Tohato: Difference between revisions
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{{nihongo|'''Tohato Inc.'''||Kabushiki Gaisha Tōhato''}} is a [[Japan]]ese food company specialising in [[List of Japanese snacks|snack food]]. |
{{nihongo|'''Tohato Inc.'''||Kabushiki Gaisha Tōhato''}} is a [[Japan]]ese food company specialising in [[List of Japanese snacks|snack food]].<ref>{{cite web|url=http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=5561548|title=Company Overview of Tohato Inc.|website=bloomberg.com|publisher=Bloomberg|accessdate=August 18, 2016}}</ref> |
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==Products== |
==Products== |
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*[[Beano (Japanese snack)|Beano]] |
*[[Beano (Japanese snack)|Beano]] |
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*[[Bōkun Habanero]] |
*[[Bōkun Habanero]] |
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*[[Caramel corn]]<ref>http://archives.sfweekly.com/foodie/2009/04/20/snacktion-tohatos-caramel-corn</ref><ref>http://www.goodfood.com.au/eat-out/news/just-open-eat-asia-at-daiso-sydney-cbd-20151119-gkzuvy.html</ref><ref>http://sweets.seriouseats.com/2012/08/japanese-snacks-tohatos-choco-crunch-caramel-corn-review.html</ref> |
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*[[Caramel corn]] |
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*ふわ丸 ([[Fuwamaru]]) [[Ninja]] snack |
*ふわ丸 ([[Fuwamaru]]) [[Ninja]] snack |
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*[[Harvest (Cookie)|Harvest]] |
*[[Harvest (Cookie)|Harvest]] |
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==Advertisement campaign== |
==Advertisement campaign== |
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Tohato launched two new snacks brands, "Tyrant Habanero Burning [[Hell]] Hot" and "[[Satan]] Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in [[engagement marketing]], by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008. |
Tohato launched two new snacks brands, "Tyrant Habanero Burning [[Hell]] Hot" and "[[Satan]] Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in [[engagement marketing]], by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.<ref>{{cite web|url=http://www.wired.com/2008/05/spicy-snack-gam/|website=wired.com|publisher=Wired|title=Snack Armies Wage War in Mobile Game|last1=Snow|first1=Jean|accessdate=August 18, 2016}}</ref> |
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==External links== |
==External links== |
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Revision as of 01:45, 19 August 2016
Tohato Inc. (Kabushiki Gaisha Tōhato) is a Japanese food company specialising in snack food.[1]
Products
- All Raisin
- Beano
- Bōkun Habanero
- Caramel corn[2][3][4]
- ふわ丸 (Fuwamaru) Ninja snack
- Harvest
- Poteco
- Chokobi (チョコビ)
Advertisement campaign
Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.[5]
External links
 | This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it. |
 | This article about a Japanese corporation- or company-related topic is a stub. You can help Wikipedia by expanding it. |
- ^ "Company Overview of Tohato Inc". bloomberg.com. Bloomberg. Retrieved August 18, 2016.
- ^ http://archives.sfweekly.com/foodie/2009/04/20/snacktion-tohatos-caramel-corn
- ^ http://www.goodfood.com.au/eat-out/news/just-open-eat-asia-at-daiso-sydney-cbd-20151119-gkzuvy.html
- ^ http://sweets.seriouseats.com/2012/08/japanese-snacks-tohatos-choco-crunch-caramel-corn-review.html
- ^ Snow, Jean. "Snack Armies Wage War in Mobile Game". wired.com. Wired. Retrieved August 18, 2016.