Advertising campaign: Difference between revisions
Advertising campaign |
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An '''advertising campaign''' is a series of [[advertisement]] messages that share a single idea and theme which make up an [[Integrated Marketing Communications|integrated marketing communication]] (IMC). Advertising campaigns appear in different media across a specific time frame. |
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A total package for a particular product.The name of the product.Embark on a detailed campaign.Advert brief will tell us about the product.Advantages of the product. |
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The critical part of making an advertising campaign is determining a ''campaign theme'', as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the [[Promotion (marketing)|promotion]]al activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace. |
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==References== |
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* {{cite book | author=Belch, George and Belch, Michael | title=Advertising and Promotion: an integrated marketing communications perspective | publisher=McGraw-Hill/Irwin | year=2004 | id=ISBN 0-07-253676-4}} |
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{{marketing-stub}} |
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[[Category:Advertising]] |
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[[category:Promotion and marketing communications]] |
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[[category:Advertising campaigns| ]] |
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Revision as of 11:05, 17 June 2006
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a campaign theme, as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace.
References
- Belch, George and Belch, Michael (2004). Advertising and Promotion: an integrated marketing communications perspective. McGraw-Hill/Irwin. ISBN 0-07-253676-4.
{{cite book}}: CS1 maint: multiple names: authors list (link)
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