ref>{{cite web|title=The Goldie Show|url=http://www.dreamworld.com.au/Summer-Funomenon/Goldie-the-Clown-Show.aspx?tileid=634254951095145590|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNSHtveO|archivedate=20 November 2010}}</ref><ref name="Kid's Carnival">{{cite web|title=Dreamworld - Kid's Carnival|archiveurl=http://web.archive.org/web/20021025082412/www.dreamworld.com.au/dw/dreamweb.nsf/web+pages/7F8577EC35A5F2C94A256A630005E5AA?OpenDocument|archivedate=25 October 2002|url=http://www.dreamworld.com.au/dw/dreamweb.nsf/web+pages/7F8577EC35A5F2C94A256A630005E5AA?OpenDocument|publisher=Dreamworld|accessdate=10 December 2010}}</ref>
|-
| The Kenny Koala Show || A children's show featuring Dreamworld's mascots Kenny Koala and Belinda Brown singing a variety of songs in [[Main Street (Dreamworld)|Main Street]] for 20 minutes. || One of the longest running shows at Dreamworld returned for the Summer Funomenon. A similar show existed at the park until Nick Central was constructed in 2002 and the show stage was demolished. ||<ref>{{cite web|title=The Kenny Koala Show|url=http://www.dreamworld.com.au/Summer-Funomenon/The-Kenny-Koala-Show.aspx?tileid=634254951095145590|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNSJCqdJ|archivedate=20 November 2010}}</ref>
|-
| Mass Sliming || Twice daily, [[WhiteWater World]]'s Nickelodeon Pipeline Plunge tipping bucket will be filled with green colouring to dump {{Convert|1000|L}} of slime on waiting guests. || In 2009, Slime Fest was held twice and included mass slimings. ||<ref>{{cite web|title=Mass Sliming|url=http://www.dreamworld.com.au/Summer-Funomenon/Mass-Sliming.aspx|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNSLPBsu|archivedate=20 November 2010}}</ref><ref name="2009 Sept Slime">{{cite news|last=Killoran|first=Matthew|title=School holidays fine time for slime|url=http://www.goldcoast.com.au/article/2009/09/22/139565_gold-coast-news.html|accessdate=10 December 2010|newspaper=Gold Coast Bulletin|date=22 September 2009}}</ref><ref name="2009 Sept Slime 2">{{cite news|title=Hot deals for school holidays|url=http://www.thechronicle.com.au/story/2009/09/12/hot-deals-are-all-about-the-kids/|accessdate=21 October 2010|newspaper=The Chronicle|date=12 September 2009}}</ref><ref name="2009 Dec Slime">{{cite news|title=What's on in the southeast|url=http://www.couriermail.com.au/lifestyle/outdoors/whats-on-in-the-southeast/story-e6frer76-1225813326408|accessdate=10 December 2010|newspaper=Courier Mail|date=24 December 2009|author=Courier Mail}}</ref><ref name="2009 Dec Slime 2">{{cite news|last=Podmore|first=Scott|title=Aussie theme parks that are out of this world|url=http://www.theaustralian.com.au/travel/australia/aussie-theme-parks-that-are-out-of-this-world/story-fn3025r5-1225804942741|accessdate=10 December 2010|newspaper=The Australian|date=27 November 2009}}</ref>
|-
| The Curse of Skull Rock 3D || Shown 8 times throughout the day, this [[3-D film]] will be shown in the newly revamped [[Dreamworld Cinema]] starring a whole cast of pirates. || The newly renovated Dreamworld Cinema replaces the [[IMAX]] theatre which was one of Dreamworld's original attractions. The particular film, however, has no historical significance. ||<ref name="Skull Rock">{{cite web|title=The Curse of Skull Rock in Digital 3D |url=http://www.dreamworld.com.au/Summer-Funomenon/The-Curse-of-Scull-Rock.aspx|publisher=Dreamworld|accessdate=18 December 2010|archiveurl=http://www.webcitation.org/5v489vHYN|archivedate=18 December 2010}}</ref>
|-
| Illusion Show featuring Matt Hollywood || An illusion and magic show in [[Main Street (Dreamworld)|Main Street]] starring [[Australia]]n illusionist Matt Hollywood. || In 2004, Dreamworld played host to the ''Believe in Dreams'' illusion show at Dreamworld Studios. The previous show starred John Taylor. ||<ref>{{cite web|title=Illusion Show featuring Matt Hollywood|url=http://www.dreamworld.com.au/Summer-Funomenon/Matt-Hollywood-Illusion-Show.aspx?tileid=634254951095145590|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNSOpvKd|archivedate=20 November 2010}}</ref><ref>{{cite web|title=Believe in Dreams|work=In-park Advertising Leaflet|publisher=Dreamworld|accessdate=10 December 2010}}</ref><ref>{{cite web|last=Taylor|first=John|title=What We Do - Grand Illusionary Magic - Believe in Dreams|url=http://www.johntaylormagic.com/john-taylor.html|publisher=John Taylor Magic|accessdate=10 December 2010}}</ref>
|-
| Australian Sheep Shearing Show || Located in the new Dreamworld Woolshed in the [[Australian Wildlife Experience (Dreamworld)|Australian Wildlife Experience]], this show features a variety of farmyard animals in a [[Australia]]n sheep shearing station. || This show is a revamp of the original Oakey Creek Farm Show which ended in 2010. It is expected this show will continue after the Summer Funomenon in the newly constructed Dreamworld Woolshed. ||<ref>{{cite web|title=Dreamworld Australia's Photos - Wall Photos|url=http://www.facebook.com/photo.php?fbid=434439763612&set=a.127090438612.105255.30639128612&comments&ref=mf|publisher=Facebook|accessdate=10 December 2010|author=Dreamworld|date=26 September 2010}}</ref><ref>{{cite web|title=Australian Sheep Shearing Show|url=http://www.dreamworld.com.au/Summer-Funomenon/Australian-Sheep-Shearing-Show.aspx?tileid=634254951095145590|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNSZtQ5c|archivedate=20 November 2010}}</ref>
|-
| 30 Year Jukebox Show || A 45-minute show located at the [[Main Street (Dreamworld)|Main Street]] stage featuring look back at the popular songs of the past three decades. || Popular music since Dreamworld opened in 1981. ||<ref>{{cite web|title=30 Year Jukebox Show|url=http://www.dreamworld.com.au/Summer-Funomenon/30-Year-JukeBox-Show.aspx?tileid=634254951095145590|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNScZvR1|archivedate=20 November 2010}}</ref>
|-
| Dreamworld Dreamtime || Located near the old Oakey Creek Farm station in the [[Australian Wildlife Experience (Dreamworld)|Australian Wildlife Experience]], this show features the descendants of the Kombumerri [[aboriginies]], the original owners of the land. || First introduced in the September/October school holidays in 2010, this show returned for a second season. ||<ref>{{cite web|title=Dreamworld Dreamtime|url=http://www.dreamworld.com.au/Summer-Funomenon/Dreamworld-Dreamtime.aspx?tileid=634254951095145590|publisher=Dreamworld|accessdate=21 November 2010|archiveurl=http://www.webcitation.org/5uNSfV6jE|archivedate=20 November 2010}}</ref>
|}

==Marketing==
To market their 30th birthday, Dreamworld teamed up with Blame Ringo to make Dreamworld Holiday - a remake of an old theme song called Take a Trip Away.<ref>{{cite web|title=Blame Ringo - Dreamworld Holiday - Music Clip|url=http://www.youtube.com/watch?v=6Bx-CEEv_9M|publisher=YouTube|accessdate=27 December 2010|author=Blame Ringo, Dreamworld|date=8 December 2010}}</ref> The theme song was first used on the Summer Funomenon commercial which was shown from November through to January.<ref>{{cite web|title=Dreamworld's Summer Funomenon |url=http://www.youtube.com/watch?v=gmI8YKS34H0|publisher=YouTube|accessdate=27 December 2010|author=Dreamworld|date=22 November 2010}}</ref> Furthermore, [[Helicopter banner|helicopter banner advertising]] was employed during the Summer Funomenon which ran along the [[Gold Coast, Queensland#Beaches|Gold Coast beaches]].

==References==
{{Reflist|2}}

==External links==
* [http://www.dreamworld.com.au/memoryapp/ Dreamworld Memories]
* {{YouTube|gmI8YKS34H0|Dreamworld Summer Funomenon Commercial}}
* {{YouTube|6Bx-CEEv_9M|Blame Ringo - Dreamworld Holiday - Music Clip}}

Revision as of 02:41, 29 January 2011