Chesdale: Difference between revisions
update, change from past to present tense, add recent product information |
m TypoScan Project / General Fixes, typos fixed: , → , using AWB |
||
| Line 1: | Line 1: | ||
{{Inappropriate tone|date=December 2007}} |
{{Inappropriate tone|date=December 2007}} |
||
'''Chesdale Cheese''' is a variety of cheese produced for the mass market in [[New Zealand]]. It is chiefly known for its very memorable animated television advertising with the jingle sung by two cartoon characters Ches and Dale wearing [[gumboot]]s and black singlets. The commercial was created by Art Director Don Couldrey and Copywriter Robert Merlyn Jenkins in 1969.{{Citation needed|date=June 2010}} The jingle was learned off by heart and sung in a variety of ingeniously distorted fashions by generations of New Zealand children. It is considered a major [[Kiwiana]] element, and has sometimes been semi-seriously proffered as an icon of New Zealand culture.<ref name="ZERO360">''[http://www.christchurchartgallery.org.nz/icomceca2000/papers/Jonathan_Mane-Wheoki.pdf From Zero to 360 degrees: Cultural Ownership in a Post-European Age]'' - Mane-Wheoki, Jonathan; [[University of Canterbury]], [[International Council of Museums]], Council for Education and Cultural Action Conference, New Zealand, via the [[Christchurch Art Gallery]] website. Accessed 2009-10-27.</ref> |
'''Chesdale Cheese''' is a variety of cheese produced for the mass market in [[New Zealand]]. It is chiefly known for its very memorable animated television advertising with the jingle sung by two cartoon characters Ches and Dale wearing [[gumboot]]s and black singlets. The commercial was created by Art Director Don Couldrey and Copywriter Robert Merlyn Jenkins in 1969.{{Citation needed|date=June 2010}} The jingle was learned off by heart and sung in a variety of ingeniously distorted fashions by generations of New Zealand children. It is considered a major [[Kiwiana]] element, and has sometimes been semi-seriously proffered as an icon of New Zealand culture.<ref name="ZERO360">''[http://www.christchurchartgallery.org.nz/icomceca2000/papers/Jonathan_Mane-Wheoki.pdf From Zero to 360 degrees: Cultural Ownership in a Post-European Age]'' - Mane-Wheoki, Jonathan; [[University of Canterbury]], [[International Council of Museums]], Council for Education and Cultural Action Conference, New Zealand, via the [[Christchurch Art Gallery]] website. Accessed 2009-10-27.</ref> |
||
The original packaging of the cheese was very distinctive. The gold coloured,aluminium foil wrapped |
The original packaging of the cheese was very distinctive. The gold coloured,aluminium foil wrapped, triangular segments were packed in a disc shapped box about 20mm deep x 120mm diameter. The cheese therefore remained moist and hygenic.It was widely used in school lunches in the 1960s in New Zealand.Various flavours were developed such as cheese and onion and smoky bacon. |
||
The original words to the jingle are as follows: |
The original words to the jingle are as follows: |
||
| Line 22: | Line 22: | ||
A mascot of this venture called "Mr.Slicy" has been a huge hit in the middle-east. |
A mascot of this venture called "Mr.Slicy" has been a huge hit in the middle-east. |
||
Today Chesdale Cheese is produced by Fonterra and distributed widely in New Zealand [[supermarkets]]. The brand has been distributed internationally with varieties such as Chocolate Cheese being produced for the Asian Market from 2005 where Chesdale Cheese is worth $25 Million [[Per annum]].<ref> |
Today Chesdale Cheese is produced by Fonterra and distributed widely in New Zealand [[supermarkets]]. The brand has been distributed internationally with varieties such as Chocolate Cheese being produced for the Asian Market from 2005 where Chesdale Cheese is worth $25 Million [[Per annum]].<ref>[http://www.nzherald.co.nz/taiwan/news/article.cfm?l_id=101&objectid=10360527]</ref><ref>[http://www.fonterra.com/wps/wcm/connect/fonterracom/fonterra.com/our+business/innovation+and+technology/products/chesdale+chocolate+cheese+slices]</ref> |
||
==References== |
==References== |
||
| Line 28: | Line 28: | ||
{{Processed cheese}} |
{{Processed cheese}} |
||
{{New Zealand cheeses}} |
{{New Zealand cheeses}} |
||
[[Category:New Zealand cheeses]] |
[[Category:New Zealand cheeses]] |
||
[[Category:Processed cheese]] |
[[Category:Processed cheese]] |
||
Revision as of 03:12, 24 April 2012
 | This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. (December 2007) |
Chesdale Cheese is a variety of cheese produced for the mass market in New Zealand. It is chiefly known for its very memorable animated television advertising with the jingle sung by two cartoon characters Ches and Dale wearing gumboots and black singlets. The commercial was created by Art Director Don Couldrey and Copywriter Robert Merlyn Jenkins in 1969.[citation needed] The jingle was learned off by heart and sung in a variety of ingeniously distorted fashions by generations of New Zealand children. It is considered a major Kiwiana element, and has sometimes been semi-seriously proffered as an icon of New Zealand culture.[1] The original packaging of the cheese was very distinctive. The gold coloured,aluminium foil wrapped, triangular segments were packed in a disc shapped box about 20mm deep x 120mm diameter. The cheese therefore remained moist and hygenic.It was widely used in school lunches in the 1960s in New Zealand.Various flavours were developed such as cheese and onion and smoky bacon.
The original words to the jingle are as follows:
We are the boys from down on the farm,
We really know our Cheese.
There's much better value in Chesdale,
It never fails to please.
Chesdale slices thinly, never crumbles, there's no waste,
And boy it's got a mighty taste.
Chesdale cheese.
It's finest Cheddar. Made Better.
Ches and Dale and their advertising jingle have become Kiwiana likely to induce fond memories of childhood in kiwis of the right age group. They also came back with ches juinior
This brand of cheese, or a derivative thereof, is still produced and sold in individually wrapped, pre-sliced portions. This (combined with its highly processed nature) has given it the popular slang name of "plastic cheese" or (more formally) "processed cheese".
A mascot of this venture called "Mr.Slicy" has been a huge hit in the middle-east.
Today Chesdale Cheese is produced by Fonterra and distributed widely in New Zealand supermarkets. The brand has been distributed internationally with varieties such as Chocolate Cheese being produced for the Asian Market from 2005 where Chesdale Cheese is worth $25 Million Per annum.[2][3]
References
- ^ From Zero to 360 degrees: Cultural Ownership in a Post-European Age - Mane-Wheoki, Jonathan; University of Canterbury, International Council of Museums, Council for Education and Cultural Action Conference, New Zealand, via the Christchurch Art Gallery website. Accessed 2009-10-27.
- ^ [1]
- ^ [2]