Weardrobe: Difference between revisions
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==Community== |
==Community== |
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Users of the website are sometimes also contributors on Chictopia or Lookbook<ref> |
Users of the website are sometimes also contributors on Chictopia or Lookbook<ref>http://www.chictopia.com/photo/show/116980-so+not+me+pt+1-american-apparel-accessories-dirty-violet-from-urban-outfitters-shirt-americ</ref>, which are websites similar to Weardrobe, but the strength of the site is relient upon feedback from friends and not fashion magazines. The site is meant to be an open source of style. <ref>http://www.killerstartups.com/Web20/weardrobe-com-organize-and-share-your-wardrobe</ref> (Another similar website is Closet Couture. <ref>http://venturebeatprofiles.com/company/profile/weardrobe/competitors</ref>) |
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In early September of 2009, Weardrobe invited its top twenty members to a blogging conference in New York City.<ref>http://www.apparelnews.net/blog/383_fashion_bloggers_converge_for_inaugural_conference_in_nyc.html</ref> There, the fashion bloggers participated in a DIY (Do It Yourself) exercise in customizing a pair of Solana Extreme Skinny Jeans<ref>http://community.psunserv.net/posts/2009/09/22/weardrobecom-features-diy-bullhead-denim</ref>, which were voted the #1 Jean of the Summer by Seventeen Magazine for 2009.<ref>http://community.psunserv.net/posts/2009/08/12/voted-best-skinny-jean-seventeen-magazine-readers?page=1#http://images3.pacsun.com/is/image/pacsun/SeventeenMag_BullheadSolana?$09_comm_main$</ref> The purpose of the event was for the most active members to collaborate and exchange ideas about fashion and their styles. |
In early September of 2009, Weardrobe invited its top twenty members to a blogging conference in New York City.<ref>http://www.apparelnews.net/blog/383_fashion_bloggers_converge_for_inaugural_conference_in_nyc.html</ref> There, the fashion bloggers participated in a DIY (Do It Yourself) exercise in customizing a pair of Solana Extreme Skinny Jeans<ref>http://community.psunserv.net/posts/2009/09/22/weardrobecom-features-diy-bullhead-denim</ref>, which were voted the #1 Jean of the Summer by Seventeen Magazine for 2009.<ref>http://community.psunserv.net/posts/2009/08/12/voted-best-skinny-jean-seventeen-magazine-readers?page=1#http://images3.pacsun.com/is/image/pacsun/SeventeenMag_BullheadSolana?$09_comm_main$</ref> The purpose of the event was for the most active members to collaborate and exchange ideas about fashion and their styles. |
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Revision as of 03:09, 29 September 2011
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Type of site | Street fashion community |
|---|---|
| Available in | English |
| Owner | Like.com |
| Created by | Suzanne Xie and Rich Tong |
| URL | http://www.weardrobe.com/ |
Weardrobe is an online street fashion community designed to encourage networking between both novice and established bloggers, as well as to allow members to share outfits and comment on others' photographs.
History
The idea for the community originated in an University of Chicago dorm room in September 2004, where Weardrobe co-founder Suzanne Xie kept track of everything she had in her closet via an Excel spreadsheet. In late 2007, she, along with friend and co-founder Rich Tong, noted that there was no application to organize clothing online and began discussing the possibility of developing such a forum.[2] Their discussions spawned the basis for Weardrobe, and the site officially went online in January 2008.
In 2009, Weardrobe was named one of 20 winners of Facebook's fbFund competition for startups and nonprofit companies and was invited to participate in their Summer Incubator Program in Palo Alto, California.[3] There, Xie and Tong worked on integrating Facebook Connect to the fashion network so users could see who of their friends are on the site, and to include them in their activity through the Facebook news feed. [4] The founders were also able to make a partnership with Urban Outfitters where the company sends clothing out to specific users, they post images of the items styled to their preference, and then send the clothing back to the company. [5]
On November 18, 2009, the community was acquired by Like.com.[6] Accordingly, the site has undergone several changes, including the addition of search functionality that allows readers to find and purchase similar articles of clothing if they so desire.[7] Subsequently, Like.com was aquired by Google on August 20th, 2010 for a rumored price of $100,000. [8] The reasoning is said to be for the strength of visual search within the database of Like.com, which now supports Boutique.com. [9]
Features
As a street fashion community, Weardrobe provides members with the opportunity to create their own user profiles and post photographs of themselves. Users also have the ability to comment on others' photographs and send messages to each other, increasing the site's networking functionality. Furthermore, members can create and view a virtual representation of their real-life closet, taking the images that they upload to the site and translating individual articles of clothing into color-coded items for organizational purposes.[10]
One of the site's most recently added features is an extension of Likesense (Like.com's visual search capabilities). It aesthetically identifies items in a given outfit photograph, culls similar ones from one of Like.com's 5000 suppliers, and then displays the results to the user with the option for them to purchase those articles. This allows people to easily buy replicas of clothing that they see and like in the site's photographs, even though the piece in the outfit might have originally been a vintage one-of-a-kind. Likesense first displays two items, and if one of the two is clicked, further variations on that piece of clothing are shown. Currently, it only runs this process on the front page, which displays daily featured looks; however, there are plans to expand so that the entire site will eventually be searchable with Like.com.[11]
Community
Users of the website are sometimes also contributors on Chictopia or Lookbook[12], which are websites similar to Weardrobe, but the strength of the site is relient upon feedback from friends and not fashion magazines. The site is meant to be an open source of style. [13] (Another similar website is Closet Couture. [14])
In early September of 2009, Weardrobe invited its top twenty members to a blogging conference in New York City.[15] There, the fashion bloggers participated in a DIY (Do It Yourself) exercise in customizing a pair of Solana Extreme Skinny Jeans[16], which were voted the #1 Jean of the Summer by Seventeen Magazine for 2009.[17] The purpose of the event was for the most active members to collaborate and exchange ideas about fashion and their styles.
References
- ^ http://images.businessweek.com/ss/09/10/1009_entrepreneurs_eureka_moments/20.htm
- ^ http://images.businessweek.com/ss/09/10/1009_entrepreneurs_eureka_moments/20.htm
- ^ http://www.insidefacebook.com/2009/05/28/facebook-announces-19-2009-fbfund-winners/
- ^ http://www.insidefacebook.com/2009/06/30/a-visit-to-fbfund-rev-weardrobe-and-networked-blogs-on-fashion-and-blogging/
- ^ http://www.urbanoutfitters.com/urban/catalog/category.jsp?_DARGS=/urban/catalog/common/highlited_itemcount.jsp_A&_DAV=true&itemCount=60&navCount=7&navAction=poppushpush&popId=WOMENS&pushId=WOMENS_WHATSNEW&id=W_COLL_WEARDROBEGATEWAY&090608hp
- ^ http://techcrunch.com/2009/11/18/like-com-acquires-street-style-fashion-community-weardrobe/
- ^ http://www.switched.com/2009/11/19/street-style-for-sale-like-com-and-weardrobe-sell-bloggers-loo/
- ^ http://techcrunch.com/2010/08/20/its-official-google-acquires-like-com/
- ^ http://techcrunch.com/2010/11/17/google-boutiques/
- ^ http://mashable.com/2008/04/30/weardrobe-out-to-be-the-shelfari-of-fashion/
- ^ http://www.switched.com/2009/11/19/street-style-for-sale-like-com-and-weardrobe-sell-bloggers-loo/
- ^ http://www.chictopia.com/photo/show/116980-so+not+me+pt+1-american-apparel-accessories-dirty-violet-from-urban-outfitters-shirt-americ
- ^ http://www.killerstartups.com/Web20/weardrobe-com-organize-and-share-your-wardrobe
- ^ http://venturebeatprofiles.com/company/profile/weardrobe/competitors
- ^ http://www.apparelnews.net/blog/383_fashion_bloggers_converge_for_inaugural_conference_in_nyc.html
- ^ http://community.psunserv.net/posts/2009/09/22/weardrobecom-features-diy-bullhead-denim
- ^ http://community.psunserv.net/posts/2009/08/12/voted-best-skinny-jean-seventeen-magazine-readers?page=1#http://images3.pacsun.com/is/image/pacsun/SeventeenMag_BullheadSolana?$09_comm_main$
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