Display window

For drapery, shades, shutters, etc, see Window covering.

Display window of a Chanel shop, Rue Cambon, Paris.

Display window in a department store in Tarnogród during Communism

A display window (most commonly called shop window (British English) or store window (American English)) is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop. Display windows at boutiques usually have dressed-up mannequins in them.

Putting a window display of merchandise in a store's window is called "window dressing", which is also used to describe the items displayed themselves. As a figure of speech, "window dressing" means something done to make a better impression, and sometimes implies something dishonest or deceptive.

See also

• A Guide to Window-Dressing (book)
• Display case
• Potemkin village
• Retail design
• Visual merchandising
• Window dresser

External Links

• Essential Window Display Ideas You Need To Learn About - Ideas to help you draw shoppers into your store and drive sales.
• 7 Ways to Give Your Mannequin a New Look - Apply these ideas to revitalize the attractiveness of your mannequin.
• 5 Principles of an Effective Window Display - Every visual merchandiser needs to produce an effective window display, here's how to do that.

References

Notes